The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

A complete road map to creating successful technical presentations

Planning a technical presentation can be tricky. Does the audience know your subject area? Will you need to translate concepts into terms they understand? What sort of visuals should you use? Will this set of bullets truly convey the information? What will your slides communicate to future users? Questions like these and countless others can overwhelm even the most savvy technical professionals.

This full-color, highly visual work addresses the unique needs of technical communicators looking to break free of the bulleted slide paradigm. For those seeking to improve their presentations, the authors provide guidance on how to plan, organize, develop, and archive technical presentations. Drawing upon the latest research in cognitive science as well as years of experience teaching seasoned technical professionals, the authors cover a myriad of issues involved in the design of presentations, clearly explaining how to create slide decks that communicate critical technical information. Key features include: Innovative methods for archiving and documenting work through slides in the technical workplaceGuidance on how to tailor presentations to diverse audiences, technical and nontechnical alikeA plethora of color slides and visual examples illustrating various strategies and best practicesLinks to additional resources as well as slide examples to inspire on-the-job changes in presentation practices

"Slide Rules" is a first-rate guide for practicing engineers, scientists, and technical specialists as well as anyone wishing to develop useful, engaging, and informative technical presentations in order to become an expert communicator. Find the authors at techartsconsulting.com or on Facebook at: SlideRulesTAC

NLP (Neuro-Linguistic Programming) is believed by many to be a powerful set of tools for facilitating change and enhancing performance. Yet, despite the success stories and proliferation of courses, there is still much skepticism about the validity and effectiveness of NLP. In NLP Coaching Susie Linder-Pelz brings, for the first time, an evidence-based perspective to this coaching methodology. She explains how and where NLP coaching is used, examines its links to established principles and practices, and questions aspects of NLP where the empirical evidence is missing. She reviews recent developments in NLP-based coaching practice and proposes a specific research agenda that will move NLP coaching towards an evidence-based approach. NLP Coaching provides numerous case studies and real-life examples which show how NLP assists personal, professional, team, leadership and organizational development. The book includes contributions from leaders in the field: Andrew Bryant, Michelle Duval, Joseph O'Connor, Paul Tosey and Lisa Wake.

An intimate look at how twelve mediators achieve extraordinary results.

At last, Deborah Kolb's collection of interview-based profiles of mediators at work is available in paperback. Written in the style of the New Yorker, the book consists of twelve personal and compelling stories of successful mediators for all areas of our society. Kolb reveals who they are and what techniques they use to achieve results.

?The best examination of what mediators actually do. Anyone who wants to settle a dispute will learn from these profiles.?---Roger Fisher, coauthor, Getting to Yes

Conduct more productive conversations. As a working parent, you lead meetings, advocate for your children, and make presentations that win clients&#8212all with ease. But when your personal life spills into your professional life&#8212whether it's negotiating a schedule change with your boss or talking to your spouse about responsibilities at home&#8212it can be a challenge to communicate effectively and reach agreement. Communicate Better with Everyone provides the expert advice, sample language, and practical solutions you need to help you have more productive conversations with everyone, from your manager to yourself. You'll learn to: Discuss your career and family commitments with your boss Set boundaries&#8212and stick to them Create a safe environment for open, honest conversations Decide whether&#8212and what&#8212to disclose when facing a personal crisis Talk back to your inner critic The HBR Working Parents Series with Daisy Dowling, Series Editor, supports readers as you anticipate challenges, learn how to advocate for yourself more effectively, juggle your impossible schedule, and find fulfillment at home and at work. Whether you're up with a newborn or planning the future with your teen, you'll find the practical tips, strategies, and research you need to make working parenthood work for you.

Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience. It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand. An essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc.

One of the biggest myths that plagues the business world today is that our ability to network depends on having the "gift-of-gab." You don't have to be outgoing to be successful at networking. You don't have to become a relentless self-promoter. In fact, you don't have to act like an extrovert at all. The truth is that when introverts are armed with a plan that lets them be their authentic selves, they make the best networkers. Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking. A sequel to Pollard's international bestseller The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone, this book masterfully confronts the stigma around the so-called extroverted arena of networking. In The Introvert's Edge to Networking, you'll discover how to: Overcome your fear and discomfort when networking Turn networking into a repeatable system Leverage your innate introverted strengths Target and connect with top influencers Leverage the power of virtual and social networking The introvert's roadmap to success doesn't look like the extroverts, we're different and we should embrace that. Whether you're a small business owner struggling to make a living or a professional who's hit a career plateau, The Introvert's Edge to Networking is your path to a higher income and a rolodex of powerful connections.

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response. This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected.

