To communicate effectively needs accurate information and precision in method, especially in the world of work where major decisions and the success of the organisation can be impacted negatively or positively by what is conveyed. Communicating globally in an ever-changing digital world can be challenging. Effective communication N5 - empowering the workforce therefore includes content on managing these changes, ethical work and communication practices, and communicating efficiently in multicultural and digital environments.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.

Key Features:

• Builds upon influential articles to advance knowledge
• Provides a state-of-the-art review for each area of digital marketing
• Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research

This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.

Key Features:

• Builds upon influential articles to advance knowledge
• Provides a state-of-the-art review for each area of digital marketing
• Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research

This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media.

Harness the hidden power of kindness. Kindness isn't merely about getting along with people and being nice. It's a game changer in business, the door-opener to opportunity, and the key to authenticity and confidence. It's a superpower that can be honed through an intentional lifestyle of kindness and is especially important in these divisive times. Can something as simple as kindness really be the answer? Through years of developing her own kindness practices and studying those of others, Good Morning America correspondent and anchor Adrienne Bankert has experienced firsthand the unbeatable power of kindness and witnessed its transformative impact on others. Adjusting our perspective from being closed off and self-centered to a mindset of kindness ripples into a staggering amount of personal fulfillment and growth. No matter our age or ethnicity, where we come from, or how much money we make, every one of us can be kind. Every one of us can be a change agent. Your Hidden Superpower will help you: See simple acts of kindness from a new and empowering perspective; Learn how to make kindness a habit and experience more peace, inspiration, and impact; Engage kindness at work and enjoy remarkable opportunities-plus, know how to get from "here" to "there" quickly; and Activate kindness as a force to reconnect you to your authentic self, replenish your passion and creativity, and find your voice.

Communicating @ work unpacks the various and complex communication challenges in today's multicultural and technological working environment. It is written in a conversational, accessible style, and covers not only a range of communication situations and formats but also uses a holistic, practice-based approach to illustrate the application of effective communication principles in the workplace. Examples, margin comments, provocative chatroom questions and online supplementary material elaborate on concepts and offer down-to-earth guidance on everyday business communication transactions and conduct. Every chapter has been updated with the latest findings and debates. Given the accelerated proliferation of multimodal digital devices and networking opportunities and challenges, the authors have also increased their focus on new media, particularly the role played by social media in business contexts and corporate reputation management. This edition's comprehensive coverage of spoken, written and visual communication for business and industry makes it an ideal textbook as well as a valuable reference in the workplace for professionals.

The ability to communicate effectively is one of the most important life skills a person can possess. It can pave the way to success, not only in terms of career but also in every other aspect of life where communication plays a role. Advanced communication skills focuses on essential communication skills and competencies for all aspects of the world of work. Advanced communication skills takes an integrated theory and practical approach to learning. It is designed to foster workplace communication in order to benefit interpersonal relationships, which in turn leads to personal enrichment, greater job satisfaction and increased productivity. The final chapter contains a selection of case studies with questions to assist in the evaluation of communication skills. Advanced communication skills is aimed at managers, personal assistants, professional secretaries and all those studying towards certificates, diplomas or degrees in colleges and universities. It fully covers the syllabus for Communication N5/N6 at technical and vocational education and training colleges, and will prepare students for the national examinations in these subjects.

A comprehensive, up-to-date and relevant communication text which engages readers through both a theoretical and an applied lens. Blends technological awareness and ability with basic communication skills and practices. Provides numerous examples as well as video clips. Aimed at students and employees, including those at executive management level.

A solid interpretation of all the major marketing communication mix elements that focuses on the basic premises that are needed to employ these techniques in a cohesive manner. Presents a planning framework to facilitate a seamless integration of all these elements in order to convey a consistent corporate image and brand offering. Aimed at undergraduate marketing students, but will also be of benefit to postgraduate students and practitioners as a reference work.

