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Books > Business & Economics > Business & management > Business communication & presentation
The Discourse of Customer Service Tweets studies the discursive and
pragmatic features of customer service interactions, making use of
a corpus of over 1.5 million tweets from more than thirty different
companies. With Twitter being used as a professional service
channel by many transport operators, this book features an
empirical analysis of British and Irish train companies and
airlines that provide updates and travel assistance on the
platform, often on a 24/7 basis. From managing crises in the midst
of strike action to ensuring passengers feel comfortable on board,
Twitter allows transport operators to communicate with their
customers in real time. Analysing patterns of language use as well
as platform specific features for their communicative functions,
Ursula Lutzky enhances our understanding of customers' linguistic
expectations on Twitter and of what makes for successful or
unsuccessful interaction. Of interest to anyone researching
discourse analysis, business communication and social media, this
book's findings pave the way for practical applications in customer
service.
E-collaboration is a tool that breaks the boundaries of activities
within and between organizations. E-collaboration technologies are
making it easier than ever for people to work together no matter
where they happen to be. Succeeding with collaboration at a level
where it represents a competitive advantage requires a broad
approach. Internal social networks can circumvent bureaucratic
boundaries and facilitate information sharing activities among
individuals across hierarchies and divisions or departments. This
allows organizations to acquire resources or competencies from
external sources that otherwise would be difficult or expensive to
access. Accordingly, organizations focus more on their own areas of
competence and gain a competitive advantage by acquiring richer
content and better solutions in a creative and cost-effective way.
Challenging times can provide new opportunities that need to be
detected at the right time. There must be many other sources of
competitive advantages which should support the main source of
competitive value. Competitive advantage may be gained if the
organization is able to find sources of competitive advantage in
time of economic crises. Organizations have rapidly deployed
technology solutions, such as collaboration tools and cloud
computing, which enable their employees to work remotely and
continue these organizational operations, especially during times
of crisis. E-Collaboration Technologies and Strategies for
Competitive Advantage Amid Challenging Times focuses on
e-collaboration technologies, strategies, and solutions from a
perspective of organizational competitive advantage, including
e-collaboration technologies' situation and solutions, innovation
systems, competition and strategies, marketing, and growth
capabilities. The book presents a full understanding on
e-collaboration technologies, strategies, and solutions in
organizations, and provides insight for how to develop
e-collaboration technologies, strategies, and solutions more
generally so as to simultaneously leverage potential benefit and
guard against potential risk, promoting organizational competitive
advantage amid challenging times. This book is ideally intended for
policymakers, government officials, corporate heads of firms,
managers, managing directors, practitioners, researchers,
academicians, and students seeking information on the
e-collaboration technologies being employed in businesses in times
of crisis.
The digital age has introduced a deeper sense of connectivity in
business environments. By relying more heavily on current
technologies, organizations now experience more effective
communication and collaboration opportunities. Online Collaboration
and Communication in Contemporary Organizations is a critical
scholarly resource that identifies the new practices and techniques
for leading, knowledge sharing, and learning through the use of
online collaboration. Featuring coverage on a broad range of topics
such as online leadership, intercultural competence, and e-ethics,
this book is geared toward professionals, managers, and researchers
seeking current research on new practices for online collaboration
and communication.
Because insights can be viewed as fragments of knowledge collected
through experience and education, they are not easily communicated
to organizational leaders. Successful organizational leaders make
use of different strategies to effectively communicate insights at
various levels and types of organizations, from both academic and
perspectives. Synthesizing creative, critical, and existential
insights across analytics, communication, and management provides
an intersection to address a need for an edited collection of
original research in this area. Effective Strategies for
Communicating Insights in Business is an essential reference book
that provides relevant theoretical frameworks, critical and
creative insights, and the latest empirical research findings in
communication approaches within organizations. Covering topics that
include knowledge transfer, data visualization, and decision
making, the book seeks to inspire the understanding of effective
strategies for improving organizational performance through
improved utilization of insights in different types of work
communities, environments, and contexts. The target audience of
this book is composed of executives and managers, as well as
professionals, academicians, students, and researchers working in
the field of analytics, business, communication, and knowledge
management across various disciplines, for example, decision
science, organizational behavior, political science, communication
sciences, administrative sciences, and management.
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