"Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity."--Jacket.

How do I start a business on a budget? How do I find my first 100 customers and make my first GBP100k? How do I build a network and get my business noticed? Whether you want to transform a fledgling side-hustle into a full-time endeavour or simply have an idea that's keeping you up at night, this is the ultimate blueprint for building your own business. With no network, no capital and no previous experience, Nafisa built her business from scratch and has helped hundreds of founders to do the same. Now, she wants to share her honest, game-changing advice. From how to nail sales and branding to understanding how to build a network, Nafisa lifts the lid on business culture and questions everything you think you know about the business world.

From the authors of the international bestseller Yes!

This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas and your requests.

We all want to hear 'yes'. 'Yes' connects us to the world, and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?

The Little Book of Yes contains 21 short essays that outline a range of effective persuasion strategies, each proven to increase the chances that someone will agree to your request. That someone could be a friend, a colleague, a partner, a lover, a manager, a sibling, a parent, even a stranger. The timeless principles and practical lessons in this collection can be used to tackle a variety of everyday challenges, from repairing a soured relationship to negotiating a higher fee for your work, from convincing a dithering friend to take action, to building your social network and personal brand.

Full of wisdom from the leaders in influence, with carefully curated advice, this little book is essential reading for any freelancer, manager, entrepreneur, parent or person who wants more from their world.

"Nothing connects people to engage emotionally with your business better than a well-told story - your story." From mega-large corporations to tiny start-ups, every.... single.... business always has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or fulfil their needs. Storytelling for Business reveals why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, and how to tell YOUR story well. For more than 25 years, storytelling has been at the core of everything Rob Wozny has accomplished as an intrepid senior journalist, creative content strategist, and proven business communicator. Leveraging his passion and experience for storytelling, Rob works with business owners and leaders to understand their goals and align them with business storytelling ideas, personalized to attract and engage the people that matter most to them.

William V. Ruch examines and compares corporate communications systems in the United States and Japan to discover what each can learn from the other. The author demonstrates that business organization in each country is highly reflective of the overall culture. In American corporations, communication is intended to transmit information rapidly; it is direct, efficient, and invites confrontation. Japanese corporate communciation also transmits information, but adds an element of emotional massage. In both countries business communcation is characterized by direction: American companies have strong downward systems; Japanese companies have strong upward systems. Most channels of communication used in American firms are also used in Japan, but some Japanese techniques could not and should not be used in the United States. Ruch argues that American and Japanese corporations cannot learn a great deal from one another. In fact, the only thing that Americans should learn is the value of a strong system of upward communication. The Japanese should learn that they need a faster system of decision making than the ringi system currently in use.

Increase tourism in your community by designing and expanding your local convention and exposition services! This book provides you with solutions to the issues that can arise during the planning and production phases of constructing a facility as part of a community's tourism infrastructure. In Current Issues in Convention and Exhibition Facility Development, you'll find diverse perspectives from experts in a range of disciplinesincluding public policy, tourism, convention management, and urban planning. As more communities attempt to gain a share of the economically important meetings and exhibition market, this critical resource will aid university faculty, state and city government officials, and convention and visitors' bureaus. Current Issues in Convention and Exhibition Facility Development examines the reasons why certain communities should create convention, event, or tourism centers. The strategies and tips presented in this book can help you select the most appropriate course of action for any given community, from locating the best area to build a center, to allocating space for an exhibition center in an already existing public building. This extensive guide addresses the political, economical, and environmental concerns that can prevent a convention center from ever leaving the drawing board. This book offers you practical advice on a number of concepts, including: linear planning in the first phaseten questions communities must confront Dedicated Convention Centers (DCC)the mother lode of convention/exhibit tourism capitalizing on the union of two industriesconventions and casinos the definition of success in the lifetime of a convention center capturing a share of the market without interfering with local venues the facts behind the illusionsinvestigating the empirical evidence behind the central myths of the convention and tradeshow industry Current Issues in Convention and Exhibition Facility Development is generously enhanced with figures, tables, models, and case studies to illuminate the facts you need to know to stay competitive.

Staff forums are a fantastic way to give your people a dynamic voice in your organisation. Run by staff for staff, they are an opportunity to discuss matters that affect the workplace as well as being a positive space to have informal conversations that might not be possible or practical in everyday meetings. If you have ever considered setting up a staff forum or are curious about the concept, this guide shows you how it works. It considers the benefits of staff forums, practicalities of setting up and running meetings, how to feedback to a senior leader and how to ensure continuity of the forum. What does it cover? * Why have a staff forum * Constituting the forum * Before the meeting * On the day * After the meeting * Troubleshooting Who should buy this book? Senior management who wish to encourage a forum in their organisation or any staff members who feel a forum will benefit their workplace.

