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Books > Business & Economics > Business & management > Business communication & presentation

Current Issues in Convention and Exhibition Facility Development (Hardcover): Robert R. Nelson Current Issues in Convention and Exhibition Facility Development (Hardcover)
Robert R. Nelson
R4,559 Discovery Miles 45 590 Ships in 12 - 19 working days

Increase tourism in your community by designing and expanding your local convention and exposition services! This book provides you with solutions to the issues that can arise during the planning and production phases of constructing a facility as part of a community's tourism infrastructure. In Current Issues in Convention and Exhibition Facility Development, you'll find diverse perspectives from experts in a range of disciplinesincluding public policy, tourism, convention management, and urban planning. As more communities attempt to gain a share of the economically important meetings and exhibition market, this critical resource will aid university faculty, state and city government officials, and convention and visitors' bureaus. Current Issues in Convention and Exhibition Facility Development examines the reasons why certain communities should create convention, event, or tourism centers. The strategies and tips presented in this book can help you select the most appropriate course of action for any given community, from locating the best area to build a center, to allocating space for an exhibition center in an already existing public building. This extensive guide addresses the political, economical, and environmental concerns that can prevent a convention center from ever leaving the drawing board. This book offers you practical advice on a number of concepts, including: linear planning in the first phaseten questions communities must confront Dedicated Convention Centers (DCC)the mother lode of convention/exhibit tourism capitalizing on the union of two industriesconventions and casinos the definition of success in the lifetime of a convention center capturing a share of the market without interfering with local venues the facts behind the illusionsinvestigating the empirical evidence behind the central myths of the convention and tradeshow industry Current Issues in Convention and Exhibition Facility Development is generously enhanced with figures, tables, models, and case studies to illuminate the facts you need to know to stay competitive.

Creating Effective Groups - The Art of Small Group Communication (Hardcover, Fourth Edition): Randy Fujishin Creating Effective Groups - The Art of Small Group Communication (Hardcover, Fourth Edition)
Randy Fujishin
R1,970 Discovery Miles 19 700 Ships in 12 - 19 working days

This practical book gives students the fundamental knowledge and skills necessary to communicate more effectively and interact more productively in the small group setting. With the help of this book, any group member can learn the skills necessary to participate in and lead a task group in an effective, productive, and healthy manner. The fourth edition features new content on communicating within virtual groups and conducting online meetings.

Essentials of Business Communication (Hardcover): Noah Thompson Essentials of Business Communication (Hardcover)
Noah Thompson
R3,753 R3,384 Discovery Miles 33 840 Save R369 (10%) Ships in 10 - 15 working days
Can Do Writing - The Proven Ten-Step System for Fast and Effective Business Writing (Paperback): Daniel Graham, Judith Graham Can Do Writing - The Proven Ten-Step System for Fast and Effective Business Writing (Paperback)
Daniel Graham, Judith Graham
R519 R492 Discovery Miles 4 920 Save R27 (5%) Ships in 12 - 19 working days

A simple, ten-step system for mastering the art of effective, persuasive business or technical writing

"The Grahams' system is the best way to transform data and ideas into meaningful information necessary to make profitable decisions. Their system works every time."
--Steven Laposa, PhD, MBA, Loveland Commercial Endowed Chair in Real Estate, Colorado State University

"The Grahams' straightforward program helps my teams create clear and concise reports, letters, and other documents with minimal effort. I want this program to become the standard for my teams."
--Bill Walter, Senior Vice President, Government and Infrastructure Division, KBR

"The "Can Do Writing" system made my career I used it to write a winning business plan and proposal, and now I use it every day for all communications. Can Do Writing provides valuable insights into business and management as well as writing techniques."
--Christian Robey, President, DC Progress

You may be an expert at what you do, but if you can't communicate effectively in writing it may not matter. For scientists, businesspeople, and professionals in fields from engineering to public relations, the art of writing well can be a vital key to professional success.

