Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices. This Handbook's main objective is to provide a roadmap through the complicated terrain of gender as it pertains to marketing and consumer behavior. The author also highlights that the study of gender is not restricted to certain theories, methods, or approaches. The unifying conclusion is that the study of gender is an important topic that has not received the attention it deserves within the marketing discipline; and attention to gender is crucial now more than ever. This book will give marketing scholars the guidance they need to incorporate the topic of gender into their research by highlighting the current conversations that are taking place in the field of marketing, and more importantly by illuminating the gap in which more scholarship is necessary to increase our understanding of gender complexities. Contributors include: J. Brace-Govan, J. Coffin, C. Coleman, S. Dobscha, J. Drenten, S. Dunnett, C.A. Eichert, S. Ferguson, L. Gurrieri, R.L. Harrison, W. Hein, G.H. Knudsen, J. Littlefield, P. Maclaran, A.-I. Nolke, S. O'Donohoe, J. Ostberg, N.J. Pendarvis, A.S. Rome, M. Sanghvi, K.C. Sredl, L. Steinfield, L. Stevens, L. Walther, M. Zawisza, L.T. Zayer

Naomi "Omie" Wise was drowned by her lover in the waters of North Carolina's Deep River in 1807, and her murder has been remembered in ballad and story for well over two centuries. Mistakes, romanticization and misremembering have been injected into Naomi's biography over time, blurring the line between reality and fiction. The authors of this book, whose family has lived in the Deep River area since the 18th century, are descendants of many of the people who knew Naomi Wise or were involved in her murder investigation. This is the story of a young woman betrayed and how her death gave way to the folk traditions by which she is remembered today. The book sheds light on the plight of impoverished women in early America and details the fascinating inner workings of the Piedmont North Carolina Quaker community that cared for Naomi in her final years and kept her memory alive.

Priscilla: The Hidden Life of an Englishwoman in Wartime France by Nicholas Shakespeare is a transcendent work of narrative nonfiction in the vein of The Hare with Amber Eyes.

When Nicholas Shakespeare stumbled across a trunk full of his late aunt's personal belongings, he was unaware of where this discovery would take him and what he would learn about her hidden past. The glamorous, mysterious figure he remembered from his childhood was very different from the morally ambiguous young woman who emerged from the trove of love letters, journals and photographs, surrounded by suitors and living the precarious existence of a British citizen in a country controlled by the enemy during World War II.

As a young boy, Shakespeare had always believed that his aunt was a member of the Resistance and had been tortured by the Germans. The truth turned out to be far more complicated.

Piecing together fragments of his aunt's remarkable and tragic story, Priscilla is at once a stunning story of detection, a loving portrait of a flawed woman trying to survive in terrible times, and a spellbinding slice of history.

A fascinating look at the lives of women who bore the heat of day in Christian mission, but who were often forgotten by history until now.

The first woman in America to own and operate a circus, Agnes Lake spent thirty years under the Big Top before becoming the wife of Wild Bill Hickok--a mere five months before he was killed. Although books abound on the famous lawman, Agnes's life has remained obscured by circus myth and legend.

Linda A. Fisher and Carrie Bowers have written the first biography of this colorful but little-known circus performer. Agnes originally found fame as a slack-wire walker and horseback rider, and later as an animal trainer. Her circus career spanned more than four decades. Following the murder of her first husband, Bill Lake, she was the sole manager of the "Hippo-Olympiad and Mammoth Circus." While taking her show to Abilene, she met town marshal Hickok and five years later she married him. After Hickok's death, Agnes traveled with P. T. Barnum and Buffalo Bill Cody, and managed her daughter Emma Lake's successful equestrian career.

This account of a remarkable life cuts through fictions about Agnes's life, including her own embellishments, to uncover her true story. Numerous illustrations, including rare photographs and circus memorabilia, bring Agnes's world to life.

Best-selling author Dr. Myles Munroe offers daily practical and biblical advice for women. Based on two of his most popular books, Understanding the Purpose and Power of Women and Understanding the Purpose and Power of Men, this 90-day devotional will help you truly understand your God-given purpose and power as a woman. Each day’s reading includes teaching and encouragement, a Scripture reading from both the Old and New Testaments, and a thought for the day to draw you closer to God and His purposes for you.

Explore the nature and role of women as God intended, addressing such issues as: How is a woman uniquely different from a man? What are the purpose and design of the woman? What are a woman’s emotional and sexual needs? What is a woman's role as a leader? What does the Bible really teach about women? As Dr. Munroe writes, "A woman cannot fulfill her purpose unless she is in relationship with God." Through this devotional, you can deepen your relationship with your heavenly Father and fulfill your potential as an integral part of His eternal purposes.

In original essays drawn from a myriad of archival materials, Society Women and Enlightened Charity in Spain reveals how the members of the Junta de Damas de Honor y Merito, founded in 1787 to administer charities and schools for impoverished women and children, claimed a role in the public sphere through their self-representation as civic mothers and created an enlightened legacy for modern feminism in Spain.