Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

Find out how being more LGBT inclusive can increase your organization's productivityand revenues! Workplace diversity can provide creative strength and greater productivity regardless of the organization. Straight Talk About Gays in the Workplace: Creating an Inclusive, Productive Environment for Everyone in Your Organization, Third Edition presents a frank discussion about all the relevant aspects of sexual orientation and gender identity in the workplace. The author reveals how to incorporate diversity in your organization to foster greater loyalty, greater understanding, and greater productivity. Straight Talk About Gays in the Workplace: Creating an Inclusive, Productive Environment for Everyone in Your Organization, Third Edition is the latest edition of the National Library Award-winning guide that explains terms, provides strategies for implementation of policies and programs, and gives you practical tools to educate and inform employees about a workplace environment inclusive of diversity. While previous editions concentrated on the diversity of sexual orientation, this edition has been expanded and extensively updated to include the needs and issues of transgender people. Other updated information includes showing the advantages of creating an LGBT inclusive environment, discussing in-depth about the financial rewards of marketing an organization as being open to the LGBT community, and explaining the benefits of presenting these topics in public schools and higher education. Several appendices are included to provide additional resources divided into categories such as workplace education, transgender, marketing, family and the schools, legal, and business. The book also features a useful bibliography, an assessment tool to gauge sexual diversity in your organization, a guide for transitioning transsexuals, and another appendix that presents research and recommendations as to how school campuses can make themselves more inclusive and less discriminatory. Straight Talk About Gays in the Workplace: Creating an Inclusive, Productive Environment for Everyone in Your Organization, Third Edition discusses: updated information on domestic partner benefits educating employees about sexual orientation and gender identity the latest information on non-discrimination policies effective employee networks and alliances sensitive issues that involve transgender people opportunities and benefits of marketing to the LGBT community internal and external outreach programs crucial tax and insurance information new information focused on LGBT youth and academia inclusive of sexual orientation and gender identity and much more! Straight Talk About Gays in the Workplace: Creating an Inclusive, Productive Environment for Everyone in Your Organization, Third Edition makes essential reading for human resource professionals; executives of every type of organization; LGBT employees involved with diversity efforts; affinity groups focused on orientation and/or gender identity; educators; students; and anyone interested in studying the role of sexual orientation or gender identification diversity in the workplace.

Can you make it as a professional speaker? Knowing how to deliver a great presentation is obviously important, but truly understanding how the speaking industry really works is probably even more important. What do you need to know to deal with event promoters? What can you do to take control of the room and not let the unexpected derail your presentation? Should you pursue the fee or free speaking model? What about technology? What do they mean by 'buying units.' And so much more. In "ABCs of Speaking" industry insiders Adryenn Ashley (the "A"), Bret Ridgway (the "B") and Caterina Rando (the "C") share their combined decades of experience from both the platform and the promoter perspectives. They pull back the curtains and give you a sneak peek into how the speaking world really works. You'll learn how to build a profitable speaking business that allows you to more effectively build your platform and share your powerful message with the world. "ABCs of Speaking" literally covers the world of speaking from A to Z and even if you already consider yourself a professional speaker you're guaranteed to pick up a few nuggets that can help you take things to the next level with your speaking. Get more gigs, make more money and impact more lives today!

Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of management, sociology, media studies, communications and social psychology.

Written by leading figures in the field, this topical book covers such broad ranging areas as the live presentation of management ideas, using rhetoric, legitimating ideas, values and visions, the grammar of persuasion and charisma and oratory and is a valuable resource for students academics and researchers in the fields of management, sociology, and communications.

Communication is probably the most critical skill we need in today's fast-paced business world. Shirley's tips and techniques are excellent models to follow for successful and effective communication. Well done on a great fourth edition. Vanessa Yuen, Senior HR Executive (Training and Development), Chevron Oronite Pte Ltd, Singapore Looking for an all-in-one package containing all the techniques, guidelines and examples needed to ensure effective oral and written communication skills throughout your career? Look no further. Shirley Taylor's Communication for Business, 4th edition, addresses all aspects of business communication in clear and simple language. With its tried and tested successful formula, the book places emphasis on basic business writing and rules of good writing. Features include: - Illustrations throughout add a fun, humorous element to reinforce key points-

Are you ready to make people sit up and listen when you speak? Do you want to shine in conversations, meetings, pitches or presentations? Is it time to let go of the anxiety that holds you back? Whatever you want to say and whenever you need to say it, this inspiring, motivating and engaging guide will equip you with powerful ways to free your voice, connect with your audience and communicate with confidence to make a lasting impact. Combining practical advice with proven techniques that really work, performer and communication expert Liz Peters draws on years of research and experience to help you: Overcome the life-limiting fears that stop you speaking up. Harness the transformative power of embodiment to build enduring confidence. Feel at ease and in control whenever you have to take centre stage. Master your personal presence so you can engage and inspire others. It's time to believe you're good enough. So, get ready to unleash your inner brilliance, learn to love your spotlight moments and discover how awesome it feels to own the room!

