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Books > Business & Economics > Business & management > Business communication & presentation

Conflict and Organizations - Communicative Processes (Paperback, New): Anne Maydan Nicotera Conflict and Organizations - Communicative Processes (Paperback, New)
Anne Maydan Nicotera
R768 Discovery Miles 7 680 Ships in 10 - 15 working days

Recounting the history of the study of organization conflict, the book presents alternative views to the traditional positivistic approach and the traditional assumption that conflict is destructive. The book also focus on the individual, showing how predisposition or skills impact on conflict in the organization, and vice versa.

French Business Situations - A Spoken Language Guide (Paperback): Stuart Williams, Nathalie McAndrew Cazorla French Business Situations - A Spoken Language Guide (Paperback)
Stuart Williams, Nathalie McAndrew Cazorla
R1,254 Discovery Miles 12 540 Ships in 10 - 15 working days


Series Information:
Languages for Business

German Business Situations - A spoken language guide (Paperback): Paul Hartley, Gertrud Robins German Business Situations - A spoken language guide (Paperback)
Paul Hartley, Gertrud Robins
R1,283 Discovery Miles 12 830 Ships in 10 - 15 working days

German Business Situations is a handy reference and learning text for all who use or need spoken German for business.
Over 40 situations are simply presented, including
* basic phone calls
* leaving messages
* making presentations
* comparing, enquiring, booking
selling techniques
With full English translations and usage note, German Business Situations will help you to communicate confidently and effectively in a broad range of everyday business situations

Italian Business Situations - A Spoken Language Guide (Paperback): Vincent Edwards, Gianfranca Gessa Shepheard Italian Business Situations - A Spoken Language Guide (Paperback)
Vincent Edwards, Gianfranca Gessa Shepheard
R1,254 Discovery Miles 12 540 Ships in 10 - 15 working days


Italian Business Situations is a handy reference and learning text for all who use or need spoken Italian for business.

Over 40 situations are simply presented, including

* basic phone calls

* leaving messages

* making presentations

* comparing, enquiring, booking

* selling techniques

With full English translations and usage note, Italian Business Situations will help you to communicate confidently and effectively in a broad range of everyday situations.

Manager's Guide to Excellence in Public Relations and Communication Management (Hardcover): David M. Dozier, Larissa A.... Manager's Guide to Excellence in Public Relations and Communication Management (Hardcover)
David M. Dozier, Larissa A. Grunig, James E. Grunig
R4,503 Discovery Miles 45 030 Ships in 10 - 15 working days

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis.
The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are:
* the core or inner sphere of communication excellence -- the "knowledge base" of the communication department,
* the "shared expectations" of top communicators and senior managers about the function and role of communication, and
* the organization's culture -- the larger context that either nurtures or impedes communication excellence.
This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

Manager's Guide To Excellence In Public Relations And Communication Management (Paperback): David M. Dozier, Larissa A.... Manager's Guide To Excellence In Public Relations And Communication Management (Paperback)
David M. Dozier, Larissa A. Grunig, James E. Grunig
R1,581 Discovery Miles 15 810 Ships in 10 - 15 working days

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis.
The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are:
* the core or inner sphere of communication excellence -- the "knowledge base" of the communication department,
* the "shared expectations" of top communicators and senior managers about the function and role of communication, and
* the organization's culture -- the larger context that either nurtures or impedes communication excellence.
This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

Understanding Interactive Network Branding in SME Firms (Hardcover): Nikolina Koporcic Understanding Interactive Network Branding in SME Firms (Hardcover)
Nikolina Koporcic; Jan-Ake Toernroos
R2,656 Discovery Miles 26 560 Ships in 18 - 22 working days

Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with contemporary corporate branding research, a variety of topics are explored, including: strategizing in SME networks, market management, corporate identity, corporate reputation, human-to-human (H2H) interactions. This broad range of perspectives, from business networks to corporate branding, highlights the latest trends in both business marketing and organizational research whilst emphasizing the influential role of human actors in SMEs. Looking at successful cases of INB and analysing cases where branding has gone wrong, Understanding Interactive Network Branding in SME Firms offers guidelines for researchers in marketing theory and practitioners working in SME firms to develop their branding models and processes in fast changing business environments.

