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Books > Business & Economics > Business & management > Business communication & presentation

Crisis Communication - Theory and Practice (Hardcover): Alan Jay Zaremba Crisis Communication - Theory and Practice (Hardcover)
Alan Jay Zaremba
R6,733 Discovery Miles 67 330 Ships in 12 - 19 working days

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization's reputation in the eyes of both the public and the members of the organization. The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by: Providing a theoretical framework for understanding crisis communication Examining the recommendations of academics and practitioners Reviewing cases that required efficient communication during crises Describing the steps and stages for crisis communication planning Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.

Rituals for Virtual Meetings - Creative Ways to Engage People and Strengthen Relationships (Paperback): K Ozenc Rituals for Virtual Meetings - Creative Ways to Engage People and Strengthen Relationships (Paperback)
K Ozenc
R761 R611 Discovery Miles 6 110 Save R150 (20%) Ships in 12 - 19 working days

Do your virtual meetings feel like a drag? Learn how to use rituals to build trust, increase engagement, and spark creativity. We rely on virtual meetings now more than ever. However, they can often feel awkward, monotonous, and frustrating. If you're not thrilled with your virtual meetings, rituals can help your group break through to better results by providing structures that unlock freedom. With rituals, virtual meetings can be moments that are elevated and nurtured, opportunities for people to build connection and trust while accomplishing a common goal. In Rituals for Virtual Meetings: Creative Ways to Engage People and Strengthen Relationships authors Kursat Ozenc and Glenn Fajardo show leaders, managers, and meeting organizers how to build rapport and rhythm amongst team members when everyone is not in the same physical space. Rituals for Virtual Meetings provides readers with practical, concrete steps to improve group cohesion and performance, including: How to make virtual meetings more fluid and less awkward How to reduce Zoom fatigue and sustain people's energy during meetings How to facilitate better interactions with project partners, customers, and clients How community leaders can engage members in a virtual setting How teachers can engage students in virtual classrooms Perfect for anyone who needs to engage people in virtual settings, the book also belongs on the shelves of anyone interested in how to increase team engagement in a variety of contexts.

Million Dollar Consulting Proposals - How to Write a Proposal That's Accepted Every Time (Paperback, New): A. Weiss Million Dollar Consulting Proposals - How to Write a Proposal That's Accepted Every Time (Paperback, New)
A. Weiss
R568 R525 Discovery Miles 5 250 Save R43 (8%) Ships in 12 - 19 working days

Bestselling author of "Million Dollar Consulting" shares the secrets of writing winning proposals

Intended for consultants, speakers, and other professional services providers, "Million Dollar Consulting(R) Proposals" ends forever the time-consuming and often frustrating process of writing a consulting proposal. It begins with the basics--defining these proposals and why they are necessary--and coaches you through the entire proposal process. In this book, you'll learn how to establish outcome-based business objectives and maximize your success and commensurate fees.

From bestselling author Alan Weiss, "Million Dollar Consulting Proposals" delivers step-by-step guidance on the essential element in creating a million dollar consultancy.Outlines the nine key components to a Million Dollar Consulting proposal structurePresents a dozen Golden Rules for presenting proposalsOffers online samples, forms, and templates to maximize the effectiveness of these toolsThe "New York Post" calls bestselling author Alan Weiss "one of the most highly regarded independent consultants in America."

Alan Weiss's expert guidance can lead your consulting business to unprecedented success, and it all starts with a million dollar proposal.

The Story is Everything - Mastering Creative Communication for Business (Paperback): Andreas Loizou The Story is Everything - Mastering Creative Communication for Business (Paperback)
Andreas Loizou
R459 R418 Discovery Miles 4 180 Save R41 (9%) Ships in 9 - 17 working days

We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations. This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions. From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.