Luckily, you don't need an English degree to produce top-class writing. If you're one of the millions of people who have to write clear, persuasive, understandable documents for your job, "Can Do Writing" is for you. Whether you're writing a business plan, a scientific paper, a press release, or anything else, this simple, straightforward guide will show you how to do it quickly, with style and confidence. You'll learn how to:

Understand your audience and subject matter

Develop a simple, five-part purpose statement to keep you on track

Organize your main points into a coherent, sensible order

Edit your work for clarity, coherence, organization, and logic

Economize your words to craft a concise, powerful document

Make your documents easily readable for any audience

Here's the Pitch - How to Pitch Your Business to Anyone, Get Funded, and Win Clients (Hardcover): Martin Soorjoo Here's the Pitch - How to Pitch Your Business to Anyone, Get Funded, and Win Clients (Hardcover)
Martin Soorjoo
R587 R500 Discovery Miles 5 000 Save R87 (15%) Ships in 12 - 19 working days

Advice for every pitch situation a modern day entrepreneur will encounter

Whether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. "Here's the Pitch" reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts.

"Here's the Pitch" provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book: Demonstrates proven, effective pitch techniquesOffers step-by-step advice for preparing your pitchHelps you develop a confident, winning mind-setExamines a range of pitch scenarios entrepreneurs frequently encounter

Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. "Here's the Pitch" provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.

Flip the Script - Getting People to Think Your Idea is Their Idea (Paperback): Oren Klaff Flip the Script - Getting People to Think Your Idea is Their Idea (Paperback)
Oren Klaff
R397 R351 Discovery Miles 3 510 Save R46 (12%) Ships in 12 - 19 working days

This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up. That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They'll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps. You will learn how to: *Achieve Status Alignment: Use a status tip-off, a strategically placed remark that identifies you as an insider who can relate to your client's concerns. *Close the Certainty Gap: Allay your buyer's fears about going into business with you by delivering a flash roll, proving your expertise in the domain. *Present Your Idea as Plain Vanilla: Don't overhype your product as a first-of-its-kind solution. The more you emphasise the familiar, reliable elements of your product, the easier you make it for your buyer to say yes. Packed with examples of the long-shot, often hilarious deals that Klaff has pulled off over the years, Flip the Script is the most entertaining, informative masterclass in dealmaking you'll find anywhere. It will transform your approach to pitching, leaving you fully prepared to raise money, seal deals and keep your cool in the toughest business situations.

Leading with Cultural Intelligence - The Real Secret to Success (Paperback): David Livermore Leading with Cultural Intelligence - The Real Secret to Success (Paperback)
David Livermore
R506 Discovery Miles 5 060 Ships in 10 - 15 working days
Excellent Public Relations and Effective Organizations - A Study of Communication Management in Three Countries (Hardcover):... Excellent Public Relations and Effective Organizations - A Study of Communication Management in Three Countries (Hardcover)
James E. Grunig, David M. Dozier
R4,632 Discovery Miles 46 320 Ships in 12 - 19 working days

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions:
*How can we show the value of public relations?
*What is the value of relationships?
*How do relationships affect reputation?
*What does it mean to practice communication strategically?
*How can we measure and evaluate the effects of public relations programs?
*Should communication programs be integrated?
*How does the new female majority in the profession affect communication Excellence?
This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Great Networking - The art and practice of building authentic professional relationships (Paperback): Great Networking - The art and practice of building authentic professional relationships (Paperback)
R300 Discovery Miles 3 000 Ships in 12 - 19 working days

Relationships are at the heart of everything in life. But whilst we invest a considerable amount of effort into our personal relationships, we often overlook the professional kind. Yet this is the area of our lives where our investment of positive effort will generate significant benefits. Great Networking is full of candid, personal accounts of the ups and downs faced on the journey to become good at professional relationships, with real-life lessons from those who have developed mastery in connecting with others. Bringing into play social media and the virtual angle, this is a complete, unique guide for soulful professional relationship-building in the 21st century, from a practitioner who has walked the walk and who is sharing what she has learned over a 20-year career in professional services.

