COSMO WOMAN

This is one of the few full-length explorations of the 'women's magazine' market. Focussing on Cosmopolitan magazine, Oliver Whitehorne considers every aspect of the women's magazine, from themes and issues to images and style. The feminism in women's magazines is discussed in detail, and is related to second wave feminism and third wave or 'postmodern' feminism.

As well as Cosmopolitan, the author also studies many other magazines in the women's magazine market, and related magazines, such as lifestyle magazines and men's magazines.

The author looks at the use of advertizing and consumerism in women's magazines and other lifestyle and consumer magazines, drawing on many examples of ads which are deconstructed in detail.

EXTRACT FROM CHAPTER TWO, "THE COSMO WOMAN"

Let's start with the typical front page of Cosmopolitan. As with most other women's magazines, Cosmopolitan features a woman, a model, smiling. It's not a movie star, or someone with a name (the model, we see inside, is called 'Rohini'. Models/ supermodels are known by their first names: Naomi, Claudia, Kate). The imagery of the woman is 'positive', 'exuberant', 'young', 'tanned', 'smart', 'in control', 'self-confident'. The photographs on the covers of women's magazines speak of healthy living, clean-washed clothes, where white is truly sparkling white. Teeth are perfect. There are no wrinkles or unsightly flabby bits of skin. The models' skin is blemishless. Jewellery is perfect and there are no 'bad hair' days for cover stars. This woman is nameless but she is also 'Cosmo woman', centrepiece of the image chosen to sell this month's issue of the magazine. The model is selected to portray the mood and aims of the magazine, and to leap out of the other magazines on the racks. She is, of course, also the mirror of the audience, but a stylized, idealized mirror. The cover of Cosmo shows the would-be buyer and audience what they could be like. It is a piece of advertizing, the magazine cover. It invites the browser into the world of the magazine. It has to make a direct and instantaneous appeal to the potential buyer. Booksellers know that the most important aspect of a book's sales potential is its cover. Magazines have developed cover design to a refined artform, and each magazine has its house style, its code of subtle laws that consumers read in a very sophisticated manner. There may not be much to read on the cover, but it takes a while to really explain and understand the significance of every aspect of a cover. Like a movie poster or a burger bar menu, a magazine cover is a highly stylized product (physical details of the magazine cover include type size, shape and colour; size and texture of paper; the sell-lines; the lay-out; it's also crucial where the magazine is displayed - high or low, or next to particular magazines).

Public opinion and the media form the foundation of the United States' representative democracy. They are the subject of enormous scrutiny by scholars, pundits, and ordinary citizens. This Oxford Handbook takes on the "big questions" about public opinion and the media--both empirical and normative--focusing on current debates and social scientific research. Bringing together the thinking of a team of leading academic experts, its chapters provide a cutting assessment of contemporary research on public opinion, the media, and their interconnections. Emphasizing changes in the mass media and communications technology--the vast number of cable channels, websites and blogs, and the new social media, which are changing how news about political life is collected and conveyed--they describe the evolving information interdependence of the media and public opinion. In addition, TheOxford Handbook of American Public Opinion and the Media reviews the wide range of influences on public opinion, including the processes by which information communicated through the media can affect the public. It describes what has been learned from the latest research in psychology, genetics, and studies of the impact of gender, race and ethnicity, economic status, education and sophistication, religion, and generational change on a wide range of political attitudes and perceptions. The Handbook includes extensive discussion of how public opinion and mass media coverage are studied through survey research and increasingly through experiments using the latest technological advances.
The Oxford Handbooks of American Politics are a set of reference books offering authoritative and engaging critical overviews of the state of scholarship on American politics. Each volume focuses on a particular aspect of the field. The project is under the General Editorship of George C. Edwards III, and distinguished specialists in their respective fields edit each volume. The Handbooks aim not just to report on the discipline, but also to shape it as scholars critically assess the scholarship on a topic and propose directions in which it needs to move. The series is an indispensable reference for anyone working in American politics.

