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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
This handbook is focused on the analytical dimension in researching
international entrepreneurship. It offers a diverse collection of
chapters focused on qualitative and quantitative methods that are
being practised and can be used by future researchers in the field
of international entrepreneurship. The qualitative cluster covers
articles, conceptual and empirical chapters as well as literature
reviews, whereas the quantitative cluster analyses international
entrepreneurship through a broad range of statistical methods such
as regressions, panel data, structural equation modelling as well
as decision-making and optimisation models in certain and uncertain
circumstances. This book is essential reading for researchers,
scholars and practitioners who want to learn and implement new
methods in analysing entrepreneurial opportunities across national
borders.
Despite the failure of many entrepreneurs to become successful,
the future growth of the US economy depends on new capital
formation that leads to jobs and growth. It is important,
therefore, that governmental policies not impede this process.
Explore how sixteen entrepreneurs from Virginia and Maryland
took risks to become successful. They focused on customer service,
good employee relations, and other innovations to overcome the
recent recession and other obstacles.
These entrepreneurs and others like them prove that Adam Smith's
eighteenth-century "invisible hand" theory continues to be true.
Entrepreneurs embrace change that is disruptive in order to deliver
better products to customers. Ultimately, they enrich not only
their own lives, but also the lives of their employees, their
customers, and their communities.
Good entrepreneurs can succeed in all areas. Whether it's food
service, health care, engineering or another field, they always
find a way to get the job done. Discover how they do it, gain an
appreciation for their accomplishments, and learn how you can
experience similar success in "Journeys of Entrepreneurs."
Investors are instrumental in the development of new businesses and
can be a key component of future success. However, for business
ventures outside the general urban environment, communicating with
potential sponsors may be difficult. Role of Regional Development
Agencies in Entrepreneurial and Rural Development: Emerging
Research and Opportunities explores the theoretical and practical
aspects of regional economic development and applications within
entrepreneurship and provides guidance on how to establish the
agencies and implement sustainable development. Featuring coverage
on a broad range of topics such as leadership management,
organization culture, and socio-economic systems, this book is
ideally designed for entrepreneurs, developers, small and medium
enterprises, business associations, bankers, financial
organizations, researchers, business professionals, academicians,
and students.
Two experts show entrepreneurs how to execute advertising campaigns
and maintain a unified message when advertising and communicating
with customers. Geared to the fast-changing media world of the 21st
century, The Entrepreneur's Guide to Advertising was written to
offer both basic advertising concepts and advanced,
state-of-the-art information about the new advertising environment.
In its pages, two expert authors walk the entrepreneur through each
and every stage necessary to create an integrated and synergistic
advertising and marketing communications program. This guide covers
all of the many facets of advertising, as well as the variables
that make up the Integrated Marketing Communication (IMC) mix. Most
notably, the book provides a framework entrepreneurs can use to
develop a marketing communication (MARCOM) plan of their own.
Readers will come away from The Entrepreneur's Guide to Advertising
with an enhanced ability to make research-based judgments about
their market and a new savvy about their approach to
communications. Includes an Integrated marketing communication flow
chart and section-by-section steps for the development of an
Integrated Marketing Communication plan
This book addresses the fundamental development status and provides
the systematic analysis of Zhongguancun Listed Companies, from
different perspectives of financial statistics, comparisons among
different regions and company structures. Zhongguancun, the origin
and the representative of Chinese modern innovation, has collected
over 300 Listed Companies so far. The book also offers an
illustration that how Zhongguancun Listed Companies developed in
2017, including the market performance, the profitability, the debt
paying capacity, the conditions of operating, innovation, investing
and dominant industries, with the proposal of the existing
difficulties and developing suggestions in depth. The book aims at
objectively presenting the competitiveness characteristics and
development status of Zhongguancun Listed Companies. Whether you're
a global investor, an economic researcher, or ordinary people, this
book will be an important way to understand China's scientific and
technological innovation achievements and Zhongguancun outstanding
enterprises.
