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Books > Business & Economics > Industry & industrial studies > General

Evaluation of Technology Policy Programmes in Germany (Hardcover, 1995 ed.): Gerhard Becher, Stefan Kuhlmann Evaluation of Technology Policy Programmes in Germany (Hardcover, 1995 ed.)
Gerhard Becher, Stefan Kuhlmann
R1,473 Discovery Miles 14 730 Ships in 18 - 22 working days

The evaluation of government programmes and measures in the field of technology policy has gained in significance in Germany over the past decade. A variety of evaluation studies on individual projects or programmes with different aims, approaches and methods are available. Which experiences were gained with the instrument of evaluation in this policy area? Evaluation of Technology Policy Programmes in Germany: demonstrates trends of government policy in Germany; documents experiences with the use of various promotion instruments; represents approaches and methods, used in the past years to test the efficiency of various tools of industrial technology policy and discusses their strengths and weaknesses, and draws conclusions for the further development of the evaluation of technology policy in selected areas. GBP/LISTGBP The book includes contributions by authors from the most highly recognized German institutes and consultants working in the evaluation of technology policy, of interest to policy makers, administrators, as well as researchers, scholars and students of economics, innovation research and public policy.

Craftspeople and Designer Makers in the Contemporary Creative Economy (Hardcover, 1st ed. 2020): Susan Luckman, Jane Andrew Craftspeople and Designer Makers in the Contemporary Creative Economy (Hardcover, 1st ed. 2020)
Susan Luckman, Jane Andrew
R1,414 Discovery Miles 14 140 Ships in 18 - 22 working days

This open access book explores the experience of working as a craftsperson or designer maker in the contemporary creative economy. The authors utilise evidence from the only major empirical study to explore the skills required and the challenges facing contemporary makers in an increasingly crowded marketplace. Drawing upon 180 interviews with peak organisations, established and emerging makers, and four years of fieldwork across Australia, this book offers a unique insight into the motivations informing those who seek to make an income from their craft or designer maker practice, as well as the challenges and opportunities facing them as they do so at this time of renewed interest internationally in the artisanal and handmade. Offering a rich and deep collection of real-life experiences, this book is aimed both at an academic and practitioner audience.

Public and Private Enterprise in a Mixed Economy - Proceedings of a Conference held by the International Economic Association... Public and Private Enterprise in a Mixed Economy - Proceedings of a Conference held by the International Economic Association in Mexico City (Hardcover)
William J. Baumol
R2,672 Discovery Miles 26 720 Ships in 18 - 22 working days
The Economics and Management of Intellectual Property - Towards Intellectual Capitalism (Paperback, New Ed): Ove Granstrand The Economics and Management of Intellectual Property - Towards Intellectual Capitalism (Paperback, New Ed)
Ove Granstrand
R1,515 Discovery Miles 15 150 Ships in 10 - 15 working days

This unique book - informed by ten years' research - focuses on intellectual property and charts the global transition towards intellectual capitalism with technology-based corporations as prime movers. The book gives a comprehensive overview of the history and fundamentals of intellectual property as well as a textbook introduction to the field. The book sheds new light on the economics and management of intellectual property in large corporations in Europe, Japan and the US. Special emphasis is given to strategies for the acquisition and commercialization of new technologies, patent strategies and strategies for secrecy and trademark, technology intelligence and corporate management of intellectual property. It includes an in-depth study of leading large corporations in Japan - including Canon, Hitachi, Toshiba and Sony. In conclusion, it explores the possible evolution of intellectual property management towards a distributed intellectual capital management in the context of a wider transition to intellectual capitalism, fueled by new technologies in general and new infocom technologies in particular. The book will have particular appeal to practitioners such as managers, economists, engineers and lawyers as well as students and scholars of industrial organization, economics of innovation and technical change, and management of technology.

