This volume explores the complex relations between normsand exemplars of genres from business and technical communication. Contributors compare a variety of types of norm with textual practices in a variety of ways. The genres examined are typical of the range of audiences and media of workplace and business communication: product withdrawal notices, press releases, job ads, oral presentations, sales letters and tenders, chairman's reports, and technical reports. They are compared with norms set by teachers, by unimaginative practice, by more or less self-appointed experts, or by practioners who may not share the national or professional culture of their colleagues. However accurate these may be they never do justice to the complexity of 'reality'. The contributors to this volume use a wide variety of methods in their attempt to capture this reality. Many analyse texts, but all combine this procedure with at least one other approach and often more: questionnaires, experiments assessing the effect of manipulated texts, analysis of practitioner comments, and use of natural sources of practitioner judgements like award for good practice.

This volume brings together a selection of contributions presented at the 15th European Symposium on Languages for Special Purposes, held at the University of Bergamo (Italy) from 29 August to 2 September 2005. The conference title, « New Trends in Specialized Discourse, reflects the emphasis given to recent orientations in research, coming from established as well as new authors in the field. As suggested by the title of this volume, the analysis of specialized discourse calls for a specialized discourse analysis. When applied linguists deal with vocational discourses, they are faced with a double challenge: on the one hand, an understanding of textualisations often alien to the general language; on the other hand, the use of analytical tools designed specifically for their investigation. The studies presented in this volume position themselves somewhere along this continuum, focusing alternatively on converging/diverging features of texts and discourses.

This book is one of the first systematic studies to describe the linguistic repertoire and the communicative strategies adopted by Ghanaian immigrants in Italy. The linguistic repertoire of the Ghanaian community in Bergamo (Northern Italy) is described with a special focus on the different codes composing it. The author analyzes the role that each code plays in expressing the community members' ethnic and linguistic identity, and the speakers' attitudes towards each code. She draws on the results of qualitative analysis - adopting both a macro-sociolinguistic and a micro-socio-linguistic perspective - of a database of face-to-face interactions and of formal interviews involving a selected group of Ghanaian immigrants.

This volume reflects the results of a workshop on the investigation of specialized discourse in a diachronic perspective, held within the 15th European Symposium on Language for Special Purposes ('New Trends in Specialized Discourse', Bergamo 2005). The articles deal with developments from the late medieval period to the present day, and the book encompasses studies in which the long-established tradition of domain-specific English is highlighted. The fields of contributions range from scientific to legal to political and business discourse. Special attention is given to argumentation, in an attempt to assess the time-depth of typical rhetorical strategies. Some methodological innovations are introduced in corpus linguistics. Numerous contributions bring new materials to scholarly discussion, as recently released or in-progress 'second-generation' corpora are used as data. Recent changes in present-day legal and scientific writing are also discussed as they witness fast adaptation to new requirements, due to the advent and growing familiarity of new technologies, international law and changes in academia.

Subjectivity, the speaker's expression of self in discourse, is a relatively under-researched area in the field of applied linguistics: this book examines the role of subjectivity in the context of second language use. Drawing on insights from discourse analysis and pragmatics, it describes how a group of students studying French at degree level at the University of Cambridge, England, convey expressions of subjectivity in personal narratives and argumentative language. In this book, the author begins by introducing the reader to key areas in the study of discourse. Using a methodology that has much in common with descriptive linguistics, he provides a wide-ranging account of how forms in language are used to convey the expression of subjectivity. His particular concern is to examine how these markers of subjectivity are used differently by native and non-native speakers of French. The discussion is carefully supplemented throughout with a variety of exemplification and discourse types, including personal narratives in French and English and transcripts of video-taped interactions in role-plays. In the course of his analysis, the author questions long-held assumptions about the way French is taught in secondary schools and in higher education institutions. The range of issues discussed, as well as the variety of examples used, will make this a valuable book not only for students of applied linguistics but also for any reader wishing to gain a deeper understanding of how the expression of subjectivity can contribute to the learning of a second language.

This volume explores the relation between identity and diversity as the essential condition of interculturalism, and the sometimes positive, sometimes negative, role that identity and diversity play within intercultural dialogue in an increasingly globalised world. An international conference, in Madrid, October 2003, brought together scholars from four continents and allowed them to share their knowledge and learn about the issues of « identity and diversity: philological and philosophical reflections. The present volume contains a selection of the conference papers. The contributors explore the dynamics of identity as a process open to differences. Although identity and difference are not exclusively discursive, it is discourse and natural language that incorporate them.

