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Books > Business & Economics > Business & management > Sales & marketing > Market research
This book is an essential guide to understanding how managers in
China and Southeast Asia make effective economic decisions. In
today's competitive global economy, it's vital to grasp how the
most dynamic part of Asia is employing accounting tools in actual
practice. The carefully crafted empirical studies presented here
demonstrate the application of management accounting concepts in a
variety of economic scenarios. Overall, these comparative
investigations describe theory and common practices in a way that
yields insights for both strategic and day-to-day problem solving.
Accordingly, Management Accounting in China and Southeast Asia will
interest graduate students, professional practitioners, and
researchers in accounting, management, and finance.
Balancing simplicity with technical rigour, this practical guide to
the statistical techniques essential to research in marketing and
related fields, describes each method as well as showing how they
are applied. The book is accompanied by two real data sets to
replicate examples and with exercises to solve, as well as detailed
guidance on the use of appropriate software including: - 750
powerpoint slides with lecture notes and step-by-step guides to run
analyses in SPSS (also includes screenshots) - 136 multiple choice
questions for tests This is augmented by in-depth discussion of
topics including: - Sampling - Data management and statistical
packages - Hypothesis testing - Cluster analysis - Structural
equation modelling
In the wine industry, sustainability is an extremely important
issue for two main reasons: Firstly, the industry faces serious
threats as a consequence of climate change, as well as water and
energy scarcity. Secondly, proper sustainable management of
wineries can mean obtaining a competitive advantage by allowing
them to increase market share and organizational innovation
processes. In this sense, previous work has shown that customers
tend to select wines that have been developed following sustainable
practices, despite not knowing what this means in practice.
Sustainability Challenges in the Wine Industry serves as a guide
for study, reflection, and critique to understand sustainability in
the wine industry in its triple aspect (economic, social, and
environmental). The book sheds light on the new trends and
challenges of the wine industry, making it a must-read for
academicians and managers who want to deepen their knowledge of the
wine industry as well as its link with sustainability. Covering key
topics such as wine tourism, green innovation, and consumer
behavior, this premier reference source is ideal for industry
professionals, business owners, managers, entrepreneurs,
researchers, scholars, academicians, practitioners, instructors,
and students.
This book represents the work of some of the contemporary world
leaders in marketing. The contributors are authors of a set of
path-breaking books on marketing. To ensure sufficient depth of
coverage, the contributors have taken the essence of their earlier
books and combined it with their latest understanding and cases.
This has served to enhance the content and put it in the readers'
current context. It is common knowledge that keeping pace with the
growing application of marketing requires a novel approach. With
new ideas and nuances being discovered every day, it has become a
real challenge for marketers and students of marketing to keep up
to date on important contemporary marketing concepts. Given its
unique approach and thoughtful curation, this book presents readers
with diversity of perspectives along with a unique depth of
thinking.
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