Corporate Communication - Theory and Practice (Paperback): Michael B. Goodman Corporate Communication - Theory and Practice (Paperback)
Michael B. Goodman
R787 Discovery Miles 7 870 Ships in 10 - 15 working days
Management of Corporate Communication - From Interpersonal Contacts to External Affairs (Paperback): Robert L. Heath Management of Corporate Communication - From Interpersonal Contacts to External Affairs (Paperback)
Robert L. Heath
R1,620 Discovery Miles 16 200 Ships in 10 - 15 working days

Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel and external stakeholders.
Central to this book is a concern for meaning and its influence on the performance of jobs in response to expectations of co-workers and external publics. The concept of narrative is used to explain how individual and organization performance is the expression of personae that are best when enacted jointly -- in varying degrees of coordination -- to satisfy mutual performance expectations. Narrative explains the power of organizational meaning, interpersonal contacts, group performance, stakeholder negotiation, and internal and external organizational zones of meaning -- assumptions that are shared by people who enact an organization through coordinated efforts.

Communicate with Mastery - Speak With Conviction and Write for Impact (Hardcover): JD Schramm, Kara Levy Communicate with Mastery - Speak With Conviction and Write for Impact (Hardcover)
JD Schramm, Kara Levy; Foreword by Joel Peterson
R621 R565 Discovery Miles 5 650 Save R56 (9%) Ships in 18 - 22 working days

Develop your leadership communication Communicating with Mastery provides readers with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences. Projects often fail not because of the vision, but in the articulation of that vision. With the help of this book, you'll learn how to ensure you get the results you desire as a leader and communicator including: Speak with conviction and write with impact Tailor your communication to any goal, setting, or audience Scale your leadership through effective coaching Every time you write or speak, you need to make your words count. And this book shows you how.

Narrative by Numbers - How to Tell Powerful and Purposeful Stories with Data (Hardcover): Sam Knowles Narrative by Numbers - How to Tell Powerful and Purposeful Stories with Data (Hardcover)
Sam Knowles
R4,475 Discovery Miles 44 750 Ships in 10 - 15 working days

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they're going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. The Big Data revolution means more data is available than ever. The trouble is, most people aren't very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don't always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.

Internal Communications - A Manual for Practitioners (Hardcover): Liam Fitzpatrick, Klavs Valskov Internal Communications - A Manual for Practitioners (Hardcover)
Liam Fitzpatrick, Klavs Valskov
R3,051 Discovery Miles 30 510 Ships in 18 - 22 working days

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy. Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.

What Do I Say Next? - Talking Your Way To Business And Social Success (Hardcover): Susan Roame What Do I Say Next? - Talking Your Way To Business And Social Success (Hardcover)
Susan Roame
R1,029 Discovery Miles 10 290 Ships in 10 - 15 working days

Also Available as a Time Warner AudioBook

What's the one skill you simply must have to succeed? Verbal Fluency.

From Harvard to Stanford and many places in between, the ability to converse with our colleagues, co-workers, and potential clients is identified as the #1 success factor. Whether your goal is a new job, a promotion, confidence in social and business situations, an elected office in a professional association, to expand your business base, or to be chairman of the board, your ability to mix well and converse will determine how well you do. Now expert socializer Susan RoAne, bestselling author of How to Work a Room and The Secrets of Savvy Networking, shows how easy it is to gain the verbal edge.

What Do I Say Next?

Easy to read, enthusiastic, and peppered with hot tips and practical suggestions from scores of business leaders, What Do I Say Next? is a primer that will turn you into a ConverSensation before you know it! No matter if you're shy or extroverted, outgoing or anywhere in the middle, this book is for you. It's packed with important do's and don'ts, guidelines and insights -- some of which may surprise you!

Discover:

  • what the terrific talkers avoid -- a special list that goes well beyond the obvious.
  • a Seven Quick-Step Shyness Recovery Program-author Susan RoAne recognizes your fears and takes you by the hand.
  • the O.A.R. METHOD -- detailed strategies to start, build, and maintain conversation.
  • how the masters of small talk prepare themselves for conversation -- and how some small lifestyle changes can turn you into a magnetic and masterful talker.
  • solutions to awkward situations -- including what to do when you forget someone's name, how to speak to those in mourning, and the best way to deal with offensive conversations.
  • how to communicate online-tips for chat rooms, forums, and E-mail.
  • "Magic Words," unusual ice breakers, talk-inducing body language, and other tools of the trade that make conversations hum.
  • the best ways to use humor -- and when NOT to use it.
  • how to shine at a business function.
  • ...and much more!

What Do I Say Next? can do more than improve your social graces. As you become a more effective communicator and listener, you will have a greater influence on decision-makers, build better business relationships, develop friendships...and get more out of life.