The contemporary corporate environment requires people who are in sync with the communication skills that this fast-paced milieu requires. As this setting is continuously adapting to changing technology and global enterprises, it is necessary that participants familiarise themselves with the current oral and written processes. This text, honed over a number of years and through thousands of students, directs the reader to the most innovative communication approaches available to ensure success in the marketplace. From the most basic but vital area of letter writing and emails to the significant field of report writing, this text prepares and enhances the skills of both the novice and seasoned professional. It also contains a chapter on small group dynamics to assist in understanding and developing teamwork strategies. Of course it is impossible to step foot in the company's door without an impressive curriculum vitae and the acumen to perform exceptionally well during a stressful interview. In addition to these areas of written communication, the text also provides detailed information on public speaking, including preparation, speech writi+K148ng and presentation. In combination with this, there are chapters on visual literacy and design to assist the reader in creating striking advertisements and graphics which will undoubtedly appeal to a broad range of clients. Essential business communication is designed to address the foremost areas of written and oral communication to ensure a profitable foray into the industry of work. Prof. Dianne Shober heads the English department on the East London campus of the University of Fort Hare. Through teaching and her regular radio broadcast on Link FM, she has been able to apply the practical elements of her field.

Your product knowledge is extensive. You know its features and benefits inside out. And you are prepared for any question your customer may ask you about it. But the most important questions that need to be asked during a sales meeting are not about the product, but about the customer. If you, the salesperson, fail to ask the right questions--the ones that uncover a customer's real needs--you will never close the deal.Questions that Sell reveals advanced questioning techniques that will help you learn your customer's true needs and as a result allow you to sell your products or services based on value to the customer, rather than price--and increase your success rate as a result.Packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions, the revised and updated second edition now includes new material on how to:* Use questions to qualify prospects (without insulting them)* Discover hidden customer needs and motivations* Raise delicate questions* Overcome stalls* Identify dead-end opportunities* Turn social media contacts into active sales leads* And more!Your next sale doesn't have to depend on the customer. Success is yours for the asking!

Today's ever-changing marketing environment, accompanied by unpredictable competitive actions, creates uncertainty for enterprises and presents dilemmas, challenges and problem situations that necessitate planning ahead in order to survive. Directional/strategic marketing planning presents a step-by-step approach to developing plans that give direction to future marketing actions. Directional/strategic marketing planning begins with the marketing audit, which provides a clear understanding of the enterprise's current position in the market, the nature of the opportunities and threats in the external environment, and the enterprise's internal strengths and weaknesses. Once the basic directional market options available in the future have been determined, specific decisions that the marketer needs to make given a range of specific plans are discussed. Directional/strategic marketing planning is aimed at third and fourth year marketing students.

The 4 MILLION+ bestseller that revolutionized business communications-updated for today's workplace. Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation-especially difficult ones-leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. This new edition addresses issues that have arisen in recent years. You'll learn how to: * Respond when someone initiates a crucial conversation with you * Identify and address the lag time between identifying a problem and discussing it * Communicate more effectively across digital mediums When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again.

The key to career success and job satisfaction are effective working relationships. This book will help you to understand why relationships matter so much, what is happening when they go wrong and the different skills you need in different working environments. It will provide you with the tools and techniques required to make your relationships great, whether you are working in an office, working virtually, or blending both.

This book provides readers with the latest research on the dynamics of language and language diversity in professional contexts. Bringing together novel findings from a range of disciplines, it challenges practitioners and management scholars to question the conventional understanding of language as a tool that can be managed by language policies that 'standardize' language. Each of the contributions is designed to recognize the strides that have been made in the past two decades in research on language and languages in organizational settings while addressing remaining blind spots and emerging issues. Particular attention is given to multilingualism, sociolinguistic approaches to language in the workplace, migration challenges, critical perspectives on the power of language use and the management of organizations as dialogical, discursive spaces. Understanding the Dynamics of Language and Multilingualism in Professional Contexts offers new insights into familiar and less familiar issues for international business scholars, sociolinguists, management practitioners and business communication scholars and experts, and brings understanding to the central role that language usage and linguistic diversity play in organisational processes.

