The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.

The ultimate guide to the undervalued yet essential skill of selling yourself and becoming an outstanding communicator. In today's competitive business landscape, the art of communication is more important than ever. It's essential to develop a deep awareness of not only what we say, but also how we deliver it, resulting in a message that is both credible and incredibly impactful. In this era of digital communication and information overload, clear messaging has never been more vital - and personal credibility has never been more valuable. Regardless of experience or expertise, no interview, pitch or meeting will be successful unless it is succinctly, confidently and convincingly delivered. InCredible Communication brings 75 years' combined experience of practical expertise to the art of effective business communication. Exploring both individual credibility and wider corporate culture, this book provides intuitive tools and techniques that anyone can use to become a more effective communicator or salesperson. It explores the best techniques when communicating in any medium - whether you are conversing in-person, over Zoom or even via social media.

Develop your leadership communication Communicating with Mastery provides readers with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences. Projects often fail not because of the vision, but in the articulation of that vision. With the help of this book, you'll learn how to ensure you get the results you desire as a leader and communicator including: Speak with conviction and write with impact Tailor your communication to any goal, setting, or audience Scale your leadership through effective coaching Every time you write or speak, you need to make your words count. And this book shows you how.

It pays to be persuasive.

From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want.

Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.

Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your life.

Practical guidance on how to successfully introduce enterprise social networks to connect employees

While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. "Connecting Organizational Silos" approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success.Examines knowledge flows and the deployment of social media networks within organizationsHelps organizations become more successful in introducing social media tools and platforms into their organizations

By incorporating social media into their business, organizations will be able to make better use of their member's knowledge and thereby become more competitive. "Connecting Organizational Silos" discusses all aspects of enterprise social media and how it can help to drive corporate growth.

Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: Push past writer's block Grab and keep readers' attention Earn credibility with tough audiences Trim the fat from your writing Strike the right tone Brush up on grammar, punctuation, and usage

How do bureaucracies remember? The conventional view is that institutional memory is static and singular, the sum of recorded files and learned procedures. There is a growing body of scholarship that suggests contemporary bureaucracies are failing at this core task. This Element argues that this diagnosis misses that memories are essentially dynamic stories. They reside with people and are thus dispersed across the array of actors that make up the differentiated polity. Drawing on four policy examples from four sectors (housing, energy, family violence and justice) in three countries (the UK, Australia and New Zealand), this Element argues that treating the way institutions remember as storytelling is both empirically salient and normatively desirable. It is concluded that the current conceptualisation of institutional memory needs to be recalibrated to fit the types of policy learning practices required by modern collaborative governance.

This dictionary consists of some 100,000 terms and references in bith French and English, including 4,000 abbreviations. over 45 subject areas are covered, including: * Accountancy * Banking * Business Administration * Computing * Economics * Environment * Finance * General Commerce * Human Resource Management * Import/Export * Industry * Insurance * Law * Leisure * Management * Mathematics * Media * Patents * Politics * Property * Sales & Marketing * Stock Market * Taxation * Tourism * Transport * Welfare & Safety.
Also included is a comprehensive up-to-date reference section on countries, business correspondence and situations, job titles, stock exchanges, economic indexes and numbers.

KEY FEATURES
Term Specialists - the terms list has been checked by over 100 sources including experts from Apple France * Association Française des Banques * Chartered Institute of Banking * France Telecom * Institute of European Trade and Technology * American Graduate School of Management * London School of Economics * Ecole supérieure de commerce de Lyon * Department of Trade and Industry * Law Society * University of Reading * Environment Council * University of Bath * Centre de Recherche et de Gestion * Manchester Business School * Ecole supérieure internationale de commerce and Ecole des hautes études commerciales de Montrial(HEC).
Prestigous experts - include Prof. Chris Nobes, Prof. Michel Péron, Prof. Gordon Shenton, Dr. Van de Yeught and Prof. Peter Walton.
Native Speakers - all stages of compilation have included native speakers of French as well as English and extensive coverage of US as well as UK terminology.

***WALL STREET JOURNAL BESTSELLER*** 'A smart, funny, brilliant book on how to be smart about being funny, brilliantly' Sarah Cooper 'This book has finally convinced me that joking around can actually be important and powerful' Ed Gamble 'Eye-opening, important and utterly enjoyable. Come for the humour, stay for the insights' Arianna Huffington Humour is a superpower. If you're not using it, the joke's on you. When we're kids we laugh all the time. The average four year-old laughs as many as 300 times a day, while the average forty year-old laughs 300 times every two and a half months! We grow up, start working and suddenly become "serious and important people", trading laughter for bottom lines and mind-dumbing zoom calls. But the benefits of humour for our work and life are huge. Studies have shown that humour makes us appear more competent and confident, strengthens our relationships, unlocks creativity and boosts resilience during difficult times. Dr. Jennifer Aaker and Naomi Bagdonas are on a mission to help everyone discover the power of humour. Based on the popular Stanford Business course, this book will show you how to mine your life for material, explore the Four Deadly Humour Myths and help you figure out which style of humour you fall into - The Magnet, The Sweetheart, The Sniper or the Stand Up. Drawing on behavioural science, advice from world-class comedians and stories from top leaders, Humour, Seriously will show you how to harness the power of humour every day.

