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Books > Business & Economics > Business & management > Business communication & presentation
Increase tourism in your community by designing and expanding your local convention and exposition services! This book provides you with solutions to the issues that can arise during the planning and production phases of constructing a facility as part of a community's tourism infrastructure. In Current Issues in Convention and Exhibition Facility Development, you'll find diverse perspectives from experts in a range of disciplinesincluding public policy, tourism, convention management, and urban planning. As more communities attempt to gain a share of the economically important meetings and exhibition market, this critical resource will aid university faculty, state and city government officials, and convention and visitors' bureaus. Current Issues in Convention and Exhibition Facility Development examines the reasons why certain communities should create convention, event, or tourism centers. The strategies and tips presented in this book can help you select the most appropriate course of action for any given community, from locating the best area to build a center, to allocating space for an exhibition center in an already existing public building. This extensive guide addresses the political, economical, and environmental concerns that can prevent a convention center from ever leaving the drawing board. This book offers you practical advice on a number of concepts, including: linear planning in the first phaseten questions communities must confront Dedicated Convention Centers (DCC)the mother lode of convention/exhibit tourism capitalizing on the union of two industriesconventions and casinos the definition of success in the lifetime of a convention center capturing a share of the market without interfering with local venues the facts behind the illusionsinvestigating the empirical evidence behind the central myths of the convention and tradeshow industry Current Issues in Convention and Exhibition Facility Development is generously enhanced with figures, tables, models, and case studies to illuminate the facts you need to know to stay competitive.
This practical book gives students the fundamental knowledge and skills necessary to communicate more effectively and interact more productively in the small group setting. With the help of this book, any group member can learn the skills necessary to participate in and lead a task group in an effective, productive, and healthy manner. The fourth edition features new content on communicating within virtual groups and conducting online meetings.
A simple, ten-step system for mastering the art of effective, persuasive business or technical writing "The Grahams' system is the best way to transform data and ideas
into meaningful information necessary to make profitable decisions.
Their system works every time." "The Grahams' straightforward program helps my teams create
clear and concise reports, letters, and other documents with
minimal effort. I want this program to become the standard for my
teams." "The "Can Do Writing" system made my career I used it to write a
winning business plan and proposal, and now I use it every day for
all communications. Can Do Writing provides valuable insights into
business and management as well as writing techniques." You may be an expert at what you do, but if you can't communicate effectively in writing it may not matter. For scientists, businesspeople, and professionals in fields from engineering to public relations, the art of writing well can be a vital key to professional success. Luckily, you don't need an English degree to produce top-class writing. If you're one of the millions of people who have to write clear, persuasive, understandable documents for your job, "Can Do Writing" is for you. Whether you're writing a business plan, a scientific paper, a press release, or anything else, this simple, straightforward guide will show you how to do it quickly, with style and confidence. You'll learn how to: Understand your audience and subject matter Develop a simple, five-part purpose statement to keep you on track Organize your main points into a coherent, sensible order Edit your work for clarity, coherence, organization, and logic Economize your words to craft a concise, powerful document Make your documents easily readable for any audience
Advice for every pitch situation a modern day entrepreneur will encounter Whether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. "Here's the Pitch" reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts. "Here's the Pitch" provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book: Demonstrates proven, effective pitch techniquesOffers step-by-step advice for preparing your pitchHelps you develop a confident, winning mind-setExamines a range of pitch scenarios entrepreneurs frequently encounter Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. "Here's the Pitch" provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.
This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up. That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They'll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps. You will learn how to: *Achieve Status Alignment: Use a status tip-off, a strategically placed remark that identifies you as an insider who can relate to your client's concerns. *Close the Certainty Gap: Allay your buyer's fears about going into business with you by delivering a flash roll, proving your expertise in the domain. *Present Your Idea as Plain Vanilla: Don't overhype your product as a first-of-its-kind solution. The more you emphasise the familiar, reliable elements of your product, the easier you make it for your buyer to say yes. Packed with examples of the long-shot, often hilarious deals that Klaff has pulled off over the years, Flip the Script is the most entertaining, informative masterclass in dealmaking you'll find anywhere. It will transform your approach to pitching, leaving you fully prepared to raise money, seal deals and keep your cool in the toughest business situations.
This book is the final product of the "excellence project"--a
comprehensive research effort commissioned by the International
Association of Business Communicators (IABC) Research Foundation.
Going well beyond any of the previously published reports on the
Excellence study, this book contains many new statistical analyses
of the survey data and more details from the case studies.
Discussing theory and data related to several ongoing discussions
in the communication profession, this book answers the following
questions:
Relationships are at the heart of everything in life. But whilst we invest a considerable amount of effort into our personal relationships, we often overlook the professional kind. Yet this is the area of our lives where our investment of positive effort will generate significant benefits. Great Networking is full of candid, personal accounts of the ups and downs faced on the journey to become good at professional relationships, with real-life lessons from those who have developed mastery in connecting with others. Bringing into play social media and the virtual angle, this is a complete, unique guide for soulful professional relationship-building in the 21st century, from a practitioner who has walked the walk and who is sharing what she has learned over a 20-year career in professional services.
