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Books > Business & Economics > Business & management > Business communication & presentation

Take Command (Paperback): Michael A Crom, Joe Hart Take Command (Paperback)
Michael A Crom, Joe Hart
R431 R392 Discovery Miles 3 920 Save R39 (9%) Ships in 9 - 17 working days

Take Command offers powerful tools and time-tested methods to help you take charge of your thoughts, relationships and future. A successful life starts with the self. How do we use the power of mindset to deal with stress and anxiety, gain perspective on negative emotions, and build resilience? Once we understand our inner lives, how do we create enriching, rewarding, and enduring relationships? How do we deal with difficult people and manage conflict? After mastering our thoughts and relationships, how do we live courageously and bring out the best in ourselves and other people? For more than one hundred years, the wisdom of Dale Carnegie has provided millions of people around the world with richer, more fulfilling relationships and a happier way of life. Now, Take Command combines decades of Dale Carnegie's award-winning training into a master text that tells you everything you need to know about the art of human relations. Based on expert research and interviews with more than a hundred high-performing leaders, this book gives you the strategies you need to unlock your full potential and create the life you want.

Brilliant Business Writing - How to inspire, engage and persuade through words (Paperback, 2nd edition): Neil Taylor Brilliant Business Writing - How to inspire, engage and persuade through words (Paperback, 2nd edition)
Neil Taylor 1
R379 R302 Discovery Miles 3 020 Save R77 (20%) Ships in 9 - 17 working days

Brilliant Business Writingis about how you get your writing everything from e-mails to board reports - to work harder. How do you structure your writing so it's absolutely clear what you're saying? How do you make your writing so compelling that your reader will stick with it? And how do you make it vivid enough that they remember it? Brilliant Business Writinghas three big themes. It reveals how to: * structure your writing so that you get your point across effectively * make your language clear and straightforward * inject a little magic to make your message more memorable, and make you worth listening to. Throughout the book you'll find real examples and practical tips to bring even the dullest business writing to life.

TED Talks - The official TED guide to public speaking (Paperback): Chris Anderson TED Talks - The official TED guide to public speaking (Paperback)
Chris Anderson 1
R314 R285 Discovery Miles 2 850 Save R29 (9%) Ships in 9 - 17 working days

In Ted Talks Chris Anderson, head of TED, reveals the inside secrets of how to give a first-class presentation. Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world's stage. 'Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book' Elizabeth Gilbert.

Anderson shares his five key techniques to presentation success: Connection, Narration, Explanation, Persuasion and Revelation (plus the three to avoid). He also answers the most frequently asked questions about giving a talk, from 'What should I wear?' to 'How do I handle my nerves?'.

Ted Talks is also full of presentation tips from such TED notable speakers as Sir Ken Robinson, Bill Gates, Mary Roach, Amy Cuddy, Elizabeth Gilbert, Dan Gilbert, Amanda Palmer, Matt Ridley and many more. This is a lively, fun read with great practical application from the man who knows what goes into a truly memorable speech. In Ted Talks Anderson pulls back the TED curtain for anyone who wants to learn how to prepare an exceptional presentation.

Motivating Language Theory - Effective Leader Talk in the Workplace (Hardcover, 1st ed. 2018): Jacqueline Mayfield, Milton... Motivating Language Theory - Effective Leader Talk in the Workplace (Hardcover, 1st ed. 2018)
Jacqueline Mayfield, Milton Mayfield
R2,098 Discovery Miles 20 980 Ships in 10 - 15 working days

This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how leader-to-follower speech improves employee and organizational well-being and drives positive workplace outcomes (such as employee performance, retention, and job satisfaction) in a wide array of settings. It presents an integrated model based on empirical findings and theoretical developments from the past three decades to explore the three dimensions of motivating language: direction giving language, empathetic language, and meaning-making language. It will be a comprehensive source for its empirical relationships, generalizability, theoretical basis, and future directions for research and practice.

