Estimated to have an annual worth of US$24.8 billion dollars, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; controversies surrounding conventional norms of what constitutes 'acceptable' sponsorship; the utilization of sponsorship in the construction of global alliances; using sponsorship to negotiate local markets and the development of effective methods of evaluation. Global Sport Sponsorship is essential reading for anyone involved in the practice or academic study of one of the world's largest industries.

Originally published in 1905. An interesting early work on rearing wild ducks for sporting purposes. The illustrated contents include: Selection of Stock and Their Home - Laying and Sitting - Hatching and Rearing - Shooting or Wildfowling. Many of the earliest shooting and hunting books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. Home Farm Books are republishing many of these classic works in affordable, high quality, modern editions, using the original text and artwork.

Do you love football? Have you ever wondered if God even cares about the game? Well, the Bible often parrallels sports with life. In this book Josh Steed, a former player, and lover of the game, makes a comparison between the sport and the Christian faith. He also tackles some of the biggest objections to Christianity. You will be challanged and find answers to many questions that people often wonder but rarely ask. You will hear exclusive interviews with NFL defensive lineman, Corey Williams, former Razorback/Cowboy quarterback, Clint Stoerner, former NFL player, Matt Jones, former OSU All-American/ NFL player, Joe Brown, head football coaches, Steve Roberts of Arkansas State, Mark Richt of the Georgia Bulldogs, and more.You are invited to suit up and join us on a journey of faith and football as we take a look at life through a facemask.

This early works on Wildfowling is an informative and illustrated look at the subject. Contents include; Shoulder Guns, ETC, Clothing & Impedimenta, Dogs, Shore Shooting, Geese, Goose Shooting, Fresh Marsh Shooting, The Punt Gun, The Gear for Punt and Gun, Punting, and On The Testing of Punt Guns..... Many of the earliest books, particularly those dating back to the 1900's and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

Originally published in 1904, this is a fascinating read for any Bridge enthusiast or historian, but also contains much information that is still useful and practical today. Many of the earliest books, particularly those dating back to the 1900's and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

The challenges and achievements of female athletes in the U.S. are the focus of this collection of nearly 300 articles and biographies that portray the diversity, depth, and meaning of their sports experiences. Written by prominent experts as well as by the athletes themselves, these articles offer a unique, authoritative perspective on topics ranging from women's earliest involvement in sports through recent events at the 1997 world and national championships.

""Dream Team" proves there really are saints and gentle souls capable of hitting home runs, pitching shutouts, and scoring touchdowns."-Brian Schneider, catcher, Washington Nationals

Former Marquette University basketball coach Al McGuire retired from coaching in 1977, just months after leading Marquette to the NCAA championship. When announcing his departure, McGuire explained, "There's more to life than coaching guys in short pants." Baseball great Roberto Clemente was even more to the point: "Anytime you have an opportunity to make a difference in this world and you don't, then you are wasting your time on Earth."

With a voice that exudes his love of sportsmanship and his faith in God's plan, attorney Frederick J. Day presents the fascinating and uplifting true stories of athletes, coaches, and sportswriters who, like McGuire and Clemente, recognized that life matters well beyond what takes place on a court or field. Showcasing the goodwill of dozens of sports heroes from the last century, Day proves that athletes can serve as powerful inspiration for positive contributions to society. "Dream Team" pays tribute to athletic pillars who understood, as did tennis player Arthur Ashe, that "the purest joy in life comes with trying to help others."

Fifty-five islands, nineteen countries, seventeen thousand miles ... and one amazing adventure. A fascinating story of four sailors who discovered the magic of the South Pacific ... and the islands time forgotAfter recovery from a serious illness, Graham Morse vowed to achieve his dream of sailing across the South Pacific with his wife, Janet, and reliving the adventures of his boyhood heroes, Captain Cook, Thor Heyerdahl, and Christian Fletcher.They had expected to find some of the most beautiful islands in the world, and were not disappointed. But they were surprised to find a world where life has changed very little in two hundred years, and where the people have very different values than his own society, and however poor, take pleasure in giving. But sadly it is a world on the cusp of change.Travel with them as they discover the mysteries of ancient Polynesian culture, are welcomed into the homes of humble people, meet fascinating characters, are invited to village feasts, work with black pearl farmers, and swim with seals, sharks, and whales.The voyage --which took them across the world's largest ocean --was not without its dangers, incident, and tragedy. The Islands Time Forgot is not just for sailors who yearn to make such a voyage, but for all armchair travelers who have dreamed about the South Pacific that only a sailing boat can reach.

