World economics and the industrial environment has recently created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product. It highlights * Robust methods for keeping up with innovation; * Designing new ways to grow, improve and market your product; and * Managing the changes in the business environment, market dynamics and other uncertainties. The volume is rich with examples and case studies of many small and large businesses. It further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneurship and women, e-commerce, the new generation of entrepreneurs, and exit strategies for entrepreneurs. An essential guide for entrepreneurs and professionals working in business management and marketing communications, as well as scholars of business administration and financial sciences, this book by an industry expert offers many new and practiced approaches, examples and lessons for innovative thinking and breaking new ground in business.

World economics and the industrial environment has recently created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product. It highlights * Robust methods for keeping up with innovation; * Designing new ways to grow, improve and market your product; and * Managing the changes in the business environment, market dynamics and other uncertainties. The volume is rich with examples and case studies of many small and large businesses. It further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneurship and women, e-commerce, the new generation of entrepreneurs, and exit strategies for entrepreneurs. An essential guide for entrepreneurs and professionals working in business management and marketing communications, as well as scholars of business administration and financial sciences, this book by an industry expert offers many new and practiced approaches, examples and lessons for innovative thinking and breaking new ground in business.

The New Arts Entrepreneur is the first uniquely designed pedagogy for arts entrepreneurship educators and students. Melding an arts-first approach with understandable entrepreneurial concepts and newly formulated tools, the text helps arts students to envision themselves as an entrepreneurial CEO, not simply another random entrepreneur flailing through a maze of well-worn entrepreneurial suggestions that don't fit. At the core of the text are the entrepreneurial ecologies of the arts. The ecologies provide a framework to envision an entrepreneurial horizon for almost any arts-based business, included those ventures seeking to impact the production of art. In addition to this revolutionary framework, the text also introduces tools designed to compliment the ecologies. Designed with arts students in mind, it accomplishes two critical tasks not found in other textbooks: venture sustainability and decision-making. This newly developed approach focuses on the decision-making required to sustain new arts ventures and will be of interest to arts students from all disciplines.

In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.The book provides solutions to current marketing challenges and leads the reader through the marketing process, supported with real-life examples. Discussions of hyper competition and the opportunities arising from information-communication technology offer a deeper understanding of modern consumers and ways to create added value through products, services and other entities. The authors stress the importance of an SME's web presence and internationalization, as well as innovation and branding processes. Additional key topics include the development of services and experiences with customer co-creation, value-based pricing using new market channels and adapted communication tools (including social media), and how these approaches can lead to increased customer engagement and improved long-term relationships. This comprehensive book will be a useful resource for both scholars and practitioners with an interest in entrepreneurship, marketing, and business and management. Contents: Preface Part I: Understanding Marketing for Entrepreneurs and SMEs and the Challenges they Face 1. An Understanding of Marketing for Entrepreneurs and SMEs 2. Value, Satisfaction and Customer Loyalty 3. Marketing Plan 4. The Trends and Challenges for SMEs Marketing in the 21st Century Part II: Understanding the Market and Consumers 5. Analyzing the Marketing Environment 6. Conducting Market Research and Forecasting Demand in SMEs 7. Consumer Purchase Behavior Part III: Developing an Approach to Strategic Marketing 8. Target Marketing: Segmentation, Targeting and Positioning 9. Challenges and Opportunities for SMEs to Market Diverse Entities 10. Innovation Process in SMEs 11. Branding in SMEs 12. Setting the Price in SMEs 13. Designing Marketing Channels in SMEs 14. Marketing Communications in SMEs Index

Women accomplish nearly two-thirds of total work around the world (including household duties), comprise one-third of the formal labor force, but women receive one-tenth of the world's income and own only one-hundredth of the world's property. Entrepreneurship is a vehicle for advancing the lives of women around the world. This book brings together 49 distinguished entrepreneurship scholars to provide a unique global vision of the wellbeing of women entrepreneurs necessary for fostering sustainable development and inclusive societies. Although gender inequality is an important issue, solutions leading to gender parity are far from reaching ideal levels in the formal workplace and globally. Meanwhile the number of women involved in entrepreneurship is growing exponentially because there are more opportunities for women to own a business and be their own boss. This offers women the most desirable and flexible working conditions that better align with women's lifestyles and multiple family responsibilities. However, entrepreneurial activities are demanding and complex; compared to men, women face special challenges that deserve close attention. This book presents research and programs to effectively support women entrepreneurs in reaching levels of wellbeing required to ensure business sustainability and personal prosperity. Offering a diversity perspectives from around the globe, The Wellbeing of Women in Entrepreneurship is of great interest to academics and practitioners working in teaching and research in disciplines including business management, entrepreneurship, oganizational change, human centered management, human resources, sustainable development, and women's studies.