With the availability of self-publishing services and the rise of the entrepreneur as a thought leader, writing a book is becoming more appealing to an increasing number of small business owners. The problem? Most small business owners aren't writers, have never written a book before, are time poor and don't know where to start. While many want to write a book, they worry about investing months of their time and thousands of their dollars to write something that isn't any good, or to not even finish. Book Blueprint gives a step-by-step framework that any entrepreneur can follow to write a great book quickly, even if they're not a writer.

A fresh take on the vital business skill of networking Networking is something that many of us dread and try to avoid at all costs. But no longer the sole remit of sales people, it has become a vital business skill for us all. Expected to negotiate effectively through our careers, social lives and online presence, networking 24/7 has become a real challenge. Many experts believe that you need to be super confident or a brilliant presenter in order to network to the best of your ability but networking has changed. Let Stefan Thomas show you how to take a fresh look at Networking 2.0 and teach you how networking is no longer just something we do with other people and it's no longer an activity, it's a new way of thinking and acting. Instant Networking will show you how to build networking into all that you do, whether you're self-employed, fresh out of education and ready to take on the world or just ready to make your presence known. Learn how to: * Combine networking, social media, marketing, and sales skills to give a full picture of how to network effectively * Explore how to establish your personal brand * Build networking into your existing day-to-day activities * Deal with the key challenges people face at networking events

Mentoring nourishes others to grow and act with greater confidence. The need for mentorship is greater than ever before. However, informal mentoring has not kept up with the challenges in business. In his latest book on mentoring, Niël Steinmann, South Africa’s leading authority on mentorship suggests a structured and intentional approach to mentoring, called crucial mentoring conversations. He explains: ‘Our success in life is dictated by the quality of relationships we can build and maintain’.

Parents, teachers and leaders from any career, professional, or educational setting are now challenged to successfully navigate mentoring relationships. The book is rich with advice and will explore the various conversations crucial for mentoring relationships. You will be able to hold deeper more honest conversations that create new levels of self-awareness and opportunities for those that you mentor to transform situations and relationships around them.

It presents to the mentor practical tools to facilitate this awareness and learning in ways that enrich, challenge, inspire and enable mentees to learn about themselves and their world. When you mentor intentionally, opportunities for crucial conversations present themselves all the time - from ‘What’s my purpose?’ to navigating career challenges, to performance feedback, developing strengths and how to manage productive relationships and networks both personally and professionally.

Performance management systems have become too time-consuming and cumbersome – the time is right for a reboot.

This guide will show you how to revisit your performance management strategies – use simpler tools, move towards developmental discussions, and remove or reduce ‘forced’ rankings. This handbook serves as a practical and convenient guide to managing performance in an uncertain, turbulent, world where companies must adapt.

This book is guaranteed to be different from other performance management titles you’ve read, because it’s:

• Based on years of personal experience in implementing hundreds of performance management systems in companies.
• Written by contributors who have actually done and experienced what they are writing about.
• Practical and, for once, tells you how to do it, with no missing steps or information. There are tool kits, forms and check lists that can be used instantly.
• Written in plain English with no bamboozling jargon, with many practical examples and templates that you can amend to suit your needs.
• Underpinned by empirical research.

After reading Performance Management Reboot you will be able to design, implement and use a performance management system that is perceived as fair by all stakeholders and which stimulates better performance.

Called the Bible of Public speaking, Knockout Presentations is a "seminar in a book" that reduces fear and gives speakers the steps to craft and deliver a talk that will make them a knockout on the platform! It's the next best thing to having Diane DiResta there to teach in person. DiResta provides all the fundamentals without the fluff. Speakers learn what confidence looks like, sounds like, and how to speak the language of confidence, reduce preparation time, craft a compelling talk, size up an audience, overcome fear, and master questions and answers. The Dos and Don'ts at the end of each chapter help speakers review and remember the principles even after putting them into practice. Speaking is the new competitive advantage and Knockout Presentations gives speakers tools and techniques, templates, and resources to improve their skills.