KiddingAround: The Child in Film and Mediais a collection of essays generated by a conference of the same title held atthe University of the District of Columbia in September 2008.The works gathered examine a variety ofchildren's media, including texts produced for children (e.g., comic strips, children's books, cartoons, animated films) as well as texts about children(e.g., feature-length films, literature, playground architecture, parentingguides).The primary goal of KiddingAround is to analyze contested representations of childhood and children invarious twentieth- and twenty-first-century media while accounting for thepolitics of these narratives.Theprimary goal of Kidding Around is to contextualize key representationsof childhood and children disseminated throughout various media today.Each of the essays gathered offers a criticalhistory of the very notion of childhood, at the same time as it analyzesexemplary children's texts from the twentieth and twenty-first centuries.These chapters depart from variousmethodological approaches (including psychoanalytic, sociological, ecological, and historical perspectives), offering the reader numerous productiveapproaches for analyzing the moments of cultural conflict and impasse foundwithin the primary works studied.Despite the fact that todaychildren are one of the most coveted demographics in marketing and viewership, academic work on children's media, and children in media, is justbeginning.Kidding Around assemblesexperts from this inchoate field, opening discussion to traditional andnon-traditional children's te

The yellow press period in American journalism history has produced many powerful and enduring myths-almost none of them true. This study explores these legends, presenting extensive evidence that:

The yellow press did not foment-could not have fomented-the Spanish-American War in 1898, contrary of the arguments of many media historians.

The famous exchange of telegrams between the artist Frederic Remington and newspaper publisher William Randolph Hearst-in which Hearst is said to have vowed to furnish the war with Spain-almost certainly never took place.

The readership of the yellow press was not confined to immigrants and people having an uncertain command of English, as many media historians maintain. rather yellow journals were most likely read across the social strata of urban America.

The term yellow journalism emerged and took hold during a period of raging competition and intolerance among newspaper editors in New York City-and did not directly result from the rivalry between Hearst and Joseph Pulitzer, as most media historians claim.

The study also presents the results of a detailed content analysis of seven leading U. S. newspapers at 10 year intervals, from 1899 to 1999. The content analysis-which included the "Denver Post, Los Angeles Times, New York Times, Raleigh News and Observer, St. Louis Post-Dispatch, San Francisco Examiner" and "Washington Post"-reveal that some elements characteristic of yellow journalism have been generally adopted by leading U. S. newspapers. This critical assessment encourages a more precise understanding of the history of yellow journalism, appealing to scholars of American journalism, journalism history, and practicing journalists.

Fans used to be seen as an overly obsessed fraction of the audience. In the last few decades, shifts in media technology and production have instead made fandom a central mode of consumption. A range of ideas has emerged to explore different facets of this growing phenomenon. With a foreword by Matt Hills, " Understanding Fandom" introduces the whole field of fan research by looking at the history of debate, key paradigms and methodological issues. The book discusses insights from scholars working with fans of different texts, genres and media forms, including television and popular music. Mark Duffett shows that fan research is an emergent interdisciplinary field with its own key thinkers: a tradition that is distinct from both textual analysis and reception studies. Drawing on a range of debates from media studies, cultural studies and psychology, Duffett argues that fandom is a particular kind of engagement with the power relations of media culture.

Living Your Purpose walks readers through the five principles at the heart of NLP. Neurolinguistic programming (NLP) is the study of how people make change on purpose. In applying NLP to your own life, you simply assume that you have what you need and the problem is to find it. Whether you are in pain, confused, stuck or in pursuit of a goal that seems impossible, there is only one problem. You have not yet made a connection between that situation and the resources that will lead to a satisfying outcome. This is a book for everyone who has ever wished NLP could be clear and practical and rooted in evidence that what it teaches really works. Since 2003, Linda has been one of Canada's leading developers of NLP. Through creativity, interaction with related models, and study of the leading edge, Linda develops training that accelerates learning and transformation.

Online Harassment is one of the most serious problems in social media. To address it requires understanding the forms harassment takes, how it impacts the targets, who harasses, and how technology that stands between users and social media can stop harassers and protect users. The field of Human-Computer Interaction provides a unique set of tools to address this challenge. This book brings together experts in theory, socio-technical systems, network analysis, text analysis, and machine learning to present a broad set of analyses and applications that improve our understanding of the harassment problem and how to address it. This book tackles the problem of harassment by addressing it in three major domains. First, chapters explore how harassment manifests, including extensive analysis of the Gamer Gate incident, stylistic features of different types of harassment, how gender differences affect misogynistic harassment. Then, we look at the results of harassment, including how it drives people offline and the impacts it has on targets. Finally, we address techniques for mitigating harassment, both through automated detection and filtering and interface options that users control. Together, many branches of HCI come together to provide a comprehensive look at the phenomenon of online harassment and to advance the field toward effective human-oriented solutions.

