Manual of Business German is the most comprehensive, single-volume reference handbook for students and professionals using foreign languages.
Designed for all users, no matter what level of language skill, it comprises five parts:
* A 6000-word, two-way Glossary of the most useful business terms
* A 100-page Written Communications section giving models of 50 letters, faxes and documents
* An 80-page Spoken Situations section covering face-to-face and telephone situations
* A short Reference Grammar outlining the major grammar features of German
* A short Business Facts section covering essential information of the country or countries where German is used
Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where German is used.

Series Information:
Languages for Business

Italian Business Situations is a handy reference and learning text for all who use or need spoken Italian for business.

Over 40 situations are simply presented, including

* basic phone calls

* leaving messages

* making presentations

* comparing, enquiring, booking

* selling techniques

With full English translations and usage note, Italian Business Situations will help you to communicate confidently and effectively in a broad range of everyday situations.

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis.
The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are:
* the core or inner sphere of communication excellence -- the "knowledge base" of the communication department,
* the "shared expectations" of top communicators and senior managers about the function and role of communication, and
* the organization's culture -- the larger context that either nurtures or impedes communication excellence.
This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

German Business Situations is a handy reference and learning text for all who use or need spoken German for business.
Over 40 situations are simply presented, including
* basic phone calls
* leaving messages
* making presentations
* comparing, enquiring, booking
selling techniques
With full English translations and usage note, German Business Situations will help you to communicate confidently and effectively in a broad range of everyday business situations

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis.
The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are:
* the core or inner sphere of communication excellence -- the "knowledge base" of the communication department,
* the "shared expectations" of top communicators and senior managers about the function and role of communication, and
* the organization's culture -- the larger context that either nurtures or impedes communication excellence.
This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

In this fully updated edition of his classic Presenting to Win, the world's #1 presentation consultant helps you connect with even the toughest, most high-level audiences - and move them to action. Jerry Weissman shows in-person and online presenters of all kinds how to tell compelling stories that focus on exactly what's in it for their listeners. Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you can't see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation. This guide's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors. They'll work for you, too!

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they're going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. The Big Data revolution means more data is available than ever. The trouble is, most people aren't very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don't always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.

The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors' 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.

"Nothing connects people to engage emotionally with your business better than a well-told story - your story." From mega-large corporations to tiny start-ups, every.... single.... business always has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or fulfil their needs. Storytelling for Business reveals why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, and how to tell YOUR story well. For more than 25 years, storytelling has been at the core of everything Rob Wozny has accomplished as an intrepid senior journalist, creative content strategist, and proven business communicator. Leveraging his passion and experience for storytelling, Rob works with business owners and leaders to understand their goals and align them with business storytelling ideas, personalized to attract and engage the people that matter most to them.

From the reviews of Presentations Plus --
"If you want some distilled wisdom on how to improve, read this book. The author shows how to develop and deliver an effective and exciting presentation, based on his own success on the battlefield of business. His methods are simple, practical, and proven; his approach is effective. Read the book and find out for yourself."
--Business Executive
"Who knows, reading Presentations Plus] and applying its advice might just make you too valuable to keep in your present job at your present pay."
--Memphis Business Journal
"Crammed with pithy advice and tips"entertaining, readable...All very convincing, as it should be from someone of David Peoples' experience."
--British Business
" David Peoples] dresses bare-bones theory with lively examples taken from his own experiences."
--Small Business Magazine
"Probably the best book on making oral presentations yet published."
--Management Accounting
Now, the best selling presentations how-to book ever written is better than ever Containing a wealth of new material, this Second Edition includes all new chapters on team presentations, presentations as a marketing tool, hi-tech vs. low-tech visuals, and a "follow the bouncing ball" presentation planning guide. There are also more illustrations and checklists than in the first edition.
Whether you're pitching your services to a new account, presenting a formal report to top management, speaking before your professional association or even your town council, Presentations Plus, Second Edition is packed with all the strategies, guidelines, and principles you'll ever need to present, persuade, and win.

Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel and external stakeholders.
Central to this book is a concern for meaning and its influence on the performance of jobs in response to expectations of co-workers and external publics. The concept of narrative is used to explain how individual and organization performance is the expression of personae that are best when enacted jointly -- in varying degrees of coordination -- to satisfy mutual performance expectations. Narrative explains the power of organizational meaning, interpersonal contacts, group performance, stakeholder negotiation, and internal and external organizational zones of meaning -- assumptions that are shared by people who enact an organization through coordinated efforts.

