Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker - and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio. Industry Insight Interviews: Peter Betsche, CEO, Arvenco David Edgar, one of the founding partners of Bureaux Design Associates (BDA) Michael Fisher, Creative Director - Menswear, Fashion Snoops Jaana Jatyri, founder of Trendstop Volker Ketteniss, Head of Menswear, WGSN Sandy MacLennan, founder of East Central Studios Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide Barbara Vinken, Chair of Comparative and French Literature, University of Munich Geraldine Wharry, founder of Trend Atelier

Modest fashion has been gaining momentum in the mainstream global fashion industry over the past half-decade and is now a multi-billion-dollar retail sector. Its growing and now consistent appearance on high-profile fashion runways, on celebrities and in the headlines of fashion publications and news outlets, has shown that the modest fashion movement is hugely relevant to consumers. This is particularly true for millennials who are attracted to the feminist influences behind concealing your body, follow faith-based dress codes, or are attuned to social media, where more and more modest fashion bloggers are using imagery to inspire their followers. While the movement can credit European high fashion houses, like Gucci, for making conservative dresses and layering "in style" and "on trend," and subsequent Western labels like DKNY, H&M and Mango for dabbling in the realm of modest wear, it is the newly emerging group of faith-influenced fashion brands who are driving the revolution, along with a new crop of Muslim fashion bloggers. These have helped catapult demure dressing trends globally. This book speaks to the various personalities and companies who have helped shape the modest fashion industry into such a significant retail sector, while also exploring the controversies that lie at the heart of the movement, such as one pressing question: even if it covers the skin but is flamboyant, modeled with the purpose of attracting attention, and publicly promoted on social media, can fashion truly be modest?