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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General

Bargaining with Multinationals - The Investment of Siemens and Nissan in North-East England (Hardcover): H. Loewendahl Bargaining with Multinationals - The Investment of Siemens and Nissan in North-East England (Hardcover)
H. Loewendahl
R2,701 Discovery Miles 27 010 Ships in 18 - 22 working days

Henry Bernard Loewendahl scrutinizes the relationship between multinational companies, regional development, and governments, using a framework of bargaining between government and multinationals. He critically analyzes the role of foreign investment in economic development, and examines how governments can link inward investment to regional economic development. Based on extensive use of data, interviews and case studies of Siemens and Nissan's UK investment, the book shows why MNCs have invested in the UK in the past, how they bargained with the government, and what the impact was on the national and regional economies. In particular, through linking the strategy of multinationals to the location advantages of the UK, it is argued that labor flexibility and incentives were crucial to investment decisions. Loewendahl recommends a framework to integrate endogenous and exogenous approaches to developments; and proposes a greater role for the region and the EU to control incentives and monitor multinationals.

Sustainability in Manufacturing Enterprises - Concepts, Analyses and Assessments for Industry 4.0 (Hardcover, 1st ed. 2016):... Sustainability in Manufacturing Enterprises - Concepts, Analyses and Assessments for Industry 4.0 (Hardcover, 1st ed. 2016)
Ibrahim Garbie
R4,330 Discovery Miles 43 300 Ships in 10 - 15 working days

This book explores sustainability within manufacturing enterprises and examines the concepts and principles of this field. It also reviews the quantitative and qualitative tools available for analytic assessment. It presents a new framework for sustainable manufacturing requirements and discusses the implementation of sustainable manufacturing in terms of practices, indicators, and sustainability level assessments. The book also details the important conditions necessary for the conversion of existing traditional plants to ones with more sustainable processes. Chapters explore topics including the assessment of economic sustainability, social sustainability, environmental sustainability, sustainable manufacturing practices, and sustainability optimization. Serving as a reference for engineers, managers, and practitioners involved in manufacturing, this book will also be a valuable resource to students and researchers of industrial engineering, manufacturing engineering, systems engineering, and operations management.

Digitalisation in Mobility Service Industry - A Survey-based Expert Analysis (Hardcover, 1st ed. 2022): Patrick Siegfried Digitalisation in Mobility Service Industry - A Survey-based Expert Analysis (Hardcover, 1st ed. 2022)
Patrick Siegfried
R2,039 Discovery Miles 20 390 Ships in 10 - 15 working days

This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation. The content covers both changes in the relationship between the company and its customers and a potential paradigm shift among leading companies. The findings suggest that a shift from traditional mobility management to a more customer-centred management perspective is both widely accepted and increasingly necessary. Nevertheless, the inclusion of services that are not primarily concerned with overcoming spatial distances is considered to be less attractive. Given its scope, the book will be of interest to researchers and professionals who are involved in digitalisation in the mobility service industry.

Lean Management and Kaizen - Fundamentals from Cases and Examples in Operations and Supply Chain Management (Hardcover, 1st ed.... Lean Management and Kaizen - Fundamentals from Cases and Examples in Operations and Supply Chain Management (Hardcover, 1st ed. 2020)
Marc Helmold
R2,433 Discovery Miles 24 330 Ships in 18 - 22 working days

The book provides a holistic and practical approach to lean management throughout the business value chain. The lean management framework and tools demonstrate the optimal design and use of methods, tools and principles for companies and organisations. The author describes comprehensively how lean management enables companies to concentrate on value-adding activities and processes to achieve a long-term, sustainable competitive advantage. A wealth of best practices, industry examples and case studies are used to reveal the diversity and opportunities of lean management methodologies, methods and principles. Moreover, the book shows how lean management principles are ultimately applied in industries like automotive, healthcare, education and services industries.

Smart Manufacturing - Concepts and Methods (Paperback): Masoud Soroush, Mcketta Michael Baldea, Thomas F. Edgar Smart Manufacturing - Concepts and Methods (Paperback)
Masoud Soroush, Mcketta Michael Baldea, Thomas F. Edgar
R4,003 Discovery Miles 40 030 Ships in 10 - 15 working days

Research efforts in the past ten years have led to considerable advances in the concepts and methods of smart manufacturing. Smart Manufacturing: Concepts and Methods puts these advances in perspective, showing how process industries can benefit from these new techniques. The book consolidates results developed by leading academic and industrial groups in the area, providing a systematic, comprehensive coverage of conceptual and methodological advances made to date. Written by leaders in the field from around the world, Smart Manufacturing: Concepts and Methods is essential reading for graduate students, researchers, process engineers, and managers. It is complemented by a companion book titled Smart Manufacturing: Applications and Case Studies, which covers the applications of smart manufacturing concepts and methods in process industries and beyond.