Corpus-based studies of diachronic English have been thriving over the last three decades to such an extent that the validity of corpora in the enrichment of historical linguistic research is now undeniable. The present book is a collection of papers illustrating the state of the art in corpus-based research on diachronic English, by means of case-study expositions, software presentations, and theoretical discussions on the topic. The majority of these papers were delivered at the

Genre analysis has become firmly established as one of the most popular frameworks for the study of specialized genres in academic, professional and institutional as well as other workplace contexts. In recent years, genre theory has also developed in the direction of a more comprehensive and powerful multi-dimensional and multi-perspectived framework to examine not only the text but also the context in a much more meaningful manner than had ever been done earlier. The theoretical perspectives and the individual case studies of this volume testify to the wide range of methodological tools made available by genre theory, enabling researchers to handle problems relating to the description of variations in language use. Moreover, the following relevant issues are addressed: how are specialized genres constructed, interpreted and exploited in the achievement of specific goals in highly specialized contexts?

This volume focuses on the nature of official correspondence produced m the period after 1500, from Early Modern to nineteenth-century English. The contributions reflect the extent to which the genre is somewhat plastic in this period, gradually acquiring distinguishing conventions and protocols as the situations in which the letters themselves are encoded acquire more distinctiveness. Although correspondence has long been the object of diachronic studies, very little seems to be available as far as specialized usage is concerned, hence the specific interest in letters exchanged within scientific, diplomatic, and business networks. In addition, the study of business and official correspondence offered here profits from a multi-disciplinary and multi-methodological approach, as it relies on a rich array of databases and corpora of correspondence, ranging from highly specialized collections to more broadly constructed diagnostic corpora, in which correspondence is just one register or text-type. While specific attention is paid to phenomena relating to the expression of positive and negative politeness through the investigation of authentic (rather than constructed) texts, methodological issues are also taken into consideration.

This book reflects the vigorous interest in studies of business discourse(s) and culture(s) emerging from various Asian communities. It also records the diversity of methodological approaches, ontological perspectives and topics characterising a number of studies conducted by Asian and Western scholars on cultural and linguistic strategies and preferences identifiable in Asian or Asian-Western business interactions. The volume is structured in two parts, including chapters that address linguistic and textual issues (Part I) and cultural and pragmatic issues (Part II) of Asian business discourse(s). Even though the different domains identified--"linguistic, textual, pragmatic and cultural--"have been combined to provide useful organising labels, they remain strictly interrelated as their occurrence and variation have significant implications on one another.

Languages are inseparable from their contexts of use. They are not only congruent with, but also involved in the configuration of the worldviews and value systems manifested in cultures and embodied in texts. The spread of English worldwide foregrounds the issue of textual dynamics in intercultural settings. The production/reception of texts in English facilitates international contacts and exchanges, yet it also triggers hegemonic practices. The volume aims to investigate the representations and negotiations of sociocognitive identities in intercultural settings relevant for 'good practice'. Contributions explore 'languaging' strategies (verbal, visual, multimodal; English monolingual, bilingual, multilingual) through a range of methodological perspectives wherein the respect for sociocultural differences is a constitutive value.

Die Arbeiten zu Goethe und Thomas Mann spüren der Ranghöhe ihrer Sprachkunst nach. Diese wird an der Wortverwendung sichtbar gemacht und durch Textvergleiche verdeutlicht. Bei der Untersuchung des Tierepos vom Reineke Fuchs erweist sich das textbezogene Aufstellen von Wortfeldern als produktiv. Diese werden grafisch veranschaulicht. Die Thomas-Mann-Studien ermitteln lexikalische Gemeinsamkeiten in unterschiedlichen Romanen. Dieses Überschreiten der Textgrenze bedingt das Verlassen der Bereiche Lexik und Semantik, es werden auch Kategorien der Kommunikations-, der Literatur- und der Musikwissenschaft sowie Forschungsergebnisse von Zeithistorikern vergleichend herangezogen. In ihrer Diktion lässt sich die geistige Verwandtschaft beider Künstler überzeugend nachweisen.