"The art of conversation -- which is good for the heart, head, and soul-has been revived by Susan RoAne. She points out why we need to be verbally fluent, how to become so, and she provides the extra nudge of encouragement with humor."
-Jack Canfield, author of Chicken Soup for the Soul

"What Do I Say Next? takes you to the next step after you have 'worked the room.' RoAne shows you how to make scintillating and successful conversation in an upbeat, fun, and commonsense style. My entire industry could use this book!"
-Guy Kawasaki, author of How to Drive the Competition Crazy

"The consummate guide to conversational success...Susan RoAne is known as The Mingling Maven for good reason...she is one. She gives tips, techniques, and strategies in the practical, upbeat, and humorous style that has made her a bestselling author and in-demand speaker."
-Michael LeBoeuf, author of Working Smart and The Perfect Business

"Once you read What Do I Say Next? you will always know the right thing to say to engage others...and be engaging."
-Dr. Tony Alessandra, author of The Platinum Rule

"RoAne's delightful wit makes the lessons easy!"
-Wendy Reid Crisp, national director, National Association for Female Executives

Descoberto Na Traducao - Como Traduzir, Divulgar e Vender Seus Livros em Idiomas Estrangeiros (Portuguese, Hardcover): S. C... Descoberto Na Traducao - Como Traduzir, Divulgar e Vender Seus Livros em Idiomas Estrangeiros (Portuguese, Hardcover)
S. C Scott
R657 R586 Discovery Miles 5 860 Save R71 (11%) Ships in 18 - 22 working days
Excellence in Public Relations and Communication Management (Hardcover, New): James E. Grunig Excellence in Public Relations and Communication Management (Hardcover, New)
James E. Grunig
R5,688 Discovery Miles 56 880 Ships in 10 - 15 working days

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Cooperative and Networking Strategies in Small Business (Hardcover, 1st ed. 2017): Marta Peris-Ortiz, Joao J. Ferreira Cooperative and Networking Strategies in Small Business (Hardcover, 1st ed. 2017)
Marta Peris-Ortiz, Joao J. Ferreira
R3,850 R3,320 Discovery Miles 33 200 Save R530 (14%) Ships in 10 - 15 working days

The book aims to collect the most recent research and best practices in the cooperative and networking small business field identifying new theoretical models and describing the relationship between cooperation and networks in the small business strategy context. It examines different concepts and analytical techniques better understand the links between cooperative strategies and networks in small business. It also studies the existing economic conditions of network and strategic implications to small business from the point of view of their internal and external consistency. Cooperation and networks is a fashionable topic. It is receiving increasing attention in popular management publications, as well as specialized academic journals. Cooperation between firms and industries is a means of leveraging and aggregating knowledge also generating direct benefits in terms of innovation, productivity and competitiveness. Various options and decisions made within the framework of strategic alliances may be identified and differentiated. For example, it has been argued that R&D cooperation between competing firms also facilitates the search for incremental efficiency gains and is thus a competitive advantage. In parallel with a theoretical acceptance of the importance of a sustained competitive advantage to formulate strategy, there is a growing understanding that cooperative and networking behavior among small firms is at the root of many success stories in today's small business management. This condition requires an effort to develop a study of both aspects of cooperation and networks as compatible, complementary facets of a unique reality. In short, the cooperative and networking relationships of a small business can be the source of its competitive advantage. Enhancement of local resources and capabilities for the generation and dissemination of knowledge is still an issue for defining public policies in many countries.Featuring contributions covering such topics as green innovation, social commerce, university cooperation networks, and regional entrepreneurship, this book provides a comprehensive and richly illustrated study of cooperation and networks in small business that will be pertinent to students, academics, professionals, scholars, and policy makers.

The Language of Negotiation - A Handbook of Practical Strategies for Improving Communication (Hardcover): Joan Mulholland The Language of Negotiation - A Handbook of Practical Strategies for Improving Communication (Hardcover)
Joan Mulholland
R4,350 Discovery Miles 43 500 Ships in 10 - 15 working days

Successful negotiators do not take language for granted. Spoken and written language is the instrument of negotiation. Understanding and using its power is central to managing and influencing the process of exchanging information and discussing ideas in order to reach agreement and achieve your goals. The aims of the book are to heighten awareness of the role of language, and to suggest practical ways you can use language skills to improve the effectiveness of your contribution, your reading of the situation and your ability to manage and control the negotiation process. Specific strategies are indexed for ease of reference. Throughout, there are exercises and examples you can use to review your own practice and to experiment with new skills. "The Language of Negotiation" explains the role of culture, and the qualities and functions of language that are most influential in a negotiation. It suggests strategies and specific tactics for managing conversations, for controlling the topic or for using listening skills to read the situation. It also deals with particular problems such as gaining co-operation and agreement even in adversarial or confrontational situations. This book shoul