Smart Manufacturing - Applications and Case Studies (Paperback): Masoud Soroush, Mcketta Michael Baldea, Thomas F. Edgar Smart Manufacturing - Applications and Case Studies (Paperback)
Masoud Soroush, Mcketta Michael Baldea, Thomas F. Edgar
R4,018 Discovery Miles 40 180 Ships in 10 - 15 working days

Research efforts in the past decade have led to considerable advances in the concepts and methods of smart manufacturing. Smart Manufacturing: Applications and Case Studies includes information about the key applications of these new methods, as well as practitioners' accounts of real-life applications and case studies. Written by thought leaders in the field from around the world, Smart Manufacturing: Applications and Case Studies is essential reading for graduate students, researchers, process engineers and managers. It is complemented by a companion book titled Smart Manufacturing: Concepts and Methods, which describes smart manufacturing methods in detail.

Paper and the British Empire - The Quest for Imperial Raw Materials, 1861-1960 (Hardcover): Timo Sarkka Paper and the British Empire - The Quest for Imperial Raw Materials, 1861-1960 (Hardcover)
Timo Sarkka
R4,406 Discovery Miles 44 060 Ships in 9 - 17 working days

Paper and the British Empire examines the evolution of the paper industry within British organisational frameworks and highlights the role of the Empire as a market and business-making area in a world of shrinking commerce and rising trade barriers. Drawing on a valuable range of primary sources, this book covers the period 1861-1960 and examines events from the establishment of free trade backed by the gold standard to Britain's membership of the European Free Trade Association. In the field of the paper industry, the speed and intensity of the industrialisation process around the globe have been shaped by a wide variety of variables, including the surrounding institutional framework; entrepreneurial and organisational strategies; the cost and accessibility of transport; and the availability of capital, knowledge, energy resources, and technology. The supply of papermaking raw materials has also been key and has historically been the most important determinant for geographical location and dominance. The research in this work focuses on the roles played by such variants, on the one hand, and demand characteristics on the other. In particular, it considers developments connected to a quest for Empire-grown raw materials in order to tackle the problem of the lack of indigenous raw materials and the resulting dependence on Scandinavian wood pulp imports. This text is of considerable interest to advanced students and researchers in economic history, business history, and the paper industry, and will also be useful to organisations working within the pulp and paper industries.

Exposure - Poisoned Water, Corporate Greed, and One Lawyer's Twenty-Year Battle Against DuPont (Paperback): Robert Bilott Exposure - Poisoned Water, Corporate Greed, and One Lawyer's Twenty-Year Battle Against DuPont (Paperback)
Robert Bilott
R461 R432 Discovery Miles 4 320 Save R29 (6%) Ships in 18 - 22 working days
Manufacturing and Jobs in South Asia - Strategy for Sustainable Economic Growth (Hardcover, 1st ed. 2019): Sachin Chaturvedi,... Manufacturing and Jobs in South Asia - Strategy for Sustainable Economic Growth (Hardcover, 1st ed. 2019)
Sachin Chaturvedi, Sabyasachi Saha
R4,636 Discovery Miles 46 360 Ships in 10 - 15 working days

This book analyzes the structural factors that underlie the persistent mass poverty and extreme inequality in South Asian countries. It highlights the fact that the supposed trade-off between output growth and job creation is a false dilemma. Growth can create jobs, and jobs can drive growth, mutually reinforcing one another. Increased employment and better jobs would mitigate the problems arising from a widening inequality gap. The book argues that policies focused on employment generation, mostly through industrialization, are the way forward in terms of providing livelihoods, sustaining growth and reducing inequality. The book is divided into two main parts. Part A explores cases in selected countries in South Asia in detail, primarily focusing on the opportunities and challenges of job creation in the manufacturing sector, as well as related issues, including constraints on manufacturing-sector growth in South Asia, exports and trade linkages, participation in value chains and the role of investment. In turn, Part B addresses a number of aspects that can promote a deeper understanding of strategies for industrialization and employment creation in the South Asian context, including regional cooperation, skill development, and industrial competitiveness. Gathering contributions from some of the region's top minds, this book is of interest to scholars, researchers, policymakers and industry analysts alike.

