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Books > Social sciences > Psychology > Psychological methodology > General

Practitioner Research in Counselling and Psychotherapy - The Power of Examples (Paperback, 1st ed. 2016): Liz Bondi, Judith... Practitioner Research in Counselling and Psychotherapy - The Power of Examples (Paperback, 1st ed. 2016)
Liz Bondi, Judith Fewell
R1,072 Discovery Miles 10 720 Ships in 9 - 17 working days

In this thought-provoking text, Liz Bondi and Judith Fewell invite practitioners to move away from an approach to research that depends upon distance and objectification, and towards a method centred on practical wisdom developed through intense exploration of the lived experience of therapeutic relationships. Following a close examination of the flaws of dominant approaches to research in the field, the book provides a richly detailed exploration of a diverse range of subjective experiences, from both practitioners and clients. Written by a collection of authors with a wealth of experience in practice and academia, this insightful and evocative text will inspire anyone undertaking research in this field - be they students, educators or practitioners.

Confirmatory Factor Analysis for Applied Research (Paperback, 2nd edition): Timothy A. Brown Confirmatory Factor Analysis for Applied Research (Paperback, 2nd edition)
Timothy A. Brown
R1,912 Discovery Miles 19 120 Ships in 9 - 17 working days

With its emphasis on practical and conceptual aspects, rather than mathematics or formulas, this accessible book has established itself as the go-to resource on confirmatory factor analysis (CFA). Detailed, worked-through examples drawn from psychology, management, and sociology studies illustrate the procedures, pitfalls, and extensions of CFA methodology. The text shows how to formulate, program, and interpret CFA models using popular latent variable software packages (LISREL, Mplus, EQS, SAS/CALIS); understand the similarities and differences between CFA and exploratory factor analysis (EFA); and report results from a CFA study. It is filled with useful advice and tables that outline the procedures. The companion website (www.guilford.com/brown3-materials) offers data and program syntax files for most of the research examples, as well as links to CFA-related resources. New to This Edition *Updated throughout to incorporate important developments in latent variable modeling. *Chapter on Bayesian CFA and multilevel measurement models. *Addresses new topics (with examples): exploratory structural equation modeling, bifactor analysis, measurement invariance evaluation with categorical indicators, and a new method for scaling latent variables. *Utilizes the latest versions of major latent variable software packages.

Is Being Highly Sensitive And An Empath A Condemnation? (Paperback): Millie Ronald Is Being Highly Sensitive And An Empath A Condemnation? (Paperback)
Millie Ronald
R892 Discovery Miles 8 920 Ships in 10 - 15 working days
A User's Guide to the Gottman-Williams Time-Series Analysis Computer Programs for Social Scientists (Paperback): Esther A.... A User's Guide to the Gottman-Williams Time-Series Analysis Computer Programs for Social Scientists (Paperback)
Esther A. Williams, John Mordechai Gottman
R1,187 Discovery Miles 11 870 Ships in 12 - 19 working days

Esther Williams and John Gottman describe a complete set of programs they have written in Fortran IV to enable even beginners to use all the techniques presented in John Gottman's Time-Series Analysis: A Comprehensive Introduction for Social Scientists. There are three packages, available on IBM card source desks from the authors, for (1) time and frequency domain model fitting, including detecting cycles, (2) forecasting and interrupted time-series analysis, and (3) multivariate time-series analysis, in both time and frequency domains. The packages have been tested for portability. Modification specific computers are noted in the guide.

Data Elicitation for Second and Foreign Language Research (Paperback): Susan M Gass, Alison Mackey Data Elicitation for Second and Foreign Language Research (Paperback)
Susan M Gass, Alison Mackey
R1,396 Discovery Miles 13 960 Ships in 12 - 19 working days

This timely reference guide is specifically directed toward the needs of second language researchers, who can expect to gain a clearer understanding of which techniques may be most appropriate and fruitful in given research domains. Data Elicitation for Second and Foreign Language Research is a perfect companion to the same author teama (TM)s bestselling Second Language Research: Methodology and Design. It is an indispensable text for graduate or advanced-level undergraduate students who are beginning research projects in the fields of applied linguistics, second language acquisition, and TESOL as well as a comprehensive reference for more seasoned researchers.