Contents:
John M.T. Balmer and Stephen A. Greyser Prologue: "New Beginnings" Section I: Revealing The Corporation: An Integrative Framework 1. John M.T. Balmer and Stephen A. Greyser Managing the Multiple Identities of the Corporation Section 2: Identity: The Quintessence of an Organization 2. Wally Olins Corporate Identity: the Myth and the Reality 3. Walter Margulies Make the Most of your Corporate Identity 4. Stuart Albert and David Whetten Organizational Identity 5. Helen Stuart The Effect of Organizational Structure on Corporate Identity Mangement 6. John M.T. Balmer and Edmund R. Gray Corporate Identity and Corporate Communications: Creating a Competitive Advantage Section 3: Coporate Communications: A Dimension of Corporate Meaning 7. David Bernstein Advertising Voices: Corporate Void 8. Cees B.M. Van Riel Recent Developments in Corporate Communication Section 4: Corporate Image and Reputation: the Other Realities 9. Pierre Martineau Sharper Focus for the Corporate Image 10. James Grunig Image and Substance: From Symbolic to Behavioral Relationships 11. Charles J. Fombrun and Cees B.M. Van Riel The Reputational Landscape 12. Stephen A Greyser Advancing and Enhancing Corporate Reputation Section 5: The Corporate Brand: An Organization's Covenant 13. Stephen King Brand Building in the 1990s 14. Kevin Lane Keller and David A. Aaker The Impact of Corporate Marketing on a Company's Brand Extensions 15. John M.T. Balmer The Three Virtues and Seven Deadly Sins of Corporate Brand Management Section 6: Case Study 16. Peter Phillips and Stephen A. Greyser Bank One: The Uncommon Partnership John M.T. Balmer and Stephen A. Greyser Epilogue: Beyond the Age of Innocence

Effective Organisational Communication gives students from all backgrounds the tools to communicate both within and between organisations of all kinds. Its two-part structure enables readers to explore important theoretical perspectives and key communication challenges, while also helping them to develop their own communication skills - such as listening, writing and speaking - in order to achieve specific aims and to engage with different audiences. This combination makes it the perfect resource for anyone who wants to improve their ability to work effectively with others. This heavily revised fourth edition reflects the rapidly changing world of organisational communication, with a special focus on social media and recent developments in advertising, PR and social marketing. Features to aid learning include: * Real-world case studies, from organisations of all kinds, that bring the topics alive. *'Face to face' case studies to connect concepts and issues with typical everyday communication challenges found at university and work. * Up to the minute coverage of international and inter-cultural communication and emerging technologies.* Web links providing a starting point for research and further study on key issues in each chapter.

"Can We Start Again?" is a practical guide to the use of NLP in specific business contexts such as presentations, public speaking, and negotiation. It explains the "science" of NLP in layman's terms, supported with numerous examples and anecdotes, and provides an easy-to-use framework for development and implementation of the skills necessary to put NLP into practice. This book is supported by John Grinder, the official co-founder of NLP, and a major figure on the international business circuit.

"Successful Marketing Communications" is a comprehensive, introductory text that takes a practical approach to the subject of marketing communications. For students who need to gain a practical insight into promotional planning and implementation, this text covers all of the marketing communications content from certificate to advanced level. The text not only prepares students for the increasingly higher levels of CIM examinations, but also allows practitioners without expertise in this area to develop their own planning skills Written in plain English and with web references throughout - containing the most up-to-date resources and examples - the text offers practical insights into how to successfully find, brief and manage marketing communications service providers.

New York Times bestselling author, Donald Miller, makes growing a small business accessible to anyone. Running a small business is no easy feat. As a small business owner, it's easy to get overwhelmed by the number of hats you have to wear to be successful. You started the business so you could share the product you love with the world, but logistics are getting in the way. Donald Miller knows this frustration all too well. He faced the same challenge when starting his company. While he knew his time was best spent creating content for small-business owners, he was constantly being torn away to focus on things he didn't understand. After several years of figuring it out, Donald has decided it's time to share what he learned. In this book, you will learn: An easy-to-understand framework that can be applied to any business. How to navigate the ins and outs of finding and hiring the best candidates available to you. The best way to organize your company structure to maximize your skills and allow you to identify areas best handled by someone else. How to identify your and reach your key customers. Areas where you can increase capacity to better serve your customer. And much more. Growing a successful business is not easy, but it's not impossible. With the right guidance, anyone can expand their company and reach new customers.

Signs are critically important in all forms of activity, including business, because they establish what it is to be human. Without signs we could not think, we could not communicate what we think and we could not ensure that we collaborate together in our work, home and leisure. The aim of this book is to explain how and why they are significant.

While women are succeeding in historically male professions, stereotypes of their lack of competence persist as obstacles to their advancement, with popular media urging women to improve their language skills if they hope to advance in traditionally male professions.

