From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated

In "Successful Marketing Strategies for Nonprofit Organizations, Second Edition," nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals.New sections on the new media available to nonprofit marketersTechniques for analyzing your market and developing a comprehensive marketing planMarketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibilityMethods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization

Do you need to breathe new life into your existing marketing department? "Successful Marketing Strategies for Nonprofit Organizations, Second Edition" gives you the tools, the know-how, and the confidence you need to succeed.

Most approaches to nonprofit organizational leadership are borrowed from the for-profit sector. But these models are often inadequate to address the issues nonprofit leaders face. We need a new framework for nonprofit management that is rooted in historical precedent and biblical principles yet is also appropriate for the nonprofit context. Nonprofit consultant and researcher Kent Wilson presents a comprehensive model for steward leadership, in which leaders act as stewards or trustees, never as owners. Scripture and history give concrete examples of stewards who manage resources on behalf of others for the good of others. Wilson applies this classical understanding of the steward to modern organizational management, defining and developing steward leadership as an alternative to its cousin, servant leadership. Steward leadership offers great hope for the transformation and effectiveness of nonprofit leadership for stakeholders, board members, executive directors and staff members. Designed by a nonprofit leader for nonprofit leaders, this fresh approach to leadership gives you a new focus to lead your organization with excellence.

Called to Serve is for people with questions about creating and maintaining a successful nonprofit board. How can the board of a nonprofit organization work best? Now that I'm on such a board, what should I do? How can we find the best trustees? How should I think about my work for nonprofits? What kind of relationship between a board and the staff will work best? How can we organize and develop the service of busy, committed people? Internationally renowned CEO and best-selling author Max De Pree packs his many years of experience on nonprofit boards into these short letters directed to busy folks active in nonprofit life. Brief, clear, and -- above all -- useful, Called to Serve notes the marks of an effective board, lays out the proper work of boards, gives choices for structuring a nonprofit board, and covers the roles and relationships of board chairpersons, trustees, and presidents. Today there are more than 1.5 million nonprofit organizations in America, with 109 million people working in this important sector of society. In spite of this surprising fact, very little training exists for this kind of service. Called to Serve is valuable not only because it fills this need but also because it comes from the pen of one of America's most experienced and respected business leaders.

A complete analysis of the law, practices, and trends of nonprofit governance from two of the nation's leading lawyers on the law of tax-exempt organizations

Recent scandals in the charitable sector as well as the adoption of a myriad of nonprofit best practices and guidelines have created a need and demand for better governance of nonprofits. In Nonprofit Governance, renowned author Bruce R. Hopkins and his law partner, Virginia Gross, share their combined decades of legal expertise to provide a comprehensive, authoritative examination of the law, practices, and trends of nonprofit governance.

In this comprehensive, one-stop resource, Hopkins and Gross deftly summarize the law that exists and explain and evaluate the many good governance principles that have been promulgated. "Nonprofit Governance" helps leaders and managers of nonprofit organizations, and their lawyers, accountants, and advisors, to: Understand the legal backdrop for nonprofit governanceSift through the numerous good governance principles and guidelinesSelect the ones that most appropriately apply to their particular organizationDevise suitable policies and proceduresImprove their operations and effectivenessUndertake a comprehensive governance legal auditBe in a position to file Forms 990 that cast them in the best possible light regarding nonprofit governance

"Nonprofit Governance" is a must-read for anyone facing good governance decisions in a nonprofit organization and is lost in the maze of conflicting principles, ever-increasing policies and procedures, murky law, and the intensity of the IRS in insisting on adoption of various principles in the absence of legal requirements for them.

Die berufliche Inklusion von Menschen mit Behinderung ist ein zentrales, jedoch noch zu wenig beachtetes Thema des Personalmanagements. Das vorliegende Buch stellt Best-Practice-Beispiele aus dem ersten Arbeitsmarkt vor. Es entstand am Center for Disability and Integration der Universitat St. Gallen (CDI-HSG). Inspiriert durch den Com(mitment) To Act(ion) -Wettbewerb werden verschiedenste Unternehmensbeispiele zentralen Handlungsfeldern des Personalmanagements zugeordnet. Hierdurch sollen Fuhrungskraften und Personalverantwortlichen geeignete Konzepte an die Hand gegeben werden, um die Inklusion von Menschen mit Behinderung aktiv voran zu treiben."

