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Books > Business & Economics > Business & management > Sales & marketing > Market research

China's National Balance Sheet - Theories, Methods and Risk Assessment (Paperback, Softcover reprint of the original 1st... China's National Balance Sheet - Theories, Methods and Risk Assessment (Paperback, Softcover reprint of the original 1st ed. 2017)
Yang Li, Xiaojing Zhang
R4,033 Discovery Miles 40 330 Ships in 18 - 22 working days

With the goal of perfecting the national governance system and raising the country's governance capability, this book systematically analyzes the characteristics and trajectory of China's economic expansion and structural adjustment, while also assessing a variety of short-term debt and long-term economic performance and financial risks. In addition to discussing the market-oriented reform process at the stage of economic development, institutional and structural characteristics, it presents research on the country as a whole, its residents, non-financial corporations, financial institutions and central banks, the central government, local government, and other external sectors. On the basis of extensive data, the book analyzes the national and sectoral balance sheets in China and explores a number of major issues the country is currently facing, such as sustainable development, government restructuring, local debt, welfare reform, openness and stability of the financial system, etc., as well as suitable policy measures and institutional arrangements for addressing them.

Management Challenges in Different Types of African Firms - Processes, Practices and Performance (Paperback, Softcover reprint... Management Challenges in Different Types of African Firms - Processes, Practices and Performance (Paperback, Softcover reprint of the original 1st ed. 2017)
Leona Achtenhagen, Ethel Brundin
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book focuses on management challenges in different types of companies, ranging from small to large, from private to public and from service to manufacturing in the African context. With empirical data from countries as diverse as Rwanda, Kenya and Ethiopia, it discusses the increasing economic importance of the African continent, covering relevant topics on sustainability and environmental issues, exports, logistics, HR issues, innovation and financial reporting. Through different conceptual insights and empirical case studies, the research presented serves as a useful resource for academics, students, and policy-makers interested in in-depth studies on management challenges in Africa.

Myanmar's Integration with the World - Challenges and Policy Options (Paperback, Softcover reprint of the original 1st ed.... Myanmar's Integration with the World - Challenges and Policy Options (Paperback, Softcover reprint of the original 1st ed. 2017)
Prabir De, Ajitava Raychaudhuri
R2,879 Discovery Miles 28 790 Ships in 18 - 22 working days

This book comprehensively investigates the challenges to Myanmar's access to the global market. Myanmar is a late entrant in the global trade and investment scenario after years of isolation. However, it has large untapped potentials for trade and investment in minerals, agro and forest based industries, other labour intensive industries, services like tourism, IT, etc. Different chapters of the book explore the implication of democratic transition of Myanmar, the progress of Myanmar's industry and infrastructure, its international linkages and feasible options for integrating more in regional economic groups and also analyses how far Myanmar could exploit the global value chain. Although a number of reports have discussed sector specific prospects of Myanmar, this book is an authoritative work on these aspects for policy planners, academicians, researchers as well as potential investors.

Development of Tourism and the Hospitality Industry in Southeast Asia (Paperback, Softcover reprint of the original 1st ed.... Development of Tourism and the Hospitality Industry in Southeast Asia (Paperback, Softcover reprint of the original 1st ed. 2016)
Purnendu Mandal, John Vong
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book highlights the state-of-the-art tourism and hospitality industry in Southeast Asian countries, while also presenting future directions for the industry with an emphasis on decision-making models. It first elaborates on the significant role of the tourism and hospitality industry given the rapid socio-economic and cultural changes occurring in Southeast Asia, before providing perspectives on medical tourism, tourism for seniors and several other developments within the tourism and hospitality sector. Development of Tourism and the Hospitality Industry in Southeast Asia presents scholarly perspectives from researchers across the region and is geared towards world-wide readers in academia, as well as experts from the industry.

Emerging Markets from a Multidisciplinary Perspective - Challenges, Opportunities and Research Agenda (Paperback, Softcover... Emerging Markets from a Multidisciplinary Perspective - Challenges, Opportunities and Research Agenda (Paperback, Softcover reprint of the original 1st ed. 2018)
Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, …
R4,053 Discovery Miles 40 530 Ships in 18 - 22 working days

This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM's also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable.

