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Books > Business & Economics > Business & management > Business communication & presentation
In "Simple Solutions: How "Enterprise Project
Management"Supported Harvard Pilgrim Health Care's Journey from
Near Collapse to #1," author Lisa DiTullio, renowned speaker and
successful business leader, shares project management practices
which supported the Boston-based health insurance company on its
path from crisis in 1999 to national acclaim today.
In a straightforward style, Lisa shows you how you can
successfully introduce project management in any organization.
Learn how to "fight for the CAUSE," using five simple strategies:
Communicate, Advocate, Understand, Systemize, and Effect. Lisa
highlights easy ways to implement each strategy. She also presents
simple practices and shares real-life perspectives from key
business stakeholders within Harvard Pilgrim Health Care-all of
whom have participated in the company's amazing success.
Lisa's personal approach to project management is simple yet
vital to business success: Serve vanilla. In spite of all the
flavors offered, it is still the most popular. Project management
does not need to be complex or complicated to support an
organization's business needs. Keeping it simple actually allows
companies to develop project management competency that becomes
part of the organizational culture over time. Lisa believes project
management tools should support project delivery processes in their
simplest form and should be enhanced only when needed. Because team
dynamics are a key influence on project success, finding a way to
better manage group challenges from a management and communications
perspective improves the team's internal dynamics as well as group
performance. Simple Solutions is a must for anyone who strives to
transform their organization for success.
Social media is becoming the fastest way to communicate ideas and
values. Are you using this ever-changing media to effectively
communicate your messages? In "Everything You Ever Wanted to Know
About Social Media, but were afraid to ask...," author and public
relations professional Hilary JM Topper, MPA provides an
understanding of social media.
Designed for marketing professionals, small business owners,
and non-profit organization executives, "Everything You Ever Wanted
to Know About Social Media, but were afraid to ask..." is filled
with detailed, how-to information on the sometimes complicated
online world. Guiding readers through the importance of
implementing social media tactics into their marketing mix to
increase awareness and maintain visibility, this guide: Describes
how to use social media sites, blogs, and microblogs Reviews more
than a dozen social networking sites Provides an understanding of
the importance of podcasts and video podcasts Discusses what it
means to "Go Viral" Gives suggestions for handling crisis
situations via the Web "Everything You Ever Wanted to Know About
Social Media, but were afraid to ask..." highlights the power of
consumer-generated media and how it can be used effectively to help
grow your business.
Successful audio-visual presentations are the result of careful
management by--as well as creative collaboration between--the
client and the professional communications firm. Because of their
high visibility within the corporation, presentations risk falling
prey to script by committee unless there is a clear plan at hand
for managing the project. Executives who find themselves
responsible for a presentation need to be fully aware of what
audio-visual can and cannot do--and how to go about getting it done
right. In this how-to guide for corporate executives, author
Richard Worth covers every step of the process in sequence, from
determining objectives to preparing for production and
post-production. While the emphasis is on working with an
audio-visual professional, Worth also includes do-it-yourself tips
for readers who want to keep the project in-house.
Selecting slides, video, film or multimedia is one of the first
choices to make. This decision, like others that follow, should be
based on a determination of purpose, audience and message. Worth
provides easy-to-follow worksheets to help get the planning process
going. Readers looking for budget guidelines will learn how much
money they will need to invest to get the presentations they want.
And, to help readers select the communications professional they
will be working with, Worth offers down-to-earth advice based on
his years of practical experience. In non-technical language, he
critiques and analyzes samples of script proposals and treatments,
providing valuable insight into the creative process. Any executive
or manager responsible for sales, training, public relations,
fund-raising, employee relations, or recruitment will find this a
valuable resource for planning and implementing effective
presentations.
Better communication skills will have a direct impact on your
career development. Improve Your Communication Skills is your
practical guide to effective communication in business. This fully
updated 6th edition now features a handy self-assessment tool to
help you profile your own preferred communication style, even more
practical exercises, useful checklists and top tips, as well as
content on influencing others and managing difficult conversations.
