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Books > Social sciences > Politics & government > Political structure & processes > General

Publics in Africa in a Digital Age (Hardcover): Sharath Srinivasan, Stephanie Diepeveen, George Hamandishe Karekwaivanane Publics in Africa in a Digital Age (Hardcover)
Sharath Srinivasan, Stephanie Diepeveen, George Hamandishe Karekwaivanane
R3,917 Discovery Miles 39 170 Ships in 12 - 17 working days

Across Africa, digital media are providing scholars with a reason and opportunity for revisiting the question, and the analytical lens, of publics with new vigour and less normative baggage. This book brings together a rich set of empirically grounded analyses of the diverse digital spaces and networks of communication springing up across the Eastern African region. The contributions offer a plural set of reflections on whether and how we can usefully think about these spaces and networks as convening publics, where citizens come together to discuss matters of common interest. The authors make clear the need to unshackle such studies from slavish acceptance of outsiders' prescriptions on what constitutes desirable publics. They highlight the importance of being attentive to rapidly changing everyday realities across Africa in which people are coming together around the circulation of ideas in ways that include digital means of communications. In so doing, the contributions bring forward new ways of thinking about, through and with publics, alongside other heritages in Africanist scholarship that have continued salience. Looking outwards from the region, such different perspectives on our digitally mediated world offer theoretical novelty that advances how we think about the notion of publics and their political significance. This book was originally published as a special issue of the Journal of Eastern African Studies.

Spectrum Management & Policy in the U.S. - Emerging Issues (Hardcover): Wanda Flores Spectrum Management & Policy in the U.S. - Emerging Issues (Hardcover)
Wanda Flores
R3,865 Discovery Miles 38 650 Ships in 12 - 17 working days

The Middle Class Tax Relief & Job Creation Act of 2012 contained provisions in Title VI that expedite the availability of spectrum for commercial mobile broadband. The provisions in Title VI -- also known as the Public Safety and Spectrum Act, or the Spectrum Act -- cover reallocation of spectrum, new assignments of spectrum rights, and changes in procedures for repurposing spectrum used by the federal government. This book discusses emerging issues in the spectrum management and policies in the United States.

Dilemmas of Regional and Local Development (Paperback): Jerzy Banski Dilemmas of Regional and Local Development (Paperback)
Jerzy Banski
R1,249 Discovery Miles 12 490 Ships in 12 - 17 working days

Dilemmas of Regional and Local Development aims to identify, diagnose and evaluate various approaches towards regional and local socio-economic development. Over the course of the book, authors from 12 countries and four continents come together to review experiences and solutions related to regional development in a range of different economic, social and political systems. The first part of the volume focuses on the fundamentals of planning regional and local development, particularly focusing on theoretical solutions and development policy concepts. The second part is more applied, looking at practical instruments and solutions for shaping the local economy, and analysing effective development policy. This book will be of interest to economics, geography, politics, and planning scholars and researchers working on regional sciences and local development.

Corporatism and Fascism - The Corporatist Wave in Europe (Hardcover): Antonio Costa Pinto Corporatism and Fascism - The Corporatist Wave in Europe (Hardcover)
Antonio Costa Pinto
R4,288 Discovery Miles 42 880 Ships in 9 - 15 working days

This book is the first conceptual and comparative empirical work on the relation between corporatism and dictatorships, bringing both fields under a joint conceptual umbrella. It operationalizes the concepts of social and political corporatism, diffusion and critical junctures and their particular application to the study of Fascist-Era dictatorships. The book's carefully constructed balance between theory and case studies offers an important contribution to the study of dictatorships and corporatism. Through the development of specific indicators in 'critical junctures' of regime change and institutionalization, as well as qualitative data based on different sources such as party manifestos, constitutions and constitutional reforms, expert commissions and the legislation that introduces corporatism, this book traces transnational sources of inspiration in different national contexts. By bringing together a number of both established and new voices from across the field, this book will be of interest to students and scholars of fascism, dictatorship and modern European politics.

Politics and Government in African States - 1960 - 1985 (Hardcover): Peter Duignan, Robert H. Jackson Politics and Government in African States - 1960 - 1985 (Hardcover)
Peter Duignan, Robert H. Jackson
R3,949 Discovery Miles 39 490 Ships in 12 - 17 working days

Originally published in 1986, Politics and Government in African States 1960-1985 deals with the politics of sub-Saharan African states since independence. Each chapter considers the formal structure of government at the time of independence and traces the subsequent changes. Each chapter also describes the development of the state machinery, the civil service, the parastatals, defence and police forces, party structure, the political opposition and trade unions. The economics of African states are dealt with insofar as they affect politics and government.

