Micromanaging the advertising budget for the least amount of total waste will be mandatory in the overly competitive environment of the 1990s. Such an approach can only be successful if the advertiser turns to the electronic media as the major source for advertising and promotion. Here, White examines the historical factors leading to print (newspaper) dominance in our advertising-oriented culture and explains why these assumptions are no longer valid in the electronic media world of the 1990s. Using behavioral psychology as it applies to learning and consumer behavior, White shows how radio and television are able to franchise the minds of potential consumers.

White helps advertising managers and businesspeople come to grips with the paradigm shift in thinking from print to electronic media advertising. This book will help all businesspeople and advertising managers understand why the electronic media must be the major player in all business advertising in order to maximize return on advertising investment and why the newspaper must be deemphasized in the complex matrix of the media mix. Readers will come to understand how all advertising works, how small the number of potential consumers for any product or service actually is, and how these factors impact on media decisions. All advertising is not equal and understanding the differences may mean either success or failure in the competitive retail environment of the 1990s.

This volume aims to offer a solid basis for the necessary shared understanding between managers and information providers that should enable the information resources of an organization to be effectively harnessed to support decision-making activities.

This comprehensive handbook provides a unique overview of the theory, methodologies and best practices in climate change communication from around the world. It fosters the exchange of information, ideas and experience gained in the execution of successful projects and initiatives, and discusses novel methodological approaches aimed at promoting a better understanding of climate change adaptation. Addressing a gap in the literature on climate change communication and pursuing an integrated approach, the handbook documents and disseminates the wealth of experience currently available in this field. Volume 3 of the handbook provides case studies from around the world, documenting and disseminating the wealth of experiences available.

Public discourse receives the concerted attention of linguists, political analysts, and others involved with language as a persuasive tool of communication. Yet sometimes overlooked is the fact that the impact of much modern political communication comes from aesthetic attributes. Effectiveness of delivery, poetry of expression, and emotional investment of the rhetorician give the audience a gauge for determining the speaker's sincerity. Warriors' Words examines leadership in the present century by scrutinizing the oral and written communications of 15 remarkable individuals at critical periods of their lives. Drawing on the words of Mohandas Gandhi, Clarence Darrow, Adolf Hitler, Winston Churchill, Joseph McCarthy, Adlai Stevenson, and Martin Luther King, among others, the author shows how language can dramatically transform listeners into agents of change. Moreover, the author analyzes how exemplary rhetoric can promote the development of motivation, the refinement of thought, and the binding together of peoples into positive forces for action. This study of the use and impact of words by significant social figures will be of interest to all students of rhetoric, politics, and history.

This book proposes several commonly used interval-valued solution concepts of interval-valued cooperative games with transferable utility. It thoroughly investigates these solutions, thereby establishing the properties, models, methods, and applications. The first chapter proposes the interval-valued least square solutions and quadratic programming models, methods, and properties. Next, the satisfactory-degree-based non-linear programming models for computing interval-valued cores and corresponding bisection algorithm are explained. Finally, the book explores several simplification methods of interval-valued solutions: the interval-valued equal division and equal surplus division values; the interval-valued Shapley, egalitarian Shapley, and discounted Shapley values; the interval-valued solidarity and generalized solidarity values; and the interval-valued Banzhaf value. This book is designed for individuals from different fields and disciplines, such as decision science, game theory, management science, operations research, fuzzy sets or fuzzy mathematics, applied mathematics, industrial engineering, finance, applied economics, expert system, and social economy as well as artificial intelligence. Moreover, it is suitable for teachers, postgraduates, and researchers from different disciplines: decision analysis, management, operations research, fuzzy mathematics, fuzzy system analysis, applied mathematics, systems engineering, project management, supply chain management, industrial engineering, applied economics, and hydrology and water resources.

This book discusses the interactions between societies and examines how people behave in the cyber world. It highlights the effects of the Internet on individuals' psychological well-being, the formation and maintenance of personal relationships, group memberships, social identity, the workplace, the pedagogy of learning and community involvement. The book also explores in-depth the unique qualities of Internet technologies and how these have encouraged people to interact across communities. It is a valuable resource for academics, practitioners and policy makers who want to understand the capabilities of Internet technologies and their impacts on people's lives.