China's Belt and Road Initiative - Changing the Rules of Globalization (Paperback, Softcover reprint of the original 1st... China's Belt and Road Initiative - Changing the Rules of Globalization (Paperback, Softcover reprint of the original 1st ed. 2018)
Wenxian Zhang, Ilan Alon, Christoph Lattemann
R5,153 Discovery Miles 51 530 Ships in 18 - 22 working days

Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars have begun to study this new policy and its implications in the global age. While OBOR provides new opportunities for China in terms of regional cooperation and global development, many also raise concerns about China's intentions of using economic means to achieve strategic and foreign policy objectives. Hailing from the West and the East, the authors reflect on the wide-ranging impacts of OBOR on specific countries, regions, economic policies, and geopolitical considerations. Including both theoretical research and empirical studies that explore opportunities and challenges related to OBOR, this edited volume will allow readers to gain a more comprehensive understanding of this ambitious undertaking and its long-term impact on the rest of the world.

Civil Society: The Engine for Economic and Social Well-Being - The 2017 Griffiths School of Management and IT Annual Conference... Civil Society: The Engine for Economic and Social Well-Being - The 2017 Griffiths School of Management and IT Annual Conference on Business, Entrepreneurship and Ethics (GMSAC) (Paperback, Softcover reprint of the original 1st ed. 2019)
Sebastian A. Vaduva, Randolph Wilt, Ioan Fotea, Lois P. Vaduva
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This proceedings volume explores the concept of civil society as an engine for economic and social well-being. Featuring contributions from the 2017 Griffiths School of Management and IT Annual Conference on Business, Entrepreneurship and Ethics (GMSAC) held in Oradea, Romania, this volume provides different perspectives, emerging studies and trends that are crucial to the further understanding of the interconnection of civil society, economic development and social stability. The enclosed contributions address key topics such as a) the ways in which national, regional and local governments are best equipped to support economic and social development, b) how government, business and non-profit sectors can support economic and social stability and c) the ways in which growing economies' active societies can strengthen civil society. Research and practice have proven that there is a great potential for civil society organizations to support socio-economic well-being, both directly and indirectly. As a result, the interplay between civil society, economics and social well-being is highly relevant to current business and economic research and is a topic of discussion by academics and practitioners in the government, business and non-profit sectors. This volume showcases some of the current research, cases and discussions in this area from an interdisciplinary, global perspective. Featuring contributions exploring timely subjects such as consumer behavior, the hospitality industry, education, corporate social responsibility (CSR), banking, health care, and semiotics, this book is appropriate for researchers, academics and policy makers in economic and social development, business ethics and sustainability.

Achieving Organizational Excellence - A Quality Management Program for Culturally Diverse Organizations (Paperback, Softcover... Achieving Organizational Excellence - A Quality Management Program for Culturally Diverse Organizations (Paperback, Softcover reprint of the original 1st ed. 2018)
Flevy Lasrado
R1,974 Discovery Miles 19 740 Ships in 18 - 22 working days

This book bridges two essential aspects of assessing and achieving business excellence in 21st-century organizations. The author argues that transnational companies face a twofold challenge: managing global knowledge networks and multicultural project teams on the one hand; and interacting and collaborating across boundaries using global communication technologies, on the other. The author also argues that this dual challenge calls for the creation of a business excellence program that fits and thrives within these multicultural environments. In response, he reviews corporate practices in quality management and business excellence frameworks that have been extensively used on a transnational scale to drive organizational performance. The book approaches quality management as an element that is no longer a choice, but has now become a necessity if companies want to compete in highly globalized environments.

Global Luxury - Organizational Change and Emerging Markets since the 1970s (Paperback, Softcover reprint of the original 1st... Global Luxury - Organizational Change and Emerging Markets since the 1970s (Paperback, Softcover reprint of the original 1st ed. 2018)
Pierre-Yves Donze, Rika Fujioka
R4,691 Discovery Miles 46 910 Ships in 18 - 22 working days

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.

