In this wide-ranging and original book, John J. Clancy examines the history and current state of corporate America from a new perspective, looking at business not as a matter of economics, marketing, and management, but as a cultural artifact. The Invisible Powers examines language, imagery, values, and deeply held beliefs and the impact they all have in determining the role business plays in society. Drawing from the writings and speeches of some of the most influential business leaders of the past two hundred years Frederick Taylor, Henry Ford, Jay Gould, and Lee Iacocca, among others Clancy describes the evolution and transformation of influential metaphors and demonstrates the very real power the "invisible" forces of metaphor exercise in our world. Finding support in such diverse thinkers as Aristotle, Engels, and Darwin, Clancy then calls for a new set of images and paradigms that will enable us to deal more successfully with the economic, cultural, and environmental crises of our times."

"Writing Business: Genres, Media and Discourses" offers an analysis of the genres and functions of written discourse in the business context, involving a variety of modes of communication. The evolution of new forms of writing is a key focus of this collection and is only partly attributable to the ever increasing application of technology at work. Alongside machine-mediated texts such as electronic mail and computer-generated correspondence, the contextualised analyses of both traditional genres such as facsimiles and direct mailing, and of lesser studied texts such as invitations for bids, contracts, business magazines and ceremonial speeches, reveal a rich complexity in the forms of communication evolved by organisations and the individuals who work within them, in response to the demands of the social, organisational and cultural contexts in which they operate. This rich textual variation is matched by a discussion of a range of methodological approaches to the development of business writing skills, including rhetorical analysis, organisational communication analysis, social constructionism, genre analysis and survey and experimental methods. Using authentic data and benefiting from a fresh, interdisciplinary approach, the volume will be of interest to students and researchers of business communication, Language for Specific Purposes (LSP), English for Specific Purposes (ESP), and sociolinguistics.

"Worlds Apart: Acting and Writing in Academic and Workplace Contexts" offers a unique examination of writing as it is applied and used in academic and workplace settings. Based on a 7-year multi-site comparative study of writing in different university courses and matched workplaces, this volume presents new perspectives on how writing functions within the activities of various disciplines: law and public administration courses and government institutions; management courses and financial institutions; social-work courses and social-work agencies; and architecture courses and architecture practice. Using detailed ethnography, the authors make comparisons between the two types of settings through an understanding of how writing is operative within the particularities of these settings.
Although the research was initially established to further understanding of the relationships between writing in academic and workplace settings, it has evolved to examining writing as it is embedded in both types of settings--where social relationships, available tools, and historical, cultural, temporal, and physical location are all implicated in complex ways in the decisions people make as writers. Readers of this volume will discover that the uniqueness of each setting makes salient different aspects of writers and writing, resulting in complex, and potentially unsettling implications for writing theory and the teaching of writing.

"Worlds Apart: Acting and Writing in Academic and Workplace Contexts" offers a unique examination of writing as it is applied and used in academic and workplace settings. Based on a 7-year multi-site comparative study of writing in different university courses and matched workplaces, this volume presents new perspectives on how writing functions within the activities of various disciplines: law and public administration courses and government institutions; management courses and financial institutions; social-work courses and social-work agencies; and architecture courses and architecture practice. Using detailed ethnography, the authors make comparisons between the two types of settings through an understanding of how writing is operative within the particularities of these settings.
Although the research was initially established to further understanding of the relationships between writing in academic and workplace settings, it has evolved to examining writing as it is embedded in both types of settings--where social relationships, available tools, and historical, cultural, temporal, and physical location are all implicated in complex ways in the decisions people make as writers. Readers of this volume will discover that the uniqueness of each setting makes salient different aspects of writers and writing, resulting in complex, and potentially unsettling implications for writing theory and the teaching of writing.

Surveys have found that speaking in public is one of the worst human fears, even higher than fear of spiders, heights and even death! Making presentations and public speaking is an increasing part of working life. Whether it be speaking at a meeting or making a formal presentation to a potential funder, much can rest on the outcome of our efforts when we are on our feet. The book includes sections on timing, the audience, content, delivery techniques, using visual aids, dealing with nerves, question and answer sessions and tongue twisters. This book is for anyone from the novice who needs to cover all of the basics to the experienced speaker who needs a quick refresher in getting up and delivering a message.