Analysing Qualitative Data in Psychology (Paperback, 3rd Revised edition): Evanthia Lyons, Adrian Coyle Analysing Qualitative Data in Psychology (Paperback, 3rd Revised edition)
Evanthia Lyons, Adrian Coyle
R1,487 Discovery Miles 14 870 Ships in 9 - 17 working days

Looking for a practical, comprehensive overview of Qualitative Research Methods? Want to know the best approach to take for you and your research project? This book takes you through five different qualitative approaches - thematic analysis, interpretative phenomenological analysis, grounded theory, narrative analysis and discourse analysis. Applying them all to a common data set, this book gives you step-by-step guidance on each approach and helps you work out which is the right one for you. Plus, with a whole new part on qualitative data collection - including chapters on interviewing, social media data and visual methodologies - this new edition is the ultimate resource for students engaged in qualitative psychological research or studying methods at any level.

Springer Handbook of Odor (Hardcover, 1st ed. 2017): Andrea Buttner Springer Handbook of Odor (Hardcover, 1st ed. 2017)
Andrea Buttner
R8,212 R7,088 Discovery Miles 70 880 Save R1,124 (14%) Ships in 12 - 19 working days

The Springer Handbook of Odor is the definitive guide to all aspects related to the study of smell and their impact on human life. For the first time, this handbook aligns the senso-chemo-analytical characterization of everyday smells encountered by mankind, with the elucidation of perceptual, hedonic, behavioral and physiological responses of humans to such odors. From birth onwards we learn to interact with our environment using our sense of smell. Moreover, evolutionary processes have engendered a multi-faceted communication that is supported - even dominated - by olfaction. This compilation examines the responses of humans to odors at different stages of life, thereby building a foundation for a widely overseen area of research with broader ramifications for human life. The expert international authors and editor align aspects, concepts, methodologies and perspectives from a broad range of different disciplines related to the science of smell. These include chemistry, physiology, psychology, material sciences, technology but also disciplines related to linguistics, culture, art and design. This handbook, edited by an internationally renowned aroma scientist with the support of an outstanding team of over 60 authors, is an authoritative reference for researchers in the field of odors both in academia and in industry and is also a useful reference for newcomers to the area.

Qualitative Methods In Psychology: A Research Guide (Paperback, 2nd edition): Peter Banister, Geoff Bunn, Erica Burman, John... Qualitative Methods In Psychology: A Research Guide (Paperback, 2nd edition)
Peter Banister, Geoff Bunn, Erica Burman, John Daniels, Paul Duckett, …
R1,126 Discovery Miles 11 260 Ships in 12 - 19 working days

"This book provides an introduction to four widely used qualitative research methods, followed by a detailed discussion of a pluralistic approach to qualitative research?makes exceellent use of questions both in order to help the reader gain clarity as well as to encourage reflexivity" The Psychologist, May 2012

Life Events and Emotional Disorder Revisited - Research and Clinical Applications (Hardcover): Antonia Bifulco, Ruth Spence,... Life Events and Emotional Disorder Revisited - Research and Clinical Applications (Hardcover)
Antonia Bifulco, Ruth Spence, Lisa Kagan
R3,773 R2,268 Discovery Miles 22 680 Save R1,505 (40%) Ships in 9 - 17 working days

Life Events and Emotional Disorder Revisited explores the variety of events that can occur, their inherent characteristics and how they affect our lives and emotions, and in turn their impact on our mental health and wellbeing. The book focuses on current social problems nationally and internationally, showing the reach of life events research including those linked to Covid-19. It also discusses trauma experiences and how they fit in the life events scheme. To underpin the various life event dimensions identified (such as loss, danger and humiliation), the authors have developed an underlying model of human needs, jeopardised by the most damaging life events. This includes attachment, security, identity and achievement. The book brings together classic research findings with new advances in the field of life events research, culminating in a new theoretical framework of life events, including new discussions on trauma, on positive events and an online methodology for measuring them. Additionally, it draws out the clinical implications to apply the research for improved practice. The book will be of interest to researchers, clinicians and students in psychology, psychiatry and psychotherapy in broadening their understanding of how life events impact on individuals and how this can be applied to enhance clinical practice and stimulate future research.

