0
Your cart

Your cart is empty

Browse All Departments
Price
  • R100 - R250 (188)
  • R250 - R500 (458)
  • R500+ (2,074)
  • -
Status
Format
Author / Contributor
Publisher

Books > Business & Economics > Business & management > Sales & marketing > Market research

Charity Marketing - Contemporary Issues, Research and Practice (Paperback): Fran Hyde, Sarah-Louise Mitchell Charity Marketing - Contemporary Issues, Research and Practice (Paperback)
Fran Hyde, Sarah-Louise Mitchell
R1,285 Discovery Miles 12 850 Ships in 12 - 19 working days

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.

Handbook of Research on Customer Engagement (Hardcover): Linda D. Hollebeek, David E. Sprott Handbook of Research on Customer Engagement (Hardcover)
Linda D. Hollebeek, David E. Sprott
R6,243 Discovery Miles 62 430 Ships in 12 - 19 working days

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study. Providing vital insights into current theoretical and practical treatments of customer engagement, chapters engage with a broad cross-section of state-of-the-art research. Covering the importance of customer engagement in broader marketing practices, conceptual relationships, organizational performance and networks, this Handbook grapples with both conceptual and empirical research to offer insight into current and rapidly emerging research issues. Featuring a broad theoretical scope, this Handbook attends to a rapidly growing international community of researchers in customer engagement. Scholars from related fields, including management, economics and sociology will also benefit from the range of applications of customer engagement research. This book is also crucial for marketing managers looking to improve and refine marketing environments. Contributors include: T.L. Baker, S.E. Beatty, R.N. Bolton, K. Burns, B.J. Calder, J.D. Chandler, D. Chasanidou, C. Costley, D. Cox, K. de Ruyter, L. Dessart, M. Ehret, A. Fjuk, P.W. Fombelle, D. Grewal, C. Gurau, K.L. Hall, W. Hammedi, M. Hammerschmidt, B. Henkens, L.D. Hollebeek, A. Hyder, J.U. Islam, I. Jain, L.W. Johnson, K. Johnston, A. Karahasanovi , C. Kazanis, D.I. Keeling, S.J. Kim, V. Kumar, C.R. Lages, A. Lane, C. Leckie, T. LeClercq, S. Leroi-Werelds, K. Macky, E.C. Malthouse, J. Marbach, E. Maslowska, J. Napoli, D. Novikova, M. Nyadzayo, R. Ouschan, V. Pitardi, I. Poncin, N. Puccinelli, Z. Rahman, N.B. Razavi, O. Regalado-Pezua, A.L. Roggeveen, B. Runnalls, T.P. Scholdra, E.B. Schweiger, N. Sivertstol, D.E. Sprott, S. Streukens, T. Taguchi, J. Turkington, S. Tuzovic, A. van Riel, K. Verleye, N. Vijverman, V. Viswanathan, S.D. Vivek, C.M. Voorhees, W.H. Weiger, J. Wirtz

Marketing in a Digital World (Hardcover): Aric Rindfleisch, Alan J. Malter Marketing in a Digital World (Hardcover)
Aric Rindfleisch, Alan J. Malter
R2,999 Discovery Miles 29 990 Ships in 12 - 19 working days

Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays authored by some of the world's leading marketing scholars, this volume of Review of Marketing Research is forward-looking and illuminating. The book considers the nature and consequences of a number of important new digital technologies and practices, including human-machine communication, software, mobile marketing, online reviews, big data, 3D printing and a wide range of other digital innovations. Many of these technological developments were completely unanticipated and as such the transformation is still unfolding. Therefore, whilst consumers have largely embraced and actively co-create many of these new innovations, there are also growing concerns about privacy and other adverse effects of digital technology. Each essay provides a thoughtful examination of this rapidly shifting landscape and offers a set of bold ideas regarding its future impact on the foundations of marketing and consumption. The volume is essential reading for both scholars and managers seeking fresh insights into marketing and offers a number of exciting new concepts, propositions and predictions about marketing in the digital world.

