Offers a more academic approach to the practice of business networking than the current 'how-to' offering; Pedagogical features in each chapter include an international case study to exemplify the theory, keywords, a reading list, and a chapter summary and test questions; The blend of theory and practice makes this book appropriate for a broad range of courses, from marketing and entrepreneurship modules, to personal and professional development and employability courses.

Like throwing jelly at a wall, poor communication never sticks.

Too much information and not enough relevance is a problem that pervades almost all business communication. So what's the answer? More relevance and a lot less jelly.

"The Jelly Effect" teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would be endless.

"The Jelly Effect" will show you how to get the best out of any situation, whether you're speaking to an individual or a group, formally or informally, inside or outside your organisation. By the time you close the final page of this book, you will be armed with practical, proven techniques that will help you be more effective in all your business dealings.

"Andy Bounds taught me more about effective presenting than a lady who'd previously taught two US presidents."
-Drayton Bird, chairman of Drayton Bird Partnership and world leading authority on direct marketing

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories:

- CONFIDENCE BUILDING

- LEADERSHIP AND MANAGEMENT

- COMMUNICATION & PRESENTATION

- PERSONAL DEVELOPMENT

- INFLUENCE & PERSUASION

"There is no single set formula to giving a great talk. However, in this book you will find compelling insights and practical guidance to help you discover the way that's right for you." Chris Anderson, Head of TED.

Does the idea of public speaking leave you in a cold sweat?

The Speaker's Coach is the answer to all your worries. Whether you’ve got a talk, speech or presentation to do, this book will give you the confidence to do it with style.

With 66 short sections learning how to communicate will be easy. You can read the night before, the morning of, or just before your talk to help you prepare, perform and speak confidently in no time.

Written by a leading presentation expert whose own TEDx talk has been viewed over 23 million times, Graham Shaw knows the answers to all the essential questions that you might have so you can:

- Overcome your nerves, rehearse and polish your performance

- Plan engaging talks that boost your personal presence and impact

- Talk with authority, confidence and impact

- Handle awkward questions calmly and finish on a high

- Learn from experience to make future talks even better

Make public speaking look effortless with the help of The Speaker’s Coach.

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Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan Robert Cialdini Linda A. Hill Nancy Duarte This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris. How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives' attitudes and relationships toward their organizations and their impact on whistleblowing. Perhaps unsurprisingly, it reveals that wrongdoing in corporations and the privileges of power coexist. Top-ranking public relations executives, who are mostly white and male, are more likely to be aware of wrongdoing but no more likely to blow the whistle, fundamentally due to their positive relationship with their employers. Using the new lens of evolutionary theory, this study explains whistleblowing, retaliation, and relationships, and in the light of the connection between whistleblowing behavior and executives' attitudes, it proposes a new theory of the phenomenon of Golden Handcuffs. As public attitudes to corporations, corporate social responsibility (CSR), and transparency harden, these findings have serious implications for companies globally. Researchers, scholars, and advanced students in public relations, organizational communication, corporate communication, strategic communication, corporate reputation, and CSR will find this book full of revealing insights.

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.

We tend to assume that we may divide our activities into talk and action. In so doing we tend to suggest that talk is subordinate to action. Taking issue with these presumptions, Stories for Management Success: The Power of Talk in Organizations argues that talk is central to what managers do. Indeed it argues that, for managers, 'walking the walk' necessarily implies 'talking the talk such that storytelling is now central to managerial work'. Noting that managerial talk is increasingly located within an account of storytelling the book offers a critical review of the academic debates associated with telling tales at work and uses this critical reflection to shape and guide those who would realise the power of talk. Thus, the book concludes with six key questions designed to prompt both introspection and action on storytelling in an organized context. With reflections on the relevant management research, the author provides a scholar's digest to aid management thinking and practice. This book offers an examination of the processes of organizational storytelling and has been designed to allow practitioners of management to recognise and in so doing to unleash the power of talk in organizations.

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

Whether you are a newcomer or a seasoned professional, Presenting Magically will provide you with masterful tips and techniques to transform your presenting skills. Uncovering the secrets of the world's top presenters, and explaining the beliefs and attitudes of master presenters, this book will teach you to connect with your audience; structure your language; handle hecklers; use metaphor; own the stage; structure presentations to fit everyone's learning style; grab the audience's attention--and keep it.