Selecting the Right Analyses for Your Data - Quantitative, Qualitative, and Mixed Methods (Hardcover): W.Paul Vogt, Elaine R... Selecting the Right Analyses for Your Data - Quantitative, Qualitative, and Mixed Methods (Hardcover)
W.Paul Vogt, Elaine R Vogt, Dianne C Gardner, Lynne M. Haeffele
R2,719 Discovery Miles 27 190 Ships in 12 - 19 working days

What are the most effective methods to code and analyze data for a particular study? This thoughtful and engaging book reviews the selection criteria for coding and analyzing any set of data-whether qualitative, quantitative, mixed, or visual. The authors systematically explain when to use verbal, numerical, graphic, or combined codes, and when to use qualitative, quantitative, graphic, or mixed-methods modes of analysis. Chapters on each topic are organized so that researchers can read them sequentially or can easily "flip and find" answers to specific questions. Nontechnical discussions of cutting-edge approaches-illustrated with real-world examples-emphasize how to choose (rather than how to implement) the various analyses. The book shows how using the right analysis methods leads to more justifiable conclusions and more persuasive presentations of research results. Useful features for teaching or self-study: * Chapter-opening preview boxes that highlight useful topics addressed. * End-of-chapter summary tables recapping the 'dos and don'ts' and advantages and disadvantages of each analytic technique. * Annotated suggestions for further reading and technical resources on each topic. See also Vogt et al.'s When to Use What Research Design, which addresses the design and sampling decisions that occur prior to data collection.

Statistics with Confidence - An Introduction for Psychologists (Paperback, CD-ROM ed.): Michael Smithson Statistics with Confidence - An Introduction for Psychologists (Paperback, CD-ROM ed.)
Michael Smithson
R2,094 Discovery Miles 20 940 Ships in 9 - 17 working days

This textbook offers an accessible and comprehensive introduction to statistics for all undergraduate psychology students, but particularly those in their second and third years who have already covered an initial introductory course. It covers all of the key areas in quantitative methods including sampling, significance tests, regression, and multivariate techniques and incorporates a range of exercises and problems at the end of each chapter for the student to follow.

The free CD-ROM with tutorial modules complements and enhances the exercises in the text, offers scope for distance learning, and makes both the traditional and non-traditional approaches much more accessible.

Key points of the book are: an emphasis on measurement, data summaries and graphs; a clear explanation of statistical inference using sampling distributions and confidence intervals, making significance tests much easier to understand; and help for students to understand and judge the use of particular tests in the research context beyond simple recipe following.

Introduction to Psychology - Gateways to Mind and Behavior (Hardcover, 15th edition): Dennis Coon, John Mitterer, Tanya Martini Introduction to Psychology - Gateways to Mind and Behavior (Hardcover, 15th edition)
Dennis Coon, John Mitterer, Tanya Martini
R1,523 R1,411 Discovery Miles 14 110 Save R112 (7%) Ships in 10 - 15 working days

Welcome to the world of psychology--and a journey through the gateways to mind and behavior. Led by authors who get rave reviews from students and instructors alike, this text integrates a proven system for reflective learning: Survey, Question, Read, Reflect, Review and Recite. By following these steps for efficient studying, you can master Psychology's concepts and explore its diversity of topics that are relevant to today's world. Active learning tools are interspersed with examples and anecdotes in a conversational style, along with coverage of the field's newest research findings. Experience the fun of discovering Psychology with INTRODUCTION TO PSYCHOLOGY: GATEWAYS TO MIND AND BEHAVIOR, 15th Edition.

Multidisciplinary Aspects of Time and Time Perception - COST TD0904 International Workshop, Athens, Greece, October 7-8, 2010,... Multidisciplinary Aspects of Time and Time Perception - COST TD0904 International Workshop, Athens, Greece, October 7-8, 2010, Revised Selected Papers (Paperback, 2011)
Argiro Vatakis, Anna Esposito, Maria Giagkou, Fred Cummins, Georgios Papadelis
R1,524 Discovery Miles 15 240 Ships in 10 - 15 working days

This book constitutes the documentation of the scientific outcome of the first meeting of the TIMELY network, the International Workshop on Multidisciplinary Aspects of Time and Time Perception, which took place in Athens, Greece, in October 2010.