China Rx - Exposing the Risks of America's Dependence on China for Medicine (Paperback): Rosemary Gibson, Janardan Prasad... China Rx - Exposing the Risks of America's Dependence on China for Medicine (Paperback)
Rosemary Gibson, Janardan Prasad Singh
R467 R377 Discovery Miles 3 770 Save R90 (19%) Ships in 10 - 15 working days

Millions of Americans are taking prescription drugs made in China and don't know it--and pharmaceutical companies are not eager to tell them. This is a disturbing, well-researched wake-up call for improving the current system of drug supply and manufacturing. Several decades ago, penicillin, vitamin C, and many other prescription and over-the-counter products were manufactured in the United States. But with the rise of globalization, antibiotics, antidepressants, birth control pills, blood pressure medicines, cancer drugs, among many others are made in China and sold in the United States. China's biggest impact on the US drug supply is making essential ingredients for thousands of medicines found in American homes and used in hospital intensive care units and operating rooms. The authors convincingly argue that there are at least two major problems with this scenario. First, it is inherently risky for the United States to become dependent on any one country as a source for vital medicines, especially given the uncertainties of geopolitics. For example, if an altercation in the South China Sea causes military personnel to be wounded, doctors may rely upon medicines with essential ingredients made by the adversary. Second, lapses in safety standards and quality control in Chinese manufacturing are a risk. Citing the concerns of FDA officials and insiders within the pharmaceutical industry, the authors document incidents of illness and death caused by contaminated medications that prompted reform. This probing book examines the implications of our reliance on China on the quality and availability of vital medicines.

Class, State, and Industrial Structure - The Historical Process of South American Industrial Growth (Hardcover): Frederic S.... Class, State, and Industrial Structure - The Historical Process of South American Industrial Growth (Hardcover)
Frederic S. Weaver
R2,570 Discovery Miles 25 700 Ships in 18 - 22 working days
The Tanzanian Economy - Income Distribution and Economic Growth (Hardcover, New): Enos S. Bukuku The Tanzanian Economy - Income Distribution and Economic Growth (Hardcover, New)
Enos S. Bukuku
R2,563 Discovery Miles 25 630 Ships in 18 - 22 working days

This work represents the first in-depth analysis of Tanzanian income distribution and growth. Employing classical and neoclassical distribution theory, Enos S. Bukuku examines the periods of economic crisis suffered by Tanzania in the past two decades, and analyzes the government's reform efforts between 1967 and 1990. Bukuku's theoretical argument is that patterns of income generation, income distribution, and growth in developing countries are highly influenced by state interventionist economic policy and development strategy. His empirical work shows how Tanzanian government policy toward industry, agriculture, income, taxation, and education impacted growth and distribution. He finds that state policies disrupted markets, destroyed incentives and hurt growth and distribution. The result: deteriorated growth and increasingly skewed income distribution. Bukuku concludes that Tanzania's policies should be growth-oriented and strive to bolster the small-holder agricultural producers comprising most of the country's population.

Bukuku profiles the agriculture-dependent Tanzanian economy and its unprecedented state of crisis since 1979. Favoring a combination of classical and neoclassical approaches in Tanzania's case, he discusses the application of income distribution theory to developing countries. He empirically analyzes household and regional income distribution, arguing that Tanzania's policies emphasized equity over growth and failed in both areas. Bukuku's policy recommendations include measures to enhance supply and promote investment and structural change. This book will be valuable to international agencies, policy makers, and students of economic theory and Third World development.

Regulatory Issues in Organic Food Safety in the Asia Pacific (Hardcover, 1st ed. 2020): Bee Chen Goh, Rohan Price Regulatory Issues in Organic Food Safety in the Asia Pacific (Hardcover, 1st ed. 2020)
Bee Chen Goh, Rohan Price
R4,039 Discovery Miles 40 390 Ships in 18 - 22 working days

The book seeks to address the intersection of food organics and the emergence of a new contractualism between producers, distributors and consumers, and between nation states. Additionally, it seeks to cater to the needs of a discerning public concerned about how its own country aims to meet their demands for organic food quality and safety, as well as how they will benefit from integration in the standard-setting processes increasingly occurring regionally and internationally. This edited volume brings together expert scholars and practitioners and draws on their respective insights and experiences in the field of organics, food and health safety. The book is organized in three parts. Part I outlines certain international perspectives; Part II reflects upon relevant histories and influences and finally, Part III examines the organic food regulatory regime of various jurisdictions in the Asia Pacific.

Barbarians at the Gate - The Fall of RJR Nabisco (Hardcover, 20th Anniversary ed.): Bryan Burrough, John Helyar Barbarians at the Gate - The Fall of RJR Nabisco (Hardcover, 20th Anniversary ed.)
Bryan Burrough, John Helyar
R918 R809 Discovery Miles 8 090 Save R109 (12%) Ships in 18 - 22 working days

A book that stormed both the bestseller list and the public imagination, a book that created a genre of its own, and a book that gets at the heart of Wall Street and the '80s culture it helped define, Barbarians at the Gate has emerged twenty years after the tumultuous deal it so brilliantly recounts as a modern classic--a masterpiece of investigatory journalism and a rollicking book of corporate derring-do and financial swordsmanship.

