BVR's Guide to Intellectual Property Valuation is the definitive reference to draw credible and defensible IP value conclusions. Leading expert Michael Pellegrino delivers real-world case studies of IP valuation analyses from start to finish in each of the primary IP categories. This practical, hands-on Guide presents an objective framework for conducting due diligence of IP rights, performing the legal analysis, and correlating the impacts of IP rights on value. Chapter 1 About This Guide Chapter 2 IP Valuation Overview Chapter 3 About IP Valuation Chapter 4 Using Valuation Approaches Chapter 5 General Due Diligence Chapter 6 Patent Due Diligence Chapter 7 Copyright Due Diligence Chapter 8 Trademark Due Diligence Chapter 9 Trade Secret Due Diligence Chapter 10 Discount Rate Development Chapter 11 Determining Royalty Rates Chapter 12 Case Study in IP Valuation Chapter 13 Managing an Engagement Chapter 14 Auditor's Review Guide

The Unique System of Nonverbal Skills Used by the Most Effective Leaders in Business Today

CONTROL THE CONVERSATION, COMMAND ATTENTION, AND CONVEY THE RIGHT MESSAGE--WITHOUT SAYING A WORD

Whether you're presenting an idea, delivering a speech, managing a team, or negotiating a deal, your body language plays a key role in your overall success.

This ingenious step-by-step guide, written by an elite trainer of Fortune 50 CEOs and G8 world leaders, unlocks the secrets of nonverbal communication--using a proven system of universal techniques that can give you the ultimate professional advantage. Learn easily how to: Successfully master the visual TruthPlane around you to win trust now. Gesture in a way that gains everyone's attention-- even before you speak. Appeal to others' deep psychological needs for immediate rapport and influence.

You'll discover how to sit, stand, and subtly alter your body language to move with confidence, control conversations, command attention, persuade and influence others, and convey positive energy--without saying a word.

It's the one key to success nobody talks about

A Hands-On Book of Ideas, Resources, and Advice on Public Relations

PUBLIC RELATIONS: A Primer for Business Executives, has many practical ideas and advice that will be useful to any business executive who wishes to learn more about Public Relations. It combines an explanation of Public Relations basics with practical help in all the major areas of Public Relations.

Reading this book will help you learn something about how Public Relations developed into a field of vital importance to every business. You will learn the basic concepts of Public Relations. You will learn about the financial cost of Public Relations to any organization. Specifics on how to prepare a news release, on media relations, organizing of Public Relations events, corporate financial Public Relations, and community service are each discussed in separate chapters of this primer. Public Relations is especially important in a crisis situation and Public Relations in crisis management is also discussed in a chapter of this book.

You will also get many ideas of internal communication within an organization and on steps to take to build a favorable corporate image for your company.

This book concludes with a chapter on the digital age of public relations. This chapter provides information and advice on Public Relations use of the internet and electronic media.

PUBLIC RELATIONS: A Primer for Business Executives will open your mind to the knowledge needed to use Public Relations in your business, in your personal career and in charities and other organizations.

In "Simple Solutions: How "Enterprise Project Management"Supported Harvard Pilgrim Health Care's Journey from Near Collapse to #1," author Lisa DiTullio, renowned speaker and successful business leader, shares project management practices which supported the Boston-based health insurance company on its path from crisis in 1999 to national acclaim today.

In a straightforward style, Lisa shows you how you can successfully introduce project management in any organization. Learn how to "fight for the CAUSE," using five simple strategies: Communicate, Advocate, Understand, Systemize, and Effect. Lisa highlights easy ways to implement each strategy. She also presents simple practices and shares real-life perspectives from key business stakeholders within Harvard Pilgrim Health Care-all of whom have participated in the company's amazing success.

Lisa's personal approach to project management is simple yet vital to business success: Serve vanilla. In spite of all the flavors offered, it is still the most popular. Project management does not need to be complex or complicated to support an organization's business needs. Keeping it simple actually allows companies to develop project management competency that becomes part of the organizational culture over time. Lisa believes project management tools should support project delivery processes in their simplest form and should be enhanced only when needed. Because team dynamics are a key influence on project success, finding a way to better manage group challenges from a management and communications perspective improves the team's internal dynamics as well as group performance. Simple Solutions is a must for anyone who strives to transform their organization for success.