Multistate System Reliability with Dependencies (Paperback): Agnieszka Blokus Multistate System Reliability with Dependencies (Paperback)
Agnieszka Blokus
R3,932 Discovery Miles 39 320 Ships in 10 - 15 working days

Multistate System Reliability with Dependencies explains how to select a model of load sharing that best describes the impact of changes in reliability states of components. This is mainly achieved via a generalization of two-state system reliability analysis, where equal load sharing and local load sharing rules are commonly used. The material covers basic concepts of traditional reliability theory, including the concept of probability, failures, series and parallel systems, k-out-of-n systems, and more. It features cutting-edge theorems on the reliability analysis of multistate systems that take into account component degradation and dependencies between subsystems and components in subsystems. Other themes addressed include renewable systems and the availability analysis of multistate systems. Combining results of the reliability analysis of multistate systems with dependent components and the results of the classical renewal theory, the availability analysis of multistate systems under the assumption of imperfect renovation is also provided.

Sustainable Luxury and Craftsmanship (Hardcover, 1st ed. 2020): Miguel Angel Gardetti, Ivan Coste-Maniere Sustainable Luxury and Craftsmanship (Hardcover, 1st ed. 2020)
Miguel Angel Gardetti, Ivan Coste-Maniere
R3,106 Discovery Miles 31 060 Ships in 18 - 22 working days

This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be a metaphor for the cultures, art traditions, and innovations of various nationalities, continuing the legacy of local craftsmanship.

The Korean Automotive Industry, Volume 1 - Beginnings to 1996 (Hardcover, 1st ed. 2022): A. J. Jacobs The Korean Automotive Industry, Volume 1 - Beginnings to 1996 (Hardcover, 1st ed. 2022)
A. J. Jacobs
R3,681 Discovery Miles 36 810 Ships in 10 - 15 working days

In 1962, South Korea assembled just 1,100 new automobiles. By 1996, this total had soared to 2,812,714. What explains this remarkable growth? The answer is complex, and involves a combination of a supportive State, timely technology alliances, a skilled but historically low-paid workforce, aggressive pricing, savvy entrepreneurs, and fortuitous circumstances. Despite this amazing ascent, comparatively little has been written about the Korean auto industry in English. In the first of a two-volume set, this 11-chapter book seeks to help fill this void by providing in-depth examinations of all six of Korea's automakers from their beginnings through 1996. Uniquely written from the perspective of industry analysts at the time (without knowledge of the Asian Fiscal Crisis), the book should prove informative to practitioners, scholars, and students interested in automotive history, international political economy, Asian studies, and more.

Marketing Opportunities and Challenges in a Changing Global Marketplace - Proceedings of the 2019 Academy of Marketing Science... Marketing Opportunities and Challenges in a Changing Global Marketplace - Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference (Hardcover, 1st ed. 2020)
Shuang Wu, Felipe Pantoja, Nina Krey
R6,621 Discovery Miles 66 210 Ships in 10 - 15 working days

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Learning Factories - The Nordic Model of Manufacturing (Hardcover, 1st ed. 2018): Halvor Holtskog, Elias G Carayannis, Aris... Learning Factories - The Nordic Model of Manufacturing (Hardcover, 1st ed. 2018)
Halvor Holtskog, Elias G Carayannis, Aris Kaloudis, Geir Ringen
R3,421 Discovery Miles 34 210 Ships in 18 - 22 working days

This book examines how the norms, culture, and practices of the socio-economic Nordic model give them a competitive edge in globalized production chains. Using the Norwegian automotive industry - one of the most globalized industries in the world - as the empirical foundation of the book, it examines the strengths, tensions, and challenges the Norwegian work organization style meets in this particular business environment. It explores the current indicators of competitiveness, innovation, scientific excellence, and well-being as compared with the US, UK, EU, Japan, and elsewhere to address the hotly debated question of how institutions and culture contribute to or inhibit certain forms of work organization, learning, and economic performance. Integrating action research, organization studies, and learning and innovation economics, this book provides a more precise understanding of how institutions and cultures at a macro level shape learning practices in a competitive industry.