Increase tourism in your community by designing and expanding your local convention and exposition services! This book provides you with solutions to the issues that can arise during the planning and production phases of constructing a facility as part of a community's tourism infrastructure. In Current Issues in Convention and Exhibition Facility Development, you'll find diverse perspectives from experts in a range of disciplinesincluding public policy, tourism, convention management, and urban planning. As more communities attempt to gain a share of the economically important meetings and exhibition market, this critical resource will aid university faculty, state and city government officials, and convention and visitors' bureaus. Current Issues in Convention and Exhibition Facility Development examines the reasons why certain communities should create convention, event, or tourism centers. The strategies and tips presented in this book can help you select the most appropriate course of action for any given community, from locating the best area to build a center, to allocating space for an exhibition center in an already existing public building. This extensive guide addresses the political, economical, and environmental concerns that can prevent a convention center from ever leaving the drawing board. This book offers you practical advice on a number of concepts, including: linear planning in the first phaseten questions communities must confront Dedicated Convention Centers (DCC)the mother lode of convention/exhibit tourism capitalizing on the union of two industriesconventions and casinos the definition of success in the lifetime of a convention center capturing a share of the market without interfering with local venues the facts behind the illusionsinvestigating the empirical evidence behind the central myths of the convention and tradeshow industry Current Issues in Convention and Exhibition Facility Development is generously enhanced with figures, tables, models, and case studies to illuminate the facts you need to know to stay competitive.

This title is the ideal guide for anyone who needs guidance with writing in the workplace. Its clear, concise, easy-to-read style means that you'll soon master the fundamental skills to communicate effectively in business.

A simple, ten-step system for mastering the art of effective, persuasive business or technical writing

"The Grahams' system is the best way to transform data and ideas into meaningful information necessary to make profitable decisions. Their system works every time."
--Steven Laposa, PhD, MBA, Loveland Commercial Endowed Chair in Real Estate, Colorado State University

"The Grahams' straightforward program helps my teams create clear and concise reports, letters, and other documents with minimal effort. I want this program to become the standard for my teams."
--Bill Walter, Senior Vice President, Government and Infrastructure Division, KBR

"The "Can Do Writing" system made my career I used it to write a winning business plan and proposal, and now I use it every day for all communications. Can Do Writing provides valuable insights into business and management as well as writing techniques."
--Christian Robey, President, DC Progress

You may be an expert at what you do, but if you can't communicate effectively in writing it may not matter. For scientists, businesspeople, and professionals in fields from engineering to public relations, the art of writing well can be a vital key to professional success.

Luckily, you don't need an English degree to produce top-class writing. If you're one of the millions of people who have to write clear, persuasive, understandable documents for your job, "Can Do Writing" is for you. Whether you're writing a business plan, a scientific paper, a press release, or anything else, this simple, straightforward guide will show you how to do it quickly, with style and confidence. You'll learn how to:

Understand your audience and subject matter

Develop a simple, five-part purpose statement to keep you on track

Organize your main points into a coherent, sensible order

Edit your work for clarity, coherence, organization, and logic

Economize your words to craft a concise, powerful document

Make your documents easily readable for any audience

The importance of data analytics is well known, but how can you get end users to engage with analytics and business intelligence (BI) when adoption of new technology can be frustratingly slow or may not happen at all? Avoid wasting time on dashboards and reports that no one uses with this practical guide to increasing analytics adoption by focusing on people and process, not technology. Pulling together agile, UX and change management principles, Delivering Data Analytics outlines a step-by-step, technology agnostic process designed to shift the organizational data culture and gain buy-in from users and stakeholders at every stage of the project. This book outlines how to succeed and build trust with stakeholders amid the politics, ambiguity and lack of engagement in business. With case studies, templates, checklists and scripts based on the author's considerable experience in analytics and data visualisation, this book covers the full cycle from requirements gathering and data assessment to training and launch. Ensure lasting adoption, trust and, most importantly, actionable business value with this roadmap to creating user-centric analytics projects.

Advice for every pitch situation a modern day entrepreneur will encounter

Whether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. "Here's the Pitch" reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts.

"Here's the Pitch" provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book: Demonstrates proven, effective pitch techniquesOffers step-by-step advice for preparing your pitchHelps you develop a confident, winning mind-setExamines a range of pitch scenarios entrepreneurs frequently encounter

Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. "Here's the Pitch" provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.

This book will show you how anyone can be persuaded to do anything.
Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:
* Change anyone's opinion on any subject.
* Transform a lynch mob into your most devout supporters.
* Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
* Understand how a perfect product demonstration can get you hurled into the street by security.
* Sell tanks to Genghis khan.
Readership: General Business, customer service and sales.

