This timely book explores the likely success or failure of potential transport innovations. Chapters examine societally relevant effects of transport transitions, including impacts on the environment, accessibility, safety and more. It focuses on complex innovations in which both public and private actors are involved. Combining insights from innovation sciences with evolutionary economics, business economics, managerial sciences, psychology and history, the chapters consider state-of-the-art innovation theories applied to sustainable transport, with an emphasis on approaches to understanding behaviour. The book then explores a range of potential transitions, covering technological innovations such as vehicle electrification, e-bikes and light electric vehicles in city logistics, before moving on to look at service innovations including carsharing, mobility as a service and e-shopping. Offering coverage of both frameworks and innovation examples themselves, this book will be an interesting read for transport studies and innovation scholars. It will also be a useful tool for policy makers and planners working in the area.

'Witty, approachable and captivating' - Robin Ince 'A fascinating exploration of how we learned what matter really is' - Sean Carroll 'A delightfully fresh and accessible approach to one of the great quests of science' - Graham Farmelo 'Lays out not just what we know, but how we found out (and what is left to be discovered' - Katie Mack 'If you wish to make an apple pie from scratch, you must first invent the universe' - Carl Sagan Inspired by Sagan's famous line, How To Make An Apple Pie From Scratch sets out on a journey to unearth everything we know about our universe: how it started, how we found out, and what we still have left to discover. Will we ever be able to understand the very first moments of the world we inhabit? What is matter really made of? How did anything survive the fearsome heat of the Big Bang? In pursuit of answers, we meet the scientists, astronomers and philosophers who brought us to our present understanding of the world - offering readers a front-row seat to the most dramatic journey human beings have ever embarked on. Harry Cliff's How To Make An Apple Pie From Scratch is an essential, fresh and funny guide to how we got to where we are now - and what we have to come.

What are the mysterious numbers that unlock the secrets of the universe? In Fantastic Numbers and Where to Find Them, leading theoretical physicist and YouTube star Antonio Padilla takes us on an irreverent cosmic tour of nine of the most extraordinary numbers in physics. These include Graham's number, which is so large that if you thought about it in the wrong way, your head would collapse into a singularity; TREE(3), whose finite value could never be reached before the universe reset itself; and 10^{-120}, which measures the desperately unlikely balance of energy the universe needs to exist. . . Leading us down the rabbit hole to the inner workings of reality, Padilla demonstrates how these unusual numbers are the key to unlocking such mind-bending phenomena as black holes, entropy and the problem of the cosmological constant, which shows that our two best ways of understanding the universe contradict one another. Combining cutting-edge science with an entertaining cosmic quest, Fantastic Numbers and Where to Find Them is an electrifying, head-twisting guide to the most fundamental truths of the universe.

A fascinating report on the astounding economic and political ramifications we face as the majority of the world's population grows old--chosen by the National Chamber Foundation of the US Chamber of Commerce as one of the top ten books every business and government leader should read. The New York Times bestselling author of China, Inc. reports on the astounding economic and political ramifications of our aging world. The world's population is rapidly aging--by the year 2030, one billion people will be sixty-five or older. And for the first time in history, the number of people over age fifty will be greater than that of those under age seventeen. Few of us understand the resulting massive effects on economies, jobs, and families, or grasp how our most personal decisions both age the world and drive unprecedented change in the global economy. Veteran journalist Ted C. Fishman masterfully explains how the shrinking of our families and the lengthening of our life spans change nearly every important relationship we have--to ourselves, our families, our communities, our workplaces, our nations, and the world. What happens when too few young people must support older people? How do smaller families cope with aging loved ones? What happens when countries need millions of young workers but lack them? How are entire industries being both created and destroyed by demographic change? How do communities and countries remake themselves for ever-growing populations of older citizens? Who will suffer? Who will benefit? With vivid reporting from American cities and around the world, and through compelling interviews with families, employers, workers, economists, gerontologists, health-care professionals, corporate executives, and small business owners, Fishman reveals the astonishing and interconnected effects of global aging, and why nations, cultures, and crucial human relationships are changing in this timely, brilliant, and important read.