Innovative Presentations For Dummies (Paperback): R. Anthony Innovative Presentations For Dummies (Paperback)
R. Anthony
R578 R497 Discovery Miles 4 970 Save R81 (14%) Ships in 10 - 15 working days

Be the speaker they follow with breakthrough innovative presentations Innovative Presentations For Dummies is a practical guide to engaging your audience with superior, creative, and ultra-compelling presentations. Using clear language and a concise style, this book goes way beyond PowerPoint to enable you to reimagine, reinvent, and remake your presentations. Learn how to stimulate, capture, and hold your audience in the palm of your hand with sound, sight, and touch, and get up to speed on the latest presentation design methods that make you a speaker who gets audiences committed and acting upon your requests. This resource delves into desktop publishing skills, online presentations, analyzing your audience, and delivers fresh, new tips, tricks, and techniques that help you present with confidence and raw power. Focused and innovative presentations are an essential part of doing business, and most importantly, getting business. Competition, technology, and the ever-tightening economy have made out-presenting your competitors more important than ever. Globally, an estimated 350 PowerPoint presentations are given every second. When it's your turn, you need to go high above and far beyond to stand out from the pack, and Innovative Presentations For Dummies provides a winning game plan. The book includes extensive advice on the visual aspect of presentations and, more importantly, it teaches you how to analyze your audience and speak directly to them. A personalized approach combined with stunning visuals and full sensory engagement makes for a winning presentation. * Learn how to be an innovative, not just "effective" presenter in any situation * Understand how to read and cater to specific audiences * Create captivating visual materials using technology and props * Creative customize presentations to best communicate with audiences More and more employees are being called upon to make presentations, with or without prior training. With step-by-step instruction, vivid examples and ideas and a 360-degree approach to presentations, Innovative Presentations For Dummies will help to drastically improve your presentation outcomes as never before.

Ghostwriting and the Ethics of Authenticity (Hardcover, 1st ed. 2017): John C. Knapp, Azalea M. Hulbert Ghostwriting and the Ethics of Authenticity (Hardcover, 1st ed. 2017)
John C. Knapp, Azalea M. Hulbert
R3,661 Discovery Miles 36 610 Ships in 18 - 22 working days

This book presents an ethical framework which evaluates the legitimacy of the practice of ghostwriting. It explores the connection between personal authenticity and the use of ghostwriters in corporate, political, legal, higher education, and scientific contexts. It then examines the history of ghostwriting as a professional practice and introduces a model for ethical analysis. In this book, the authors shrewdly address crucial ethical questions such as: When is it acceptable for a leader to claim the words of a ghostwriter as their own? When may this be inappropriate or even dangerously misleading? What are the consequences when public awareness of this practice leads to cynicism about the authenticity of leaders and their communications? And when, if ever, is the use of a ghostwriter ethical? This book will be welcomed by scholars and practitioners alike as an original and timely contribution to the literature of business, politics, and communications.

Digital Body Language - How To Build Trust & Connection, No Matter The Distance (Paperback): Erica Dhawan Digital Body Language - How To Build Trust & Connection, No Matter The Distance (Paperback)
Erica Dhawan
R440 R393 Discovery Miles 3 930 Save R47 (11%) Ships in 7 - 12 working days

Email replies that show up a week later. Video chats full of ‘oops sorry no you go’ and ‘can you hear me?!’ Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other?

Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible – or are they? In Digital Body Language, Erica Dhawan, a go-to thought leader on collaboration and a passionate communication junkie, combines cutting edge research with engaging storytelling to decode the new signals and cues that have replaced traditional body language across genders, generations, and culture. In real life, we lean in, uncross our arms, smile, nod and make eye contact to show we listen and care. Online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails.

Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever changing world.

Transform or Die (Hardcover): David S. Baskin Transform or Die (Hardcover)
David S. Baskin
R833 Discovery Miles 8 330 Ships in 18 - 22 working days
Body Language in Business - Decoding the Signals (Hardcover): A. Furnham, E. Petrova Body Language in Business - Decoding the Signals (Hardcover)
A. Furnham, E. Petrova
R1,417 Discovery Miles 14 170 Ships in 18 - 22 working days

This innovative new work clarifies the misconceptions around body language while providing a scientific approach to understanding non-verbal communication at work. The authors explain why it is so important to understand body language in business, combining hard research evidence with unambiguous tips and practical applications.

Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior, Second Edition... Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior, Second Edition (Hardcover, 2nd edition)
Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, David Maxfield
R683 Discovery Miles 6 830 Ships in 10 - 15 working days

Hold anyone accountable. Master performance discussions. Get RESULTS.