My Icon Library - Build & Expand Your Own Visual Vocabulary (Paperback): Willemien Brand My Icon Library - Build & Expand Your Own Visual Vocabulary (Paperback)
Willemien Brand
R540 R487 Discovery Miles 4 870 Save R53 (10%) Ships in 9 - 17 working days

My Icon Library is an essential collection of impactful images that will empower you to embark on your own journey of visual thinking and storytelling. The collection consist of the most common, interesting, weird and wonderful concepts created during the author's visual thinking workshops. The concepts are grouped into categories that regularly crop up at the workshops: 'finance', 'technology', 'innovation', 'agile' and 'sales', as well as broader themes such as 'team dynamics', 'way-of-working', 'politics' and 'the world we live in'. This is not a definitive list: every story is different and has its own blend of icons and visuals. My Icon Library is a source of inspiration and a go-to reference for whenever you need a visual that's a tad too complicated for your imagination or a Google Images search. It also works as a great companion to author's other bestselling books: Visual Thinking and Visual Doing.

The Power of Curiosity - How to Have Real Conversations that create Collaboration, Innovation and Understanding (Hardcover):... The Power of Curiosity - How to Have Real Conversations that create Collaboration, Innovation and Understanding (Hardcover)
Kathy Taberner, Kirsten Siggins
R768 Discovery Miles 7 680 Ships in 12 - 19 working days

As leaders or parents (or both), navigating difficult conversations is part of our job description. How do we keep calm and achieve a productive outcome, all while keeping our relationships intact? The secret is curiosity. It is the innovation-driving, emotion-calming skill that comes so naturally to us as kids, but gets buried so easily beneath our busy, multitasking lifestyles. The good news is that we just have to relearn what we already know! In "The Power of Curiosity", mother-daughter executive coaching team Kathy Taberner and Kirsten Taberner-Siggins introduce the Curiosity Skills and a full, step-by-step process to use anytime, even when potentially challenging conversations arise. In 'The Power of Curiosity' you'll learn: How to be fully present in every conversation, even when distractions abound The fie listening choices you always have available, whether at home, work, or school Specific calming strategies to access when negative emotions run high A step-by-step process to transform potential conflict into relationship-building opportunities."

Communicating Knowledge (Hardcover): Denise Bedford, Ira Chalphin, Karen Dietz, Karla Phlypo Communicating Knowledge (Hardcover)
Denise Bedford, Ira Chalphin, Karen Dietz, Karla Phlypo
R2,901 Discovery Miles 29 010 Ships in 10 - 15 working days

The communication of knowledge is a core concept in the field of knowledge management and an essential new role and responsibility of business managers. Knowledge capital is the primary source of wealth and the key source of productivity in the knowledge economy. Stockpiling and storing knowledge diminishes its value. It is only through circulation that our knowledge capital realizes its business value. Communicating Knowledge addresses essential management practices in the 21st-century knowledge economy. It speaks to the change that every organization is experiencing as they transition from an industrial to a knowledge organization. The COVID-19 pandemic has heightened an awareness of communications practices in the past year, with communication norms and behaviors being challenged at every level. How we communicate, when we communicate, with whom we communicate, and what we communicate is currently undergoing a global reform. Communication competencies are no longer desirable qualities in managers - they are essential. This book is intended for business managers working at all levels, knowledge management practitioners and scholars, communications professionals, practitioners, and consultants.

When Cultures Collide - Leading Across Cultures - 4th edition (Paperback): Richard Lewis When Cultures Collide - Leading Across Cultures - 4th edition (Paperback)
Richard Lewis 1
R1,178 R1,007 Discovery Miles 10 070 Save R171 (15%) Ships in 10 - 15 working days

A major new edition of the classic work that revolutionised the way business is conducted across cultures and around the globe. It provides leaders and managers with practical strategies to embrace differences and successfully work across diverse business cultures. Capturing the rising influence and the seismic changes throughout many regions of the world, cross-cultural expert and international businessman Richard Lewis has significantly broadened the scope of his seminal work on global business and communication. Thoroughly updated to include the latest political events and cultural changes, as well as covering nine new countries to complete Europe, broadening the scope of the book. Building on his LMR model, Lewis gives leaders and managers practical strategies to embrace differences and work successfully across increasingly diverse business cultures.

Blogging and Other Social Media - Exploiting the Technology and Protecting the Enterprise (Hardcover, New Ed): Alex Newson,... Blogging and Other Social Media - Exploiting the Technology and Protecting the Enterprise (Hardcover, New Ed)
Alex Newson, Justin Patten
R4,475 Discovery Miles 44 750 Ships in 12 - 19 working days

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.