Reading the Room - Group Dynamics for Coaches and Leaders (Hardcover): D Kantor Reading the Room - Group Dynamics for Coaches and Leaders (Hardcover)
D Kantor
R1,468 Discovery Miles 14 680 Ships in 9 - 17 working days

Praise for Reading the Room

"If you believe, as I do, that tackling our toughest problems in organizations and societies will require significant advances in the human domain of how we think and interact, then you will find this book a wonderful resource for a healthier future."--Peter Senge, senior lecturer, leadership and sustainability, MIT Sloan School of Management; and founding chair, Society for Organizational Learning (SoL)

"A must-read for anyone truly interested in gaining access to and managing their own actions/behavior as well as all those we work with, live with, and interact with. It will shift the way you, others, and the world occur for you."--Michael C. Jensen, Jesse Isidor Straus Professor of Business Administration, emeritus, Harvard Business School

"David Kantor is one of the very few master innovators and theorists in organizational leadership. In this combined story and practice guide, Kantor helps leaders see the hidden dynamics of the groups they lead, and the personal and social factors that shape their relationships with those groups." --Art Kleiner, editor in chief, strategy+business

"Kantor addresses the fundamental issue that leaders are surprisingly inept in conversation and in managing groups. Leaders and managers at all levels should be learning these concepts in order to improve their own ability to analyze what is going on and react appropriately."--Edgar H. Schein, professor emeritus, MIT Sloan School of Management; and author, Helping: How to Offer, Give, and Receive Help

"An exceptional book in the true sense of the word. It stands alone in its grasp of what it takes to succeed as a leader. It's not simply about mastering the five forces, milking cash cows, accelerating experience curves, or even spurring disruptive innovation. It's about reading the room. Leaders who gain mastery of what David Kantor has to teach in this book will achieve true success, not just as leaders, but as people." --Diana M. Smith, chief executive partner, New Profit Inc.; and author, The Elephant in the Room: How Relationships Make or Break the Success of Leaders and Organizations

"There are only a few wise masters in the world when it comes to any real understanding of leader-ship, and even fewer who share their secrets. David Kantor is one of them, and in Reading the Room we have brilliantly laid out before us both a unique lens and a highly practical method that will change for good the way you lead, and more, the way you think. Not to be missed " --William Isaacs, author, Dialogue and the Art of Thinking Together; and senior lecturer, MIT Sloan School of Management

Engineering Speaking by Design - Delivering Technical Presentations with Real Impact (Paperback): Edward J. Rothwell, Michael... Engineering Speaking by Design - Delivering Technical Presentations with Real Impact (Paperback)
Edward J. Rothwell, Michael J. Cloud
R1,633 Discovery Miles 16 330 Ships in 12 - 19 working days

From the Authors of Engineering Writing by Design: Creating Formal Documents of Lasting Value Engineering presentations are often a topic of frustration. Engineers complain that they don't enjoy public speaking, and that they don't know how to address audiences with varying levels of technical knowledge. Their colleagues complain about the state of information transfer in the profession. Non-engineers complain that engineers are boring and talk over everybody's heads. Although many public speaking books exist, most concentrate on surface issues, failing to distinguish the formal oral technical presentation from general public speaking. Engineering Speaking by Design: Delivering Technical Presentations with Real Impact targets the formal oral technical presentation skills needed to succeed in modern engineering. Providing clear and concise instruction supported by illustrative examples, the book explains how to avoid logical fallacies (both formal and informal), use physical reasoning to catch mistakes in claims, master the essentials of presentation style, conquer the elements of mathematical exposition, and forge a connection with the audience. Each chapter ends with a convenient checklist, bulleted summary, and set of exercises. A solutions manual is available with qualifying course adoption. Yet the book's most unique feature is its conceptual organization around the engineering design process. This is the process taught in most engineering survey courses: understand the problem, collect relevant information, generate alternative solutions, choose a preferred solution, refine the chosen solution, and so on. Since virtually all engineers learn and practice this process, it is so familiar that it can be applied seamlessly to formal oral technical presentations. Thus, Engineering Speaking by Design: Delivering Technical Presentations with Real Impact is inherently valuable in that it shows engineers how to leverage what they already know. The book's mantra is: if you can think like an engineer, you can speak like an engineer.