Behind the problems that routinely plague our organizations and families, you'll find individuals who are either unwilling or unable to deal with broken promises. Colleagues break a rule, coworkers miss a deadline, friends fail to live up to commitments (or just plain behave badly), and nobody says a word. Nobody holds anyone accountable. With repeated infractions, individuals become increasingly upset until they finally do speak their minds, but they do so poorly--often creating whole new sets of problems.

Research proves that mishandled disappointments aren't just morale killers, they're institution killers--diminishing organizational performance by 20 to 50 percent and accounting for up to 90 percent of all divorces.

Drawing from 10,000 hours of observations, "Crucial Accountability" teaches you how to deal with common infractions such as:

"An employee speaks to you in an insulting tone that crosses the line between sarcasm and insubordination. Now what?"

"Your boss just demanded that you meet a deadline you know you can't meet--and he clearly doesn't want to hear complaints about it."

"Your son walks through the door sporting colorful new body art that raises your blood pressure by 40 points. Speak now or pay later."

"Family members fret over how to tell Granddad that he should no longer drive his car. This is going to get ugly."

"A nurse worries about what to say to an abusive physician. She quickly remembers "how things work around here" and decides not to say anything."

Everyone knows how to run for cover, or, if sufficiently provoked, step up to problems in a way that causes a real ruckus. "Crucial Accountability" teaches you how to deal with violated expectations in a way that solves the problem at hand without harming the relationship--and, in fact, even strengthens it.

Broken promises, missed deadlines, poor behavior--they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. "Crucial Accountability" offers the tools for improving relationships in the workplace and in life and for resolving all these problems--permanently.

PRAISE FOR "CRUCIAL ACCOUNTABILITY"

""Revolutionary ideas ... opportunities for breakthrough ..."" -- Stephen R. Covey, author of The 7 Habits of Highly Effective People

""Unleash the true potential of a relationship or organization and move it to the next level."" -- Ken Blanchard, coauthor of The One Minute Manager

""The most recommended and most effective resource in my library."" -- Stacey Allerton Firth, Vice President, Human Resources, Ford of Canada

""Brilliant strategies for those difficult discussions at home and in the workplace."" -- Soledad O'Brien, CNN news anchor and producer

""This book is the real deal.... Read it, underline it, learn from it. It's a gem."" -- Mike Murray, VP Human Resources and Administration (retired), Microsoft

Power Cues - The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact (Hardcover): Nick... Power Cues - The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact (Hardcover)
Nick Morgan
R580 Discovery Miles 5 800 Ships in 10 - 15 working days

Take control of your communications--before someone else does
What if someone told you that your behavior was controlled by a powerful, invisible force? Most of us would be skeptical of such a claim--but it's largely true. Our brains are constantly transmitting and receiving signals of which we are unaware. Studies show that these constant inputs drive the great majority of our decisions about what to do next--and we become conscious of the decisions only after we start acting on them. Many may find that disturbing. But the implications for leadership are profound.
In this provocative yet practical book, renowned speaking coach and communication expert Nick Morgan highlights recent research that shows how humans are programmed to respond to the nonverbal cues of others--subtle gestures, sounds, and signals--that elicit emotion. He then provides a clear, useful framework of seven "power cues" that will be essential for any leader in business, the public sector, or almost any context. You'll learn crucial skills, from measuring nonverbal signs of confidence, to the art and practice of gestures and vocal tones, to figuring out what your gut is really telling you.
This concise and engaging guide will help leaders and aspiring leaders of all stripes to connect powerfully, communicate more effectively, and command influence.

Growing Yourself As A Leader - Technical Leadership Capabilities (Paperback): Brian Sutton, Robina Chatham Growing Yourself As A Leader - Technical Leadership Capabilities (Paperback)
Brian Sutton, Robina Chatham
R384 Discovery Miles 3 840 Ships in 18 - 22 working days

The development of technical leadership capabilities is often overlooked as a training requirement in organisations but these are key to business success. In this book, management experts Brian Sutton and Robina Chatham describe six management techniques to help you develop your leadership capabilities and grow as a leader. With real life examples, tips and mini exercises, you'll also boost your soft skills as you progress your personal and professional development.

