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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
This book addresses the fundamental development status and provides
the systematic analysis of Zhongguancun Listed Companies, from
different perspectives of financial statistics, comparisons among
different regions and company structures. Zhongguancun, the origin
and the representative of Chinese modern innovation, has collected
over 300 Listed Companies so far. The book also offers an
illustration that how Zhongguancun Listed Companies developed in
2017, including the market performance, the profitability, the debt
paying capacity, the conditions of operating, innovation, investing
and dominant industries, with the proposal of the existing
difficulties and developing suggestions in depth. The book aims at
objectively presenting the competitiveness characteristics and
development status of Zhongguancun Listed Companies. Whether you're
a global investor, an economic researcher, or ordinary people, this
book will be an important way to understand China's scientific and
technological innovation achievements and Zhongguancun outstanding
enterprises.
Despite the failure of many entrepreneurs to become successful,
the future growth of the US economy depends on new capital
formation that leads to jobs and growth. It is important,
therefore, that governmental policies not impede this process.
Explore how sixteen entrepreneurs from Virginia and Maryland
took risks to become successful. They focused on customer service,
good employee relations, and other innovations to overcome the
recent recession and other obstacles.
These entrepreneurs and others like them prove that Adam Smith's
eighteenth-century "invisible hand" theory continues to be true.
Entrepreneurs embrace change that is disruptive in order to deliver
better products to customers. Ultimately, they enrich not only
their own lives, but also the lives of their employees, their
customers, and their communities.
Good entrepreneurs can succeed in all areas. Whether it's food
service, health care, engineering or another field, they always
find a way to get the job done. Discover how they do it, gain an
appreciation for their accomplishments, and learn how you can
experience similar success in "Journeys of Entrepreneurs."
Investors are instrumental in the development of new businesses and
can be a key component of future success. However, for business
ventures outside the general urban environment, communicating with
potential sponsors may be difficult. Role of Regional Development
Agencies in Entrepreneurial and Rural Development: Emerging
Research and Opportunities explores the theoretical and practical
aspects of regional economic development and applications within
entrepreneurship and provides guidance on how to establish the
agencies and implement sustainable development. Featuring coverage
on a broad range of topics such as leadership management,
organization culture, and socio-economic systems, this book is
ideally designed for entrepreneurs, developers, small and medium
enterprises, business associations, bankers, financial
organizations, researchers, business professionals, academicians,
and students.
Two experts show entrepreneurs how to execute advertising campaigns
and maintain a unified message when advertising and communicating
with customers. Geared to the fast-changing media world of the 21st
century, The Entrepreneur's Guide to Advertising was written to
offer both basic advertising concepts and advanced,
state-of-the-art information about the new advertising environment.
In its pages, two expert authors walk the entrepreneur through each
and every stage necessary to create an integrated and synergistic
advertising and marketing communications program. This guide covers
all of the many facets of advertising, as well as the variables
that make up the Integrated Marketing Communication (IMC) mix. Most
notably, the book provides a framework entrepreneurs can use to
develop a marketing communication (MARCOM) plan of their own.
Readers will come away from The Entrepreneur's Guide to Advertising
with an enhanced ability to make research-based judgments about
their market and a new savvy about their approach to
communications. Includes an Integrated marketing communication flow
chart and section-by-section steps for the development of an
Integrated Marketing Communication plan
This volume is part of the ongoing collaboration between the RMC
series and the Socio-Economic Institute for Firms and Organizations
(ISEOR), a French intervention-research think tank co-directed by
Henri Savall and Veronique Zardet. Building on an earlier
collaboration on the ISEOR approach - Socio-Economic Intervention
in Organizations: The Intervener-Researcher and the SEAM Approach
to Organizational Analysis (IAP, 2007) - Buono and Savall bring
together over 30 talented intervener-researchers to explore and
examine the ongoing evolution of the Socio-Economic Approach to
Management (SEAM). This volume revisits the application of SEAM in
the context of intervention challenges in the wake of the recent
economic crisis and the disruptivechange that has taken hold across
the world. The basic foundation of SEAM - built on the idea of
strategic patience, the need to undertake holistic intervention in
organizations, and the challenge to get organizational members to
listen to themselves (through what they refer to as the mirror
effect) - has remained the same. In response to economic and
organizational pressures in the current environment, however, there
has been a concomitant emphasis on helping client organizations
achieve short-term results while still maintaining focus on the
long term. Many ideas that have become part of the current
discourse within ISEOR today were not as explicitly addressed in
the initial volume - from the destructive effect of the
Taylorism-Fayolism-Weberism (TFW) virus, to the need to focus on
ways to ensure the sustainability of a SEAM intervention, the
growing importance of collaborative interactions between external
and internal consultants, and the growing importance of cocreating
knowledge with client firms and organizations.