This volume is a collection of eight articles on the general topics of translation. The common element running through them all is the analysis of samples of tourist literature and their translations, from a pragmatic point of view. The languages concerned are mainly English and Spanish, but examples of German and French texts are also included. The theoretical approaches are multifaceted. Relevance theory, systemic-functional linguistics and discourse analysis are some of the theoretical standpoints taken as a background. The book covers phenomena as varied as translation quality assessment, audience design and perlocutionary effects, dealing also with more specific features like thematic structure, inference and propositional meaning, discourse makers and grammatical metaphor in order to provide a wide range of analyses for the specialised reader.

Drawing on the recent renewal of interest in the debate on orality and literacy this book investigates the varying perceptions and representations of orality in contemporary Italian fiction, providing a fresh perspective on this rich and fast-developing debate and on the study of the Italian literary language. The book brings together a number of complementary approaches to orality from the fields of linguistics, literary and media studies and offers a detailed analysis of a broad variety of authors and texts that appeared over the last three decades - ranging from internationally acclaimed writers such as Celati, Duranti and Tabucchi, through De Luca and Baricco, to the latest generation of writers, such as Campo, Ballestra and Nove. By exploring the complementary facets of Italian orality, and its diachronical developments since the seventies, this study questions the traditionally dichotomic approach to the study of orality and literacy and posits a more flexible, cross-modal approach that accounts for the increasing hybridisation of text forms and media and for the greater interaction between the spoken and the written as well as their representations.

Topic of this volume is Pomattertitsch, a German dialect which is doomed to extinction. This Allemanic (Walser) dialect is spoken at Formazza, a tiny Alpine community in Italy, and after centuries of semi-secluded existence is now undergoing major transformations due to the rapidly declining number of its speakers and the limited range of its functions. Within the framework of language decay and death this analysis focuses on phenomena of linguistic variation at a morphosyntactic level. This comprehensive study includes a large body of spoken data collected from informants of different age groups and with different levels of language fluency and thus displays a unique picture of an endagered language.

How are migrants referred to in the media? What roles do they play and when are they quoted in news reports on immigration? Whose views are implicitly reinforced? Have these changed similarly in different European newspapers in recent years? Media and Migrants systematically addresses such questions by exploring the representation of immigration in two relatively new reception countries, Spain and Ireland, over the past decade. It focuses on the discourses (re)produced in four newspapers (El Pais, ABC, The Irish Times and the Irish Independent) in 1990, 1996 and 1999-2000. Both quantitative and qualitative methods are combined within a Critical Discourse Analysis framework, mainly bases on discourse-historical and socio-cognitive approaches. The analysis of descriptive and content categories is followed by the scrutiny of strategies of reference, predication, intertextuality and argumentation. The results illustrate an ongoing convergence of perceptions and discourses on ethnic alterity in Europe, as collective 'self' and 'other' are being redefined in the context of supranational integration and increasing migration worldwide.

"I want to teach you how to cook good food at home. By stripping away all the hard graft and complexity, anyone can produce mouth-watering recipes. Put simply, I'm going to show you how to cook yourself into a better cook." GORDON RAMSAY Gordon Ramsay's Ultimate Cookery Course is about giving home cooks the desire, confidence and inspiration to hit the stoves and get cooking, with over 120 modern, simple and accessible recipes. The ultimate reference bible, it's a lifetime's worth of expertise from one of the world's finest chefs distilled into a beautiful book. Learn how to cook incredible, flavoursome dishes in just ten minutes with Ramsay in 10, the new book out 14/10/21.

Intermediate students and their teachers will find this compact manual an invaluable resource for essay-writing and debate in German. Thirty sections provide questions and vocabulary on a range of contemporary issues guaranteed to stimulate thought and discussion. Includes introductory notes on approaches to group work and writing strategies. Topics include:
*computers
*the environment
*young people
*war and peace
*the third world

Dieses Buch gibt eine Einführung in das sonderpädagogische Fachgebiet der Unterstützten Kommunikation. Unterstützte Kommunikation zielt darauf, nichtsprechenden Menschen möglichst effektive Kommunikationsmöglichkeiten zur Verfügung zu stellen. Zu diesem Zweck werden Hilfsmittel, Techniken und Strategien entwickelt, die Lautsprache ergänzen oder ersetzen können. Im empirischen Teil der Arbeit wird ein Beitrag zur Bewertung moderner elektronischer Kommunikationshilfen geleistet. Die gesprächsanalytisch orientierte Studie untersucht ein Videomaterial von insgesamt 240 Minuten 1:1-Interaktionen zwischen nichtsprechenden Menschen und ihren natürlichsprechenden Partnern/Partnerinnen. Die Auswirkungen des Einsatzes von Sprachcomputern im Vergleich zu Kommunikationstafeln auf die Gesprächssituation werden analysiert.