Praise for Reading the Room "If you believe, as I do, that tackling our toughest problems in organizations and societies will require significant advances in the human domain of how we think and interact, then you will find this book a wonderful resource for a healthier future."--Peter Senge, senior lecturer, leadership and sustainability, MIT Sloan School of Management; and founding chair, Society for Organizational Learning (SoL) "A must-read for anyone truly interested in gaining access to and managing their own actions/behavior as well as all those we work with, live with, and interact with. It will shift the way you, others, and the world occur for you."--Michael C. Jensen, Jesse Isidor Straus Professor of Business Administration, emeritus, Harvard Business School "David Kantor is one of the very few master innovators and theorists in organizational leadership. In this combined story and practice guide, Kantor helps leaders see the hidden dynamics of the groups they lead, and the personal and social factors that shape their relationships with those groups." --Art Kleiner, editor in chief, strategy+business "Kantor addresses the fundamental issue that leaders are surprisingly inept in conversation and in managing groups. Leaders and managers at all levels should be learning these concepts in order to improve their own ability to analyze what is going on and react appropriately."--Edgar H. Schein, professor emeritus, MIT Sloan School of Management; and author, Helping: How to Offer, Give, and Receive Help "An exceptional book in the true sense of the word. It stands alone in its grasp of what it takes to succeed as a leader. It's not simply about mastering the five forces, milking cash cows, accelerating experience curves, or even spurring disruptive innovation. It's about reading the room. Leaders who gain mastery of what David Kantor has to teach in this book will achieve true success, not just as leaders, but as people." --Diana M. Smith, chief executive partner, New Profit Inc.; and author, The Elephant in the Room: How Relationships Make or Break the Success of Leaders and Organizations "There are only a few wise masters in the world when it comes to any real understanding of leader-ship, and even fewer who share their secrets. David Kantor is one of them, and in Reading the Room we have brilliantly laid out before us both a unique lens and a highly practical method that will change for good the way you lead, and more, the way you think. Not to be missed " --William Isaacs, author, Dialogue and the Art of Thinking Together; and senior lecturer, MIT Sloan School of Management
From the Authors of Engineering Writing by Design: Creating Formal Documents of Lasting Value Engineering presentations are often a topic of frustration. Engineers complain that they don't enjoy public speaking, and that they don't know how to address audiences with varying levels of technical knowledge. Their colleagues complain about the state of information transfer in the profession. Non-engineers complain that engineers are boring and talk over everybody's heads. Although many public speaking books exist, most concentrate on surface issues, failing to distinguish the formal oral technical presentation from general public speaking. Engineering Speaking by Design: Delivering Technical Presentations with Real Impact targets the formal oral technical presentation skills needed to succeed in modern engineering. Providing clear and concise instruction supported by illustrative examples, the book explains how to avoid logical fallacies (both formal and informal), use physical reasoning to catch mistakes in claims, master the essentials of presentation style, conquer the elements of mathematical exposition, and forge a connection with the audience. Each chapter ends with a convenient checklist, bulleted summary, and set of exercises. A solutions manual is available with qualifying course adoption. Yet the book's most unique feature is its conceptual organization around the engineering design process. This is the process taught in most engineering survey courses: understand the problem, collect relevant information, generate alternative solutions, choose a preferred solution, refine the chosen solution, and so on. Since virtually all engineers learn and practice this process, it is so familiar that it can be applied seamlessly to formal oral technical presentations. Thus, Engineering Speaking by Design: Delivering Technical Presentations with Real Impact is inherently valuable in that it shows engineers how to leverage what they already know. The book's mantra is: if you can think like an engineer, you can speak like an engineer.
Go on, admit it: most of the business documents that cross your desk
really test your patience. If you're brave enough, you'll skim through
them in an attempt to capture the key points. More often than not,
you'll find them or throw them into the bin.
It's a fundamental set of techniques that you'll be able to apply to all kinds of business writing - letters, e-mails, reports, memos, websites, business plans, forms, sign boards and even graphs. Read This! Will demolish many of the enduring myths that many of us hold dear about business writing - for example, that Times New Roman is the best font, that you must always start a letter with Thank you, or that a report must always have a conclusion at the end.