This book tackles the perplexing problem of how to capture the
qualitative differences that exist in entrepreneurship at any given
point in time or across time, by presenting a novel qualitative
index: Entrepreneurship Quality Index (EQI). This comprehensive
composite index is based on recognized interactions among different
factors affecting intensity and types of entrepreneurial activity,
which in turn is impacting the well-being. It brings qualitative
differences in entrepreneurship depending on time and space into
calculation of the composite index. Besides, EQI is the missing
piece of the entrepreneurship puzzle, and the quality of
entrepreneurship is a significant factor that shows why less
developed countries do not achieve higher levels of economic
growth, despite their high rate of entrepreneurial activities. This
book does a masterful job in explaining the diversity of existing
perspectives, their contributions, and their shortfalls. It applies
rigorous tools of mathematical statistics and quality engineering,
such as Bayes' rule, maximum likelihood estimation, six sigma
algorithm, and standardization equation, to derive and introduce
EQI, as a novel operations research model. It offers a number of
important ideas and insights as to how the quality of
entrepreneurship can be measured more accurately. It also
illustrates the proposed approaches showing their efficacy across
time. The proposed solutions are logical and empirically sound;
they represent an important leap in thinking about the quality of
entrepreneurship. Its contribution is crucial and timely - one that
will be well recognized by researchers worldwide. They give a
much-needed framework along with the necessary tools to evaluate
and measure entrepreneurial activities.
Economic and societal systems continually evolve as the needs and
demands of society change. With the development of new
technologies, research, and discoveries, various opportunities
emerge for venture development and developing economies.
Crowdfunding and Sustainable Urban Development in Emerging
Economies provides innovative research on current issues in the
rise of new platforms for digital activities, a collaborative
economy, crowdsourcing, crowdfunding, and other activities that are
shaping developing countries. Highlighting a range of pertinent
topics, such as infrastructure finance, tertiary educational
institutions, and urban sustainability, this book is an important
resource for academicians, practitioners, researchers, and
students.
This book provides professionals, as well as students, with the
understanding that Social Entrepreneurship and Corporate Social
Responsibility (CSR) are now core business principles for
sustainably. It encourages social entrepreneurs in their role as
forerunners, in creating new business models that develop,
facilitate or implement constructive solutions to social, cultural
and environmental issues. At the same time, this book views
corporate social responsibility as a means of challenging existing
entities to realize and modify prior unsustainable and predatory
business models; and to increase social, cultural and environmental
accountability. By linking these two concepts, this book prompts a
paradigmatic awakening, whereby the foundational driver of business
creation and management no longer rests on profit maximization, but
on improvement of the quality of life for society.
This book addresses the dilemma that firms face in engaging in
corporate social responsibility (CSR) while maintaining a
financially sustainable business model in the era of digital
transformation. Several strategies that firms have taken to
integrate CSR within the business model are also highlighted. To
explicate the problems involved, the book primarily focuses on
entrepreneurial ventures, given their nascent business model that
best illustrates how business leaders can embed the social mission
in the firm at the beginning of organizational founding. In this
age, sustainability is an innovation's new frontier. For
sustainable competitive advantage, the book argues for how
companies can build more sustainable products, processes, and
practices that benefit the firm and society through maintaining an
entrepreneurial philosophy. The target readership consists of
academics, students, and practitioners in the areas of
entrepreneurship, organizational behavior, organizational theory,
and strategic management. This book clarifies the critical
practices of sustainability-oriented innovative firms and creative
small and medium-sized enterprises (SMEs). Through a review of
recent trends in CSR, the authors emphasize that CSR is no longer a
"bolt-on" or some kind of window-dressing to satisfy public
relations (PR) needs. Credible CSR is critical to business
legitimacy and sustainability. Aware of the public's increasing
scrutiny, companies are increasingly ramping up their focus on
social responsibility, whether by championing women's rights,
protecting the environment, or attempting to obliterate poverty, on
local, national, or global levels. Simultaneously, more firms face
accusations of "greenwashing" - backlash due to consumer mistrust
in the intentions behind their CSR practices. While numerous works
have highlighted this dilemma and how companies fall short in their
prosocial goals or financial objectives (or both), there is a lack
of understanding of the ingredients and crucial processes required
for the successful implementation of CSR in entrepreneurial
enterprises. This book serves to fill that gap.