Strategies for long-term social impact

This important new book illustrates how to create the social breakthroughs needed to solve urgent global threats such as poverty, disease, and hunger. It then turns to three alternative, but complementary, paths to social breakthrough: social protecting, social exploring, and social advocacy, providing a detailed map of the journey from initial commitment to a world of justice and opportunityExamines the current condition of the social impact infrastructureOffers strategies for how to remedy the steady weakening of our social-impact infrastructureProvides tactics to build strong social organizations and networksIllustrates dynamic methods to respond to constant economic and social change

Author Paul Light believes we should be less concerned about the tools of agitation (social entrepreneurship, social protecting, social exploring, and social advocacy) and more concerned about the disruption and replacement of the status quo. Timely in its urgency, this book describes the revolutionary social impact cycle, which provides a new approach for framing the debate about urgent threats.

A hands-on workbook to guide you through a revolutionary approach to mission-based strategic planning!

In Ten Steps to Fundraising Success, two of the country's leading fundraising experts Mal Warwick and Stephen Hitchcock show you how to implement a fundraising strategy that goes beyond simply raising money to meet your organization's financial requirements. Step-by-step, Warwick and Hitchcock show you how to develop a mission-driven fundraising strategy that is based on Warwick's highly successful Five Strategies approach. The workbook and CD-ROM -- which can be used independently or in conjunction with The Five Strategies for Fundraising Success -- offer you the additional advantages of electing and crafting your own strategic plans right on the page, and analyzing the results.

Most people fail to see the correlation between "business" and "brains." For Yitzchok Saftlas, master of marketing, it seems readily transparent. During our challenging economic times, when people desperately seek to recharge themselves on various planes, Saftlas presents us with So, What's the Bottom Line? taken from his real-life experiences and knowledge from a two and a half decade career as founder and president of his own marketing consulting company, Bottom Line Marketing Group. Perfect for executives, entrepreneurs, salespeople, and marketers in the corporate and nonprofit spheres, So, What's the Bottom Line? teaches key business fundamentals, such as creative marketing initiatives, effective communication, customer retention, and strategic planning and execution. The stories, examples, and practical insight demonstrate the principles and practices leading to winning results and how to think like a savvy individual prepared for success. Ideas such as how you gain by thanking your customers and making your clients' priorities yours may seem basic. Others, such as learning from Rufus the Dog or gaining insight into the value of performing market research and demographic studies from your local dry cleaners, may not be as obvious. Wise and to the point, each of the 76 short and motivational chapters includes a concise action step, providing a clear direction of how to succeed. Prepare to be enthralled as you uncover Saftlas's acumen derived from his exposure to extraordinary people, events, and institutions. It will shed an often unseen human light on the field of marketing. Gain experience-based tactics, common-sense ideas, and principles to grow your bottom line.

This road map will give confidence to leaders of nonprofit organizations and faith groups facing the unknown with sometimes limited resources. The many examples--of actions which averted calamities and of failures resulting in chaos--are engaging. "When Bad Things Happen to Good Organizations" answers the questions that are often in the backs of the minds of those who lead organizations:
* How do I know this is a crisis?
* Can crises be prevented?
* What do I do when I walk out the door and the media has questions?
* What actions can our board or council take right now?
The guides which are included are easily adapted by any organization. Every nonprofit leader should own "When Bad Things Happen to Good Organizations". Every board should discuss this topic. Every organization should have a plan for "When Bad Things Happen to Good Organizations".