The primary objective of this handbook is to create a comprehensive knowledge base on the broad and sometimes misunderstood topic of investor relations, the center of most corporate communications programs. The approach taken was to first develop a thorough understanding of Wall Street itself. Having been a Fortune 25 Investor Relations Director as well as a Sr. Equity Analyst and Equity Research Director, the perception of what is needed by the financial community is quite different than what many investor relations officers believe. Driving a "hyperactive" Investor Relations program is the ultimate aim of this text. The author believes that the insight provided herein will enable new IROs to best understand their new profession and enable existing practitioners to add additional elements to their marketing programs that will enhance shareholder understanding and value. The author's website can be viewed at www.tomlauria.com.

There are moments throughout our lives when our confidence and creativity can make all the difference. Discover how to transform your career and grow your network by finding success In The Moment. Every meeting, presentation and conversation is an opportunity to embrace your confidence and show your creative flair. With insights on collaboration, risk-taking and organization, this book arms you with a complete repertoire of powerful communication tricks and strategies. As both a communication expert and a renowned comedian, Neil Mullarkey is uniquely qualified to demonstrate how you can develop your creativity, communication and confidence in your professional life. With incisive case studies and witty observations, In the Moment is an engaging and illuminating guide to success.

This book offers a new understanding of innovation in the built environment. The ways meaning of innovation is constructed has important implications for policymakers, project managers, academics and students. Through a longitudinal research study into innovation in firms and projects, the book addresses some key themes, challenges and concerns that practitioners face when managing innovation in the built environment. It examines the key drivers for innovation in the construction, engineering and infrastructure firms and projects. In particular, the questions of how and why innovation becomes recognised and sustained over time are explored. Different theoretical perspectives are considered to explain different aspects of innovation. This includes sensemaking, organisational and individual identity, storytelling and narration. The book has practical implications for how organisational activities become labelled as 'innovation' and for what purpose. It shares some lived stories of innovation as mobilised by practising managers. The connectivity between the formal narratives of innovation at the policy level and the lived narratives of innovation articulated by practitioners is explored. Combining the theory with practice, this book presents an insightful view on the implications of innovation in the business world today.

Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customers monitor, report on, and-sometimes unwittingly-discipline workers through writing and posting online reviews. Based on case studies of the websites Yelp and Rate My Professors (RMP), Joshua Sperber analyzes how online reviewing, a popular contemporary hobby, tells us much about the collapse of the barriers separating work and leisure as well as our need for collective purpose and community wherever we can find it. This book explores the economic implications of online reviews, as reviews provide both valuable free content for websites and surveillance of, respectively, restaurant servers and college instructors.

Social entrepreneurship increasingly assumes a position of strength in the dynamic milieu of late-modern democratic societies. A plethora of companies have now arisen-everything from mighty social enterprises like Warby Parker and TOMS to tiny outfits like Clean Slate and Bright Endeavors-whose business-focused approach to social problems is not merely additive but integral to their missions. These companies respond not only to a felt proliferation of humanitarian and environmental predicaments, but also to enormous shifts in in public feelings and technological sensibilities. These predicaments and make social entrepreneurships urgently needed and remarkably complicated. But if social entrepreneurs deal with that complexity with a business-as-usual approach to making the world better-imitating, for example, corporate social responsibility initiatives by transnational companies-they will lose their vital distinctiveness and efficacy. Drawing on a transdisciplinary perspective, close rhetorical analysis, and qualitative interviews with social entrepreneurs, this book argues that one good way to keep social business disruptive is to rethink how organizations model their communication. Instead of assuming a conventional theory of communication, neatly organized around the relations of senders and receivers, social entrepreneurship should enact a performative model of communication in which messaging and action are affectively woven. This book offers suggestions for making this performative model sustainably disruptive in relation to questions that pester social entrepreneurs: how to tell the company story, how to raise awareness, how to address complex audiences, and how to solve problems.

This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five years at Charlie Corbett's consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with humanity, is the best way to win business, boost morale and advance careers. It provides carefully detailed wisdom on how to write well, speak publicly and stand out in your job, as well as how to craft compelling communications, make the best of social media and handle the press. The Art of Plain Speaking aims to improve the experience faced by many in the modern workplace, a world where senior management are entirely absent from the shop floor - replaced by indecipherable emails from HR - and where people speak in esoteric corporate riddles, believing that sounding clever is more productive than speaking clearly.

