A bold addition to existing literature, A Handbook of Corporate Communication and Public Relations provides an excellent overview of corporate communication, comprehensively positioning the field's most current debates. Synthesizing both a multi-disciplinary and interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. Written by academics based in Europe, Asia and North America, the text is well illustrated with contemporary case studies, drawing out the most pertinent best practice outcomes of theoretically based applications. Its four sections cover national communication, international communication, image, identity and reputation management and the future for coporate communication theory and practice. With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.; The Handbook of Corporate Communication and Public Relations is an essential one-sto

Inter-firm relations are not new. But fast developments in technology and globalization have led to increased opportunities for international alliances, and an upsurge in the interest in inter-organizational relations. With the time ripe for a unified theory of collaboration, Inter-firm Collaboration, Learning and Networks surveys the current field, connects differing perspectives and answers questions about who should collaborate, why, and how.

Emphasizing learning and innovation, this book offers an integrated account of the key issues in the design and management of inter-firm relations and networks. It takes a uniquely interdisciplinary approach, bringing together perspectives from economics, sociology and management to offer a new kind of book on this subject. Supporting theory, the book includes illustrative case examples taken from a variety of firm, network and industry types.

Coherent and wide-reaching, Inter-firm Collaboration, Learning and Networks provides students and academics in economics, business, sociology, social psychology and economic geography with the tools required to understand this topical and highly relevant subject.

Inter-firm relations are not new. But fast developments in technology and globalization have led to increased opportunities for international alliances, and an upsurge in the interest in inter-organizational relations. With the time ripe for a unified theory of collaboration, Inter-firm Collaboration, Learning and Networks surveys the current field, connects differing perspectives and answers questions about who should collaborate, why, and how. Emphasizing learning and innovation, this book offers an integrated account of the key issues in the design and management of inter-firm relations and networks. It takes a uniquely interdisciplinary approach, bringing together perspectives from economics, sociology and management to offer a new kind of book on this subject. Supporting theory, the book includes illustrative case examples taken from a variety of firm, network and industry types. Coherent and wide-reaching, Inter-firm Collaboration, Learning and Networks provides students and academics in economics, business, sociology, social psychology and economic geography with the tools required to understand this topical and highly relevant subject.

Highlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto.

Finally An entrepreneurial starting point for real people.
Do you have an entrepreneurial dream? Are you a small business owner determined to grow against all odds? "Wisdom in a Traffic Jam" is your practical how-to manual that takes the guesswork out of starting and developing a successful small business. It's your GPS system for the professional world.
Written in a conversational, down-to-earth style, author Angella Luyk provides real-life advice and business navigation skills based on true experiences with small companies and people who started where you are today--people who were full of ambition and a touch of self-doubt. You'll get:
* Answers to the questions you didn't even know to ask.
* Best practices for networking functions.
* The single most important thing about branding (that most people miss).
* 8 marketing secrets that don't cost a dime.
* The truth on how to hire and manage employees.
* Business ethics action items that earn sales.

If you look at the trends of over 30 years ago in fashion, technology, architecture, and any other industry, what was cutting edge back then has become cliche and grossly out of date now. But in the speaking industry, most people get up and still walk, talk, and sound like the 1980's motivational speakers of yesteryear. The Book on Public Speaking takes a head-on approach and challenges the status quo for business leaders that speak in front of their staff, board of directors, and the public. After reading this book you will be privy to the most current methods for speaking to an audience for maximum impact in today's more sophisticated and skeptical culture. If you are the type of business leader who has achieved a level of success in life and feel compelled to share your story with the world, don't lessen that impact by imitating out-dated speaking techniques. Instead, break the mold of the speaker cliche and tap into a speaking style that is authentic, packs a punch, and leaves the audience wanting more.