This book provides vital guidance on improving your conversations,
building rapport, giving effective presentations, writing excellent
reports and networking successfully. With the help of Improve Your
Communication Skills, you will be able to get your message across -
every time. The Creating Success series of books... Unlock vital
skills, power up your performance and get ahead with the
bestselling Creating Success series. Written by experts for new and
aspiring managers and leaders, this million-selling collection of
accessible and empowering guides will get you up to speed in no
time. Packed with clever thinking, smart advice and the kind of
winning techniques that really get results, you'll make fast
progress, quickly reach your goals and create lasting success in
your career.
Higgins makes clear that corporate strategy, regardless of how
elegantly conceived, how comprehensive its scope or how
forward-looking its thrust, does not provide competitive advantage
until it is communicated, understood, valued, and acted upon by a
variety of key corporate stakeholders. His book is thus developed
to advance the theory and practice of corporate strategy
communications. With two chapters devoted to conceptual foundations
and empirical research, plus five new case studies illustrating his
points, Higgins's book not only builds on existing research in
strategic planning and management and reputation management, but
offers new research findings as well. Interdisciplinary,
integrative, and international in scope, the book will be of
special interest to corporate management, strategic planners,
corporate communications and investor relations executives, and
other professionals in the investment community, and to academics
with similar research and teaching interests.
Higgins argues that companies that communicate effectively to
key constituencies risk less by making their strategies known than
by hiding them. Among the important payoffs Higgins identifies are
an improved climate within the investment community; better
relationships with suppliers, customers, and strategic partners;
improved employee morale and motivation; and, in some cases, a
boost to share price and the enhancement of shareholder value. He
begins with an overall strategic framework, illustrating how
effective corporate strategy communications can improve a firM's
strategic credibility, then follows with case studies--unavailable
until now--each written specifically for this book, and covering
such situations as a merger, a failed takeover attempt, and a
management campaign to elevate share price and shareholder value at
a major chemical company. He ends with an examination of the
international challenges and opportunities involved in
cross-cultural strategy communications. The book also presents for
the first time, the results of a major international study of
corporate strategy communications. Included in this study were 1800
executives and analysts from the U.S., Europe, and Japan. The job
of strategy communications is never done, concludes Higgins.
Communications during bad times, as well as good, are critically
important.
How often do you revisit your investments? What drives your
investment decisions? Are you guilty of 'rearview mirror"
investing? What's the best stock to buy now? Don't Invest and
Forget takes a step back from the often confusing world of
investing. Managing money is a full time job and requires the time,
energy, and know how of a professional. As the maddening
rollercoaster of the market rises and falls regularly, adjustments
may need to be made. Having a comprehensive investment plan can
prove to be an important step to a healthy financial life.
Investing, and then forgetting about it may be the largest mistake
on the road to meeting your goals. Chart a course to financial
comfort with Pat Vitucci's candid view of the investment world and
holistic approach to investment planning. Pat Vitucci has over 30
years of experience in the financial services business, including
serving as President of a subsidiary of a major financial
institution. He has been working with clients to help plan their
investments for many years, serving them as a family financial
counselor, and forging a strong, trusting, relationship. His weekly
one hour radio show, Your Financial Life, can be heard every Sunday
on several radio stations throughout the San Francisco Bay Area.
Power and influence are key processes in organizations, and anyone
wanting to learn how to lead or manage organizations effectively
must first understand the dynamics associated with such processes.
One interesting but not surprising fact about knowledge in this
area is that scientific theory and empirical research are not new,
having first appeared about 50 years ago. However, the rate of
knowledge advancement in this domain has not been rapid, and there
is still much to learn about organizational power and influence
processes. Thus, this fifth volume in Research in Management is
devoted to highlighting new theoretical and empirical perspectives
that advance the frontiers of knowledge about power and influence
in organizations.The chapters of this volume are all related to
power and influence, albeit conceptualized somewhat differently and
dealing with different substantive domains. However, that these
chapters represent interesting and important contributions to
knowledge concerning power and influence in organizations, and that
each should spark future research that will further enhance the
field.