Contemporary Issues in Digital Marketing (Hardcover): Outi Niininen Contemporary Issues in Digital Marketing (Hardcover)
Outi Niininen
R5,075 Discovery Miles 50 750 Ships in 12 - 19 working days

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: * Big Data, Artificial Intelligence and Analytics in Digital Marketing * Emerging technologies and how they can enhance User Experience * How 'digital' is changing servicescapes * Issues surrounding ethics and privacy * Current and future issues surrounding Social Media * Key considerations for the future of Digital Marketing * Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

Corporate Brand Design - Developing and Managing Brand Identity (Paperback): Mohammad Mahdi Foroudi, Pantea Foroudi Corporate Brand Design - Developing and Managing Brand Identity (Paperback)
Mohammad Mahdi Foroudi, Pantea Foroudi
R1,472 Discovery Miles 14 720 Ships in 12 - 19 working days

* Fills a gap in the current Business and Management literature by addressing the relationship between a brand's visual identity and their stakeholders. * Combines a literature-based and theoretical approach with real life case studies from a broad range of industries. * Covers the full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.

Evaluating Social Media Marketing - Social Proof and Online Buyer Behaviour (Hardcover): Katarzyna Sanak-Kosmowska Evaluating Social Media Marketing - Social Proof and Online Buyer Behaviour (Hardcover)
Katarzyna Sanak-Kosmowska
R4,464 Discovery Miles 44 640 Ships in 12 - 19 working days

This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing, and word-of-mouth (WOM) marketing. It empirically verifies the factors which influence the effectiveness of social proof, and identifies relevant impact factors. Opening with a literature review of this concept from the perspective of social psychology, sociology, and marketing, this interdisciplinary approach to the issue allows for an in-depth understanding of the mechanisms of the effective use of social proof in contemporary online marketing. Following this, in the context of theoretical considerations, the author analyses the social role and significance of social proof in the buying behaviours of online consumers. The second half of the book presents the results of the author's quantitative and qualitative research into the effectiveness of social proof. The quantitative research verifies the hypotheses concerning the social role and significance of social proof in buying decisions and identifies the level of confidence in the opinions expressed by other web users. The qualitative research focuses on the empirical verification of the effectiveness of social proof mechanisms. Additionally, attention is given to sensitivity to social proof, i.e. the factors that increase the effectiveness of such messages, from both the sender's and the recipient's perspective, as well as the forms and channels of communication. Written for scholars and researchers interested in the debate on the transparency of activities carried out by companies in the area of online marketing, the book's detailed analysis of influence utilizing both quantitative and qualitative studies may be of interest to a wider group of academics including economists, psychologists and sociologists.

Storytelling and Market Research - A Practical User Guide (Hardcover): C. Frederic John Storytelling and Market Research - A Practical User Guide (Hardcover)
C. Frederic John
R4,475 Discovery Miles 44 750 Ships in 12 - 19 working days

* The first book on storytelling aimed specifically at market researchers * Defines four types of story and provides clear guidance on revamping deliverables to appeal to the decision-making audience * Empowers market researchers to bring their analysis to life and their ideas to the management table * Includes examples from a range of art forms to illustrate the foundations of good storytelling

Marketing Analytics - Statistical Tools for Marketing and Consumer Behavior Using SPSS (Hardcover): Erik Kostelijk, Jose Marcos... Marketing Analytics - Statistical Tools for Marketing and Consumer Behavior Using SPSS (Hardcover)
Erik Kostelijk, Jose Marcos Carvalho de Mesquita
R4,476 Discovery Miles 44 760 Ships in 12 - 19 working days

- Offers a step-by-step guide through eleven techniques using the common SPSS tool and the steps required to perform analysis =, with a specific focus on marketing and consumer behaviour research. - Introductory textbook for advanced undergraduate and postgraduate students studying marketing analytics, which is a "hot" and increasingly essential topic. - Techniques are fully illustrated by screenshots from SPSS, alongside practical exercises to equip students with the tools to apply statistics in marketing and consumer research. - Support material includes two real datasets to illustrate the techniques' applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes.

