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If You Keep Digging (Paperback): Keletso Mopai If You Keep Digging (Paperback)
Keletso Mopai 1
R261 Discovery Miles 2 610 Ships in 6 - 10 working days

If You Keep Digging is a moving collection of short stories, which will resonate with a South African audience. The selection of stories highlights marginalised identities and looks at the daily lives of people who may otherwise be forgotten or dismissed.

Monkeys is a skillful commentary on domestic violence, toxic masculinity, patriarchy (and how it is racialised), power dynamics between white and black men and how children come to “know” that they are white or black. Skinned, whose protagonist is a woman with albinism, is a powerful story about learning to accept that you deserve love when the world constantly tells you otherwise. In Fourteen the author deftly demonstrates the ability to play with concepts of time and reality. It is a compelling story about potential and how one can feel unfulfilled despite having hopes and ambitions.

The collection is also deeply concerned with covering the early post democracy years in South Africa. Each of the characters deals with questions around the “new” country. The book implores one to think about diverse topics and perspectives, difficult family relationships, abandonment, social and class issues, power dynamics at school and at work, mental illness, witchcraft, sexuality, domestic abuse and the ancestral realm, among other things.

We, The People - Insights Of An Activist Judge (Paperback): Albie Sachs We, The People - Insights Of An Activist Judge (Paperback)
Albie Sachs 5
R420 R388 Discovery Miles 3 880 Save R32 (8%) Ships in 5 - 10 working days

This stirring collection of essays and talks by activist and former judge Albie Sachs is the culmination of more than 25 years of thought about constitution-making and non-racialism. Following the Constitutional Court's landmark Nkandla ruling in March 2016, it serves as a powerful reminder of the tenets of the Constitution, the rule of law and the continuous struggle to uphold democratic rights and freedoms. We, The People offers an intimate insider's view of South Africa's Constitution by a writer who has been deeply entrenched in its historical journey from the depths of apartheid right up to the politically contested present.

As a second-year law student at the University of Cape Town, Sachs took part in the Defiance Campaign and went on to attend the Congress of the People in Kliptown, where the Freedom Charter was adopted in 1955. Three decades later, shortly after the bomb attack in Maputo that cost him his arm and the sight in one eye, he was called on by the Constitutional Committee of the African National Congress to co-draft (with Kader Asmal) the first outline of a Bill of Rights for a new democratic South Africa. In 1994, he was appointed by Nelson Mandela to the Constitutional Court, where he served as a judge until 2009. We, The People contains some of Sachs' most memorable public talks and writings, in which he takes us back to the broad-based popular foundations of the Constitution in the Freedom Charter. He picks up on Oliver Tambo's original vision of a non-racial future for South Africa, rather than one based on institutionalised power-sharing between the races. He explores the tension between perfectability and corruptibility, hope and mistrust, which lies at the centre of all constitutions.

Sachs discusses the enforcement of social and economic rights, and contemplates the building of the Constitutional Court in the heart of the Old Fort Prison as a mechanism for reconciling the past and the future. Subjective experience and objective analysis interact powerfully in a personalised narrative that reasserts the value of constitutionality not just for South Africans, but for people striving to advance human dignity, equality and freedom across the world today.

In Too Deep (Paperback): Lee Child, Andrew Child In Too Deep (Paperback)
Lee Child, Andrew Child
R395 R353 Discovery Miles 3 530 Save R42 (11%) Ships in 5 - 10 working days

Reacher had no idea where he was. No idea how he had got there. But someone must have brought him. And shackled him. And whoever had done those things was going to rue the day. That was for damn sure.

Jack Reacher wakes up, alone, in the dark, handcuffed to a makeshift bed. His right arm has suffered some major damage. His few possessions are gone. He has no memory of getting there.

The last thing Reacher can recall is the car he hitched a ride in getting run off the road. The driver was killed.

His captors assume Reacher was the driver's accomplice and patch up his wounds as they plan to make him talk.

A plan that will backfire spectacularly . . .

The Stellenbosch Mafia - Inside The Billionaires Club (Paperback): Pieter du Toit The Stellenbosch Mafia - Inside The Billionaires Club (Paperback)
Pieter du Toit
R280 R250 Discovery Miles 2 500 Save R30 (11%) Ships in 5 - 10 working days

About 50km outside of Cape Town lies the beautiful town of Stellenbosch, nestled against vineyards and blue mountains that stretch to the sky. Here reside some of South Africa’s wealthiest individuals: all male, all Afrikaans – and all stinking rich. Johann Rupert, Jannie Mouton, Markus Jooste and Christo Weise, to name a few.

