The 4 MILLION+ bestseller that revolutionized business communications-updated for today's workplace. Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation-especially difficult ones-leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. This new edition addresses issues that have arisen in recent years. You'll learn how to: * Respond when someone initiates a crucial conversation with you * Identify and address the lag time between identifying a problem and discussing it * Communicate more effectively across digital mediums When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again.

"Love at Work" foments a revolution for workplaces of every description and in every industry: a revolution in which leaders understand that engaging people's hearts trumps engaging their minds. Wilson shows how leaders who love: believe in their people; pull out their highest good; serve their success; and challenge them to stress. When people's felt needs are met, says author Brady Wilson, they release the energy that triggers discretionary effort &#8212 400% more effort, according to the Corporate Leadership Council. The principles in this cutting-edge book are sure to change the face of the workplace for years to come.
&#8220A game changer ... provocative, thoughtful, and challenging.&#8221
&#8212JIM BROWN, author of "The Imperfect Board Member"
&#8220... a must read for anyone who interacts with people at work.&#8221
&#8212JOSE TOLOVI, Jr., PhD, Global CEO, Great Place to Work Institute
&#8220True love is a competence, a spiritual force, a strategy, a way of life.
I challenge you to read this book, think, and engage.&#8221
&#8212MARK RIVERS, CEO, Canadian Equity Opportunity Capital
BRADY G. WILSON is also the author of "Juice: The Power of Conversation" and "Finding the Sticking Point: Increase Sales by Transforming Customer Resistance into Customer Engagement." He is the co-founder of Juice Inc., an organization committed to transforming people, teams, and organizations. Brady has energized leaders, managers, and front-line workers in many of North America's Fortune 500 companies, through keynote speeches, facilitation, coaching, and training. www.juiceinc.com

One of the most important communication books Ive ever read. I highly recommend it!
­­Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager

...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....
­­David Bohnett, Chairman and Founder of GeoCities

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customers mind-one that reflects a companys own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

• Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  
• Position a follower so that it can occupy a niche not claimed by the leader
  
• Avoid letting a second product ride on the coattails of an established one.
  

Positioning also shows you how to:

• Use leading ad agency techniques to capture the biggest market share and become a household name
  
• Build your strategy around your competitions weaknesses
  
• Reposition a strong competitor and create a weak spot
  
• Use your present position to its best advantage
  
• Choose the best name for your product
  
• Determine when-and why-less is more
  
• Analyze recent trends that affect your positioning.
  

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

A PDF version of this book is available for free in open access via the OAPEN Library platform, www.oapen.org.
This book examinesthe significance of networks among the firms operative in the contemporary Russian software industry in the St. Petersburg region.It focuses on the kind of resources that are transmitted through the personalnetworks of Russian business managers and directors.

Discover the 12 steps to dramatically better presentations 'This innovative book shows you how to get the thinking right so that your presentations are clear, engaging and impactful. An easy-to-follow process with big results. It has transformed the way my company approaches presentations.' Dominique Vercraeye, Managing Director, TNS Belgium

For courses in meeting, event, and convention planning. Current, concise, and insightful-a modern guide to planning successful events Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Teaching and Learning Experience This text will provide a better teaching and learning experience-for you and your students. It provides: Preparation for careers in event planning: The text follows a practical, career-focused approach. Professional insight: Chaptersinclude advice and best practices from numerous industry insiders. Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.

The same fundamental logic underlies language and mathematics, and indeed computerized information processing. Based on the three well-developed academic theories of linguistic-mathematical logic, living systems, and hierarchy, this book provides a framework of fundamental logic to help management teams develop customized integrative management theories for their own organizations. Because of the ever increasing complexity of modern societies and organizations, the information that informs and controls organizations cannot always be casually collected and used. Management observation and communication theory provides a way for management teams to document and formally connect the interactions of people, machines, information, and other matter-energy forms and processes to multiple levels of abstracted ideas comprising purposes and goals.

The book begins with a general discussion of living systems theory and linguistic-mathematical theory. From this base, Heiskanen and Swanson discuss a series of applications that examine typical communications in organizations to discover the state of an organization observed by the communicators. They provide more than 80 figures and tables illustrating the applications. The discussion progresses through methods of constructing and using information backdrops for analysis of communications to methods of combining the results of analyses. Methods of syntactical analysis and of semantical analysis are surveyed. This book will be an important tool for management teams concerned with improving the information flows and decision processes of organizations as well as students and professionals concerned with management.

With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation of global brands from developed and emerging economies brings diverse cultures to a consumer population that is also growing culturally diverse. Torelli illustrates how marketers can take advantage of these seismic changes and leverage cultural equity for building iconic brands in the era of globalization. Drawing from novel theoretical insights into social psychology, cultural psychology, and marketing, Globalization, Culture, and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Unlike past publications that conducted broad reviews of international or global marketing best-practices, Torelli's book zooms in on the issues involved in growing and protecting brand equity in multi-cultural markets.

Workplace Communications is the first brief, less theory-intensive text that focuses on the fundamentals of workplace communication specifically intended for applied writing courses in community colleges and similar settings. Written in a conversational style and featuring a clean, uncluttered page layout, Workplace Communications is designed to be accessible. The high quantity of examples, illustrations, and exercises emphasize practical applications to ensure the text is user-friendly. Workplace Communications is an ideal text to bridge business communication and technical communication courses.

