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Books > Business & Economics > Business & management > Business communication & presentation
New York Times Bestseller "Catnip for all the TED fans out there." --Publishers Weekly "The most insightful book ever written on public speaking . . . a must-read." --Adam Grant, Wharton professor and New York Times best-selling author of Give and Take and Originals Since taking over TED in 2001, Chris Anderson has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview; it can be more powerful than anything in written form. This "invaluable guide" (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker. Chris Anderson has worked with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Salman Khan, Monica Lewinsky and more -- everything from how to craft your talk's content to how you can be most effective on stage. This is a must-read for anyone who is ready to create impact with their ideas.
How can the practice of improvisation become the lens through which we view the world? The Applied Improvisation Mindset takes readers deep into the maturing field of Applied Improvisation (AI), with stories of 18 practitioners from five countries who embrace an improvisation mindset to create a more collaborative, equitable, sustainable, and joyous world. Myriad organizations have discovered how the mindset and skills applied by great improvisers onstage can reveal emergent, generative ways of interacting with others offstage. With case studies on developing presentation skills, reducing anxiety in teens, or preparing climate risk managers across the globe for the challenges ahead, this second volume serves as a valuable resource for both experienced and new AI facilitators. It is a primer for higher education and K-12 faculty combatting traditional teaching limitations and a practical "how to" for theatre practitioners, artists, educators, or anyone seeking to transform their organizations and communities.
Provides step-by-step advice to prepare effectively and nail that presentation. This quick and easy guide provides a practical toolkit for developing a winning presentation and improving your confidence. Complete with case studies and expert input to help you avoid disaster, Develop Your Presentation Skills includes content to help you to deliver a presentation 'stripped bare' and to use new media to engage with your audience. This fully updated 5th edition now features even more practical exercises, useful templates and top tips to help you find your voice and use it with style; to inform, to persuade, to impress. From unpicking the original brief and understanding just what the audience wants, to facing your performance demons and constructing compelling content, you will keep your audience rapt with attention. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign. Whether you're an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:* Self-branding* Media relations* Social Media* Networking* Speaking engagements* Cause-related marketing* Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
"Captivating a business audience doesn't come naturally to most business speakers. But they can learn to do it and have fun -- with minimum stress and plenty of charisma. This handy little book shares the author's highly successful ""sizzle-steak"" method. It features 101 audience-tested anecdotes, experiences, quotes, and insights designed to help every speaker ""turn up the creative heat."" Readers will learn how they can: - customize their message to the audience - generate ideas fast - organize material for maximum retention - control nervousness - add sizzle every six minutes - look, feel, and act like a million dollars - energize their voices - create exciting visual aids - ""bulletproof"" their presentations"
First impressions are often lasting impressions. How customers are treated on the phone can quickly turn them into either an ex-customer or a customer for life. This thorough, quick-reading guide shows anyone who uses the phone -- from salesperson to manager to secretary -- how to treat it as a service tool that directly impacts on company profits. Readers will be able to double their effectiveness when they learn how to: * handle irate customers * end those ""endless"" calls * take meaningful messages * handle conference calls and transfer calls * screen calls and ask focused questions * use the phone during emergencies * improve their voice effectiveness With worksheets, checklists, and fill-in forms, this desktop primer will inspire fabulous phone service.
Harness the hidden power of kindness. Kindness isn't merely about getting along with people and being nice. It's a game changer in business, the door-opener to opportunity, and the key to authenticity and confidence. It's a superpower that can be honed through an intentional lifestyle of kindness and is especially important in these divisive times. Can something as simple as kindness really be the answer? Through years of developing her own kindness practices and studying those of others, Good Morning America correspondent and anchor Adrienne Bankert has experienced firsthand the unbeatable power of kindness and witnessed its transformative impact on others. Adjusting our perspective from being closed off and self-centered to a mindset of kindness ripples into a staggering amount of personal fulfillment and growth. No matter our age or ethnicity, where we come from, or how much money we make, every one of us can be kind. Every one of us can be a change agent. Your Hidden Superpower will help you: See simple acts of kindness from a new and empowering perspective; Learn how to make kindness a habit and experience more peace, inspiration, and impact; Engage kindness at work and enjoy remarkable opportunities-plus, know how to get from "here" to "there" quickly; and Activate kindness as a force to reconnect you to your authentic self, replenish your passion and creativity, and find your voice.