A definitive guide to the metaverse: why it's important, why it matters to society, and how to create a metaverse that works for all of us --------------- 'Brimming with big and convincing arguments about where human life is heading' Arianna Huffington --------------- The metaverse is a vision of how the next generation of the internet will operate. Many people believe it is the future. But what will that future look like? An immersive digital playground? The next generation of online gaming? Or just the latest manifestation of our human tendency to create other realities? Herman Narula argues that it is all of these things and more. His vision of the metaverse, deeply rooted in history and psychology, looks to the Egyptians, whose concept of death inspired them to build the pyramids, to modern-day sports fans whose fantasy leagues are as competitive as the real thing, and finds that humanity has always sought ways to supplement our day-to-day lives with a rich diversity of alterative immersive experiences. Virtual Society reveals why the metaverse offers a new universe of ideas that gives everyone the chance to create, explore and find meaning. It's an essential guide for anyone who wants to understand the true shape of our virtual future. --------------- Reader reviews 'This book unlocked my understanding of the Metaverse in a completely new refreshing way. This is a must read book which needs to be introduced in every school curriculum globally for our upcoming metaversial society and "fulfilment economy".' ***** 'I've been trying to follow what tech professionals and commentators mean when talking about the metaverse over the last two years. Herman's description of what the metaverse may become, however, is by the far the most compelling. What makes it compelling is the fact that it is routed in human history. The metaverse is not a new concept; and you don't need a degree from Cambridge to understand it.' *****

Yorick Blumenfeld has been writing his whole life. He has travelled and reported from more than ninety countries as a foreign correspondent. Over the past few decades he has been examining the future, both as the General Editor of the series Prospects for Tomorrow (Thames & Hudson)

When the famous South African fish scientist Professor JLB Smith published Old Fourlegs - The Story of the Coelacanth in 1956 he created an international sensation. After all, this 400-million-year-old fish, known only from fossil remains, was thought to have become extinct around 66 million years ago! JLB Smith’s dramatic account of the discovery of the first and second coelacanths in 1938 and 1952 turned him into a cult figure and put South African science on the world map. His book was eventually published in six English editions and translated into nine foreign languages.

Mike Bruton’s The Annotated Old Fourlegs includes a facsimile reprint of the original book, to which he has added notes and images in the margins that provide an interesting and revealing commentary on Smith’s text, as well as new introductory and explanatory chapters that bring the coelacanth story up to date.

In this landmark new book, Iain McGilchrist addresses some of the oldest and hardest questions humanity faces – ones that, however, have a practical urgency for all of us today. Who are we? What is the world? How can we understand consciousness, matter, space and time? Is the cosmos without purpose or value? Can we really neglect the sacred and divine? In doing so, he argues that we have become enslaved to an account of things dominated by the brain’s left hemisphere, one that blinds us to an awe-inspiring reality that is all around us, had we but eyes to see it. He suggests that in order to understand ourselves and the world we need science and intuition, reason and imagination, not just one or two; that they are in any case far from being in conflict; and that the brain’s right hemisphere plays the most important part in each. And he shows us how to recognise the ‘signature’ of the left hemisphere in our thinking, so as to avoid making decisions that bring disaster in their wake. Following the paths of cutting-edge neurology, philosophy and physics, he reveals how each leads us to a similar vision of the world, one that is both profound and beautiful – and happens to be in line with the deepest traditions of human wisdom. It is a vision that returns the world to life, and us to a better way of living in it: one we must embrace if we are to survive.

How do you remember more and forget less? How can you earn more and become more creative just by moving house? And how do you pack a car boot most efficiently? This is your shortcut to the art of the shortcut. Mathematics is full of better ways of thinking, and with over 2,000 years of knowledge to draw on, Oxford mathematician Marcus du Sautoy interrogates his passion for shortcuts in this fresh and fascinating guide. After all, shortcuts have enabled so much of human progress, whether in constructing the first cities around the Euphrates 5,000 years ago, using calculus to determine the scale of the universe or in writing today's algorithms that help us find a new life partner. As well as looking at the most useful shortcuts in history - such as measuring the circumference of the earth in 240 BC to diagrams that illustrate how modern GPS works - Marcus also looks at how you can use shortcuts in investing or how to learn a musical instrument to memory techniques. He talks to, among many, the writer Robert MacFarlane, cellist Natalie Clein and the psychologist Suzie Orbach, asking whether shortcuts are always the best idea and, if so, when they use them. With engaging puzzles and conundrums throughout to illustrate the shortcut's ability to find solutions with speed, Thinking Better offers many clever strategies for daily complex problems.

Welcome, dear visitor, to a proud and storied nation. When you put down this guidebook, look around you. A nation isn't land. A nation is people. Equal parts speculative and satirical, the stories in Matthew Baker's collection portray a world within touching distance of our own. This is an America riven by dilemmas confronting so many of us, turned on its head by one of the most innovative voices of the moment. Read together, these parallel-universe stories create a composite portrait of our true nature and a dark reflection of the world we live in.

America's greatest idea factory isn't Bell Labs, Silicon Valley, or MIT's Media Lab. It's the secretive, Pentagon-led agency known as DARPA. Founded by Eisenhower in response to Sputnik and the Soviet space program, DARPA (Defense Advanced Research Projects Agency) mixes military officers with sneaker-wearing scientists, seeking paradigm-shifting ideas in varied fields--from energy, robotics, and rockets to doctorless operating rooms, driverless cars, and planes that can fly halfway around the world in just a few hours.