This book tackles the perplexing problem of how to capture the
qualitative differences that exist in entrepreneurship at any given
point in time or across time, by presenting a novel qualitative
index: Entrepreneurship Quality Index (EQI). This comprehensive
composite index is based on recognized interactions among different
factors affecting intensity and types of entrepreneurial activity,
which in turn is impacting the well-being. It brings qualitative
differences in entrepreneurship depending on time and space into
calculation of the composite index. Besides, EQI is the missing
piece of the entrepreneurship puzzle, and the quality of
entrepreneurship is a significant factor that shows why less
developed countries do not achieve higher levels of economic
growth, despite their high rate of entrepreneurial activities. This
book does a masterful job in explaining the diversity of existing
perspectives, their contributions, and their shortfalls. It applies
rigorous tools of mathematical statistics and quality engineering,
such as Bayes' rule, maximum likelihood estimation, six sigma
algorithm, and standardization equation, to derive and introduce
EQI, as a novel operations research model. It offers a number of
important ideas and insights as to how the quality of
entrepreneurship can be measured more accurately. It also
illustrates the proposed approaches showing their efficacy across
time. The proposed solutions are logical and empirically sound;
they represent an important leap in thinking about the quality of
entrepreneurship. Its contribution is crucial and timely - one that
will be well recognized by researchers worldwide. They give a
much-needed framework along with the necessary tools to evaluate
and measure entrepreneurial activities.
Entrepreneurship education is an area of growing importance within
entrepreneurship research. This book critically discusses
innovation and entrepreneurship in new and varied contexts in
Europe. Entrepreneurship, Innovation and Education explores the
need for researching innovation and learning in family firms, micro
firms, SMEs and in rural and network contexts. The chapters offer
new insights into the antecedents of business performance in SMEs
by investigating social capital and marketing capabilities. The
book includes a new typology for analysing entrepreneurship
education programmes, discusses opportunities in embedding
entrepreneurship in teacher education and explores entrepreneurship
in the informal learning arenas in universities. This book includes
a wide range of studies from different analytical and
methodological perspectives and from various regional and
industrial contexts. As such, it is a valuable tool for advanced
students wishing to gain an overview of research on European
entrepreneurship. Researchers in entrepreneurship would also
benefit from the up-to-date research analysis in this book.
Contributors include: L. Aaboen, T. Aadland, K. Axelsson, D.
Aylward, M. Belarouci, R. Blackburn, A. De Massis, V. Francois, U.
Hytti, S. Joensuu-Salo, E.J.B. Jorgensen, F. Kelliher, S. Kettunen,
K. Kohtakangas, C. Lafaye, E. Laveren, M. Markowska, L. Mathisen,
P. Parkkari, L. Reinl, P. Rovelli, K. Sorama, F. Welter, M.
Westerberg
This book provides professionals, as well as students, with the
understanding that Social Entrepreneurship and Corporate Social
Responsibility (CSR) are now core business principles for
sustainably. It encourages social entrepreneurs in their role as
forerunners, in creating new business models that develop,
facilitate or implement constructive solutions to social, cultural
and environmental issues. At the same time, this book views
corporate social responsibility as a means of challenging existing
entities to realize and modify prior unsustainable and predatory
business models; and to increase social, cultural and environmental
accountability. By linking these two concepts, this book prompts a
paradigmatic awakening, whereby the foundational driver of business
creation and management no longer rests on profit maximization, but
on improvement of the quality of life for society.