The must-have business book. Underneath your polished exterior is a challenged caveperson fending off the mammoth beast of technology every day. Defend yourself by fueling your mind with smart communication concepts, many of which are powered by research in neuroscience and psychology. You'll discover T.H.I.N.K. isn't a stiff ho-hum rules book-it's the Elements of Style guide for communication success. You'll learn: Why we are drawn to technology and how to manage it How to reduce your screen time and be more productive Think, create, and brainstorm wisely and often Experience positive communication Get the messages you want, send the messages they want Write to capture your reader's attention and keep it T.H.I.N.K. is a must-have business book for every busy, business professional. Good news! You don't have to T.H.I.N.K. alone! Use this resourceful guide to create a communications plan with your team and experience the benefits of partying working like it's 1999!

In "The Underdog Edge," you'll learn why being the underdog is an advantage when influencing up, and how to engage the edge for influence success.
There will come a time when you will be the underdog, and you'll have to change the mind of someone more powerful than yourself. The typical influence tactics for general influence situations don't often work with powerful people. These situations call for extreme influence tactics.
Find out:
* Why powerful people have an inherent need to help underdogs
* The five characteristics of underdog "street cred" (and how to obtain it)
* Why showing passion for your cause can actually doom your request
* The one underdog influence move that distinguishes the achievers from the "yaktivists"
* The three qualities your pack members must have for maximum influence
* Why giving the "gift of heroics" is incredibly persuasive

Can you make it as a professional speaker? Knowing how to deliver a great presentation is obviously important, but truly understanding how the speaking industry really works is probably even more important. What do you need to know to deal with event promoters? What can you do to take control of the room and not let the unexpected derail your presentation? Should you pursue the fee or free speaking model? What about technology? What do they mean by 'buying units.' And so much more. In "ABCs of Speaking" industry insiders Adryenn Ashley (the "A"), Bret Ridgway (the "B") and Caterina Rando (the "C") share their combined decades of experience from both the platform and the promoter perspectives. They pull back the curtains and give you a sneak peek into how the speaking world really works. You'll learn how to build a profitable speaking business that allows you to more effectively build your platform and share your powerful message with the world. "ABCs of Speaking" literally covers the world of speaking from A to Z and even if you already consider yourself a professional speaker you're guaranteed to pick up a few nuggets that can help you take things to the next level with your speaking. Get more gigs, make more money and impact more lives today!

You have a story to tell. You have a product, service, idea, or vision to sell---at home, at school, at church, or at work. Your communication is the most powerful tool you possess---but do you know how to use it? How we choose to communicate determines the difference between success and failure---in all of our endeavors. "Bridge Builders" gives you the strategic tools you need to connect to the hearts and minds of your audiences and achieve the objectives that are important to you. "Bridge Builders" is a compelling fable of self-discovery about Daniel Reed's journey from ordinary communicator to inspirational Bridge Builder. It's about the power of crafting messages through the eyes of our audience. It's about learning to craft our message differently as others' needs become the impetus behind our message. No matter who you are or what you do, incorporating key Bridge Builder principles and best practices will revitalize your vision for the way you connect with people: Who is my audience? What do they care about? What obstacles will they present and why? How can I invite input?

Based on a corporate crisis ripped from today's headlines, "Unleash Your BS (Best Self)" tells the tale of Fortune 500 managers who are suddenly facing a post-merger downsizing. With their careers hanging in the balance, they are dropped into a leadership and communications training program that will either leave them in charge . . .or leave them behind. JT Black, the independent consultant known for his entertaining style and powerful results, is assigned the task of developing their leadership finesse, executive presence, and communication skills. In other words, cajoling them to lead and be heard. "Unleash Your BS" is for every manager ready to rise to the next level of his or her leadership. Whether you're in a volatile work environment or are gearing up for your next promotion, this book offers concrete techniques for enhancing your executive presence and strengthening your personal brand.