Social Entrepreneurship and Innovation in Rural Europe investigates how social entrepreneurship advances social innovation in rural Europe and contributes to fighting social and economic challenges in these regions. Based on longitudinal data collected in four European countries, this book explains how social enterprises enact their business model based on an entrepreneurial reconfiguration of resources they obtain from their network relations, and how their activities empower local communities, driving change and eventually innovation. In these activities, the entrepreneurial mindset and the role as intermediary between different groups and domains of society help to reframe challenges into opportunities. The argument in this book develops from a description of what social enterprises report to do to an analysis of how they do it, and results in an explanation of why they take these actions. In doing so it gradually broadens the view from a focus on the social enterprises themselves to their interactions and network partners and, finally, to their positioning in societal fields. The presented model complements network theory with the concept of strategic action fields. This book reveals the crucial role of social entrepreneurship in innovation in rural regions, and the rich insights provided have far reaching implications for research, practice and policy. This book will appeal to everyone interested in the interface of social entrepreneurship, innovation, and regional/rural development, either on a practical or academic level.

The GEM India report 2019-20 is an outcome of collective efforts of the GEM India consortium that strives to capture and understand the current state of affairs in Indian entrepreneurship. This report provides information on the entrepreneurship ecosystem prevailing in the country and entrepreneurial activities being carried out at the regional level. This report is the fourth national-level report by the GEM India Team. The GEM India study, conducted using a well-established GEM research methodology that is consistent across all participating countries, generates a variety of relevant primary information on different aspects of entrepreneurship and provides harmonized measures about individual's attributes and their activities in different phases of entrepreneurship. The key outcomes of the research reported in the book are relevant to researchers, policymakers, entrepreneurs and corporate houses.

What did Mandela do that you can use on a wet Thursday morning when the computer says no?

Change Activist looks at the lives of historically successful social activists as role models, analysing great lives and turning their most effectives strategies into a simple guide to a more authentic life.

The only way to do it, is to do it.

Change Activists make things happen - quickly and effectively. The tools of activism can be used by everyone to effect rapid change for themselves, and across any kind of organisation. This book shows you how to use activist tools in your working life to get big results, fast. And how success, profit and principles are mutually achievable – so you can have a job and give a damn. Would things go better, generally if you felt on fire about what you care about and could focus on what will really work to become more energised, more fulfilled, more successful in line with your values. The book has a radical premise, to awaken you change activist and find your power, through love and action.

It’s your life – don’t be plastic about it!

Entrepreneurial cognition research is at a crossroads, where static views give way to dynamic approaches. This Handbook draws on a variety of perspectives from experts in the field of entrepreneurial cognition to highlight the key elements in a socially-situated view, where cognition is action-oriented, embodied, socially-situated, and distributed. It provides readers with some of the most up-to-date approaches to entrepreneurial cognition research and is designed to be an invaluable and timesaving companion for entrepreneurial cognition researchers. With insights from leading entrepreneurial cognition researchers the Handbook offers a comprehensive literature review of the field. Readers seeking to better understand and participate in some of the most up-to-date approaches to entrepreneurial cognition research will find this Handbook to be especially helpful in their research. Established scholars who are new to the research area will also be interested in this book. University libraries with research-focused business schools will also benefit from this Handbook. Contributors: R.A. Baron, D.A. Baucus, M.S. Baucus, B. Bird, M. Brannback, M.S. Cardon, A.L. Carsrud, E.T. Chan, J.S. Clarke, A.C. Corbett, J.P. Cornelissen, M. Drnovsek, M-D. Foo, D.P. Forbes, D.A. Gregoire, M. Hayek, J.S. McMullen, J.R. Mitchell, R.K. Mitchell, C.Y. Murnieks, L.E. Palich, B. Randolph-Seng, M.R. Ryan, S.D. Sarasvathy, A. Slavec, W.A. Williams, Jr., M.S. Wood, M.A. Zachary

