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Books > Reference & Interdisciplinary > Communication studies

Using Government Information Sources - Electronic and Print, 3rd Edition (Hardcover, 3rd Revised edition): Jean L. Sears,... Using Government Information Sources - Electronic and Print, 3rd Edition (Hardcover, 3rd Revised edition)
Jean L. Sears, Marilyn K. Moody
R2,773 Discovery Miles 27 730 Ships in 18 - 22 working days

In the six years since the second edition of the bestselling Oryx information guide, "Using Government Information Sources, " was published, a lot has changed in the searching process. Much government information is now found exclusively on the Internet and there are many more print resources available. The new third edition, by Jean L. Sears and Marlyn K. Moody, is the extensively revised edition of this popular and useful title. Designed for beginning as well as experienced researchers, this resource will guide users to the best government information sources both print and electronic. Each chapter is grouped into four search strategy categories: the subject search, the agency search, the statistical search, and special techniques. New to this edition is a chapter on Housing and Construction Statistics.

Rehabilitation of Movement - Theoretical Basis of Clinical Practice (Paperback): Judith Pitt-Brooke Rehabilitation of Movement - Theoretical Basis of Clinical Practice (Paperback)
Judith Pitt-Brooke
R651 Discovery Miles 6 510 Ships in 2 - 4 working days

Thorough and easy-to-read text which provides an introduction to contemporary approaches in musculoskeletal physical therapy. Features key points boxes and summaries to guide the reader and ensure retention. With over 250 illustrations, the text provides authoritative coverage of neurodynamics, gait analysis, physiology of motor control and much more.

Practice Fields in Public Relations: The Panorama of Turkey (Paperback, New edition): UEmit Arklan Practice Fields in Public Relations: The Panorama of Turkey (Paperback, New edition)
UEmit Arklan
R1,377 Discovery Miles 13 770 Ships in 10 - 15 working days

Public relations is a wide field of practice that encompasses the communicative processes carried out by the organization's internal and external stakeholders. Due to its multidisciplinary nature, it is in touch with many topics and fields, which necessitates viewing the concept of public relations from a wide and sophisticated perspective as well as handling it through different dimensions. The study focuses on public relations topics and incorporates, within this context, 20 fields of practice, each of which has been detailed in a separate chapter. In addition to handling the general status of the mentioned fields in international literature, it makes efforts to present the panorama of Turkey, making evaluations about Turkey in particular.

Sub-National Democracy and Politics Through Social Media (Hardcover, 1st ed. 2018): Mehmet Zahid Sobaci, Ibrahim Hatipoglu Sub-National Democracy and Politics Through Social Media (Hardcover, 1st ed. 2018)
Mehmet Zahid Sobaci, Ibrahim Hatipoglu
R3,974 Discovery Miles 39 740 Ships in 10 - 15 working days

This book analyzes the impact of social media on democracy and politics at the sub-national level in developed and developing countries. Over the last decade or so, social media has transformed politics. Offering political actors opportunities to organize, mobilize, and connect with constituents, voters, and supporters, social media has become an important tool in global politics as well as a force for democracy. Most of the available research literature focuses on the impact of social media at the national level; this book fills that gap by analyzing the political uses of social media at the sub-national level. The book is divided into two parts. Part One, "Social Media for Democracy" includes chapters that analyze potential contributions of social media tools to the realizing of basic values of democracy, such as public engagement, transparency, accountability, participation and collaboration at the sub-national level. Part Two, "Social Media in Politics" focuses on the use of social media tools by political actors in political processes and activities (online campaigns, protests etc.) at the local, regional and state government levels during election and non-election periods. Combining theoretical and empirical analysis, each chapter provides evaluations of overarching issues, questions, and problems as well as real-world experiences with social media, politics, and democracy in a diverse sample of municipalities. This volume will be of use to graduate students, academicians, and researchers, in several disciplines and fields, such as public administration, political science, ICT, sociology, communication studies and public policy as well as politicians and practitioners.

