Several formerly independent trends including the in creasing rate of technological change, the demand for greater efficiency and productivity in R&D and innovation, and the need for applying technology to the solution of pressing social and economic problems have recently begun to reinforce each other resulting in renewed interest in technology trans fer activities and research. The proliferation of research efforts in the U. S. and Western Europe, increased corporate and governmental efforts to develop mechanisms and incentives for transfer and the growing closeness between transfer and innovation studies led to the decision to convene a meeting with representatives from both research and practice in trans fer and innovation in order to establish a "state-of-the-art" baseline and to promote discussion between the researchers and practioners from all sectors in the hope that new research will better reflect the realities of current practice and new mechanisms created by practioners might be improved through the use of knowledge generated from research. How close we came~to the second goal is a question which must be left to the fut~re. The proceedings which follow re flect the first goal. If the papers and conclusions occasional ly appear to be contradictory or repetitive, or naive, or over ly pessimistic or simply based upon too narrow a base or re search or experience, they are an accurate reflection of both the state-of-the-art and the lack of communications among in dividuals and organizations involved in similar activities.

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

This book offers an appraisal of oratory, old and new, relating former discourse practice to a specific sub-set of contemporary, digital practices. The author explores the interface between language and society, providing an interdisciplinary study at the crossroads of discourse, linguistics, communication and rhetoric. The comparisons she draws are particularly pertinent in light of the steep rise in presentations given during video-conferences, webinars, and other online events during the COVID-19 pandemic, an event which accelerated previous moves towards digital communication and which is likely to have a long-term impact on communication styles. This book will be of interest to academics and students in fields including discourse analysis, applied linguistics, communication studies, digital studies and business studies.

There are moments throughout our lives when our confidence and creativity can make all the difference. Discover how to transform your career and grow your network by finding success In The Moment. Every meeting, presentation and conversation is an opportunity to embrace your confidence and show your creative flair. With insights on collaboration, risk-taking and organization, this book arms you with a complete repertoire of powerful communication tricks and strategies. As both a communication expert and a renowned comedian, Neil Mullarkey is uniquely qualified to demonstrate how you can develop your creativity, communication and confidence in your professional life. With incisive case studies and witty observations, In the Moment is an engaging and illuminating guide to success.

Many of us feel that we spend too much time in unproductive meetings when we could be getting on with some 'real' work. Well, meetings are real work and effective meetings are the springboard for great results. "Brilliant Meetings" gives you the tips, tools and techniques to transform all your meetings into positive experiences. It shows you how to: prepare better get more out of meetings when you're there follow up effectively to get the results you need attend only the meetings that matter use meetings to boost your profile and your career

"Brilliant Meetings" gives you a commonsense, workable and practical approach to making all meetings brilliantly effective, for participants, meeting leaders and organisations.

Companion website: http: //www.meetingexpert.co.uk

Communications research in aviation is widely regarded by many in the healthcare community as the 'gold standard' to emulate. Yet healthcare and aviation differ in many ways, as do the vital communications shared among members of clinical teams. Aviation team communication should, then, be understood in terms of what lessons will benefit those who work in healthcare. In Improving Healthcare Team Communication, renowned experts provide insights from 'sharp end' operator research in high-hazard sectors that shed light on the performance of cognitive tasks including resource availability assessment, allocation, anticipation, prediction, trade-off decisions, speculation and negotiation. The book reports on recent field research to address what is known, and what needs to be learned, about team communication among operators. Students, clinicians and healthcare managers can find answers in it to the questions they face daily. How can healthcare information be better shared? What can we expect from its improvement, and how do we get there? Lessons learned from team communication research and experience in aviation and healthcare will point the way to improved patient safety.

As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. It is within the context of simultaneous excitement and anxiety that the author discusses virtual social networks.

Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a review of the key issues that are critical to master if your corporate communications and public relations strategy is to be a success. The authors introduce the theoretical framework necessary to analyzing corporate communications strategies, but throughout they draw also on the experiences and opinions of leading practitioners worldwide and provide clear practical guidelines for successful implementation. Cases and examples from internationally recognized companies, such as Body Shop, Texaco, Johnson & Johnson, iMAC, BP Oil, and British Airways keep the style lively and relevant. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations.