Julius Malema refers to them scathingly as ‘The Stellenbosch Mafia’, the very worst example of white monopoly capital. But who really are these mega-wealthy individuals, and what influence do they exert not only on Stellenbosch but more broadly on South African society?

Author Pieter du Toit begins by exploring the roots of Stellenbosch, one of the wealthiest towns in South Africa and arguably the cradle of Afrikanerdom. This is the birthplace of apartheid leaders, intellectuals, newspaper empires and more.

He then closely examines this ‘club’ of billionaires. Who are they and, crucially, how are they connected? What network of boardroom membership, alliances and family connections exist? Who are the ‘old guard’ and who are the ‘inkommers’, and what about the youngsters desperate to make their mark? He looks at the collapse of Steinhoff: what went wrong, and whether there are other companies at risk of a similar fate. He examines the control these men have over cultural life, including pulling the strings in South Africa rugby.

Harry Potter: A Pop-Up Guide To Hogwarts (Hardcover): Matthew Reinhart Harry Potter: A Pop-Up Guide To Hogwarts (Hardcover)
Matthew Reinhart; Artworks by Kevin Wilson
R1,902 R1,222 Discovery Miles 12 220 Save R680 (36%) Ships in 10 - 15 working days

A 3-D masterpiece celebrating Harry Potter’s Hogwarts School of Witchcraft and Wizardry from New York Times best-selling pop-up engineer Matthew Reinhart.

Harry Potter: A Pop-Up Guide To Hogwarts is an exhilarating, interactive guide to the iconic school of witchcraft and wizardry. This book features spectacular pop-up re-creations of key locations inside and outside Hogwarts castle, and it opens flat to form a pop-up map of the castle and its grounds—including the Quidditch pitch, the Forbidden Forest, and beyond. In addition to large pops on each spread, numerous mini-pops will bring to life beloved elements from the Harry Potter films, such as the Marauder's Map and the Flying Ford Anglia.

Each pop will include insightful text about Hogwarts as seen in the films, making for a must-have collectible for fans of the wizarding world.

Lekkerlag Pretboek (Paperback): De Wet Hugo Lekkerlag Pretboek (Paperback)
De Wet Hugo; Illustrated by Tumi K. Steyn
R185 R165 Discovery Miles 1 650 Save R20 (11%) Ships in 5 - 10 working days

Die pretboek beloof ure se vermaak!

Hier is grappe wat jou sal laat skater en raaisels wat jou sal laat kopkrap. Hier is ook vreeslike vreemde feite, prettige speletjies en snaakse limerieke. Jy sal giggel wanneer jy hoor waarom spoke nie leuens kan vertel nie. Jou oë sal rek as jy uitvind wat gebeur as mens te veel wortels eet!

En jy gaan op die grond rondol as jou maats moet verduidelik waarom hulle kies om ’n mak krokodil se tande te borsel óf eerder in ’n swembad vol spoeg sal swem!.

Unnatural History (Paperback): Jonathan Kellerman Unnatural History (Paperback)
Jonathan Kellerman
R546 R459 Discovery Miles 4 590 Save R87 (16%) Ships in 10 - 15 working days

A gripping new crime novel featuring Alex Delware from the bestselling master of suspense.

When Lieutenant Milo Sturgis and Psychologist Alex Delaware are called to the scene of a converted LA industrial building with a man brutally murdered inside, it sets off their most complex case yet.

The victim had recently received rave media attention for his latest photography project: images of homeless people living their 'dreams'. However, some saw this elaborately costumed project as nothing more than exploitation. Did anger turn to murder? Or do the roots of violence reach down to the victim's family - a clan, sired by an elusive billionaire?

As new murders arise, Alex and Milo look into the unsettling case, culminating in one of the deadliest threats they've ever faced.

Hauntings (Paperback): Niq Mhlongo Hauntings (Paperback)
Niq Mhlongo
R280 R259 Discovery Miles 2 590 Save R21 (7%) Ships in 5 - 10 working days

A thrilling array of African writers, including Fred Khumalo, Sibongile Fisher, Lucas Ledwaba, Vonani Bila, Lynn Joffe and Christopher Mlalazi, tell surprising and unnerving tales in this collection of commissioned stories from the master of narrative writing, Niq Mhlongo.

These stories give answers to the question: what does being haunted and hauntings mean in our southern African world, in the past, the present and the future?