Atlantic Communications examines the historical development of communications technology and its impact on German-American relations from the 17th to the 20th century. Chronologically organized, the book is divided into five parts, each scrutinizing one or two central themes connected to the specific time period and technology involved. The book starts with speech as a dominant medium of the 17th and 18th centuries, when cultural brokers played a significant role in producing and spreading knowledge about America. During the 19th century, the technological competition between the old and the new world became a driving force for the history of transatlantic relations. This competition developed new dimensions with the invention of the telegraph and the emergence of news agencies. Information became commercialized. technologically possible. Print media, daily journals and especially weekly magazines became the medium of a critical style of journalism. The Muckrakers, representatives of a political and intellectual elite, criticized the social and cultural consequences of technological progress, thereby highlighting the negative effects of modernization. During the 1920s and 1930s, radio developed as a new mass medium, the first one to be used widely for political purposes. Not only did Josef Goebbels recognize the political possibilities of reaching the people directly via radio, Franklin Roosevelt used the radio as well to transmit his political messages in the form of fireside chats. to communicate the past, especially the historical experience of the Holocaust. Specific cultures of memory developed in both America and Germany. The demand to tackle the psychological and social problems stemming from the experiences during the Third Reich, advocated especially by the student movement, was most successfully taken up by the media. The television miniseries Holocaust had a far more profound impact on the public than efforts taken by school teachers, history professors or the institutions for political education who were officially in charge of Vergangenheitsbewaltigung.

A unique reference work exploring the interaction of ever more pervasive media and the U.S. judicial system in the 20th century. At a time when two-thirds of local news is crime- or court-related, when Court TV broadcasts daily, and when one lurid case can push all other news aside, Media and American Courts: A Reference Handbook offers a much-needed examination of how the press and the judicial system interact. Despite the benefits (a better-informed public, judicial accountability), has expanded coverage of the courts in fact weakened our democracy? Media and American Courts approaches this question by exploring the cases, the personalities, and the controversies that have redefined the court/press relationship in the past century as the media expanded from print and radio to courtroom cameras, cable, and the World Wide Web. It also includes suggestions from legal and media experts for making court news more accurate, informative, and useful. Glossary definitions written in clear, layman's language describing the terms necessary for a full understanding of media coverage of the judicial system Biographical sketches of prominent courtroom journalists, lawyers, and judges such as F. Lee Bailey, Marcia Clark, and Johnny Cochran

The school library media center is a relatively recent phenomenon. Its development throughout the 20th century has not always been predictable or peaceful, but neither has it been static or dull. Through personal and objective perspectives, this book relates the often turbulent history of the school library movement to times of rapid change. The authors address the mission of the school library program and how its realization has been shaped by professional organizations, standards and guidelines, accreditation associations, the education of library media specialists, collection development, evaluation, instruction, research, and technology applications. The relationship of the program to educational paradigms and to local, national, and international partnerships is also discussed. Students and instructors in school library media programs will find this work essential, and practicing library media specialists will find it a fascinating professional read.

Cryptographic Boolean Functions and Applications, Second Edition is designed to be a comprehensive reference for the use of Boolean functions in modern cryptography. While the vast majority of research on cryptographic Boolean functions has been achieved since the 1970s, when cryptography began to be widely used in everyday transactions, in particular banking, relevant material is scattered over hundreds of journal articles, conference proceedings, books, reports and notes, some of them only available online. This book follows the previous edition in sifting through this compendium and gathering the most significant information in one concise reference book. The work therefore encompasses over 600 citations, covering every aspect of the applications of cryptographic Boolean functions. Since 2008, the subject has seen a very large number of new results, and in response, the authors have prepared a new chapter on special functions. The new edition brings 100 completely new references and an expansion of 50 new pages, along with heavy revision throughout the text.

In the years following her role as the lead author of the international bestseller, Limits to Growth--the first book to show the consequences of unchecked growth on a finite planet-- Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001.

Meadows' newly released manuscript, Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.

Some of the biggest problems facing the world--war, hunger, poverty, and environmental degradation--are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.

While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.

In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.