Competency-Based Resumes - How to Bring Your Resume to the Top of the Pile (Paperback): Robin Kessler, Linda A Strasburg Competency-Based Resumes - How to Bring Your Resume to the Top of the Pile (Paperback)
Robin Kessler, Linda A Strasburg
R406 R384 Discovery Miles 3 840 Save R22 (5%) Ships in 18 - 22 working days

Do you want the key to the best jobs with the best employers? It's time to play offense instead of defense. Competency-Based Resumes shows today's job candidates a new, more targeted way to write resumes to get them back on the same playing field with the best employers and improve their odds of winning the job they want.


The system an employer uses when filling jobs has changed significantly in the past few years, and it is still evolving. Rather than simply looking at an applicant's past jobs, companies are instead looking at candidate's experiences in certain key areas-including measurable work habits and the personal skills, known as competencies, used to achieve objectives at work.


Competency-Based Resumes offers you a new and effective way to create resumes that emphasizes the knowledge, skills, and abilities that you have and employers need. Many sophisticated U.S. and international organizations are using competency-based systems to recruit, interview, select, and promote. Corporations such as American Express, Coca-Cola, Sears, and MetLife are all looking for specific competencies.

The Speaker's Coach - 60 Secrets to make Your Talk, Speech or Presentation Amazing (Paperback): Graham Shaw The Speaker's Coach - 60 Secrets to make Your Talk, Speech or Presentation Amazing (Paperback)
Graham Shaw 1
R428 R338 Discovery Miles 3 380 Save R90 (21%) Ships in 9 - 17 working days

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories:

- CONFIDENCE BUILDING

- LEADERSHIP AND MANAGEMENT

- COMMUNICATION & PRESENTATION

- PERSONAL DEVELOPMENT

- INFLUENCE & PERSUASION

"There is no single set formula to giving a great talk. However, in this book you will find compelling insights and practical guidance to help you discover the way that's right for you." Chris Anderson, Head of TED.

Does the idea of public speaking leave you in a cold sweat?

The Speaker's Coach is the answer to all your worries. Whether you’ve got a talk, speech or presentation to do, this book will give you the confidence to do it with style.

With 66 short sections learning how to communicate will be easy. You can read the night before, the morning of, or just before your talk to help you prepare, perform and speak confidently in no time.

Written by a leading presentation expert whose own TEDx talk has been viewed over 23 million times, Graham Shaw knows the answers to all the essential questions that you might have so you can:

- Overcome your nerves, rehearse and polish your performance

- Plan engaging talks that boost your personal presence and impact

- Talk with authority, confidence and impact

- Handle awkward questions calmly and finish on a high

- Learn from experience to make future talks even better

Make public speaking look effortless with the help of The Speaker’s Coach.

Happy Reading, please do share your thoughts with us

CQ - Developing Cultural Intelligence At Work (Hardcover): P. Christopher Earley, Soon Ang, Joo-Seng Tan CQ - Developing Cultural Intelligence At Work (Hardcover)
P. Christopher Earley, Soon Ang, Joo-Seng Tan
R853 R741 Discovery Miles 7 410 Save R112 (13%) Ships in 18 - 22 working days

"This book is an immensely useful guide to the use of cultural intelligence at work. Cultural intelligence is the individual's capacity for successful work and social adaptation to new cultural settings, and indeed to any unfamiliar social environment. Part I details the various components of cultural intelligence. Part II provides realistic, practical, culture-sensitive stories from intercultural work settings. It describes how leading multicultural organizations deal with cultural diversity, how to create high performing international teams, how to improve job assignments to other cultures, how to deal with a diverse work force, and how to lead people in international organizations."--Harry C. Triandis, University of Illinois, at Urbana-Champaign
"One of tomorrow's certainties is that more and more people will need to understand the effects of culture on behavior and the impact of cultural differences. In CQ, the authors give us important frameworks and insights for developing an understanding of cultures other than our own. Throughout the book, interesting, intriguing, and stimulating examples are presented that focus on cultural differences in workplace interactions and the necessity for dealing with them effectively from the points of view of all stakeholders involved."--Richard Brislin, University of Hawaii

Delivering Benefit - Technical leadership capabilities (Paperback): Brian Sutton, Robina Chatham Delivering Benefit - Technical leadership capabilities (Paperback)
Brian Sutton, Robina Chatham
R381 Discovery Miles 3 810 Ships in 18 - 22 working days

The development of technical leadership capabilities is often overlooked as a training requirement in organisations but these are key to business success. In this book, management experts Brian Sutton and Robina Chatham describe six management techniques to help you develop your leadership capabilities and deliver benefit to your customers, team and organisation. With real life examples, tips and mini exercises, you'll also boost your soft skills as you improve your professional value.