Necessity entrepreneurs are individuals in developing countries who start small enterprises out of necessity. While they range from street sellers to educated hopefuls with little access to formal employment, the one thing that unites them is the need to survive. This volume is the first-known compilation of theories contributed by international scholars who have worked together to establish a theory-based discourse on necessity entrepreneurship, microenterprise education and long-term economic development. An estimated one billion individuals in both developed and developing nations can be defined as necessity entrepreneurs; individuals who have no other viable option for licit income than to start a small, income-generating activity. However, unless these 'necessity entrepreneurs' have access to meaningful education, they will never realize the powerful, economic potential to impact the economic development of their respective nations. This volume is the foundation upon which the budding discipline of necessity entrepreneurship can be built. This book is an essential resource for policy makers, educators and academics interested in global economic development and sustainable business. Moreover, it will be an invaluable tool to those working in non-profit organizations and non-governmental organizations. Contributors: E. Balan-Vnuk, J. Brewer, M. Coffey, J.C. Dencker, M. Dissanyake, W.G. Dyer, S.W. Gibson, M. Gruber, J. Hatch, R.D. Hisrich, C. Kearney, W.A. Lindsay, A. O'Connor

This book explores the capacity of the Danish innovation system to respond to key societal challenges including the green imperative of achieving growth with environmental sustainability and the need to adapt to new and possibly disruptive changes in technology, often referred to as the Fourth Industrial Revolution. The book is divided into four main parts. The first describes the evolving characteristics of the Danish system of research and innovation with special attention to the role of policy at the national and regional levels. The second part focuses on interorganisational relations, including the position of Danish firms in national and global value chains. The third part examines changes in labour markets and in the educational and training system, and it considers the impact of new technologies including robotics and artificial intelligence on employment and skills. The fourth part turns to issues of climate change and environmental sustainability including an assessment of the Danish economy's success in meeting the challenges of the UN Sustainable Development Goals. The book will be of particular interest to small countries, of which the Danish innovation system is representative, but it also appeals more broadly to an audience interested in innovation systems and policies to support economic development.

Going beyond the why and what of purpose-led business, this book sets out an innovative business model of how to lead and operate a company to deliver its purpose. Western capitalism is in crisis due to the growing disconnect between business and society, and there are growing calls for a shift from the primacy of shareholder value to the primacy of purpose. But there is a paucity of codified best practice for how CEOs should go about making this shift. Enter Alan Barlow: a CEO practitioner who demonstrates with analytical rigor and evidence-based argument a business model for how CEOs can actually deliver a purpose-defined company that yields both bigger benefits for society and bigger profits for the business. Current and aspiring business leaders and executives will benefit from not only this new business model but also a fully documented route map for monitoring and reviewing successful impact, and highly focused non-financial and financial metrics for benchmarking. Completing the loop for 'company purpose' means that business can become a force for good for society.

BLACK ENTERPRISE magazine is the premier business news source for African Americans. With thirty years of experience, Black Enterprise continues to chronicle the achievements of African American professionals while providing monthly reports on entrepreneurship, investing, personal finance, business news and trends, and career management. Now, Black Enterprise brings to you the Guide to Starting Your Own Business, the one-stop definitive resource for everything today's entrepreneur needs to know to launch and run a solid business.

Former Black Enterprise editor Wendy Beech knows that being a successful business owner takes more than capital and a solid business plan. She offers essential, timely advice on all aspects of entrepreneurship, including defining and protecting a business idea, researching the industry and the competition, confronting legal issues, choosing a good location, financing, and advertising. You'll even learn how to make the most of the Internet by establishing a Web presence. Plus, you'll hear from black entrepreneurs who persevered in the face of seemingly unbeatable odds and have now joined the ranks of incredibly successful black business owners. This exceptional reference tool also includes:

• The ten qualities you must possess to be a successful entrepreneur.
• A list of helpful resources at the end of every chapter.