Engaging media has been an ongoing issue for American Jews, as it has been for other religious communities in the United States, for several generations. Jews, God, and Videotape is a pioneering examination of the impact of new communications technologies and media practices on the religious life of American Jewry over the past century. Shandler's examples range from early recordings of cantorial music to Hasidic outreach on the Internet. In between he explores mid-twentieth-century ecumenical radio and television broadcasting, video documentation of life cycle rituals, museum displays and tourist practices as means for engaging the Holocaust as a moral touchstone, and the role of mass-produced material culture in Jews' responses to the American celebration of Christmas.

Shandler argues that the impact of these and other media on American Judaism is varied and extensive: they have challenged the role of clergy and transformed the nature of ritual; facilitated innovations in religious practice and scholarship, as well as efforts to maintain traditional observance and teachings; created venues for outreach, both to enhance relationships with non-Jewish neighbors and to promote greater religiosity among Jews; even redefined the notion of what might constitute a Jewish religious community or spiritual experience. As Jews, God, and Videotape demonstrates, American Jews' experiences are emblematic of how religious communities' engagements with new media have become central to defining religiosity in the modern age.

There has been a data rush in the past decade brought about by online communication and, in particular, social media (Facebook, Twitter, Youtube, among others), which promises a new age of digital enlightenment. But social data is compromised: it is being seized by specific economic interests, it leads to a fundamental shift in the relationship between research and the public good, and it fosters new forms of control and surveillance. Compromised Data: From Social Media to Big Data explores how we perform critical research within a compromised social data framework. The expert, international lineup of contributors explores the limits and challenges of social data research in order to invent and develop new modes of doing public research. At its core, this collection argues that we are witnessing a fundamental reshaping of the social through social data mining.

This book presents up-to-date research developments and novel methodologies on semi-Markovian jump systems (S-MJS). It presents solutions to a series of problems with new approaches for the control and filtering of S-MJS, including stability analysis, sliding mode control, dynamic output feedback control, robust filter design, and fault detection. A set of newly developed techniques such as piecewise analysis method, positively invariant set approach, event-triggered method, and cone complementary linearization approaches are presented. Control and Filtering for Semi-Markovian Jump Systems is a comprehensive reference for researcher and practitioners working in control engineering, system sciences and applied mathematics, and is also a useful source of information for senior undergraduates and graduates in these areas. The readers will benefit from some new concepts, new models and new methodologies with practical significance in control engineering and signal processing.

Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today's brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product's qualities or features. Phil Hopkins explores these narratives' influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.

This book deals with a combination of two main problems for the first time. They are saturation on control and on the rate (or increment) of the control, and the solution of unsymmetrical saturation on the control by LMIs. It treats linear systems in state space form, in both the continuous- and discrete-time domains. Necessary and sufficient conditions are derived for autonomous linear systems with constrained state increment or rate, such that the system evolves respecting incremental or rate constraints if any. A pole assignment technique is then used to solve the problem, giving stabilizing state feedback controllers that respect non-symmetrical constraints on control alone or on both control and its increment or rate. Illustrative examples show the application of these methods on academic examples or on such real plant models as the double integrator system. This problem is then extended to various others including: systems with constraints and perturbations; singular systems with constrained control; systems with unsymmetrical saturations; saturated systems with delay, and 2-D systems with saturations. The solutions obtained are of two types: necessary and sufficient conditions solved with linear programming techniques; and sufficient conditions under LMIs. A new approach extends existing techniques for dealing with symmetrical saturations to take direct account of unsymmetrical saturations into account with LMIs. This tool enables the authors to obtain new results on continuous- and discrete-time systems. The book uses illustrative examples and figures and provides many comparisons with existing results. Systems theoreticians interested in multidimensional systems and practitioners working with saturated and constrained controllers will find the research and background presented in Saturated Control of Linear Systems to be of considerable interest in helping them overcome problems with their plant and in stimulating further research.

Decision-Making Management: A Tutorial and Applications provides practical guidance for researchers seeking to optimizing business-critical decisions employing Logical Decision Trees thus saving time and money. The book focuses on decision-making and resource allocation across and between the manufacturing, product design and logistical functions. It demonstrates key results for each sector with diverse real-world case studies drawn primarily from EU projects. Theory is accompanied by relevant analysis techniques, with a progressional approach building from simple theory to complex and dynamic decisions with multiple data points, including big data and lot of data. Binary Decision Diagrams are presented as the operating approach for evaluating large Logical Decision Trees, helping readers identify Boolean equations for quantitative analysis of multifaceted problem sets. Computational techniques, dynamic analysis, probabilistic methods, and mathematical optimization techniques are expertly blended to support analysis of multi-criteria decision-making problems with defined constraints and requirements. The final objective is to optimize dynamic decisions with original approaches employing useful tools, including Big Data analysis. Extensive annexes provide useful supplementary information for readers to follow methods contained in the book.