This book addresses the dilemma that firms face in engaging in
corporate social responsibility (CSR) while maintaining a
financially sustainable business model in the era of digital
transformation. Several strategies that firms have taken to
integrate CSR within the business model are also highlighted. To
explicate the problems involved, the book primarily focuses on
entrepreneurial ventures, given their nascent business model that
best illustrates how business leaders can embed the social mission
in the firm at the beginning of organizational founding. In this
age, sustainability is an innovation's new frontier. For
sustainable competitive advantage, the book argues for how
companies can build more sustainable products, processes, and
practices that benefit the firm and society through maintaining an
entrepreneurial philosophy. The target readership consists of
academics, students, and practitioners in the areas of
entrepreneurship, organizational behavior, organizational theory,
and strategic management. This book clarifies the critical
practices of sustainability-oriented innovative firms and creative
small and medium-sized enterprises (SMEs). Through a review of
recent trends in CSR, the authors emphasize that CSR is no longer a
"bolt-on" or some kind of window-dressing to satisfy public
relations (PR) needs. Credible CSR is critical to business
legitimacy and sustainability. Aware of the public's increasing
scrutiny, companies are increasingly ramping up their focus on
social responsibility, whether by championing women's rights,
protecting the environment, or attempting to obliterate poverty, on
local, national, or global levels. Simultaneously, more firms face
accusations of "greenwashing" - backlash due to consumer mistrust
in the intentions behind their CSR practices. While numerous works
have highlighted this dilemma and how companies fall short in their
prosocial goals or financial objectives (or both), there is a lack
of understanding of the ingredients and crucial processes required
for the successful implementation of CSR in entrepreneurial
enterprises. This book serves to fill that gap.
In 26 weekly steps, this unique and cleverly structured book
will walk any budding entrepreneur through everything you need to
know and do, in the exact order you need to do it, to get your new
business up and running. Each step contains a to-do list, an
explanation of what needs to be done, useful hints and shortcuts
and the contact information you need.
Written by an experienced entrepreneur and updated for a new
global economy, this book contains the most up to date, fresh
thinking and ideas, so you can overcome the challenges of a new
business start-up and turn your entrepreneurial dreams into
reality.
Learn how to get your business oversubscribed in a crowded
marketplace to make your business stand out and get people lining
up to do business with you Are you constantly chasing customers?
Why does it seem like some businesses have their customers begging
to purchase their goods or services? Think about it for a moment.
When a new iPhone is released, why do customers camp overnight to
be the first through the door? In cities with thousands of great
restaurants, why do some restaurants require reservations months in
advance? Why is it that some consultants, accountants, lawyers and
healthcare professionals can charge exponentially more than others?
In the modern marketplace, consumer options are virtually endless,
intense competition is rife and so much is given away for free
online. Often businesses are left scrambling to attract enough
customers to make a small profit. Yet the opposite is true for a
small number of businesses that do things differently--customers
chase them. They have buyers who gladly queue up, pay more, and
eagerly wait for the chance to hand over their money for the next
thing. How do these businesses do it? More importantly, how can you
become one of them? Oversubscribed is the guide to transforming
your business into one which customers fight over! Author Daniel
Priestley, a successful entrepreneur who has built and sold
businesses around the world, shares proven, real-world methods that
will not only grab customers' attention, but will also have them
lining up to buy from you. This invaluable guide will teach you how
to drive demand for your products or services far beyond supply and
will dramatically increase the success of your business. Now in its
second edition, this updated version offers new insights and
motivating examples that are right for the 2020s. This book will
show you: The principles and philosophies Oversubscribed businesses
live by that are often the opposite of what most businesses do
Specific steps for getting into the mind of your customer so they
only want to buy from your business How to structure campaigns and
product launches that systematically get your business
Oversubscribed How to implement a process of signalling to market,
and collect signals back from market to build up desire and demand
for your products and services The new edition of Oversubscribed:
How to get people lining up to do business with you is a must-read
for entrepreneurs, marketers, business leaders and owners, team
managers, and business students.
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