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Books > Business & Economics > Business & management > Business communication & presentation
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives * Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model * Discusses ways to maximize the use of social media and traditional media throughout the process * Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. * Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
"Meeting Excellence" is a comprehensive resource that provides a wide range of ready-to-use tools that have been developed and tested by a meeting initiative within Novartis Pharmaceuticals. It is based on years of research observing team meetings, examining existing meeting documents, and conducting a number of intensive individual interviews in the U.S. and Europe. This important book offers the information and tools needed to prepare, facilitate, and follow up on all your meetings. Step by step, "Meeting Excellence" shows how to Create an action-focused meeting agenda Ensure that everyone participates in discussion Deal with disruptive and inattentive people Develop a climate of trust among meeting participants Create and deliver effective meeting presentations Stay on track to achieve your meeting goals Achieve clear communication during a multicultural meetingLiven up a dreary and unproductive meetingClose your meeting on an upbeat and positive noteGet action on team action items Improve meeting communications with line managementEvaluate your meeting quickly and effectivelyChoose among various web-based meeting tools
Ask the right questions and get improved, sustained employee performance Since technology has made it easy to access, share, and distribute company data, many managers avoid live interaction, instead relying on emails, text messages, Web-based seminars to manage their employees. But although technology has changed, people have not. There is still a need for effective face-to-face communication; managers need to have the ability to ask the right questions and use the answers to find solutions. "Questions That Get Results" is an innovative, powerful resource that provides managers with the questions that lead to real answers for motivating employees, minimizing conflicting priorities, maximizing working relationships, building trust, holding the team accountable, coaching for greater performance, selling ideas, creating change, hiring the best candidates, and negotiating solutions to internal and external conflicts.Each chapter profiles a manager who is struggling to communicate, an otherwise successful leader who is simply missing an element in their managerial toolkitFollowing each profile are practical tools that will assist any manager faced with a similar situationTogether the authors train approximately 30,000 professionals per year Increase your effectiveness and bring out the best in your employees by learning the "Questions That Get Results."
We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one reason or another, pitching ideas is one of the most undervalued practices in the creative field. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept, you can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. In this book the author will take you inside the heads of the people you have to convince. Pitching Ideas will help you to find the essence of the idea you want to get across and will explain how you can really convince the right people in the end.
Run engaging, productive group sessions with practical guidance and expert advice Running Great Workshops & Meetings For Dummies delivers the tools managers need to facilitate engaging and rewarding group sessions. Written by two highly experienced leadership and coaching consultants, this book provides practical, hands-on instruction that can help you turn your meetings and training sessions around. Boost productivity by engaging attendees from the start, scheduling with time and energy levels in mind and keeping to a clear agenda. You'll learn the skills that will help you get the most out of every group session and discover which seemingly small details can have a huge impact on outcomes. The current global recession has increased the emphasis organisations place on skills development and training throughout the world. While specialised service organisations exist, many companies lack the means to outsource their training needs or invest in specially trained staff to get the job done. Running Great Workshops & Meetings For Dummies presents a solution by providing clear group leadership instruction with immediate applications to employees in any department. Regardless of the type of meeting, training session or workshop you're running, this book provides the information you need. * Learn to align outcomes and objectives, establish an agenda and schedule and manage pre-work for attendees * Discover how to connect with the group, establish expectations and set ground rules * Find out how to set the pace, manage challenges and objections and troubleshoot issues * Effectively evaluate the session, ensure accountability and maintain momentum Running Great Workshops & Meetings For Dummies provides practical advice you can put to work today.
Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements. Writing a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to: attract prospects' attention and speak to their needs; ask essential questions for qualifying opportunities; "power up" cover letters and executive summaries; overcome "value paranoia"; incorporate proof into a proposal; and write winning renewal contracts. With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.
Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or communications professional. Any individual preparing for an interview with the media, however practised or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion, to help the reader prepare for any occasion when called upon to represent an organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip, David Cameron and numerous public figures, this book presents a methodology which has been proven across the spectrum of industry sectors both nationally and internationally. Written for those who speak on behalf of commercial companies, public services, charities, NGOs, or as a subject expert (or for those briefing clients prior to interviews), no communications professional can afford to be without a copy. The book is also supported by online resources, including web links to relevant media interviews for each chapter and high-profile news stories.
