A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously

"Donor-Centered Planned Gift Marketing "helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort. Full of useful and proven tips you can implement for immediate resultsOffers practical tools including forms and checklistsIncludes a worksheet to help organizations calculate their planned giving potential

Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.

This concise and illuminating book provides a road map to the evolving conceptual and policy terrain of the nonprofit sector. Drawing on prominent economic, political, and sociological explanations of nonprofit activity, Peter Frumkin focuses on four important functions that have come to define nonprofit organizations. The author clarifies the debate over the underlying rationale for the nonprofit and voluntary sector's privileged position in America by examining how nonprofits deliver needed services, promote civic engagement, express values and faith, and channel entrepreneurial impulses. He also exposes the difficult policy questions that have emerged as the boundaries between the nonprofit, business, and government sectors have blurred. Focusing on nonprofits' growing dependence on public funding, tendency toward political polarization, often idiosyncratic missions, and increasing commercialism, Peter Frumkin argues that the long-term challenges facing nonprofit organizations will only be solved when they achieve greater balance among their four central functions. By probing foundational thinking as well as emergent ideas, the book is an essential guide for nonprofit novitiates and experts alike who want to understand the issues propelling public debate about the future of their sector. By virtue of its breadth and insight, Frumkin's book will be an invaluable resource for anyone interested in understanding the complex interplay of public purposes and private values that animate nonprofit organizations.

Applying the principals of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser that wants to increase profitabilty and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate in Fundraising Management, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

The financial issues of nonprofit organizations (NPOs) have increased their importance in recent years, especially after the last global economic downturn. In this way, NPOs have been threatened by a reduction of income, while their work and expenses have not decreased. In this book, the editors bring together several topics that the academic literature has previously addressed, connecting them to each other and evaluating how all these issues are interrelated. Financing Nonprofit Organizations analyses the state of art of all these financial topics and the consequences of the last economic crisis. It dives into the interrelations of these concepts to suggest lines of future research and to reflect on the future of the different sources of funding of the NPOs. It will be of interest to students, practitioners, and researchers interested in initiating and updating their knowledge in the growing field of the financial aspects of the NPOs.

This groundbreaking book will help nonprofit managers think in new and creative ways about how they define and meet the challenges they face--and how to rise above standard practices to lift their organizations to greater performance levels. Using examples of best practices from innovative organizations in both the corporate and nonprofit worlds, Breakthrough Thinking for Nonprofit Organizations offers a mix of "how-to" advice and case studies that will guide readers on a new road to creativity. This book will fundamentally change the way nonprofit professionals think about how they do their work--and usher in a new era for nonprofits.

Citizen Participation in the Age of Contracting is based on a simple premise: in democracies, power originates with citizens. While citizen participation in government remains a central tenet of democracy, public service delivery structures are considerably more complex today than they were fifty years ago. Today, governments contract with private organizations to deliver a wide array of services. Yet, we know very little about how citizens influence government decisions and policies in the "hollow state." Based on nearly 100 interviews with public and private managers, our findings about the state of citizen participation in contract governance are somewhat disheartening. Public and private organizations engaged citizens in a number of ways. However, most of their efforts failed to shift the power structure in communities and did not give citizens a chance to fundamentally shape local priorities and programs. Instead, elected officials and professional staff largely maintained control over significant policy and administrative decisions. Widespread, but narrow in their forms and impact, the participation practices we uncovered did not live up to the ideals of democracy and self-governance. Citizen Participation in the Age of Contracting is suitable for those who study public administration, as well as in other closely related fields such as nonprofit management and organizational behavior.

Nonprofits and the social sectors are taking on an increasing share of the world's most vital work. Make sure your organization is ready for the challenge.

If you read nothing else on nonprofits and the social sectors, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you align your organization's mission and strategy, deliver immediate impact, and create lasting change.

This book will inspire you to:

- Choose the right problem to solve

- Understand when the best practices of for-profits don't apply

- Assemble an engaged and goal-driven board of directors

- Make the most of for-profit initiatives and corporate partnerships

- Drive demand, scale up, and be ready to change course

- Learn from the success stories of the world's most respected nonprofit leaders

This insightful book examines human resource management practice and its perceived impact on performance in the non-profit sector. Presenting case studies of six NGOs in Kenya, it explores HRM practices in a non-profit setting, and uncovers details about HRM practice by organizations in the development sector that are not found in NGO management books. Informed by the author's practical experience in the field, Human Resource Management in International NGOs is a unique study that marries theory and practice, challenging the reader to reflect on the interpretative application of management theory and stakeholder participation.

The only book to focus on implementing public policy, this state-of-the-art text offers a comprehensive and lively account of the major insights found in implementation theory and research. Its exploration of the field provides a reflective overview of work in the study of policy implementation worldwide. In doing so, the book reconceptualizes the policy process to highlight the essential role those implementing policy have in moulding, shaping and directing policy during their work. Realizing policy goals may be the key to ballot box victory, while policies perceived as failures may symbolise declining trust and confidence in government and politics. As such, implementing policy is as crucial to the actors in power as it is for democracy. Policymakers respond to challenging problems in highly dynamic and pressurised contexts. From the global pandemic to climate change, financial regulation to education, effective policy has never been more important to governments and society - and the role of street-level bureaucrats in implementing policy never so crucial. This is the seminal work in the field, used by thousands worldwide. Now fully revised and updated, the 20th anniversary edition includes substantial changes and additions. This edition features two entirely new chapters on the consequences of populism and the latest street-level bureaucracy research, as well as extensive examination of comparative cross-national work and a refined and more explicit conceptualization of implementation in terms of its role in governance throughout. The book concludes with an all-new chapter exploring emergent issues on implementation in practice and on the research agenda. The text is essential reading for anyone interested in public policy, social policy, public administration, public management and governance.