  If you've ever dreamed about going into business for yourself, if you feel you've hit the glass ceiling in corporate America, if you have the drive and the desire to take control of your destiny, the Black Enterprise Guide to Starting Your Own Business will motivate and inspire you—every step of the way.

  Special Bonus.

  To help you stay abreast of the latest entrepreneurial trends, Black Enterprise is pleased to offer:

• A free issue of Black Enterprise magazine.
• A free edition of The Exchange Newsletter for Entrepreneurs.
• A discount coupon for savings off the registration fee at the annual Black Enterprise Entrepreneurs Conference.

Entrepreneurship development is a major area of focus today as it has huge potential in creating jobs and self-employability and thus contributing to economic development. India, in the last few years in particular, has seen exponential growth of start-ups and new-age entrepreneurs. Both the Central and State Governments have been taking proactive steps towards the development of entrepreneurship in the country. The Government has launched various schemes and programmes to attract investors and create a healthy ecosystem for entrepreneurship. India is one of the largest homes of start-ups in the world and has been highly successful in bringing significant amounts of Foreign Direct Investment (FDI). Moreover, the Government is taking active steps in removal of the bureaucratic hurdles and bottlenecks, so that entrepreneurship development is encouraged. In order to promote the culture of entrepreneurship development, the subject has been made part of the curriculum at both undergraduate and postgraduate levels across disciplines. This book is a sincere attempt to build the fundamentals of the subject amongst students alongside motivating them to become future entrepreneurs. It will be of interest to researchers, academics, and students in the fields of business administration, management, and entrepreneurship.

Amazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, "I have not failed. I've just found 10,000 ways that won't work." and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success. But "risk taking" can be costly (even disastrous) if you don't know how to use it to your advantage. Fortunately, Bezos has provided every business owner a "hidden in plain sight" roadmap for how he grew Amazon through his Letter to Shareholders (or as he named them, share owners) that he has written annually for the past 20 years. For the first time, Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today. Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful - fast!

Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses. The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such a crisis on business and highlights why business continuity is especially crucial to family-owned businesses. This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in a challenging business climate.

In this, the second volume of the Handbook of Research in Entrepreneurship Education, leading international scholars highlight the unique characteristics and rich variety of research in entrepreneurship education. They adopt several different perspectives, focusing on key issues and significant developments in the field, and highlighting emergent new insights. The 35 contributors span 11 countries and three continents, demonstrating not only the richness but also the complexity of the field in terms of culture, geography and institutional, ethical and political systems. The Handbook is intended to collectively assist entrepreneurship educators in developing new programmes and pedagogical approaches that take into account the richness and diversity of these multiple perspectives. Highlighting the unique characteristics of research in entrepreneurship education, this Handbook will be of great interest to entrepreneurship researchers, academics and students wishing to understand the unique notions of entrepreneurship education and entrepreneurial learning, which are often quite distinct from current practical views. The companion volume, Handbook of Research in Entrepreneurship Education, Volume 1: A General Perspective, showcases the nature and benefits of the new wave in entrepreneurship education emerging as a result of revised academic programmes developed to reflect new forms of entrepreneurship.

`"Think Global, Act Local" has become the policy mantra for innovation, growth and competitiveness in the global economy. In this important and insightful book, Karlsson, Johansson and Stough assemble an all star team of international scholars to explicitly draw out the key role that entrepreneurship plays for local economic performance. The interdisciplinary approach contained in this book yields a pathbreaking set of insights for regional policy that will be of great value to both scholars and policy makers.' - David Audretsch, Indiana University, Bloomington, US and WHU, Germany `The world is experiencing the fourth globalization trend since the collapse of the Berlin Wall twenty years ago. This trend unlike previous ones is characterized by both broader global interconnection and deeper localization. In other words, the world is both flatter and spikier at the same time. The key to a successful development policy is to integrate these two seemingly counter intuitive trends. The solution to this is a more or less regional strategy with a very strong focus on entrepreneurship. While this approach is not new and is not the first, it is the best one that I have seen. The editors of this collection are some of the best informed, most careful and deep thinking scholars in the business and have produced a work worthy of their stature.' - Zoltan J. Acs, George Mason University, US Perhaps the most exceptional aspect of the current era of globalisation is that entrepreneurship has become the engine for local processes of economic, social and cultural development throughout the world. This important new book brings together a number of leading scholars in the field to explore the development aspects of globalisation, in particular those that foster the evolution of entrepreneurs in local-global processes. The expert contributions consider local processes such as entrepreneurship, new firm formation, creativity, media clustering, migration, and many more. They examine how the footprints of these processes reveal themselves in the contemporary global context, characterized by increasing economic interdependence as evidenced by the expanding trade in goods and services, and the growth in capital, knowledge and technology flows. The authors highlight the fact that global patterns of change are the result of innumerable local processes driven by economic, political and social entrepreneurs in localities, regions and nations around the world. With a variety of geographic perspectives, this book will appeal to researchers, students and policymakers in a range of fields including urban and regional economics, economic geography, international trade, and entrepreneurship and innovation policy.