Organizational Communication: A Lifespan Approach is a student-focused introduction to the field. Featuring real-world stories, helpful and unique illustrations, and practical applications of theory, this text engages students and shows them how to apply concepts, theories, and perspectives in every chapter. Organizational Communication helps students understand their communication as participants in organizations throughout their lifetimes. It begins with how pre-career experiences influence our expectations for organizational experiences and ends with organizational exits, including retirement. This approach provides a seamless integration of theory and application while helping students at any stage of life reflect on past experiences, prepare for new endeavors and roles, and understand vital organizational theories and perspectives in new and concrete ways.

Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees' and customers' talents, and create a highly engaged, loyal customer base. What if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like: Salesforce.com has seen tremendous results with their community network of over 2 million members advocating for, supporting, and integrating Salesforce.com products Star Citizen used Kickstarter to raise over $150 million to build their new video game and a community of over 2 million players. Red Hat collaborated with their community to build industry-leading technology, which led to a $34 billion acquisition by IBM Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us-and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. It also includes contributions from industry leaders including Joseph Gordon-Levitt (Emmy-award winning actor), Peter H. Diamandis (Founder of XPRIZE, Singularity University), Jim Zemlin (Executive Director, The Linux Foundation), Mike Shinoda (Co-Founder, Linkin Park), Jim Whitehurst (CEO, Red Hat), and more. Don't get left behind-become an industry trailblazer and ensure your company's longevity by tapping into the most dynamic force both outside and inside your organization: the people. A small selection of endorsements for People Powered: "Jono is an expert at integrating the potential of communities with businesses. People Powered provides a clear and thoughtful blueprint for others looking to tap into this potential and unlock benefits for their own organizations." -- Jim Whitehurst, president and CEO, Red Hat and author of "The Open Organization" "If you want to unlock the power of collaboration in communities, companies, and teams, Jono Bacon should be your tour guide, and People Powered should be your map." -- Jamie Smith, former deputy press secretary to President Barack Obama. "If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon." -- Nat Friedman, CEO, GitHub "People Powered equips businesses with a powerful community building formula. It is clear, consistent and thus a genuinely effective tool for integrating community into the day to day operations of a business. Highly recommended." -- Paul Salnikow, CEO, The Executive Centre "If you don't like herding cats but need to build a community, you need to read People Powered" - Jamie Hyneman, Co-Host and Co-Creator of Mythbusters "Whether you are a start-up or a corporation, if you are not building a community, you are missing an enormous opportunity. People Powered needs to be on every executive's bookshelf." -- Maxx Bricklin, Co-Founder, BOLD Capital Partners

With the launch of the first edition of Integrated marketing communication (IMC) in 2001, it was the first title with this title; currently it still is. In recent international publications on this topic, authors have questioned the use of the concept IMC, preferring integrated brand promotion (IBP). These authors argue that IMC emphasises the communication effort, but that IBP goes beyond this, and they postulate that coordinated promotional messages need to have brand-building effects and not just communication effects. By implication it can be deduced from that statement that integrated marketing communication does not contain brand-building effects - which, of course, is not true. The use of the term promotion is also too limiting and refers to a specific communication device, therefore the authors of this book contend that IMC is still valid. The authors' view is that the brand is crucial and must be the focus when the situation and strategy require it. The central role of brand has been addressed in this title, and the importance is frequently mentioned in the various applications of the IMC elements. Since the publication of the second edition in 2005, valuable comments have been received from users. The validity of information was re-assessed, and new updates were made in terms of theory and South African market statistics. In addition, new cases have been included in various chapters, measurement techniques have been added in each chapter and more examples have been included.