Series Information:
Routledge Studies in Organizations and Networks

'Could there be a more relevant book for our times? . . . Vengoechea implores us to truly hear other people (maybe for the first time) and is the perfect author of a book on why we should listen like we mean it' - Nir Eyal, author of Hooked and Indistractable Hear me out. Does this sound like you? You end a team meeting and can't recall a single thing that was said. You leave a conversation with a friend feeling disconnected and unfulfilled. You think you and your boss are on the same page, only to find out you haven't been meeting expectations. Fortunately, listening, like any communication skill, can be improved, and Ximena Vengoechea can show you how. As a user researcher, she has spent nearly a decade facilitating hundreds of conversations at LinkedIn, Twitter and Pinterest. It's her job to uncover the truth behind how people use, and really think about, her company's products. In Listen Like You Mean It, she reveals the tips and tricks of the trade, including: - How to quickly build rapport with strangers - Which questions help people unlock what they need to say - When it's time to throw out the script entirely - How to recover from listener's drain

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they're going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. The Big Data revolution means more data is available than ever. The trouble is, most people aren't very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don't always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.

The development of interactive displays has transformed the traditional museum world in the last decade. Visitors are no longer satisfied by simply gazing at worthy displays in glass cases - they expect to have hands-on experience of the objects and be actively involved with the exhibits, learning informally and being entertained simultaneously. Hands-on museums and science centres provide the most remarkable example of how museums are redefining their roles in society - improving access to real objects and real phenomena, so that they can be enjoyed by more people.
In recent years museums have been thrust into intense competition for the public's time and money with all branches of the leisure industry, from commercial theme parks to retail shopping and home entertainment. This has upset the traditional stability of the museum and their visitors. A hands-on approach encourages a broader visitor base, which in turn helps to bring in additional revenue at a time of declining public subsidy.
Tim Caulton investigates how to create and operate effective exhibitions which achieve their educational objectives through hands-on access. He concludes that the continuing success of hands-on museums and science centres hinges on attaining the very best practice in exhibition design and evaluation, and in all aspects of operations, including marketing and financial and human resource management. Hands-On Exhibitions provides a practical guide to best practice which will be indispensable to all museum professionals and students of museum studies.

The development of interactive displays has transformed the traditional museum world in the last decade. Visitors are no longer satisfied by simply gazing at worthy displays in glass cases - they expect to have hands-on experience of the objects and be actively involved with the exhibits, learning informally and being entertained simultaneously. Hands-on museums and science centres provide the most remarkable example of how museums are redefining their roles in society - improving access to real objects and real phenomena, so that they can be enjoyed by more people.
In recent years museums have been thrust into intense competition for the public's time and money with all branches of the leisure industry, from commercial theme parks to retail shopping and home entertainment. This has upset the traditional stability of the museum and their visitors. A hands-on approach encourages a broader visitor base, which in turn helps to bring in additional revenue at a time of declining public subsidy.
Tim Caulton investigates how to create and operate effective exhibitions which achieve their educational objectives through hands-on access. He concludes that the continuing success of hands-on museums and science centres hinges on attaining the very best practice in exhibition design and evaluation, and in all aspects of operations, including marketing and financial and human resource management. Hands-On Exhibitions provides a practical guide to best practice which will be indispensable to all museum professionals and students of museum studies.

Presents information and advice on the extended role of the practice manager for both those with experience and increasing responsibility, and for those new to the primary care team. The book: identifies the various members of the primary health-care team; describes their individual roles; explores the management skills needed to manage the team and the practice; provides examples of real problems experienced in general practice; and examines communication in all its forms.

Sales professionals in all levels of business will save time and communicate faster and better with this handy resource of hundreds of ready-to-use letters. The authors have carefully written and compiled letters that accommodate a broad range of routine and out-of-the-ordinary sales situations. They have organized the book to mirror the progression of the sales cycle:

Part 1 includes letters that inspire and motivate salespeople to seek prospects despite daunting circumstances.

Part 2 tracks with letters the sales process through potential roadblocks to the closing.

Part 3 shows how to sustain relationships with customers through effectively written communication.

Part 4 draws sample letters from cyberspace to illustrate how companies are adapting to the internet.

Any sales representative will find in this convenient volume time-saving techniques to encourage better communication with both customers and sales and service staffs that will ultimately lead to increased sales.

Millennials will be our next great generation of leaders. Today, however, as they move into management, they face difficult practical challenges. Millennials Who Manage is a complete, research-based guide to overcoming those challenges, delivering outstanding performance, and getting recognized for it. Reflecting their extensive enterprise consulting and research experience, the authors show how to transition more smoothly into management. You will gain insight into earning the respect of peers and "elders" that you are now leading, as well as your manager. You will discover you can achieve success your way, without compromising who you are or becoming someone you are not. You'll learn management skills that arguably come naturally to Millennials. Prepare to explore what really motivates Boomers and Xers whose formative experiences were different from yours and how to guide them beyond today's unhelpful stereotypes about Millennials. You'll also master the specific management and leadership competencies you need most right now-whether you're moving into frontline management or the CEO's office! Generational workplace differences: facts and fictions Separating myth from reality in multi-generational workplaces Overcoming reverse ageism and "stereotype threat" Getting past the unfair generalizations that hold you back Developing your personal leadership perspective... ...and successfully putting it into practice Mastering the 7 toughest challenges that come with transitioning to management Understand new relational dynamics, unlock motivation, take responsibility for the work of others, establish accountability, get heard, and be taken seriously

Manual of Business French is the most comprehensive, single-volume reference handbook for students and professionals using French.