The fight to control RJR Nabisco during October and November of 1988 was more than just the largest takeover in Wall Street history. Marked by brazen displays of ego not seen in American business for decades, it became the high point of a new gilded age and its repercussions are still being felt. The tale remains the ultimate story of greed and glory--a story and a cast of characters that determined the course of global business and redefined how deals would be done and fortunes made in the decades to come.

Barbarians at the Gate is the gripping account of these two frenzied months, of deal makers and publicity flaks, of an old-line industrial powerhouse (home of such familiar products a Oreos and Camels) that became the victim of the ruthless and rapacious style of finance in the 1980s. As reporters for The Wall Street Journal, Burrough and Helyar had extensive access to all the characters in this drama. They take the reader behind the scenes at strategy meetings and society dinners, into boardrooms and bedrooms, providing an unprecedentedly detailed look at how financial operations at the highest levels are conducted but also a richly textured social history of wealth at the twilight of the Reagan era.

At the center of the huge power struggle is RJR Nabisco's president, the high-living Ross Johnson. It's his secret plan to buy out the company that sets the frenzy in motion, attracting the country's leading takeover players: Henry Kravis, the legendary leveraged-buyout king whose entry into the fray sets off an acquisitive commotion; Peter Cohen, CEO of Shearson Lehman Hutton and Johnson's partner, who needs a victory to propel his company to an unchallenged leadership in the lucrative mergers and acquisitions field; the fiercely independent Ted Forstmann, motivated as much by honor as by his rage at the corruption he sees taking over the business he cherishes; Jim Maher and his ragtag team, struggling to regain credibility for the decimated ranks at First Boston; and an army of desperate bankers, lawyers, and accountants, all drawn inexorably to the greatest prize of their careers--and one of the greatest prizes in the history of American business.

Written with the bravado of a novel and researched with the diligence of a sweeping cultural history, Barbarians at the Gate is present at the front line of every battle of the campaign. Here is the unforgettable story of that takeover in all its brutality. In a new afterword specially commissioned for the story's 20th anniversary, Burrough and Helyar return to visit the heroes and villains of this epic story, tracing the fallout of the deal, charting the subsequent success and failure of those involved, and addressing the incredible impact this story--and the book itself--made on the world.

Quantitative Mineral Resource Assessments - An Integrated Approach (Hardcover, New): Donald Singer, W. David Menzie Quantitative Mineral Resource Assessments - An Integrated Approach (Hardcover, New)
Donald Singer, W. David Menzie
R2,942 Discovery Miles 29 420 Ships in 10 - 15 working days

Policy makers, mineral exploration experts, and regional planners decide how public lands, which may contain undiscovered resources, should be used or whether to invest in exploration for minerals on a regular basis. Decisions are also made concerning mineral resource adequacy, national policy, and regional development. This book makes explicit the factors that can affect a mineral-related decision so that decision-makers can clearly see the possible consequences of their decisions.
Based on work done at the US Geological Survey, the authors address the question of the kinds of issues decision-makers are trying to resolve and what forms of information would aid in resolving these issues. The goal of the process discussed is to offer unbiased quantitative assessments in a format needed in decision-support systems so that consequences of alternative courses of action can be examined with respect to land use or mineral-resource development. An integrated approach focuses on three assessment parts and the models that support them. Although the concepts presented are straightforward and understandable, in assessments, carefully listening to the experts in other disciplines leads to better products. Navigating through and making sense of QRA requires not just learning rules and equations, but life experiences and common sense. The judgment required to understand which tools to apply are best learned by example and experience. This will be useful to governmental or industrial policy makers, managers of explorations, planners of regional development, and similar decision-makers.