Business, Economics and Legal scholars have all argued about the theoretical importance of annual general meetings in assessing business shareholder relations and wider issues of corporate governance, but often without knowing how the AGM functions in practice. Anne Lafarre combines wide ranging empirical legal and economic research to analyse and understand the real role of the AGM in the European businesses and corporate governance frameworks today. Focusing on seven European member states (Austria, Belgium, France, Germany, Ireland, the Netherlands and the UK) the author persuasively explores how the impact of legal rulings and business pressures effects shareholder representation in European AGMs and their propensity to affect change through these forums. Drawing wide ranging data sets to challenge existing economic and legal theory, the author presents practical conclusions and future policy implications.

Using examples of real students' successful group projects, this succinct and supportive guide will help students tackle group assignments with confidence. Bite-sized chapters take students from forming a group and establishing roles through to dealing with conflict and delivering a group assessment. The book contains practical advice on making decisions and active listening, alongside opportunities to reflect on progress and identify opportunities for improvement. This is an essential resource for all students who are expected to produce a group project as part of their course, regardless of their level or discipline.

The most successful communication professionals are no longer just communication experts-they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations.

Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard. Let's Talk Society - and the society were talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.

First published by Griffin in 1994, Wilma Davidson's clear, practical guide to business writing has established itself as a steady seller and an excellent primer for anyone who writes on the job. Newly revised to cover e-mail, texts, and the latest word social media technology, the book uses examples, charts, cartoons, and anecdotes to illustrate what makes memos, business letters, reports, selling copy, and other types of business writing work.

Exploring Politeness in Business Emails explores the contextual complexities of workplace emails by comparing British English and Peninsular Spanish directive speech events and systematically assessing the impact of contextual factors. Through a combination of qualitative and quantitative methods of data collection and analysis, and the inclusion of metapragmatic insights in the interpretation of the results, the book offers an innovative approach to the study of politeness. The book partially contradicts previous assumptions about English and Spanish directives and provides new insights into the role of politeness in the workplace. By offering a meticulous account of the linguistic choices made by the English and Spanish first language users and the contextual factors influencing these choices, the book suggests far-reaching implications for future research in cross-cultural pragmatics and business discourse, as well as practical implications relevant for academics, postgraduate students and practitioners interested in these fields.

THIRD EDITION DESCRIPTION Updated to reflect the latest technological innovations-and challenges-Social Media: How to Engage, Share, and Connect helps students understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others; - discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and - real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals AUTHOR'S REVISION PLAN In addition to updating some of the links and refreshing the case studies throughout, this document contains specific updates that are necessary to keep Social Media: How to Engage, Share, & Connect current and relevant in the marketplace. Global Changes: Updates to statistics and numbers throughout the book. Updates to in-text examples of brands using social media. Updates to all case studies. Chapter 4: The Roadmap to Success: Developing a Social Media Plan Diversity First Approach: A 21st century look at the United States reveals that we are more ethnically and racially diverse than we have been historically, yet we continue to see gaffes in public relations campaigns that are simply unacceptable. These examples are all discussed in Chapter 12 Crisis Communication: Dove Beauty, Kent State, Gucci, Pepsi Co. and H&M are a few companies that have dealt with high-level embarrassing crisis situations due to incomprehensible social media and PR campaigns. I'd like to add content surrounding the 'diversity first' approach. In doing so, from the initial stages of research through evaluation we can teach our students how to develop more inclusive campaigns. Making diversity and inclusion top of mind when developing social media strategies for is needed in this next edition. Chapter 7: Social Networks This chapter highlights the major social networking sites including Facebook, Twitter, LinkedIn, Snapchat, and Pinterest. In addition to updating the chapter with new statistics for the platforms currently listed, the addition of TikTok is necessary. TikTok: TikTok used in PR With 500 million monthly users TikTok surpassed Facebook, Instagram, Snapchat and YouTube in monthly downloads in the U.S. this year. Brands are starting to use for PR and marketing efforts. The first two companies to adopt a strategy were Guess and Universal Pictures. Both campaigns were extremely successful. The book needs to be updated to include this platform because it is the next SM tool used in our profession. Students must understand how to employ a strategy around TikTok. It is only a matter of time before the app introduces advertising and formal influencer marketing programs like other platforms. Chapter 10: Measuring Social Media's Impact & Value Data in PR In its current form this chapter addresses the fundamentals of measurement. We are in a new age where the consumer is in control. An unprecedented growth rate of social media adoption, where every interaction creates "big data" that can be tracked, mined and analyzed to inform strategic decisions. Those who understand how to harness the power of advanced analytics, social media analytics, social media listening and then apply data driven insights to precision targeting, engagement planning and content optimization, will reap the benefits and capture market opportunity. To this chapter, I want to add the importance of data driven decisions in the profession. Everything we share on social media is in the public domain. This creates a massive opportunity to glean intelligence down to the level of an individual, giving way to the endless possibilities on how measure and target individuals based on their personality traits, habits, preferences, relationships and even political views ... all from their digital footprints. Artificial Intelligence (AI), NLP, and data will be included. The content here will support the changes suggested in chapter 11. Chapter 11: Social Media Ethics Ethics of SM: Because of its transformative capacity across multiple domains, artificial intelligence (AI) is considered a textbook case in industry disruption. Algorithm-powered machines are taking on tasks faster and with fewer errors than those once completed by humans. This illustrates that AI has gained both momentum and importance within society over the past few years - and within PR and social media. AI can complement a communication professionals' skills such as predicting trends of publics, monitoring social media conversations, detecting fake news stories in an effective manner, speech recognition, decision-making, visual enhancements, and historical data. With all of this though, we must contend with the ethical dilemmas AI and data bring to the profession. To that end, I'd like to add a section in the ethics chapter on the implications of AI, data, and privacy.