Social media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your messages? In "Everything You Ever Wanted to Know About Social Media, but were afraid to ask...," author and public relations professional Hilary JM Topper, MPA provides an understanding of social media.

Designed for marketing professionals, small business owners, and non-profit organization executives, "Everything You Ever Wanted to Know About Social Media, but were afraid to ask..." is filled with detailed, how-to information on the sometimes complicated online world. Guiding readers through the importance of implementing social media tactics into their marketing mix to increase awareness and maintain visibility, this guide: Describes how to use social media sites, blogs, and microblogs Reviews more than a dozen social networking sites Provides an understanding of the importance of podcasts and video podcasts Discusses what it means to "Go Viral" Gives suggestions for handling crisis situations via the Web "Everything You Ever Wanted to Know About Social Media, but were afraid to ask..." highlights the power of consumer-generated media and how it can be used effectively to help grow your business.

This descriptive, practical guide explains how to build a commercially impactful, operationally effective and technically robust IoT ecosystem that takes advantage of the IoT revolution and drives business growth in the consumer IoT as well as industrial internet spaces. With this book, executives, business managers, developers and decision-makers are given the tools to make more informed decisions about IoT solution development, partner eco-system design, and the monetization of products and services. Security and privacy issues are also addressed. Readers will explore the design guidelines and technology choices required to build commercially viable IoT solutions, but also uncover the various monetization and business modeling for connected products.

Successful audio-visual presentations are the result of careful management by--as well as creative collaboration between--the client and the professional communications firm. Because of their high visibility within the corporation, presentations risk falling prey to script by committee unless there is a clear plan at hand for managing the project. Executives who find themselves responsible for a presentation need to be fully aware of what audio-visual can and cannot do--and how to go about getting it done right. In this how-to guide for corporate executives, author Richard Worth covers every step of the process in sequence, from determining objectives to preparing for production and post-production. While the emphasis is on working with an audio-visual professional, Worth also includes do-it-yourself tips for readers who want to keep the project in-house.

Selecting slides, video, film or multimedia is one of the first choices to make. This decision, like others that follow, should be based on a determination of purpose, audience and message. Worth provides easy-to-follow worksheets to help get the planning process going. Readers looking for budget guidelines will learn how much money they will need to invest to get the presentations they want. And, to help readers select the communications professional they will be working with, Worth offers down-to-earth advice based on his years of practical experience. In non-technical language, he critiques and analyzes samples of script proposals and treatments, providing valuable insight into the creative process. Any executive or manager responsible for sales, training, public relations, fund-raising, employee relations, or recruitment will find this a valuable resource for planning and implementing effective presentations.

Higgins makes clear that corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon by a variety of key corporate stakeholders. His book is thus developed to advance the theory and practice of corporate strategy communications. With two chapters devoted to conceptual foundations and empirical research, plus five new case studies illustrating his points, Higgins's book not only builds on existing research in strategic planning and management and reputation management, but offers new research findings as well. Interdisciplinary, integrative, and international in scope, the book will be of special interest to corporate management, strategic planners, corporate communications and investor relations executives, and other professionals in the investment community, and to academics with similar research and teaching interests.

Higgins argues that companies that communicate effectively to key constituencies risk less by making their strategies known than by hiding them. Among the important payoffs Higgins identifies are an improved climate within the investment community; better relationships with suppliers, customers, and strategic partners; improved employee morale and motivation; and, in some cases, a boost to share price and the enhancement of shareholder value. He begins with an overall strategic framework, illustrating how effective corporate strategy communications can improve a firM's strategic credibility, then follows with case studies--unavailable until now--each written specifically for this book, and covering such situations as a merger, a failed takeover attempt, and a management campaign to elevate share price and shareholder value at a major chemical company. He ends with an examination of the international challenges and opportunities involved in cross-cultural strategy communications. The book also presents for the first time, the results of a major international study of corporate strategy communications. Included in this study were 1800 executives and analysts from the U.S., Europe, and Japan. The job of strategy communications is never done, concludes Higgins. Communications during bad times, as well as good, are critically important.