Blind Spot - Illuminating the Hidden Value in Business (Paperback): Steve Diller, Nathan Shedroff, Sean Sauber Blind Spot - Illuminating the Hidden Value in Business (Paperback)
Steve Diller, Nathan Shedroff, Sean Sauber
R981 Discovery Miles 9 810 Ships in 10 - 15 working days
Philosophy of Marketing - The New Realist Approach (Hardcover): Matteo Giannasi, Francesco Casarin Philosophy of Marketing - The New Realist Approach (Hardcover)
Matteo Giannasi, Francesco Casarin
R4,937 Discovery Miles 49 370 Ships in 12 - 19 working days

How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism. It indicates the opportunities missed by marketing due to the pervasive postmodernist ideology and proposes a new and fruitful approach pivoting on the significance of reality to marketing analyses and models. Intensifying reference to reality will boost marketing research and practice, rather than impair them; conversely, neglecting such a reference will prevent marketing from realising its full potential, in several contexts. The aim of the book is foundational: its purpose is not a return to traditional realism but to break new ground and overcome theoretical obstacles in marketing and management by revising some of their assumptions and enriching their categories, thereby paving the way to fresh approaches and methodological innovations. In that sense, the book encourages theoretical innovation and experimentation and introduces new concepts, like invitation and attrition, which can find fruitful applications in marketing theory and practice. That is meant to be conductive to the solution of important difficulties and to the uncovering of new phenomena. The last chapter of the book applies the new approach to eight case studies from business contexts. This book will be of interest to philosophers interested in New Realism and to researchers, scholars and marketing professionals sensitive to the importance and fruitfulness of reference to reality, for their own purposes.

Information Asymmetry in Online Advertising (Hardcover): Jan W. Wiktor, Katarzyna Sanak-Kosmowska Information Asymmetry in Online Advertising (Hardcover)
Jan W. Wiktor, Katarzyna Sanak-Kosmowska
R4,479 Discovery Miles 44 790 Ships in 12 - 19 working days

Advertising is a company's major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms, and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies. The theoretical framework presented is based on issues related to online advertising, information asymmetry, and social manipulation. The book describes the ways in which these areas can be explored, and it presents the results of empirical studies. Empirical research allows for identifying companies' moral hazard strategies and their consequences - e-consumers' adverse selection. The research provides an empirical answer to the question: to what extent is advertising a transparent form of communication, and to what extent does it represent the world of manipulation? Based on an interdisciplinary theoretical approach, empirical studies conducted by the authors, and theoretical and managerial implication, the book encourages its readers to find their own answers. Given the interdisciplinary nature of this work, it will be of interest to scholars and researchers within the fields of marketing, media and communication, economics, psychology, sociology, and ethics.

Market Assessment with OR Applications (Paperback): Kent Lenci Market Assessment with OR Applications (Paperback)
Kent Lenci
R1,569 Discovery Miles 15 690 Ships in 12 - 19 working days

Includes practical organizational and economical methodologies Offers concepts of marketing and its role in business and public organization Presents marketing decisions and the need for scientific marketing analysis Provides mathematical models in marketing Illustrates sales response to advertising in presence of competition

Brand Metrics - Measuring Brand Efficacy along the Customer Journey (Hardcover): Jacek Kall Brand Metrics - Measuring Brand Efficacy along the Customer Journey (Hardcover)
Jacek Kall
R4,919 Discovery Miles 49 190 Ships in 12 - 19 working days

* Gathers a set of 30 key metrics to measure brand effectiveness along the customer journey * Follows a clear and logical structure for easy reference. Each metric discussed is defined and explained, the author shows how and when to use the metric and what its limitations might be, and presents examples and case studies of how it has been used * Designed to work alongside Brand Management textbooks, providing a more in-depth and practical analysis of brand efficacy

Supply Chain Design and Management for Emerging Markets - Learning from Countries and Regions (Hardcover, 2015 ed.): Wojciech... Supply Chain Design and Management for Emerging Markets - Learning from Countries and Regions (Hardcover, 2015 ed.)
Wojciech Piotrowicz, Richard Cuthbertson
R3,978 R3,696 Discovery Miles 36 960 Save R282 (7%) Ships in 12 - 19 working days

This book focuses on supply chain management in emerging markets. The authors present issues relating to supply chain development covering countries such as Brazil, China, the Czech Republic, Russia, Indonesia, Malaysia, Nepal, Turkey, Egypt and South Africa and focuses on the challenges faced when the supply chain is designed and maintained. Such challenges derive from issues to do with risk, security, quality management and infrastructure among others. Case studies and survey results are presented in chapters which explore practical solutions to these issues. The latter will be of interest not only to local and international managers, but also to students who are interested in emerging economies. The book covers manufacturing, retail and food chains at the local and international levels.

