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Books > Business & Economics > Business & management > Business communication & presentation
COMMUNICATING IN BUSINESS, 8E, International Edition offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.
The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine sociocultural issues associated with responding to a variety of crises. Additionally, a unique feature of the book is a section titled Views from the Expert, which appears at the end of each chapter. Because the expert in question is not connected in any way to the crisis, she or he share disinterested opinions and insights on the specifics of a crisis that confronted an organization. To expand the boundaries of the knowledge and the practice of communication for crisis management to one that addresses the effects of the confluence of globalization and technology on business paradigms and on practitioner competencies.The international nature and the variety of the cases, both on profit and nonprofit organizations and government agencies, and the crisis expert 's views at the end of each chapter, coupled with discussion questions, makes the textbook appealing to an international audience. The implications of the globalization process for crisis management is also be addressed.
For some employees, verbal abuse can be the everyday language of doing business. Defending yourself from these verbal abusers-calmly, professionally, and successfully-can be crucial to your on-the-job success. Nationally recognized linguistics expert and author Suzette Haden Elgin applies her acclaimed techniques for combating verbal attacks to common workplace situations. Powerful yet unthreatening, her proven strategies will help you recognize and defend yourself from verbal abuse-everything from casual obscenities and racist or sexist language to sarcasm, cutting jokes, and subtle put-downs. Richly illustrated with fully dramatizes scenarios and real-world examples, Dr. Elgin's communication techniques will help you instantly take control of any verbal confrontation. You'll also learn how to avoid "malpractice of the mouth" and sexual harassment; communicate sensitively and clearly with non-native English speakers; and project a strong, straightforward, and trustworthy image. You'll find tips for handling sensitive issues via email and voice mail, advice on meeting the communication challenges that face home-based and virtual businesses, and plenty of "workouts" placed throughout the book to give you valuable opportunities to practice your new skills. The Gentle Art of Verbal Self-Defense at Work is your roadmap through the potentially career-threatening minefields of workplace communication.
How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media? This new book from veteran public relations expert Edward Segal is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared. While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout Crisis Ahead attest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan. Crisis Ahead is for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and front-line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis, scandal, or disaster. This book is written with the need for speed in mind. It's concise and practical with a light touch and occasional humor to help people on the front lines prepare for, survive, and bounce back from a crisis. It includes dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals - ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk - have prepared for, created, managed, and communicated about crisis situations.
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public.
This book provides insights into communication practices that enable efficient work, successful collaboration, and a functional work environment. Maintaining a productive and healthy workplace is predicated on interpersonal communication between people. In organizations, efficient communication is the foundation of all actions. Contributors to this book cover communication issues in relationships, teams, meetings, leadership, competence, diversity, organizational entry, social support, and digital environments in the workplace. The book illustrates all these issues in detail by presenting both relevant research findings and their practical implications in working life. Workplace Communication is ideal for current and future employees, directors, supervisors and managers, instructors, and consultants in knowledge-based expertise work. The book is appropriate for courses in organizational and leadership communication or interpersonal communication in a workplace setting.
This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. It explores the practices that the organisations use to manage language diversity in interorganisational relationships, and why certain practices occur in some situations and not others. The book highlights how organisations rely on individual employees to perform a variety of language tasks and the implications of this; the effect of English as a global lingua franca; and the translation challenges which organisations face. The book demonstrates that practices to manage language diversity are often a result of the resources organisations have at given moments in time, rather than being part of a deliberate language management strategy.
As featured in the New York Times and Reader’s Digest "An eye-opener into the pitfalls awaiting the unaware traveler." —Washington Post "Can save the innocent abroad from great gobs of serious trouble." —Chicago Tribune Before you raise your hand to signal the waiter, extend your thumb to hitchhike, or flash the "O.K." sign with thumb and forefinger, Stop! Think of where you are and exactly what you are trying to say—otherwise you could create an international incident. Remember when President Bush thought he was flashing the "V" for Victory sign to cheering Australians? (See inside.) Exploring the ins and outs of body language from head to toe, this newly revised and expanded edition of Roger Axtell’s indispensable guide takes you all around the world of gestures—what they mean, how to use them, and when to avoid them. This latest edition includes:
Winner of the 2009 CPR Award for Outstanding Book In this groundbreaking book, Bernard Mayer, a pioneer in the field of conflict resolution, offers a new paradigm for dealing with long-term disputes. Mayer explains that when dealing with enduring conflict, mediators and other conflict resolution specialists need to move past the idea of how quickly they can resolve the conflict. Instead, they should focus on how they can help people prepare to engage with an issue over time. Once their attention is directed away from a speedy resolution to a long-term approach, new avenues of intervention become apparent.
