Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective.It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

The critical knowledge you need to plan, write and deliver your next presentation with maximum impact. Written by a co-founder of the Professional Speaking Association, this book focuses on getting you the results you need from your presentation, whether you are selling a product or service, a proposed change or even your own skills and abilities. It will show you how to persuade your audience by being relevant, clear, engaging and memorable.

"FINANCIAL TIMES ESSENTIAL GUIDES" THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT

For courses in Intercultural Business Communication. Prepare future managers to face the differences in business communication across cultures. With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general dos and don'ts in international business.

For undergraduate and graduate courses in Business Communication. The practical advice needed to improve writing and speaking skills for the workplace. Writing & Speaking at Work delivers practical insight and instruction to help students become effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, this text focuses on the two critical communication needs of business people: writing and speaking. The fifth edition features a new chapter on how to prepare executive summaries.

When Governor Mitch Daniels (Indiana) compared testifying before Congress to getting a root canal, he was being polite. Sitting vulnerably at a witness table under hot television lights while members of the House or Senate stare down at you from above is not just intimidating; it can wreck your career, your company, and your credibility if you say the wrong thing.

As a practical guide to assist witnesses and their organizations in preparing and delivering Congressional testimony, this book is designed for use by anyone or any organization called upon to testify before a committee of Congress, and for those who are providing assistance in preparing the testimony and the witness. This book serves as a guide through the unique maze of the Congressional hearings process for virtually any witness or organization, including federal departments and agencies, the federal judiciary, members and staff of the legislative branch itself, associations, corporations, the military service branches, NGOs, private and voluntary organizations (PVOs), public interest entities, state and local governmental officials and institutions, and individuals who are chosen to appear as a witness before Congress for any reason on any topic.

Similarly, in the world of academics and scholarship, this reference work can be helpful to scholars and writers in think-tanks and research organizations, as well as to faculty, researchers and students engaged in the study of law, business, government, politics, political science and the legislative processes of government.

This book can also serve as a reliable reference source and helpful tool for law, lobbying, government relations, accounting, and other public policy-related service industry professionals who are involved with the Congressional hearings process on behalf of their clients', their customers' and their own public policy, legislative and government relations interests.

"Testifying Before Congress" demystifies the Congressional hearings process, and assists witnesses and their organizations to be well-prepared when appearing before a Congressional committee to testify.

The principles in this book may also be used by those preparing for hearings before federal agencies and international tribunals, as well as state and local governmental bodies. However, the major thrust of this work focuses on the distinct Congressional hearing process and its major elements.

More than 20 endorsers--who include one current and one former governor, a city mayor, corporate CEOs and industry leaders, directors of top law and lobbying organizations, the Chairman of Bank of America, several past and present top government officials and agency directors, a bar association president, law school deans and university leaders, and heads of non-governmental organizations (see all endorsements at the book's web site)-- strongly recommend this book for lobbyists, executives, associations, government officials, academics, and virtually anyone who is called to testify before Congress.

""Testifying Before Congress" is the best "how to" resource that I have seen -- it is well-researched, experience-based, and thoughtfully written, with a dash of humor added for good measure."
- Samuel M. Davis, Dean of the School of Law, The University of Mississippi

Full Table of Contents and endorsements at www.TCNTBC.com

What do Bill Gates, Bono, Oprah Winfrey and Lance Armstrong have in common? They all found out that ultimate success comes through the power of relationships. That by themselves they were limited, but by adding strategic advisors to their life and business they were unlimited!

My grandfather used to say "the secret to life is when you're under 40, seek to gain wisdom from those over 40, and when you're over 40 do the same with those under 40." It's a reverse mentoring process, one where you intentionally gain wisdom, versus intentionally giving wisdom. In a day and age where relationships are random and shallow, the 40:40 Principle offers a system to gain and develop strategic lasting relationships. Relationships that will help you achieve the success you desire at work and at home!

For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

"The age of You" is about our new society and how we all breaks away from established rules about communication, relationships and the way we do business. Its also the history about a major shift: Increasingly, we take control over our personal and commercial relationships, we decide who we want to listen to, and how we want to engage ourselves. The book is explaining the historical development, concepts and the foundation of networks, relations, social media and the new connected society, as well as practical strategic guidelines to benefit from it. By using historical events, storytelling, models and case studies, the book is a thrilling story about YOU and how to succeed in the connected society. Storytelling in a connected society unlocks the need for new models and approaches. Here, the author gives us a deeper understanding of the challenges ahead and what we need to do to effectively connect with and earn relevance within society. Brian Solis, author of What's the Future of Business Really interesting. There is a major need for this type of literature. Anne Grethe Solberg, Sociologist and Doctor PH. D. The last year I have read almost everything about the subject. This is by far the best book on social media. Inger Line Skjerve, Master student (BI):

Brilliant Business Writingis about how you get your writing everything from e-mails to board reports - to work harder. How do you structure your writing so it's absolutely clear what you're saying? How do you make your writing so compelling that your reader will stick with it? And how do you make it vivid enough that they remember it? Brilliant Business Writinghas three big themes. It reveals how to: * structure your writing so that you get your point across effectively * make your language clear and straightforward * inject a little magic to make your message more memorable, and make you worth listening to. Throughout the book you'll find real examples and practical tips to bring even the dullest business writing to life.

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?

Hey, manager: please shut up already Too many new managers, often promoted from the best of the front-line workers, lack the basic ability to interact effectively-speaking when they should be listening, and listening... well, not much. And when it comes to more advanced skills like improving worker performance, maximizing productivity, handling customers, and driving real success with their products, all bets are off. With no real background or training in management skills, today's managers-even with experience-too often struggle to engage with their teams, maximize performance, and achieve great results.

Here's the newer manager's greatest ally: a quick-start guide that rapidly and accessibly covers the essential skills that good managers need to lead their teams effectively. Building on the simplest possible foundation-"Shut Up and Listen "-this guide collects over 250 hints, tips, and tricks developed by an experienced manager and leader over more than a quarter century of technical management. Take your management career from zero to sixty-or discover how to lead your team to the next level-with one quick and easy read.

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

Marketing Communications acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives. It notes that the design and development of marketing communications campaigns takes place against a backdrop of change, choice, chance and worldwide connections. It also recognises that to achieve success, brands need to be engaging, compelling to achieve stand-out amongst competition. Marketing Communications discusses issues such as: * Understanding communications by exploring the past, present and examining the future; * Planning, development and evaluation of marketing communication campaigns; * Designing a more creative approach to stand-out relative to competing brands; * Exploring case study exemplars to reflect and gain insight for future campaigns. To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Part of the The Global Management Series; a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management degree courses. Each book is a clear, concise and practical and has a thorough pedagogic structure to suit a 12 week semester. The series offers a flexible 'pick and mix' choice of downloadable e-chapters, so that users can select and build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details. Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and Malaysia it provides an essential learning aid for students across a wide range of business and management courses and an invaluable teaching tool for lecturers and academics. Series Editors: Robert MacIntosh, Professor of Strategy and Kevin O'Gorman, Professor of Management, both at Heriot-Watt University, UK