Not Required for Text Type.

In the absence of a widely accepted and common definition of social enterprise (SE), a large research project, the "International Comparative Social Enterprise Models" (ICSEM) Project, was carried out over a five-year period; it involved more than 200 researchers from 55 countries and relied on bottom-up approaches to capture the SE phenomenon. This strategy made it possible to take into account and give legitimacy to locally embedded approaches, thus resulting in an analysis encompassing a wide diversity of social enterprises, while simultaneously allowing for the identification of major SE models to delineate the field on common grounds at the international level. These SE models reveal or confirm an overall trend towards new ways of sharing the responsibility for the common good in today's economies and societies. We tend to consider as good news the fact that social enterprises actually stem from all parts of the economy. Indeed, societies are facing many complex challenges at all levels, from the local to the global level. The diversity and internal variety of SE models are a sign of a broadly shared willingness to develop appropriate-although sometimes embryonic-responses to these challenges, on the basis of innovative economic/business models driven by a social mission. In spite of their weaknesses, social enterprises may be seen as advocates for and vehicles of the general interest across the whole economy. Of course, the debate about privatisation, deregulation and globalised market competition-all factors that may hinder efforts in the search for the common good-has to be addressed as well. The first of a series of four ICSEM books, Social Enterprise in Asia will serve as a key reference and resource for teachers, researchers, students, experts, policy makers, journalists and other categories of people who want to acquire a broad understanding of the phenomena of social enterprise and social entrepreneurship as they emerge and develop across the world.

Social Innovation is emerging as an alternate interdisciplinary development pathway of knowledge and practice that aims to understand and address contemporary complexities and multi - dimensional social realities. BEPA (2011) defines social innovation as, 'innovations that are social in both their ends and means'. However, though Social Innovation is a widely-used term; its conceptual understanding and the specific relation to social change remains under explored. People Centered Social Innovation: Global perspectives on an Emerging Paradigm attempts to revisit and extend the existing understanding of Social Innovation in practice by focusing upon the lived realities of marginalized groups and communities. The emerging field of people-centered development is placed in dialogue with theory and concepts from the more established field of social innovation to create a new approach; one that adopts a global perspective, engaging with very different experiences of marginality across the global north and south. Theoretically, 'People Centered Social Innovation: Global Perspectives on an Emerging Paradigm' draws upon 'northern' understandings of change and improvement as well as 'southern' theory concerns for epistemological diversity and meaning making. The result is an experiment aimed at reimagining research and practice that seriously needs to center the actor in processes of social transformation.

"An engrossing story of audacious entrepreneurism and big-industry disruption, [this] is a tale for our times." -- Charles Duhigg, author of Smarter Faster Better An investigative look into a beloved, disruptive, notorious start-up This is the remarkable behind-the-scenes story of the creation and growth of Airbnb, the online lodging platform that is now the largest provider of accommodations in the world. At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has become indispensable to millions of hosts and travelers around the world. Fortune editor Leigh Gallagher presents the first nuanced, in-depth look at the Airbnb phenomenon -- the successes and controversies alike -- and takes us behind the scenes as the company's young CEO steers into increasingly uncharted waters. "A fast-paced, fun dive into one of the seminal firms of our time; through the tale of Airbnb, Leigh Gallagher shows us how the sharing economy can be a force for emotional connection -- as well as for social and business disruption." -- Rana Foroohar, Financial Times columnist and CNN global economic analyst