Brand Fans - Lessons from the World's Greatest Sporting Brands (Hardcover, 1st ed. 2017): Aaron C. T. Smith, Constantino... Brand Fans - Lessons from the World's Greatest Sporting Brands (Hardcover, 1st ed. 2017)
Aaron C. T. Smith, Constantino Stavros, Kate Westberg
R4,539 Discovery Miles 45 390 Ships in 12 - 19 working days

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Building Corporate Identity, Image and Reputation in the Digital Era (Hardcover): T. C. Melewar, Charles Dennis, Pantea Foroudi Building Corporate Identity, Image and Reputation in the Digital Era (Hardcover)
T. C. Melewar, Charles Dennis, Pantea Foroudi
R4,528 Discovery Miles 45 280 Ships in 12 - 19 working days

Brands - corporate, products, service - today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

New Consumer Culture in China - The Flower Market and New Everyday Consumption (Hardcover): XI Liu New Consumer Culture in China - The Flower Market and New Everyday Consumption (Hardcover)
XI Liu
R4,457 Discovery Miles 44 570 Ships in 12 - 19 working days

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers' motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers' aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

Inclusive Businesses in Developing Economies - Converging People, Profit, and Corporate Citizenship (Hardcover, 1st ed. 2022):... Inclusive Businesses in Developing Economies - Converging People, Profit, and Corporate Citizenship (Hardcover, 1st ed. 2022)
Rajagopal, Ramesh Behl
R4,940 Discovery Miles 49 400 Ships in 12 - 19 working days

This book analyzes the emerging concepts and theories of inclusiveness in business by explaining corporate social responsibility, social learning, and value co-creation, as critical elements to the success of firms. The authors explore the causes and effects and challenges associated with the management of inclusive businesses. Divided in to six sections, this edited work includes twenty one chapters that examine the inclusive business philosophy, the social dynamics of managing inclusive business, the role of trade, and inclusive practices at work before concluding with a discussion of how to drive hybrid growth in these types of organizations. Focusing on developing economies, this book portrays the varied corporate experiences in inclusive business designs and customer value propositions across the industries. It surveys the problems, possible solutions, and policy frameworks for integrating business as a resource to alleviate poverty and social and economic inequality.

Value in Marketing - Retrospective and Perspective Stance (Paperback): Marin A. Marinov Value in Marketing - Retrospective and Perspective Stance (Paperback)
Marin A. Marinov
R1,393 Discovery Miles 13 930 Ships in 12 - 19 working days

The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value delivered by products and services that defines firm's competitive market positioning. Recent advances in marketing theory have enhanced the interpretation of value in terms of its types, manifestations and determinants. Value in marketing is delivered to customers, stakeholders, shareholders, ecosystems and society. While the literature has been unanimously emphasizing the economic interpretation of value, measured in money terms, marketing has been at the forefront of critical thinking bringing to the fore new meanings and interpretations of value that have unlocked the psychological, emotional, social and ecological value of products and services to customers. It is the marketing thought that has extended the understanding of value-in-use and has indisputably positioned value in context. Marketing has developed the notion of value delivered by intangible assets that can create much greater value than the tangible product and/or service. Marketing has unravelled the multi-layered nature of value to the customer and thus augmented the meanings and interpretations, as well as the analytical and practical potential of this notion. Consequently, we see the need to revisit the concept of value in marketing in order to address its complexity. This book sets to provide an insight in the concept of value in marketing in its contemporary interpretation and level of development. The aim is to offer an overview of debates and developments in our understanding of value in marketing that can raise the awareness of the scholarly and business communities of its pivotal importance for businesses and consumers. Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance. The chapters address various issues including: customer value development, implications, and trajectories; intra-variable and inter-variable perspectives of value; the importance of the value concept in the international marketing context; value developed in networks that is intrinsically associated with knowledge creation in the internationalization, meanings and interpretations of value in diverse contexts that help us develop further the dimensions of the concept. We trust the book will be of interest to researchers, scholars and students in the fields of marketing management and international business, and to people who wish to have a better understand what marketing really brings to consumers.