The Vegetarian Kitchen - Essential Vegetarian Cooking for Everyone (Hardcover): Prue Leith, Peta Leith The Vegetarian Kitchen - Essential Vegetarian Cooking for Everyone (Hardcover)
Prue Leith, Peta Leith 2
R640 R563 Discovery Miles 5 630 Save R77 (12%) Ships in 5 - 10 working days

Discover 100 delicious, heartwarming vegetarian and vegan recipes from Prue Leith – the founder of Leiths School of Food and Wine, chef and Bake Off judge – and her niece Peta Leith, a former pastry sous chef at The Ivy and lifelong vegetarian.

This gorgeous cookbook features simple, meat-free family dishes that bring delight to the extended Leith family table, time and time again. Recipes include Slow-Roasted Tomato and Goat's Cheese Galette, Black Bean Chilli with Lime Salsa, Blackberry and Lemon Pavlova and Stone Fruit Streusel Cake. Forty-two of these recipes can be made vegan.

We all need easy comfort foods – whether on busy weeknights or drawn-out Sunday lunches. This book contains nourishing, refreshing, joyful main meals, many of which are vegan, and all of which bring their combined wealth of cookery knowledge to your kitchen.

Silent Witness - Season 29 (DVD): Emilia Fox, David Caves, Maggie Steed, Francesca Mills Silent Witness - Season 29 (DVD)
Emilia Fox, David Caves, Maggie Steed, Francesca Mills
R645 Discovery Miles 6 450 Ships in 15 - 30 working days

The thrilling multi-award-winning crime drama returns for a 29th series, with five more macabre stories for the team at the Lyell Centre to solve.

The Gift - 12 Lessons To Save Your Life (Hardcover): Edith Eger The Gift - 12 Lessons To Save Your Life (Hardcover)
Edith Eger
R388 Discovery Miles 3 880 Ships in 4 - 6 working days

This practical and inspirational guide to healing from the bestselling author of The Choice shows us how to release your self-limiting beliefs and embrace your potential.

The prison is in your mind. The key is in your pocket. In the end, it's not what happens to us that matters most - it's what we choose to do with it.

We all face suffering - sadness, loss, despair, fear, anxiety, failure. But we also have a choice; to give in and give up in the face of trauma or difficulties, or to live every moment as a gift. Celebrated therapist and Holocaust survivor, Dr Edith Eger, provides a hands-on guide that gently encourages us to change the imprisoning thoughts and destructive behaviours that may be holding us back.

Accompanied by stories from Eger's own life and the lives of her patients her empowering lessons help you to see your darkest moments as your greatest teachers and find freedom through the strength that lies within.

Dune: Part 1 (DVD): Timothee Chalamet, Rebecca Ferguson, Zendaya, Oscar Isaac, Josh Brolin, Dave Bautista, Jason Momoa Dune: Part 1 (DVD)
Timothee Chalamet, Rebecca Ferguson, Zendaya, Oscar Isaac, Josh Brolin, … 2
R271 Discovery Miles 2 710 Ships in 15 - 30 working days

6 Academy Awards won for Best Visual Effects, Best Sound, Best Editing, Best Production Design, Best Cinematography and Best Musical Score.

A mythic and emotionally charged hero’s journey, “Dune” tells the story of Paul Atreides, a brilliant and gifted young man born into a great destiny beyond his understanding, who must travel to the most dangerous planet in the universe to ensure the future of his family and his people.

As malevolent forces explode into conflict over the planet’s exclusive supply of the most precious resource in existence—a commodity capable of unlocking humanity’s greatest potential—only those who can conquer their fear will survive.

Academy Award nominations for:
- Best Picture
- Best Adapted Screenplay
- Best Costume Design
- Best Makeup & Hairstyling

Kwaaiwater (Afrikaans, Paperback): Irna van Zyl Kwaaiwater (Afrikaans, Paperback)
Irna van Zyl
R350 R312 Discovery Miles 3 120 Save R38 (11%) Ships in 5 - 10 working days

Speuradjudant Storm van der Merwe is terug vir die grootste uitdaging van haar loopbaan. Al is sy steeds besig om haar pa se dood twee jaar tevore te verwerk.

