Dieses essential fokussiert grunder- und marktbezogene Herausforderungen selbststandiger bzw. unternehmerischer Tatigkeit in der Kultur- und Kreativwirtschaft. Dazu werden einfuhrend charakteristische Merkmale der Branche beschrieben sowie zentrale Begriffe und Planungsinstrumente erlautert. Im Weiteren wird der Fokus auf die Grunderperson(en) sowie auf moegliche Arten der Realisierung von Grundungsvorhaben in der KKW gelegt. Ein weiteres Kapitel beschaftigt sich mit zentralen marktbezogenen Entscheidungen, wie z. B. den Moeglichkeiten zur Identifizierung einer Geschaftsidee und der Notwendigkeit, dass diese Idee zur Loesung eines auf Seiten der Nachfrage relevanten Problems beitragt. Auch die Kundenstruktur in der KKW und daraus resultierende Konsequenzen fur das B2B- und B2C-Marketing werden beleuchtet. Die Autorin: Prof. Dr. Andrea Hausmann ist Professorin am Institut fur Kulturmanagement der Padagogischen Hochschule Ludwigsburg und verfugt uber praktische Erfahrung aus eigener Grundungstatigkeit.

Lean Management ist ein seit Jahren anerkannter Ansatz zur kontinuierlichen Verbesserung von Prozessen. In Produktion und Logistik vieler Unternehmen der verschiedensten Branchen ist das Thema nahezu selbstverstandlich geworden. Im indirekten Bereich aber, in Buro und Verwaltung, ist die Philosophie des Lean Office oder der Lean Administration bisher kaum verbreitet oder sogar voellig unbekannt. Dieser Band bietet einen kompakten Einstieg in das Thema und stellt einige Grundlagen und erste typische Methoden und Ansatze aus Wissenschaft und Praxis vor. Es wird aufgezeigt, dass Lean Administration nicht einfach nur eine weitere Methode zur Prozessoptimierung ist. Vielmehr handelt es sich um eine grundsatzliche Denk- und Verhaltensweise, die die gesamte Unternehmenskultur verandern kann.

Dieses Fachbuch zeigt Ihnen, wie Organisationen der oeffentlichen Verwaltung den digitalen Wandel erfolgreich meistern Behoerden und oeffentliche Einrichtungen stehen vor der Herausforderung, ihre Leistungen und Aufgaben fur Burger und Unternehmen in elektronischer Form und unabhangig von Zeit und Ort zur Verfugung zu stellen. Fur eine integrierte digitale Transformation des oeffentlichen Sektors mussen alle internen Prozesse und Services hinterfragt und neu gedacht werden. Nur so ist eine UEberwindung des weit verbreiteten und tief verwurzelten Burokratiemodells moeglich. Ausgehend von konkreten Umsetzungsbeispielen werden die Erfahrungen aus vielen Jahren intensiver Beschaftigung mit der digitalen Transformation in oeffentlichen Verwaltungen beschrieben. Der Leser erhalt zahlreiche methodische Vorschlage fur die Herangehensweise in Projekten. Besonders betrachtet wird die Grundlagenarbeit in den ersten Phasen von Projekten, die vor einer Implementierung von neuen Anwendungen erledigt werden mussen, um maximal integrierte und digital transformierte Prozesse gestalten zu koennen. Zusammenfassend stellt Streicher zehn grundlegende Prinzipien der Transformation in der oeffentlichen Verwaltung auf. Erhalten Sie zahlreiche anwendungsorientierte Hinweise und konkrete Loesungsvorschlage fur erfolgreiche digitale Transformationen von Behoerdenverfahren und Services im oeffentlichen Sektor Es richtet sich an Fuhrungskrafte und Projektleiter, die organisatorische und technische Veranderungen in ihren Organisationen planen und umsetzen. Die wichtigsten Punkte zum Inhalt sind: Geeignete Technologien fur den Public Sector Ausgewahlte Projekte der digitalen Transformation Strategische Herausforderungen und Probleme in der Praxis Werkzeugkasten Methoden und Formate"