Core textbook for Introduction to Communication courses that covers major subfields of communication, provides a thorough section on public speaking, and focuses on communication skills for a variety of professional contexts Combination of accessible writing and activities with a focus on long-term career outcomes makes this ideal for introductory courses that seek to convince both majors and non-majors to take additional communication courses Noted for its extensive activities, accessible and practical bridging of theory and specific situations, and focus on the application of communication studies to a variety of careers --Each chapter is packed with features-from applied scenarios, key terms, and chapter summaries to skill-building activities, learning objectives, and discussion questions --eResources for instructors to include PowerPoint slides and an Instructor's Manual providing advice on how to use the book's activities in both in-person and online classes

This book offers original corpus research in a range of workplace contexts including office-based settings, call center interactions and healthcare communication. Chapters in this edited volume bring together leading scholars in the field of corpus analysis in workplace discourse and include data from multiple corpora. Employing a range of qualitative and quantitative analytic approaches including Conversation Analysis, Linguistic Profiling and Register Analysis, the book introduces unique specialized corpus data in the areas of Augmentative and Alternative Communication, nursing, and cross-cultural communication, among others.

How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?

They told brilliant stories.

Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.

In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours?

This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks.

Internet-Based Workplace Communications: Industry and Academic Applications examines the different ways in which online media are becoming a part of and affecting educational and professional writing practices. By overvieiwng how Internet-based technologies affect the communication process, this timely book provides educators with a synopsis of the tools and techniques that could be applied to a variety of educational and professional activities. Similarly, by covering the uses of online media in communication education, this book provides employers with insights related to the Internet-related discourse skills of prospective employees. This book serves as a bridge between educational developments and industry practices, and readers from a broad range of backgrounds learn of different concepts, technologies, and techniques that can affect the online communication process.

In this fully updated edition of his classic Presenting to Win, the world's #1 presentation consultant helps you connect with even the toughest, most high-level audiences - and move them to action. Jerry Weissman shows in-person and online presenters of all kinds how to tell compelling stories that focus on exactly what's in it for their listeners. Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you can't see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation. This guide's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors. They'll work for you, too!

Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis. For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure. The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.

These days, most companies find themselves having to tender or bid for new contracts and clients. It's now part of the business landscape - companies simply have to be good at tendering and pitching if they are going to have any chance of getting new business and clients. This book, written by one of the leading consultants and trainers in competitive business tendering, provides the key principles for winning bids, tenders, and proposals. Savvy and practical, the principles are based on the author's extensive consulting experience with large and small companies, helping them to win big-ticket, "must-win" contracts (with a success rate of 86%!). These essential principles apply to any company, in all sectors, which are seeking to improve their new-business win rate.

"Can We Start Again?" is a practical guide to the use of NLP in specific business contexts such as presentations, public speaking, and negotiation. It explains the "science" of NLP in layman's terms, supported with numerous examples and anecdotes, and provides an easy-to-use framework for development and implementation of the skills necessary to put NLP into practice. This book is supported by John Grinder, the official co-founder of NLP, and a major figure on the international business circuit.

Workers represented by the trade unions in Europe are government workers and, to a lesser extent, the workers of large enterprises. SMEs as the Unknown Stakeholder investigates how and to what extent the self-employed and micro-enterprise workers can be represented in the social arena. Strong because of their accountability and subject to competition, self-employed and micro-enterprise workers can leverage vis-a-vis the rest of society to gain leadership and a larger share of the resources that are being diverted from productive sectors to bureaucratic sectors. The authors highlight the need to go beyond this culture and separate the useful from the beautiful, and put forward the suggestion that micro-enterprise and SME representatives should add new scopes to their way of representing their workers.

"Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity."--Jacket.

Management gurus continue to exert tremendous influence over management thinking and strategy, not only through their published works, but more significantly via the international management lecture circuit. Research suggests that public performances are critical to their popularity and success, and that the "best" gurus are all highly skilled in persuasive communication techniques.
This book examines techniques, both verbal and non-verbal, used by gurus to communicate their messages and identifies several additional techniques which enhance the gurus' reputations as highly effective orators. It focuses on video recordings of public lectures given by Tom Peters, Rosabeth Moss Kanter, Kenneth Blanchard, Daniel Goleman, Gary Hamil, Charles Handy and Peter Senge who are all renowned for their public performances and the impact they have had on organizational life.
Challenging and original, this text provides a unique insight into the management guru industry and the persuasive skills of some its leading proponents.