Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body. Warby Parker mailing you five pairs of glasses to choose from. You've seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century. As Lawrence Ingrassia - former business and economics editor and deputy managing editor at the New York Times - shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria's Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service. Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It's a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.

Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ahnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce. Gerrit Heinemann beleuchtet die Besonderheiten und Geschaftsmodelle des B2B eCommerce, analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen fur den Online-Verkauf im B2B auf. Anerkannte Best-Practice-Beispiele veranschaulichen, wie erfolgreicher B2B eCommerce funktionieren kann und welche Risiken dabei zu beachten sind.

Dieses Buch zeigt, wie der Handel die richtigen strategischen Weichen stellen und die Moeglichkeiten der Digitalisierung zur Steigerung des Kundenerlebnisses nutzen kann. Ausgewiesene Experten untersuchen die Chancen und Risiken der Digitalisierung fur Unternehmen und liefern wertvolle Tipps fur die Weiterentwicklung der eigenen Digitalisierungsstrategie im Handel. Die langjahrige Erfahrung und das Expertenwissen der Verfasser werden in der Darstellung erfolgreicher Beispiele, in pragmatischen Ideen und empirischen Forschungsergebnissen deutlich. Der Inhalt* Kundenerlebnis und digitale Innovationen als Treiber erfolgreicher Geschaftsmodelle * Seamless Shopping: komplett, digital, uber alle Kanale hinweg* Die Verzahnung von Online- und Offline-Handel* Mit Virtual Promoter zum Point of Experience* Digitalisierung im Retail After Market* Lieferdienste - Profilierungsmoeglichkeiten im durch die Digitalisierung beeinflussten Handel* Marke, Pricing und Service als Elemente einer Digitalisierungsstrategie Die Herausgeber Prof. Dr. Marc Knoppe lehrt International Retail Management, Strategic Marketing & Innovation Management an der Technischen Hochschule Ingolstadt.Martin Wild ist Chief Innovation Officer (CINO) der MediaMarktSaturn Retail Group

The rapidly changing and evolving art market might appear to be chaotic to the casual observer, with new highs, potential lows, and tastes and fashions changing season to season. Economists, however, view the actions of buyers and sellers as constituting an identifiable market. They have, for some decades, studied such issues as artistic productivity and "death effects" on prices, investment returns, and on the basis of the behavior and estimated prices in auction markets. The Economics of American Art analyzes the most pervasive economic issues facing the art world, applied to the whole spectrum of American art. The book begins by looking at how a market for American art developed, how the politics of the post-war era shaped, at least in large part, the direction of American art, and how this legacy continues into contemporary art today. The book then tackles several salient, integral questions animating the American art world: Are age and "type" of artist (i.e. traditional or "innovative") related and, if so, how might they be related to productivity? Is investment in American art a remunerative endeavor compared to other investment possibilities? Do economic insights provide understanding of fakes, fraud and theft of art, particularly American art, and is it possible to prevent art crime? Is there is a boom (or a bust) in the market for contemporary American art as might be found in other markets? The ongoing evolution of American art is attended by a massive number of influences, and the economic concepts employed in this volume will complement other critical and important cultural studies of art. Both practical and accessible, The Economics of American Art will be essential for collectors, auction houses, American art experts of all kinds, museums, gallery owners and, not least, by economists with continuing scholarly interests in these matters.

This is the 16th edition of the classic text on the UK economy, originally edited by Prest and Coppock. Comprehensively rewritten and updated at frequent intervals, The UK Economy has become acknowledged as one of the most systematic, up to date, and balanced assessments of British economic life. Written by a team of specialist economists and edited for the second time by Malcolm Sawyer, it combines factual information and informed analysis in the single most accessible guide to the character, problems, and performance of the British economy.
Each chapter is written by an expert contributor. For this new edition all of the chapters have been carefully updated to include new data and analysis, ensuring that book remains fully up to date, and continues to provide an excellent introduction to the UK economy in its domestic, EU and global context.
This new edition will have a companion web site containing Powerpoint slides for lecturers, annotated web links and a brief commentary on useful web sites. The site will be updated twice a year to provide new statistics and information regarding policy changes. The site will also contain material that contributors were unable to include in their chapters.

Combining the intellectual history of the Enlightenment, Atlantic history, and the history of the French Revolution, Paul Cheney explores the political economy of globalization in eighteenth-century France.

The discovery of the New World and the rise of Europe's Atlantic economy brought unprecedented wealth. It also reordered the political balance among European states and threatened age-old social hierarchies within them. In this charged context, the French developed a "science of commerce" that aimed to benefit from this new wealth while containing its revolutionary effects. Montesquieu became a towering authority among reformist economic and political thinkers by developing a politics of fusion intended to reconcile France's aristocratic society and monarchical state with the needs and risks of international commerce. The Seven Years' War proved the weakness of this model, and after this watershed reforms that could guarantee shared prosperity at home and in the colonies remained elusive. Once the Revolution broke out in 1789, the contradictions that attended the growth of France's Atlantic economy helped to bring down the constitutional monarchy.

Drawing upon the writings of philosophes, diplomats, consuls of commerce, and merchants, Cheney rewrites the history of political economy in the Enlightenment era and provides a new interpretation of the relationship between capitalism and the French Revolution.

Obwohl die Bedeutung des Dienstleistungssektors auch bei uns steigt, hat er bisher nicht die Bedeutung wie in anderen Landern gewonnen und der Sektor gehort auch nicht zu den "Exportweltmeistern." Dieses Buch zeigt, dass Dienstleister, die als Netzwerk organisiert sind, ihre Wettbewerbsposition verbessern konnen, da sie Kundennahe mit effizientem Systemhintergrund verbinden. Nach einem konzeptionellen Uberblick werden empirische Ergebnisse einer internationalen Benchmarkingstudie zu den Erfolgsfaktoren von Dienstleistungsnetzwerken vorgestellt. Dabei werden funf Erfolgsfaktoren identifiziert und deren Umsetzung in Form von "Best Practice Case Studies" aufgearbeitet. Diese Fallstudien stellen die international erfolgreichsten Benchmarks vor. Die Vorstellung von Franchising und Cooperations-Netzwerken und Uberlegungen zum "idealen Dienstleistungswerk" bilden den Schluss des Buches."