Does your brand strategy make sense?
If you ask 10 people in your organization, how many different answers would you get * Can everyone in your organization explain how all the pieces (programs and services) fit together * Do you feel like you're the best kept secret in town?
* Have you been debating a name change for years?
* If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site * Do you have brand guidelines that are consistently used by everyone creating communications?
If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, "Building Your Brand: A Practical Guide for Non-Profit Organizations "can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand.

This practical guide shows you what really does (and doesn't) contribute to community building success. It reveals 28 keys to help you build community more effectively and efficiently. You won't find another single report that pulls out common lessons from across community building initiatives about what works. You can use this report to find out what community characteristics contribute to successful community building, make sure key processes such as communications and technical assistance are in place, determine if community leaders or organizers have essential qualities such as a relationship of trust and flexibility, and evaluate the likely success of a proposed project or get a struggling effort back on track. Examples, definitions, and a detailed bibliography make this report even more valuable. Wilder Research Center scoured the literature, contacted resource centers, and spoke with community development experts across the country. The result is concrete, understandable research based on real-life experiences. The 28 factors in this report are grouped by: 1) characteristics of the community, 2) characteristics of the community building process, and 3) characteristics of community building organizers. Detailed descriptions and case examples of how each factor plays out are followed by practical questions you can use to assess your work. In addition to the factors, you also get working definitions for community, community building, and many other terms; a list of resources and contacts in the field; an explanation of how the research was done; and a complete bibliography of all the studies used in this report. Now you can save time looking for best-practice information. With this concise report, you've got the tools to help your community building work succeed

Die Digitalisierung hat einen erheblichen Einfluss auf oeffentliche Institutionen und die oeffentliche Verwaltung. Dabei hat sich E-Government zu einem wichtigen Wettbewerbsfaktor im internationalen Umfeld entwickelt, der ein wettbewerbsfahiges und umfassendes E-Government-Angebot erfordert. Grundlegende Merkmale der sich digitalisierenden Welt sind ihre zunehmende Dynamik und Komplexitat. Wahrend diese Entwicklung zunachst den privaten Sektor erheblich veranderte, ist der oeffentliche Sektor zunehmend gefordert, einfach zu bedienende, nu tzliche und bu rgerorientierte E-Government-Loesungen bereitzustellen, die Nutzern komfortablen Datenzugriff sowie Interaktions- und Transaktionsmoeglichkeiten bieten. Vor diesem Hintergrund nimmt das Lehrbuch eine am oeffentlichen Management und der Verwaltung orientierte Perspektive ein, um das E-Government-Konzept besser zu verstehen und hilfreiche Einblicke sowie strategische Vorgehensweisen fur die erfolgreiche Implementierung von E-Government Services zu geben.

Dieses Buch gibt einen systematischen und leicht verstandlichen UEberblick uber das Personalmanagement in Non-Profit-Organisationen und zeigt die Besonderheiten, Rahmenbedingungen und Herausforderungen fur Personalthemen im Kontext von Non-Profit-Organisationen auf. Es beleuchtet die Gestaltung der personalwirtschaftlichen Teilfunktionen in Non-Profit-Organisationen und beinhaltet neben theoretischen und konzeptionellen Ansatzen des Human Resource Managements, die Besonderheiten der Personalplanung, Personalbeschaffung und Personalentwicklung sowie der Fuhrung, Motivation und Bindung von Mitarbeitern. Die Wiederholungs- und Anwendungsaufgaben erleichtern die Umsetzung des theoretischen Wissens in die Praxis.

2016 IVP Readers' Choice Award Many people have given up on the church. But that doesn't mean that they've given up on God or Christianity. In many cases, it was merely that local church congregations were not the best context for missional people to live out their sense of God's call. The good news is that God is raising up vibrant movements of Christians in a vast array of vocations around the world: disciple-making ministries, missions, relief and development, social activism, advocacy and much more. These are all strategic ways to live for the kingdom-in venues beyond the local church. Wherever movements of the gospel have occurred, visionary people and apostolic structures have been essential. Mission leader Sam Metcalf shows how God has always worked through entrepreneurial individuals and organizations that launched out in fresh ways. He gives biblical and missiological foundations for missional movements, showing that what has often been called "parachurch" is an equally valid manifestation of the church. Affirming the strengths of apostolic personalities, Metcalf shows how they can be deployed to cross cultural barriers, renew secular societies and transform the nations with the power of the gospel. God may be inviting you to join what he is doing around the world. Answer the call and discover how God can use you beyond your imagination.