The 21 papers presented were carefully reviewed and selected for inclusion in the book. They cover the following topics: conceptual analysis and measurement of time; exploring factors associated with time perception variability; extending time research to ecologically-valid stimuli and real-world applications; and uncovering the neural correlates of time perception.

Social and Behavioral Research and the Internet - Advances in Applied Methods and Research Strategies (Paperback, New): Marcel... Social and Behavioral Research and the Internet - Advances in Applied Methods and Research Strategies (Paperback, New)
Marcel Das, Peter Ester, Lars Kaczmirek
R1,707 Discovery Miles 17 070 Ships in 12 - 19 working days

Highlighting the progress made by researchers in using Web-based surveys for data collection, this timely volume summarizes the experiences of leading behavioral and social scientists from Europe and the US who collected data using the Internet. Some chapters present theory, methodology, design, and implementation, while others focus on best practice examples and/or issues such as data quality and understanding paradata. A number of contributors applied innovative Web-based research methods to the LISS panel of CentERdata collected from over 5,000 Dutch households. Their findings are presented in the book. Some of the data is available on the book website. The book addresses practical issues such as data quality, how to reach difficult target groups, how to design a survey to maximize response, and ethical issues that need to be considered. Innovative applications such as the use of biomarkers and eye-tracking techniques are also explored. Part 1 provides an overview of Internet survey research including its methodologies, strengths, challenges, and best practices. Innovative ways to minimize sources of error are provided along with a review of mixed-mode designs, how to design a scientifically sound longitudinal panel and avoid sampling problems, and address ethical requirements in Web surveys. Part 2 focuses on advanced applications including the impact of visual design on the interpretability of survey questions, the impact survey usability has on respondents' answers, design features that increase interaction, and how Internet surveys can be effectively used to study sensitive issues. Part 3 addresses data quality, sample selection, measurement and non-response error, and new applications for collecting online data. The issue of underrepresentation of certain groups in Internet research and the measures most effective at reducing it are also addressed. The book concludes with a discussion of the importance of paradata and the Web data collection process in general, followed by chapters with innovative experiments using eye-tracking techniques and biomarker data. This practical book appeals to practitioners from market survey research institutes and researchers in disciplines such as psychology, education, sociology, political science, health studies, marketing, economics, and business who use the Internet for data collection, but is also an ideal supplement for graduate and/or upper level undergraduate courses on (Internet) research methods and/or data collection taught in these fields.

Practical Psychometrics - A Guide for Test Users (Paperback): Benjamin J. Lovett Practical Psychometrics - A Guide for Test Users (Paperback)
Benjamin J. Lovett
R1,284 Discovery Miles 12 840 Ships in 9 - 17 working days

This is the first practitioner-oriented guide to basic psychometrics--the science behind test construction and validation. It is an essential course text and clinical reference for anyone who needs to select and administer diagnostic tests or review test score data obtained by others. Without assuming any mathematical background, the author describes the fundamentals of diagnostic testing, how to interpret score data, and how specific tests are used in school psychology, special education, counseling, and other contexts. Concepts such as reliability, validity, and fairness and test bias are explained in an accessible, conversational way. Detailed case examples illustrate the dos and don'ts of presenting test score data to clients, parents, and teachers in oral feedback and written reports. Pedagogical Features: *End-of-chapter exercises that emphasize application and understanding, with answers at the end of the book. *Key terms are bolded throughout and accessibly explained in the end-of-book glossary. *Resource appendix--annotated guide to articles and books on more advanced topics in psychometrics, assessment, and testing.