The words and grammatical structure of a given language are the most basic building blocks of thought and communication; they reflect the ways speakers conceptualize themselves and their world and communicate with others. Since language reflects a culture's biases and inequities, a socially constructed, gendered power differential between men and women may lead each to have very different relationships to language. The essays in this collection explore some of the ways in which power and its expression (or repression) is gendered. The contributors seek to discover contexts and patterns within which power is articulated, reproduced, and ultimately transformed. While some contributors provide primarily descriptive examinations of presumed gender differences, others seek to critique or deconstruct these supposed meanings associated with gender and power relationships. An important collection for scholars and researchers involved with communication and with gender issues.

This work treats presidential leadership as persuasive communication. The major theories of presidential leadership found in the literature establish the central role of persuasion, and introduce the interpretive systems approach to political communication as a theoretical framework for the study of presidential leadership as persuasion. Case studies examine recent presidents' use of public persuasion to perform their leadership functions. Particular attention is devoted to coalitional constraints on presidential pardoning rhetoric, presidential leadership through the politics of division, the political significance of conflicting political narratives, the sermonic nature of much 20th-century presidential discourse, the difficulties inherent in persuading the public to make sacrifices, and the dangers of relying too heavily on public rhetoric. The concluding chapter considers the rhetoric that contributed to the demise of the Bush presidency, the election of Bill Clinton, and the challenges facing the Clinton presidency.

Since 2007, the repeated financial crises around the world have brought to the headlines financial practices and models considered to fuel the economic instabilities. Deep Dive into Financial Models: Modeling Risk and Uncertainty comes handy in demystifying the underlying quantitative finance concepts. With a limited use of mathematical formalism, the book explains thoroughly the models, their hypotheses, principles and other building blocks. A particular care is given to model limitations and their misuse for investment strategies, asset pricing, or risk management. Its reader-friendly nature provides readers with a head start in quantitative finance.

This open access handbook presents a multidisciplinary and multifaceted perspective on how the 'digital' is simultaneously changing Russia and the research methods scholars use to study Russia. It provides a critical update on how Russian society, politics, economy, and culture are reconfigured in the context of ubiquitous connectivity and accounts for the political and societal responses to digitalization. In addition, it answers practical and methodological questions in handling Russian data and a wide array of digital methods. The volume makes a timely intervention in our understanding of the changing field of Russian Studies and is an essential guide for scholars, advanced undergraduate and graduate students studying Russia today.

"Manipulation of the American Voter" is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.

This collection, arranged and edited by Beverly G. Hawk, examines media coverage of Africa by American television, newspapers, and magazines. Scholars and journalists of diverse experience engage in debate concerning U.S. media coverage of current events in Africa. As each African crisis appears in the headlines, scholars take the media to task for sensational and simplistic reporting. Journalists, in response, explain the constraints of censorship, reader interest, and media economics. Hawk's book demonstrates that academia and the press can inform each other to present a fuller and more sensitive picture of Africa today.

This volume will be of interest to scholars and practitioners in African studies, African politics, journalism, and international relations.

The media star has become a powerful, almost unparalleled, cultural sign, even as the star system has undergone radical transformation since the era of the Hollywood studio system. Today's film industry continues to market and promote its products through actors in ways that seek to capture the often elusive quality that a star can embody. Using contemporary stars such as Robert De Niro, Keanu Reeves, Arnold Schwarzenegger, and Dennis Hopper, this anthology of essays applies a variety of theoretical tools in its attempt to understand how we interpret stars, and how we can begin to understand their cultural significance.

Likewise, the study explores how the star system has become an increasingly complex phenomenon within society at large, extending its impact beyond the cinema into music, sports, and fashion. Many of the essays collected here consider this shift and examine how personae including the director (Sam Peckinpah), the royalty (Princess Diana) and even the digital star (Lara Croft) have captured the cultural imagination and have come to attain qualities as star-like as those of the silver screen.

During the 1980s, organizational theorists and managers alike rediscovered the role that values play in organizational life and became concerned about the apparent lack of values that underlie unethical organizational behavior. This volume examines the complex interrelationships among values, ethics, and organizational decision making. It focuses on communication, because it is through discourse that people develop their own moral codes, organizations develop and inculcate core values and ethical precepts, and incongruities within and between value sets are negotiated. Each essay also deals with modes of making decisions.