Take control of your communications--before someone else does
Bullshit is everywhere. Some of it is just lazy, some is complete nonsense, and yet some is at least trying to communicate something, even if it fails. Bestselling author Kevin Duncan has been on a life mission to improve business language and understanding. In his latest book, he weeds out the worst offenders, and the contexts in which they most frequently occur, to provide readers with a path to clear communication. The book starts with an examination of why we seem to use so much jargon and non-sensical words and phrases in our daily working lives. Duncan then lists and analyses the 100 most popular examples of bullshit used internally and externally, their real meaning, and rates how harmless or dangerous they are. The book ends with advice on dealing with bullshitters and a manifesto to help anyone achieve clear, bullshit-free communication.
If you read nothing else on managing yourself, read these definitive articles from Harvard Business Review. You have the power to position yourself for success, cut your own career path, develop your skills, and shape the life you'll live. HBR's 10 Must Reads on Managing Yourself 2-Volume Collection provides enduring ideas and practical advice to help you stay engaged, be productive, and continue to grow throughout your working life. Bringing together HBR's 10 Must Reads on Managing Yourself and HBR's 10 Must Reads on Managing Yourself, Vol. 2, this collection includes twenty articles selected by HBR's editors and features the indispensable article "How Will You Measure Your Life?" by Clayton M. Christensen. From timeless classics to the latest game-changing ideas from thought leaders Peter F. Drucker, Daisy Dowling, Daniel Goleman, and Jennifer Petriglieri, and more, HBR's 10 Must Reads on Managing Yourself 2-Volume Collection will inspire you to: Identify areas for personal growth Consider your strengths, work preferences, values, and contributions Build your skills and stay relevant Develop learning agility Balance work, home, community, and self Replenish your physical and mental energy Rebound from tough times Prepare for your next opportunity Stay engaged throughout your 50+-year work life HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.
The Storytelling Workbook is a nine-week programme (based on Anthony Tasgal's 'rule of three') to help you learn to better tell your own narrative and present your story whether it be for your CV, your dating apps or your own personal writing. It is an entertaining, instructive and interactive guide to becoming a better storyteller across all facets of your personal and professional life. Including a mix of case studies, advice and exercises, this workbook is structured into three sections: before, during and after. In the before section, you will learn to free yourself from reductionism, obsession with numbers, facts, data and 'messaging'; in the during section, you will concentrate on finding simplicity, meaning and depth; while finally, in after, you will come to understand how to write less and think more and ultimately to keep writing again and again.
A step-by-step guide to writing a report/proposal from start to finish. The text covers structure, grammar and presentation, and includes excercises to give the reader some practice.
Reduce the time and stress associated with your presentations Bookshelves are crowded with books on how to be an exceptional presenter and promise to produce a brilliant, standing-ovation speaker. But what about a presentation resource for the rest of us? There are so many of us regular folk who who want to spend just a little time and effort to get over the big hurdle of giving a presentation, but don't know where to turn for advice. "How to Give a Pretty Good Presentation" is the easy answer to this common need. Straightforward, entertaining, and well-organized, this user-friendly resource will walk you step-by-step through the process from how to write, rehearse, and deliver a pretty good presentation that will make you appear confident, memorable, and competent. Although it does not promise the moon (or a standing ovation), this public speaking survival guide will help you: Appear confident (even while still feeling nervous )Take the spotlight off of you and put it on your contentSave timeNot put people to sleep with your PowerPoint PresentationProduce better resultsMake better impressionsReduce the feelings of dread, sleeplessness, and procrastination associated with your presentationsPrepare even if you've waited until the day before or an hour before your presentation is to be given Whatever your job, if you need to give a presentation and are feeling overwhelmed by it, "How to Give a Pretty Good Presentation" is there for you. If you want to reduce the time and stress associated with your presentations now and pass all future presentation opportunities with flying colors, then pick up this fun and accessible guide; you'll no doubt like the resulting improvement in both your personal and professional bottom line.
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response. This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected.
The Fundamentals of Corporate Communications gives professionals
and students in marketing a comprehensive and incisive overview of
what modern corporate communications is, and what it can achieve.
The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.
For managers, students and conference professionals this timely new book will provide a firm foundation for understanding and operating in one of the UK's fastest growing business areas. Conferencing forms a large and expanding part of the UK economy and is now attracting serious analysis as the key techniques and principles of good practice become established. This unique book, one of the first written by an expert educator and consultant in the field, considers the background and nature of the UK conference industry and looks at the management issues involved in professional and competitive conferencing.Providing clear, up to date and detailed information on every aspect of the management and organization of conferences and conference centres it will be an essential text for students on hospitality and tourism courses- from GNVQ to undergraduate level. It will also be a vital reference for practitioners in any part of the conference business who want to grasp the key elements for success in the future.
Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. "Connecting Organizational Silos" approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success.Examines knowledge flows and the deployment of social media networks within organizationsHelps organizations become more successful in introducing social media tools and platforms into their organizations By incorporating social media into their business, organizations will be able to make better use of their member's knowledge and thereby become more competitive. "Connecting Organizational Silos" discusses all aspects of enterprise social media and how it can help to drive corporate growth. |
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