Real People and the Rise of Reality Television (Hardcover): Michael McKenna Real People and the Rise of Reality Television (Hardcover)
Michael McKenna
R1,389 Discovery Miles 13 890 Ships in 10 - 15 working days

The origins of, and in many ways the prototype for, modern reality programming can be traced to Real People, a show that premiered on the NBC network in April of 1979. An instant ratings success, Real People appealed to an audience that clamored for stories about "everyday" men and women. However, many of the vignettes focused on individuals who were far from average-eccentric collectors, allegedly talented performers, and inspirational overachievers-many of whom could be called quirky, if not just plain weird. In the wake of the show's success, a rash of imitators followed. What had started out as a counter-programming gamble became the norm, and now the television airwaves are littered with reality shows. In Real People and the Rise of Reality Television, Michael McKenna looks at the show that started a trend in television viewing, one that now permeates not only the major networks but almost all of cable channels as well. McKenna traces the history of reality programming back to the early days of television up to the late 1970s when networks were beginning to take a chance on non-scripted prime time shows. The author provides an in-depth look at how Real People evolved from profiles of peculiar characters to an almost weekly display of hyper-patriotism, largely fueled by a desperate desire to recover from the disappointments of the 1970s. McKenna also charts the rise of shows that aimed to duplicate Real People's success: That's Incredible!, The People's Court, COPS, America's Funniest Home Videos, and MTV's The Real World. Though Real People was cancelled in 1984, reality-themed programming flourished and this look at the show's history makes for a fascinating read. Fans of nonfiction programs owe a debt to the show that started it all, and Real People and the Rise of Reality Television provides readers with insights into how and why one show changed the cultural landscape forever.

Active Particles, Volume 1 - Advances in Theory, Models, and Applications (Hardcover, 1st ed. 2017): Nicola Bellomo, Pierre... Active Particles, Volume 1 - Advances in Theory, Models, and Applications (Hardcover, 1st ed. 2017)
Nicola Bellomo, Pierre Degond, Eitan Tadmor
R3,522 Discovery Miles 35 220 Ships in 10 - 15 working days

This volume collects ten surveys on the modeling, simulation, and applications of active particles using methods ranging from mathematical kinetic theory to nonequilibrium statistical mechanics. The contributing authors are leading experts working in this challenging field, and each of their chapters provides a review of the most recent results in their areas and looks ahead to future research directions. The approaches to studying active matter are presented here from many different perspectives, such as individual-based models, evolutionary games, Brownian motion, and continuum theories, as well as various combinations of these. Applications covered include biological network formation and network theory; opinion formation and social systems; control theory of sparse systems; theory and applications of mean field games; population learning; dynamics of flocking systems; vehicular traffic flow; and stochastic particles and mean field approximation. Mathematicians and other members of the scientific community interested in active matter and its many applications will find this volume to be a timely, authoritative, and valuable resource.

Calling Family - Digital Technologies and the Making of Transnational Care Collectives (Hardcover): Tanja Ahlin Calling Family - Digital Technologies and the Making of Transnational Care Collectives (Hardcover)
Tanja Ahlin
R3,072 Discovery Miles 30 720 Ships in 10 - 15 working days

How do digital technologies shape both how people care for each other and, through that, who they are? With technological innovation is on the rise and increasing migration introducing vast distances between family members--a situation additionally complicated by the COVID-19 pandemic and the requirements of physical distancing, especially for the most vulnerable – older adults--this is a pertinent question. Through ethnographic fieldwork among families of migrating nurses from Kerala, India, Tanja Ahlin explores how digital technologies shape elder care when adult children and their aging parents live far apart. Coming from a country in which appropriate elder care is closely associated with co-residence, these families tinker with smartphones and social media to establish how care at a distance can and should be done to be considered good. Through the notion of transnational care collectives, Calling Family uncovers the subtle workings of digital technologies on care across countries and continents when being physically together is not feasible. Calling Family provides a better understanding of technological relationality that can only be expected to further intensify in the future.

Vectors of Memory - Legacies of Trauma in Postwar Europe (Hardcover): Nancy Wood Vectors of Memory - Legacies of Trauma in Postwar Europe (Hardcover)
Nancy Wood
R3,983 Discovery Miles 39 830 Ships in 10 - 15 working days

The topic of memory has shot to prominence in recent years, engaging the attention of academics and a wider public alike. This is partly due to a spate of anniversaries and commemorations of events, such as the Holocaust and the Second World War, whose significance for the present is affirmed even as their meanings continue to be debated. In Germany and France, contested memories, representations and commemorations of this period have become virtually a defining feature of their respective political cultures. Equally contested are France's memories of a decolonization process whose legacy still makes its presence felt in the political landscape. This book uses the concept of 'vectors' of memory to designate the conduits of that memorial activity, and examines in detail a range of vectors - historiography, war crimes trials, novels and films - that have focused public attention and debate in this era of so-called 'commemorative obsession'. More than a descriptive summary of such developments, the author elucidates the identity politics that is being expressed through these channels. In the course of these investigations, concepts such as 'sites of memory', 'testimony', and 'trauma' - much invoked in recent work on 'collective memory' - are critically examined in a number of historical, juridical and representational contexts.
Interdisciplinary in its scope and in the manner in which it bridges historiographical and cultural analysis, this book will appeal to students and scholars of history, cultural and media studies, French and German political culture, Holocaust studies and postcolonialism.