Operations Management in Japan - The Efficiency of Japanese Manufacturing (Hardcover): Hiromichi Shibata Operations Management in Japan - The Efficiency of Japanese Manufacturing (Hardcover)
Hiromichi Shibata
R4,491 Discovery Miles 44 910 Ships in 10 - 15 working days

This book provides insights into Japanese production and operations management through the roles and human resource management of Japanese manufacturing engineers and how their roles contribute to efficient manufacturing. The book looks at six industries i.e. automobile, electronics, business machine industries of the parts processing and assembly sector, steel, chemical and pharmaceutical industries of the material processing sector, and 13 Japanese leading multinational companies. It also compares Japanese automotive firms with their German, French, and American counterparts. The analysis reveals that many managers, employees, and scholars underappreciate the roles and contributions of manufacturing engineers in the United States. The book will offer invaluable lessons to management scholars interested in operations management and global supply chains, especially in the context of the Japanese manufacturing industry.

Become a Fashion Insider - A modern-day guide to launching and growing a fashion brand (Hardcover): Dessy Tsolova Become a Fashion Insider - A modern-day guide to launching and growing a fashion brand (Hardcover)
Dessy Tsolova
R693 R622 Discovery Miles 6 220 Save R71 (10%) Ships in 18 - 22 working days
Chinese Local New Luxury Brands in a Digitally Empowered Era - Cultivation, Transformation and Upgrading (Hardcover, 1st ed.... Chinese Local New Luxury Brands in a Digitally Empowered Era - Cultivation, Transformation and Upgrading (Hardcover, 1st ed. 2021)
Hongbo Lai
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.

Reshore Production Now - How to Rebuild Manufacturing and Restore High Wages, High Profits, and National Prosperity in the USA... Reshore Production Now - How to Rebuild Manufacturing and Restore High Wages, High Profits, and National Prosperity in the USA (Hardcover)
William A. Levinson
R4,448 Discovery Miles 44 480 Ships in 18 - 22 working days

This book addresses the vital importance of reshoring US manufacturing capability to ensure economic and military security and then discusses the proven methods that the United States used to gain manufacturing supremacy in the first place. The vital takeaway is: If the job can be made sufficiently productive, the per-unit labor cost ceases to be relevant which means a business can pay high wages, realize high profits, and deliver low prices simultaneously. The contest is then not between high wages and cheap labor, but between efficiency and inefficiency and, when automation is involved, machine against machine. Readers will be able to put these principles to work very quickly to achieve tangible results. The relatively low Federal minimum wage has meanwhile become a major issue, but inflation skyrocketed in the second quarter of 2022 when higher wages, and higher demand for goods and services, were not matched with higher productivity. The book addresses the relationship between the money supply and the velocity of money to prices, wages, and productivity. A manufacturing resurgence in the United States will not only increase our standard of living enormously but generate taxable economic activity that will help pay down rather than increase the Federal debt. Higher productivity also delivers a greater supply of goods to accompany higher wages, and thus works against inflation. This can prevent looming recessions and disruptions.

My Cognitive autoMOBILE Life - Digital Divorce from a Cognitive Personal Assistant (Hardcover, 1st ed. 2017): Sebastian... My Cognitive autoMOBILE Life - Digital Divorce from a Cognitive Personal Assistant (Hardcover, 1st ed. 2017)
Sebastian Wedeniwski, Stephen Perun
R1,742 Discovery Miles 17 420 Ships in 10 - 15 working days

Only ten years ago driving was about horsepower, style and comfort -- people said they loved their cars. Today, we can see the transformation in the automotive industry including ridesharing and carsharing with the new concepts of mobility and motion changing every day. Will consumers lose the e-motion they previously had for their vehicles? Maybe the new e-motion will be a different type of connection, one that understands, learns, and reasons as you move through your life; this is the concept of a cognitive vehicle and lifestyle that is discussed within. This book provides the trends and technologies in the automotive industry as it moves from a connected vehicle to a cognitive vehicle and how automotive manufactures facing the market shift from an organizational-centered to an individual-centered economy.

Reshore Production Now - How to Rebuild Manufacturing and Restore High Wages, High Profits, and National Prosperity in the USA... Reshore Production Now - How to Rebuild Manufacturing and Restore High Wages, High Profits, and National Prosperity in the USA (Paperback)
William A. Levinson
R1,264 Discovery Miles 12 640 Ships in 10 - 15 working days

This book addresses the vital importance of reshoring US manufacturing capability to ensure economic and military security and then discusses the proven methods that the United States used to gain manufacturing supremacy in the first place. The vital takeaway is: If the job can be made sufficiently productive, the per-unit labor cost ceases to be relevant which means a business can pay high wages, realize high profits, and deliver low prices simultaneously. The contest is then not between high wages and cheap labor, but between efficiency and inefficiency and, when automation is involved, machine against machine. Readers will be able to put these principles to work very quickly to achieve tangible results. The relatively low Federal minimum wage has meanwhile become a major issue, but inflation skyrocketed in the second quarter of 2022 when higher wages, and higher demand for goods and services, were not matched with higher productivity. The book addresses the relationship between the money supply and the velocity of money to prices, wages, and productivity. A manufacturing resurgence in the United States will not only increase our standard of living enormously but generate taxable economic activity that will help pay down rather than increase the Federal debt. Higher productivity also delivers a greater supply of goods to accompany higher wages, and thus works against inflation. This can prevent looming recessions and disruptions.

