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Books > Business & Economics > Business & management > Business communication & presentation
Effective Organisational Communication gives students from all
backgrounds the tools to communicate both within and between
organisations of all kinds. Its two-part structure enables readers
to explore important theoretical perspectives and key communication
challenges, while also helping them to develop their own
communication skills - such as listening, writing and speaking - in
order to achieve specific aims and to engage with different
audiences. This combination makes it the perfect resource for
anyone who wants to improve their ability to work effectively with
others. This heavily revised fourth edition reflects the rapidly
changing world of organisational communication, with a special
focus on social media and recent developments in advertising, PR
and social marketing. Features to aid learning include: *
Real-world case studies, from organisations of all kinds, that
bring the topics alive. *'Face to face' case studies to connect
concepts and issues with typical everyday communication challenges
found at university and work. * Up to the minute coverage of
international and inter-cultural communication and emerging
technologies.* Web links providing a starting point for research
and further study on key issues in each chapter.
For courses in business communication. Business Communication Today
continues to demonstrate the vital connection between recent
technological developments and modern business practices. Each new
edition addresses the most essential changes in technology and how
they impact the business world, while still covering timeless
communication skills such as listening, presenting, and writing.
With coverage of mobile communication, social media, and the
emerging impact of artificial intelligence, the 15th Edition blends
leading-edge topics with timeless fundamental skills. With a clear,
fluid chapter organisation, the text introduces, develops, and
reviews major concepts to maximise students' understanding of the
material. Samples Download the detailed table of contents Preview
sample pages to Business Communication Today, Global Edition
The essential guide for when (and how best) to use virtual
communication tools, from video to instant messaging and everything in
between.
Andrew Brodsky is here to explain that, yes, that meeting could have
been an email. And that email? Maybe it should have been a voice memo.
Your camera? It’s okay to turn it off, sometimes even better.
Many of us give far too little thought to our virtual communication,
and end up feeling isolated, overlooked and burnt out. Ping distils
Brodsky’s cutting-edge social science research on remote communication
tools. He helps us understand:
- How we can interact most productively and authentically
- How we can build relationships at a distance
- The rules for making an impact online
- How we can increase inclusion and reduce conflict
With entertaining stories and interviews from top business leaders,
Ping is the ultimate playbook for today’s modern workplace.
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