Listen Like You Mean It - Reclaiming the Lost Art of True Connection (Hardcover): Ximena Vengoechea Listen Like You Mean It - Reclaiming the Lost Art of True Connection (Hardcover)
Ximena Vengoechea
R506 Discovery Miles 5 060 Ships in 10 - 15 working days

'Could there be a more relevant book for our times? . . . Vengoechea implores us to truly hear other people (maybe for the first time) and is the perfect author of a book on why we should listen like we mean it' - Nir Eyal, author of Hooked and Indistractable Hear me out. Does this sound like you? You end a team meeting and can't recall a single thing that was said. You leave a conversation with a friend feeling disconnected and unfulfilled. You think you and your boss are on the same page, only to find out you haven't been meeting expectations. Fortunately, listening, like any communication skill, can be improved, and Ximena Vengoechea can show you how. As a user researcher, she has spent nearly a decade facilitating hundreds of conversations at LinkedIn, Twitter and Pinterest. It's her job to uncover the truth behind how people use, and really think about, her company's products. In Listen Like You Mean It, she reveals the tips and tricks of the trade, including: - How to quickly build rapport with strangers - Which questions help people unlock what they need to say - When it's time to throw out the script entirely - How to recover from listener's drain

The Visual Factory - Building Participation Through Shared Information (Hardcover, New): Michel Greif The Visual Factory - Building Participation Through Shared Information (Hardcover, New)
Michel Greif
R2,278 Discovery Miles 22 780 Ships in 10 - 15 working days

If you're aware of the tremendous improvements achieved in productivity and quality as a result of employee involvement, then you'll appreciate the great value of creating a visual factory. This book explains why conventional work areas, where fragmented information flows from "top to bottom," must be replaced by the "visual workplace," where information flows in every direction. It details how visual management can make the factory a place where workers and supervisors freely communicate so that every employee can take improvement action.

The author's year-long worldwide research resulted in an abundance of practical recommendations. The communication techniques he suggests will:

  • Foster cohesion within groups of employees.
  • Turn fault-based into fact based communication.
  • Overcome such problems as absenteeism and high defect rates.
  • Stimulate an unending flow of suggestions from employees.

A valuable resource for plant, operations, and human relations managers, this text discusses how successful companies develop meeting and communication areas, communicate work standard production controls such as kanban, and make goals and progress visible. Over 200 diagrams and photos illustrate the numerous visual techniques discussed.

Wie man zuhoert, versteht und validiert - UEberwinden Sie unsichtbare Barrieren und verandern Sie Ihre Beziehungen (German,... Wie man zuhoert, versteht und validiert - UEberwinden Sie unsichtbare Barrieren und verandern Sie Ihre Beziehungen (German, Hardcover)
Patrick King
R629 R568 Discovery Miles 5 680 Save R61 (10%) Ships in 18 - 22 working days
On Communication - (Vol.2) (Paperback): Harvard Business Review, Heidi Grant, Scott Berinato, Tsedal Neeley, Erin Meyer On Communication - (Vol.2) (Paperback)
Harvard Business Review, Heidi Grant, Scott Berinato, Tsedal Neeley, Erin Meyer
R523 R454 Discovery Miles 4 540 Save R69 (13%) Ships in 10 - 15 working days

Is your message getting through? The right communication tactics can motivate your people—and fuel your business.

Get more of the ideas you want, from the authors you trust, with HBR's 10 Must Reads on Communication (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you get your message across—whether you're speaking face-to-face or connecting with someone across the world.

With insights from leading experts including Erin Meyer, Heidi Grant, and Douglas Stone, this book will inspire you to:

  • Power your organization through conversation
  • Unlock value in your organization by asking better questions
  • Improve your ability to give—and receive—advice
  • Achieve better outcomes in cross-cultural negotiations
  • Create smart, effective data visualizations
  • Spark collaboration, learning, and innovation using digital tools