Intussen hou Hermanus ’n eerste skrywersfees. Deel van Storm se afgesaagde verpligtinge is om by die gemeenskapsaal kywie te hou voor die laaste Covid-regulasies uiteindelik opgehef word. Maar toe daag Isa du Bois, die sterskrywer van die dorp, nie op vir haar sessie nie. Haar liggaam word dieselfde oggend nog in Kwaaiwater se Mosselrivier gevind. Vier en twintig uur later kom ’n visterman af op nóg ’n lyk – weer ’n vrou, dié keer jonk en swart. En dan is daar ’n derde slagoffer, ’n belangrike kulturele rolspeler op die dorp. Drie dae, drie vroue. Hoekom drie, hoekom hierdie drie?

Storm is so toegegooi onder werk, sy is skoon bly oor oudkollega Andreas Moerdyk se knaende aanbod om haar te help. En al sukkel sy om dit aan haarself te erken, is dit nogals lekker om ’n slag weer spanmaats te wees . . .

I Quit Sugar - The Ultimate Chocolate Cookbook (Hardcover, Main Market Ed.): Sarah Wilson I Quit Sugar - The Ultimate Chocolate Cookbook (Hardcover, Main Market Ed.)
Sarah Wilson 2
R385 R193 Discovery Miles 1 930 Save R192 (50%) Ships in 5 - 7 working days

A sugar-free cookbook for those still dreaming of a world filled with chocolate. Sarah Wilson shares how to make delicious treats for any occasion, from special breakfasts to show-stopping sugar-free cakes and bakes. With tasty chocolate delights including Mocha and Hazelnut Layer Cake, Dark Choc and Sea Salt Popcorn and Choc-Chip Hot Cross Buns, there's something for everyone - including a handy key to paleo, gluten-free, dairy-free, vegan, kid-friendly and freezer-friendly recipes. I Quit Sugar The Ultimate Chocolate Cookbook has one hundred sugar-free recipes, step-by-step instructions and an entire sugar-free Easter chapter. Full of handy hints and tips, Sarah shares how living sugar-free can be enriching, healthy and sweet!

Black Adam (DVD): Dwayne Johnson, Aldis Hodge, Sarah Shahi, Pierce Brosnan, Noah Centineo Black Adam (DVD)
Dwayne Johnson, Aldis Hodge, Sarah Shahi, Pierce Brosnan, Noah Centineo
R227 Discovery Miles 2 270 Ships in 15 - 30 working days

In ancient Kahndaq, Teth Adam was bestowed the almighty powers of the gods. After using these powers for vengeance, he was imprisoned, becoming Black Adam.

Nearly 5,000 years have passed and Black Adam has gone from man, to myth, to legend. Now released, his unique form of justice, born out of rage, is challenged by modern day heroes who form the Justice Society: Hawkman, Dr. Fate, Atom Smasher and Cyclone.

Entrepreneurship - And How To Establish Your Own Business (Paperback, 7th Edition): Tersia Botha Entrepreneurship - And How To Establish Your Own Business (Paperback, 7th Edition)
Tersia Botha
R282 Discovery Miles 2 820 Ships in 4 - 8 working days

The transformation of ideas into economic opportunities is the crux of entrepreneurship. History shows that pragmatic people who are entrepreneurial, creative and innovative, able to exploit opportunities and willing to take risks, have significantly advanced economic progress. For example, the USA gets more than half of its economic growth from industries that barely existed a decade ago. This is directly attributable to innovative entrepreneurs and their start-up businesses.

Entrepreneurs can produce new solutions to old problems, and they always challenge the status quo. Entrepreneurs are risk-takers who pursue opportunities that others may fail to recognise or may even view as problems or threats. Entrepreneurs are closely associated with change, creativity, knowledge, innovation and flexibility, which are all factors that are increasingly important sources of competitiveness in an increasingly globalised world economy. Therefore, fostering entrepreneurship means promoting the competitiveness of businesses.

At a macro-level private sector development and entrepreneurship development are essential ingredients for achieving the United Nations Millennium Development Goal of reducing poverty. While sound macroeconomic policies and providing market access are crucial, emerging markets need to nurture and develop entrepreneurs able to take advantage of the opportunities created by globalisation.

At a national level, entrepreneurs can play a vital role in the economic development of the country and the social upliftment of its people. As with the rest of the private sector, entrepreneurial development is a powerful engine of economic growth and wealth creation, and crucial for improving the quality, number and variety of employment opportunities for the poor. Economically, entrepreneurship invigorates markets. The formation of new business leads to job creation and has a multiplying effect on the economy. Socially, entrepreneurship empowers citizens, generates innovation and changes mindsets. These changes have the potential to integrate developing countries successfully into the global economy.