If you are a leader or even the face of your company, this feel good transformational story will show you how every obstacle you encounter is just part of your evolution. If you continue to evolve to your fullest potential and take this challenge seriously, you will inevitably become the top leader in your industry and a hero within your company. The difference between a good vs. great leader is simple. Great leaders go for it. If you want to take your company to all new heights and stand out from the competition, you're about to discover an exact method that will allow you to overcome fear and go for your biggest goals in a very strategic way. If you are already considered an expert in your field, but want to become the best you can be, and impact even more people, this book will open your mind to a new way of thinking. If you are a trainer or manager in charge of hiring or overseeing others within your company, this book will help you transform procedures into results focused procedures while making employees accountable to them. The Evolution of Training and Coaching Book Will Reveal: How experts can explode their company by offering a power guarantee. How trainers can create results focused training programs, make employees accountable & achieve immediate results. Why now is the time to take your company to the next level. A new proven method designed to explode your business. When it's all said and done, the ideas in this book could be the reason for your company's sky rocketing success!

Spark a transformation, professionally and personally! The ability to persuade and influence is the cornerstone of success. In Ignite a Shift, internationally acclaimed speaker Stephen McGarvey explores the subtleties of effective communication and highlights the essential fact that thinking impacts emotions which drive behavior. Ignite a Shift is the quintessential guide to communication, positive persuasion and influencing with integrity. It reveals the proven techniques that the world's most effective leaders are using to motivate themselves and others to excel professionally and personally. "Ignite A Shift is an insightful guide that supplies readers with practical tools to help influence, persuade, and motivate the people around them. The focus on the power of positivity, linguistics, and storytelling are crucial techniques whether you are leading a team, negotiating a contract, or simply attempting to better frame conversations in everyday life." - Michael Baghramian, Financial Advisor, Forbes List of America's Next Gen Advisors (2019 & 2021) "A must-read for senior executives and leaders. McGarvey provides terrific insights and tools on how to create behavioral shifts to successfully navigate change management." - John Howlett, President, Bunzl Canada

The degree to which the extensive business networks of ethnic Chinese in Asia succeed because of ethnic characteristics, or simply because of the sound application of good business practice, is a key question of great current concern to those interested in business, management and economic development in Asia. This book brings together a range of leading experts who present original new research findings and important new thinking on this vital subject.

eBook available with sample pages: 0203220773

Businesses now realize that their communications infrastructure can be crippled instantly. This work looks at technologies that both help keep connections up with the outside world and uses communications itself to prevent employees from physically getting in harms way. Topics include audio, data and videoconferencing, telecommuting, wireless communications, uninterruptible power systems, disaster planning and recovery, using both the Internet and the telephone network for voice communications, wireless LANs, and distributed systems.

As leaders or parents (or both), navigating difficult conversations is part of our job description. How do we keep calm and achieve a productive outcome, all while keeping our relationships intact? The secret is curiosity. It is the innovation-driving, emotion-calming skill that comes so naturally to us as kids, but gets buried so easily beneath our busy, multitasking lifestyles. The good news is that we just have to relearn what we already know! In "The Power of Curiosity", mother-daughter executive coaching team Kathy Taberner and Kirsten Taberner-Siggins introduce the Curiosity Skills and a full, step-by-step process to use anytime, even when potentially challenging conversations arise. In 'The Power of Curiosity' you'll learn: How to be fully present in every conversation, even when distractions abound The fie listening choices you always have available, whether at home, work, or school Specific calming strategies to access when negative emotions run high A step-by-step process to transform potential conflict into relationship-building opportunities."

To succeed in business, your message must be heard, understood and remembered. This book, with its combination of practical tips and case studies from the experts, will help you to become a more powerful and persuasive speaker, whether pitching for business or presenting to the Board. As a consultant in speech training, I can recommend it unreservedly.Clare Willis, Senior Consultant, Speak First Training, LondonYOU CAN BECOME A CONFIDENT PUBLIC SPEAKERSpeaking is one of the most powerful ways of influencing others at work and in life. And yet for many of us, speaking in front of large or small groups of people is one of our greatest fears. Speaking Persuasively shows you how to convert anxiety into effective communication. LEARN HOW TO GIVE DYNAMIC PRESENTATIONS AND SPEECHESUsing real examples, Speaking Persuasively shows you how to hone your speaking skills in business and politics, in the classroom and in the community. It explains how to order your material, attract the audience's attention (and keep it), control your voice and adapt your techniques for different situations. It also includes practical advice on making a successful business pitch, communicating across cultures and handling the media.Speaking Persuasively is for anyone who wants to become a more persuasive and more impressive public speaker. Valuable information that will make the first-timer more comfortable and the gifted public speaker more persuasive. Shari Armistead, Senior Media Advisor to Queensland Minister for EducationStrips away the mystery of the mass media performance. A useful guide for those on both sides of the microphone.Ellen Fanning, television and radio presenter