Innovation and Scaling for Impact forces us to reassess how social sector organizations create value. Drawing on a decade of research, Christian Seelos and Johanna Mair transcend widely held misconceptions, getting to the core of what a sound impact strategy entails in the nonprofit world. They reveal an overlooked nexus between investments that might not pan out (innovation) and expansion based on existing strengths (scaling). In the process, it becomes clear that managing this tension is a difficult balancing act that fundamentally defines an organization and its impact. The authors examine innovation pathologies that can derail organizations by thwarting their efforts to juggle these imperatives. Then, through four rich case studies, they detail innovation archetypes that effectively sidestep these pathologies and blend innovation with scaling. Readers will come away with conceptual models to drive progress in the social sector and tools for defining the future of their organizations.

Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations. Important topics covered include: The national news Interviews Free publicity Writing news releases Avoiding common media mistakes Handling negative publicity Responding to reporters Employee engagement Media coverage Online pressrooms Radio and TV exposure Strategic partnerships Hotsheets Media databases Special events Media buyers Media archives Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Social media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. It s filled with interaction techniques and examples from a variety of nonprofits. Important topics include: * Facebook essentials * Professional networking * Twitter benefits * Press releases and media blogs * Blogs * YouTube * Videos and marketing * Social media guidelines * Online tools * Mobile applications * Social networking and special events * Virtual meetings * Web-based communication options * Virtual memberships * Landing pages * Outreach to a younger demographic Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Originally published by Stevenson, Inc., this practical resource provides great ideas and techniques to retain more of your volunteers and members, including step-by-step plans to create a retention plan that helps strengthen and increase your volunteer and membership base. This resource contains dozens of actionable techniques and procedures for retention, including strategies to develop member loyalty, communicate better, offer unique benefits, and avoid volunteer burnout. Successful ideas and programs from other organizations are presented, such as incentive programs, retreats that involve volunteers, member of the month programs, etc. Additionally, several useful sample forms and reports are provided, including feedback forms, member interests surveys, volunteer activity/involvement reports, complaint procedures, assessment forms, and more. Important topics covered include: * Staff and Volunteer Engagement * Recognition and Awards * Leadership * Effective Communication with Members and Volunteers * Automatic Renewal Strategies * Member and Volunteer Incentives * Effective Meeting Planning * Frequent 'Rituals' that Help Formalize New Relationships * Member Benefits that Attract and Retain * Mentoring Volunteer * Member and Volunteer Evaluation * Special Events for Volunteers * Large Awards Program that Generates Big Benefits * Using E-newsletters to Inform, Involve Your Base * Handling Volunteer Complaints * Catering to Diverse Volunteers or Members Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Supervision is a critical function of leadership that is often overlooked, and yet the quality of supervision is often what makes or breaks a leader-and an organization. Supervision Matters is full of bite-size ideas for how to become a more effective supervisor, including advice on how to be clear about expectations, giving helpful feedback, manage yourself, and more. Each chapter is structured around how you approach a part of your work as a supervisor: how you talk, how you think about others, how you run meetings, how you lead, and more. Whether you're a front-line supervisor or a CEO, this book will help you sharpen your skills and improve morale by transforming your supervision skills into user-friendly tactics that work.

Limitless helps innovators, idealists, and iconoclasts get "unstuck" - and achieve extraordinary results. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your vision for your career and doing work with purpose. What if success doesn't equal happiness? Many of us spend our lives pursuing a singular idea of success, one that was created for us by someone else. We give votes to those who shouldn't even have voices and strive to go faster and faster even as we find ourselves falling further and further behind. We chase gold stars, we check all the boxes, we Lean In - and we still feel incomplete. This is not a story about failure, but it might as well be. When we don't define success in our own terms, finding our purpose and carving our own path becomes impossible. How do you break the cycle so that you can be better at work and life? In Limitless, Laura Gassner Otting teaches you how to ignore the rules that created your limits, align your energies and your actions, and do work that really matters so that you can live your best life. Often described as "a kick in the ass surrounded by a warm hug," Laura brings both tough love and wisdom and offers a no-holds-barred look at what it really takes to get out of your own way and earn your success today. If you ever dreamed about discovering and crushing that personal goal that is so big and so scary that you've only dared whisper it to yourself, this book is the permission you didn't even know you needed to live into it as only you can.

From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated

In "Successful Marketing Strategies for Nonprofit Organizations, Second Edition," nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals.New sections on the new media available to nonprofit marketersTechniques for analyzing your market and developing a comprehensive marketing planMarketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibilityMethods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization

Do you need to breathe new life into your existing marketing department? "Successful Marketing Strategies for Nonprofit Organizations, Second Edition" gives you the tools, the know-how, and the confidence you need to succeed.