Linguistic Pragmatics of Intercultural Professional and Business Communication (Hardcover, 1st ed. 2018)

This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	November 2017
First published:	2018
Authors:	Elena N. Malyuga • Svetlana N. Orlova
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	145
Edition:	1st ed. 2018
ISBN-13:	978-3-319-68743-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Language & Literature > Language & linguistics > Semantics (meaning) > Pragmatics Books > Social sciences > Education > Careers guidance > Industrial or vocational training Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Business & management > Business communication & presentation > General Promotions
LSN:	3-319-68743-3
Barcode:	9783319687438

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