Liberalism and Social Reform - Industrial Growth and Progressiste Politics in France, 1880-1914 (Hardcover, New): David Gordon Liberalism and Social Reform - Industrial Growth and Progressiste Politics in France, 1880-1914 (Hardcover, New)
David Gordon
R2,565 Discovery Miles 25 650 Ships in 18 - 22 working days

This book examines the heroic spirit of French industrial capitalism prior to World War I, and the role certain industrialists played in ensuring the success and stability of the country's economic and political order. It focuses in particular on the success of innovative manufacturers in France's chief industrial centers, the Nord, Loire, and Lorraine, where failing industrialists were saved through the introduction of new manufacturing techniques. It was only when Socialists abandoned revolutionary aims that they were able to successfully compete against their ^Iprogressiste^R rivals. Democratic politics forced the evolution of political life away from confrontation between capitalist and anti-capitalist parties.

Report of the Department of Labor and Printing of the State of North Carolina [serial]; 1921/1922 (Hardcover): North Carolina... Report of the Department of Labor and Printing of the State of North Carolina [serial]; 1921/1922 (Hardcover)
North Carolina Dept of Labor and Pr
R1,016 Discovery Miles 10 160 Ships in 10 - 15 working days
The Psychodynamics of Enlightened Leadership - Coping with Chaos (Hardcover, 1st ed. 2021): Ian I. Mitroff, Ralph H. Kilmann The Psychodynamics of Enlightened Leadership - Coping with Chaos (Hardcover, 1st ed. 2021)
Ian I. Mitroff, Ralph H. Kilmann
R1,521 Discovery Miles 15 210 Ships in 18 - 22 working days

This open access book provides a comprehensive look at the pluses and minuses of leadership in times of an unparalleled crisis, such as the COVID-19 global pandemic. It examines the COVID-19 crisis in terms of psychodynamics, crisis management, and especially from the standpoint of complex, messy systems. It analyses how leaders need to think and act differently to cope better with-and potentially prevent-future crises.

Public Accountability - Evaluating Technology-Based Institutions (Hardcover, 1998 ed.): Albert N Link, John T. Scott Public Accountability - Evaluating Technology-Based Institutions (Hardcover, 1998 ed.)
Albert N Link, John T. Scott
R2,746 Discovery Miles 27 460 Ships in 18 - 22 working days

Public Accountability: Evaluating Technology-Based Institutions presents guidelines for evaluating the research performance of technology-based public institutions, and illustrates these guidelines through case studies conducted at one technology-based public institution, the National Institute of Standards and Technology (NIST). The aim of this book is to demonstrate that a clear, more precise response to the question of performance accountability is possible through the systematic application of evaluation methods to document value. The authors begin with a review of the legislative history of fiscal accountability beginning with the Budget and Accounting Act of 1921, and ending with the Government Performance and Results Act of 1993. A discussion of existing applicable economic models, methods, and associated metrics follows. The book concludes with evaluation case studies.

A Guide to Business Performance Measurements (Hardcover): Edwin Whiting A Guide to Business Performance Measurements (Hardcover)
Edwin Whiting
R2,675 Discovery Miles 26 750 Ships in 18 - 22 working days

Everyone in business wants to improve their performance. But how to choose between the bewildering number of ways in which success is measured? Do you choose cash flow, added value, operating ratios? - and what kind of profit measure suits your business? This book provides you with an easy-to-follow guide covering over 50 different measurements. It explains each measure's uses and describes the situations for which it is best suited, giving you the snags and merits.

Innovative Tools for Business Coalitions in B2B Applications - How Negotiation, Auction and Game Theory Can Support Small- and... Innovative Tools for Business Coalitions in B2B Applications - How Negotiation, Auction and Game Theory Can Support Small- and Medium-sized Business in E-business (Hardcover, Edition.)
Pierluigi Argoneto, Paolo Renna
R2,649 Discovery Miles 26 490 Ships in 18 - 22 working days

The manufacturing industry is facing the challenges of shifting its operations from the traditional factory integration philosophy to a supply chain based e-factory philosophy, and of transforming the focus of companies from the local factory to global enterprise and business. Innovative Tools for Business Coalitions in B2B Applications presents a set of innovative methodologies that can be used to face all the issues that stem from the interaction of customers and suppliers in an e-marketplace environment. The first methodology discussed is multi-agent architecture and this forms the basis of a simulation environment developed in order to test the proposed models. The second concerns a bargaining model based on the negotiation mechanism and the third centers on production planning to support agents during the bargaining phase. The fourth is the possibility of a coalition between the suppliers and the authors offer a choice of two different approaches. One is the application of Nash equilibrium to select the members of a potential coalition of sellers, while the other is a centralized approach with a profit sharing mechanism based on the Shapley value. All the innovative approaches reported in Innovative Tools for Business Coalitions in B2B Applications have been statistically tested in different market conditions. The methodologies, approaches and results presented in Innovative Tools for Business Coalitions in B2B Applications will be of interest to PhD students, operations managers and supply chain management researchers who develop value-added services for an e-marketplace in a business-to-business environment.

