The global market is constantly evolving and it has become essential for organizations to employ new methods of appealing to customers in order to stay abreast on current trends within the world economy. The Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organizational innovation. Highlighting implementation challenges facing innovative processes, this publication is a critical reference source for researchers, students, professionals, managers, and decision makers interested in novel strategies being employed by organizations in an effort to improve their standings on the global market.

Stop Discounting Start Selling For more than seven decades, David Oreck has been successfully marketing products to the American consumer. He took his little startup vacuum company and turned it into a household name and not by relying on big advertising or slick sales pitches. He understood that the customer does not want to be 'sold'; they want value Just like many small business people today, Oreck started his company on a shoestring and a dream but to compete with the national brands and big corporations, he had to get creative. This meant taking his product directly to consumers and bypassing the middlemen. Success was not easy and there were many challenges that could have suffocated his small company - but his persistence and marketing prowess kept the company going - and growing. It is easy to think that times have changed, but the truth is the consumer hasn't and once you really understand your customer you have the key that will solidify your place in the market. This is good news for all the little companies that may be wondering how they could ever compete with the bog box retailers of the world. Through unconventional wisdom that flies in the face of conventional marketing notions, Oreck explains how today's entrepreneur can create their own profitable niche in a very crowded market - no matter the economy. This specific time-tested knowledge can be the key to your business becoming profitable or falling by the wayside this year and offers more than 70 years of priceless real world marketing experience. Don't miss your chance to learn from one of the masters of business

Using evidence from the microfinance sector, which is considered a leading sector of social entrepreneurship, this book attempts to push the boundaries of research in this field. While recent studies consider that commercial enterprises, not-for-profits and social enterprises are formed by entrepreneurs with different personal identities, they do not explain why these personalities may change before they convert their social enterprises, and change further at the stage of transitioning into commercial enterprises. Presenting a theory of development and evolution for social enterprises which examines the dynamics associated with change, impact and growth and an in-depth critical view of motivation, funding and profit, this book examines how that impacts the social mission and enterprise structure in the wake of hybrid and for-profit models and corporate philanthropy. The author highlights the 'cracks' in social entrepreneurship and asks how they are being filled, institutionally.

This book analyses prevailing approaches and policies in innovative entrepreneurship. It explores the ways in which entrepreneurs learn and develop innovation-based businesses to drive increased regional competitiveness. Specifically, the contributions propose that sustainable innovation ecosystems booster innovative entrepreneurship and thus create a competitive advantage for smart and sustainable growth. It also examines the current state of entrepreneurship education, where the development of entrepreneurial abilities is considered a process of value creation-both economic and social-with the final aim to create both new start-ups and entrepreneurial mind-sets.Featuring theoretical approaches and empirical evidences, this title is appropriate for scholars, academics, students and policy makers in technology and innovation management, economics of innovation and entrepreneurship.

It starts out as a simple idea by someone liberated from conventional thinking and the beaten path. With perseverance and dedication, it gains momentum and rapidly becomes a viable concept. As it evolves, it grows into an adventure and becomes the mission. The entrepreneur in charge is now poised to turn the original idea into a phenomenal commercial achievement. And this is where the epic story of success begins.

As is demonstrated in this book, the exceptional entrepreneur need not have been born with a silver spoon in his mouth. Or to have been a graduate from an Ivy League school. Or to have been equippped with an outsize cerebrum. Far simpler and primal qualities will aid him in his pursuit and attaining a position in the pantheon of the super-successful. To succeed on the treacherous path of business, the model entrepreneur embarks on a journey of self-discovery and never stops. He also composes and perfects a strategy that is essential to accomplishing his mission.

Based on firsthand knowledge and practical experience, in this book, we follow the model entrepreneur from his youth all the way to his twilight years. Along the way, we witness a remarkable journey as we watch the making of an exceptional individual and an extraordinary accomplishment. We observe that, while still in his twenties, he impresses the onlookers with his prolific ideas and practical solutions. In his thirties, he dazzles his investors and benefactors with his strategic genius and business savvy. He reaches his forties only to astound his rivals and admirers alike by devising and executing brilliant expansionary plans and showcasing organizational and managerial expertise. He reaches his fifties and demonstrates exceptional leadership qualities, in addition to an exemplary vision reborn and a strategy refined. He is still breaking molds, but now he also has become an icon. We are still with him as he moves into the next phases of his illustrious life, passes the torch, and shares the wealth and power he has accumulated.

This book is a chronicle of the model entrepreneur at his best. It is also an inspiration to those who want to follow in his footsteps and become the next business titan.