Bridging Boundaries in Consumption, Markets and Culture (Paperback): Karen V. Fernandez, Bernardo Figueiredo Bridging Boundaries in Consumption, Markets and Culture (Paperback)
Karen V. Fernandez, Bernardo Figueiredo
R1,361 Discovery Miles 13 610 Ships in 12 - 19 working days

This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings. Answering the challenge to do more than merely cross the boundaries between these fields, the authors in this volume also undertake the far harder work of bridging them. Consequently, this book is a rich and topical array of research projects which engage in a variety of theoretical and empirical boundary crossings. The authors' diverse methodologies span archival research, visual content analysis, ethnography and phenomenological interviewing. Their research contexts are distinctly globally diverse, as reflected in the topics of their studies: aid in contemporary Syrian refugee camps in Germany; early twentieth-century Swedish advertisements for kitchens; family formation in twenty-first-century Sri Lanka; Brazilian book (de)collectors; and the signification of magazine covers in India. Overall, the book makes for compelling reading across and beyond conventional boundaries associated with the study of consumption, markets and culture. This book was originally published as a peer-reviewed special issue of Consumption Markets & Culture.

International Business in the New Asia-Pacific - Strategies, Opportunities and Threats (Hardcover, 1st ed. 2022): Terry Wu,... International Business in the New Asia-Pacific - Strategies, Opportunities and Threats (Hardcover, 1st ed. 2022)
Terry Wu, Nailin Bu
R4,399 Discovery Miles 43 990 Ships in 10 - 15 working days

The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region. This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. The enclosed comprehensive and diverse analyses of the international business landscape in the New Asia are invaluable to scholars, managers, politicians, and policy makers alike. This book is engaging and informative. It presents a collection of diverse and cutting-edge topics that offer new insights into International Business activities in the Asia-Pacific region, raising questions for debate and opening pathways for future research. A must-read book for International Business scholars.- Hussain G. Rammal, University of Technology Sydney, Australia This book offers a comprehensive introduction to the general business environment in Asia. It highlights the complexities and dynamics of doing business in Asia and provides insightful understandings of emerging issues in the region. The chapter-by-chapter analyses of the region depict the rich thematic contexts in which key issues and challenges facing corporate executives as well scholars in international business. I believe that this book is valuable for students of international business, global business environment and regional studies. -Hongxin Zhao, Saint Louis University, USA

Global Communication and Collaboration - Global Project Management, Global Sourcing, Cross-Cultural Competencies (Hardcover,... Global Communication and Collaboration - Global Project Management, Global Sourcing, Cross-Cultural Competencies (Hardcover, 1st ed. 2017)
Klaus-Dieter Gronwald
R2,131 Discovery Miles 21 310 Ships in 12 - 19 working days

Speed, social change, historical inheritance and cultural gaps are key factors which have significant impact on global collaboration and global sourcing. The author explains how working in virtual teams in a global, multicultural environment requires a significant amount of organizational and behavioral change of people and organizations. Understanding cultural differences in working styles is important for successful global project management. Major theories of international management, company internationalization, cultural dimensions and distances will be discussed to develop cross-cultural competencies and conflict management styles for international project managers. They will understand modern theories and methods of international management and will be able to apply these to practical project management problems. They understand the benefits and challenges of international cooperation and know how to identify modes of cooperation that are relevant to the needs of international teams.

Nonmarket Strategy in Business Organizations - A Global Assessment (Hardcover, 1st ed. 2019): John A. Parnell Nonmarket Strategy in Business Organizations - A Global Assessment (Hardcover, 1st ed. 2019)
John A. Parnell
R3,375 Discovery Miles 33 750 Ships in 10 - 15 working days

This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors. Nonmarket strategy (NMS) refers to any part of a firm's strategy that seeks to generate superior performance through means not directly associated with market activity, such as lobbying legislators, colluding with rivals to erect industry entry barriers and pursuing direct business-government partnerships. Decades ago, nonmarket factors comprised a minor, peripheral consideration in organizational strategy. Today, NMS is central to strategy development and execution. This phenomenon is driven by both corruption in emerging economies and cronyism in the developed world. Scholarly interest in NMS continues to increase and while much is known about the topic, some core questions still remain such as: Are there different drivers for and implications of proactive NMS versus defensive NMS? How do national environments influence firm decisions to pursue NMS? The data presented in the book explores many of these questions. Providing a comprehensive, multidisciplinary analysis that includes elements of management, economics, philosophy and social sciences, this book is beneficial for scholars, practitioners, students, academics and policy makers interested in NMS.