"Some people just can't take criticism. And some people just can't give it--not in a positive, motivating, mutually beneficial manner, anyway. That's too bad, because criticism is essential to many aspects of business, such as performance appraisals, quality control, and team functioning, to name a few. This empowering book helps readers take the sting out of criticism--and transform it from a destructive, demoralizing disaster into an energizing, educating experience that builds relationships and increases individual and organizational success. Using real-life scenarios and the author's 21 tips to positive criticism, readers will learn to: * Think of criticism as a positive thing * Become strategic criticizers and develop their skill in using the power of positive criticism * Stay cool, calm, and collected when giving or getting criticism * Criticize their boss--without getting fired, and more."
Having been named one of the top thinkers on leadership in the world, author Terry Bacon uses his years of experience as the former CEO of a global consulting firm to share insights about power and leadership with up-and-coming influencers. In Elements of Power, he teaches readers how things like their own knowledge, expressiveness, history, character, network, and reputation can open the complex combination lock to true leadership and irresistible influence. Whether you're interested in taking on a more substantial role in your professional or personal life, these tools already at your disposal are the key to achieving success. Applying the latest research on the nature of power all over the world, this invaluable guide shows readers how power works in organizations, how people use and lose power, the relationship between power and leadership, what makes famous people powerful, and how to lead and influence others more effectively. Complete with examinations of key business figures and world leaders and a handy self-assessment tool, Elements of Power offers an accessible and unprecedented pipeline to the many sources and types of internal and external power and provides insights on how to leverage each and how to exert the most important power of all: the power of will.
"Anyone who wants to succeed in the workplace needs to present ideas clearly, persuasively . . . and in writing. But until now, business-writing books have emphasized rules and mechanics, which often stifle the writing process. Write Up the Corporate Ladder introduces a new, simplified approach to writing based on the way professional writers write, emphasizing the importance of ""writer's intuition"" and ""message over mechanics"" to enable readers to write both faster and smarter on the job. This helpful book spells out the difference between good, bad, and mediocre writing, provides step-by-step instructions for bringing out your own best ideas, and features personal interviews with Fortune 500 executives and best-selling business authors like Ken Blanchard, Michael Lewis, Suze Orman, and others. Valuable tools include: * Tips on how to break the rules that undermine effective business writing * A special chapter on writing content-rich one-page memos and concise e-mails * A custom Action Plan for determining skill level and tracking improvement * A comprehensive list of online writing resources"
Writing for All helps students build confidence through the use of a five-step writing process of prewriting, drafting, revising, editing, and presenting their final work. This developmental text covers only what is needed for guided lessons and activities. The short chapters feature targeted writing exercises that can be completed in class. The text begins by introducing the concepts of audience, purpose, and voice and discussing process writing. In the second unit, students learn about developing, organizing, and revising essays. Unit three addresses editing with focus on work at the sentence level and errors in mechanics, as well as word usage. The final unit prepares students to present essays through timed, research, and portfolio writing. Each chapter features learning objectives, checklists to support self-correction, and review activities. The second edition features new and revised content throughout, including a fresh approach to the second unit with content arranged by writing purpose. Writing for All teaches students the specific skills they need to write successfully and provides them with opportunities to implement these skills through approachable assignments. The book is ideal for developmental and pre-college level writing classes.
"The power not just to persuade, but to inspire. "Anyone interested in influencing fellow human beings can benefit from this book's wise and practical advice. It's a keeper " --William Ury, Harvard Law School, Coauthor of the best-selling "Getting to Yes" The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. "Generating Buy-In: Mastering the Language of Leadership" will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: * Crafting a strategic story that projects a positive future to your audience * Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners * Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election. ""This book unlocks secrets top leaders have applied through the ages. Instinctively you know that Mark Walton has hit the bulls-eye, because it feels right in your heart and your gut. Wonderfully simple and effective "" -- Ron Kirkpatrick, National Manager, Toyota Motor Sales, USA Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling "Getting to Yes," "Generating Buy-In" is an indispensable resource for leading and succeeding in today's fiercely competitive world "
The rules that can make or break your career.