Reasoning with Data - An Introduction to Traditional and Bayesian Statistics Using R (Paperback, Annotated edition): Jeffrey M... Reasoning with Data - An Introduction to Traditional and Bayesian Statistics Using R (Paperback, Annotated edition)
Jeffrey M Stanton
R1,417 Discovery Miles 14 170 Ships in 12 - 19 working days

Engaging and accessible, this book teaches readers how to use inferential statistical thinking to check their assumptions, assess evidence about their beliefs, and avoid overinterpreting results that may look more promising than they really are. It provides step-by-step guidance for using both classical (frequentist) and Bayesian approaches to inference. Statistical techniques covered side by side from both frequentist and Bayesian approaches include hypothesis testing, replication, analysis of variance, calculation of effect sizes, regression, time series analysis, and more. Students also get a complete introduction to the open-source R programming language and its key packages. Throughout the text, simple commands in R demonstrate essential data analysis skills using real-data examples. The companion website provides annotated R code for the book's examples, in-class exercises, supplemental reading lists, and links to online videos, interactive materials, and other resources. Pedagogical Features *Playful, conversational style and gradual approach; suitable for students without strong math backgrounds. *End-of-chapter exercises based on real data supplied in the free R package. *Technical explanation and equation/output boxes. *Appendices on how to install R and work with the sample datasets.

Evaluation Roots, Third Edition - Theory Influencing Practice (Paperback): Hind Al Hudib, Robert F. Boruch, Eleanor Chelimsky Evaluation Roots, Third Edition - Theory Influencing Practice (Paperback)
Hind Al Hudib, Robert F. Boruch, Eleanor Chelimsky
R1,544 Discovery Miles 15 440 Ships in 9 - 17 working days

*Major revision of a work that gives researchers the tools to select the right theory for their evaluation task. *Clearly lays out the goals of each theory, how it translates into practice, and the conditions under which it is best applicable. *Third edition has an increased focus on diversity/equity and is organized around theories rather than individual theorists. *Top editors and contributors are highly regarded, experienced evaluators.

Die Praxis der systematischen Metaphernanalyse - Anwendungen und Anschlusse (German, Paperback, 1. Aufl. 2022): Rudolf Schmitt,... Die Praxis der systematischen Metaphernanalyse - Anwendungen und Anschlusse (German, Paperback, 1. Aufl. 2022)
Rudolf Schmitt, Julia Schroeder, Larissa Pfaller, Anne-Kathrin Hoklas
R1,998 Discovery Miles 19 980 Ships in 10 - 15 working days

Das Buch stellt Studien und ihre Ergebnisse vor, die mit der systematischen Metaphernanalyse disziplinenubergreifend gewonnen wurden. Es verknupft die Metaphernanalyse mit weiteren theoretischen Anschlussmoeglichkeiten (u.a. Diskursanalyse, Rahmenanalyse, Wissenssoziologie). Die Anwendungsmoeglichkeiten der Methode - auch jenseits einer Analyse von Texten - werden vorgefuhrt (Bilder, Artefakte, Gesten). Praktische Hinweise zur Durchfuhrung werden gegeben (u.a. Nutzung von qualitativen Softwareprogrammen).

Kulturpsychologie - Eine Einfuhrung (German, Paperback, 1. Aufl. 2022): Uwe Wolfradt, Lars Allolio-Nacke, Paul Sebastian Ruppel Kulturpsychologie - Eine Einfuhrung (German, Paperback, 1. Aufl. 2022)
Uwe Wolfradt, Lars Allolio-Nacke, Paul Sebastian Ruppel
R1,164 Discovery Miles 11 640 Ships in 10 - 15 working days

Das Einfuhrungsbuch stellt den aktuellen Stand der Kulturpsychologie bezuglichtheoretischer Ansatze und Methoden in der Breite dar. Es wird zudem aufgezeigt, wie stark sie in verschiedenen Handlungsfeldern verankert ist. Die Kulturpsychologie ist ein interdisziplinares Forschungsgebiet, das weniger darauf abzielt, menschliches Verhalten und Erleben objektiv und kausal zu erklaren, sondern vielmehr bestrebt ist, psychische Phanomene im jeweiligen soziokulturellen Kontext zu verstehen. Hierbei folgt sie einem theoretischen Grundverstandnis, den Menschen als aktiv handelndes Wesen aufzufassen. Sie betont damit im Vergleich zur vorherrschenden nomothetisch ausgerichteten Psychologie andere theoretische und methodische Zugange und stellt insbesondere Intentionalitat, Bedeutungsstrukturiertheit und nicht zuletzt Kulturalitat menschlicher Existenz heraus. Die Kulturpsychologie bezieht sowohl hermeneutische Ansatze in Psychologie, Philosophie, Soziologie und Ethnologie als auch qualitative Methoden zur Erforschung menschlichen Handelns und Erlebens ein.