Logically Fallacious - The Ultimate Collection of Over 300 Logical Fallacies (Academic Edition) (Hardcover): Bo Bennett Logically Fallacious - The Ultimate Collection of Over 300 Logical Fallacies (Academic Edition) (Hardcover)
Bo Bennett
R1,154 R982 Discovery Miles 9 820 Save R172 (15%) Ships in 18 - 22 working days
System Dependability Evaluation Including S-dependency and Uncertainty - Model-Driven Dependability Analyses (Hardcover, 1st... System Dependability Evaluation Including S-dependency and Uncertainty - Model-Driven Dependability Analyses (Hardcover, 1st ed. 2018)
Hans-Dieter Kochs
R4,048 R3,518 Discovery Miles 35 180 Save R530 (13%) Ships in 10 - 15 working days

The book focuses on system dependability modeling and calculation, considering the impact of s-dependency and uncertainty. The best suited approaches for practical system dependability modeling and calculation, (1) the minimal cut approach, (2) the Markov process approach, and (3) the Markov minimal cut approach as a combination of (1) and (2) are described in detail and applied to several examples. The stringently used Boolean logic during the whole development process of the approaches is the key for the combination of the approaches on a common basis. For large and complex systems, efficient approximation approaches, e.g. the probable Markov path approach, have been developed, which can take into account s-dependencies be-tween components of complex system structures. A comprehensive analysis of aleatory uncertainty (due to randomness) and epistemic uncertainty (due to lack of knowledge), and their combination, developed on the basis of basic reliability indices and evaluated with the Monte Carlo simulation method, has been carried out. The uncertainty impact on system dependability is investigated and discussed using several examples with different levels of difficulty. The applications cover a wide variety of large and complex (real-world) systems. Actual state-of-the-art definitions of terms of the IEC 60050-192:2015 standard, as well as the dependability indices, are used uniformly in all six chapters of the book.

Literature and Transformation - A Narrative Study of Life-Changing Reading Experiences (Paperback): Thor Magnus Tangeras Literature and Transformation - A Narrative Study of Life-Changing Reading Experiences (Paperback)
Thor Magnus Tangeras
R769 Discovery Miles 7 690 Ships in 10 - 15 working days
Emerging Dynamics in Audiences' Consumption of Trans-media Products - The Cases of Mad Men and Game of Thrones as a... Emerging Dynamics in Audiences' Consumption of Trans-media Products - The Cases of Mad Men and Game of Thrones as a Comparative Study between Italy and New Zealand (Paperback)
Carmen Spano
R769 Discovery Miles 7 690 Ships in 10 - 15 working days
Revision Express AS and A2 Media Studies (Paperback): Ken Hall, Philip Holmes Revision Express AS and A2 Media Studies (Paperback)
Ken Hall, Philip Holmes 1
R447 Discovery Miles 4 470 Ships in 10 - 15 working days

If you're looking for a fast, focussed and effective way to revise for your AS or A2 exams, Revision Express is the answer. Now fully updated for the new A-levels, Revision Express covers everything you need for success in your exams. Each chapter is broken down into two-page topic sessions, packed with information, top tips and unique features to help you carefully organise your revision and gain vital extra marks. All the information is presented in short, memorable chunks for quick and simple revision and you can check your understanding and progress as you proceed with checkpoint questions. Develop and practice your exam techniques with sample exam-style questions (and answers - luckily!) and get some inside information as A-level examiners reveal the secrets to getting top grades.