The Knowledge Economy in India (Hardcover, 2003 ed.): F. Richter, P. Banerjee The Knowledge Economy in India (Hardcover, 2003 ed.)
F. Richter, P. Banerjee
R2,655 Discovery Miles 26 550 Ships in 18 - 22 working days

This book investigates the rise of entrepreneurship and knowledge management in India. It looks at the high-tech sector, how it is at present, and its prospects for growth (using Motorola as a case study). It then goes on to analyze the effect that the knowledge economy will have on labor, business strategy, and corporate restructuring and highlights the challenges that India will face.

Regulating Competition in Oil - Government Intervention in the U.S. Refining Industry, 1948-1975 (Hardcover): E. Anthony Copp Regulating Competition in Oil - Government Intervention in the U.S. Refining Industry, 1948-1975 (Hardcover)
E. Anthony Copp
R1,113 Discovery Miles 11 130 Ships in 18 - 22 working days

The full cost of the failing energy policies of the United States can be measured by out vulnerability to the dictates of foreign oil-producing countries. U.S. government policy has traditionally been aligned in support of independent oil refiners against the dominance of refining by the major oil companies, with the intent of ensuring competition. At the same time, petroleum policies of the last quarter-century have been justified on grounds of the need for national energy security. Those combined national security and antimonopoly policies have resulted in unacceptably high costs and have only undermined the government's attempts to achieve any kind of long-term energy goals.
Beginning with a thorough economic history and analysis of the refining industry's growth and structure, E. Anthony Copp shows how government import and domestic pricing policy has tended to subsidize the less economic sizes of independent refiners while reinforcing the market power of major refiners, thus failing to provide adequate additions to domestic petroleum proved reserves or to encourage more efficiency in refining capacity. The weakness of natural gas policies (which government has consistently failed to coordinate with national petroleum policy) and state prorationing and other policies since 1948 has also contributed to the current energy crisis.
A major theme of this book is that with energy resource allocation now heavily weighted by government planning, the independents may not gain at the expense of the major oil companies, but more likely both groups will yield actual or potential market power to governments, both foreign and domestic. How well government and industry learn to alter this pattern will have great bearing on the success of this nation in filling its energy needs and in preventing or allaying a more severe energy crisis in the 1980's.
Examining recent and current administration efforts at regulation, and the impact of OPEC's rise to world economic power on those policy efforts, the author presents ideas that should be considered in the development of a new national energy policy.

Technology and Knowledge - From the Firm to Innovation Systems (Hardcover): Pier P. Saviotti, Bart Nooteboom Technology and Knowledge - From the Firm to Innovation Systems (Hardcover)
Pier P. Saviotti, Bart Nooteboom
R4,156 Discovery Miles 41 560 Ships in 10 - 15 working days

Technology and knowledge are two of the most important factors for maintaining a competitive advantage in today's global economy. This book examines recent trends in the analysis of knowledge and technology from an evolutionary perspective.Technology and Knowledge emphasizes the importance of knowledge in the creation of technological change and innovation. The authors examine the role of knowledge underlying innovation, and the flows of knowledge and other interactions between and within firms. Combining empirical work with simulations to solve models which are too complex to be understood analytically, the book presents a balanced and complementary approach to an area that is critically important for economic growth and international competitiveness. This book will be warmly welcomed by academics working in the fields of technological change, innovation, knowledge and industrial organization.

Power, Competition and the State - Volume 3 (Hardcover): K. Middlemas Power, Competition and the State - Volume 3 (Hardcover)
K. Middlemas
R4,095 Discovery Miles 40 950 Ships in 18 - 22 working days

'The best contemporary map available [of the British state].' Peter Hennessy The final volume of Keith Middlemas's acclaimed trilogy shows how, after a climactic crisis in the mid-1970s, the balance changed between government, interest groups, political parties, and public, whose competition had characterised the postwar years, and how emergence of new alignments among them altered the British state itself. Documented from over three hundred interviews with participants, as well as archives, it provides an object lesson in contemporary history.