Economic and business growth is driven by the continuous re-evaluation and optimization of current policies and practices. By implementing more effective procedures, businesses can increase their levels of competitiveness. Factors Affecting Firm Competitiveness and Performance in the Modern Business World is an authoritative reference source for the latest scholarly research on the most appropriate measures and initiatives for firms to become more competitive within various sectors. Incorporating interdisciplinary perspectives through theoretical foundations and real-world case studies, this book is ideally designed for professionals, practitioners, upper-level students, policy makers, and managers interested in the optimization of business performance.

Power and influence are key processes in organizations, and anyone wanting to learn how to lead or manage organizations effectively must first understand the dynamics associated with such processes. One interesting but not surprising fact about knowledge in this area is that scientific theory and empirical research are not new, having first appeared about 50 years ago. However, the rate of knowledge advancement in this domain has not been rapid, and there is still much to learn about organizational power and influence processes. Thus, this fifth volume in Research in Management is devoted to highlighting new theoretical and empirical perspectives that advance the frontiers of knowledge about power and influence in organizations.The chapters of this volume are all related to power and influence, albeit conceptualized somewhat differently and dealing with different substantive domains. However, that these chapters represent interesting and important contributions to knowledge concerning power and influence in organizations, and that each should spark future research that will further enhance the field.

How often do you revisit your investments? What drives your investment decisions? Are you guilty of 'rearview mirror" investing? What's the best stock to buy now? Don't Invest and Forget takes a step back from the often confusing world of investing. Managing money is a full time job and requires the time, energy, and know how of a professional. As the maddening rollercoaster of the market rises and falls regularly, adjustments may need to be made. Having a comprehensive investment plan can prove to be an important step to a healthy financial life. Investing, and then forgetting about it may be the largest mistake on the road to meeting your goals. Chart a course to financial comfort with Pat Vitucci's candid view of the investment world and holistic approach to investment planning. Pat Vitucci has over 30 years of experience in the financial services business, including serving as President of a subsidiary of a major financial institution. He has been working with clients to help plan their investments for many years, serving them as a family financial counselor, and forging a strong, trusting, relationship. His weekly one hour radio show, Your Financial Life, can be heard every Sunday on several radio stations throughout the San Francisco Bay Area.

This accessible, highly interactive book presents a transformative approach to communication in leadership to meet workplace challenges at both local and global levels. Informed by neuroscience, psychology, as well as leadership science, it explains how integrating and properly balancing two key focal points of management-the tasks at hand and the concerns of others and self-can facilitate decision-making, partnering with diverse colleagues, and handling of crises and conflicts. Case examples, a self-test, friendly calls for reflection, and practical exercises provide readers with varied opportunities to assess, support, and evoke their readiness to apply these real-world concepts to their own style and preferences. Together, these chapters demonstrate the best outcomes of collaborative communication: greater effectiveness, deeper empathy with improved emotional fulfillment, and lasting positive change. Included in the coverage: * As a manager, can I be human? Using the two-agenda approach for more effective-and humane-management. * Being and becoming a person-centered leader and manager in a crisis environment. * Methods for transforming communication: dialogue. * Open Case: A new setting for problem-solving in teams. * Integrating the two agendas in agile management. * Tasks and people: what neuroscience reveals about managing both more effectively. * Transforming communication in multicultural contexts for better understanding across cultures. As a skill-building resource, Transforming Communication in Leadership and Teamwork offers particular value: * to diverse business professionals, including managers, leaders, and team members seeking to become more effective * business consultants and coaches working with people in executive positions and/or teams * leaders and members of multi-national teams * executives, decision makers and organizational developers * instructors and students of courses on effective communication, social and professional skills, human resources, communication and digital media, leadership, teamwork, and related subjects.

The advent of globalisation, and the rise of entrepreneurialism and the virtual office, make the ability to communicate independently and effectively increasingly valuable. Against a background of technological innovation, this fourth edition of The Communication Handbook sets out the principles underlying effective communication today and then focuses on their application, enabling students in all fields of study to develop and refine their reading, listening, speaking and writing practices.