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Linguistic Pragmatics of Intercultural Professional and Business Communication (Hardcover, 1st ed. 2018)
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Linguistic Pragmatics of Intercultural Professional and Business Communication (Hardcover, 1st ed. 2018)
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This monograph presents the result of the authors' scientific
research on the development of cognitive discursive approach to
issues of intercultural professional and business communication
(IPBC) and the study of the language of professional communication,
the links binding the language with non-linguistic and
extralinguistic realia in the framework of cognitive linguistics,
as well as oral and written communication in intercultural
professional business discourse. The authors proceed from the
assumption that IPBC can only reach maximum efficiency provided
that its participants assimilate its inherent norms and rules and
are able to skillfully implement these norms and rules to verbalise
their cognitive activity in the sphere of professional business
interaction. Topics covered include: analysis of the theory of
business communication, of codified and uncodified vocabulary,
theory of euphemy, and euphemisms used in intercultural
professional and business communication.
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