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Stakeholder Involvement in Social Marketing - Challenges and Approaches to Engagement (Hardcover)
Loot Price: R4,134
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Stakeholder Involvement in Social Marketing - Challenges and Approaches to Engagement (Hardcover)
Series: Routledge Studies in Marketing
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This book is the first to provide evidence-based experience to
showcase how stakeholder management can be applied within social
marketing programs, as well providing contemporary discussions of
social marketing research. The book aims to bring practitioners and
academics together to address the calls made by scholars to address
inherent challenges involved in identifying, involving and
prioritising different stakeholders in social marketing
interventions. Through sharing real-world experience, the text aims
to extend and synthesise current knowledge in the field and
contribute to establishing stronger and long-lasting alliances with
stakeholders involved in social marketing interventions with an aim
of ensuring sustainable behavioural change. This book features a
diverse series of case studies from different countries (including
but not limited to Australia, Finland, India, Slovenia, the United
Kingdom) conducted in various behaviour change contexts (including
alcohol consumption, nutrition intake, and breast feeding). Leading
international social marketing and social science scholars provide
case studies on stakeholder involvement in an intervention or
multiple interventions and elucidate relevant lessons to inform
theoretical as well as practical implications for multi-stakeholder
social marketing interventions. This volume will be of interest to
researchers, advanced students, practitioners and policy makers in
social marketing and health policy.
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