Building Theories of Organization - The Constitutive Role of Communication (Hardcover): Linda L. Putnam, Anne M. Nicotera Building Theories of Organization - The Constitutive Role of Communication (Hardcover)
Linda L. Putnam, Anne M. Nicotera
R4,931 Discovery Miles 49 310 Ships in 12 - 19 working days

This volume explores the concept of communication as it applies to organizational theory. Bringing together multiple voices, it focuses on communication's role in the constitution of organization. Editors Linda L. Putnam and Anne Maydan Nicotera have assembled an all-star cast of contributors, each providing a distinctive voice and perspective.

The contents of this volume compare and contrast approaches to the notion that communication constitutes organization. Chapters also examine the ways that those processes produce patterns that endure over time and that constitute the organization as a whole. This collection bridges different disciplines and serves a vital role in developing dimensions, characteristics, and relationships among concepts that address how communication constitutes organization. It will appeal to scholars and researchers working in organizational communication, organizational studies, management, sociology, social collectives, and organizational psychology and behavior.

Leading In Black & White - Working Across the Racial Divide in Corporate America (Hardcover, 1st ed): A.B. Livers Leading In Black & White - Working Across the Racial Divide in Corporate America (Hardcover, 1st ed)
A.B. Livers
R893 R776 Discovery Miles 7 760 Save R117 (13%) Ships in 10 - 15 working days

Many blacks in the workplace face a set of dynamics unique to being African American in a traditionally white, male-dominated world. In this landmark book, authors Ancella Livers and Keith Caver— co-facilitators of the Center for Creative Leadership's African-American Leadership Program for the past five years— explain how the leadership experience for blacks is radically different from the experiences of their white colleagues. These differences, of which most white managers are unaware, can lead to miscues and distortions in communication and ultimately get in the way of effective performance and optimal productivity for organizations. In Leading in Black and White, the authors not only clearly explain how things go wrong, they also provide sensible solutions for both the white manager and the black manager on how to make them right.

Managing Corporate Social Responsibility - A Communication Approach (Paperback): WT Coombs Managing Corporate Social Responsibility - A Communication Approach (Paperback)
WT Coombs
R938 Discovery Miles 9 380 Ships in 12 - 19 working days

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives * Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model * Discusses ways to maximize the use of social media and traditional media throughout the process * Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. * Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Handbook of Risk and Crisis Communication (Hardcover): Robert L. Heath, H. Dan O'Hair Handbook of Risk and Crisis Communication (Hardcover)
Robert L. Heath, H. Dan O'Hair
R7,999 Discovery Miles 79 990 Ships in 12 - 19 working days

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as: "What is likely to happen, to whom, and with what consequences?"; "To what extent can science and vigilance prevent or mitigate negative outcomes?"; and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook of Risk and Crisis Communication enlarges the approach to defining and recognizing risk and how should it best be managed. It provides vital insights for all disciplines studying risk, including communication, public relations, business, and psychology, and will be required reading for scholars and researchers investigating risk and crisis in various contexts.

Controlling Collaboration between Firms - How to build and Maintain Successful Relationships with External Partners (Paperback,... Controlling Collaboration between Firms - How to build and Maintain Successful Relationships with External Partners (Paperback, New)
Angelo Ditillo, Ariela Caglio
R1,025 Discovery Miles 10 250 Ships in 12 - 19 working days

Shows how accounting information and control mechanisms are used in decision-making, planning and control at an inter-organizational level and how accounting tools and techniques may support the development and management of external relationships with strategic partners.
In "global companies" the use of management control mechanisms has increasingly become decentralised from the management accounting department, this book covers these issues. In all functional areas (marketing, operations, human resources, etc.), those who are expected to be able to analyse and interpret accounting information collected from external partners, have to exercise cost control to ensure that profit targets are achieved and understand.
to understand the nature of collaborative partnerships and illustrate the variables that explain the choice of different control modes in the various contexts of cooperation;
to describe the characteristics of management accounting mechanisms for cross-boundary settings, such as collaborative programmes and budgets, inter-firm performance measurement systems and inter-organisational cost management techniques;
to describe empirical evidence on control choices, management accounting practices and on management accountants roles in collaborative relationships;
to present a framework of control patterns and specific Accounting Information Network (AIN) configurations that provide some novel theoretical insights on inter-organisational accounting and control and some guidance to practitioners operating in inter-firm collaborative settings."