Designed for all users, no matter what level of language skill, this manual comprises five parts:

* A 6000-word, two-way Glossary of the most useful business terms

* A 100-page Written Communications section giving models of 50 letters, faxes and documents

* An 80-page Spoken Situations section covering face-to-face and telephone situations

* A short reference Grammar outlining the major grammar features of French

* A short Business Facts section covering esential information of the country or countries where French is used

Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where French is used.

Manual of Business French is the most comprehensive, single-volume reference handbook for students and professionals using French.
Designed for all users, no matter what level of language skill, this manual comprises five parts:
* A 6000-word, two-way Glossary of the most useful business terms
* A 100-page Written Communications section giving models of 50 letters, faxes and documents
* An 80-page Spoken Situations section covering face-to-face and telephone situations
* A short reference Grammar outlining the major grammar features of French
* A short Business Facts section covering esential information of the country or countries where French is used
Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where French is used.

Manual of Business German is the most comprehensive, single-volume reference handbook for students and professionals using foreign languages.
Designed for all users, no matter what level of language skill, it comprises five parts:
* A 6000-word, two-way Glossary of the most useful business terms
* A 100-page Written Communications section giving models of 50 letters, faxes and documents
* An 80-page Spoken Situations section covering face-to-face and telephone situations
* A short Reference Grammar outlining the major grammar features of German
* A short Business Facts section covering essential information of the country or countries where German is used
Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where German is used.

Manual of Business German is the most comprehensive, single-volume reference handbook for students and professionals using foreign languages.
Designed for all users, no matter what level of language skill, it comprises five parts:
* A 6000-word, two-way Glossary of the most useful business terms
* A 100-page Written Communications section giving models of 50 letters, faxes and documents
* An 80-page Spoken Situations section covering face-to-face and telephone situations
* A short Reference Grammar outlining the major grammar features of German
* A short Business Facts section covering essential information of the country or countries where German is used
Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where German is used.

Series Information:
Languages for Business

German Business Situations is a handy reference and learning text for all who use or need spoken German for business.
Over 40 situations are simply presented, including
* basic phone calls
* leaving messages
* making presentations
* comparing, enquiring, booking
selling techniques
With full English translations and usage note, German Business Situations will help you to communicate confidently and effectively in a broad range of everyday business situations

Italian Business Situations is a handy reference and learning text for all who use or need spoken Italian for business.

Over 40 situations are simply presented, including

* basic phone calls

* leaving messages

* making presentations

* comparing, enquiring, booking

* selling techniques

With full English translations and usage note, Italian Business Situations will help you to communicate confidently and effectively in a broad range of everyday situations.

Despite being more connected than ever before, many are also more isolated. The tools and technology available today have pushed business owners, entrepreneurs, and motivated professionals toward shallow, surface-level engagement, robbing them of connections, opportunities, profits, and fulfillment. In Save Your Asks, bestselling author Chris Tuff shares his transformative approach to building genuine, productive business relationships. No more stale bagels or burnt coffee, no more "speed dating" networking meetings, and no more high-pressure networking groups. Just a simple, innovative system that encourages genuine interaction and fulfillment while building deep connections with prospects and referral partners. Featuring some of the most innovative CEOs, athletes, auctioneers, surfers, and others, Save Your Asks will help you: Develop an authentic personal brand that people actually remember Identify your "networking currency" and use it to generate results Avoid the "askholes" and others who will hold you back Land more business by mastering "the art of the ask" Chris Tuff is on a mission to help business leaders create connections that make work cultures thrive, improve retention rates, and multiply sales. Save Your Asks is the motivated networker's ticket to achieving those results, and more!

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis.
The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are:
* the core or inner sphere of communication excellence -- the "knowledge base" of the communication department,
* the "shared expectations" of top communicators and senior managers about the function and role of communication, and
* the organization's culture -- the larger context that either nurtures or impedes communication excellence.
This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis.
The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are:
* the core or inner sphere of communication excellence -- the "knowledge base" of the communication department,
* the "shared expectations" of top communicators and senior managers about the function and role of communication, and
* the organization's culture -- the larger context that either nurtures or impedes communication excellence.
This text also examines communication excellence as demonstrated in specific programs developed for specific publics.