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders' skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

Organizations are about conversations. For any organization to achieve its goals, people need to interact and those interactions require dialogue and conversation. Yet, thanks to technology, we seem to be having fewer genuine conversations. This book seeks to change this, through "how to skills" and wider cultural change advice.

Make your message stick with expert help from this classic trainer's resource How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear advice and real-world practicality, this book covers all aspects including planning, setup, delivery, coaching, and more including valuable guidance on selling your services. This new Fourth Edition has been updated and expanded, with new information on training simulations, self-marketing, and online delivery. New templates and worksheets help you sell your presentation more effectively, and insider tips leave you equipped to handle any situation that might arise. Novice presenters will find extensive guidance for every phase of the process, and even veteran presenters will learn how to fine-tune and adjust their methods to suit their audience and mode of delivery. Most trainers and presenters know all they need to know about their chosen topic, but very few know how to present it effectively. For more than a decade, this book has been training the trainers from behind-the-scenes preparations to "in the pit" performance and working with trainees hands-on, straightforward guidance shows you how to: * Capture and hold the audience's interest with expert pacing and visual aids * Take advantage of new technologies that make training more accessible * Prepare each session thoroughly to avoid mistakes, malfunctions, and delays * Offer effective feedback, fine-tune delivery, market your services, and more As training departments shrink many disappearing entirely more and more companies are turning to keynote and workshop delivery as a way of reaching key clients. Podcasts are replacing live training, and new technology is continually changing the way presentations are made. Professional trainers and speakers must understand the nuances of any audience/delivery permutation, and tailor their methods to match. How to Run Seminars and Workshops is a trusted resource for presenters seeking to boost their effectiveness at any level, in any industry.

Taking Minutes of Meetings guides you through the entire process of minute taking: arranging the meeting; writing the agenda; creating the optimum environment; structuring the meeting and writing notes up accurately. The often misunderstood role of minute-taker is one of the most important and powerful in a meeting, and this book will help you excel at this crucial skill, allowing you to build your career and credibility. Taking Minutes of Meetings is an easy to read 'dip-in, dip-out' guide, providing hands-on advice about the sections of a meeting as well as tips on how to create an agenda, personal preparation, best practice advice on taking notes and how to improve your accuracy. Fully updated for 2019, this 5th edition now features even more practical exercises, useful templates, and top tips, as well as guidance on using technology effectively and minutes for different types of meetings. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization--the high-tech giant Rakuten--in the five years following its English lingua franca mandate. Neeley's behind-the-scenes account explores how language shapes the ways in which employees who work in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations in Brazil, France, Germany, Indonesia, Japan, Taiwan, Thailand, and the United States, Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"--someone detached from their mother tongue or home culture. Through her unfettered access to the inner workings of Rakuten, she reveals three distinct social groups: "linguistic expats," who live in their home country yet have to give up their native language in the workplace; "cultural expats," or native speakers of the lingua franca, who struggle with organizational values that are more easily transmitted after language barriers are removed; and finally "linguistic-cultural expats," who, while native to neither the lingua franca nor the organization's home culture, surprisingly have the easiest time adjusting to language changes. Neeley demonstrates that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, and that there are lessons to be learned for all global companies as they confront language and culture challenges. Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization.

Marshal support throughout your organization

Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.

There is NO SUCH THING as a mindless doodle What did Einstein, JFK, Edison, Marie Curie, and Henry Ford have in common? They were all inveterate doodlers. These powerhouse minds knew instinctively that doodling is deep thinking in disguise-a simple, accessible, and dynamite tool for innovating and solving even the stickiest problems. Sunni Brown's mission is to bring the power of the Doodle to the rest of us. She leads the Revolution defying all those parents, teachers, and bosses who say Stop doodling! Get serious! Grow up! She overturns misinformation about doodling, demystifies visual thinking, and shows us the power of applying our innate visual literacy. She'll teach you how to doodle any object, concept, or system imaginable, shift habitual thinking patterns, and transform boring text into displays that can engage any audience.

"Lilyan Wilder has trained more broadcasters, politicians, and business executives than anybody." - Charles Osgood, Anchor, CBS News Sunday Morning.

When people say they'd rather die than address an audience, they're not kidding. Fear of public speaking has even topped death in some surveys. But now top communications consultant Lilyan Wilder offers some sound advice on how to overcome the crippling inhibition of public speaking. Her clients have included media icons Oprah Winfrey and Charlie Rose, former President George Bush, John Sculley, and Katharine Graham. 7 Steps to Fearless Speaking will teach you how to cope with the panic, avoidance, and trauma of speaking as you give the gift of your conviction and experience your voice for the first time.

"Lilyan Wilder is the industry's undisputed grand dame of broadcast coaching." —The New York Times.