Reliability and Risk Analysis (Hardcover, 2nd edition): Mohammad Modarres, Katrina Groth Reliability and Risk Analysis (Hardcover, 2nd edition)
Mohammad Modarres, Katrina Groth
R4,249 Discovery Miles 42 490 Ships in 10 - 15 working days

Emphasises an introduction and explanation of the practical methods used in reliability, and risk studies with a discussion of their uses and limitations Offers basic and advanced methods in reliability analysis that are commonly used in daily practice Provides methods that address unique topics such as dependent failure analysis, importance analysis, and analysis of repairable systems Presents a comprehensive overview of modern probabilistic life assessment methods such as Bayesian estimation, system reliability analysis, and human reliability Includes many ends of chapter problems, a tools website with computational codes, along with a solutions manual to support course adoptions

Understanding Luxury Fashion - From Emotions to Brand Building (Hardcover, 1st ed. 2020): Isabel Cantista, Teresa Sadaba Understanding Luxury Fashion - From Emotions to Brand Building (Hardcover, 1st ed. 2020)
Isabel Cantista, Teresa Sadaba
R4,312 Discovery Miles 43 120 Ships in 10 - 15 working days

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

Factories of the Future - The Italian Flagship Initiative (Hardcover, 1st ed. 2019): Tullio Tolio, Giacomo Copani, Walter Terkaj Factories of the Future - The Italian Flagship Initiative (Hardcover, 1st ed. 2019)
Tullio Tolio, Giacomo Copani, Walter Terkaj
R1,492 Discovery Miles 14 920 Ships in 18 - 22 working days

This book is open access under a CC BY 4.0 license.This book presents results relevant in the manufacturing research field, that are mainly aimed at closing the gap between the academic investigation and the industrial application, in collaboration with manufacturing companies. Several hardware and software prototypes represent the key outcome of the scientific contributions that can be grouped into five main areas, representing different perspectives of the factory domain:1) Evolutionary and reconfigurable factories to cope with dynamic production contexts characterized by evolving demand and technologies, products and processes.2) Factories for sustainable production, asking for energy efficiency, low environmental impact products and processes, new de-production logics, sustainable logistics.3) Factories for the People who need new kinds of interactions between production processes, machines, and human beings to offer a more comfortable and stimulating working environment.4) Factories for customized products that will be more and more tailored to the final user's needs and sold at cost-effective prices.5) High performance factories to yield the due production while minimizing the inefficiencies caused by failures, management problems, maintenance.This books is primarily targeted to academic researchers and industrial practitioners in the manufacturing domain.

Sustainable Luxury - An International Perspective (Hardcover, 1st ed. 2022): Claudia E. Henninger, Navdeep K. Athwal Sustainable Luxury - An International Perspective (Hardcover, 1st ed. 2022)
Claudia E. Henninger, Navdeep K. Athwal
R4,636 Discovery Miles 46 360 Ships in 10 - 15 working days

This book addresses the issue of sustainability in the luxury industry, which has become a major topic of concern for brand managers, scholars, policy-makers, the media, and academia. Spanning 13 chapters, the authors provide insights from developed and developing countries, whilst at the same time exploring a variety of issues within sustainable luxury, the hidden value of secondhand, eco-luxury, circular economy principles and perceptions, ethical sourcing and eco-label strategies. All of which can be linked to the broader theme of SDG12: Responsible Production and Consumption. Thus, the book not only has a wide geographical scope but also brings together a collection of scholars spanning many disciplines such as marketing, management, textiles, fashion, economics, and digital media. Offering a combination of empirical and conceptual works, the book also provides important insights for future research enquiries.

Interpretations of Luxury - Exploring the Consumer Perspective (Hardcover, 1st ed. 2018): Linda Lisa Maria Turunen Interpretations of Luxury - Exploring the Consumer Perspective (Hardcover, 1st ed. 2018)
Linda Lisa Maria Turunen
R4,546 Discovery Miles 45 460 Ships in 10 - 15 working days

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

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