Kidding Around - The Child in Film and Media (Hardcover, New): Alexander N. Howe, Wynn Yarbrough Kidding Around - The Child in Film and Media (Hardcover, New)
Alexander N. Howe, Wynn Yarbrough
R3,665 Discovery Miles 36 650 Ships in 10 - 15 working days

KiddingAround: The Child in Film and Mediais a collection of essays generated by a conference of the same title held atthe University of the District of Columbia in September 2008.The works gathered examine a variety ofchildren's media, including texts produced for children (e.g., comic strips, children's books, cartoons, animated films) as well as texts about children(e.g., feature-length films, literature, playground architecture, parentingguides).The primary goal of KiddingAround is to analyze contested representations of childhood and children invarious twentieth- and twenty-first-century media while accounting for thepolitics of these narratives.Theprimary goal of Kidding Around is to contextualize key representationsof childhood and children disseminated throughout various media today.Each of the essays gathered offers a criticalhistory of the very notion of childhood, at the same time as it analyzesexemplary children's texts from the twentieth and twenty-first centuries.These chapters depart from variousmethodological approaches (including psychoanalytic, sociological, ecological, and historical perspectives), offering the reader numerous productiveapproaches for analyzing the moments of cultural conflict and impasse foundwithin the primary works studied.Despite the fact that todaychildren are one of the most coveted demographics in marketing and viewership, academic work on children's media, and children in media, is justbeginning.Kidding Around assemblesexperts from this inchoate field, opening discussion to traditional andnon-traditional children's te

Compromised Data - From Social Media to Big Data (Hardcover): Greg Elmer, Ganaele Langlois, Joanna Redden Compromised Data - From Social Media to Big Data (Hardcover)
Greg Elmer, Ganaele Langlois, Joanna Redden
R4,637 Discovery Miles 46 370 Ships in 10 - 15 working days

There has been a data rush in the past decade brought about by online communication and, in particular, social media (Facebook, Twitter, Youtube, among others), which promises a new age of digital enlightenment. But social data is compromised: it is being seized by specific economic interests, it leads to a fundamental shift in the relationship between research and the public good, and it fosters new forms of control and surveillance. Compromised Data: From Social Media to Big Data explores how we perform critical research within a compromised social data framework. The expert, international lineup of contributors explores the limits and challenges of social data research in order to invent and develop new modes of doing public research. At its core, this collection argues that we are witnessing a fundamental reshaping of the social through social data mining.

Critical Discourse Studies and Technology - A Multimodal Approach to Analysing Technoculture (Hardcover): Ian Roderick Critical Discourse Studies and Technology - A Multimodal Approach to Analysing Technoculture (Hardcover)
Ian Roderick
R4,633 Discovery Miles 46 330 Ships in 10 - 15 working days

Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.

Text Comparison and Digital Creativity - The Production of Presence and Meaning in Digital Text Scholarship (Hardcover): Wido... Text Comparison and Digital Creativity - The Production of Presence and Meaning in Digital Text Scholarship (Hardcover)
Wido Th Peursen, Ernst Thoutenhoofd, Adriaan Weel
R4,427 Discovery Miles 44 270 Ships in 18 - 22 working days

In fourteen thoughtful essays this book reports and reflects on the many changes that a digital workflow brings to the world of original texts and textual scholarship, and the effect on scholarly communication practices. The spread of digital technology across philology, linguistics and literary studies suggests that text scholarship is taking on a more laboratory-like image. The ability to sort, quantify, reproduce and report text through computation would seem to facilitate the exploration of text as another type of quantitative scientific data. However, developing this potential also highlights text analysis and text interpretation as two increasingly separated sub-tasks in the study of texts. The implied dual nature of interpretation as the traditional, valued mode of scholarly text comparison, combined with an increasingly widespread reliance on digital text analysis as scientific mode of inquiry raises the question as to whether the reflexive concepts that are central to interpretation - individualism, subjectivity - are affected by the anonymised, normative assumptions implied by formal categorisations of text as digital data.

Blogging America - The New Public Sphere (Hardcover): Aaron Barlow Blogging America - The New Public Sphere (Hardcover)
Aaron Barlow
R1,797 Discovery Miles 17 970 Ships in 18 - 22 working days