Cutting the Distance - Benefits and Tensions from the Recent Active Engagement of China, Japan, and Korea in Latin America... Cutting the Distance - Benefits and Tensions from the Recent Active Engagement of China, Japan, and Korea in Latin America (Paperback, 1st ed. 2018)
Nobuaki Hamaguchi, Jie Guo, Chong-Sup Kim
R1,521 Discovery Miles 15 210 Ships in 18 - 22 working days

This book represents a valuable contribution to the study of Asia-Latin America relations from the unprecedented collaboration of leading Latin American specialists of China, Japan, and Korea, representing views from their respective countries. The academic literature on this topic remains quite limited in spite of rapid expansion of the interregional trade and investment and active engagements to institutionalize relationships in recent years. Especially, the views from Asian academic researchers have not been expressed often. This book reveals why the partnership between the two geographically distant regions has gained more importance recently. The authors also discuss some tensions arising from the intensifying relationship, including the concentration in a few commodities of Latin American exports and the competition of Latin American industry with Asian exports, as well as geopolitical problems.

Perspectives on Consumer Choice - From Behavior to Action, from Action to Agency (Paperback, 1st ed. 2016): Gordon R. Foxall Perspectives on Consumer Choice - From Behavior to Action, from Action to Agency (Paperback, 1st ed. 2016)
Gordon R. Foxall
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.

African Female Entrepreneurship - Merging Profit and Social Motives for the Greater Good (Paperback, Softcover reprint of the... African Female Entrepreneurship - Merging Profit and Social Motives for the Greater Good (Paperback, Softcover reprint of the original 1st ed. 2018)
Amanobea Boateng
R1,521 Discovery Miles 15 210 Ships in 18 - 22 working days

Contributing to academic discussions on entrepreneurship and gender in Africa, this book provides coverage of recent trends and an exploration of the evolution of female entrepreneurship over time. This innovative new text, written from an African woman's perspective, fills a gap in the current literature on this topic and places important focus on the role of female entrepreneurship in Africa's development as a continent. Focussing on key issues such as social feminism and the capability approach, the author addresses the possibility of a potential overlap between social entrepreneurship and female entrepreneurship in Africa. Insightful accounts of women from countries such as South Africa, Namibia and Ghana, along with theoretical research into the further development and advancement of female entrepreneurs, make this book an important must-read for those interested in entrepreneurship and gender in Africa.

A Brain for Business - A Brain for Life - How insights from behavioural and brain science can change business and business... A Brain for Business - A Brain for Life - How insights from behavioural and brain science can change business and business practice for the better (Paperback, Softcover reprint of the original 1st ed. 2018)
Shane O'Mara
R1,232 Discovery Miles 12 320 Ships in 18 - 22 working days

Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before. O'Mara's starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain-based ('neurocognitive') analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work. He begins by looking at neuroplasticity and how it is enables a shift from a restrictive 'fixed mindset' to an enabling 'growth mindset'. He shows how this changing mindset approach - where the focus is on task and improvements based on effort - is scalable within organisations. Next, as the brain is a living organ like the heart and lungs, O'Mara shows how to keep it physically in the best possible shape before examining how we exercise control over our behaviour, build resilience and create positive brain states. He also considers the implications for business of our brains wiring for status and illustrates how research shows that it is possible to de-bias assumptions about gender and race - and the impact that this has on performance.

Value Creation through Engineering Excellence - Building Global Network Capabilities (Paperback, Softcover reprint of the... Value Creation through Engineering Excellence - Building Global Network Capabilities (Paperback, Softcover reprint of the original 1st ed. 2018)
Yufeng Zhang, Mike Gregory
R3,118 Discovery Miles 31 180 Ships in 18 - 22 working days

This book provides a systematic framework for effectively creating value through engineering in global business networks, and contributes to an increasingly important branch of engineering operations. By updating the traditional disciplines of engineering and operations management and addressing challenges and opportunities in building global network capabilities, this study offers a contemporary guide for developing effective industrial policies to enhance the global competitiveness of engineering sectors, which will be extremely useful to engineering companies and policy-makers. Themes discussed include main trends and driving forces, state-of-the-art knowledge in relevant subject areas, new technologies and leading practice. This timely book will help researchers, managers and students to gain an overall understanding of the pioneering research occurring in this field and it will enable companies to benefit from global engineering networks.

