![]() |
![]() |
Your cart is empty |
||
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Non-profitmaking organizations
Social media has become a must for organizations to master in order to be successful. Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with strategies to harness the power of social media to support their causes and organizations. It s filled with interaction techniques and examples from a variety of nonprofits. Important topics include: * Facebook essentials * Professional networking * Twitter benefits * Press releases and media blogs * Blogs * YouTube * Videos and marketing * Social media guidelines * Online tools * Mobile applications * Social networking and special events * Virtual meetings * Web-based communication options * Virtual memberships * Landing pages * Outreach to a younger demographic Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Originally published by Stevenson, Inc., this practical resource provides great ideas and techniques to retain more of your volunteers and members, including step-by-step plans to create a retention plan that helps strengthen and increase your volunteer and membership base. This resource contains dozens of actionable techniques and procedures for retention, including strategies to develop member loyalty, communicate better, offer unique benefits, and avoid volunteer burnout. Successful ideas and programs from other organizations are presented, such as incentive programs, retreats that involve volunteers, member of the month programs, etc. Additionally, several useful sample forms and reports are provided, including feedback forms, member interests surveys, volunteer activity/involvement reports, complaint procedures, assessment forms, and more. Important topics covered include: * Staff and Volunteer Engagement * Recognition and Awards * Leadership * Effective Communication with Members and Volunteers * Automatic Renewal Strategies * Member and Volunteer Incentives * Effective Meeting Planning * Frequent 'Rituals' that Help Formalize New Relationships * Member Benefits that Attract and Retain * Mentoring Volunteer * Member and Volunteer Evaluation * Special Events for Volunteers * Large Awards Program that Generates Big Benefits * Using E-newsletters to Inform, Involve Your Base * Handling Volunteer Complaints * Catering to Diverse Volunteers or Members Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication.
This book describes the challenges facing charities, explains how they must reassess their commitment, and pushes charities to be their best. It also examines how two sectors of society - business and government - would benefit from a similar corrective journey.
This book provides an easy-to-follow roadmap for successfully implementing the Balanced Scorecard methodology in small- and medium-sized companies. Building on the success of the first edition, the "Second Edition" includes new cases based on the author's experience implementing the balanced scorecard at government and nonprofit agencies. It is a must-read for any organization interested in achieving breakthrough results.
Advocacy organizations are viewed as actors motivated primarily by principled beliefs. This volume outlines a new agenda for the study of advocacy organizations, proposing a model of NGOs as collective actors that seek to fulfil normative concerns and instrumental incentives, face collective action problems, and compete as well as collaborate with other advocacy actors. The analogy of the firm is a useful way of studying advocacy actors because individuals, via advocacy NGOs, make choices which are analytically similar to those that shareholders make in the context of firms. The authors view advocacy NGOs as special types of firms that make strategic choices in policy markets which, along with creating public goods, support organizational survival, visibility, and growth. Advocacy NGOs' strategy can therefore be understood as a response to opportunities to supply distinct advocacy products to well-defined constituencies, as well as a response to normative or principled concerns.
Innovation and Scaling for Impact forces us to reassess how social sector organizations create value. Drawing on a decade of research, Christian Seelos and Johanna Mair transcend widely held misconceptions, getting to the core of what a sound impact strategy entails in the nonprofit world. They reveal an overlooked nexus between investments that might not pan out (innovation) and expansion based on existing strengths (scaling). In the process, it becomes clear that managing this tension is a difficult balancing act that fundamentally defines an organization and its impact. The authors examine innovation pathologies that can derail organizations by thwarting their efforts to juggle these imperatives. Then, through four rich case studies, they detail innovation archetypes that effectively sidestep these pathologies and blend innovation with scaling. Readers will come away with conceptual models to drive progress in the social sector and tools for defining the future of their organizations.