Diversity, equality and inclusion (DEI) have never been so important in internal communications and yet many feel inadequately prepared. In this guide, the authors combine their expert knowledge to provide a practical approach to bridge this skills and knowledge gap for Internal Communicators. Navigating DEI language can be difficult, but Building a Culture of Inclusivity will help Internal Communicators and business leaders engage employees in driving culture change to ensure everyone feels valued and like they belong. This book covers key points to achieve this such as how to offer tangible change consistently throughout the year and what techniques you will need to deploy to avoid inauthenticity. It also explains how to identify and move away from performative tokenistic actions and biases to help develop tangible deliverables that help every colleague in their organization feel included. This book offers support for conversations with leaders to help them progress the diversity agenda and understand the importance of cultivating a culture of inclusivity across their workforce through their internal communications. Inherently practical, Building a Culture of Inclusivity provides case studies of exemplar DEI communications, exercises for self-assessment and templates to complete to identify goals and strategy. Written by two experienced Internal Communicators, this book will help you understand how to construct and sustain an inclusive workplace where everyone feels included.

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Roessler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus' corporate identity and a close examination of the respective directors' roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.

This book demonstrates the power of writing in informal and formal organizations in the past and the present. It shows how writing, despite long lasting criticisms that can be traced back to Plato, and in spite of its frequent definition as a mere recording medium is in fact a creative mode of communication that supports the expression of emotions, the developing knowledge, and the building of strong communities among faraway individuals. The first part of the book illustrates how this has been true historically. The focus on writing as a fundamental mode of communication - the other being speech or the oral mode - is still important in our technology-infused world, where writing seems to have been reduced to short cryptic text messages or tweets. Precisely because of their heavy reliance on technology, current practices are in need of a deeper understanding that focus on deep as opposed to surface features and unveil the four essential mechanisms - objectification, reflecting, specifying, and addressing - that give writing its creative powers. In the second part of the book, we use contemporary case studies and interviews to illustrate how shifting our focus from the media to the mode of communication and focusing on the mechanisms of writing allows us to go beyond current debates about the capabilities of various communication media and to understand better today's communicative practices. This book is an attempt to unveil the powers of writing as well as to highlight the implications for organizations of the potential loss of these powers in today's world where writing-based distributed collaborations, interpersonal relationships, and online communities are key sources of innovation and support for individuals and organizations.

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this complex scenario, going back to the basic elements of public relations - people and relationships - when managing communications is more important than ever before. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization's decisions. The chapters explore different aspects of how public relations and communication management address the challenges of change in unpredictable times, while considering the human element and the people behind communication. The research was selected from a large number of peer-reviewed contributions to the 2021 Annual Congress of the European Public Relations Education and Research Association (EUPRERA), hosted by Universidad de Navarra in Spain. Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA's annual congress and follow the theme of each event.

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Also Available as a Time Warner AudioBook

What's the one skill you simply must have to succeed? Verbal Fluency.

From Harvard to Stanford and many places in between, the ability to converse with our colleagues, co-workers, and potential clients is identified as the #1 success factor. Whether your goal is a new job, a promotion, confidence in social and business situations, an elected office in a professional association, to expand your business base, or to be chairman of the board, your ability to mix well and converse will determine how well you do. Now expert socializer Susan RoAne, bestselling author of How to Work a Room and The Secrets of Savvy Networking, shows how easy it is to gain the verbal edge.

What Do I Say Next?

Easy to read, enthusiastic, and peppered with hot tips and practical suggestions from scores of business leaders, What Do I Say Next? is a primer that will turn you into a ConverSensation before you know it! No matter if you're shy or extroverted, outgoing or anywhere in the middle, this book is for you. It's packed with important do's and don'ts, guidelines and insights -- some of which may surprise you!

Discover:

• what the terrific talkers avoid -- a special list that goes well beyond the obvious.
• a Seven Quick-Step Shyness Recovery Program-author Susan RoAne recognizes your fears and takes you by the hand.
• the O.A.R. METHOD -- detailed strategies to start, build, and maintain conversation.
• how the masters of small talk prepare themselves for conversation -- and how some small lifestyle changes can turn you into a magnetic and masterful talker.
• solutions to awkward situations -- including what to do when you forget someone's name, how to speak to those in mourning, and the best way to deal with offensive conversations.
• how to communicate online-tips for chat rooms, forums, and E-mail.
• "Magic Words," unusual ice breakers, talk-inducing body language, and other tools of the trade that make conversations hum.
• the best ways to use humor -- and when NOT to use it.
• how to shine at a business function.
• ...and much more!

What Do I Say Next? can do more than improve your social graces. As you become a more effective communicator and listener, you will have a greater influence on decision-makers, build better business relationships, develop friendships...and get more out of life.