Chinese Business and the Belt and Road Initiative - Institutional Strategies (Hardcover): Jerry J. Zhang Chinese Business and the Belt and Road Initiative - Institutional Strategies (Hardcover)
Jerry J. Zhang
R4,063 Discovery Miles 40 630 Ships in 12 - 17 working days

This book looks at how Chinese companies optimize investment opportunities while implementing the Belt and Road Initiative (B&R or BRI). Specifically, it studies five high-profile infrastructure projects undertaken by Chinese firms. Going in-depth through case-study analysis, this book fills a gap by providing the background stories of these projects. By applying a case study approach to five notable and representative B&R projects, including Hambantota Port, the Port de Djibouti, and China-Belarus Industrial Park, it is found that strategies of Chinese firms to implement the BRI have been designed to achieve property rights security, reduction of transaction costs, and internalization of benefits overflowing from expanded business scope or multiple business lines. With firsthand data from host stakeholders and on-ground project managers, this book is a highly relevant and valuable text for policy makers and researchers hoping to understand the policy impact and implications of B&R investments on targeted countries

Islamic State's Online Activity and Responses (Paperback): Maura Conway, Stuart MacDonald Islamic State's Online Activity and Responses (Paperback)
Maura Conway, Stuart MacDonald
R1,240 Discovery Miles 12 400 Ships in 12 - 17 working days

Islamic State's Online Activity and Responses provides a unique examination of Islamic State's online activity at the peak of its "golden age" between 2014 and 2017 and evaluates some of the principal responses to this phenomenon. Featuring contributions from experts across a range of disciplines, the volume examines a variety of aspects of IS's online activity, including their strategic objectives, the content and nature of their magazines and videos, and their online targeting of females and depiction of children. It also details and analyses responses to IS's online activity - from content moderation and account suspensions to informal counter-messaging and disrupting terrorist financing - and explores the possible impact of technological developments, such as decentralised and peer-to-peer networks, going forward. Platforms discussed include dedicated jihadi forums, major social media sites such as Facebook, Twitter, and YouTube, and newer services, including Twister. Islamic State's Online Activity and Responses is essential reading for researchers, students, policymakers, and all those interested in the contemporary challenges posed by online terrorist propaganda and radicalisation. The chapters were originally published as a special issue of Studies in Conflict & Terrorism.

Digital Governance - Applying Advanced Technologies to Improve Public Service (Hardcover, 2nd edition): Michael E Milakovich Digital Governance - Applying Advanced Technologies to Improve Public Service (Hardcover, 2nd edition)
Michael E Milakovich
R4,099 Discovery Miles 40 990 Ships in 12 - 17 working days

Appeals to a broad inter-disciplinary and international market. Covers latest research on expanding academic field of digital governance. Stresses the administrative, political and social applications of the rapidly growing field of information and communications technology.

Human Rights and the Digital Divide (Paperback): Anne Peacock Human Rights and the Digital Divide (Paperback)
Anne Peacock
R1,239 Discovery Miles 12 390 Ships in 9 - 15 working days

The Internet's importance for freedom of expression and other rights comes in part from the ability it bestows on users to create and share information, rather than just receive it. Within the context of existing freedom of expression guarantees, this book critically evaluates the goal of bridging the 'digital divide' - the gap between those who have access to the Internet and those who do not. Central to this analysis is the examination of two questions: first, is there a right to access the Internet, and if so, what does that right look like and how far does it extend? Second, if there is a right to access the Internet, is there a legal obligation on States to overcome the digital divide? Through examination of this debate's history, analysis of case law in the European Court of Human Rights and Inter-American Court of Human Rights, and a case study of one digital inclusion programme in Jalisco, Mexico, this book concludes that there is indeed currently a legal right to Internet access, but one that it is very limited in scope. The 2012 Joint Declaration on Freedom of Expression and the Internet is aspirational in nature, rather than a representative summary of current protections afforded by the international human rights legal framework. This book establishes a critical foundation from which some of these aspirations could be advanced in the future. The digital divide is not just a human rights challenge nor will it be overcome through human rights law alone. Nevertheless, human rights law could and should do more than it has thus far.