What is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness? Learn how to understand and utilize social media for business. From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you're using social media to its full potential. Whether you're a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to: Create a viable social media strategy Build and use channels such as Twitter, Facebook and LinkedIn Create customised apps, communities and use keywords Monitor any activity such as paid-for advertising Understand your audience and what content they want Integrate your social media activity into your marketing strategies Discover the secrets to social media for your business. "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog
The second edition of the essential guide, updated with new research and observations to help twenty-first century organizations create models for effective collaboration. Collaborative skills have never been more important to a company's success and these skills are essential for every worker today. Radical Collaboration is a how-to-manual for creating trusting, cooperative environments, and transforming groups into motivated and empowered teams. James W. Tamm and Ronald J. Luyet provide tools that will help you increase your ability to work successfully with others, learn to be more aware of colleagues, and better problem-solve and negotiate. Radical Collaboration is an eye-opener for leaders, managers, HR professionals, agents, trainers, and consultants who are seeking constructive ways of getting the results they want.
Find out how to make meetings short, productive, and focused! Includes a wealth of practical examples and proven methods to apply immediately in your organization.
Entries & Exits takes you behind closed doors, into the trading rooms of sixteen private traders. They live in different countries, trade different markets, and use different methods, but all share a dedication to trading. Your guide on this journey is Dr. Alexander Elder, a bestselling author, professional trader, and practicing psychiatrist. Each visit begins with a description of each trader's background and methods. He or she walks you through a winning and a losing trade, showing his or her signals on the charts, and explaining the reasoning behind them. After studying the entry, you are invited to decide whether that trade is likely to make or lose money. After you turn the page and see the exit, you learn how that trade worked out. Dr. Elder then shows you his charts for every trade and explains his analysis and decisions. At the end of each interview, he discusses a key aspect of trading, relevant to the trades you have just studied. Entries & Exits provides an up-close and personal look at how real traders select trades and make decisions. You'll benefit from their hard-earned insights into trading psychology, analytic techniques, money management, record-keeping, and other essential aspects of successful trading. The book delivers a variety of concepts and techniques that will help you become a better trader tomorrow than you are today. Study Guide for Entries & Exits Be sure to work through the companion volume to Entries & Exits before you risk a dollar in the markets. The Study Guide contains 101 questions and answers, including twenty-five case studies. Each of them challenges you to focus on some essential aspect of successful trading. There are sevenchapters in this Study Guide--Organization, Psychology, Markets, Trading Tactics, Money Management and Record-Keeping, Case Studies, and Traders Speak. Each covers a major area of trading and offers you a rating scale, allowing you to measure your competence level. Now you can discover and fill any gaps in your knowledge without risking any money. The answers in the back of the book provide detailed explanations of the right and wrong answers to the multiple-choice questions. A large number of those questions and the case histories in this Study Guide were contributed by traders interviewed in Entries & Exits, linking both books into a single, powerful tool for developing trading skills. Use Dr. Elder's Study Guide together with Entries & Exits to make the most of your time as you learn to take advantage of market opportunities.
Improve communication skills and watch productivity soar! In today’s fast-paced, sound byte world, effective communication is still the foundation of organization success. Clear communication helps to develop interpersonal understanding and enhances a person’s ability to understand and solve complicated problems. Work teams, in particular, rely on their members to communicate effectively. Despite this obvious need, communication inside and outside of organizations is frequently ineffective. Two difficulties are often the culprits: sharing information and finding common ground. The Communication Skills Profile was designed to help people who want to gain a thorough knowledge of the processes of communication and to improve their effectiveness as communicators. It focuses on two main areas essential for effective communication:
After completing the 48-item self assessment and scoring the responses, participants are instructed to draw up an individual profile based on the author's six-axis model. Each axis in the model corresponds to one of the six essential aspects of effective communication. Participants will learn how to:
Everything you need to conduct a successful 2- to 3-hour communications training module is inside this single workbook. Purchase one copy for yourself and one copy for each participant. The workbook includes:
Both individuals and groups will find the Communication Skills Profile to be extremely useful and informative. Individuals will be able to identify areas for improvement; groups can use the tool to assess both individual team members as well as the group as a whole. All participants will be given the opportunity to develop the skills to listen and convey important information clearly and effectively!
"Talk Less, Say More is a revolutionary guide to 21st century communication skills to help you be more influential and make things happen in our distracted, attention-deficit world. It's loaded with specific tips and takeaways to ensure that you're fully heard, clearly understood, and trigger positive responses in any business or social situation." "It's the first book to deliver a proven method to master the core leadership skill of influence. Talk Less, Say More lays out a powerful 3-step method called Connect, Convey, Convince (R) and guides you in how to use these habits to be more influential. This succinct book solves your modern communication issues in today's demanding, distracted world at a time when interaction skills are plummeting." Communication is the single greatest challenge in business today. It takes just 3 habits to conquer it. "Talk Less, Say More" will help you achieve more with less. Less wordiness. Less tune-out. Less frustration. You'll gain more time. More positive outcomes. More rewarding relationships.