Addiction as Consumer Choice - Exploring the Cognitive Dimension (Paperback): Gordon Foxall Addiction as Consumer Choice - Exploring the Cognitive Dimension (Paperback)
Gordon Foxall
R1,428 Discovery Miles 14 280 Ships in 12 - 19 working days

A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this way, addiction includes substance abuse as well as behavioral compulsions like excessive gambling or even uncontrollable shopping. Behavioral economics and neurophysiology provide well-worn paths to understanding this behavior and this book regards them as central components of this quest. However, the specific question it seeks to answer is, What part does cognition - the desires we pursue and the beliefs we have about how to accomplish them - play in explaining addictive behavior? The answer is sought in a methodology that indicates why and where cognitive explanation is necessary, the form it should take, and the outcomes of employing it to understand addiction. It applies the Behavioral Perspective Model (BPM) of consumer choice, a tried and tested theory of more routine consumption, ranging from everyday product and brand choice, through credit purchasing and environmental despoliation, to the more extreme aspects of consumption represented by compulsion and addiction. The book will advance debate among behavioral scientists, cognitive psychologists, and other professionals about the nature of economic and social behavior.

Unlocking Digital Transformation of Agricultural Enterprises - Technology Advances, Digital Ecosystems, and Innovative Firm... Unlocking Digital Transformation of Agricultural Enterprises - Technology Advances, Digital Ecosystems, and Innovative Firm Governance (Hardcover, 1st ed. 2023)
Vladimir I. Trukhachev
R4,921 Discovery Miles 49 210 Ships in 12 - 19 working days

This timely book collects the latest research on digital transformations unfolding in agriculture across the globe, with a special focus on Russia and the member countries of the Commonwealth of Independent States. The authors present a coherent framework for understanding the factors driving digital transformation of agriculture as a whole industry and agricultural enterprises in particular, through the prism of global trends, adoption opportunities, and barriers of economic digitalization and the ongoing transition to Industry 4.0. The volume serves as a unique source of cutting-edge research on the frontier digital technology available for agricultural enterprises, as well as it discusses predominant strategies, potential drivers of change, and responses to digital technology challenges faced by the industry. Such topics as intelligent systems, data analytics and machine learning, digital platforms, services and ecosystems, as well as the Internet of Things are extensively covered by the leading researchers, with numerous cases of industry technology applications. This volume makes a unique contribution to the study of digital technology applications for building innovative agriculture, capturing critical trends and benchmarks in digital transformation of the whole industry. Due to its practical focus, the book appeals to practitioners and policymakers, not just academics. This is also a valuable resource for graduate students interested in digital technology advances, firm competitiveness, and sustainable innovation.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Sustainable Consumption, Production and…
Paul Nieuwenhuis, Daniel Newman, … Hardcover R2,660 Discovery Miles 26 600
Handbook of Innovation & Appropriate…
Philippe Regnier, Daniel Frey, … Hardcover R5,266 Discovery Miles 52 660
Product Development Projects - Dynamics…
Christopher Schlick, Bruno Demissie Hardcover R2,927 Discovery Miles 29 270
Organizational Engineering in Industry…
David De La Fuente, Raul Pino, … Hardcover R6,334 Discovery Miles 63 340
Reconfigurable Manufacturing Systems…
Lyes Benyoucef Hardcover R4,371 Discovery Miles 43 710
Resources, Technology and Sustainability…
Joydeb Sasmal Hardcover R3,609 Discovery Miles 36 090
Demand for Emerging Transportation…
Constantinos Antoniou, Dimitrios Efthymiou, … Paperback R2,683 Discovery Miles 26 830
Risk-Conscious Operations Management
Prabhakar V. Varde Hardcover R4,946 Discovery Miles 49 460
Operations Management
Edward Pepper Hardcover R3,570 R3,227 Discovery Miles 32 270
Strategic Collaborative Innovations in…
Mambo Mupepi, Robert Costello Hardcover R5,264 Discovery Miles 52 640

 

Partners