Courts and Judicial Activism under Crisis Conditions - Policy Making in a Time of Illiberalism and Emergency Constitutionalism... Courts and Judicial Activism under Crisis Conditions - Policy Making in a Time of Illiberalism and Emergency Constitutionalism (Hardcover)
Martin Belov
R4,065 Discovery Miles 40 650 Ships in 12 - 17 working days

This collection examines topical issues related to the impact of courts on constitutional politics during extreme conditions. The book explores the impact of activist courts on democracy, separation of powers and rule of law in times of emergency constitutionalism. It starts with a theoretical explanation of the concept, features and main manifestations of judicial activism and its impact in shaping the relationship between constitutional, international and supranational law. It then focuses on judicial activism in extreme conditions, for example, in times of emergencies and pandemics, or in the context of democratic backsliding, authoritarian constitutionalism and illiberal constitutionalism. Thus, the book may be considered as a contribution to the debates on judicial activism, including the discussion of the impact of courts on certainty, proportionality and balancing of rights, as well as on revolutionary courts challenging authoritarian context and generally over the role of courts in the context of illiberalism and democratic backsliding. The volume thus offers an explanation of the concept of judicial activism, its impact on both the legal system and the political order and the role of courts in shaping the structures of the legal order. These issues are explored in theoretical and comparative constitutional perspectives. The book will be a valuable resource for academics and researchers working in the areas of courts, constitutional law and constitutional politics.

Writing Democracy - The Political Turn in and Beyond the Trump Era (Paperback): Shannon Carter, Deborah Mutnick, Stephen Parks,... Writing Democracy - The Political Turn in and Beyond the Trump Era (Paperback)
Shannon Carter, Deborah Mutnick, Stephen Parks, Jessica Pauszek
R1,277 Discovery Miles 12 770 Ships in 12 - 17 working days

Writing Democracy: The Political Turn in and Beyond the Trump Era calls on the field of writing studies to take up a necessary agenda of social and economic change in its classrooms, its scholarship, and its communities to challenge the rise of neoliberalism and right-wing nationalism. Grown out of an extended national dialogue among public intellectuals, academic scholars, and writing teachers, collectively known as the Writing Democracy project, the book creates a strategic roadmap for how to reclaim the progressive and political possibilities of our field in response to the "twilight of neoliberalism" (Cox and Nilsen), ascendant right-wing nationalism at home (Trump) and abroad (Le Pen, Golden Dawn, UKIP), and hopeful radical uprisings (Black Lives Matter, Occupy Wall Street, Arab Spring). As such, the book tracks the emergence of a renewed left wing in rhetoric and activism post-2008, suggests how our work as teachers, scholars, and administrators can bring this new progressive framework into our institutions, and then moves outward to our role in activist campaigns that are reshaping public debate. Part history, part theory, this book will be an essential read for faculty, graduate students, and advanced undergraduate students in composition and rhetoric and related fields focused on progressive pedagogy, university-community partnerships, and politics.

Techno-Geopolitics - US-China Tech War and the Practice of Digital Statecraft (Hardcover): Pak Nung Wong Techno-Geopolitics - US-China Tech War and the Practice of Digital Statecraft (Hardcover)
Pak Nung Wong
R4,043 Discovery Miles 40 430 Ships in 12 - 17 working days

The volume: * Includes a handy overview of contemporary India and its socio-economic policies; * is engaging and lucidly written, will be of great interest to scholars of economics, political science, development studies, South Asian studies, and also the general reader

Techno-Geopolitics - US-China Tech War and the Practice of Digital Statecraft (Paperback): Pak Nung Wong Techno-Geopolitics - US-China Tech War and the Practice of Digital Statecraft (Paperback)
Pak Nung Wong
R1,182 Discovery Miles 11 820 Ships in 12 - 17 working days

The volume: * Includes a handy overview of contemporary India and its socio-economic policies; * is engaging and lucidly written, will be of great interest to scholars of economics, political science, development studies, South Asian studies, and also the general reader

The Arab Uprisings and Malaysia's Islamist Movements - Influence, Impact and Lessons (Paperback): Mohd  Irwan Syazli Saidin The Arab Uprisings and Malaysia's Islamist Movements - Influence, Impact and Lessons (Paperback)
Mohd Irwan Syazli Saidin
R1,231 Discovery Miles 12 310 Ships in 12 - 17 working days