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content-and then create a product for that audience. Content Inc. walks you through the entire process, showing how to Identify the intersection of your expertise and your future customer's needs Determine how to "tilt" your sweet spot to find a place where little or no competition exists Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) Use social-media and SEO to convert one-time visitors into long-term subscribers Grow your business by expanding into multiple delivery channels Monetize your product or service for ultimate business success Understand how to sell your content asset for millions or build the business into a large enterprise This fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Apply the methods laid out for you in Content Inc., and before you know it, you'll be running your own profitable, scalable business.

Talent has become the most important resource for organizations across a wide range of sectors throughout the world including business, non-profit, and government. These organizations are now engaged in an increasingly fierce competition to acquire the best talent as they seek to gain the upper hand in today's fast changing environment. By combining the body of knowledge on entrepreneurship and talent management from a global perspective, this book provides a synthesized understanding of entrepreneurial mobility and talent management in the entrepreneurship and innovation ecosystem.The expert contributors combine empirical evidence and case studies to provide a nuanced understanding of global talent management from an international comparative perspective. The topics discussed include China's return migration and its impact on Chinese development, local engagement and transformation of Chinese communities in England, and reverse migration from the US to China. Furthermore, from a comparative perspective, contributors examine global talent and entrepreneurial mobility in the contexts of Silicon Valley, European university spin-off practices and entrepreneurial ecosystems in France, Italy, and South Korea, respectively. Scholars and students in entrepreneurship and talent management will find the scope for future research useful in their work. Entrepreneurs, managers, and policymakers will benefit from the examination of global perspectives and different national contexts. Contributors include: D. Assimakopoulos, D. Baglieri, Z. Chen, M.C. Cinici, L. Daily, T. Duan, T. Fang, W. Hou, A. Isaak, R. Isaak, K.W. Jensen, K-.C. Kim, X. Liu, D. Mavridis, M.L. Miao, A. Moore, Y.M. Myint, T. Petrin, F. Qin, S. Rezaei, T. Schott, F. Sussan, M. Tsouri, H. Wang, B. Wu, W. Zhang, J. Zybura

BASED ON PERSONAL EXPERIENCE, THIS BUSINESS GUIDE SHARES PRINCIPLES, TECHNIQUES, STRATEGIES, AND TACTICS TO HELP SELF-FUNDED ENTREPRENEURS IMPROVE THEIR CHANCES OF SUCCESS.

Statistics indicate more than 50 percent of all new businesses will fail within five years, and 50 percent of the survivors will fail during the following five-year period. But there are ways to survive and thrive. In "Unlocking Your Entrepreneurial Potential," author and entrepreneur Tim S. McEneny shares insights from his thirty-year entrepreneurial career to help other self-funded entrepreneurs unlock their potential and improve their probability of success.

McEneny discusses his mistakes, his successes, and his important business lessons; he also provides tips on such topics as hiring great people, investing, dealing with stress, and selling more to existing customers. He covers the basic information an entrepreneur needs to understand while navigating the life cycle of a business. From the perspectives of mind-set, marketing, money, and management, "Unlocking Your Entrepreneurial Potential describes principles and techniques for a start-up business's seven stages:
Preparation and planning Launch through breakeven Achieving and maintaining profitability Growth Reinvention Decline (and cost-cutting) Selling the company.

More than a self-help book, "Unlocking Your Entrepreneurial Potential" provides a prescription for economic prosperity-for the individual, the United States, and entrepreneurs throughout the world.

A volume in The Entrepreneurship SIG at European Academy of Management: New Horizons with strong Traditions Series Editors Luca Gnan, University of Rome Tor Vergata; Hans Lundberg, Linnaeus University; Lucrezia Songini, Eastern Piedmont University; and Massimiliano Pellegrini, Princess Sumaya University The objective with the Strategic Interest Group in Entrepreneurship (SIG Entrepreneurship) of the European Academy of Management (EURAM) is to be the leading research community for engaged entrepreneurship scholars in Europe. The SIG Entrepreneurship aims at promoting research and networking interests for individuals and research groups focused on entrepreneurship and entrepreneurial styles of management. This is done by providing a wide-ranging, engaged and internationally-focused forum to discuss and develop research and practice in the field. We put a distinct focus on the key European feature - 'context matter' - why we try in all activities to promote and stimulate what 'European' might mean in any given context. It means different things in different contexts - and that is the whole point - and thereby the key strength of the European takes on the matter as we see it. This is our idea of the European perspective on entrepreneurship. The tradition of European scholars on entrepreneurship and SMEs system has been consolidated during the last three decades and an increasingly distinct European school of thought has emerged as a consequence. This development provides a solid base for the future development of the field where Europe and its entrepreneurship scholars will play an increasingly prominent role. With this concern, this book has been managed, gathering the best contributions of our annual meeting re-edited and improved. The central theme is presenting entrepreneurship understood as a working attitude, a mode of thinking, a concrete everyday practice and increasingly an identity marker for ways of being and living within liquid modernity. Entrepreneurship is nowadays a broadly endorsed and accepted signifier for forms of organizing that targets human, organizational and economic renewal and growth.

