Do you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll lose business or take a reputational hit if you don't do so well enough? This book introduces a valuable set of tools through which to build, maintain and manage your client-facing relationships.

Web sites have emerged as a massively popular and important tool in public relations, marketing, organizational communication, political campaigns, and a host of other fields. However, only a tiny percentage of Web site research reflects the latest thinking in research and practice. The result of using these old approaches has been that research on homepages has been largely unable to address the most central question in all modern marketing and public relations research and practice: How can organizations can build and maintain relationships with their publics/customers? This relational focus has characterized marketing research and practice since at least the early 1980s and public relations since the late 1980s, yet Web page design and use has, on the whole, failed to adopt it. Web Site Public Relations steps in to fill this void and help move Web site research and use toward a more professional and theoretic foundation. This book is an original and rigorous attempt to build a model of the experience of visiting Web sites that places the visitor-rather than the sponsor or Web page-at the center of the experience. Although it is one of the first such attempts, this book's rigor, theoretic foundation, and genuine insightfulness suggest that it will stand the test of time and may well become one of the most influential works in visitor-centered research on Web sites and the Internet. As such, the findings reported here will be of interest to those who use the Internet, whether for personal or commercial purposes; as well as those seeking to study the social and behavioral effects of the Internet, including those seeking to study its effects on children and adolescents. This study focuses attention on the cognitions, attitudes, and behaviors visitors exhibit while visiting Web sites. The advent of what has come to be called Web 2.0 makes this book even more important than it would have been when older Web technologies dominated because Web 2.0 includes such things as user-powered content sites, and the like. A way to understand how visitors experience such Web sites is critical to learning how to harness their new potential. Web Site Public Relations will be an invaluable reference for those in the field of communication, public relations, and marketing.

Business today is changing more rapidly than at any time in history. From product ideas to supply chains, from marketing to sales, new technologies, techniques, and globalization have created incredible, disruptive transformations in every aspect of commerce. This will not change - change will be the only constant. Shaping the Future of Business Education answers the question of how to prepare tomorrow's leaders with a distinctive formula as wide as it is deep. Two dozen distinguished professors and leaders in business education argue that only a broad, rigorous and relevant education will work - a fusion of business knowledge with arts and sciences, technology, and ethical training that emphasizes integrated thinking, broad perspectives, and cultural awareness along with specific expertise. These educators demonstrate practical methods of including arts and sciences in the teaching of business knowledge, while also integrating the best of business into the arts and sciences. The result? Business leaders who can communicate, operate well in ambiguous and fluid situations, as well as liberal-arts students who have the business knowledge they need to work well in organizations.

A comprehensive, up-to-date and relevant communication text which engages readers through both a theoretical and an applied lens. Blends technological awareness and ability with basic communication skills and practices. Provides numerous examples as well as video clips. Aimed at students and employees, including those at executive management level.

This up-to-date bibliography on business communications which, unlike any other, also indexes the availability of sample documents and other learning aids has been compiled with students, faculty, librarians, and other working professionals in mind. It combines research sources with an annotated bibliography that emphasizes practical solutions to business and technical communications problems. The topical arrangement facilitates the prompt location of materials that emphasize specific communication skills such as editing, interviewing, and public speaking. The extremely fine-tuned subject index details the locations of all sources on a particular topic and specific kinds of assistance, such as outlines and sample documents. The guide is composed of two major divisions of three chapters each. Part I, the research handbook, assists researchers who need answers to basic questions: chapter 1 details standard reference sources including dictionaries, bibliographies, and directories; chapter 2 lists research tools such as indexes and online data bases; and chapter 3 cites additional important resources including grammar hot lines, national associations, and research institutions. Part II, a topical bibliography of books published between 1980 and 1988, facilitates the location of outlines, guidelines, examples, workbooks, sample documents, and similar forms of assistance. Chapters four through six are devoted to three skill areas: general skills such as editing, graphics and visuals, and word processing; written documents such as abstracts, newsletters and feasibility studies; and oral products such as interviewing, presentations, and workshops and seminars. Three distinct indexes provide access to this wealth of information by name, title, and subject. Better Said and Clearly Written should be made available not only to business and technical libraries but to academic and public libraries as well. It will be an indispensible tool for technical writers, small business owners, corporate personnel, and anyone wishing to improve their oral and written communication skills.