There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives' attitudes and relationships toward their organizations and their impact on whistleblowing. Perhaps unsurprisingly, it reveals that wrongdoing in corporations and the privileges of power coexist. Top-ranking public relations executives, who are mostly white and male, are more likely to be aware of wrongdoing but no more likely to blow the whistle, fundamentally due to their positive relationship with their employers. Using the new lens of evolutionary theory, this study explains whistleblowing, retaliation, and relationships, and in the light of the connection between whistleblowing behavior and executives' attitudes, it proposes a new theory of the phenomenon of Golden Handcuffs. As public attitudes to corporations, corporate social responsibility (CSR), and transparency harden, these findings have serious implications for companies globally. Researchers, scholars, and advanced students in public relations, organizational communication, corporate communication, strategic communication, corporate reputation, and CSR will find this book full of revealing insights.
Efficiently and effectively assess employees performance. Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding-and falling short-is a pivotal part of ensuring you have the right talent to meet organizational objectives. In order to work with your people and effectively monitor their progress, you need a system in place. The HBR Guide to Performance Management provides a new multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve, and ensure they're growing with the organization. You'll learn to: Set clear employee goals that align with company objectives Monitor progress and check in regularly Close performance gaps Understand when to use performance analytics Create opportunities for growth, tailored to the individual Overcome and avoid burnout on your team Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
An executive coach shows you how better communication leads to productivity and profitability Communication is the key to success when you manage other people. But it's not enough to just communicate; you have to communicate in the right way to get the results you want from your people and teams. In "Don't Be That Boss, "renowned executive coach Mark Wiskup shows you how to communicate effectively with colleagues and workers to create a healthy, productive, happy work environment. The story follows two leaders through a typical workday and all their typical communications-including meetings, conferences, one-on-one discussions, break room banter, phone calls, and even emails. Based on real situations you'll probably recognize, you'll watch as two committed, intelligent people take different approaches to communication and reap very different results. Along the way, you'll realize what good communication is, how it works, and how it makes your business better in virtually every way.Written by an experienced communications coach who works with Fortune 500 clients, CEOs and managers across the countryShows that "how "you communicate in the office is just as important as "what "you communicateExplains why excellent communication skills are vital to individual and organizational successEffective communication is vital for the success of both large and small businessesMark Wiskup is also the author of "The It Factor "and "Presentation S.O.S." Whether you're an executive, manager or small business owner, this book will show you how to improve your communication skills to better your business.
'Groundbreaking' Amy Cuddy, bestselling author of Presence 'A roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future' Deepak Chopra Musicians are masters of innovation, constantly finding new ways to adapt to accelerating change and staying ahead of the beat. ------------------------------------------------------------------- In Two Beats Ahead, Michael Hendrix and Panos Panay demystify the artistic process of some of the greatest creative minds of our time and reveal what they can teach us about creativity. Drawing from first person interviews, you'll learn the secrets of collaboration from Beyonce and Pharrell Williams, grasp the value of experimentation with Radiohead and Imogen Heap, learn how to prototype with Jimmy Iovine, hear why Justin Timberlake thinks you should 'dare to suck', understand the power of reinvention from Gloria Estefan, and the art of producing from T Bone Burnett and Hank Shocklee, co-founder of Public Enemy. A musical mindset is a revolutionary framework for creating and innovating in a dynamic world. Two Beats Ahead shows you how ------------------------------------------------------------------- 'Inspiration for anyone looking to expand the reach of their creativity' Tim Brown, author of Change By Design 'Based on their course at Berklee, Michael and Panos show that a musician's perspective, much like a designers perspective, can unlock inspiration and innovation, no matter who you are' David Kelley, founder of IDEO and the Stanford d.school
Strategic Communication Research highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferable skills and the relevant application of knowledge. Students learn why research is critical in professional contexts, a variety of approaches for conducting communication research, how to effectively evaluate research, and how to conduct their own research. Dedicated chapters cover the research process, sampling, ethics, observation and data analytics, surveys, interviews and focus groups, analyzing data, presenting results, and more. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach. Straightforward, accessible, and highly practical, Strategic Communication Research helps students recognize the valuable role of research in the development and assessment of communication strategy. The text is ideally suited for applied methods courses in communication research, public relations, and marketing communications, as well as any course with emphasis in strategic communication.