"The art of conversation -- which is good for the heart, head, and soul-has been revived by Susan RoAne. She points out why we need to be verbally fluent, how to become so, and she provides the extra nudge of encouragement with humor."
-Jack Canfield, author of Chicken Soup for the Soul

"What Do I Say Next? takes you to the next step after you have 'worked the room.' RoAne shows you how to make scintillating and successful conversation in an upbeat, fun, and commonsense style. My entire industry could use this book!"
-Guy Kawasaki, author of How to Drive the Competition Crazy

"The consummate guide to conversational success...Susan RoAne is known as The Mingling Maven for good reason...she is one. She gives tips, techniques, and strategies in the practical, upbeat, and humorous style that has made her a bestselling author and in-demand speaker."
-Michael LeBoeuf, author of Working Smart and The Perfect Business

"Once you read What Do I Say Next? you will always know the right thing to say to engage others...and be engaging."
-Dr. Tony Alessandra, author of The Platinum Rule

"RoAne's delightful wit makes the lessons easy!"
-Wendy Reid Crisp, national director, National Association for Female Executives

This book provides a step-by-step guide to achieve best practice communication within schools. Communication is a critical component in building strong partnerships with parents, attracting and retaining the best teachers, building and protecting a school's reputation and, ultimately, in ensuring that students can be at their best. Aligned to the National Standards of Excellence for Headteachers (2015), as well as Ofsted and the Independent Schools Inspectorate requirements, it provides an 'inside out' approach to create and communicate a compelling vision, building leadership communication skills and supporting the day-to-day management of communication in schools. Full of practical strategies, audit tools and planning materials to help develop your communication approach, this guide covers key topics such as: attracting and retaining the best teachers; improving the effectiveness of leadership and management; building the reputation of the school; working with parents; and knowing what to do in a crisis. How to Build Communication Success in Your School is essential reading for headteachers, school leaders and all those interested in education management and leadership.

Successful negotiators do not take language for granted. Spoken and written language is the instrument of negotiation. Understanding and using its power is central to managing and influencing the process of exchanging information and discussing ideas in order to reach agreement and achieve your goals. The aims of the book are to heighten awareness of the role of language, and to suggest practical ways you can use language skills to improve the effectiveness of your contribution, your reading of the situation and your ability to manage and control the negotiation process. Specific strategies are indexed for ease of reference. Throughout, there are exercises and examples you can use to review your own practice and to experiment with new skills. "The Language of Negotiation" explains the role of culture, and the qualities and functions of language that are most influential in a negotiation. It suggests strategies and specific tactics for managing conversations, for controlling the topic or for using listening skills to read the situation. It also deals with particular problems such as gaining co-operation and agreement even in adversarial or confrontational situations. This book shoul

Intercultural communication is a necessary skill for those who work in the public and nonprofit sectors, and yet there is a dearth of literature available to help public and nonprofit professionals develop an ability to effectively communicate, interact, and lead in a multicultural society. Drawing on research in intercultural communication, psychology, and public and nonprofit administration, Culturally Mindful Communication provides useful strategies for students and practitioners of public service to improve their intercultural communication skills. Topics include: expectations for public and nonprofit professionals in today's multicultural society frameworks for assessing cultural differences and similarities verbal and nonverbal communication in the intercultural context stereotyping, prejudice, ethnocentrism, microagression, and social privilege as barriers for effective intercultural communication key considerations for effective multicultural teams approaches for effective multicultural community engagement, and leading with cultural mindfulness. To facilitate student learning, several useful pedagogical features are employed throughout the book. The reader follows the stories of two fictional characters - Lavita, a cultural coordinator in city government, and Leo, a program manager at a nonprofit - in their intercultural communication challenges in public and nonprofit sectors. Mini-case stories called 'cultural moments' are incorporated to illustrate real-world intercultural communication examples and to invite application of the tools and concepts introduced in the text. Each chapter includes a set of discussion questions designed to build on the intercultural communication challenges of Lavita and Leo and the 'cultural moments' as well as activities that can be completed in class or as homework assignments. Designed to offer guidance to both current and would-be public servants, Culturally Mindful Communication will be required reading for Public Administration and Public Affairs courses that address diversity and cultural competence, as well as for practitioners looking to develop their intercultural leadership and communication skills.

If you're aware of the tremendous improvements achieved in productivity and quality as a result of employee involvement, then you'll appreciate the great value of creating a visual factory. This book explains why conventional work areas, where fragmented information flows from "top to bottom," must be replaced by the "visual workplace," where information flows in every direction. It details how visual management can make the factory a place where workers and supervisors freely communicate so that every employee can take improvement action.

The author's year-long worldwide research resulted in an abundance of practical recommendations. The communication techniques he suggests will:

• Foster cohesion within groups of employees.
• Turn fault-based into fact based communication.
• Overcome such problems as absenteeism and high defect rates.
• Stimulate an unending flow of suggestions from employees.

A valuable resource for plant, operations, and human relations managers, this text discusses how successful companies develop meeting and communication areas, communicate work standard production controls such as kanban, and make goals and progress visible. Over 200 diagrams and photos illustrate the numerous visual techniques discussed.