An insightful exploration of the global growth of Chinese brands that presents a unique Chinese perspective on history and culture in branding.
China's growing economic power is an established fact, but why have Chinese brands so far been unable to translate success at home to international recognition? Including case studies such as: the 2008 Beijing Olympics opening ceremony, arguably the most expensive branding effort in recent memory; and Shanghai Tang, a global fashion brand with aesthetic roots in Chinese historical culture, "From Chinese Brand Culture to Global Brands" is an expert and insightful look at Chinese brand culture and its capacity to serve as a complement to existing models of brand globalization. Rather than explore Western branding in Chinese contexts, this book shows how some successful Chinese brands that are reaching a global audience build upon significant aspects of Chinese culture and history. "From Chinese Brand Culture to Global Brands" examines how Chinese brands are perceived both internationally and in China, and argues that branding strategy that draws upon a more self-consciously Chinese aesthetic would leave Chinese brand culture poised for global success.

Understanding and Managing IT Outsourcing explains and illustrates how uncertainty and trust interact with each other, and how an understanding of this interaction is critical to success in IT outsourcing. A partnership approach that is built on trust can be the determinant of success but this book explains in which particular outsourcing context this approach is likely to pay dividends.

One of the most important communication books Ive ever read. I highly recommend it!
­­Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager

...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....
­­David Bohnett, Chairman and Founder of GeoCities

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customers mind-one that reflects a companys own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

• Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  
• Position a follower so that it can occupy a niche not claimed by the leader
  
• Avoid letting a second product ride on the coattails of an established one.
  

Positioning also shows you how to:

• Use leading ad agency techniques to capture the biggest market share and become a household name
  
• Build your strategy around your competitions weaknesses
  
• Reposition a strong competitor and create a weak spot
  
• Use your present position to its best advantage
  
• Choose the best name for your product
  
• Determine when-and why-less is more
  
• Analyze recent trends that affect your positioning.
  

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Present-day enterprises need insights into markets, customers and their own internal processes faster than their competitors to capitalise on opportunities and to deliver sustainable business performance. To do this, businesses must learn to cope with the high volume and velocity of real-time structured and unstructured data in different formats. In covering the fields of manpower development, accounting procedures and data processing, a middle-of-the-road analysis has been made to include those overlapping developments in business studies. Disciplines like accountancy and electronic data processing frequently have unavoidable use in commerce and industry. A Handbook in Business Management examines organisation and manpower management and reflects on their significant role in the arena of business management. The objective with manpower management is to distribute personnel to activities where their talents are required and are best utilised. In financial control, the book examines both the technical and managerial approaches. The technical approach is concerned with measurement where an analysis is made as to whether resources are being assigned to the right categories and whether generally accepted accounting principles are being followed. And the managerial approach is to understand and interpret what the financial figures mean. Critically, all managers should take responsibility for financial management and should not assume that this falls within the remit of the accounts team alone. Under data processing concepts, the book takes an overview of the availability, continuity, and security of data in public and private concerns. An efficient data processing system makes it possible to adjust the financial situation of a business before it gets out of hand by adjusting income distribution and combating organisation and manpower inefficiency. This book offers to the professional student and corporate executive a preliminary survey of the fields of manpower development, accountancy and electronic data processing; while the start-up entrepreneur may find in its pages something to stimulate reflection upon those larger issues in business management.

"Love at Work" foments a revolution for workplaces of every description and in every industry: a revolution in which leaders understand that engaging people's hearts trumps engaging their minds. Wilson shows how leaders who love: believe in their people; pull out their highest good; serve their success; and challenge them to stress. When people's felt needs are met, says author Brady Wilson, they release the energy that triggers discretionary effort &#8212 400% more effort, according to the Corporate Leadership Council. The principles in this cutting-edge book are sure to change the face of the workplace for years to come.
&#8220A game changer ... provocative, thoughtful, and challenging.&#8221
&#8212JIM BROWN, author of "The Imperfect Board Member"
&#8220... a must read for anyone who interacts with people at work.&#8221
&#8212JOSE TOLOVI, Jr., PhD, Global CEO, Great Place to Work Institute
&#8220True love is a competence, a spiritual force, a strategy, a way of life.
I challenge you to read this book, think, and engage.&#8221
&#8212MARK RIVERS, CEO, Canadian Equity Opportunity Capital
BRADY G. WILSON is also the author of "Juice: The Power of Conversation" and "Finding the Sticking Point: Increase Sales by Transforming Customer Resistance into Customer Engagement." He is the co-founder of Juice Inc., an organization committed to transforming people, teams, and organizations. Brady has energized leaders, managers, and front-line workers in many of North America's Fortune 500 companies, through keynote speeches, facilitation, coaching, and training. www.juiceinc.com

A PDF version of this book is available for free in open access via the OAPEN Library platform, www.oapen.org.
This book examinesthe significance of networks among the firms operative in the contemporary Russian software industry in the St. Petersburg region.It focuses on the kind of resources that are transmitted through the personalnetworks of Russian business managers and directors.