Strategy in Airline Loyalty - Frequent Flyer Programs (Paperback, Softcover reprint of the original 1st ed. 2018): Evert R. De... Strategy in Airline Loyalty - Frequent Flyer Programs (Paperback, Softcover reprint of the original 1st ed. 2018)
Evert R. De Boer
R4,238 Discovery Miles 42 380 Ships in 18 - 22 working days

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

Development, Growth and Finance of Organizations from an Eastern European Context - The 2015 Griffiths School of Management... Development, Growth and Finance of Organizations from an Eastern European Context - The 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC) (Paperback, Softcover reprint of the original 1st ed. 2017)
Sebastian Vaduva, Ioan S. Fotea, Andrew R Thomas
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book explores challenges and approaches to the development, financial management and growth of Eastern European organizations, both public and private. Including papers derived from the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC), organized by Emanuel University of Oradea, the authors provide a variety of strategies for growth and development in areas such as IT, medical management, marketing, entrepreneurship and family business. Collectively, these contributions provide a problem-solving framework that tackles such questions as: How are the growth and financial models of organizations changing? How should leadership in organizations adapt in order to ensure sustainable growth? How should educational concepts and methods be improved to help the next generation in the new global business environment? The rapid evolution of technology and innovation has changed the face of the business environment. With new actors in the global marketplace and new means of production, marketing and finance, businesses-particularly those in emerging regions, such as Eastern Europe-are faced with the pressure to rethink their structures and models from within. In this new economic climate, common issues such as corruption, risk, and customer satisfaction need to be examined from a globalized perspective. The goal of the 2015 GSMAC conference and the resulting papers is to help organizations and institutions in Eastern Europe and other developing regions formulate strategies and policies to thrive in this environment and promote sustainable management practices.

Exploring Dynamic Mentoring Models in India (Paperback, Softcover reprint of the original 1st ed. 2018): Payal Kumar Exploring Dynamic Mentoring Models in India (Paperback, Softcover reprint of the original 1st ed. 2018)
Payal Kumar
R2,879 Discovery Miles 28 790 Ships in 18 - 22 working days

This edited collection explores the variations of mentoring in India in comparison to western models, providing rich contextual interpretation and paving the way for a greater understanding of mentoring as a phenomenon. With India having the world's largest youth population, its longstanding mentoring tradition is increasingly being replaced by emerging mentoring models in which younger generations are constantly exposed to both Indian and western influences. Paying particular attention to formal and informal mentoring models, the contributions cover the corporate sector, higher education, the developmental sector and venture capitalist-enabled entrepreneurial mentoring. Offering a uniquely non-western perspective, this innovative study also showcases both mentor and protege perceptions of mentoring, and will be of great appeal to both practitioners and scholars of leadership.

Business Dynamics in North America - Analysis of Spatial and Temporal Trade Patterns (Paperback, Softcover reprint of the... Business Dynamics in North America - Analysis of Spatial and Temporal Trade Patterns (Paperback, Softcover reprint of the original 1st ed. 2018)
Rajagopal, Vladimir Zlatev
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape.

Sustainability in Fashion - A Cradle to Upcycle Approach (Paperback, Softcover reprint of the original 1st ed. 2017): Claudia... Sustainability in Fashion - A Cradle to Upcycle Approach (Paperback, Softcover reprint of the original 1st ed. 2017)
Claudia E. Henninger, Panayiota J. Alevizou, Helen Goworek, Daniella Ryding
R4,238 Discovery Miles 42 380 Ships in 18 - 22 working days

This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.

Managing the Psychological Contract - Employee Relations in South Asia (Paperback, Softcover reprint of the original 1st ed.... Managing the Psychological Contract - Employee Relations in South Asia (Paperback, Softcover reprint of the original 1st ed. 2017)
ABM Abdullah
R3,178 Discovery Miles 31 780 Ships in 18 - 22 working days

This book explores the differences between Western and non-Western cultures to provide a more comprehensive understanding of psychological contract and its consequences on employees' behavioral, attitudinal, and cognitive outcomes. Further, it discusses the culturally-relevant elements of HR practices that affect employee expectations, job satisfaction, commitment, and motivation based on their perceptions of the level of fulfilment of their psychological contract. Integrating both qualitative and quantitative methods, it is the first book to examine the current state of the South Asian workforce and will advance research on industrial relations, employee relationship management, and corporate management of South Asian employees around the world.