100 Tricks to Appear Smart in Meetings - How to Get by Without Even Trying (Paperback): Sarah Cooper 100 Tricks to Appear Smart in Meetings - How to Get by Without Even Trying (Paperback)
Sarah Cooper
R443 R420 Discovery Miles 4 200 Save R23 (5%) Ships in 10 - 15 working days
Leadership Is Language - The Hidden Power of What You Say--and What You Don't (Hardcover): L. David Marquet Leadership Is Language - The Hidden Power of What You Say--and What You Don't (Hardcover)
L. David Marquet
R692 R619 Discovery Miles 6 190 Save R73 (11%) Ships in 10 - 15 working days
Communicative Practices in Workplaces and the Professions - Cultural Perspectives on the Regulation of Discourse and... Communicative Practices in Workplaces and the Professions - Cultural Perspectives on the Regulation of Discourse and Organizations (Hardcover, illustrated edition)
Mark Zachry, Charlotte Thralls
R4,625 Discovery Miles 46 250 Ships in 12 - 19 working days

Bringing together prominent scholars from a variety of disciplines, "Communicative Practices in Workplaces and the Professions: Cultural Perspectives on the Regulation of Discourse and Organizations" offers readers an engaging set of essays on the complicated relationship between discourse and the many institutions within which people act. Each author brings a unique theoretical perspective to conceptualizing how discourse is regulated and how it regulates when human activity is organized for such purposes as work or belonging to a profession. Together, the contributors to this collection offer a provocatively complex picture of what regulation means and the means of regulation.

The English Grammar Workbook for Adults - A Self-Study Guide to Improve Functional Writing (Paperback): Michael DiGiacomo The English Grammar Workbook for Adults - A Self-Study Guide to Improve Functional Writing (Paperback)
Michael DiGiacomo
R551 R519 Discovery Miles 5 190 Save R32 (6%) Ships in 10 - 15 working days
The Compliance Business and Its Customers - Gaining Competitive Advantage by Controlling Your Customers (Hardcover): E.... The Compliance Business and Its Customers - Gaining Competitive Advantage by Controlling Your Customers (Hardcover)
E. Kasabov, A. Warlow
R1,514 Discovery Miles 15 140 Ships in 10 - 15 working days

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This text explores what the successful compliance-centred businesses are doing to manage and improve customer experience.

How to Be a Great Communicator - In Person, on Paper, and on the Podium (Paperback): Nido R. Qubein How to Be a Great Communicator - In Person, on Paper, and on the Podium (Paperback)
Nido R. Qubein
R520 R450 Discovery Miles 4 500 Save R70 (13%) Ships in 12 - 19 working days

Is Your Message Getting Through?

"Nido Qubein is living testimony to the greatness you can achieve in the communication business." — The New Yorker

"This is a tremendous resource book! Clear, concise, and complete. You'll benefit greatly from reading it, learning from it, and applying it in your life. A treasure." — Casey Kasem

"Not only does Nido Qubein electrify audiences but, with this book, he helps each one of us to become a more effective communicator." — Ronald D. Glosser, President and CEO Hershey Trust Company

"This book is truly outstanding! It is the best book ever written on how to be a more powerful, influential communicator—in every situation!" — Brian Tracy, Chairman Brian Tracy International

"Nido Qubein is acknowledged all over the world as a master communicator. Should anyone need additional proof of his skill, it will be found in this book." — Richard Janeway, M.D. Dean, Bowman Gray School of Medicine, Wake Forest University

"This book is a masterpiece on how to help people grow through effective communication." — David R. Mercer National Executive Director, YMCA of the USA

Content Marketing Strategy - Harness the Power of Your Brand’s Voice (Hardcover): Robert Rose Content Marketing Strategy - Harness the Power of Your Brand’s Voice (Hardcover)
Robert Rose
R2,924 R2,397 Discovery Miles 23 970 Save R527 (18%) Ships in 12 - 19 working days

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Red Bull, Cleveland Clinics, Amazon, and Arrow Electronic, the book offers a new model that will transform and optimize your content marketing.