"Lilyan Wilder understands how to make the essential connection between a speaker and an audience. In this book, she tells you how to do it as she has told so well to so many famous communicators." —Charlie Rose.

"7 Steps to Fearless Speaking has helped me to speak with persuasion and conviction....Follow Wilder's sage counsel, and you'll find your public speaking much improved and more rewarding." —Ivan Seidenberg, Chairman and CEO, Bell Atlantic.

"Lilyan Wilder is simply the best. I continue to use many of her exercises on a daily basis. They're wonderful." —Dr. Bob Arnot, Chief Medical Correspondent, NBC News.

"Lilyan Wilder is simply awesome, personally and professionally." —Maria Shriver, Correspondent, NBC News.

How to Wash a Chicken is not a book about public speaking (or chickens), it’s a comprehensive playbook for business leaders and people on their way up to give the best presentations of their lives, and embark on a circle of presentation success.

More often than not, the best intentions and most innovative ideas get lost in a poorly executed presentation. Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor, and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From presenting business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process, and be able to present with more confidence and conviction than they ever had before, setting readers on a path of professional growth.

Intercultural communication is a necessary skill for those who work in the public and nonprofit sectors, and yet there is a dearth of literature available to help public and nonprofit professionals develop an ability to effectively communicate, interact, and lead in a multicultural society. Drawing on research in intercultural communication, psychology, and public and nonprofit administration, Culturally Mindful Communication provides useful strategies for students and practitioners of public service to improve their intercultural communication skills. Topics include: expectations for public and nonprofit professionals in today's multicultural society frameworks for assessing cultural differences and similarities verbal and nonverbal communication in the intercultural context stereotyping, prejudice, ethnocentrism, microagression, and social privilege as barriers for effective intercultural communication key considerations for effective multicultural teams approaches for effective multicultural community engagement, and leading with cultural mindfulness. To facilitate student learning, several useful pedagogical features are employed throughout the book. The reader follows the stories of two fictional characters - Lavita, a cultural coordinator in city government, and Leo, a program manager at a nonprofit - in their intercultural communication challenges in public and nonprofit sectors. Mini-case stories called 'cultural moments' are incorporated to illustrate real-world intercultural communication examples and to invite application of the tools and concepts introduced in the text. Each chapter includes a set of discussion questions designed to build on the intercultural communication challenges of Lavita and Leo and the 'cultural moments' as well as activities that can be completed in class or as homework assignments. Designed to offer guidance to both current and would-be public servants, Culturally Mindful Communication will be required reading for Public Administration and Public Affairs courses that address diversity and cultural competence, as well as for practitioners looking to develop their intercultural leadership and communication skills.

From the reviews of Presentations Plus --
"If you want some distilled wisdom on how to improve, read this book. The author shows how to develop and deliver an effective and exciting presentation, based on his own success on the battlefield of business. His methods are simple, practical, and proven; his approach is effective. Read the book and find out for yourself."
--Business Executive
"Who knows, reading Presentations Plus] and applying its advice might just make you too valuable to keep in your present job at your present pay."
--Memphis Business Journal
"Crammed with pithy advice and tips"entertaining, readable...All very convincing, as it should be from someone of David Peoples' experience."
--British Business
" David Peoples] dresses bare-bones theory with lively examples taken from his own experiences."
--Small Business Magazine
"Probably the best book on making oral presentations yet published."
--Management Accounting
Now, the best selling presentations how-to book ever written is better than ever Containing a wealth of new material, this Second Edition includes all new chapters on team presentations, presentations as a marketing tool, hi-tech vs. low-tech visuals, and a "follow the bouncing ball" presentation planning guide. There are also more illustrations and checklists than in the first edition.
Whether you're pitching your services to a new account, presenting a formal report to top management, speaking before your professional association or even your town council, Presentations Plus, Second Edition is packed with all the strategies, guidelines, and principles you'll ever need to present, persuade, and win.

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years—from Federal Express overnight delivery to Saturn's fixed sticker price—and you'll see a perfect example of the principle of disruption in action.

Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it clearly, reproduce it to create your own business breakthroughs, and make it an integral part of how your company operates? Probably not—unless, of course, you're already familiar with the principles and practices spelled out in Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru.

To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it.

In Disruption, Dru shows you how to harness the enormous potential of this concept. He introduces innovative strategies for breaking down creative barriers and shows you how to analyze traditional approaches from new perspectives. Next, he provides valuable tools for identifying and cataloging conventions, including "what if," "multicultural analysis," and the "disruption bank." He then demonstrates—with the help of dozens of galvanizing examples from around the world—how to apply this knowledge systematically to create innovative competitive strategies, marketing campaigns, and operations plans that can revitalize your company or department.

Disruption is must reading for all advertising and marketing professionals, as well as business people who understand the value of creativity.