In "Women Speaking Up: Getting and Using Turns in Workplace Meetings," Cecilia E. Ford rejects popular notions of gender difference and even deficiency in women's language use. She uses careful analysis of interaction to counter negative myths, focusing on women's turns as exemplars skills required by men and women alike to contribute to workplace meetings. Based on videotaped meetings in a variety of settings the author offers new insights into vocal and non-vocal practices for getting and using turns in these common workplace events. The book introduces conversation analytic methods and presents new findings on turn taking, the use of questions to present challenges and open participation, and the interactional skills required to effectively raise issues that go counter to ideas of higher ranking co-workers. For any one who wants to understand meeting interaction, Women Speaking Up offers a wealth of well-grounded new perspectives, while celebrating women's demonstrated competence.

Richard Ellis is a consultant in communications and the successful author of 'Communication for Engineers'. In each chapter he highlights key points and situations, and provides exercises to consolidate what has already been learnt. The book ends with a 'toolbox' of useful information on subjects such as writing letters, spelling, punctuation, using abbreviations, studying for exams, using libraries and training. Written in clear, informative English, with the emphasis on the practical, this book is essential reading for both students and professionals in the construction industry.

Graduation is a landmark milestone in life. The thrill of launching a career can be exciting, but it can also feel very lonely. Some Assembly Required: A Networking Guide for Graduates is the fourth book in the series, and ideal book for any young professional. The book fills in the gaps that are not taught in the classroom about the power of business relationships and networking.

Do you face the challenge of running really effective meetings, facilitated sessions or workshops as part of your role? Would you like to feel more confident when working with challenging groups or senior participants? Do you want to deliver lasting results collaboratively, in virtual, hybrid and in-person environments? Making Workshops Work takes you from an initial idea or brief, through step-by-step preparation, to an engaging, well-run and effective session, resulting in agreed actions and clear follow up. You'll feel confident, creative and competent as you deliver great results. Everyone will be committed to their actions and afterwards, whether you meet virtually, in-person or mix the two. Penny Pullan is a pioneer of virtual working and one of the world's leading experts on running effective workshops. Her expertise and candid stories will inspire at every stage, to ensure that you are fully prepared to make the best use of your own and your participants' valuable time. Discover: A practical step-by-step guide to get the most out of group sessions quickly whether virtual or in-person Memorable case studies, stories and examples to highlight what really works and what doesn't Downloadable tools, templates and checklists to reduce your preparation time and enhance your effectiveness Reflective questions and exercises to help you develop your own approach, building on what works for you and adapting what doesn't, so that each workshop is better than the last Dr Penny Pullan is the author of several books including 'Virtual Leadership: Practical Strategies for Getting the Best out of Virtual Work and Virtual Teams'(Kogan Page, 2016). She works with people in multinational organizations who are grappling with tricky projects: uncertain, with ambiguous requirements, stakeholders who need to be engaged and virtual teams dispersed around the world. When they work with Penny, clients notice that communication, collaboration, clarity, commitment, connection and confidence grow, and change doesn't seem quite as tricky as before!

By summing up the authors lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound grounding provided by this work is suitable for students pursuing Post-graduate Diploma or Master programmes in technological, scientific or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies."

Discover your communication style and elevate consciousness at work to build trust, strengthen collaboration, relieve stress, and improve well-being. Our work lives revolve around effective communication. It is essential for cultivating trust and team collaboration, as well as strengthening our motivation and well-being at work. And with teams experiencing more anxiety, stress, and burnout than ever before, strong communication skills have never been more essential. The key to this clear and effective communication begins with understanding our own personal communication styles. Bringing our whole and authentic selves to work improves relationships and teamwork. The better we know what drives us, how we impact others, and how our wellbeing impacts our communication, the faster we can close communication gaps to build healthy, successful, and satisfying work lives and more intentional careers. Drawing on more than a decade of original research on communication tendencies and proven mindfulness and habit-formation techniques, Maryanne O'Brien has developed a proprietary model of communication styles: Expressive, Reserved, Direct, or Harmonious. In The Elevated Communicator, you will find: -A self-assessment to discover your style -An in-depth style profile to strengthen self-awareness and help you play to your strengths -Strategies to manage your communication style under stress -Practices to improve your wellbeing and reduce conflict -Ways to care for your communication style and improve your wellbeing -Methods to flex toward other styles to communicate more effectively with people -Advice on building healthy, trusted, and productive working relationships Perfect for fans of StrengthsFinders 2.0 and Gretchen Rubin's The Four Tendencies, The Elevated Communicator is a "refreshing, insightful, and user-friendly" (Tara Peyerl, executive coach and success director, Salesforce) approach to develop daily practices to spiral up, raise consciousness, inspire accountability, and discover your full potential at work.