For courses in meeting, event, and convention planning. Current, concise, and insightful-a modern guide to planning successful events Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Teaching and Learning Experience This text will provide a better teaching and learning experience-for you and your students. It provides: Preparation for careers in event planning: The text follows a practical, career-focused approach. Professional insight: Chaptersinclude advice and best practices from numerous industry insiders. Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.

Uncover a new way to network and build relationships that last! Networking is often considered a necessary evil for all working professionals. With social media platforms like Linkedin, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional, agenda-driven, and dehumanizing, leaving professionals feeling burnt out and stressed out. Instead, we should connect on a human level and build authentic relationships beyond securing a new job or a new investor for your next big idea. To build real and meaningful networking contacts, we need to go back to basics, remembering that technology is a tool and not a means and end. We need to tap into our humanity and learn to be more intentional and authentic. As a "serial connector" and communications expert, Susan McPherson has a lifetime of experience building genuine connections in and out of work. Her methodology is broken down into three simple steps 1. Gather: Instead of waiting for the perfect networking opportunity to come to you, think outside the box and create your own opportunity. Host your own dinner party, join a local meet-up group, or volunteer at your neighborhood food pantry. Anyone from your local barista to a fellow parent at your daughter's elementary school can lead to another connection that you just might need. 2. Ask: Instead of leading with our own rehearsed elevator pitches asking for help, ask to help, opening the door to share resources, experience, contacts, and perspectives that add diversity to your own vision. 3. Do: Turn new connections into meaningful relationships by taking these newly formed relationships deeper. Follow through on the promises you made, keep in touch, and learn to move past small talk by embracing your vulnerability and having conversations that matter. Woven together with helpful tips and useful advice on making the most out of every step, the book draws on the real-life success stories of friends, and clients, as well as McPherson's own experience as a renowned "serial connector." Filled with humor, humility, and wisdom, The Lost Art of Connecting is the handbook we all need to foster personal and professional relationships that blur the lines between work and play-and enrich our lives in every way.

Discover the 12 steps to dramatically better presentations 'This innovative book shows you how to get the thinking right so that your presentations are clear, engaging and impactful. An easy-to-follow process with big results. It has transformed the way my company approaches presentations.' Dominique Vercraeye, Managing Director, TNS Belgium

'Could there be a more relevant book for our times? Vengoechea implores us to truly hear other people (maybe for the first time) and is the perfect author of a book on why we should listen like we mean it' - Nir Eyal, bestselling author of Hooked and Indistractable Hear me out. Does this sound like you? You end a team meeting and can't recall a single thing that was said. You leave a conversation with a friend feeling disconnected and unfulfilled. You think you and your boss are on the same page, only to find out you haven't been meeting expectations. Fortunately, listening, like any communication skill, can be improved, and Ximena Vengoechea can show you how. As a user researcher, she has spent nearly a decade facilitating hundreds of conversations at LinkedIn, Twitter and Pinterest. It's her job to uncover the truth behind how people use, and really think about, her company's products. In Listen Like You Mean It, she reveals the tips and tricks of the trade, including: - How to quickly build rapport with strangers - Which questions help people unlock what they need to say - When it's time to throw out the script entirely - How to recover from listener's drain

With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation of global brands from developed and emerging economies brings diverse cultures to a consumer population that is also growing culturally diverse. Torelli illustrates how marketers can take advantage of these seismic changes and leverage cultural equity for building iconic brands in the era of globalization. Drawing from novel theoretical insights into social psychology, cultural psychology, and marketing, Globalization, Culture, and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Unlike past publications that conducted broad reviews of international or global marketing best-practices, Torelli's book zooms in on the issues involved in growing and protecting brand equity in multi-cultural markets.

Graduation is a landmark milestone in life. The thrill of launching a career can be exciting, but it can also feel very lonely. Some Assembly Required: A Networking Guide for Graduates is the fourth book in the series, and ideal book for any young professional. The book fills in the gaps that are not taught in the classroom about the power of business relationships and networking.