Family Businesses in the Arab World - Governance, Strategy, and Financing (Paperback, Softcover reprint of the original 1st ed.... Family Businesses in the Arab World - Governance, Strategy, and Financing (Paperback, Softcover reprint of the original 1st ed. 2017)
Sami Basly
R4,014 Discovery Miles 40 140 Ships in 18 - 22 working days

This book focuses on topics such as the cultural specificity of Arab family businesses with regard to shaping their governance and management; the influence that specific values in the Arab world could exert on the management of family businesses; how spiritual and religious values influence business in Arab family firms; and the role of emotions in the management of family firms in the Arab World. Presenting a collection of contributions addressing management, finance, strategy and succession in Arab Family businesses, this book constitutes a novel and unique contribution to the research field of family businesses.

Modernizing Academic Teaching and Research in Business and Economics - International Conference MATRE 2016, Beirut, Lebanon... Modernizing Academic Teaching and Research in Business and Economics - International Conference MATRE 2016, Beirut, Lebanon (Paperback, Softcover reprint of the original 1st ed. 2017)
Jorge Marx Gomez, Marie K. Aboujaoude, Khalil Feghali, Tariq Mahmoud
R4,011 Discovery Miles 40 110 Ships in 18 - 22 working days

This proceedings volume brings together the results of a corporate discussion on research, academic teaching and education in the field of business and economics in the context of globalization. The contributions examine leadership and sustainability, quality and governance and the internationalization of higher education. With a particular focus on business education and business schools, the book discusses the labor market and modernization as well as contemporary trends and challenges. By including both academic papers and contributions from industry, it forges research links between academia, business and industry.

Russia and the European Union - Development and Perspectives (Paperback, Softcover reprint of the original 1st ed. 2017): Elena... Russia and the European Union - Development and Perspectives (Paperback, Softcover reprint of the original 1st ed. 2017)
Elena G. Popkova
R4,068 Discovery Miles 40 680 Ships in 18 - 22 working days

This book focuses on the economic and political relationships between Russia and Europe, which are currently characterized by the existence and escalation of contradictions. On the one hand, the common history and geographical proximity of Russia and Europe have naturally produced a close interdependence; on the other, current global political affairs and opposing positions continue to hinder the development of common economic relationships in Russia and Europe. This contributed volume describes integration processes in Russia and Europe to illustrate best practice examples and demonstrates how both parties have increasingly come to understand the importance of international cooperation, highlighting economic, legal, philosophical, political and sociological aspects.

Supplier Selection - An MCDA-Based Approach (Paperback, Softcover reprint of the original 1st ed. 2017): Krishnendu Mukherjee Supplier Selection - An MCDA-Based Approach (Paperback, Softcover reprint of the original 1st ed. 2017)
Krishnendu Mukherjee
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

The purpose of this book is to present a comprehensive review of the latest research and development trends at the international level for modeling and optimization of the supplier selection process for different industrial sectors. It is targeted to serve two audiences: the MBA and PhD student interested in procurement, and the practitioner who wishes to gain a deeper understanding of procurement analysis with multi-criteria based decision tools to avoid upstream risks to get better supply chain visibility. The book is expected to serve as a ready reference for supplier selection criteria and various multi-criteria based supplier's evaluation methods for forward, reverse and mass customized supply chain. This book encompasses several criteria, methods for supplier selection in a systematic way based on extensive literature review from 1998 to 2012. It provides several case studies and some useful links which can serve as a starting point for interested researchers. In the appendix several computer code written in MatLab and VB.NET is also included for the interested reader. Lucid explosion of various techniques used to select and evaluate suppliers is one of the unique characteristic of this book. Moreover, this book gives in depth analysis of selection and evaluation of suppliers for traditional supply chain, closed loop supply chain, supply chain for customized product, green supply chain, sustainable supply chain and also depicts methods for supply base reduction and selection of large number of suppliers.

Strategic Marketing and Innovation for Indian MSMEs (Paperback, Softcover reprint of the original 1st ed. 2017): R. Srinivasan,... Strategic Marketing and Innovation for Indian MSMEs (Paperback, Softcover reprint of the original 1st ed. 2017)
R. Srinivasan, C.P. Lohith
R1,408 Discovery Miles 14 080 Ships in 18 - 22 working days

This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to 'Strategy with Innovation'. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.

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