As blogs have evolved over the last few years, they have begun to take on distinct characteristics depending on audience and purpose. Though political blogs remain the most high profile (and most read), other types of blogs are gaining in strength and visibility. This book-a follow-up volume to Barlow's Rise of the Blogosphere, which examined the historical context for the modern blog-provides an examination of the many current aspects of the blogosphere, from the political to the professional to the personal, with many stops in between. Given that millions of blogs have been created over the past five years and yet more come online at an undiminished rate, and given that enthusiasm for both reading them and writing them has yet to wane, it is likely that the blog explosion will continue indefinitely. As blogs have evolved over the last few years, they have begun to take on distinct characteristics depending on audience and purpose. Though political blogs remain the most high profile (and most read), other types of blogs are gaining in strength and visibility. This book-a follow-up volume to Barlow's Rise of the Blogosphere, which examined the historical context for the modern blog-provides an examination of the many current aspects of the blogosphere, from the political to the professional to the personal, with many stops in between. Areas covered include the personal blog; the political blog; the use of blogs by various religious communities both for discussion within communities and for outreach; the growth of blogs dedicated to specific geographic communities, and their relations with older local media; blogs dedicated to technical subjects, particularly relating to computers; blogs and business; blogs sparked by video games, movies, music, and other forms of entertainment; and more. Given that millions of blogs have been created over the past five years and yet more come online at an undiminished rate, and given that enthusiasm for both reading them and writing for them has yet to wane, it is likely that the blog explosion will continue indefinitely.

The Oxford Handbook of American Public Opinion and the Media (Hardcover): Robert Y. Shapiro, Lawrence R. Jacobs The Oxford Handbook of American Public Opinion and the Media (Hardcover)
Robert Y. Shapiro, Lawrence R. Jacobs
R4,456 Discovery Miles 44 560 Ships in 10 - 15 working days

Public opinion and the media form the foundation of the United States' representative democracy. They are the subject of enormous scrutiny by scholars, pundits, and ordinary citizens. This Oxford Handbook takes on the "big questions" about public opinion and the media--both empirical and normative--focusing on current debates and social scientific research. Bringing together the thinking of a team of leading academic experts, its chapters provide a cutting assessment of contemporary research on public opinion, the media, and their interconnections. Emphasizing changes in the mass media and communications technology--the vast number of cable channels, websites and blogs, and the new social media, which are changing how news about political life is collected and conveyed--they describe the evolving information interdependence of the media and public opinion. In addition, TheOxford Handbook of American Public Opinion and the Media reviews the wide range of influences on public opinion, including the processes by which information communicated through the media can affect the public. It describes what has been learned from the latest research in psychology, genetics, and studies of the impact of gender, race and ethnicity, economic status, education and sophistication, religion, and generational change on a wide range of political attitudes and perceptions. The Handbook includes extensive discussion of how public opinion and mass media coverage are studied through survey research and increasingly through experiments using the latest technological advances.
The Oxford Handbooks of American Politics are a set of reference books offering authoritative and engaging critical overviews of the state of scholarship on American politics. Each volume focuses on a particular aspect of the field. The project is under the General Editorship of George C. Edwards III, and distinguished specialists in their respective fields edit each volume. The Handbooks aim not just to report on the discipline, but also to shape it as scholars critically assess the scholarship on a topic and propose directions in which it needs to move. The series is an indispensable reference for anyone working in American politics.

The Gray Lady Winked - How the New York Times's Misreporting, Distortions and Fabrications Radically Alter History... The Gray Lady Winked - How the New York Times's Misreporting, Distortions and Fabrications Radically Alter History (Hardcover)
Ashley Rindsberg; Foreword by Mark Crispin Miller
R687 Discovery Miles 6 870 Ships in 18 - 22 working days
The Last Western - Deadwood and the End of American Empire (Hardcover, New): Paul Stasi, Jennifer Greiman The Last Western - Deadwood and the End of American Empire (Hardcover, New)
Paul Stasi, Jennifer Greiman
R4,311 Discovery Miles 43 110 Ships in 10 - 15 working days

Perhaps the most sophisticated and complex of shows in HBO's recent history, Deadwood has surprisingly little coverage in our current scholarship. Grounding contemporary anxieties about race and class, domesticity and American exceptionalism in its nineteenth-century setting, Deadwood revises our understanding of a formative period for the American nation through a re-examination of one of the main genres through which this national story has been transmitted: the Western. With contributions from scholars in American studies, literature, and film and television studies, The Last Western situates Deadwood in the context of both its nineteenth-century setting and its twenty-first-century audience. Together, these essays argue for the series as a provocative meditation on both the state and historical formation of U.S. empire, examining its treatment of sovereign power and political legitimacy, capital accumulation and dispossession, racial and gender identities, and social and family structures, while attending to the series' peculiar and evocative aesthetic forms. What emerges from this collection is the impressive range of Deadwood's often contradictory engagement with both nineteenth and twenty-first century America.