In diesem Band wird fundiert und praxisnah ein besonderer Zugang zu Corporate Social Responsibility vorgestellt: Das Social Enterprise. Unternehmen reagieren in vielfaltiger Weise auf die neuen Anforderungen, die die Gesellschaft an sie stellt. Dies geschieht zum einen durch das Einrichten von eigenen CSR Abteilungen, die eher soziale als profitorientierte Zielsetzungen verfolgen, zum anderen vermehrt durch Kooperationen mit sogenannten "Social Enterprises", also sich selbst finanzierenden Geschaftsmodellen, die darauf abzielen, soziale oder oekologische Probleme zu loesen sowie durch das Grunden von Stiftungen mit sozialer Zielsetzung. Zahlreiche Autoren aus Wissenschaft und Praxis beleuchten anschaulich in diesem Buch, wie in diesen Kooperationen gegenseitige Beeinflussungsprozesse stattfinden, die die traditionelle Art zu wirtschaften nicht selten in einem positiven Sinne hin zu mehr Nachhaltigkeit verandern. Damit diese Prozesse zu einer positiven Veranderung fuhren, mussen Schnittstellen effektiv gestaltet und Kulturunterschiede uberwunden werden. Nicht zuletzt hat das Einfluss auf klassische Marktakteure, die sich neuerdings sogar mit Wettbewerbern aus dem Lager der "Social Enterprises" konfrontiert sehen und die ihre traditionelle Art und Weise der Wertschoepfung uberdenken mussen, um wettbewerbsfahig zu bleiben.

Originally published by Stevenson, Inc., this practical resource features strategies for nonprofit organizations to plan, celebrate, and engage constituents in milestone events. Important topics covered include: * Community engagement * Fundraising * Planning and preparation essentials for yearlong events * Inauguration ceremonies * Facility dedications * Organizational collaboration * Recognition programs * Celebrity events * Talent competitions * Time capsules * Grand re-openings * Celebrating organizational history * Anniversary milestones Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

A How-To Guide to Becoming a Board Member Who Loves Fundraising

Boards That Love Fundraising is an easy-to-use workbook in which board members will find the information and skills they need to overcome the "fear factor" and become confident, successful fundraisers.

Written by Robert Zimmerman and Ann Lehman-leading experts in the field of fundraising and board development-Boards That Love Fundraising not only shows that all board members (no matter the level of experience) can learn to raise funds but also provides effective tips to the more experienced fundraisers. This workbook explains your fundraising responsibility as a board member while it

• Provides information on board structure and its impact on raising money
• Outlines the concepts that will empower you to ask for money effectively and fearlessly
• Describes the wide variety of methods nonprofits use to raise money and the board's role in each area
• Shows how to recruit board members who can help with fundraising
• Explores the vital issues of fundraising-planning, staffing, evaluation, and working with consultants

Using this indispensable tool, board members will learn how to transform their ideas about "begging for money" into opportunities to urge citizens to invest in their enterprise through philanthropic contributions. Boards That Love Fundraising provides a wealth of exercises to pave the way to successful board fundraising efforts.

Praise for Boards That Love Fundraising

"Zimmerman and Lehman have more than two decades of hands-on experience helping board members know how to do their job. This workbook distills their knowledge into helpful and easy exercisesand tips that everyone in the nonprofit can use to raise more money."
-Kim Klein, publisher, Grassroots Fundraising Journal

"The wisdom in Boards That Love Fundraising helped me and our board of directors deal with some of our most challenging issues. In this day and age, fundraising by board members is critical to the success of any nonprofit organization-including ours. Zimmerman and Lehman will help your board get there, too."
-Janet Knipe, executive director, California Youth Correction

"Bob and Ann's book is so readable yet filled with knowledge and wonderful exercises. It is sure to be a hit with any current or future board member."
-Marcie Storch, director of development, Legal Aid Society of San Mateo County, California

"With step-by-step guidelines, this book is a 'must have' for those engaged in fundraising."
-Allyson Hewitt, executive director/directrice general, Safe Kids Canada