What's stopping you networking? You know you need to do it and, like most people, you probably hate it. Business Networking - The Survival Guide helps you overcome all your fears and concerns. Start navigating the networking jungle like an expert as you build your confidence, raise your profile, create new connections, strengthen your support network and open up exciting new opportunities. Effective networking - both in person and online - has never been more vital. This indispensable, friendly guide will take you step by step through the whole process so you can quickly master: Invitations - plan, prepare and make the best of LinkedIn Meeting people - work the room, feel comfortable and start conversations Spotting needs - work out what people want, ask the right questions and establish credibility Reconnecting - follow up, keep in touch and win that pitch Networking may be necessary, but it doesn't have to be stressful.

Tobi McNeil has been associated with small business ventures since she was fourteen-years-old working with her entrepreneurial family. Through the years, she has witnessed various degrees of commercial success and failure. In her work as a college instructor and a business advisor, she has learned that start-up costs can ruin your business venture before it becomes operational.

Packed with powerful stories of small business owners, McNeil presents diverse situations encountered by people starting their own small business. She lays out vital tools to help ensure the successful implementation and operation of a new small business, including: business and personal research; education; financial requirements; effective ways to promote your business; great ways to keep costs at a minimum; hiring employees; and tax obligations.

Let Business Bliss? Ignorance: Liability or Bliss guide you through situations your business will encounter, minimizing problems and ensuring success.

This book is an essential read for anyone interested in Public Relations in Asia. Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, Public Relations in Asia offers readers a vital insight into how PR works.
Combining the latest in Public Relations theory with clear and practical guidance on how to plan and structure a PR campaign, as well as invaluable top tips on the skills needed to create successful PR campaigns, Public Relations in Asia is also full of fascinating and relevant case histories from around Asia and the rest of the world.

Don't simply show your data tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: * Understand the importance of context and audience * Determine the appropriate type of graph for your situation * Recognize and eliminate the clutter clouding your information * Direct your audience's attention to the most important parts of your data * Think like a designer and utilize concepts of design in data visualization * Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data Storytelling with Data will give you the skills and power to tell it!

Many professionals have a great store of technical knowledge and an impressive professional vocabulary, but lack the essential interpersonal commnunications skills necessary for effective management. This book solves the problem technically trained managers face by providing a clear, practical set of principles and methods that will enable them to work effectively and successfully with subordinates, peers, and superiors. Author Dale Jackson, himself a technically trained chemist, draws upon his own experience and the experiences of other professionals who have been thrust into management situations to offer practical, workable techniques that will be useful to anyone attempting the often difficult transition from the world of a technical profession to that of people within organizations.

International Management and Intercultural Communication consists of cases of direct observation and personal involvement in a wide variety of communication challenges in international management settings, and discusses them in terms of management theories. The cases explore interactions across national cultures and regional boundaries, demonstrating both traditional and unusual approaches to problems that sooner or later are likely to challenge all managers who operate internationally. The book is presented in two volumes. Volume 1 contains case studies concerning different aspects of international management and intercultural communication in business, marketing and politics. Volume 2 deals with cases of international management in social and educational settings.

Core textbook for Introduction to Communication courses that covers major subfields of communication, provides a thorough section on public speaking, and focuses on communication skills for a variety of professional contexts Combination of accessible writing and activities with a focus on long-term career outcomes makes this ideal for introductory courses that seek to convince both majors and non-majors to take additional communication courses Noted for its extensive activities, accessible and practical bridging of theory and specific situations, and focus on the application of communication studies to a variety of careers --Each chapter is packed with features-from applied scenarios, key terms, and chapter summaries to skill-building activities, learning objectives, and discussion questions --eResources for instructors to include PowerPoint slides and an Instructor's Manual providing advice on how to use the book's activities in both in-person and online classes

Virtual Trainers the world over turn to Master Trainer Alex Mandossian to expose and get more marketing reach for their clear, compelling, and consistent marketing messages ... faster, better, and easier. By demystifying for millions the power within electronic broadcast media such as teleseminars, webinars, podcasts and most recently, Google Hangouts, his followers learn to earn millions on their own terms. Alex s lifetime goal is to become the world's 1st ""work-at-home"" billionaire by creating over one thousand other Internet marketing millionaires before his 77th birthday. Since 1993, Alex has generated almost $400 million in sales and profits for his marketing students, clients, and strategic alliance partners on five continents.

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book

"Fast, fun and immensely practical."
--JOE SULLIVAN, Founder, Flextronics

"Move over Neil Strauss and game theory. "Pitch Anything" reveals the next big thing in social dynamics: game for business."
--JOSH WHITFORD, Founder, Echelon Media

"What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. "Pitch Anything" makes sure you get the nod (or wink) you deserve."
--RALPH CRAM, Investor

""Pitch Anything" offers a new method that will differentiate you from the rest of the pack."
--JASON JONES, Senior Vice President, Jones Lang LaSalle

"If you want to pitch a product, raise money, or close a deal, read "Pitch Anything" and put its principles to work."
--STEVEN WALDMAN, Principal and Founder, Spectrum Capital

""Pitch Anything" opened my eyes to what I had been missing in my presentations and business interactions."
--LOUIE UCCIFERRI, President, Regent Capital Group

"I use Oren's unique strategies to sell deals, raise money, and handle tough situations."
--TAYLOR GARRETT, Vice President, White Cap

"A counter-intuitive method that works."
--JAY GOYAL, CEO, SumOpti

About the Book:

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, "Pitch Anything "will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.

"Pitch Anything" introduces the exclusive STRONG method of pitching, which can be put to use immediately:

Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision

One truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.

Apply the tactics and strategies outlined in "Pitch Anything" to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.