What does strategic planning for public and non-profit purposes look like? How does strategic planning differ from other kinds of planning, and how can these different approaches be reconciled? How can strategic planning and implementation be linked effectively to create strategic management? How can strategic management for public and non-profit purposes be tailored to fit differing circumstances, including those facing governments, public agencies, state enterprises, privatized enterprises, and non-profit organizations? What is the proper role for elected or appointed policy boards when it comes to strategic management? How can participation by key stakeholders be managed? How should various planning tools be used in strategic planning?

This selection of papers from Long Range Planning-The International Journal of Strategic Management provides answers to these questions by presenting a variety of approaches to the improvement of strategic thinking and acting for all those who wish to sharpen their skills and improve their strategic planning and management efforts for public and non-profit purposes. It also describes some of the problems which can occur in the application of what is fast becoming a standard part of the management repertoire of public and non-profit organizations.

The only nonprofit management book you must have-in an exciting new edition

As a nonprofit manager, you have to be more effective and more efficient than ever to win funding and support to ensure your organization pursues its mission, meets community needs, and maintains its budget, while juggling the demands of funders, clientele, boards, staff, and community. This Third Edition of "Mission-Based Management "provides comprehensive, hands-on guidance that addresses your unique concerns as a nonprofit manager and policy-maker
Addresses the effects of SOX, organizational transparency, new technologies, technology planning, and marketing in today's environmentIs written by a nationally recognized expert who has trained thousands of nonprofit managers in hundreds of seminars on the best practices in nonprofit managementIncludes in each chapter a recap and a list of questions for group discussion

More than ever before, as a nonprofit manager, you want and need practical guidance on how to do your job and run your organization more effectively and efficiently. And more than ever before, "Mission-Based Management, Third Edition" provides the definitive answer.

Angesichts globaler Finanzprobleme und angespannter Staatshaushalte ist die Fahigkeit privater Philanthropie, zur Loesung oeffentlicher Probleme beizutragen - und auch lebenswichtige private Einrichtungen zu unterstutzen -, vielleicht noch nie so wichtig gewesen wie heute. Doch wie koennen Philanthropen und Spender sicher sein, dass ihre Beitrage auch eine Wirkung erzielen? Und wie koennen sie sicherstellen, dass ihr Engagement ihren eigenen Bedurfnissen entspricht und einen gesellschaftlichen Mehrwert bietet? Dieses Buch - aus dem Amerikanischen ubersetzt und adaptiert von Georg von Schnurbein - bietet allen in der Philanthropie involvierten Akteuren, von Philanthropen uber Fundraiser bis hin zu Non-Profit-Managern, einen praktischen und kompakten Leitfaden zur wirkungsorientierten Umsetzung. Es werden funf Herausforderungen definiert, die zu berucksichtigen sind, wenn ein Engagement mehr als eine fluchtige Spende sein soll. Dazu gehoeren das Klaren des zeitlichen Umfangs eines Engagements, die Formulierung der erwunschten Wirkung und die UEbereinstimmung der Spende mit der Identitat und dem persoenlichen Stil des Gebenden. Die Berucksichtigung dieser grundsatzlichen, strategischen Aspekte des Gebens erlaubt es Philanthropen, ihre Ziele effektiver zu erreichen und gleichzeitig eine dauerhafte Beziehung zu den unterstutzten Institutionen und Destinataren aufzubauen. Gerade fur die nachste Generation von Philanthropen, die vor der Herausforderung steht, das, was Andrew Carnegie als "uberschussigen Reichtum" bezeichnete, effektiv zu verteilen, ist dieser Wegweiser eine unverzichtbare Hilfe mit praktischen Fallbeispielen, Empfehlungen und Methoden.