All in favor of improving meeting procedures, say Aye! Trying to keep your in-person and virtual meetings on track and running smoothly? You need Robert's Rules of Order! These rules for conducting meetings have stood the test of time as the gold standard for practical and effective procedure in group settings like corporate and nonprofit boards, councils, and more. And there's no better way to learn the latest version of the rules than with Robert's Rules For Dummies. This handy guide demystifies the Rules and offers readers a practical roadmap to applying efficient procedures to everything from conducting online and in-person meetings to voting by email. It also: Contains brand-new, updated content on the latest 12th Edition of Robert's Rules Offers sample meeting agendas, minutes, scripts, and other material to show you how the pros keep meeting records Walks you through the basic--and not so basic--ways to nominate and elect officers and directors in organizations Ideal for board members, convention delegates, business owners, nonprofit executives, and anyone else trying to maintain an orderly flow of business--online or in person--Robert's Rules For Dummies is a need-to-read resource that will make you wonder how you ever survived without it.

Hold anyone accountable. Master performance discussions. Get RESULTS.

Behind the problems that routinely plague our organizations and families, you'll find individuals who are either unwilling or unable to deal with broken promises. Colleagues break a rule, coworkers miss a deadline, friends fail to live up to commitments (or just plain behave badly), and nobody says a word. Nobody holds anyone accountable. With repeated infractions, individuals become increasingly upset until they finally do speak their minds, but they do so poorly--often creating whole new sets of problems.

Research proves that mishandled disappointments aren't just morale killers, they're institution killers--diminishing organizational performance by 20 to 50 percent and accounting for up to 90 percent of all divorces.

Drawing from 10,000 hours of observations, "Crucial Accountability" teaches you how to deal with common infractions such as:

"An employee speaks to you in an insulting tone that crosses the line between sarcasm and insubordination. Now what?"

"Your boss just demanded that you meet a deadline you know you can't meet--and he clearly doesn't want to hear complaints about it."

"Your son walks through the door sporting colorful new body art that raises your blood pressure by 40 points. Speak now or pay later."

"Family members fret over how to tell Granddad that he should no longer drive his car. This is going to get ugly."

"A nurse worries about what to say to an abusive physician. She quickly remembers "how things work around here" and decides not to say anything."

Everyone knows how to run for cover, or, if sufficiently provoked, step up to problems in a way that causes a real ruckus. "Crucial Accountability" teaches you how to deal with violated expectations in a way that solves the problem at hand without harming the relationship--and, in fact, even strengthens it.

Broken promises, missed deadlines, poor behavior--they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. "Crucial Accountability" offers the tools for improving relationships in the workplace and in life and for resolving all these problems--permanently.

PRAISE FOR "CRUCIAL ACCOUNTABILITY"

""Revolutionary ideas ... opportunities for breakthrough ..."" -- Stephen R. Covey, author of The 7 Habits of Highly Effective People

""Unleash the true potential of a relationship or organization and move it to the next level."" -- Ken Blanchard, coauthor of The One Minute Manager

""The most recommended and most effective resource in my library."" -- Stacey Allerton Firth, Vice President, Human Resources, Ford of Canada

""Brilliant strategies for those difficult discussions at home and in the workplace."" -- Soledad O'Brien, CNN news anchor and producer

""This book is the real deal.... Read it, underline it, learn from it. It's a gem."" -- Mike Murray, VP Human Resources and Administration (retired), Microsoft

In today's confrontational and connected world, communication is the key strategic act. This book uses drama theory-a radical extension of game theory-to show how best to communicate so as to manage the emotionally charged confrontations occurring in any worthwhile relationship. Alongside a toolset that provides a systematic framework for analysing conflicts, drama theory explains why people need to listen to, and rely on, their feelings to help shake themselves out of fixed, unproductive positions and to find new ways of solving tough problems. This guide provides a sufficient grounding in the approach to enable you to apply it immediately for your own benefit and for the benefit of those with whom you work. A host of inspirational examples are included based upon actual situations in social and personal relations, business and organisational relations, defence and political management. These will give you an entirely fresh way of seeing how power is exercised in everyday interpersonal exchanges and a greater critical awareness of such factors as subtext and plotholes in public narratives. Using this approach you will be able to overcome the dilemmas of credibility and disbelief to build compelling messages that underpin your strategic intent. Moving beyond the vague platitudes of concepts like emotional intelligence, drama theory will also help you to avoid the pathologies that bedevil the process of managing conflicts and find ways of achieving authentic resolutions.

You can master the mysterious art of networking.; Overcome all your networking fears and learn how effortlessly to build and leverage the powerful connections you need to enhance your reputation, raise your profile and win more business. Networking expert Rob Brown will coach you on all the essential skills that will help you meet new people, create new leads, open up opportunities and grow your business - confidently and effectively.