GET THE FUNDING YOU NEED Grant writing is an intricate process, and any bits of misinformation or formatting errors can be the deciding factors when it comes to allotting money. The Complete Book if Grant Writing is a must-have reference if you're seeking funding through grants-government grants, foundation grants, specialty grants, and more. Professional grant writer Nancy Burke Smith and philanthropy consultant and grant maker E. Gabriel Works unveil the secrets behind how to find and successfully apply for grants. The Complete Book of Grant Writing includes information on: -The Five Core Components of every grant, including the
statement of need, the evaluation plan, and budgets Packed with 20 samples including grant proposals, letters of inquiry, support letters, concept papers and more
Meetings allow us to bring people together to inspire each other, solve problems and make a difference. Yet, we all spend too much time in dull, frustrating meetings where little is achieved and even less is followed up on afterwards. In Hold Successful Meetings, executive coach and former Google leader Caterina Kostoula will change all this. Her unique framework will: - Equip you to hold fewer, more purposeful meetings - Create a creative and inclusive environment - Leave participants inspired and ready to take action Whether virtual or in-person, people will leave your meetings inspired by the value you created together and ready to make an impact. 'I bought this for my whole team at Google!' Reader review
Praise for The Secret Language of Business "Hogan's book contains the secret every business leader needs to
know. Great leaders don't just talk; they communicate. Through
words, body language, and energy. I consider The Secret Language of
Business a must-read for anyone looking to enhance their leadership
and communication skills." "We all sense that there is some extra-verbal communication
going on under our noses, but also sense that we haven't quite
cracked the code. This book does. If you want to understand the
real communication of business (the one that's going on under the
saccharine glaze of chit-chat) and then exploit it for your
advantage, study this book from cover to cover." "Hogan has done it again. His earlier work, The Psychology of
Persuasion, was so well researched with clarity and specific
examples, I used it as a training manual for our sales and customer
service staff. The information immediately improved in-house morale
and company success. Now Hogan has tackled the world of body
language and nonverbal communication, yours and that of every
person you meet anywhere in the world. The usual enigma disappears
and bonding grows as a direct result of the strategies taught in
The Secret Language of Business. There's an 'a-ha!' moment in every
chapter. And the author helps the reader learn and apply each
strategy with worksheets throughout. Simply terrific!" "The Secret Language of Business will not remain a secret for long! It is destined to become aclassic for business readers and beyond. This comprehensive book flows with timely, accurate, and practical information. In Hogan style, it also entertains as it educates, making it a joy to read, whether you are seeking a solid introduction to nonverbal behavior or are an expert in the field." --Mollie Marti, PhD, President of Performance Sciences, Inc.
Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. In short, how well you perform as a leader depends on how well you communicate. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? Shortlisted for the 2014/15 CMI Management Book of the Year Award, Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills. Online supporting resources for this book include a supplement article from the author.
The only language you need to know to change your results. Inside each of us is a vision of how things could be. Yet most people remain frustrated by a lack of impact, unable to connect and inspire the people they care about the most. Why? There's a language we understand, but rarely use. A language that's sincere. Powerful. Compelling. A language of words--and actions--that can't be denied. Leadership Language will help you to peel back the ineffective "business speak", so you can change the conversation. And change your results. Imagine what could happen when you replace frustration with an irresistible vision--for yourself, your team and your organization. Today's leaders face so many challenges--employee retention, operational efficiency, culture, collaboration, leading across generations, and more--but communication is at the heart of every one of those issues. A clear message with a powerful delivery gets you halfway home. Honing in on your next conversation can drive more impact, better relationships, and greater overall effectiveness. For yourself. Your career. Your company. They say there's nothing that can stop an idea whose time has come. So, take the lead. It's time for you to create what's missing. And Leadership Language will show you how. Get clear on your vision, get aligned with your story, and get others engaged with your message Connect with the people that matter most, in a way that invites innovation and new outcomes Find the courage to move forward, conquer change, and create powerful impact--while you help others do the same From student leaders to the C-suite, there is only one way for a leader to make an impact: communication. Leadership Language is your personal guide to mastering critical skills and unveiling your authentic potential.