This book explores the relationship between entrepreneurship and doing good.As research into entrepreneurship has evolved, so has the business environment and the society in which entrepreneurs work. Now more than ever, entrepreneurs are found to reflect on personal commitment, ethical issues and more recently, the influence they could have on society. In short they have embraced the concept of 'the good entrepreneur.' Over time many different strands of 'good' entrepreneurship have emerged; from social, green and sustainable entrepreneurship to ecopreneurship and so forth. Indeed some strands of research have merged while others have registered a lack of field research and analysis. In this book the author argues that this excessive fragmentation has created the need for a reflection on the role of niches in entrepreneurship. Providing analysis from multiple perspectives, the author provides an overview of the relationship between entrepreneurship and doing good as well as an exploration of the drivers that promote research in this field and an outline of research dynamics. Contributing to the current debate around the field of entrepreneurship and its ability to drive responsible and sustainable business practices, this book presents a comprehensive guide for students (graduate, master and PhD), academics and institutions and offers the reader an enhanced understanding of the evolution and research challenges within 'good entrepreneurship.'

Over the past century, an extensive literature has developed, exploring the impact of entrepreneurship on economic performance. The active participation of entrepreneurs in virtually all aspects of business and economic activity has obliged policy makers within the global economy to consider entrepreneurship as a determining variable in any political force, not only for bodies and groups created specifically to this end, but also for any decision-making body. To this end, specific actions promoting entrepreneurship have already been established around the world.

However, the particular dynamics of entrepreneurship by women present unique opportunities and challenges. The women's perspective has often been overlooked in research, practice, and policymaking, and yet yields rich insights and implications. This volume features research from an international array of authors, global data, and in-depth analysis of women's entrepreneurial activity in Europe, Latin America, the United States, and Canada, to shed light on the positive impact of women's entrepreneurship on economic growth and development. The first part covers a broad range of concepts relating to the history and context of the female economic perspective. The second part focuses on performance and success factors, with respect to such issues as innovation, social needs, and entrepreneurial orientation. The third part addresses issues of financing, including discussion of access to capital, microcredit, and entrepreneurial behavior. The fourth part considers additional topics, such as work-family balance and access to education. Together, the chapters offer new perspectives on the unique characteristics of women entrepreneurs and their contributions to economic development in theory, practice, and policymaking. "

Most books on women entrepreneurs are either popular accounts of successful business women who started their own firms, or how-to books on the process of starting a business written for the woman reader. This current study brings together scholars with extensive experience in the entrepreneurship literature who also work with women starting new business ventures. The contributors here follow the entrepreneurial process--from concept development, through expansion, growth, and transitions to an established business. Among the topics covered are: networking among women entrepreneurs, business growth, financing, the role of the trustees, and changing the direction of a business's operations. A valuable appendix lists sources of advisory and financial assistance to the woman entrepreneur. The topics covered are the issues that any business faces, but the authors bring into perspective the woman entrepreneur and some of the unique problems she faces as the owner and operator of her business.

The book begins with a description of the paths that lead women in the workplace to businesses of their own. This includes a summary of current research on women entrepreneurs as well as studies of the problems related to balancing family and business, developing the business plan, and managing the business now and in the future. This is followed by a focus on the creative process and how it relates to developing a viable business concept. The contributors examine the issues surrounding the financing of entrepreneurially-driven companies owned and operated by women. They further discuss the methods by which women in business can expand their management capabilities; the practical use of a working board of directors, and the importance of networking. Finally, the book explores the succession process in relation to entrepreneurs, their organizations, and successors. A closing summary looks at those issues yet to be resolved but likely to affect women-owned businesses in the future.

Physicists are very smart people. Still, when it comes to moving their ideas from university to market, they often lack the basic set of know-hows that could help them succeed in the technology transfer process. To fill this gap, Entrepreneurship for Physicists: A Practical Guide to Move Ideas from University to Market offers a concise analysis of the key ingredients that enable entrepreneurs to bring added value to their customers. After a short discussion on why university physicists should pay more attention to this aspect of their professional life, the book dives into a set of theories, models, and tools that could help an academic scientist transform an idea into customer added value. The reader will be introduced to effectuation theory, internal resource analysis, external landscape analysis, value capture, lean startup method, business canvases, financial projections, and to a series of topics that, albeit often neglected, do play a fundamental role in technology transfer, such as trust, communication, and persuasion. In the last chapter, the book explains howmost of the concepts discussed actually find application in the career of scientists in a much broader sense.