Praise for Disruption

"Dru offers not just a convincing context but a successful methodology for breaking out of creative ruts. There's nothing like stirring up a little turbulence to get new thoughts flying. In this book, Dru tells how to pump new energy into brands, with fresh, even revolutionary thinking." —Aldo Papone Senior Advisor, American Express Company

"Dru's advertising theories in Disruption are nontraditional, which is exactly what you need to regain the interest and trust of today's consumers." —Scott Bedbury Senior Vice President, Marketing, Starbucks Coffee Company

"Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there." —Richard Branson Founder and Chairman of Virgin Group of Companies.

"I read Disruption with admiration and recognition. The neat marketing premise of disruption, as articulated, is brilliant. The case studies are compelling . . . making this an unusually easy read." —Owen J. Lipstein Editor-in-Chief, Psychology Today, Spy, Mother Earth News.

"I enjoyed reading Jean-Marie Dru's book and found myself nodding my head rather than nodding off. It's a timely and well-argued reminder of the need to be different." —David Abbott Chairman, Abbott Mead Vickers BBDO Ltd.

"Dru offers a truly absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise—advertising that is different but effective. He offers a distinctive approach to discovering unconventional but sensible ideas for brands and for the advertising that supports them —in print, TV, or the Internet." —Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School.

"Disruption is a catalyst of the imagination, an invaluable guide for rejecting conventionality, ideas which have always been at the heart of MTV." —Bill Roedy CEO, MTV International

Is Silence Killing Your Strategy? In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak truth to power, senior leaders don't hear what they need to hear about their company's fitness to compete, and employees lose trust in those leaders and become less committed to change. In Fit to Compete, Beer presents an antidote to silence--principles and a time-tested innovative process for holding honest conversations with everyone in your organization. Used by over eight hundred organizations across the globe, the strategic fitness process has helped leaders in a diverse range of industries--including medical technology, information technology, banking, restaurant chains, and pharmaceuticals--hear the raw but necessary truth about the sources of misalignment between their strategies and their organizations. In addition to step-by-step instructions, Beer offers detailed and illustrative case studies of companies that have conducted honest conversations to great effect. He also shows how to apply the process more broadly to a variety of strategic challenges and at multiple levels throughout the organization. Practical, enlightening, and comprehensive, Fit to Compete is the book you should turn to if you to want create winning strategies that your entire company will rally behind.

This book brings together experts from research and practice. It includes the design of innovative Robot Process Automation (RPA) concepts, the discussion of related research fields (e.g., Artificial Intelligence, AI), the evaluation of existing software products, and findings from real-life implementation projects. Similar to the substitution of physical work in manufacturing (blue collar automation), Robotic Process Automation tries to substitute intellectual work in office and administration processes with software robots (white-collar automation). The starting point for the development of RPA was the observation that - despite the use of process-oriented enterprise systems (such as ERP, CRM and BPM systems) - additional manual activities are still indispensable today. In the RPA approach, these manual activities are learned and automated by software robots, either by defining rules or by observing manual activities. RPA is related to business process management, machine learning, and artificial intelligence. Tools for RPA originated from dedicated stand-alone software. Today, RPA functionalities are also integrated into elaborated process management suites. From a conceptual perspective, RPA can be structured into input components (sensors in the wide sense), an intelligence center, and output components (actuators in the wide sense). From a strategic perspective, the impact of RPA can be related to the support of existing tasks, the complete substitution of human activities, and the innovation of processes as well as business models. At present, high expectations are related to the use of RPA in the improvement of software-supported business processes. Manual activities are learned and automated by software robots that interact with existing applications via the presentation layer. In combination with artificial intelligence (AI) as well as innovative interfaces (e. g., voice recognition) RPA creates a novel level of automation for office and administration processes. Its benefit potential reaches a return on investment (ROI) up-to 800% that is documented in various case studies.

Train your body to communicate with confidence and clarity-have your body match what your mouth says...

The popular phrase "leading from influence" takes for granted that influence derives chiefly from verbal communication. However, communication is about more than words. To get to the next level in your career, you must communicate with your entire self.

"What Your Body Says" gives you the straight-up "how-to" on unifying what you say with what you do, allowing you to better connect with other people and reach your full leadership potential. It gives you a clear and simple process to follow, all drawn from an intense study of how language impacts people's lives and emotions. Filled with useful tools, strategies, and techniques, this book gives you the key toSpeak intelligently while looking smart, engaging and realDeliver unpleasant messages without pain or guiltHaving a committee meeting and getting something doneAnd more

Written by Sharon Sayler, a highly accomplished expert in marketing, presentations, and body language, "What Your Body Says" is the only guide you need to achieve the competitive edge in your personal and business communication style.