According to the Project Management Institute, over 80 percent of a project manager's job is communication--yet most project management books hardly discuss it. Certified project management professional G. Campbell explains how to ensure every component of a project is understood by the people responsible for execution to drive your project to completion and success. Communications Skills for Project Managers does this by focusing on communication skills such as how to: keep those on the project team--as well as upper management--involved and informed; establish a plan for communication; effectively present to stakeholders; compete with other initiatives within the organization; convey reasons for change; and more. Even a project that is brought in on time and on budget can be considered a failure if those outside the project team weren't kept informed about progress and goals. This important guide provides practical advice and strategies for overcoming shifting organizational priorities, constantly evolving expectations, and leadership turnover through the power of clear communication to consistently produce results.
"Some people seem to be able to talk anybody into anything Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says ""No "" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day."
Avoid costly mistakes and create more profit by writing a strategic book. A strategic book acts like a brochure or business card on steroids. So don't waste time selling your book, let your book sell you The Seven Secrets of Successful Authors is the first step towards planning, publishing, and productising your strategic book correctly, so that it becomes a laser-focussed marketing tool that gives you more clarity, credibility, and collateral. The book describes a simple foolproof system for writing a book, with every step already planned and mapped out in detail for you to follow? The Seven Secrets of Successful Authors exposes a simple process to get your knowledge, skills and expertise out of your head and into print sooner than you ever imagined possible. The author has worked with many business-owners, entrepreneurs and specialists who aspired to become successful authors in their fields of expertise. They're people who wanted to increase their credibility FAST and stand head and shoulders above their competitors. Successful authors use a simple ABC framework to write a Strategic Book: Achieve Strategic Clarity. Planning a clear strategic direction gives focus. Boost Personal Credibility. Publishing a Strategic Book enhances your personal reputation. Create Profitable Collateral. Productising creates profit from your existing skills and knowledge by creating collateral that attracts pre-sold prospects who want to become customers. The Seven Secrets of Successful Authors was written to support authors through the first part of the ABC framework. Here is what you'll discover inside: Secret 1: WHAT to write about Secret 2: WHO to write for Secret 3: WHY your readers buy books Secret 4: HOW to design your book Secret 5: WHEN to finish writing Secret 6: WHERE to promote your book Secret 7: WHICH specialists to use
The branding landscape is dominated by the marketers, the promise
makers the people who commission the neon lights and the funky
adverts. In our consumer society brands have become an obsession.
But an often forgotten fact is that the people who make or break
brands are the employees, the promise guardians.
An expert guide for professionals seeking to understand how to navigate the world of work. Kimberly Brown, author of Next Move, Best Move: Transitioning into a Career You'll Love, leaves no stone unturned with this thorough, expert guide for professionals seeking to understand how to navigate the world of work, from beginning to end, starting with uncovering personal and professional values in an effort to align their expertise and skills to roles and companies that will finally change the trajectory of their career and set them up to be leaders in the workforce. As a former career development adviser in some of the nation's top universities and a diversity + inclusion professional in a Fortune 100 company, Brown has recognized that people work for the sake of working without understanding how to leverage their unique gifts and position themselves for success. As a result, Next Move, Best Move: Transitioning into a Career You'll Love shares transformational lessons to ensure success and puts the ball back in your court. In Brown's highly acclaimed book, a specific, effective framework is unveiled to ensure each reader channels and utilizes their highest potential as they regain control and steer professional opportunities in their favor, gaining key information as to: Taking stock of their experiences to ensure strategic career moves Discovering how to cultivate and maintain fruitful relationships that support career growth Uncovering how to build a two-year career strategy to move you into future leadership positions Gaining a deeper look into personal and professional branding to ensure alignment with leadership capabilities and career goals Learning how to use their voice in the workplace to advocate for themselves |
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