Investigating the 2016 EU Referendum in the UK, The Language of Brexit explores the ways in which 'Brexit' campaigners utilised language more persuasively than their 'Remain' counterparts. Drawing parallels with effective political discourse used worldwide, this book highlights the linguistic features of an increasingly popular style of political campaigning. Concentrating on the highly successful and emotive linguistic strategies employed by the Brexit campaigners against the comparatively lacklustre Remain camp, Buckledee makes a case for the contribution of language towards the narrow 52-48% Brexit victory. Using primary examples, what emerges is how urging people to have the courage to make a bid for freedom naturally invokes more grandiloquent language, powerful metaphors and rousing partisan tone than a campaign which, on balance, argues that it's best to simply stick with the status quo. Examining the huge amount of discourse generated before, during and since the June 2016 EU Referendum, The Language of Brexit looks into the role language played in the democratic process and the influence and impact it had on electors, leading to an unexpected result and uncertain future.

The book is a collection of adapted humour inspired by other writers, interspersed with some original texts and a handful of philosophical views, mostly wrapped in humour. The texts include oblique references to adult obsessions and mild vernacular language in common usage by many aged 12 years and over. It is a joke book from cover to cover, most of which is unsuitable for younger children and anyone who cannot read without moving their lips. The book would have been in colour had I found my crayons.