This accessible, highly interactive book presents a transformative
approach to communication in leadership to meet workplace
challenges at both local and global levels. Informed by
neuroscience, psychology, as well as leadership science, it
explains how integrating and properly balancing two key focal
points of management-the tasks at hand and the concerns of others
and self-can facilitate decision-making, partnering with diverse
colleagues, and handling of crises and conflicts. Case examples, a
self-test, friendly calls for reflection, and practical exercises
provide readers with varied opportunities to assess, support, and
evoke their readiness to apply these real-world concepts to their
own style and preferences. Together, these chapters demonstrate the
best outcomes of collaborative communication: greater
effectiveness, deeper empathy with improved emotional fulfillment,
and lasting positive change. Included in the coverage: * As a
manager, can I be human? Using the two-agenda approach for more
effective-and humane-management. * Being and becoming a
person-centered leader and manager in a crisis environment. *
Methods for transforming communication: dialogue. * Open Case: A
new setting for problem-solving in teams. * Integrating the two
agendas in agile management. * Tasks and people: what neuroscience
reveals about managing both more effectively. * Transforming
communication in multicultural contexts for better understanding
across cultures. As a skill-building resource, Transforming
Communication in Leadership and Teamwork offers particular value: *
to diverse business professionals, including managers, leaders, and
team members seeking to become more effective * business
consultants and coaches working with people in executive positions
and/or teams * leaders and members of multi-national teams *
executives, decision makers and organizational developers *
instructors and students of courses on effective communication,
social and professional skills, human resources, communication and
digital media, leadership, teamwork, and related subjects.
Economic and business growth is driven by the continuous
re-evaluation and optimization of current policies and practices.
By implementing more effective procedures, businesses can increase
their levels of competitiveness. Factors Affecting Firm
Competitiveness and Performance in the Modern Business World is an
authoritative reference source for the latest scholarly research on
the most appropriate measures and initiatives for firms to become
more competitive within various sectors. Incorporating
interdisciplinary perspectives through theoretical foundations and
real-world case studies, this book is ideally designed for
professionals, practitioners, upper-level students, policy makers,
and managers interested in the optimization of business
performance.
An essential tool for dispute resolution professionals as well as for anyone considering using dispute resolution in their lives and work, Online Dispute Resolution explains the many diverse and unique applications of doing conflict resolution online. The expert authors examine the tremendous growth of online dispute resolution-including its use by eBay and other e-commerce companies-and reveal the enormous possibilities to come, along with the many employment opportunities for practitioners in the field. They show how the online environment will affect the role of those who are concerned with dispute resolution just as it has brought changes to those who practice law, sell stocks, or run for office. For those who see the value of technology as a critical building block in the future of dispute resolution, Online Dispute Resolution will be an indispensable resource.
The primary objective of this handbook is to create a comprehensive
knowledge base on the broad and sometimes misunderstood topic of
investor relations, the center of most corporate communications
programs. The approach taken was to first develop a thorough
understanding of Wall Street itself. Having been a Fortune 25
Investor Relations Director as well as a Sr. Equity Analyst and
Equity Research Director, the perception of what is needed by the
financial community is quite different than what many investor
relations officers believe. Driving a "hyperactive" Investor
Relations program is the ultimate aim of this text. The author
believes that the insight provided herein will enable new IROs to
best understand their new profession and enable existing
practitioners to add additional elements to their marketing
programs that will enhance shareholder understanding and value. The
author's website can be viewed at www.tomlauria.com.
"No book in shorter space, with fewer words, will help any writer
more than this persistent little volume." - The Boston Globe You
know the author's name. You recognize the title. The advice of
Strunk is as valuable today as when it was first offered. This book
has conveyed the principles of English style to millions of
readers. Use "the little book" to make a big impact with writing.
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