This collection of articles includes: "Leadership Is a Conversation," by Boris Groysberg and Michael Slind; "The Surprising Power of Questions," by Alison Wood Brooks and Leslie K. John; "A Second Chance to Make the Right Impression," by Heidi Grant; "The Art of Giving and Receiving Advice," by David A. Garvin and Joshua D. Margolis; "Find the Coaching in Criticism," by Sheila Heen and Douglas Stone; "Visualizations That Really Work," by Scott Berinato; "What Managers Need to Know About Social Tools," by Paul Leonardi and Tsedal Neeley; "Be Yourself, But Carefully," by Lisa Rosh and Lynn Offermann; "How to Preempt Team Conflict," by Ginka Toegel and Jean-Louis Barsoux; "Getting to Si, Ja, Oui, Hai, and Da," by Erin Meyer; and "Cultivating Everyday Courage," by James R. Detert.
Culturally Mindful Communication - Essential Skills for Public and Nonprofit Professionals (Hardcover): Masami Nishishiba Culturally Mindful Communication - Essential Skills for Public and Nonprofit Professionals (Hardcover)
Masami Nishishiba
R4,919 Discovery Miles 49 190 Ships in 10 - 15 working days

Intercultural communication is a necessary skill for those who work in the public and nonprofit sectors, and yet there is a dearth of literature available to help public and nonprofit professionals develop an ability to effectively communicate, interact, and lead in a multicultural society. Drawing on research in intercultural communication, psychology, and public and nonprofit administration, Culturally Mindful Communication provides useful strategies for students and practitioners of public service to improve their intercultural communication skills. Topics include: expectations for public and nonprofit professionals in today's multicultural society frameworks for assessing cultural differences and similarities verbal and nonverbal communication in the intercultural context stereotyping, prejudice, ethnocentrism, microagression, and social privilege as barriers for effective intercultural communication key considerations for effective multicultural teams approaches for effective multicultural community engagement, and leading with cultural mindfulness. To facilitate student learning, several useful pedagogical features are employed throughout the book. The reader follows the stories of two fictional characters - Lavita, a cultural coordinator in city government, and Leo, a program manager at a nonprofit - in their intercultural communication challenges in public and nonprofit sectors. Mini-case stories called 'cultural moments' are incorporated to illustrate real-world intercultural communication examples and to invite application of the tools and concepts introduced in the text. Each chapter includes a set of discussion questions designed to build on the intercultural communication challenges of Lavita and Leo and the 'cultural moments' as well as activities that can be completed in class or as homework assignments. Designed to offer guidance to both current and would-be public servants, Culturally Mindful Communication will be required reading for Public Administration and Public Affairs courses that address diversity and cultural competence, as well as for practitioners looking to develop their intercultural leadership and communication skills.

The Bauhaus and Public Relations - Communication in a Permanent State of Crisis (Paperback): Patrick Roessler The Bauhaus and Public Relations - Communication in a Permanent State of Crisis (Paperback)
Patrick Roessler
R1,617 Discovery Miles 16 170 Ships in 10 - 15 working days

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Roessler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus' corporate identity and a close examination of the respective directors' roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.

The Power of Writing in Organizations - From Letters to Online Interactions (Paperback): Anne-Laure Fayard, Anca Metiu The Power of Writing in Organizations - From Letters to Online Interactions (Paperback)
Anne-Laure Fayard, Anca Metiu
R1,498 Discovery Miles 14 980 Ships in 10 - 15 working days

This book demonstrates the power of writing in informal and formal organizations in the past and the present. It shows how writing, despite long lasting criticisms that can be traced back to Plato, and in spite of its frequent definition as a mere recording medium is in fact a creative mode of communication that supports the expression of emotions, the developing knowledge, and the building of strong communities among faraway individuals. The first part of the book illustrates how this has been true historically. The focus on writing as a fundamental mode of communication - the other being speech or the oral mode - is still important in our technology-infused world, where writing seems to have been reduced to short cryptic text messages or tweets. Precisely because of their heavy reliance on technology, current practices are in need of a deeper understanding that focus on deep as opposed to surface features and unveil the four essential mechanisms - objectification, reflecting, specifying, and addressing - that give writing its creative powers. In the second part of the book, we use contemporary case studies and interviews to illustrate how shifting our focus from the media to the mode of communication and focusing on the mechanisms of writing allows us to go beyond current debates about the capabilities of various communication media and to understand better today's communicative practices. This book is an attempt to unveil the powers of writing as well as to highlight the implications for organizations of the potential loss of these powers in today's world where writing-based distributed collaborations, interpersonal relationships, and online communities are key sources of innovation and support for individuals and organizations.

Influential Internal Communication - Streamline Your Corporate Communication to Drive Efficiency and Engagement (Paperback):... Influential Internal Communication - Streamline Your Corporate Communication to Drive Efficiency and Engagement (Paperback)
Jenni Field
R1,050 R860 Discovery Miles 8 600 Save R190 (18%) Ships in 5 - 10 working days

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.

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