This book connects entrepreneurship and psychology research by focusing on the personality dimensions of entrepreneurs, entrepreneurial cognition, entrepreneurial leadership, and gender behavior. It features state of the art interdisciplinary research offering a unified perspective on entrepreneurial psychology. Individual chapters address advances related to entrepreneurial intentions, complexity management, personality psychology, intrapreneurial behavior, entrepreneurial communities and demographic changes, among others. Laboratory experiments that study entrepreneurial behavior round out the coverage.

"I believe each of us was born with the power to choose the path our life will take." Author Alexzandra de la Iglesia has uncovered empowering truths and profound insights that will show you how to create the life you have only dreamed of. She has gathered this life changing knowledge into a practical and insightful book that she is sharing with the world. Choosing Your Destiny is a start-to-success guide filled with contemporary insights and examples for taking control of your life, creating personal financial security, and finding your pathway to the life of your dreams. No matter how difficult your current situation may be, hope and opportunity await you. Choosing Your Destiny was written specifically with our current global economy, political unrest and its impact on each of us in mind. As you move through these pages and apply these simple steps, your life as you know it will be changed forever.

A sequential guide that takes the entrepreneur from inception of an idea to success and all the way to exit. Lindile details the milestones of growing and evolving a business in a journey that is by no means linear.

This playbook reveals a path to the desired destination of every entrepreneur who uses it, where the entrepreneur can define his or her own formula of success, from the very first inkling of an idea and turning that into a reality. Lindile push-starts the entrepreneur using a strategy he calls Rapid Deployment to monetise ideas by turning them into reality. It is a model that can move an idea from zero to a hundred in a matter of days. Fast implementation allows the idea to go through an entire life cycle in a short space of time. Most importantly, it forces the budding entrepreneur to start.

This playbook outlines the importance of investing in oneself.

A successful exit is determined at the point of entry. The entrepreneur must take full control of how the journey ends or evolves. This guides the decisions that the entrepreneur makes as he or she starts and grows the business. Ultimately, entrepreneurship requires consistency, resilience, adaptability, mental strength and acute awareness. All of this must be rooted in mindfulness. Although mindfulness is not something taught in business schools, it is an essential element of success.

At its very core, The Young Entrepreneur’s Playbook is for anyone with an idea to bring to life, something of value to provide, challenge to move past, aspiration to chase after and willingness to do something about it. This is a playbook of how to get it done, all the while embracing failure as an important part of the process but ultimately a useful tool to expedite the very outcome that you seek.

This unique book is a collection of articles published by the author in leading newspapers around the world. The papers focus on food chains and new concepts and ideas on how to increase competitiveness and value within the food and agricultural sectors.

The book gives a comprehensive description of the food chain and suggests methods and tools that can be used by companies to re-structure their innovative market strategies. It discusses up-to-date trends, world food crises, integrated food chains and strategic planning for companies in the food sector. It also covers international investments and the role of governments in food chains.

The book will motivate readers to rethink how business is conducted in the food chain and proposes new strategies for companies in the food sector. It is a must-read for entrepreneurs and researchers who are active in the food chain network.

This book challenges readers to imagine social entrepreneurship as an innovative, creative model for building justice and sustainability. Building upon the work of J. Greg Dees, the author explores the concept as a change-based process that creates social value through bold innovation and creativity, providing a "how and why" approach that makes social entrepreneurship accessible to all. The chapters present a holistic way in which to realize the United Nations (UN) 2030 sustainable development goals through the four quadrants of the Sustainability Lens: Resources, Health, Policy, and Exchange. The work is written in an interdisciplinary format which will appeal to multiple learning styles among professors, students, and communities investing heavily in the development of entrepreneurial skills.

Join a technology entrepreneur as he shares the challenges he faced while operating a high-tech think tank for twenty-five years. Author C. J. Rubis delivers a fascinating story-filled narrative of the Technology Think Tank business and its effects on many government and industry projects. The numerous adventures, challenges and learned wisdom demonstrate the opportunities for the technology-services entrepreneur in this exploding age of technology to develop services and product innovations.

Technology educators, students, budding and struggling entrepreneurs, and others will find real-life stories and dozens of examples to illustrate business principles. Learn about

the history of one company that operated as a microcosm of the think tank industry;

ways to overcome problems of business continuity and stability;

methods for company formation, staffing, and business development and management; and

processes for research, analysis, and development of innovative products.

Written as a memoir, this business narrative is meant to inspire and guide entrepreneurship. It shares how to successfully initiate and grow small business opportunities in the huge government and defense technology services industry. You'll be educated and amused by the lessons and stories in Technology Entrepreneur.