|
|
Books > Business & Economics > Business & management > Business communication & presentation
The advent of globalisation, and the rise of entrepreneurialism and
the virtual office, make the ability to communicate independently
and effectively increasingly valuable. Against a background of
technological innovation, this fourth edition of The Communication
Handbook sets out the principles underlying effective communication
today and then focuses on their application, enabling students in
all fields of study to develop and refine their reading, listening,
speaking and writing practices.
In the Foreword to The Dialogical Challenge of Leadership
Development, eminent scholar Ken Gergen shrewdly points to dialogue
as an optimal tool for organizational communication in the 21st
Century. Gergen's comment serves as a quintessential backdrop of
the book you are about to read. Dialogical practice is no longer a
distant option for organizational leaders to passively consider.
Instead, it has become an indispensable tool for leaders who
understand the critical significance of relational influence and
sustainability for navigating today's increasingly complex and
wicked organizational and societal challenges. Thanks to the
wide-ranging talent and varied perspectives of leading scholars and
seasoned practitioners from around the globe who graciously
contributed to this volume, The Dialogical Challenge of Leadership
Development offers compelling evidence that - whether they arise
from Brazilian favelas or the world's largest corporate boardrooms
- the challenges which leaders face on a daily basis can be
effectively addressed through dialogical practice.
Living on a Meme - How Anti-Corporate Activists Bend the Truth,
and You, to Get What They Want is about the NGOs and activist
groups that engage corporations adversarially and how they use meme
to further their anti-corporate agendas. What s meme?
Say the word as meeeeeem. The dictionary says that a meme is an
idea that spreads from one person to another. And thanks to today s
Internet, memes get started, spread, and believed in a flash,
whether they are true or not, making them formidable tools for
groups that damage company reputations.
Here in his fifth book, author Richard Telofski takes an
in-depth look at anti-corporate NGOs and activist groups that use
memes cleverly to compete with the image of the companies they
target. These groups unabashedly use unchallenged memes to bribe
people to their side of their anti-corporate argument. Bribe? Yes.
By leveraging a meme, these groups bribe people with something, a
way to feel better about themselves, often with scant or no support
of the meme. Through their meme-mangling, adversarial NGOs and
activists can impose undeserved damage on corporate reputations,
costing market share, revenue, and jobs, maybe one of them yours.
These organizations are truly competitors, not only to the
individual corporations that they target, but also to the economic
system in general.
Living on a Meme is compiled from a selection of articles
published on Richard s Web site, Telofski.com, between August 1,
2009 through August 3, 2010. But, many of these writings are more
essay than article. Within the essays in this book, you ll find
insights, theories, as well as specific facts and analysis on how
certain NGOs and activist groups operate online and offline to sap
companies of their vital reputation. By reading this book, you ll
discover how these irregular competitors make use of existing
cultural memes, true or not, and how they contribute to those
memes, strengthening them and contributing to the degradation of a
company s image.
Don t worry. This book isn t just a repackaging of blog
postings. You re going to get more than that. At the end of each
chapter you will find bonus Take-Aways. Those Take-Aways are
critical analyses of the essays in the chapter, pointing out for
you how what was just discussed relates to an NGO s or activist s
reliance of living on a meme or their hope that YOU are living on
THEIR meme for them. You ll also find in this book 23 exclusive
essays that appear only in this book.
So, start your journey now into the understanding of how
anti-corporate NGOs and activists bend the truth, and the beliefs
of people, to get what they want.
Communicating archaeological heritage at the institutional level
reflects on the current status of archeology, and a lack of
communication between archaeologists and the general public only
serves to widen the gap of understanding. As holders of this
specific scientific expertise, effective openness and communication
is essential to understanding how a durable future can be built
through comprehension of the past and the importance of heritage
sites and collections. Developing Effective Communication Skills in
Archaeology is an essential research publication that examines
archeology as a method for present researchers to interact and
communicate with the past, and as a methods for identifying the
overall trends in the needs of humanity as a whole. Presenting a
vast range of topics such as digital transformation, artificial
intelligence, and heritage awareness, this book is essential for
archaeologists, journalists, heritage managers, sociologists,
educators, anthropologists, museum curators, historians,
communication specialists, industry professionals, researchers,
academicians, and students.
Globalization has brought many risks to the financial market. A
much higher level of competition and certain laws and regulations
have driven executive leaders to rely on more transparency and
effective communication with different shareholders in order for
their companies to not only flourish but survive. The Handbook of
Research on Global Issues in Financial Communication and Investment
Decision Making seeks to define the significance of financial
communication and the necessary actions and strategies that
companies should take to remain competitive. Highlighting topics
such as investor relationships, audits, effective financial
reporting, corporate governance, risk management, international
business, and economic development, this book is ideally designed
for researchers, academicians, executives, consultants,
policymakers, and government officials seeking current research on
maintaining strong lines of communication throughout the fiscal
sector.
Agility in business has become one of the most important management
topics of recent times. The ability to create and respond to change
in order to succeed in an uncertain and turbulent business
environment is the essence of agile. But being agile starts with
the leader, who has to make the shift from traditional "command and
control" to "enabling people". This book is a practical workbook
for leaders on their journey to achieving agility. It moves the
conversation over agility into practice; exercising measures and
techniques that will encourage leaders to adapt with changing
times. To help and encourage leaders to make that personal shift,
it offers ideas and tools to master agility in their organizations.
Designed to be sensible and self-reflecting, the book also includes
an appendix of over 20 exercises that have been tried and tested
with executives all over the world in their successful pursuit of
agile.
Informal networks can be a major obstacle to the effectiveness of
managers. At the same time though, they can enable and facilitate
business activities and support the efficiency and effectiveness of
managerial actions. Since informal ties and networks can have a
bright and a dark side, it is important for international managers
to understand the way they work in the respective cultural context.
Informal networks are often perceived as pervasive in emerging
markets such as China or Russia, to be used to instrumentalize
social capital and develop a relational competitive advantage or to
simply circumvent formal rules. Contrary to this perception, they
often stand for sociability and social cohesion, antecedents of a
strong society. To date it remains unclear whether multinational
enterprises have processes in place to identify, control, and
manage informal ties and networks. Informal Networks in
International Business sheds light into the complex nature of
informal networks and the respective context in which they operate.
Leading experts provide insights into novel research themes and
extend conventional research paths on informal network phenomena in
the international business context. The contributions in this
edited volume help international business scholars, students, and
international managers in globally operating organizations alike to
develop knowledge about the dynamics, complexities and ambiguities
of informal networks and informal networking worldwide.
|
|