This book examines the attitude of Malaysia's Islamist movements - The Pan-Malaysian Islamic Party (PAS); The National Trust Party (AMANAH); The Muslim Youth Movement of Malaysia (ABIM) and the Malaysian Muslim Solidarity Front (ISMA) - towards the Arab Uprisings in the Middle East and North Africa. The book analyses the perceptions of Islamist movement activists, politicians and members in Malaysia towards the 2011 Arab Uprisings, popularly known as the 'Arab Spring'. A questionnaire based-survey as well as in-depth interviews with activists and leaders ranging from individuals in opposing political parties (PAS and AMANAH) to non-government Islamist organisations (ABIM and ISMA) informs the findings of the book. Using quantitative and qualitative methods, the author analyses how the events impacted the activism, political approach and attitudes of the members of Islamic movements towards the issues of regime change, civil disobedience, political revolution, democracy, Islamism and political stability. The book demonstrates that Malaysian Islamists are mainly in support of free and democratic elections as a medium for political change as opposed to overthrowing the previous BN-led regime via civil disobedience, street demonstration or 'revolution'. A novel approach in examining the connections between Islamic movements in Southeast Asia and the Middle East and Africa, this book will be of interest to academics in the fields of Politics, History, Social Movements, Political Islam, Middle Eastern Studies and Southeast Asian Studies.

Reforming Senates - Upper Legislative Houses in North Atlantic Small Powers 1800-present (Paperback): Nikolaj Bijleveld, Colin... Reforming Senates - Upper Legislative Houses in North Atlantic Small Powers 1800-present (Paperback)
Nikolaj Bijleveld, Colin Grittner, Wybren Verstegen, David Smith
R1,236 Discovery Miles 12 360 Ships in 12 - 17 working days

The book includes chapters on a broad range of countries including Canada, Denmark, Ireland, Sweden, Norway and the NetherlandsThe history of senates and upper chambers is especially pertinent given ongoing controversies in larger countries such as the UK and USThe book includes contributions from leading scholars such as Linda Cardinal and Torbjoern Nilsson

Unintended Consequences of EU External Action (Paperback): Olga Burlyuk, Gergana Noutcheva Unintended Consequences of EU External Action (Paperback)
Olga Burlyuk, Gergana Noutcheva
R1,225 Discovery Miles 12 250 Ships in 12 - 17 working days

This book offers a conceptualisation of unintended consequences and addresses a set of common research questions, highlighting the nature (what), the causes (why), and the modes of management (how) of unintended consequences of the European Union's (EU) external action. The chapters in the book engage with conceptual and empirical dimensions of the topic, as well as scholarly and policy implications thereof. They do so by looking at EU external action across various policy domains (including trade, migration, development, state-building, democracy promotion, and rule of law reform) and geographic areas (including the USA, Russia, the Western Balkans, the southern and eastern European neighbourhood, and Africa). The book contributes to the study of the EU as an international actor by broadening the notion of its impact abroad to include the unintended consequences of its (in)actions and by shedding new light on the conceptual paradigms that explain EU external action. This book fills the gap in IR and EU scholarship concerning unintended consequences in an international context and will be of interest to anyone studying this important phenomenon. It was originally published as a special issue of The International Spectator (Italian Journal of International Affairs). Chapters 1, 3, 7, 8 and 9 are available Open Access at https://www.routledge.com/products/9780367346492.

Brexit Geographies (Paperback): Mark Boyle, Ronan Paddison, Peter Shirlow Brexit Geographies (Paperback)
Mark Boyle, Ronan Paddison, Peter Shirlow
R1,235 Discovery Miles 12 350 Ships in 12 - 17 working days

This comprehensive volume explores the political, social, economic and geographical implications of Brexit within the context of an already divided UK state. It demonstrates how support for Brexit not only sharpened differences within England and between the separate nations comprising the UK state, but also reflected how austerity politics, against which the referendum was conducted, impacted differently, with north and south, urban and rural becoming embroiled in the Leave vote. This book explores how, as the process of negotiating the secession of the UK from the EU was to demonstrate, the seemingly intractable problem of the Irish border and the need to maintain a 'soft border' provided a continuing obstacle to a smooth transition. The authors in this book also explore various other profound questions that have been raised by Brexit; questions of citizenship, of belonging, of the probable impacts of Brexit for key economic sectors, including agriculture, and its meaning for gender politics. The book also brings to the forefront how the UK was geographically imagined - a new lexicon of 'left behind places', 'citizens of somewhere' and 'citizens of nowhere' conjuring up new imaginations of the spaces and places making up the UK. This book draws out the wider implications of Brexit for a refashioned geography. It was originally published as a special issue of the journal Space and Polity.