A complete handbook for building leadership skills within any type of volunteer organization.

Die digitale Transformation grosser Teile unserer Gesellschaft ist nicht mehr aufzuhalten. Verwaltung 4.0. ubertragt den Gedanken der Industrie 4.0 auf Leistungen, die Staat, Lander und Kommunen erbringen. Dabei wird eine einfache Transformation der bestehenden Verwaltungsablaufe auf die neuen Technologien nicht ausreichen. Eine digitale Stadt erfordert - auch durch Entwicklungen im Bereich der kunstlichen Intelligenz - in Zukunft andere Verwaltungs- und Kommunikationsstrukturen. Das Buch beschreibt anschaulich die Ursachen, notwendigen Veranderungen und gesetzlichen Grundlagen der Digitalisierung im kommunalen E-Government. Die Begriffe Smart City, Smart County oder Smart Region verdeutlichen dabei das langfristige Ziel. Ausserdem werden die technischen Voraussetzungen, organisatorischen Prozesse und Handlungsfelder des E-Government an zahlreichen Beispielen dargestellt.

Developing Nonprofit and Human Service Leaders comprehensively prepares students with the skills to successfully manage human service organizations. Authors Larry D. Watson and Richard Hoefer explore core managerial competencies tailored to the unique environment of these organizations, including administrative responsibilities, values and ethics, organizational theories, leadership, boards of directors, fundraising, supervision, research, cultural consideration, and more. This essential text offers hands-on practice for the skills that future administrators will need to make a substantial impact in their organizations and communities.

Werfen Sie einen detaillierten Blick in die Praxis von CSR ausgewahlter Institutionen aus den Bereichen Wirtschaft, Politik, Forschung und Zivilgesellschaft Dieses Buch zeigt, welche Rolle Corporate Social Responsibility aus Sicht dieser Akteure spielt. Neben der Beantwortung der Frage nach der eigenen Auseinandersetzung innerhalb der Institution, wird insbesondere verdeutlicht, welche Ansatze zur gesamtgesellschaftlichen Diskussion rund um CSR verfolgt werden. Es wird praxisnah die konzeptionelle, strategische Auseinandersetzung mit Unternehmensverantwortung dargestellt und zugleich vergegenwartigt, mit welchen konkreten Massnahmen und Ansatzpunkten - zum Beispiel mit dem Fokus Interessenvertretung oder Dienstleistungen - bei den relevanten Zielgruppen - Unternehmen, Mitgliedern oder interessierter OEffentlichkeit - fur die Wahrnehmung von CSR geworben und fur dessen Relevanz sensibilisiert wird. Hier gelingt ein erster Versuch den Nexus zwischen der gesellschaftlichen Verantwortung von Unternehmen, den institutionellen Strukturen sowie den globalen Rahmenbedingungen aufzuzeigen In Anbetracht der zahlreichen Wechselwirkungen zwischen Unternehmen und ihren jeweiligen Standorten, erscheint es nur logisch und konsequent, die Potenziale, Motive, Strategien und Projekte von Unternehmen als "Partner der Gesellschaft" in Rahmen der Weiterentwicklung gesellschaftlicher Institutionen zu sehen. Denn gesellschaftliche Institutionen koennen in Sachen Nachhaltigkeit nur so gut sein, wie es die Unternehmen sind. Und umgekehrt gilt, dass Unternehmen nur dann nachhaltige Geschaftsmodelle erfolgreich umsetzen koennen, wenn die dazu notwendigen institutionellen Rahmenbedingungen vorhanden sind. Die vorliegende Publikation verdeutlicht, dass neue Kooperationen zwischen Wirtschaft, Politik und Zivilgesellschaft zur Foerderung Nachhaltigen Unternehmertum die deutsche Institutionenlandschaft konstruktiv verandern wird. Das Buch stellt damit die dringend benoetigte Brucke zwischen dem Forschungs- und Handlungsfeldern der gesellschaftlichen, politischen und wirtschaftlichen CSR-Diskussion da.