How is affective experience produced in the cinema? And how can we write a history of this experience? By asking these questions, this study by Hauke Lehmann aims at rethinking our conception of a critical period in US film history - the New Hollywood: as a moment of crisis that can neither be reduced to economic processes of adaption nor to a collection of masterpieces. Rather, the fine-grained analysis of core films reveals the power of cinematic images to affect their audiences - to confront them with the new. The films of the New Hollywood redefine the divisions of the classical genre system in a radical way and thereby transform the way spectators are addressed affectively in the cinema. The study describes a complex interplay between three modes of affectivity: suspense, paranoia, and melancholy. All three, each in their own way, implicate spectators in the deep-seated contradictions of their own feelings and their ways of being in the world: their relations to history, to society, and to cultural fantasy. On this basis, Affect Poetics of the New Hollywood projects an original conception of film history: as an affective history which can be re-written up to the present day.

Tracing public and critical responses to TV from its pioneering days, this book gathers and gives context to the reactions of those who saw television's early broadcasts-from the privileged few who witnessed experimental and limited-schedule programming in the 1920s and 1930s, to those who bought TV sets and hoisted antennae in the post-World War II television boom, to still more who invested in color receivers and cable subscriptions in the 1960s. While the first two major sections of this study show the views of television's first broad public, the third section shows how social and media critics, literary and visual artists, and others have expressed their charmed or chagrinned responses to television in its earliest decades. Media-jaded Americans, especially younger ones, would be surprised to know how eagerly their forebears anticipated the arrival of television. Tracing public and critical responses to TV from its pioneering days, this book gathers and gives context to the reactions of those who saw television's early broadcasts-from the privileged few who witnessed experimental and limited-schedule programming in the 1920s and 1930s, to those who bought TV sets and hoisted antennae in the post-World War II television boom, to still more who invested in color receivers and cable subscriptions in the 1960s. Viewers' comments recall the excitement of owning the first TV receiver in the neighborhood, show the vexing challenges of reception, and record the pleasure that all young and many older watchers found in early network and local programs from the beginning to the fast-changing 1960s. While the first two major sections of this study show the views of television's first broad public, the third section shows how social and media critics, literary and visual artists, and others have expressed their charmed or chagrinned responses to television in its earliest decades.

This volume includes a variety of first-hand case studies, critical analyses, action research and reflective practice in the digital humanities which ranges from digital literature, library science, online games, museum studies, information literacy to corpus linguistics in the 21st century. It informs readers of the latest developments in the digital humanities and their influence on learning and teaching. With the growing advancement of digital technology, humanistic inquiries have expanded and transformed in unfathomable complexity as new content is being rapidly created. The emergence of electronic archiving, digital scholarship, digitized pedagogy, textual digitization and software creation has brought about huge impacts on both humanities subjects and the university curricula in terms of nature, scope and design. This volume provides insights into what these technological changes mean for all the stakeholders involved and for the ways in which humanities subjects are understood. Part 1 of this volume begins with a broad perspective on digital humanities and discusses the current status of the field in Asia, Canada and Europe. Then, with a special focus on new literacies, educational implications, and innovative research in the digital humanities, Parts 2-4 explore how digital technology revolutionizes art forms, curricula, and pedagogy, revealing the current practices and latest trends in the digital humanities. Written by experts and researchers across Asia, Australia, Canada and Europe, this volume brings global insights into the digital humanities, particularly in the education aspect. It is of interest to researchers and students of cultural studies, literature, education, and technology studies. The strongest point of this collection of work is that, it brings important concepts to the study of digital literacies, for example, looking at it from the perspective of new literacies, languages and education. Daniel Churchill, Associate Professor, Faculty of Education, The University of Hong Kong With a rapidly growing advancement in digital tools, this book has made a relevant contribution by informing readers what the latest development of these tools are, and discusses how they can aid research, libraries, education and even poets across different continents. Samuel Kai-wah Chu, Associate Professor, Faculty of Education, The University of Hong Kong