Masters of the Drum - Black Lit/oratures Across the Continuum (Hardcover): Robert E Fox Masters of the Drum - Black Lit/oratures Across the Continuum (Hardcover)
Robert E Fox
R2,049 Discovery Miles 20 490 Ships in 18 - 22 working days

"Masters of the Drum," comprising eight essays and two interviews, examines both celebrated and insufficiently explored Caribbean, African, and African-American lit/orature that asserts the interface between the scribal and the spoken/gestural in Black word art. This triple play--engagement with the three principal regions of the Black world--reflects the author's interest in Black comparative studies, wherein the expressions and emphases of the Black Atlantic tradition (Africa and its diasporas) are deeply exposed and revealingly juxtaposed. The book's apparent eclecticism is intended to help flex the boundaries of Black literary and cultural studies in response to the dangers of a narrow construction of the newly canonical and of an overly particularist critical stance.

Cosmo Woman - The World of Women's Magazines (Hardcover, 3rd edition): Oliver Whitehorne Cosmo Woman - The World of Women's Magazines (Hardcover, 3rd edition)
Oliver Whitehorne
R755 Discovery Miles 7 550 Ships in 10 - 15 working days

COSMO WOMAN

This is one of the few full-length explorations of the 'women's magazine' market. Focussing on Cosmopolitan magazine, Oliver Whitehorne considers every aspect of the women's magazine, from themes and issues to images and style. The feminism in women's magazines is discussed in detail, and is related to second wave feminism and third wave or 'postmodern' feminism.

As well as Cosmopolitan, the author also studies many other magazines in the women's magazine market, and related magazines, such as lifestyle magazines and men's magazines.

The author looks at the use of advertizing and consumerism in women's magazines and other lifestyle and consumer magazines, drawing on many examples of ads which are deconstructed in detail.

EXTRACT FROM CHAPTER TWO, "THE COSMO WOMAN"

Let's start with the typical front page of Cosmopolitan. As with most other women's magazines, Cosmopolitan features a woman, a model, smiling. It's not a movie star, or someone with a name (the model, we see inside, is called 'Rohini'. Models/ supermodels are known by their first names: Naomi, Claudia, Kate). The imagery of the woman is 'positive', 'exuberant', 'young', 'tanned', 'smart', 'in control', 'self-confident'. The photographs on the covers of women's magazines speak of healthy living, clean-washed clothes, where white is truly sparkling white. Teeth are perfect. There are no wrinkles or unsightly flabby bits of skin. The models' skin is blemishless. Jewellery is perfect and there are no 'bad hair' days for cover stars. This woman is nameless but she is also 'Cosmo woman', centrepiece of the image chosen to sell this month's issue of the magazine. The model is selected to portray the mood and aims of the magazine, and to leap out of the other magazines on the racks. She is, of course, also the mirror of the audience, but a stylized, idealized mirror. The cover of Cosmo shows the would-be buyer and audience what they could be like. It is a piece of advertizing, the magazine cover. It invites the browser into the world of the magazine. It has to make a direct and instantaneous appeal to the potential buyer. Booksellers know that the most important aspect of a book's sales potential is its cover. Magazines have developed cover design to a refined artform, and each magazine has its house style, its code of subtle laws that consumers read in a very sophisticated manner. There may not be much to read on the cover, but it takes a while to really explain and understand the significance of every aspect of a cover. Like a movie poster or a burger bar menu, a magazine cover is a highly stylized product (physical details of the magazine cover include type size, shape and colour; size and texture of paper; the sell-lines; the lay-out; it's also crucial where the magazine is displayed - high or low, or next to particular magazines).

Millennial Age of Chivalry (Hardcover): Brice Parker Millennial Age of Chivalry (Hardcover)
Brice Parker
R529 Discovery Miles 5 290 Ships in 18 - 22 working days
American Folk Music as Tactical Media (Hardcover, 0): Henry Adam Svec American Folk Music as Tactical Media (Hardcover, 0)
Henry Adam Svec
R3,337 Discovery Miles 33 370 Ships in 18 - 22 working days

American folk music has long presented a problematic conception of authenticity, but the reality of the folk scene, and its relationship to media, is far more complicated. This book draws on the fields of media archaeology, performance studies, and sound studies to explore the various modes of communication that can be uncovered from the long American folk revival. From Alan Lomax's cybernetic visions to Bob Dylan's noisy writing machines, this book retrieves a subterranean discourse on the concept of media that might help us to reimagine the potential of the networks in which we work, play, and sing.

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