Science matters! - Wissenschaftlich statt querdenken (German, Paperback, 1. Aufl. 2022): Tilmann Betsch Science matters! - Wissenschaftlich statt querdenken (German, Paperback, 1. Aufl. 2022)
Tilmann Betsch
R622 R565 Discovery Miles 5 650 Save R57 (9%) Ships in 10 - 15 working days

Was ist eigentlich Wissenschaft? Diese Frage wird angesichts globaler Herausforderungen wie COVID-19, dem Klimawandel u.a. zunehmend neu diskutiert - und wir erleben eine beangstigende Zunahme des Widerstandes gegen die wissenschaftlichen Methoden aufseiten sogenannter Querdenker, Verschwoerungstheoretiker und Faktenleugner. Doch viele kritisieren die Wissenschaft, ohne den Kern wissenschaftlichen Denkens und Arbeitens verstanden zu haben! Prof. Dr. Tilmann Betsch tritt diesem Trend mit seinem Buch entschlossen entgegen und halt ein leidenschaftliches Pladoyer, warum Wissenschaft unverzichtbar ist: Anhand anschaulicher Beispiele und Anekdoten beschreibt er die Bestandteile des wissenschaftlichen Werkzeugkastens - jedes Kapitel klart dabei ein gangiges Vorurteil gegenuber der Wissenschaft auf und zeigt, mit welchen Methoden Erkenntnisse in der Forschung wirklich gewonnen werden. Dieses Buch gibt Ihnen Hilfestellung, Ihr kritisches Denken zu scharfen und Unfug schlagfertig entgegenzutreten. Es richtet sich damit nicht nur an Studierende der Wissenschaften, sondern an alle Interessierten, die "alternative Fakten" nicht mehr hoeren koennen und fur Diskussionen um die Bedeutung der Wissenschaft gewappnet sein wollen.

Applied Missing Data Analysis (Hardcover, 2nd edition): Craig K. Enders Applied Missing Data Analysis (Hardcover, 2nd edition)
Craig K. Enders
R2,225 Discovery Miles 22 250 Ships in 9 - 17 working days

*The most accessible guide to a tough methodological issue, fully updated: more than 85% new material includes 5 new chapters plus new topics. *Includes the latest developments, a retooled organization, and dozens of new datasets. *Translates cutting-edge procedures into language accessible to anyone doing behavioral or social research. *For graduate students and applied researchers; of special interest in the U.S., the Netherlands, Japan, South Korea, and China.

Dynamic Testing - The Nature and Measurement of Learning Potential (Paperback): Robert J. Sternberg, Elena L. Grigorenko Dynamic Testing - The Nature and Measurement of Learning Potential (Paperback)
Robert J. Sternberg, Elena L. Grigorenko
R1,284 Discovery Miles 12 840 Ships in 12 - 19 working days

The goal of this book is to present and evaluate the concept of dynamic testing. Unlike "static" tests such as the SAT or IQ tests, it emphasizes learning potential rather than past learning accomplishments. This book is unique in its wide-ranging review of virtually all approaches to dynamic testing. It also suggests alternatives to the typical kinds of tests given in the United States--tests that often seem to stifle rather than encourage the development of human potential.

Program Evaluation Theory and Practice - A Comprehensive Guide (Paperback, 2nd edition): Donna M. Mertens, Amy T Wilson Program Evaluation Theory and Practice - A Comprehensive Guide (Paperback, 2nd edition)
Donna M. Mertens, Amy T Wilson
R2,343 Discovery Miles 23 430 Ships in 9 - 17 working days