Over the last two centuries, collectors from around the world have historicized, politicized, and digitized media in the pursuit of knowledge and education. This collected volume explores collections of educational media and their bearing on the ways in which people learn in both the present and future, how and why material objects have been used worldwide to store and maintain knowledge for politically expedient reasons, and how our understanding of digital collections can be adequately understood only in relation to, and as an extension and adaptation of, the historically contingent material collections from which they emerged.

This book thoroughly investigates the underlying theoretical basis of membrane computing models, and reveals their latest applications. In addition, to date there have been no illustrative case studies or complex real-life applications that capitalize on the full potential of the sophisticated membrane systems computational apparatus; gaps that this book remedies. By studying various complex applications - including engineering optimization, power systems fault diagnosis, mobile robot controller design, and complex biological systems involving data modeling and process interactions - the book also extends the capabilities of membrane systems models with features such as formal verification techniques, evolutionary approaches, and fuzzy reasoning methods. As such, the book offers a comprehensive and up-to-date guide for all researchers, PhDs and undergraduate students in the fields of computer science, engineering and the bio-sciences who are interested in the applications of natural computing models.

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.

Packaging Terrorism investigates how American media have identified and covered international terrorism and violence since September 11, 2001.* Compares US coverage with that of British and Arab media* Discusses the priorities, assumptions, political debates, deadline pressures and bottom-line considerations that will continue to influence coverage in the future* Suggests how terrorism could be better covered by the media going forwards

This volume focuses on the ethics of internet and social networking research exploring the challenges faced by researchers making use of social media and big data in their research. The internet, the world wide web and social media - indeed all forms of online communications - are attractive fields of research across a range of disciplines. They offer opportunities for methodological initiatives and innovations in research and easily accessed, massive amounts of primary and secondary data sources. This collection examines the new challenges posed by data generated online, explores how researchers are addressing those ethical challenges, and provides rich case studies of ethical decision making in the digital age.

Despite the central role of punditry in our contemporary media environment, research has been slow to examine punditry on cable news. Deregulation, the advent of cable television, and the rise of a twenty-four hour news cycle have dramatically transformed the structure and content of news, paving the way for political pundits to come to the forefront. Cable news networks, in particular, have played a critical role in challenging the neutrality of traditional media through the development of opinion programs that made highly politicized and entertaining content central to their primetime coverage. Over the past three decades, these opinionated programs have become increasingly popular as a programming strategy for cable news producers seeking to develop novel programming to target niche audiences. The pundits who pontificate on these programs have come to dominate our national political dialogue, and play a significant role in setting the public agenda and influencing public opinion in the United States. Punditry and pundits lie at the heart of programming and network changes that have evolved over the past thirty years. Primetime Pundits: How Cable News Covers Social Issues explores the ascent of punditry and offers new models for understanding how social issues are covered-not just by pundits, but also in the larger changing media landscape.

Seniority-based hierarchy (jouge kankei) is omnipresent in Japanese group dynamics. How one comports, depends on one's status and position vis-a-vis others. To-date, no study shows what constitutes this hierarchy, where and when individuals growing up in Japan first come into contact with it, as well as how they learn to function in it. This book fills in the lacunae. Considering jouge kankei as a social institution and adopting a discourse analytic approach, this volume examines the ways in which institutional jouge kankei as an enduring feature of Japanese social life are created and reproduced. The monograph analyses how seniority-based relations are enacted, legitimised, transmitted, and reified by social actors through language use and paralinguistic discursive practices, such as the use of space, objects, signs, and symbols. It also looks at how established rules could be challenged. The empirical data on which findings are based are gathered through 10 months of ethnographic fieldwork from 2015 to 2018 in Japanese schools, with certain types of data (school club etiquette books and uniforms) being presented and analysed for the first time. This volume also shows continuity and change of jouge kankei from school to work.

This book presents covert, semi-covert and overt techniques for communication over printed media by modifying images, texts or barcodes within the document. Basic and advanced techniques are discussed aimed to modulate information into images, texts and barcodes. Conveying information over printed media can be useful for content authentication, author copyright, information and piracy product deterrent, side information for marketing, among other applications. Practical issues are discussed and experiments are provided to evaluate competitive approaches for hard-copy communication. This book is a useful resource for researchers, practitioners and graduate students in the field of hard-copy communication by providing the fundamentals, basic and advanced techniques as examples of approaches to address the hard-copy media distortions and particularities.