"At last we have a theory that helps us understand organizsations as the bustling collection of conflicts, partnerships, emotions, logic and intuitions that they really are. The ability to understand, predict and co-ordinate within this tangled web of relationships will be THE defining characteristic of tomorrow's great leaders." —Mary Crannell, President, Idea Sciences, Alexandria, VA.

"In an increasingly confrontational world, drama theory helps organisations to understand, communicate and survive." —Ken Bowen, Professor of Operational Research, Royal Holloway, University of London

"Making good decisions is extremely difficult when the actions of more than one party determine the final outcome. Drama theory is one of the few decision tools available to managers who must make decisions under such circumstances." —Niall Fraser, Co-Founder Open Options Corporation; formerly Professor at the University of Waterloo, Toronto

"In emotionally charged situations, preferences of people may change. Drama theory is an innovative theory that can explain how, and why, by showing when expressions of emotion can be a perfectly rational choice in game theory." —Steven Brams, Professor of Politics, New York University

When people care passionately, but their visions differ, then resolving a situation makes exceptional demands. Drama theory, upon which this pioneering guide to collaboration is based, provides a rigorous yet subtle framework for handling conflict and co-operation in any management context.

Written by one of the originators of the field, and rooted in experience gained over a decade of application, this guide to managing collaboration will be an essential source for managers, consultants and educators seeking to improve the quality of inter-organisational relationships and the effectiveness of collaborative working.

Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced.
In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.

The battle for the meaning of your corporate image is on and Richard Telofski explains how you can fight back in today's online world. The battle is being waged in social media by ordinary and not-so-ordinary competition that subtly and insidiously competes for your company's reputation. Discover this new "Insidious Competition, " what they do, how they do it, and why they mangle the meaning of your company in the twenty-first century global town square. Learn what you can do about it. Recognize the Different Types of Insidious Competitors within Social Media. Learn about the Tools Each Type of Corporate Image Competitor Wields. Know the Attack Types They Use on YOUR Corporate Image. Understand That for Insidious Competitors It's Not about Truth and Reality. See How Digital Crowd Behavior Can Redefine Your Corporate Image. Explore Counter Strategies and Tactics. The new digital media battle will not be against hackers. It will be in the insidious struggle for meaning. Your company is under an inexorable attack in the new business and social world of the twenty-first century. That attack won't stop. Learn how to preserve your company's image, and, along with it, your job and your children's future.

Leatt, Mapa, and their panel of scholars, practitioners, and policymakers provide compelling reasons why the development and maintenance of effective government relations in the health industry must be a top priority for health industry management. This book explores how U.S. health care policies are similar to those of Canada--an important insight and unusual new way to understand how government/health industry processes actually work. The authors prove that government relations strategies must be built into the organization's strategic plan. They provide ways to monitor and improve the relationship between one's own health facility and the government agencies that influence its activities and survival.

Drawn from the public, private, and academic communities of the U.S. and Canada, the contributors to this wide-ranging volume conclude that the formation and implementation of health care policy is an essential component of any strategic planning process. Intended for top decision makers in the health industry, as well as for health policy makers throughout the public sector, this unique treatment of health care as a significant contemporary problem will also be of value to consumers, community groups, students, and anyone who demands a say in health policy and its implementation.

Expertise is an intriguing construct. Though it is highly desired, it is commonly characterized by exclusivity or being something esoteric making it both seemingly difficult to acquire and understand. This opaqueness surrounding the nature of expertise in organizational contexts is coupled with greater demands for specialized work and employees' increased reliance on communication technologies to complete tasks - trends that further complicate the evaluation of workers' knowledge and abilities. This volume draws upon original works, from scholars of diverse backgrounds, to explore how recent changes in the structure of organizational life have altered the nature of expertise. Specifically, this book aims to challenge the perspective that organizational expertise exists to be recognized and utilized, and offers an alternative lens that views expertise as emergent and constituted in communication among organizing actors. Examining the intersection of communication and expertise, within and across different contexts of organizing, offers new insights into the discursive, material, and structural influences that contribute to an understanding of expertise. This book offers a comprehensive view of organizational expertise by presenting theoretical frameworks for the study of expertise, providing reviews of how the study of expertise has evolved, applying perspectives on expertise to different domains of organizational practice, and presenting new directions for the study of the intersection of expertise, communication, and organizing. The result is a treatment that considers expertise in diverse forms and across a variety of contexts of organizing, and in doing so provides valuable content to researchers from multiple disciplinary backgrounds.

The last thirty years have seen the world transformed according to market models of competition and consumption. These changes have had profound consequences across the professions in areas as diverse as education, healthcare and social services. The Discourse of Commercialization examines what it means for professionals oriented towards service provision to work within this environment. Drawing on a multi-perspectived study of English Language Teaching colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives. For anyone who wants to understand and address issues raised by the commercialization of professional practice with a particular focus on education, The Discourse of Commercialization provides an analysis that can inform organizational practice and change.