Read This! Business Writing That Works (Paperback): Robert Gentle Read This! Business Writing That Works (Paperback)
Robert Gentle
R415 Discovery Miles 4 150 Ships in 12 - 19 working days

Go on, admit it: most of the business documents that cross your desk really test your patience. If you're brave enough, you'll skim through them in an attempt to capture the key points. More often than not, you'll find them or throw them into the bin.

That's because most business writing is long, complex and takes forever to get to the point. This is self-defeating as the available reading time is often only a few minutes or less.

In this book, you'll learn to:

  • Grab and sustain your reader's attention
  • Produce a user friendly layout
  • Draw attention to key passages

It's a fundamental set of techniques that you'll be able to apply to all kinds of business writing - letters, e-mails, reports, memos, websites, business plans, forms, sign boards and even graphs.

Read This! Will demolish many of the enduring myths that many of us hold dear about business writing - for example, that Times New Roman is the best font, that you must always start a letter with Thank you, or that a report must always have a conclusion at the end.
Power Cues - The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact (Hardcover): Nick... Power Cues - The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact (Hardcover)
Nick Morgan
R773 R681 Discovery Miles 6 810 Save R92 (12%) Ships in 10 - 15 working days

Take control of your communications--before someone else does
What if someone told you that your behavior was controlled by a powerful, invisible force? Most of us would be skeptical of such a claim--but it's largely true. Our brains are constantly transmitting and receiving signals of which we are unaware. Studies show that these constant inputs drive the great majority of our decisions about what to do next--and we become conscious of the decisions only after we start acting on them. Many may find that disturbing. But the implications for leadership are profound.
In this provocative yet practical book, renowned speaking coach and communication expert Nick Morgan highlights recent research that shows how humans are programmed to respond to the nonverbal cues of others--subtle gestures, sounds, and signals--that elicit emotion. He then provides a clear, useful framework of seven "power cues" that will be essential for any leader in business, the public sector, or almost any context. You'll learn crucial skills, from measuring nonverbal signs of confidence, to the art and practice of gestures and vocal tones, to figuring out what your gut is really telling you.
This concise and engaging guide will help leaders and aspiring leaders of all stripes to connect powerfully, communicate more effectively, and command influence.

The Bullshit-Free Book - How to communicate clearly and reclaim our language (Hardcover): Kevin Duncan The Bullshit-Free Book - How to communicate clearly and reclaim our language (Hardcover)
Kevin Duncan
R233 Discovery Miles 2 330 Ships in 12 - 19 working days

Bullshit is everywhere. Some of it is just lazy, some is complete nonsense, and yet some is at least trying to communicate something, even if it fails. Bestselling author Kevin Duncan has been on a life mission to improve business language and understanding. In his latest book, he weeds out the worst offenders, and the contexts in which they most frequently occur, to provide readers with a path to clear communication. The book starts with an examination of why we seem to use so much jargon and non-sensical words and phrases in our daily working lives. Duncan then lists and analyses the 100 most popular examples of bullshit used internally and externally, their real meaning, and rates how harmless or dangerous they are. The book ends with advice on dealing with bullshitters and a manifesto to help anyone achieve clear, bullshit-free communication.