Judicializing the Administrative State - The Rise of the Independent Regulatory Commissions in the United States, 1883-1937... Judicializing the Administrative State - The Rise of the Independent Regulatory Commissions in the United States, 1883-1937 (Paperback)
Hiroshi Okayama
R1,233 Discovery Miles 12 330 Ships in 12 - 17 working days

A basic feature of the modern US administrative state taken for granted by legal scholars but neglected by political scientists and historians is its strong judiciality. Formal, or court-like, adjudication was the primary method of first-order agency policy making during the first half of the twentieth century. Even today, most US administrative agencies hire administrative law judges and other adjudicators conducting hearings using formal procedures autonomously from the agency head. No other industrialized democracy has even come close to experiencing the systematic state judicialization that took place in the United States. Why did the American administrative state become highly judicialized, rather than developing a more efficiency-oriented Weberian bureaucracy? Legal scholars argue that lawyers as a profession imposed the judicial procedures they were the most familiar with on agencies. But this explanation fails to show why the judicialization took place only in the United States at the time it did. Okayama demonstrates that the American institutional combination of common law and the presidential system favored policy implementation through formal procedures by autonomous agencies and that it induced the creation and development of independent regulatory commissions explicitly modeled after courts from the late nineteenth century. These commissions judicialized the state not only through their proliferation but also through the diffusion of their formal procedures to executive agencies over the next half century, which led to a highly fairness-oriented administrative state.

Global Environmental Governance in the Information Age - Civil Society Organizations and Digital Media (Paperback): Jerome... Global Environmental Governance in the Information Age - Civil Society Organizations and Digital Media (Paperback)
Jerome Duberry
R1,232 Discovery Miles 12 320 Ships in 12 - 17 working days

This book examines the impact of current and emerging digital technologies on global environmental governance, and in particular on environmental civil society organizations. Technological innovations are constantly emerging: internet and social media platforms, blockchains, big data, and artificial intelligence are some of the most common or promising digital technologies of our times. Through case studies and the analysis of concrete applications of digital technologies, this book shows how these digital technologies can be deployed to support global environmental governance, and in particular a multi-stakeholder approach to the protection of the environment. It provides an overview of the diverse uses of these digital technologies by civil society organizations (CSOs) in global environmental governance. In this fast-changing context, the capacity of environmental CSOs to manage and benefit from digital technologies, and to produce and distribute information, can strengthen their participation in global environmental governance. Their key roles, including advocacy, monitoring, knowledge production, fundraising, nudging individual behaviors, and project implementation, greatly benefit from the use of these technologies. By examining some of the most-utilized current digital technologies and presenting some of the most prominent emerging ones, this book aims to illustrate how active civil society organizations operate, and how ICTs support some of their roles, and therefore their participation in global environmental governance. This book will appeal to scholars and students of environmental studies and politics, global governance, political sociology, geography and communication studies along with policy makers and communication specialists from the environmental community.

Social Closure and International Society - Status Groups from the Family of Civilised Nations to the G20 (Paperback): Tristen... Social Closure and International Society - Status Groups from the Family of Civilised Nations to the G20 (Paperback)
Tristen Naylor
R1,250 Discovery Miles 12 500 Ships in 12 - 17 working days

Laying the foundations of a theory of 'international social closure' this book examines how actors compete for a seat at the table in the management of international society and how that competition stratifies the international domain. In a broad historical survey from the 'Family of Civilised Nations', through the Great Powers' club, to the G7 and G20 today, Naylor investigates the politics of membership in the exclusive clubs that manage international society and ensure its survival, providing us with a new way to think about how status competition has changed over time and what this means for international politics today. With its sociologically grounded theory, this book advances English School scholarship and transforms the study of contemporary summitry, providing a ground-breaking approach rooted in archival research, elite interviews, and ethnographic participant observation. This book is of interest to international relations scholars interested in the 'expansion' and globalisation of international society, the history of international summits, and transformations in international order, as well as to those examining concepts including stratification, hierarchy, and networked governance. With its emphasis on non-state actors in global governance, scholars and practitioners alike working on/for civil society will also find this research of great value.