Clear information shows clear thinking, and clear thinking informs, influences and impresses. How often do you stare at uninviting and confusing presentations, notes, reports and information packs and get nothing out of them? It doesn't have to be like this. We could all produce amazingly clear work that has incredible impact - if only we knew how. This book shows you how. It is full of ideas, tips and principles that are simple and easy to implement, yet brilliantly effective.You will never look at a business document in the same way again. And your work will impress the people that matter and get the results you want. It guides you through the most effective ways of using all forms of presenting information - tables, charts, slides, flowcharts, etc. Moon also introduces the new WiT (Words in Tables) approach to give impact to your message on all documents and slides. "I love Jon's work. His tips are hugely useful, his WiT fantastic and ground-breaking, and his book essential reading. If you want to enhance your sales tenders, pitches and slides - if you want to win more business - get into Jon's stuff. It's really, really good." Gavin Duffy, a Dragon on Ireland's "Dragons' Den", top media coach and economics columnist with the Irish Sunday Independent "Every once in a while, simple ideas change business forever - this book is full of such ideas. A must-read if you want to do something about all those impenetrable reports, slides and information packs. This book has all the answers and will redefine how you think about business documents." Dominic Burke, Chief Executive, Jardine Lloyd Thompson Group plc. "This is a vital topic that has been sorely neglected. Jon's book changes that. It is crammed with new ideas that are creative, thoughtful, yet practical and relevant for all disciplines of business. Essential reading for everyone in business! " Dr Jikyeong Kang, Professor of Marketing and Director of MBA Programmes, Manchester Business School. "I've seen Jon's talk and his ideas are full of originality and wisdom. Many ideas are stunningly simple, others are mould breaking. He takes preconceived thinking and turns it on his head. Your business reporting will never be the same again. " Michael Izza, Chief Executive ICAEA.

For anyone who has to make presentations. A brief, professional, reader-friendly guide to creating effective presentations. Many people avoid giving presentations or simply suffer through them. Guide to Presentations, with its clear, concise, and practical information, helps readers understand how to prepare and practice in order to make presentations far less troubling.

DREAMING OF AN EMPTY INBOX, BUT DON'T KNOW HOW TO MAKE IT HAPPEN? We're bombarded with messages every day, but no one tells you how to improve these vital email skills. In less than 100 pages, this handy book will help you discover how to regain control of your email - and get back to your job - in five simple steps. Email doesn't have to be overwhelming. With Speedmailing's five-step process you can manage emails quickly and efficiently. The benefits of Speedmailing: * Empties your inbox every day * Increases your productivity and peace of mind * Keeps your to-do list in one place * Maintains a system of reminders * Makes sure nothing slips through the gaps * Improves communication * Decreases post-holiday stress * Works on any platform or device CONTROL YOUR EMAIL: DON'T LET EMAIL CONTROL YOU. "Smart people are lazy. So if you want to double your effectiveness and productivity emailing clients, colleagues and friends. Read this book." Eelco Smit, Personal & Business Coach for Entrepreneurs and Bestselling Author of Book for MEN "Simplicity is underestimated. Richard has sharpened the knife of day-to-day email management in the leanest possible way." Nick Bortot, Founder and CEO of FinTech startup BUX "Speedmailing is a concise action plan for mastering email. Richard has distilled thousands of hours of training into an easy to follow guide that will turn your inbox from a burden into a powerful business tool." Marshall Hughes, Inbox Zero Coach at coach.me "Richard gives us a practical approach to email that really works, with useful habits and shortcuts that can drastically change the way we work. If you want to tame the monster that email has become, this book is for you. Forget emailing - the future is Speedmailing!" Shirley Taylor, International bestselling author of Model Business Letters, Emails & Other Business Documents 7th Edition "All my career I have focused on how we can get more leverage from our brain and process information quicker and better. Richard's way of dealing with email blew me away when I realised that I will spend less energy on a per email basis, today and every day from now on. What a return on investment!" Mark Tigchelaar, CEO of UseClark and Specialist in Speed Reading and Productivity "An easy and practical life changer, one of these books of which you think why didn't I read that earlier, it would help me so much" Marine Guignardeau, Learning and Development Manager, L'Oreal Netherlands "Until bots and AI solve the hassle of email, dealing with large quantities of email is a skill that is rarely mastered. This is definitely one of the best books on it and should be mandatory for every knowledgeworker." Martijn Aslander, Speaker, Writer and Boardroom Sparring Partner

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre and a guarantor of trust.

New York Times Bestseller

"Catnip for all the TED fans out there." --Publishers Weekly

"The most insightful book ever written on public speaking . . . a must-read." --Adam Grant, Wharton professor and New York Times best-selling author of Give and Take and Originals

Since taking over TED in 2001, Chris Anderson has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview; it can be more powerful than anything in written form.

This "invaluable guide" (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker. Chris Anderson has worked with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Salman Khan, Monica Lewinsky and more -- everything from how to craft your talk's content to how you can be most effective on stage. This is a must-read for anyone who is ready to create impact with their ideas.