Data Mining in Public and Private Sectors - Organizational and Government Applications (Hardcover): Data Mining in Public and Private Sectors - Organizational and Government Applications (Hardcover)
R4,628 Discovery Miles 46 280 Ships in 18 - 22 working days

The need for both organizations and government agencies to generate, collect, and utilize data in public and private sector activities is rapidly increasing, placing importance on the growth of data mining applications and tools. Data Mining in Public and Private Sectors: Organizational and Government Applications explores the manifestation of data mining and how it can be enhanced at various levels of management. This innovative publication provides relevant theoretical frameworks and the latest empirical research findings useful to governmental agencies, practicing managers, and academicians.

Methods of Long-Term Planning and Forecasting (Hardcover): T. S. Khachaturov Methods of Long-Term Planning and Forecasting (Hardcover)
T. S. Khachaturov
R4,066 Discovery Miles 40 660 Ships in 18 - 22 working days
Sympathy Innovation for Phronesis - Global Deployment of Social Productivity for Work Teams on Production Sites (Hardcover, 1st... Sympathy Innovation for Phronesis - Global Deployment of Social Productivity for Work Teams on Production Sites (Hardcover, 1st ed. 2021)
Masahiro Nowatari
R3,662 Discovery Miles 36 620 Ships in 10 - 15 working days

This book explores social productivity in work teams on production sites, with an eye toward human welfare. It focuses especially on "sympathy management" by the use of multivariate analysis in a worldwide social survey. Manufacturing production sites have many work teams, and their activities support productivity. Productivity, however, is evaluated only by the production system. Therefore, the social system's sympathy evaluation as teamwork in the work team is completely disregarded by management activity. Management recognizes this social system and must upgrade teamwork as a social system from tacit to explicit knowledge as an appraisal system. Thus, this new paradigm significantly contributes to industrial society beyond conventional management. The work team's social system functions in a production system and affects team productivity. Therefore, it must take a bird's-eye view of social productivity as an overall strategy. Social productivity has two appraisal criteria, the social system's sympathy and the production system's productivity. Increasing explicit knowledge of sympathy as teamwork requires the perspective of human-social science. Social productivity has been verified through global deployment by social research and case studies and contributes to humankind's welfare on sustainable development goals and ISO56000, an innovation management system. Social productivity can also decrease opportunity loss based on ignoring the social system of the work team.

What We Have Lost - The Dismantling of Great Britain (Paperback): James Hamilton-Paterson What We Have Lost - The Dismantling of Great Britain (Paperback)
James Hamilton-Paterson 1
R291 R265 Discovery Miles 2 650 Save R26 (9%) Ships in 9 - 17 working days

'Exquisitely written and ripe with detail' Sunday Times.

'An engaging book ... He knows his British stuff' The Times.

'One of England's most skilled and alluring prose writers in or out of fiction, has done something even more original' London Review of Books.

WHAT WE HAVE LOST IS A MISSILE AIMED AT THE BRITISH ESTABLISHMENT, A BLISTERING INDICTMENT OF POLITICIANS AND CIVIL SERVANTS, PLANNING AUTHORITIES AND FINANCIAL INSTITUTIONS, WHO HAVE PRESIDED, SINCE 1945, OVER THE DECLINE OF BRITAIN'S INDUSTRIES AND REPLACED THE 'GREAT' IN BRITAIN WITH A FOR SALE SIGN HUNG AROUND THE NECK OF THE NATION.

Between 1939 and 1945, Britain produced around 125,000 aircraft, and enormous numbers of ships, motor vehicles, armaments and textiles. We developed radar, antibiotics, the jet engine and the computer. Less than seventy years later, the major industries that had made Britain a global industrial power, and employed millions of people, were dead. Had they really been doomed, and if so, by what? Can our politicians have been so inept? Was it down to the superior competition of wily foreigners? Or were our rulers culturally too hostile to science and industry?

James Hamilton-Paterson, in this evocation of the industrial world we have lost, analyzes the factors that turned us so quickly from a nation of active producers to one of passive consumers and financial middlemen.

The Experience Effect For Small Business - Big Brand Results with Small Business Resources (Hardcover): Jim Joseph The Experience Effect For Small Business - Big Brand Results with Small Business Resources (Hardcover)
Jim Joseph
R615 Discovery Miles 6 150 Ships in 10 - 15 working days

As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect.

In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do.

Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now.

Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.

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