Outrunning The Demons - Lives Transformed Through Running (Paperback): Phil Hewitt Outrunning The Demons - Lives Transformed Through Running (Paperback)
Phil Hewitt 1
R436 R397 Discovery Miles 3 970 Save R39 (9%) Ships in 9 - 17 working days

Written by bestselling author Phil Hewitt, Outrunning The Demons is an exploration of the transformative power of running – and how it can be the key to unlocking resilience we never knew we had.

Running can take us to fantastic places. Just as importantly, it can also bring us back from terrible ones. For people in times of crisis, trauma and physical or mental illness – when normality collapses – running can put things back together again. After bestselling author Phil Hewitt was viciously mugged, stabbed and left for dead in 2016, he found himself suffering the acute symptoms of post-traumatic stress disorder. Unable to make sense of the horrific experience that had happened to him, Phil found that dedicating himself to running was slowly but surely helping him heal.

Outrunning The Demons is an enriching and celebratory exploration of the transformative power of running – and how it can be the key to unlocking resilience we never knew we had.

Told through 34 deeply affecting real-life stories and covering such diverse themes as trauma, bereavement, addiction, depression and anxiety, this compelling book is an exposition of just why running can so often be the answer to everything when we find ourselves in extremis.

Knapsekerels (Afrikaans, Paperback): Pieter Fourie Knapsekerels (Afrikaans, Paperback)
Pieter Fourie
R215 Discovery Miles 2 150 Ships in 4 - 6 working days

Die gedigte handel onder meer oor 'n byna uitgestorwe plattelandse lewe met tradisionele gebruike en ambagte. Tog word dit haarskerp en klokhelder verwoord sodat ook die moderne stadsmens aanklank daarby kan vind. Maar hy skryf ewe meevoerend oor die stad (Kaapstad).

Daar is ook aktuele gedigte oor Suid-Afrikaanse toestande, tydlose verse oor die dood en prikkelende maar ook skreiende uitbeeldings van die liefde. Die verse het 'n eie, unieke klank en styl. Die minimalistiese woordgebruik is besonder suggestieryk en skep dikwels meerduidighede - betekeniseggo's wat naklinkend in die leser se kop bly draai.

Die beelde en klanke klou inderdaad aan jou soos knapsekêrels.

Born For Greatness (Paperback): Gerald J. Maarman Born For Greatness (Paperback)
Gerald J. Maarman
R195 R180 Discovery Miles 1 800 Save R15 (8%) Ships in 5 - 10 working days

I have met many people who have gone through life with dreams of achieving success, but they never did. Some of them gave up hope because of a bad life experience or perhaps a lack of resilience made them abandon their unfulfilled dreams. I have spoken to thousands of people from disadvantaged backgrounds, people who have been through the worst life experiences, and they want to know “How does one overcome adversity and achieve success?”

My aims with this book are to provide answers to this question and to provide helpful tools and tips that can be utilised to achieve success in the face of adversity. In the first 9 chapters I tell my life story and give you a glimpse of the difficult journey I have travelled to achieve success. From chapter 10, I delve deeper into the ways in which I conducted my life in order to achieve success and I often use scriptures from the Bible to bring across certain concepts.

My prayer is if you are experiencing adversity that my life story will encourage you to persevere against all odds. With my journey, I demonstrate that for you to reach your destiny, you must cherish both the good and bad experiences. What you are experiencing now may be because of poor choices or circumstances beyond your control, but these experiences will mould you into the person that God has predestined you to become, and they will guide you to your destiny.

The Princess Bride - 30th Anniversary Edition (DVD): Cary Elwes, Robyn Wright, Mandy Patinkin, Chris Sarandon, Peter Falk,... The Princess Bride - 30th Anniversary Edition (DVD)
Cary Elwes, Robyn Wright, Mandy Patinkin, Chris Sarandon, Peter Falk, …
R256 R210 Discovery Miles 2 100 Save R46 (18%) Ships in 15 - 30 working days

Comical fantasy tale of beautiful princesses, foul villains and dashing heroes from director Rob Reiner.

The Princess Buttercup is saddened by the disappearance of her true-love Westley, and finds that she now has no choice but to become engaged to the evil Prince Humperdinck. But Westley soon arrives back on the scene and, along with his mismatched band of adventurers, sets off on a daring mission to rescue his beloved.