Literacy in Lifeskills is designed for adult learners who have not acquired basic literacy skills in their primary language.

An interactive workbook for beginners to learn how to write and read Korean quickly! This easy workbook has everything you need to learn the Korean scripts--clear explanations, plentiful practice exercises, and free online audio recordings by native speakers. No prior knowledge of Korean is needed! Even if you're a complete beginner, you'll soon be reading and writing Korean with confidence. This book gives you a thorough grounding in the written Korean language, including its history and basic principles, the correct alphabet order, and clear instructions on how to read, write, and pronounce all the letters. The book is divided into three sections: Section 1: Vowels and Consonants. Shows you how the individual Korean letters are written and pronounced and how they are combined to formed syllables and words. Section 2: "Say It Like a Korean!" Teaches you to pronounce the sounds of Korean naturally. Section 3: Reading and Writing Practice. Fun exercises to reinforce your skills and expand your vocabulary--with useful everyday topics such as numbers, days of the week, places, shopping, and food. The ability to recognize, write, and pronounce Korean Hangul is reinforced through plentiful writing and listening exercises. Helpful drawings assist you to learn and remember the letters, while detailed guides show various handwriting styles and examples of poor letter formation. Printable flashcards to accompany the text are available for free online and help you to memorize and review what you learn. The approachable, conversational tones of this workbook combined with the highly effective exercises make this a perfect introduction to Hangul for beginning Korean language learners.

For beginning learners of Vietnamese, here's everything needed to learn the language effectively! Speak, read and write Vietnamese as it's actually used in real-life contexts in Vietnam today. This book has everything you need to learn the language effectively and to quickly achieve basic proficiency. No prior knowledge of Vietnamese is necessary Learn to communicate in everyday situations Connect with the cultural context of the language Includes 8 hours of native-speaker audio recordings Elementary Vietnamese was originally developed for classroom use at Harvard University and is designed to provide a solid grounding in Vietnamese grammar, usage and pronunciation. The lessons are carefully structured to guide you through the essential sentence patterns from your first encounter with them in dialogues to more detailed explanations and exercises. Each lesson contains a helpful cultural note and commonly-used proverbs and idiomatic expressions. This revised edition has been thoroughly updated to reflect recent developments in the language and culture. It includes audio recordings by native Vietnamese speakers for all of the lessons. Innovative pronunciation drills help you to improve your pronunciation and new usage examples, exercises and photos explore the diversity, heritage and history of today's Vietnam.

Teach yourself German in just 12 weeks with this fun, user-friendly, and uniquely visual language course. DK's 15 Minute German is the perfect course for busy people who want to learn German fast. Twelve themed chapters are broken down into easy-to-follow 15-minute daily lessons, spanning a range of practical themes, including leisure, business, food and drink, travel, and shopping. Each lesson combines vocabulary and grammar essentials with attractive full-colour images, making it quick, easy, and fun to learn new German vocabulary. There is no writing or homework - you simply use the cover flaps to hide the answers to exercises and test yourself as you learn. Each chapter ends with a review module, so you can track your progress and identify areas where you need further practice. The course includes a free audio app that enables you to hear German words and phrases spoken by native speakers. Use the app alongside the book's easy-to-use pronunciation guides to perfect your pronunciation and practise German conversation in real-life situations. Whether you're a complete beginner or just in need of a refresher course, there's no easier way to learn German than with 15 Minute German.

Idiomatic expressions are the 'salt and pepper' of any language. They give Spanish its colour and imagery, its richness and variety. From set phrases and idioms to metaphorical expressions and proverbs, these essential components allow users to add humour and spice to their language, vividly embodying Hispanic culture while naturalizing their communication style to more closely resemble that of native speakers. Key features: Includes a selection of the most widely used idioms from Spain and Latin America; Idioms are classified into specific and easy-to-reference categories; Creative activities, exercises, mnemonic devices and learning strategies facilitate the acquisition and mastery of idiomatic language; Connections between the Spanish language and Hispanic culture are explained and illustrated; Reference tables at the end of each section highlight similarities between English and Spanish usage of idiomatic language; Original samples, as well as fragments from various Spanish-speaking countries and well-known literary works, are included to help expose students to the use of idioms in journalistic and literary writing. Practical, informative and highly entertaining, this is the ideal text for all intermediate and advanced learners of Spanish.