Story Based Selling - Create, Connect, and Close (Hardcover): Jeff Bloomfield Story Based Selling - Create, Connect, and Close (Hardcover)
Jeff Bloomfield
R612 Discovery Miles 6 120 Ships in 18 - 22 working days
Trusted - The human approach to building outstanding client relationships in a digitised world (Paperback): Lyn Bromley, Donna... Trusted - The human approach to building outstanding client relationships in a digitised world (Paperback)
Lyn Bromley, Donna Whitbrook
R461 R421 Discovery Miles 4 210 Save R40 (9%) Ships in 10 - 15 working days

Shortlisted for the Judges' Choice Award, The Business Book Awards 2017 In a world of increasingly digitised interactions it's more essential than ever for businesses to connect with their customers and staff on a human level. Trusted gives clear strategies to build and maintain deep professional relationships, authentically. The revolutionary T-spot model explores the five essential areas that must be aligned to create professional trust - mindset, communication, interaction, behaviour and professional image - and reveals where the 'credibility thief' is damaging that trust and, ultimately, your profits. Beautifully designed with concepts illustrated visually throughout, Trusted is full of inspirational ideas, top tips and insights drawn from the authors' work with world-class organisations. It shows leaders how to focus on the skills that impact on the client experience and the company's ability to deliver outstanding service, resulting in improved profits, employee retention, company growth and competitive advantage.

Digital Etiquette For Dummies (Paperback): E Butow Digital Etiquette For Dummies (Paperback)
E Butow
R451 Discovery Miles 4 510 Ships in 10 - 15 working days

Mind your online P's and Q's with this expert digital manners guide Conducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette For Dummies, a team of online communication experts share their combined insights into improving your presence on social media, writing emails that exude positivity and clarity, behaving correctly in virtual meetings, and much more. You'll become a paragon of politeness as you learn to apply the timeless rules of etiquette to the unique environment of the web, social media, email, Zoom, and smartphones. In this book, you'll also: Learn near-universal etiquette rules for email, social media, cellphones, and more Discover ways to make sure that your polite attitude isn't being lost in the text-only context of a business email Avoid common social media pitfalls and digital faux pas that can trip up even the most careful communicators A great handbook for anyone who uses digital communication in business or in their personal life (so, pretty much everyone), Digital Etiquette For Dummies also belongs on the reading lists of those trying to improve their online interactions on social media.

Perfect Communication - How to Improve your Communication Skills (Paperback): Jeffrey Trotter Perfect Communication - How to Improve your Communication Skills (Paperback)
Jeffrey Trotter
R828 Discovery Miles 8 280 Ships in 18 - 22 working days
Business Welsh: A User's Manual - A User's Manual (Paperback): Robert Dery Business Welsh: A User's Manual - A User's Manual (Paperback)
Robert Dery
R1,195 Discovery Miles 11 950 Ships in 10 - 15 working days

Business Welsh is a reference volume for native speakers and second language learners who wish to use Welsh in a business or professional environment.
This book comprises a wide range of sample situations in English and Welsh which can be adapted to meet the specific requirements of the user.
Business Welsh is:
* fully bilingual
* covers 45 business situations
* comprises letters, faxes, adverts and other essential business documents
From letters of complaint to job applications, Business Welsh is the essential handbook for using Welsh in a professional environment.

Together with Technology - Writing Review, Enculturation, and Technological Mediation (Paperback): Jason Swarts Together with Technology - Writing Review, Enculturation, and Technological Mediation (Paperback)
Jason Swarts
R1,512 Discovery Miles 15 120 Ships in 10 - 15 working days

This book examines the complex roles that texts serve as parts of an organizational cognitive infrastructure. Texts make knowledge and experience tangible and durable. They help shape interactions between people. As professions have become more writing-centered in recent decades, many organizations have instituted writing review practices to help newcomers produce better writing and thus become more effective organizational citizens.Dr. Swarts examines those writing review practices and questions whether available supportive technologies adequately prepare professional writers and professionals who write to appreciate the complex functions their texts serve. He reports on a study of the impact of two technologies (paper text and textual replay) on writing review. Unlike paper, which presents texts in a static form, textual replay presents texts as the products of writing practices. Textual replay records onscreen writing activity and creates a video that writers and reviewers use to supplement their discussion of revisions.