Are entrepreneurs born or made? How do they recognize opportunity?
How do they address the risks associated with designing, launching,
and sustaining a new venture? There are many steps between having
an idea and going public-this book explores the entrepreneurial
process through all of its stages, a process in which some half a
billion people are engaged worldwide every year. Illustrated
through numerous real-life examples, the book is a map of the
entrepreneurial journey, exploring the wide variety of
opportunities open to the entrepreneur and how to build upon them,
including an overview of such essential principles as screening,
market research, product development, financing, and marketing and
sales strategies. It also covers legal issues, intellectual
property protection, motivating employees, managing boards and
investors, use of technology, and the international environment.
Featuring examples of business plans and presentations, exercises
and checklists, and a glossary of key terms, this volume provides a
solid overview and introduction to the process of business creation
that will appeal to students and educators, general readers, and
budding entrepreneurs. Nearly everyone recognizes iconic companies
like Microsoft, Dell, and Ford. But what do we really know about
the entrepreneurs (Bill Gates, Michael Dell, and Henry Ford,
respectively) who founded these firms or the factors that
influenced the birth and development of these corporate giants? How
do entrepreneurs identify opportunity and how do they address the
personal, social, and financial risks associated with designing,
launching, and sustaining a new venture? There are many steps
between having an idea and going public-this book explores the
entrepreneurial process through all of its stages, a process in
which some half a billion people are engaged worldwide every year.
Illustrated through numerous real-life examples, the book is a map
of the entrepreneurial journey, exploring the wide variety of
opportunities open to the entrepreneur and how to build upon them,
including an overview of such essential principles as screening,
market research, product development, financing, and marketing and
sales strategies. It also covers legal issues, intellectual
property protection, motivating employees, managing boards and
investors, use of technology, and the international environment.
Featuring examples of business plans and presentations, exercises
and checklists, and a glossary of key terms, this volume provides a
solid introduction to the process of business creation that will
appeal to students and educators, general readers, and budding
entrepreneurs.
Herbert Giersch's contribution to economics has ranged widely over
international economics, European integration and the economics of
entrepreneurship. This book presents in one volume a selection of
some of his most important essays and papers. It encompasses the
gradual evolution of his work from its beginnings to his most
recent contributions to the debate on the future of the European
Economic Community. It contains some of his most significant work
during the last 30 years and includes material that is not widely
available. It will be an essential reference point for all
economists concerned with entrepreneurship, the world economy and
Europe.
Entrepreneurship education is an area of growing importance within
entrepreneurship research. This book critically discusses
innovation and entrepreneurship in new and varied contexts in
Europe. Entrepreneurship, Innovation and Education explores the
need for researching innovation and learning in family firms, micro
firms, SMEs and in rural and network contexts. The chapters offer
new insights into the antecedents of business performance in SMEs
by investigating social capital and marketing capabilities. The
book includes a new typology for analysing entrepreneurship
education programmes, discusses opportunities in embedding
entrepreneurship in teacher education and explores entrepreneurship
in the informal learning arenas in universities. This book includes
a wide range of studies from different analytical and
methodological perspectives and from various regional and
industrial contexts. As such, it is a valuable tool for advanced
students wishing to gain an overview of research on European
entrepreneurship. Researchers in entrepreneurship would also
benefit from the up-to-date research analysis in this book.
Contributors include: L. Aaboen, T. Aadland, K. Axelsson, D.
Aylward, M. Belarouci, R. Blackburn, A. De Massis, V. Francois, U.
Hytti, S. Joensuu-Salo, E.J.B. Jorgensen, F. Kelliher, S. Kettunen,
K. Kohtakangas, C. Lafaye, E. Laveren, M. Markowska, L. Mathisen,
P. Parkkari, L. Reinl, P. Rovelli, K. Sorama, F. Welter, M.
Westerberg
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