Through a combination of practical guidance and case studies, the author provides insight into what makes not-for-profits different. Updated for revenue recognition, grants and contracts, and financial reporting, this book offers guidance on FASB's new financial statement standard and revenue recognition standard which will have a major impact on financial reporting for not for profits. It helps answer the questions: Are you aware of how not-for-profit financial statements will change because of FASB's Financial Statement Standard? Do you know what makes not-for-profit accounting and financial reporting different? Key topics include: Grants and contracts Expense reporting NFP financial statement standard Revenue recognition Performance measures
How to make strategic plan to help your nonprofit navigate turbulent financial waters and achieve strengthened revenues During this time of upheaval and instability with the country's financial markets and economy, you might be wondering how your nonprofit can emerge stronger from this unprecedented turmoil and prepare for future economic cycles. Practical and timely, "Nonprofit Finance for Hard Times: Leadership Strategies When Economies Falter "helps your nonproft get strategic in the weak economy. "Nonprofit Finance for Hard Times" shows you how surviving the current economic conditions means dedicating yourself to understanding the details of the current financial crisis and identifying those Board members and other leaders who can give you deep analysis on the crisis and act as your analysts of the winners and losers in real time.Emphasizes that the core of all strategy is engagementHelps you reassess your nonprofit's communications tools for both messages and marketsAsserts that the operative need is for strategy, not panicRevisits all assumptionsExplains how to sort and cull past supporters for those who will emerge from the turmoil first and strongestReveals how to identify new audiences Providing the guidance your nonprofit needs-not to just hang on for the white-knuckle ride, but to plan their best strategy to survive and succeed-"Nonprofit Finance for Hard Times" equips you with the tools you need to get started.
A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously "Donor-Centered Planned Gift Marketing "helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort. Full of useful and proven tips you can implement for immediate resultsOffers practical tools including forms and checklistsIncludes a worksheet to help organizations calculate their planned giving potential Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.
Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services. Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization. Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.
This concise and illuminating book provides a road map to the evolving conceptual and policy terrain of the nonprofit sector. Drawing on prominent economic, political, and sociological explanations of nonprofit activity, Peter Frumkin focuses on four important functions that have come to define nonprofit organizations. The author clarifies the debate over the underlying rationale for the nonprofit and voluntary sector's privileged position in America by examining how nonprofits deliver needed services, promote civic engagement, express values and faith, and channel entrepreneurial impulses. He also exposes the difficult policy questions that have emerged as the boundaries between the nonprofit, business, and government sectors have blurred. Focusing on nonprofits' growing dependence on public funding, tendency toward political polarization, often idiosyncratic missions, and increasing commercialism, Peter Frumkin argues that the long-term challenges facing nonprofit organizations will only be solved when they achieve greater balance among their four central functions. By probing foundational thinking as well as emergent ideas, the book is an essential guide for nonprofit novitiates and experts alike who want to understand the issues propelling public debate about the future of their sector. By virtue of its breadth and insight, Frumkin's book will be an invaluable resource for anyone interested in understanding the complex interplay of public purposes and private values that animate nonprofit organizations.
The financial issues of nonprofit organizations (NPOs) have increased their importance in recent years, especially after the last global economic downturn. In this way, NPOs have been threatened by a reduction of income, while their work and expenses have not decreased. In this book, the editors bring together several topics that the academic literature has previously addressed, connecting them to each other and evaluating how all these issues are interrelated. Financing Nonprofit Organizations analyses the state of art of all these financial topics and the consequences of the last economic crisis. It dives into the interrelations of these concepts to suggest lines of future research and to reflect on the future of the different sources of funding of the NPOs. It will be of interest to students, practitioners, and researchers interested in initiating and updating their knowledge in the growing field of the financial aspects of the NPOs.
Applying the principals of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser that wants to increase profitabilty and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate in Fundraising Management, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without. |
![]() ![]() You may like...
Girl, Get That Grant (Understanding the…
Apostle Bridget Outlaw
Hardcover
R1,723
Discovery Miles 17 230
Best Practices for Effective Boards
E. Lebron Fairbanks, Dwight M. Gunter, …
Paperback
Economics for Nonprofit Managers and…
Dennis R. Young, Richard Steinberg, …
Paperback
R1,149
Discovery Miles 11 490
Research Handbook on Nonprofit…
Gemma Donnelly-Cox, Michael Meyer, …
Hardcover
R5,624
Discovery Miles 56 240
Economics for Nonprofit Managers and…
Dennis R. Young, Richard Steinberg, …
Hardcover
R4,473
Discovery Miles 44 730
Scaling the Social Enterprise - Lessons…
Jennifer M. Walske, Elizabeth Foster, …
Hardcover
R3,094
Discovery Miles 30 940
|