Workplace Communications is the first brief, less theory-intensive text that focuses on the fundamentals of workplace communication specifically intended for applied writing courses in community colleges and similar settings. Written in a conversational style and featuring a clean, uncluttered page layout, Workplace Communications is designed to be accessible. The high quantity of examples, illustrations, and exercises emphasize practical applications to ensure the text is user-friendly. Workplace Communications is an ideal text to bridge business communication and technical communication courses.

The same fundamental logic underlies language and mathematics, and indeed computerized information processing. Based on the three well-developed academic theories of linguistic-mathematical logic, living systems, and hierarchy, this book provides a framework of fundamental logic to help management teams develop customized integrative management theories for their own organizations. Because of the ever increasing complexity of modern societies and organizations, the information that informs and controls organizations cannot always be casually collected and used. Management observation and communication theory provides a way for management teams to document and formally connect the interactions of people, machines, information, and other matter-energy forms and processes to multiple levels of abstracted ideas comprising purposes and goals.

The book begins with a general discussion of living systems theory and linguistic-mathematical theory. From this base, Heiskanen and Swanson discuss a series of applications that examine typical communications in organizations to discover the state of an organization observed by the communicators. They provide more than 80 figures and tables illustrating the applications. The discussion progresses through methods of constructing and using information backdrops for analysis of communications to methods of combining the results of analyses. Methods of syntactical analysis and of semantical analysis are surveyed. This book will be an important tool for management teams concerned with improving the information flows and decision processes of organizations as well as students and professionals concerned with management.

A hands-on guide to leading effective meetings Leading Meetings and Teams: Manga for Success delivers a straightforward and effective demonstration of how to lead meetings and drive new business projects forward. Presented through a compelling narrative, the story follows the work of Shigeo, an employee of a building material manufacturing company, who is sent to a regional office to improve sales. He encounters challenges engaging with the local team but, with advice from a facilitation specialist, Mayumi, eventually learns to build the skills of his colleagues. The book also includes: Instructions on how to run an effective business meeting and productively use meeting tools Strategies for becoming a successful facilitator Ways to run and conclude fruitful brainstorming sessions Written and illustrated in the fun and easy-to-follow manga style, Leading Meetings and Teams is a practical and hands-on book that's perfect for business planning managers, entrepreneurs, founders, and anyone else who must communicate ideas in a business setting.

***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** Now more than ever, the scientific and medical community is under the microscope and in front of the media. Science matters, and in a post-truth world it's more important than ever for scientists and physicians to be heard. But there's a challenge. To get people to listen, you can't communicate in writing alone anymore. You need to speak up and be seen - on stage, online, and on camera. To do this well you need to master the art of influential speaking, which is something you weren't taught at university or medical school. This book teaches you how to become a compelling scientific speaker so that you can put your message across with confidence and clarity, both online and in person. It's written by a speaking coach with 25 years of experience in science communications. Part One shows how speaking can help you to win the war of attention, benefiting both your field and your career. Part Two explains how to craft your scientific message in a way that connects with your audience and achieves your goal. Including how to be memorable, handle the Q&A, and communicate risk. Part Three gives you a tool kit for speaking with energy and conviction in all types of situations. These include virtual channels, which are particularly important in the post-COVID era. Jo Browning is the Founder and Managing Director of Filshie Browning Associates, and its Principle Consultant. She has 25 years of experience in verbal communication skills, and helps scientists and physicians to improve their content, competence, and confidence, so that they can communicate with impact and authority. This enables them to enhance their reputations and build more effective relationships with both their peers and others.

Have you always wanted to consistently make powerful and effective sales presentations; able to influence buyers and decision makers positively and continually win business from clients? They say that presenting is the second thing people fear most (after spiders). Amazingly death is seventh on the list! So taking these facts logically - most people would prefer to die rather than stand up and make a presentation! Everyone gets nervous before a presentation. The secret is what to do with those nerves to help you, support you and drive you to make the right impact on your audience. Whether you are presenting to colleagues at work, your immediate line manager, the board, an important client or customer, informal personal presentations or your wedding speech, you can apply any number of the techniques that are listed in this book. This unique book will provide you with a wealth of hints, tips and techniques that I know work. Steve Torjussen has been training and coaching sales people on how to improve their presentations for some 16 years, and has seen dramatic improvements in a very short time when they apply these principles.