Yoga For Sports Performance - A Guide For Yoga Therapists, Yoga Teachers And Bodyworkers (Paperback): Jim Harrington Yoga For Sports Performance - A Guide For Yoga Therapists, Yoga Teachers And Bodyworkers (Paperback)
Jim Harrington
R967 Discovery Miles 9 670 Ships in 10 - 15 working days

Many sports people are interested in trying yoga techniques in the hope of improved flexibility, strength, breathing and concentration, but many can be prevented from optimal results due to a lack of understanding on the part of yoga teachers of the specific physical requirements of their sport. This is a manual for professionals who work with athletes of all disciplines and shows them how to adapt yoga practice for swimmers, cyclists, runners, tennis players and more.

This bridge between evidence-based modern sports medicine and the ancient practices of yoga, provides solid training guidance as well as offers psychological wisdom to help control and refine the actions of the mind.

Essential reading for yoga therapists and teachers, athletic coaches and bodywork professionals who work with athletes.

Competition Law And Economic Regulation - Addressing Market Power In Southern Africa (Paperback): Jonathan Klaaren Competition Law And Economic Regulation - Addressing Market Power In Southern Africa (Paperback)
Jonathan Klaaren; Anthea Paelo, Genna Robb, Simon Roberts; Edited by Simon Roberts; …
R1,138 Discovery Miles 11 380 Ships in 18 - 22 working days

Shaping markets through competition and economic regulation is at the heart of addressing the development challenges facing countries in southern Africa. The contributors to Competition Law And Economic Regulation: Addressing Market Power In Southern Africa critically assess the efficacy of the competition and economic regulation frameworks, including the impact of a number of the regional competition authorities in a range of sectors throughout southern Africa.

Featuring academics as well as practitioners in the field, the book addresses issues common to southern African countries, where markets are small and concentrated, with particularly high barriers to entry, and where the resources to enforce legislation against anti-competitive conduct are limited. What is needed, the contributors argue, is an understanding of competition and regional integration as part of an inclusive growth agenda for Africa. By examining competition and regulation in a single framework, and viewing this within the southern African experience, this volume adds new perspectives to the global competition literature.

It is an essential reference tool and will be of great interest to policymakers and regulators, as well as the rapidly growing ecosystem of legal practitioners and economists engaged in the field.

Introduction To Psychological Assessment In The South African Context (Paperback, 6th Edition): Cheryl Foxcroft, Francois de... Introduction To Psychological Assessment In The South African Context (Paperback, 6th Edition)
Cheryl Foxcroft, Francois de Kock
R610 Discovery Miles 6 100 Ships in 6 - 10 working days

Introduction to Psychological Assessment in the South African Context is an introductory text on measuring andassessing human behaviour within a complex multicultural environment. It offers a practical guide to the development of culturally appropriate measures and the application of assessment measures, as well as the interpretation and reporting of results.

The book provides advice with regard to assessing young children and individuals with disabilities, and also discusses the various contexts in which psychological measures are used, including education, counselling, the psycholegal domain, and research. Critical thinking exercises related to typical assessment scenarios develop students’ reasoning skills.

Real-life South African examples and case studies illustrate the theory and allow students to apply psychological assessment principles in practice.

Light Space Life - Houses By SAOTA (Hardcover): Reni Folawiyo Light Space Life - Houses By SAOTA (Hardcover)
Reni Folawiyo; Text written by SAOTA 1
R1,190 Discovery Miles 11 900 Ships in 10 - 15 working days

A monograph on leading South African architecture studio SAOTA.

South African architecture studio SAOTA is led by Stefan Antoni, Philip Olmesdahl, Greg Truen, Phillippe Fouche, Logen Gordon and Mark Bullivant, and has designed luxury residential and commercial projects on six continents. With reference to South African Modernism, and a grounding in the International style, its projects take advantage of wildly beautiful settings, and are rooted in place by the relationship between the building and its site. The studio cites spirit of enquiry and close examination of function and form as hallmarks of its work, as well as the use of the most current technology, including virtual reality, in its design processes.

This monograph features twenty-three recent residential projects from around the world, with a particular focus on Africa, illustrated with colour photography and including a foreword by Reni Folawiyo, and project texts written by the studio.

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun The Villager - How Africans Consume Brands (Paperback)
Feyi Olubodun
R250 R223 Discovery Miles 2 230 Save R27 (11%) Ships in 5 - 10 working days

When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions:
- Why did brands, both global and local, so often fail to connect with the African consumer?
- What was it about the African market that brand owners were not seeing?

He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager.

In Feyi’s view, the African consumer begins his life’s journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands.

In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right ‘lenses’ to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.

The Villager is essential reading for brand owners wishing to conquer new markets.

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