Everything you need to know to become a first class business trainer, from working out how people learn, to finding out if you can be a trainer, through to showing you the tools and models that will allow you to be a successful educator and teacher. The Financial Times Guide to Business Training shows you how to develop, design and deliver outstanding business training. Written by two of the UK's leading business trainers and based on extensive research into what the best trainers say and do, this book: * Is a single reference for anyone involved in business training whether you are newly qualified or experienced, a freelance trainer or already embedded in learning and development departments * Provides a comprehensive resource of ideas, tools and approaches * Will help you improve the quality of all aspects of your training needs, including analysis, planning and delivery * Reveals the secrets of outstanding business training so that you can improve your reputation and results * Answers commonly asked questions * Offers support on your training journey via www.ftguidetobusinesstraining.com

Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and existing and potential customers.

This book teaches you how to architect the way your company is experienced at every real-life touchpoint. How to use physical meetings and locations to create an affinity with a given market segment. And how to engage your audience mentally, physically and socially in order to transform them into loyal customers and willing ambassadors.

If you want to get closer to your target groups, you will find no greater source of inspiration than the methods presented in this book.

"Experience-based Communication fills a much-neglected hole of knowledge in the Experience Economy, simultaneously making the point that proper staging and drama can make experiences more, not less, authentic. As the authors make clear, the Experience Medium IS the communicated message. This book is a very valuable addition to the pantheon of the Experience Economy."

B. Joseph Pine II and James H. Gilmore, co-authors, The Experience Economy and Authenticity: What Consumers Really Want

"I normally dislike business books, and books on communication are often the worst. This book, however, has real personality and is an experience in itself to read. Would that Chief Executives of today's organisations, with their wretched, dismembered, irritating, time-consuming, soul-destroying a ~We value your calla (TM) systems would spare some of their time to read this book, all our liveswould be enriched as a result. It is worth remembering that there are only 100 cents in a Euro, so cost cutting is finite, whereas creating value for customers is infinite and is limited only by our own creativity and imagination. Buy this book. Enjoy it."

Malcolm McDonald, Emeritus Professor at the Cranfield University School of Management

"The book, Experience-Based Communication, highlights some of the most important issues regarding the embodiment of cultural artefacts and manifestos. The architectural utterance is itself experience-based. Setting the stage for human interaction it adds to both history and social behaviour. Read the book. It is an inspirational source to everyone engaged with experience-based communication!"

Mette Kynne Frandsen, CEO and Architect MAA at HENNINGLARSENARCHITECTS

"This book is a must-read for marketers seeking to find alternative ways to engage their target audiences in a deeper dialogue in order to build customer loyalty. In a world where the "new influencers" preside over the all important word-of-mouth, brands need to be able to offer enduring and valuable experiences that are capable of transforming ordinary customers into willing ambassadors. Charting a companya (TM)s experience architecture offers the ability to gauge where they stand and score in their consumersa (TM) hearts, minds and most importantly, lives"

Joseph Jaffe, President and Chief Interruptor, crayon and author of "Join the Conversation"

"As GMTV anchor, I interview hundreds of people every year. However well they interview, every single person would find it easier to explain their case by following these simple principles." EAMONN HOLMES, GMTV Presenter
" Drop the Pink Elephant]...tackle s] every aspect of personal communication in a crisp, entertaining style." THE PLAIN ENGLISH SOCIETY
"There can be no whitewash at the White House." (Richard Nixon). These nine words turned the American nation against their President. Why? Because people hadn't linked the White House with a cover up until Nixon himself made the connection. His own denial created the story.
It is perhaps the most famous Pink Elephant in history. But what exactly is a 'Pink Elephant'? Pink Elephants are the unnecessary negatives that clutter your conversation and meaning, sending out the wrong signals to anyone you communicate with.
In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. Drop the Pink Elephant is filled with helpful, simple and practical advice on how to make your words count for more. Put these straightforward lessons into practice and you will notice immediately how much more effectively you are able to communicate with others.
Sharpen your conversation by:
* FIRST SPOTTING, THEN DROPPING THE PINK ELEPHANT
* GETTING RID OF THE JARGON
* LEARNING TO SPEAK IN PICTURES
* RECOGNISING WHEN YOU SHOULD APOLOGISE OR THANK PEOPLE
* CAPTIVATING AN AUDIENCE
N.B. No animals were hurt in the making of this book. (Can you spot your first Pink Elephant?)

Communication pervades virtually everything managers do. What most people mistakenly assume about communication can and does limit their effectiveness, professionally and personally. Communication is much harder work and more complicated than people realize. Concrete advice and thought-provoking questions show how to be a more effective communicator. Executives, researchers, and upper level and graduate students of management, human relations, and human resources, organizational behavior, leadership, and communication will find this volume instructive and illuminating.

The book explores and connects our uses of symbols and language, particularly metaphors, with how we think and act. It highlights a certain widely held metaphor for communication, called the conduit metaphor, and the inaction it implies. The book offers an alternative, opposing perspective, based on how human communication actually works. An appreciation of how communication works produces greater effectiveness--shared understanding and strong, productive relationships between people. Those lacking this appreciation will more likely communicate and act in ways that are ultimately self-defeating and self-limiting. Enabling communication activities that help executives in their responsibilities of leadership, empowerment, team building, and management of change and culture are explored in a comfortable, conversational style.