THIRD EDITION DESCRIPTION Updated to reflect the latest technological innovations-and challenges-Social Media: How to Engage, Share, and Connect helps students understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others; - discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and - real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals AUTHOR'S REVISION PLAN In addition to updating some of the links and refreshing the case studies throughout, this document contains specific updates that are necessary to keep Social Media: How to Engage, Share, & Connect current and relevant in the marketplace. Global Changes: Updates to statistics and numbers throughout the book. Updates to in-text examples of brands using social media. Updates to all case studies. Chapter 4: The Roadmap to Success: Developing a Social Media Plan Diversity First Approach: A 21st century look at the United States reveals that we are more ethnically and racially diverse than we have been historically, yet we continue to see gaffes in public relations campaigns that are simply unacceptable. These examples are all discussed in Chapter 12 Crisis Communication: Dove Beauty, Kent State, Gucci, Pepsi Co. and H&M are a few companies that have dealt with high-level embarrassing crisis situations due to incomprehensible social media and PR campaigns. I'd like to add content surrounding the 'diversity first' approach. In doing so, from the initial stages of research through evaluation we can teach our students how to develop more inclusive campaigns. Making diversity and inclusion top of mind when developing social media strategies for is needed in this next edition. Chapter 7: Social Networks This chapter highlights the major social networking sites including Facebook, Twitter, LinkedIn, Snapchat, and Pinterest. In addition to updating the chapter with new statistics for the platforms currently listed, the addition of TikTok is necessary. TikTok: TikTok used in PR With 500 million monthly users TikTok surpassed Facebook, Instagram, Snapchat and YouTube in monthly downloads in the U.S. this year. Brands are starting to use for PR and marketing efforts. The first two companies to adopt a strategy were Guess and Universal Pictures. Both campaigns were extremely successful. The book needs to be updated to include this platform because it is the next SM tool used in our profession. Students must understand how to employ a strategy around TikTok. It is only a matter of time before the app introduces advertising and formal influencer marketing programs like other platforms. Chapter 10: Measuring Social Media's Impact & Value Data in PR In its current form this chapter addresses the fundamentals of measurement. We are in a new age where the consumer is in control. An unprecedented growth rate of social media adoption, where every interaction creates "big data" that can be tracked, mined and analyzed to inform strategic decisions. Those who understand how to harness the power of advanced analytics, social media analytics, social media listening and then apply data driven insights to precision targeting, engagement planning and content optimization, will reap the benefits and capture market opportunity. To this chapter, I want to add the importance of data driven decisions in the profession. Everything we share on social media is in the public domain. This creates a massive opportunity to glean intelligence down to the level of an individual, giving way to the endless possibilities on how measure and target individuals based on their personality traits, habits, preferences, relationships and even political views ... all from their digital footprints. Artificial Intelligence (AI), NLP, and data will be included. The content here will support the changes suggested in chapter 11. Chapter 11: Social Media Ethics Ethics of SM: Because of its transformative capacity across multiple domains, artificial intelligence (AI) is considered a textbook case in industry disruption. Algorithm-powered machines are taking on tasks faster and with fewer errors than those once completed by humans. This illustrates that AI has gained both momentum and importance within society over the past few years - and within PR and social media. AI can complement a communication professionals' skills such as predicting trends of publics, monitoring social media conversations, detecting fake news stories in an effective manner, speech recognition, decision-making, visual enhancements, and historical data. With all of this though, we must contend with the ethical dilemmas AI and data bring to the profession. To that end, I'd like to add a section in the ethics chapter on the implications of AI, data, and privacy.