Communication in the Design Process (Paperback): Stephen A. Brown Communication in the Design Process (Paperback)
Stephen A. Brown
R2,554 Discovery Miles 25 540 Ships in 12 - 19 working days


The Design and Construction industry is in a state of attempted change. Improvement is a key word for employer, consultant and contractor. Real steps forward are slow, and most damning is the continuous repetition of the same mistakes. Communication in the Design Process considers the gap that can exist between client expectation and realisation in building projects. It focuses on the communication interface between the employer and the consultant design team, and specifically on the areas of function, finance, timescale and aesthetics. This book includes an extensive review of current thinking and guidance on this and other related subjects. New data is obtained from a survey using questionnaires and personal semi-structured interviews. Data is presented graphically, analysed and compared with practice as defined in current literature.

eBook available with sample pages: 0203478916

HBR's 10 Must Reads on Managing Yourself 2-Volume Collection (Mixed media product): Harvard Business Review HBR's 10 Must Reads on Managing Yourself 2-Volume Collection (Mixed media product)
Harvard Business Review
R1,135 R956 Discovery Miles 9 560 Save R179 (16%) Ships in 10 - 15 working days

If you read nothing else on managing yourself, read these definitive articles from Harvard Business Review. You have the power to position yourself for success, cut your own career path, develop your skills, and shape the life you'll live. HBR's 10 Must Reads on Managing Yourself 2-Volume Collection provides enduring ideas and practical advice to help you stay engaged, be productive, and continue to grow throughout your working life. Bringing together HBR's 10 Must Reads on Managing Yourself and HBR's 10 Must Reads on Managing Yourself, Vol. 2, this collection includes twenty articles selected by HBR's editors and features the indispensable article "How Will You Measure Your Life?" by Clayton M. Christensen. From timeless classics to the latest game-changing ideas from thought leaders Peter F. Drucker, Daisy Dowling, Daniel Goleman, and Jennifer Petriglieri, and more, HBR's 10 Must Reads on Managing Yourself 2-Volume Collection will inspire you to: Identify areas for personal growth Consider your strengths, work preferences, values, and contributions Build your skills and stay relevant Develop learning agility Balance work, home, community, and self Replenish your physical and mental energy Rebound from tough times Prepare for your next opportunity Stay engaged throughout your 50+-year work life HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.

The Storytelling Workbook - A nine-week programme to tell your story (Paperback): Anthony Tasgal The Storytelling Workbook - A nine-week programme to tell your story (Paperback)
Anthony Tasgal
R237 Discovery Miles 2 370 Ships in 12 - 19 working days

The Storytelling Workbook is a nine-week programme (based on Anthony Tasgal's 'rule of three') to help you learn to better tell your own narrative and present your story whether it be for your CV, your dating apps or your own personal writing. It is an entertaining, instructive and interactive guide to becoming a better storyteller across all facets of your personal and professional life. Including a mix of case studies, advice and exercises, this workbook is structured into three sections: before, during and after. In the before section, you will learn to free yourself from reductionism, obsession with numbers, facts, data and 'messaging'; in the during section, you will concentrate on finding simplicity, meaning and depth; while finally, in after, you will come to understand how to write less and think more and ultimately to keep writing again and again.

How to Write Proposals and Reports That Get Results - Master the Skills of Business Writing (Paperback, New ed): Ros Jay How to Write Proposals and Reports That Get Results - Master the Skills of Business Writing (Paperback, New ed)
Ros Jay
R409 Discovery Miles 4 090 Ships in 12 - 19 working days

A step-by-step guide to writing a report/proposal from start to finish. The text covers structure, grammar and presentation, and includes excercises to give the reader some practice.

How to Give a Pretty Good Presentation - A Speaking Survival Guide for the Rest of Us (Hardcover): T. J Walker How to Give a Pretty Good Presentation - A Speaking Survival Guide for the Rest of Us (Hardcover)
T. J Walker
R687 R611 Discovery Miles 6 110 Save R76 (11%) Ships in 10 - 15 working days

Reduce the time and stress associated with your presentations

Bookshelves are crowded with books on how to be an exceptional presenter and promise to produce a brilliant, standing-ovation speaker. But what about a presentation resource for the rest of us? There are so many of us regular folk who who want to spend just a little time and effort to get over the big hurdle of giving a presentation, but don't know where to turn for advice.