The leading text that covers both the theory and practice of evaluation in one engaging volume has now been revised and updated with additional evaluation approaches (such as mixed methods and principles-focused evaluation) and new methods (such as technologically based strategies). The book features examples of small- and large-scale evaluations from a range of fields, many with reflective commentary from the evaluators; helpful checklists; and carefully crafted learning activities. Major theoretical paradigms in evaluation--and the ways they inform methodological choices--are explained. Readers learn effective strategies for clarifying their own theoretical assumptions; working with stakeholders; developing questions; using quantitative, qualitative, and mixed methods designs; selecting data collection and sampling strategies; analyzing data; and communicating and utilizing findings. The new companion website provides extensive recommended online resources and tools, organized by chapter. New to This Edition *Additional evaluation approaches: collaborative evaluation, principles-focused evaluation, and desk reviews. *Coverage of new data collection technologies and methods of qualitative coding. *Expanded discussions of logic models, cost-benefit analysis, and mixed methods designs. *Many new and updated sample studies. Pedagogical Features *Reflection questions that prepare students to read each chapter. *"Extending Your Thinking" questions and practical activities. *Boxes delving into key concepts and example studies. *End-of-book Glossary, and highlighted key terms throughout. *Companion website with links to helpful resources on all aspects of evaluation.

Qualitative Forschungsmethoden - Anwendungsorientiert: vom Insider aus der Marktforschung lernen (German, Book, 1. Aufl. 2022):... Qualitative Forschungsmethoden - Anwendungsorientiert: vom Insider aus der Marktforschung lernen (German, Book, 1. Aufl. 2022)
Rolf Kirchmair
R719 Discovery Miles 7 190 Ships in 10 - 15 working days

Endlich ein Buch uber qualitative Forschungsmethoden, das Ihnen im Studium und in der Alltagspraxis einen umfassenden UEberblick uber qualitative Forschung bietet und qualitative Methoden durch konkrete Formulierungsbeispiele transparent macht. Dieses Lehrbuch beinhaltet alle wichtigen Verfahren wie: Qualitative Interviews Focus Groups Kreativitatstechniken Methoden der indirekten Befragung und ihre Auswertung neueste Ansatze der qualitativen Onlineforschung, etc. Wissenschaftlich fundiert und dennoch angenehm lesbar hilft es durch den starken Praxisbezug, die Lerninhalte gut im Gedachtnis zu verankern. Durch den klaren didaktischen Aufbau mit Lernzielen, Anwendungsbeispielen, Schlusselbegriffen, Prufungsfragen und Zusammenfassungen sowie die eingebundenen Audioclips verhilft es im Studium zu nachhaltigem Lernerfolg. In der Alltagspraxis unterstutzt es durch Formulierungsvorschlage den Einsatz qualitativer Methoden. Eine Begleitwebseite bereichert dieses Lehrbuch mit hilfreichen Zusatzmaterialien. Zusatzlich sind Fragen und Antworten zum Selbsttest und zur Prufungsvorbereitung uber die SN Flashcards Lern-App inkludiert. Der Zugangscode befindet sich im gedruckten Buch. Die Zielgruppen Studierende und Lehrende der Psychologie, Wirtschaftspsychologie und angrenzender Disziplinen, die Grundlegendes in kompakter, ubersichtlicher und praxisnaher Form verstehen und anwenden wollen. Auch geeignet fur Forscher und Professionals im Institut und Unternehmen. Zum Autor Rolf Kirchmair ist Diplompsychologe, Institutsmarktforscher und Hochschuldozent mit jahrzehntelanger Praxiserfahrung in der qualitativen Forschung.

Evaluating and Valuing in Social Research (Paperback): Thomas A. Schwandt, Emily F. Gates Evaluating and Valuing in Social Research (Paperback)
Thomas A. Schwandt, Emily F. Gates
R1,276 Discovery Miles 12 760 Ships in 9 - 17 working days

Much applied research takes place as if complex social problems--and evaluations of interventions to address them--can be dealt with in a purely technical way. In contrast, this groundbreaking book offers an alternative approach that incorporates sustained, systematic reflection about researchers' values, what values research promotes, how decisions about what to value are made and by whom, and how judging the value of social interventions takes place. The authors offer practical and conceptual guidance to help researchers engage meaningfully with value conflicts and refine their capacity to engage in deliberative argumentation. Pedagogical features include a detailed evaluation case, "Bridge to Practice" exercises and annotated resources in most chapters, and an end-of-book glossary.

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