Nonprofit organizations in the United States have exploded over the past two decades, and while many books touch on aspects of these organizations, few directly address the principles and practices incoming workers need to know to become leaders in the field. This volume begins with a history of nonprofits, as well as a discussion of the theories and ethical issues surrounding them, and then provides guidance on how to create, lead, and manage an effective organization. Subsequent chapters cover key issues in human resources; organizational growth and renewal; strategic planning; community relations; fundraising; program evaluation; accountability, particularly financial; and the future of nonprofits. Competition and scarcity of funding has forced nonprofits to produce even more capable managers. This textbook is the best resource for schools of social work, public administration, business, law, public health, and adult education, and it is a vital tool for instructors in resource centers serving nonprofits., reviewing a previous edition or volume

Die Padagogische Hochschule und die Gebietskrankenkasse Oberoesterreich als massgebliche Akteurinnen des Bildungs- und des Gesundheitswesens entwickeln im Rahmen einer Veranstaltungsreihe gemeinsam mit prominenten Experten ein Steuerungsverstandnis fur Systeme der Governance und prasentieren Loesungsvorschlage fur die Organisationsentwicklung. Die Auftaktveranstaltung, mit dem Soziologen und Inhaber des Lehrstuhls fur Kulturtheorie und Management Dirk Baecker, untersuchte die zeitgenoessische Systemtheorie auf ihre aktuelle Bedeutung fur das Bildungs- und das Gesundheitssystem. Die zweite Veranstaltung mit dem prominenten Konfliktforscher und Berater in Friedensprozessen Friedrich Glasl ruckte Fragen der Diversitat in Systemen sowie den Nutzen der sich daraus ergebenden Kooperations- und Konfliktpotenziale in den Fokus.

Human Resource Management in Public Service: Paradoxes, Processes, and Problems offers provocative and thorough coverage of the complex issues faced by employees and managers in the public sector, including managing under tight budgets with increasing costs, hiring freezes, contracting out, and the politicization of the civil service. Continuing the award-winning tradition of previous editions, authors Evan M. Berman, James S. Bowman, Jonathan P. West, and Montgomery R. Van Wart encourage active learning through various skill-building exercises and a mixture of individual, group, and in-class tasks. The Seventh Edition includes new examples on how COVID-19 has disrupted the workplace, equity and racial discord, organizational diversity, employee engagement and motivation, leadership development training, work-life balance, gender-based inequities, behavioral biases in appraisal, and unionization trends.

Proven methods for launching–and growing–a planned giving program

Planned Giving for Small Nonprofits provides easy-to-follow guidelines for beginning and sustaining a planned giving program with the limited resources of a small organization. Drawing upon forty years of combined experience in planned giving, expert authors Ronald Jordan and Katelyn Quynn show managers how to achieve the careful analysis, employee commitment, and organizational support necessary to launch a successful program.

In addition to step-by-step advice, this helpful guide contains a host of examples and case studies from a wide variety of nonprofits, including educational and religious institutions, healthcare organizations, and cultural associations. The authors break their blueprint for planned giving success into seven key components:

• Background Issues
• Getting Started
• Planned Gifts
• Gifts of Assets Other Than Cash
• Working with Donors
• Marketing
• Planned Giving and Taxes

Each subject is further analyzed into key subtopics, such as gift acceptance policies, endowed funds, and personal property gifts. Nonprofit managers in all areas will find Jordan and Quynn’s authoritative guide an invaluable addition to their professional libraries.

Includes Sample Letters, Real World Examples, Style Tips, New Chapters on E-mail, Websites, Social Media, and More...

Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick's guidelines, your direct mail and online fundraising campaigns will produce better results, year after year.

Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors' wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. You'll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising.

If you're a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, "How to Write Successful Fundraising Appeals" will help you hone your skills and create appeals that will hit the mark every time.

Publishing the Nonprofit Annual Report offers your nonprofit organization hands-on guidance to help you create an annual report that goes beyond fulfilling your financial reporting responsibilities and instead becomes a valuable communications, marketing, and image-building tool. Written by Caroline Taylor--a consultant who has more than twenty years of experience producing award-winning annual reports--this essential guide takes you through the report-writing cycle from start to finish. Step by step, she shows you how to create a plan, fit the report process into the overall schedule, assign tasks, develop the executive message, work with designers to integrate visual elements, and get the report printed on time and within budget.