"How to Give a Pretty Good Presentation" is the easy answer to this common need. Straightforward, entertaining, and well-organized, this user-friendly resource will walk you step-by-step through the process from how to write, rehearse, and deliver a pretty good presentation that will make you appear confident, memorable, and competent. Although it does not promise the moon (or a standing ovation), this public speaking survival guide will help you: Appear confident (even while still feeling nervous )Take the spotlight off of you and put it on your contentSave timeNot put people to sleep with your PowerPoint PresentationProduce better resultsMake better impressionsReduce the feelings of dread, sleeplessness, and procrastination associated with your presentationsPrepare even if you've waited until the day before or an hour before your presentation is to be given

Whatever your job, if you need to give a presentation and are feeling overwhelmed by it, "How to Give a Pretty Good Presentation" is there for you. If you want to reduce the time and stress associated with your presentations now and pass all future presentation opportunities with flying colors, then pick up this fun and accessible guide; you'll no doubt like the resulting improvement in both your personal and professional bottom line.

Communicate in a Crisis - Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust (Hardcover): Kate Hartley Communicate in a Crisis - Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust (Hardcover)
Kate Hartley
R3,487 Discovery Miles 34 870 Ships in 10 - 15 working days

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response. This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected.

I Did It - The Largest Woman-Run Ponzi Scheme in American History (Hardcover): Neil Senturia, Barbara Bry I Did It - The Largest Woman-Run Ponzi Scheme in American History (Hardcover)
Neil Senturia, Barbara Bry
R645 Discovery Miles 6 450 Ships in 12 - 19 working days
Fundamentals of Corporate Communications (Hardcover): Richard Dolphin, David Reed Fundamentals of Corporate Communications (Hardcover)
Richard Dolphin, David Reed
R2,210 Discovery Miles 22 100 Ships in 12 - 19 working days

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.
The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.
The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth:
* Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis
* Who should be communicator and why
The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.
Practical approach and style which will engage professional readership
Uses many contemporary business cases and examples
No other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice

Conference Proceedings Trends in Business Communication 2020 (Paperback, 1st ed. 2021): Peter Schneckenleitner, Wolfgang... Conference Proceedings Trends in Business Communication 2020 (Paperback, 1st ed. 2021)
Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin, Andre Haller
R3,499 Discovery Miles 34 990 Ships in 10 - 15 working days

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.

The Business of Conferences - A hospitality sector overview for the UK and Ireland (Paperback): Anton Shone The Business of Conferences - A hospitality sector overview for the UK and Ireland (Paperback)
Anton Shone
R1,518 Discovery Miles 15 180 Ships in 12 - 19 working days

For managers, students and conference professionals this timely new book will provide a firm foundation for understanding and operating in one of the UK's fastest growing business areas. Conferencing forms a large and expanding part of the UK economy and is now attracting serious analysis as the key techniques and principles of good practice become established. This unique book, one of the first written by an expert educator and consultant in the field, considers the background and nature of the UK conference industry and looks at the management issues involved in professional and competitive conferencing.Providing clear, up to date and detailed information on every aspect of the management and organization of conferences and conference centres it will be an essential text for students on hospitality and tourism courses- from GNVQ to undergraduate level. It will also be a vital reference for practitioners in any part of the conference business who want to grasp the key elements for success in the future.

Connecting Organizational Silos - Taking Knowledge Flow Management to the Next Level with Social Media (Hardcover): Frank... Connecting Organizational Silos - Taking Knowledge Flow Management to the Next Level with Social Media (Hardcover)
Frank Leistner
R1,420 R1,036 Discovery Miles 10 360 Save R384 (27%) Out of stock

Practical guidance on how to successfully introduce enterprise social networks to connect employees

While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. "Connecting Organizational Silos" approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success.Examines knowledge flows and the deployment of social media networks within organizationsHelps organizations become more successful in introducing social media tools and platforms into their organizations

By incorporating social media into their business, organizations will be able to make better use of their member's knowledge and thereby become more competitive. "Connecting Organizational Silos" discusses all aspects of enterprise social media and how it can help to drive corporate growth.

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