Before I checked out the Charley Burley book, I visualized it to be another life story of a great fighter whose name I became familiar with during the days when I was getting my feet wet in boxing. As I examined the book there was an explosion of names like Billy Conn, Fritzie Zivic, Georgie Abrams, Ezzard Charles, Jimmy Bivins, Cocoa Kid, Holman Williams, Sugar Ray Robinson, and many others who brought back memories of my earliest days around boxing. In addition to thorough coverage of Burley's career, author Allen Rosenfeld gives you a panoramic view of the exciting middleweight picture of the late thirties and forties, which was loaded with nostalgia. I have read lots of boxing books in my time, but this one was hard to put down. Charley Burley's name was ever-present among the leaders of the golden age of middleweights.

The racial makeup of sports in the United States serves as a classic example of racism in the 21st century. This book examines the racial disparities in sports and the continuing significance of race in 21st-century America, debunking the myth of a "postracial society." Sports can serve as an inspirational example of what can be achieved through hard work and perseverance, regardless of one's race. However, there is plenty of evidence that race still plays a major role in sports, and that sports are key agents of racial socialization. White Sports/Black Sports: Racial Disparities in Athletic Programs challenges the idea that America has moved beyond racial discrimination and identifies the obvious and subtle ways in which racial identities and athletic determinism affect non-white individuals in the world of sports. Author Lori Latrice Martin gives readers a keen awareness of the issues, allowing them to see the links between sports and society as a whole and to perceive that the issues surrounding racism in sports impact people in every realm of life and are not limited to the playing field. She discusses how the media acts as an agent of racial socialization in sports, documents how historical stereotypes of minorities still exist, and looks closely at racial socialization in sports, including basketball, baseball, and football, exposing how blacks remained under-represented in most sports, especially among front office administrators, owners, coaches, and managers. This work serves undergraduate and graduate students in the social sciences to enhance their understanding of minority and majority group relationships and appeals to general readers interested in the history of race and sports in America. Examines how race and sports are powerful social constructions Presents examples of how sports can serve as both a liberating and an oppressive force Explains how sports influence and are influenced by society and the ways in which institutional barriers and personal practices perpetuate racism in sports and in the society at large Documents how historic racial stereotypes, such as the "brute" and "sapphire" caricatures, are alive and well in the world of sports

Many books have been written on the "evils" of commercialism in college sport, and the hypocrisy of payments to athletes from alumni and other sources outside the university. Almost no attention, however, has been given to the way that the National Collegiate Athletic Association has embraced professionalism through its athletic scholarship policy. Because of this gap in the historical record, the NCAA is often cast as an embattled defender of amateurism, rather than as the architect of a nationwide "money-laundering" scheme. Sack and Staurowsky show that the NCAA formally abandoned amateurism in the 1950s and passed rules in subsequent years that literally transformed scholarship athletes into university employees. In addition, by purposefully fashioning an amateur mythology to mask the reality of this employer-employee relationship, the NCAA has done a disservice to student-athletes and to higher education. A major subtheme is that women, such as those who created the Association for Intercollegiate Athletics for Women (AIAW), opposed this hypocrisy, but lacked the power to sustain an alternative model. After tracing the evolution of college athletes into professional entertainers, and the harmful effects it has caused, the authors propose an alternative approach that places college sport on a firm educational foundation and defend the rights of both male and female college athletes. This is a provocative analysis for anyone interested in college sports in America and its subversion of traditional educational and amateur principles.

This unusual early work is a fascinating read for any ballet enthusiast or historian. A selection of ballets performed at the Vic-Wells Ballet between 1931 and 1935 are described and analysed. Illustrated with a dozen full page photographs. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.