Advice for every pitch situation a modern day entrepreneur will encounter Whether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. "Here's the Pitch" reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts. "Here's the Pitch" provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book: Demonstrates proven, effective pitch techniquesOffers step-by-step advice for preparing your pitchHelps you develop a confident, winning mind-setExamines a range of pitch scenarios entrepreneurs frequently encounter Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. "Here's the Pitch" provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.
Make every communication count--with a simple, four-step speaking model Whether it's among colleagues at lunch or an audience of a thousand, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well--in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly "insignificant" interactions in everyday work life. Written by one of the world's leading communications coaches, "Speaking as a Leader" shows you how to make the most of your daily communications, creating a presence on the job as a genuine and constant leader. In this eye-opening guide, aspiring (and established) leaders can enhance their reputations and influence by following a few simple steps. "Speaking as a Leader" Shows how to structure your thoughts and message in any situation using a four-step modelOffers tips on listening effectively, in three dimensionsDetails why you are the best visual and how to avoid "Death by PowerPoint"Offers guidance on taking the "numb" out of numbersIncludes tips on moving from subject to message With "Speaking as a Leader," you'll learn to tap into your innate leadership skills at every occasion--whether small or large--and earn the sort of respect that creates devoted friends and passionate supporters.
THE WILEY EVENT MANAGEMENT SERIES How to evaluate and select the best destination management company The most comprehensive guide to destination management From tours to transportation, from entertainment to local rules of etiquette, the destination management company (DMC) is the premier resource that utilizes the right venue, location, speaker, and vendor to ensure a highly professional and successful program. Choosing the right DMC can make-or break-an event. Written by an experienced destination manager and endorsed by the leading association of destination managers, The Guide to Successful Destination Management provides a one-stop resource for hotel and resort destination managers and meeting/event planners who want to find the best DMC for their customers. Throughout the pages of this book, event professionals learn how to identify, select, work with, and evaluate the DMCs that will most benefit their guests and their organization. From planning a simple meeting for a board of directors to a major citywide event, The Guide to Successful Destination Management clearly covers all the critical resources and outlines the necessary steps to ensure successful decisions every time. The Guide to Successful Destination Management features:
The Wiley Event Management Series-Series Editor, Dr. Joe
Goldblatt, CSEP
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.
Employers look for more than just a good degree. Candidates are expected to be able to creatively solve problems, manage change, demonstrate commercial awareness, and collaborate and communicate at different levels. Increasingly, universities are helping their students gain these skills through team-based projects, utilising innovation to solve real-world problems. Created with direct input from students and packed with advice and guidance from leading industry experts, this textbook walks readers through the steps necessary to deliver a team-based project, facilitating the development of key employability skills along the way. Readers can also connect with each other and create their own projects and teams via the book's LinkedIn group. Suitable for undergraduates and postgraduates across all disciplines undertaking team-based modules and courses, as well as those studying independently, Design Thinking for Student Projects is the essential guide to learning practical Design Thinking and employability skills. Tony Morgan is an Associate Professor in Innovation Management Practice at the University of Leeds. Lena J. Jaspersen is a University Academic Fellow in Innovation Management at the University of Leeds.
The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey. Therein the opportunity lies. In Exactly What To Say for Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most...
The Mindful International Manager tackles the management situations that international managers have to handle every day. Accessible and jargon-free it explains how to clarify local vs. international roles, support and develop a team, organize and coordinate boundaries of time and distance, and win commitment toward common goals. The authors, both interculturalists, include exercises and best practice advice and the experiences and insights of practising international managers. They combine their practical approach with great depth of insight into the challenges of working and managing internationally and include the results of new research findings and cutting-edge case studies on topics such as leadership, global nomads, virtual teams, coaching and mentoring across cultures and decision-making. |
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