Communicating in Digital Age Corporations (Hardcover, 1st ed. 2016): Anna Danielewicz-Betz Communicating in Digital Age Corporations (Hardcover, 1st ed. 2016)
Anna Danielewicz-Betz
R3,730 R2,130 Discovery Miles 21 300 Save R1,600 (43%) Ships in 12 - 19 working days

The distinctive point of the book is its innovative interdisciplinary approach to business communication, with interconnections between linguistics, sociology, and critical organisational studies as applied to the corporate world. It offers a first-hand insight into primary business discourse with a deeper understanding and analysis of business processes and mechanisms underlying and reflected in enterprise software-mediated communication. It answers the question what 'doing business' in the digital age is about and illustrates 'business discourse' from practitioners' point of view. Grounded in the analysis of empirical data, pertaining both to internal and external business communication, the author reflects on the reality of accelerated and pressurised communication in global IT corporations. Following a communication-centred approach, this monograph puts the topic of enterprise software-mediated business discourse into a multi-layered perspective of how global corporations operate, what their primary goals are, and what kind of (political) power they execute. Moreover, it demonstrates how profit-driven corporations can be viewed and interpreted as strategically acting systems within a specific sociological framework.

Introduction to Rhetorical Communication (Paperback, 9th New edition): James C. McCroskey Introduction to Rhetorical Communication (Paperback, 9th New edition)
James C. McCroskey
R3,923 Discovery Miles 39 230 Ships in 12 - 19 working days

"An Introduction to Rhetorical Communication" offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. "An Introduction to Rhetorical Communication" provides students a solid grounding in the rhetorical tradition and the basis for developing effective messages.

New and Enduring Features The chapter on Ethos has been completely revised and updated with the most current research. The chapter in the new edition now recognizes and includes more references that the classical concept of ethos was more than just "source credibility." The new edition has been thoroughly updated with new and revised examples. The text has been updated to include new discussions that reflect current research findings. Discusses Contains discussions of four classical rhetorical canons: invention, disposition, style and delivery. Includes a full chapter on culture and diversity, which focuses on how the changing world raises new concern for rhetorical communicators and which emphasizes ethnocentrism using a new self-assessment measure. Discusses the important ethical choices that rhetoricians face. Provides sample speeches for analysis and criticism. Praise for "An Introduction to Rhetorical Criticism"

"McCroskey offers a solid, time tested, traditional approach to the study of rhetoric. The book offers an impressive distillation of classical rhetoric. . .[and] demonstrates that these principles still work and that they can be taught."
"Jim Hasenauer, California State University at Northridge"

"McCroskey's book necessitates that studentsraise themselves beyond the level of most texts to that of true college students."
"J. Kanan Sawyer, University of Texas -- Austin"

Corporate Communication - Theory and Practice (Paperback): Michael B. Goodman Corporate Communication - Theory and Practice (Paperback)
Michael B. Goodman
R832 Discovery Miles 8 320 Ships in 12 - 19 working days
The Guide to Successful Destination Management (Hardcover): P Schaumann The Guide to Successful Destination Management (Hardcover)
P Schaumann
R2,813 Discovery Miles 28 130 Ships in 12 - 19 working days

THE WILEY EVENT MANAGEMENT SERIES

How to evaluate and select the best destination management company

The most comprehensive guide to destination management

From tours to transportation, from entertainment to local rules of etiquette, the destination management company (DMC) is the premier resource that utilizes the right venue, location, speaker, and vendor to ensure a highly professional and successful program. Choosing the right DMC can make-or break-an event. Written by an experienced destination manager and endorsed by the leading association of destination managers, The Guide to Successful Destination Management provides a one-stop resource for hotel and resort destination managers and meeting/event planners who want to find the best DMC for their customers.

Throughout the pages of this book, event professionals learn how to identify, select, work with, and evaluate the DMCs that will most benefit their guests and their organization. From planning a simple meeting for a board of directors to a major citywide event, The Guide to Successful Destination Management clearly covers all the critical resources and outlines the necessary steps to ensure successful decisions every time.

The Guide to Successful Destination Management features:

  • Association of Destination Management Executives' (ADME) Accepted Practices and Guidelines
  • Advice and guidance on everything from food and beverage to risk management and ethics
  • Sample forms, letters, and contracts
  • Real-world case studies
  • A practical ethics quiz

The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP
The Wiley Event Management Series providesprofessionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

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