Despite being more connected than ever before, many are also more isolated. The tools and technology available today have pushed business owners, entrepreneurs, and motivated professionals toward shallow, surface-level engagement, robbing them of connections, opportunities, profits, and fulfillment. In Save Your Asks, bestselling author Chris Tuff shares his transformative approach to building genuine, productive business relationships. No more stale bagels or burnt coffee, no more "speed dating" networking meetings, and no more high-pressure networking groups. Just a simple, innovative system that encourages genuine interaction and fulfillment while building deep connections with prospects and referral partners. Featuring some of the most innovative CEOs, athletes, auctioneers, surfers, and others, Save Your Asks will help you: Develop an authentic personal brand that people actually remember Identify your "networking currency" and use it to generate results Avoid the "askholes" and others who will hold you back Land more business by mastering "the art of the ask" Chris Tuff is on a mission to help business leaders create connections that make work cultures thrive, improve retention rates, and multiply sales. Save Your Asks is the motivated networker's ticket to achieving those results, and more!

An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations. Drawing on their wide experience, the editors have assembled a portfolio of works from those who practice, as well as those who study and research the area. These will be of interest to anyone studying, analyzing and managing an organization's identity, image, reputation and corporate brand.
The book draws on articles from leading journals in the field and includes important recent articles as well as classics, written by recognised masters of the genre, which still inform current debate and practice.
Key feature include:
*insightful commentary from the editors on each section and articles
*discussion and study questions
* case study sections
*links to other works in the genre.
This book is invaluable to both students and managers who are concerned with comprehending the dimensions of corporate meaning.

Related link: www.routledge.com/textbooks/041528421X

Praise for Reading the Room

"If you believe, as I do, that tackling our toughest problems in organizations and societies will require significant advances in the human domain of how we think and interact, then you will find this book a wonderful resource for a healthier future."--Peter Senge, senior lecturer, leadership and sustainability, MIT Sloan School of Management; and founding chair, Society for Organizational Learning (SoL)

"A must-read for anyone truly interested in gaining access to and managing their own actions/behavior as well as all those we work with, live with, and interact with. It will shift the way you, others, and the world occur for you."--Michael C. Jensen, Jesse Isidor Straus Professor of Business Administration, emeritus, Harvard Business School

"David Kantor is one of the very few master innovators and theorists in organizational leadership. In this combined story and practice guide, Kantor helps leaders see the hidden dynamics of the groups they lead, and the personal and social factors that shape their relationships with those groups." --Art Kleiner, editor in chief, strategy+business

"Kantor addresses the fundamental issue that leaders are surprisingly inept in conversation and in managing groups. Leaders and managers at all levels should be learning these concepts in order to improve their own ability to analyze what is going on and react appropriately."--Edgar H. Schein, professor emeritus, MIT Sloan School of Management; and author, Helping: How to Offer, Give, and Receive Help

"An exceptional book in the true sense of the word. It stands alone in its grasp of what it takes to succeed as a leader. It's not simply about mastering the five forces, milking cash cows, accelerating experience curves, or even spurring disruptive innovation. It's about reading the room. Leaders who gain mastery of what David Kantor has to teach in this book will achieve true success, not just as leaders, but as people." --Diana M. Smith, chief executive partner, New Profit Inc.; and author, The Elephant in the Room: How Relationships Make or Break the Success of Leaders and Organizations

"There are only a few wise masters in the world when it comes to any real understanding of leader-ship, and even fewer who share their secrets. David Kantor is one of them, and in Reading the Room we have brilliantly laid out before us both a unique lens and a highly practical method that will change for good the way you lead, and more, the way you think. Not to be missed " --William Isaacs, author, Dialogue and the Art of Thinking Together; and senior lecturer, MIT Sloan School of Management

Written by a noted authority in leadership and change management, the second edition of this popular toolkit provides expert guidance on using feedback as a performance improvement tool. Describing best practices, it supplies the understanding required to effectively give and receive feedback across a wide range of work situations, including for one-on-one and group use. The Feedback Toolkit: 16 Tools for Better Communication in the Workplace, Second Edition makes the feedback process easy to understand with a detailed six-step framework. It covers specific feedback tools and illustrates approaches for applying them in a variety of management scenarios -- including situations where giving feedback feels more like giving an acid bath. The author explains how a team can learn from its mistakes and how the simple exercise of exchanging expectations with one another can help everyone refocus on ways that support effective teamwork. Covering the latest developments, this updated edition supplies new techniques for addressing resistance to change and for maintaining positive dialogue during the performance evaluation process. Whether you're in a corporate office, or operating a piece of heavy equipment on the shop floor, this book provides the tools needed to facilitate feedback, improve communication, and boost performance in your work environment.