The Evolution of the Asian Developmental State - Hong Kong and Singapore (Paperback): J. J. Woo The Evolution of the Asian Developmental State - Hong Kong and Singapore (Paperback)
J. J. Woo
R1,229 Discovery Miles 12 290 Ships in 12 - 17 working days

Many East Asian states have undergone profound economic transformations over the last two decades. Singapore and Hong Kong especially have adapted to shifting economic and technological conditions by transforming themselves into 'smart developmental states'. In these cities, the proliferation of digital technologies has given rise to new growth sectors and opened up new areas of political contestation within these early proponents of the developmental state model. Providing a theoretical and empirical discussion of the Asian developmental state model, the book assesses the evolution of the developmental state model, considers recent developments in the field and evaluates the development state's continued relevance as a conceptual framework for understanding the politics of economic development. Focusing on digital and technology-enabled economic activities in Hong Kong and Singapore, the author explores the various policies that allow developmental states to stimulate economic growth, ensure organizational coherence, and engage businesses and other stakeholders. This book will be of interest to scholars and researchers of political economy and economic development in Asia as well as business professionals and other practitioners.

World Political Systems after Polarity (Paperback): Nerses Kopalyan World Political Systems after Polarity (Paperback)
Nerses Kopalyan
R1,230 Discovery Miles 12 300 Ships in 12 - 17 working days

What will the current global political order look like when American unipolarity ends? Historically, the power configurations of world political systems have been defined by four structures: multipolarity, tripolarity, bipolarity, and unipolarity. These concepts inform both the formulation and the analysis of short-term policies and long-term, grand strategies of powerful actors in the world political order and may be of profound importance to the future peace and stability of the global system. The concept of nonpolarity, however, has never been addressed as a possible or a potential structural formulation in the nomenclature of global political systems. This book provides a coherent conceptualization of nonpolarity and how diplomacy will operate in a more collective age, and fits into the ongoing discussion about the nature of the political world order as we approach the end of the "American century."

National Security in the New World Order - Government and the Technology of Information (Hardcover): Andrea Monti, Raymond Wacks National Security in the New World Order - Government and the Technology of Information (Hardcover)
Andrea Monti, Raymond Wacks
R4,056 Discovery Miles 40 560 Ships in 12 - 17 working days

This important new book explores contemporary concerns about the protection of national security. It examines the role, influence, and impact of Big Tech on politics, power, and individual rights. The volume considers the manner in which digital technology and its business models have shaped public policy and charts its future course. In this vital text for legislators and policymakers, Andrea Monti and Raymond Wacks draw on several case studies to analyse the changing nature of national security and revisit the traditional idea of the sovereignty of the State. They highlight some of the limitations of the conventional understanding of public policy, national security, and the rule of law to reveal the role of digital technology as an enabler as well as discriminator in governance and social disorder. Further, the chapters in the book explore the tenuous balance between individual freedom and national security; the key role of data protection in safeguarding digital data; Big Tech's appropriation of national security policy; the debate relating to datagathering technologies and encryption; and offers an unsettling answer to the question 'what is a leak?' A stimulating read, this key text will be of immense interest to scholars of politics, cyberculture, and national security, as well as to policy analysts, lawyers, and journalists.

American Cultures as Transnational Performance - Commons, Skills, Traces (Hardcover): Katrin Horn, Leopold Lippert, Ilka Saal,... American Cultures as Transnational Performance - Commons, Skills, Traces (Hardcover)
Katrin Horn, Leopold Lippert, Ilka Saal, Pia Wiegmink
R4,063 Discovery Miles 40 630 Ships in 12 - 17 working days

The essays in this book productively conjoin the fields of performance studies and American studies. The book will appeal to international programs and research projects in American Studies, Cultural Studies, Performance Studies, and Theater Studies. The book features the documentation of the performance Border Movement... by Marina Barsy Janer and Caro Ley, and an interview with the performance artist Denise Uyehara.

Digital Disruption in Marketing and Communications - A Strategic and Organizational Approach (Paperback): Edoardo Magnotta Digital Disruption in Marketing and Communications - A Strategic and Organizational Approach (Paperback)
Edoardo Magnotta
R1,261 Discovery Miles 12 610 Ships in 12 - 17 working days

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies communicate and engage with each other. Marketing makes a company a change-maker, while communications tell the story to engage customers and stakeholders. The book introduces brand positioning (to match brand values and consumers' attributes), and brand as human being (to raise trust, loyalty and engagement among customers and stakeholders), through Enel X and its partnership with Formula E in the e-mobility case, and the PMI case (its disruptive effect on tobacco industry). After a deep analysis of the disruptive effects on business models of the digital transformation, the book explores digital communications through the Pietro Coricelli case (how a well-designed digital strategy can raise reputation and sales). The book also provides a new holistic approach and identifies a future leader, through the H-FARM case (how to disrupt business models and education). The book is aimed at researchers, students and practitioners, and provides an improved understanding of marketing and communications, and the evolution of the strategic, organisational, and behavioural model.

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