MISSION ACCOMPLISHED

As not-for-profits must increasingly achieve greater results with less resources, they are continually seeking ways to use such scarce resources with more economy, with greater efficiency of processes and people within their organizations, and with increased effectiveness of results in order to further their missions. Whether used alone or together with other tools such as benchmarking, activity-based management, and flexible budgeting, the operational review is the tool best used to perform an evaluation of these crucial three e’s–economy, efficiency, and effectiveness. This book shows not-for-profit managers why conducting an operational review can be beneficial, explains the tools and personnel needed to conduct the review, and shows in detail how to conduct a review of operations in each area. It includes case study materials for a social service agency, a museum operation, an arts organization, a community service agency, and a college business office. Here is accessible, comprehensive coverage of:

• How to approach an operational review, judge its results, and make recommendations to management
• How to position your not-for-profit organization more effectively in the competitive world of funding, personnel, resources, and service results
• How to identify and implement best practices within funding and operational constraints in all areas of the not-for-profit’s operations in an organized program of continuing improvements

. . . and much more, including extensive exhibits, forms, working tools, checklists, and examples for conducting an operational review throughout all functions of a not-for-profit organization. Executive directors, outside auditors, CPAs, manage-ment consultants, boards, fund-raising executives, and all others involved in the not-for-profit’s operations will learn to get the most for their mission from this indispensable book.

Although the information age offers individuals from all walks of life the power to make their voices heard, we often end up with a cacophony of competing voices rather than a conversation. With so many people empowered to join the decision-making process, the number and diversity of stakeholders in governance situations poses a special challenge: how do you steer when so many hands are on the wheel? Catalytic Governance offers a proven approach to managing this challenge, built on the insight that effective leadership and governance depends less on traditional top-down approaches and more on creating shared meanings and frameworks. Drawing on their experiences managing transformational change in a complex, multi-stakeholder environment on issues ranging from finance to climate change, health, and the digital revolution, Patricia Meredith, Steven A. Rosell, and Ged R. Davis demonstrate how to use dialogue to engage stakeholders, explore alternative perspectives, develop shared mental maps and a vision of the future, and co-create strategies and initiatives to realize that future. While elements of this approach will be familiar, this is the first time they have been combined into a coherent model and tested together in practice. The book describes in detail how this was done in the process of transforming the Canadian payments system. The catalytic approach to governance is a powerful tool for leaders in the public and private sectors looking to lead and govern more effectively.

Critical legal information for enhancing and expanding the activities of charitable fund-raisers

As the competition for gifts grows increasingly intense, managers and fund-raisers for charitable organizations must learn how to work with tax and business law to optimize their return. Written by the leading legal authority on tax-exempt organizations, this book provides an accessible approach to understanding the various laws and offers solutions to enhance an organization’s wealth and effectiveness. Bruce Hopkins clearly explains to fund-raisers the pertinent aspects of the law, enabling them to dramatically increase funding without legal missteps. He also thoroughly details the steps needed to solve the fund-raiser’s most pressing legal headaches, including maintenance of tax exemption and public charity status, planned giving, charitable giving rules, unrelated business activities, fund-raiser’s compensation, state regulations, and much more.

This book provides critical answers to fund-raisers’ questions such as:

• What law basics should every fund-raiser know?
• Is a charitable organization required to apply to the IRS for tax-exempt status?
• What are the charitable contribution deduction rules?
• How do the unrelated business income rules apply to fund-raisers?
• How does a charitable organization start a planned giving program?
• What are the important elements of the fund-raiser’s contract?
• What are the contents of a typical charitable solicitation act?
• Can a charitable organization have a taxable subsidiary?
• When does a fund-raiser need a lawyer?

With its comprehensive coverage of the legal issues that nonprofit organizations face,

The First Legal Answer Book for Fund-Raisers is a powerful resource that every fund-raiser must have!