This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up. That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They'll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps. You will learn how to: *Achieve Status Alignment: Use a status tip-off, a strategically placed remark that identifies you as an insider who can relate to your client's concerns. *Close the Certainty Gap: Allay your buyer's fears about going into business with you by delivering a flash roll, proving your expertise in the domain. *Present Your Idea as Plain Vanilla: Don't overhype your product as a first-of-its-kind solution. The more you emphasise the familiar, reliable elements of your product, the easier you make it for your buyer to say yes. Packed with examples of the long-shot, often hilarious deals that Klaff has pulled off over the years, Flip the Script is the most entertaining, informative masterclass in dealmaking you'll find anywhere. It will transform your approach to pitching, leaving you fully prepared to raise money, seal deals and keep your cool in the toughest business situations.

Take control of your communications--before someone else does
What if someone told you that your behavior was controlled by a powerful, invisible force? Most of us would be skeptical of such a claim--but it's largely true. Our brains are constantly transmitting and receiving signals of which we are unaware. Studies show that these constant inputs drive the great majority of our decisions about what to do next--and we become conscious of the decisions only after we start acting on them. Many may find that disturbing. But the implications for leadership are profound.
In this provocative yet practical book, renowned speaking coach and communication expert Nick Morgan highlights recent research that shows how humans are programmed to respond to the nonverbal cues of others--subtle gestures, sounds, and signals--that elicit emotion. He then provides a clear, useful framework of seven "power cues" that will be essential for any leader in business, the public sector, or almost any context. You'll learn crucial skills, from measuring nonverbal signs of confidence, to the art and practice of gestures and vocal tones, to figuring out what your gut is really telling you.
This concise and engaging guide will help leaders and aspiring leaders of all stripes to connect powerfully, communicate more effectively, and command influence.

This practical book gives students the fundamental knowledge and skills necessary to communicate more effectively and interact more productively in the small group setting. With the help of this book, any group member can learn the skills necessary to participate in and lead a task group in an effective, productive, and healthy manner. The fourth edition features new content on communicating within virtual groups and conducting online meetings.

The 10th anniversary edition of the classic guide to handling life's toughest conversations What is a difficult conversation? Asking for a pay rise, saying 'no' to your boss or spouse, confronting a friend, apologizing. We all have conversations that we dread and find unpleasant. But can we develop the skills to make such situations less stressful and more productive? Based on fifteen years of research and consultations with thousands of people, Difficult Conversations pinpoints what works. It teaches us to work through them by understanding that we're not engaging in one dialogue but three: - The "what happened" conversation (what do we believe was said and done) - The "feelings" conversation (the emotional impact on everyone involved) - The "identity" conversation (what does this mean for everyone's opinion of themselves) Use this ground-breaking, step-by-step book to turn your difficult conversations into positive, problem-solving experiences.

Reduce the time and stress associated with your presentations

Bookshelves are crowded with books on how to be an exceptional presenter and promise to produce a brilliant, standing-ovation speaker. But what about a presentation resource for the rest of us? There are so many of us regular folk who who want to spend just a little time and effort to get over the big hurdle of giving a presentation, but don't know where to turn for advice.

"How to Give a Pretty Good Presentation" is the easy answer to this common need. Straightforward, entertaining, and well-organized, this user-friendly resource will walk you step-by-step through the process from how to write, rehearse, and deliver a pretty good presentation that will make you appear confident, memorable, and competent. Although it does not promise the moon (or a standing ovation), this public speaking survival guide will help you: Appear confident (even while still feeling nervous )Take the spotlight off of you and put it on your contentSave timeNot put people to sleep with your PowerPoint PresentationProduce better resultsMake better impressionsReduce the feelings of dread, sleeplessness, and procrastination associated with your presentationsPrepare even if you've waited until the day before or an hour before your presentation is to be given

Whatever your job, if you need to give a presentation and are feeling overwhelmed by it, "How to Give a Pretty Good Presentation" is there for you. If you want to reduce the time and stress associated with your presentations now and pass all future presentation opportunities with flying colors, then pick up this fun and accessible guide; you'll no doubt like the resulting improvement in both your personal and professional bottom line.

It's no good having a good idea if you cannot communicate it to someone else. John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and persuasively in business today. From differentiating your company from another, to injecting life and vibrancy into your products and services, to writing everyday emails, this cult business book by the modern-day guru of business writing (now released as a new 21st anniversary edition) shows ways in which we can use words to gain competitive advantage in business life through "tone of voice". John Simmons' method of writing powerfully for business is based on his "WE, ME, THEM and IT" model, which over the past 25 years has been adopted by tens of thousands of marketers and other professionals around of the world. Simmons argues that effective business writing is about learning to love writing and words, and bringing more of our real selves to working life.