Shaping the Future of Business Education - Relevance, Rigor, and Life Preparation (Hardcover, New): G Hardy, D Everett Shaping the Future of Business Education - Relevance, Rigor, and Life Preparation (Hardcover, New)
G Hardy, D Everett
R3,328 Discovery Miles 33 280 Ships in 10 - 15 working days

Business today is changing more rapidly than at any time in history. From product ideas to supply chains, from marketing to sales, new technologies, techniques, and globalization have created incredible, disruptive transformations in every aspect of commerce. This will not change - change will be the only constant. Shaping the Future of Business Education answers the question of how to prepare tomorrow's leaders with a distinctive formula as wide as it is deep. Two dozen distinguished professors and leaders in business education argue that only a broad, rigorous and relevant education will work - a fusion of business knowledge with arts and sciences, technology, and ethical training that emphasizes integrated thinking, broad perspectives, and cultural awareness along with specific expertise. These educators demonstrate practical methods of including arts and sciences in the teaching of business knowledge, while also integrating the best of business into the arts and sciences. The result? Business leaders who can communicate, operate well in ambiguous and fluid situations, as well as liberal-arts students who have the business knowledge they need to work well in organizations.

The Language of Work - Technical Communication at Lukens Steel, 1810 to 1925 (Paperback): Carol Siri Johnson, Charles Sides The Language of Work - Technical Communication at Lukens Steel, 1810 to 1925 (Paperback)
Carol Siri Johnson, Charles Sides
R1,654 Discovery Miles 16 540 Ships in 10 - 15 working days

Lukens Steel was an extraordinary business that spanned two centuries of American history. The firm rolled the first boiler plate in 1818 and operated the largest rolling mills in America in 1890, 1903, and 1918, Later it worked on the Manhattan Project and built the steel beams for the base of the World Trade Center. The company stayed in the family for 188 years, and they kept the majority of their business papers."The Language of Work" traces the evolution of written forms of communication at Lukens Steel from 1810 to 1925. As standards for iron and steel emerged and industrial processes became more complex, foremen, mechanics, and managers began to use drawing and writing to solve problems, transfer ideas, and develop new technology. This shift in communication methods - from 'prediscursive' (oral) communication to 'chirographic' (written) communication - occurred as technology became more complex and knowledge had to span space and time.This richly illustrated volume begins with a theoretical overview linking technical communication to literature and describing the historical context. The analysis is separated into four time periods: 1810 to 1870, when little writing was used; 1870-1900, when Lukens Steel began to use record keeping to track product from furnace, through production, to the shipping dock; 1900-1915, when written and drawn communication spread throughout the plant and literacy became more common on the factory floor; and 1915-1925, when stenographer typists took over the majority of the written work. Over time, writing - and literacy - became an essential part of the industrial process.

From Chinese Brand Culture to Global Brands - Insights from aesthetics, fashion and history (Hardcover): W. Zhiyan, J.... From Chinese Brand Culture to Global Brands - Insights from aesthetics, fashion and history (Hardcover)
W. Zhiyan, J. Borgerson, J. Schroeder
R1,819 Discovery Miles 18 190 Ships in 10 - 15 working days

An insightful exploration of the global growth of Chinese brands that presents a unique Chinese perspective on history and culture in branding.
China's growing economic power is an established fact, but why have Chinese brands so far been unable to translate success at home to international recognition? Including case studies such as: the 2008 Beijing Olympics opening ceremony, arguably the most expensive branding effort in recent memory; and Shanghai Tang, a global fashion brand with aesthetic roots in Chinese historical culture, "From Chinese Brand Culture to Global Brands" is an expert and insightful look at Chinese brand culture and its capacity to serve as a complement to existing models of brand globalization. Rather than explore Western branding in Chinese contexts, this book shows how some successful Chinese brands that are reaching a global audience build upon significant aspects of Chinese culture and history. "From Chinese Brand Culture to Global Brands" examines how Chinese brands are perceived both internationally and in China, and argues that branding strategy that draws upon a more self-consciously Chinese aesthetic would leave Chinese brand culture poised for global success.

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