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions:
*How can we show the value of public relations?
*What is the value of relationships?
*How do relationships affect reputation?
*What does it mean to practice communication strategically?
*How can we measure and evaluate the effects of public relations programs?
*Should communication programs be integrated?
*How does the new female majority in the profession affect communication Excellence?
This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Bailey brings together a new edition of his successful book, Plain English Approach to Business Writing, with a fresh version of his text on business speaking. Bailey creates a complete and accessible handbook for the reference market and includes new information on writing with computers, computer graphics, layout and typography, as well as updated references and examples.

Yes, It's Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize - YOU ARE THE BRAND.It's no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don't realize that attention isn't owed, it's earned. The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It's as if these people are trying to sell their struggles, and it doesn't work in the long run. Like a car wreck, these folks garner attention, but it's short-lived. Here's a simple question that can serve as a litmus test for you: "Can I build a campfire around what I'm sharing?" Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of today's most influential thought leaders - as well as his own personal brand. In this practical and inspiring book, you will learn: How to identify and showcase your unique expertise How to gain clarity on your message, market, and business model Why the most effective marketing strategy is to simply tell the truth How-To-Preneur vs. Ideapreneur - Which one are you? The three kinds of personal stories that ensure you stand out in your market The simple "9-Box Grid" that shows you how to price your products and services How to cultivate "rocket ship relationships" that skyrocket your revenue, and influence

Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. This book provides practical advice on how to impress, convince and persuade. This fully updated 6th edition now features even more practical exercises, useful templates and top tips that will help you to write succinctly and with impact across different media. How to Write Reports and Proposals will give you the tools to put over a good case with style. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Tavistock Press was established as a co-operative venture between the Tavistock Institute and Routledge & Kegan Paul (RKP) in the 1950s to produce a series of major contributions across the social sciences. This volume is part of a 2001 reissue of a selection of those important works which have since gone out of print, or are difficult to locate. Published by Routledge, 112 volumes in total are being brought together under the name The International Behavioural and Social Sciences Library: Classics from the Tavistock Press. Reproduced here in facsimile, this volume was originally published in 1960 and is available individually. The collection is also available in a number of themed mini-sets of between 5 and 13 volumes, or as a complete collection.

"John Rhodes' Videoconferencing for the Real World, is a one of the world's most comprehensive blueprints on the awesome power of videoconferencing."
From the Foreword by Brad Caldwell
Chairman ICIA and President of
Integrated Media Services, Anaheim, CA
Designed to be useful to both technical and non-technical managers, Video-Conferencing for the Real World demystifies the subject of video communications. It provides easy-to-follow guidelines for deploying a cost-effective video-conferencing solution tailored to an organization's specific needs.
Developed to flexible to the readers need, Video Conferencing for the Real World offers dynamic problem-solving techniques for the communication challenges facing managers today. Examining the technical, economic, and organizational aspects of each requirement and solution, this book offers a sound base of technical information and provides practical solutions based on a wealth of professional experience. Combining his own ideas with the input of system managers and users, service providers, consultants, and manufacturers, the author has developed a guide that will help readers make more informed investments of their time and money. Special attention is paid to conducting an effective needs analysis, and the development of solutions that will adapt easily to future changes in organizational requirements.
Covering a variety of solutions, this book explores the advantages and disadvantages of desktop systems, set-top systems, rollabout systems, and room systems. In addition to compression, multipoint conferencing and data conferencing, this book also addresses topics such as, pilot projects, the preparation of RFPs, servicecontracts, training, content creation, and convergence.
A handbook for the implementation of video communication networks
Includes guidelines for deployment of videoconferencing and other types of networked video
Step-by-step planning guide for selection, installation, and operation of an effective videoconferencing solution