More than ever, Writing That Works is the right choice for the most up-to-date coverage of business writing. Real-world model documents are grounded in their rhetorical contexts to guide students in navigating the increasingly complex world of business writing. Now in full-color, the thirteenth edition continues to reflect the central role of technology in the office and the classroom, showcasing the most current types of business documents online and in print, providing succinct guidelines on selecting the appropriate medium for your document, communication, or presentation, and featuring new advice on creating a personal brand as part of a successful job search. Also available as an e-book and in loose-leaf, Writing that Works offers robust but accessible coverage at an affordable price.
Develop your powers of public persuasion with the ultimate guide to great speeches and business presentations… Do you get tongue-tied at the mere thought of speaking in public? Would you rather swim with sharks or undergo a tax audit than face an audience? Well, you’re not alone. According to the Book of Lists’ list of humans’ greatest fears, the fear of death is our fourth greatest fear, while fear of public speaking commands a solid first place. Now from Roger E. Axtell, one of America’s most accomplished public speakers, here’s a book guaranteed to turn even the most stage-shy mumbler into a great communicator. Geared primarily, but not exclusively, for business people, this amusing and informative guide can show you how to possess the powers of public persuasion you’ve always dreamed of having. Whether it’s making a pitch to the board of directors, or prepping the sales force, stating your case to the town council, or being interviewed on live TV, Do’s and Taboos of Public Speaking can help you to be an intelligent, articulate, confident, and likable presence in front of any audience you’ll ever face.
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with contemporary corporate branding research, a variety of topics are explored, including: strategizing in SME networks, market management, corporate identity, corporate reputation, human-to-human (H2H) interactions. This broad range of perspectives, from business networks to corporate branding, highlights the latest trends in both business marketing and organizational research whilst emphasizing the influential role of human actors in SMEs. Looking at successful cases of INB and analysing cases where branding has gone wrong, Understanding Interactive Network Branding in SME Firms offers guidelines for researchers in marketing theory and practitioners working in SME firms to develop their branding models and processes in fast changing business environments.
The Pitching Bible represents 25 years of the author's unique experience in business pitching and pitching in the music, stage, television, film and entertainment industries.The book contains the Seven Secrets of a Successful Business Pitch which will help anyone to improve their success rate, whether pitching to clients or potential investors.
DREAMING OF AN EMPTY INBOX, BUT DON'T KNOW HOW TO MAKE IT HAPPEN? We're bombarded with messages every day, but no one tells you how to improve these vital email skills. In less than 100 pages, this handy book will help you discover how to regain control of your email - and get back to your job - in five simple steps. Email doesn't have to be overwhelming. With Speedmailing's five-step process you can manage emails quickly and efficiently. The benefits of Speedmailing: * Empties your inbox every day * Increases your productivity and peace of mind * Keeps your to-do list in one place * Maintains a system of reminders * Makes sure nothing slips through the gaps * Improves communication * Decreases post-holiday stress * Works on any platform or device CONTROL YOUR EMAIL: DON'T LET EMAIL CONTROL YOU. "Smart people are lazy. So if you want to double your effectiveness and productivity emailing clients, colleagues and friends. Read this book." Eelco Smit, Personal & Business Coach for Entrepreneurs and Bestselling Author of Book for MEN "Simplicity is underestimated. Richard has sharpened the knife of day-to-day email management in the leanest possible way." Nick Bortot, Founder and CEO of FinTech startup BUX "Speedmailing is a concise action plan for mastering email. Richard has distilled thousands of hours of training into an easy to follow guide that will turn your inbox from a burden into a powerful business tool." Marshall Hughes, Inbox Zero Coach at coach.me "Richard gives us a practical approach to email that really works, with useful habits and shortcuts that can drastically change the way we work. If you want to tame the monster that email has become, this book is for you. Forget emailing - the future is Speedmailing!" Shirley Taylor, International bestselling author of Model Business Letters, Emails & Other Business Documents 7th Edition "All my career I have focused on how we can get more leverage from our brain and process information quicker and better. Richard's way of dealing with email blew me away when I realised that I will spend less energy on a per email basis, today and every day from now on. What a return on investment!" Mark Tigchelaar, CEO of UseClark and Specialist in Speed Reading and Productivity "An easy and practical life changer, one of these books of which you think why didn't I read that earlier, it would help me so much" Marine Guignardeau, Learning and Development Manager, L'Oreal Netherlands "Until bots and AI solve the hassle of email, dealing with large quantities of email is a skill that is rarely mastered. This is definitely one of the best books on it and should be mandatory for every knowledgeworker." Martijn Aslander, Speaker, Writer and Boardroom Sparring Partner
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