Michael Belfiore was given unpre-cedented access to write this first-ever popular account of DARPA. "The Department of Mad Scientists" contains material that has barely been reported in the general media--in fact, only 2 percent of Americans know much of anything about the agency. But as this fascinating read demonstrates, DARPA isn't so much frightening as it is inspiring--it is our future.

Artificial intelligence is smarter than humans. It can process information at lightning speed and remain focused on specific tasks without distraction. AI can see into the future, predict outcomes and even use sensors to see around physical and virtual corners. So why does AI frequently get it so wrong and cause harm?

The answer is us: the human beings who write the code and teach AI to mimic our behaviour. Scary Smart explains how to fix the current trajectory now, to make sure that the AI of the future can preserve our species. This book offers a blueprint, pointing the way to what we can do to safeguard ourselves, those we love and the planet itself.

A pioneer in forensic anthropology, Dr. Bill Bass created the world's first laboratory dedicated to the study of human decomposition--three acres on a hillside in Tennessee where human bodies are left to the elements. His research has revolutionized forensic science, but during a career that has spanned half a century, Bass and his work have ranged far beyond the gates of the "Body Farm."

In this riveting book, the renowned bone sleuth explores the rise of modern forensic science and takes readers deep into the real world of crime scene investigation. Beyond the Body Farm is an extraordinary journey through some of the most fascinating investigations of Dr. Bass's career--and a remarkable look at the high-tech science used to crack the most perplexing cases.

In the visionary tradition of Rachel Carson's "Silent Spring, One Square Inch of Silence "alerts us to beauty that we take for granted and sounds an urgent environmental alarm. Natural silence is our nation's fastest-disappearing resource, warns Emmy-winning acoustic ecologist Gordon Hempton, who has made it his mission to record and preserve it in all its variety--before these soul-soothing terrestrial soundscapes vanish completely in the ever-rising din of man-made noise. Recalling the great works on nature written by John Muir, John McPhee, and Peter Matthiessen, this beautifully written narrative, co-authored with John Grossmann, is also a quintessentially American story--a road trip across the continent from west to east in a 1964 VW bus. But no one has crossed America like this. Armed with his recording equipment and a decibel-measuring sound-level meter, Hempton bends an inquisitive and loving ear to the varied natural voices of the American landscape--bugling elk, trilling thrushes, and drumming, endangered prairie chickens. He is an equally patient and perceptive listener when talking with people he meets on his journey about the importance of quiet in their lives. By the time he reaches his destination, Washington, D.C., where he meets with federal officials to press his case for natural silence preservation, Hempton has produced a historic and unforgettable sonic record of America. With the incisiveness of Jack Kerouac's observations on the road and the stirring wisdom of Robert Pirsig repairing an aging vehicle and his life, "One Square Inch of Silence "provides a moving call to action. More than simply a book, it is an actual place, too, located in one of America's last naturally quiet places, in Olympic National Park in Washington State.

Seed magazine brings together a unique gathering of prominent scientists, artists, novelists, philosophers + other thinkers who are tearing down the wall between science + culture.

We are on the cusp of a twenty-first-century scientific renaissance. Science is driving our culture and conversation unlike ever before, transforming the social, political, economic, aesthetic, and intellectual landscape of our time. Today, science is culture. As global issues--like energy and health--become increasingly interconnected, and as our curiosities--like how the mind works or why the universe is expanding--become more complex, we need a new way of looking at the world that blurs the lines between scientific disciplines and the borders between the sciences and the arts and humanities. In this spirit, the award-winning science magazine Seed has paired scientists with nonscientists to explore ideas of common interest to us all. This book is the result of these illuminating Seed Salon conversations, edited and with an introduction by Seedfounder and editor in chief Adam Bly. Science Is Culture includes:

E. O. Wilson + Daniel C. Dennet

Steven Pinker + Rebecca Goldstein

Noam Chomsky + Robert Trivers

David Byrne + Daniel Levitin

Jonathan Lethem + Janna Levin

Benoit Mandelbrot + Paola Antonelli

Lisa Randall + Chuck Hoberman

Michel Gondry + Robert Stickgold

Alan Lightman + Richard Colton

Laurie David + Stephen Schneider

Tom Wolfe + Michael Gazzaniga

Marc Hauser + Errol Morris

"More than anything else technology creates our world. It creates our wealth, our economy, our very way of being," says W. Brian Arthur. Yet despite technology's irrefutable importance in our daily lives, until now its major questions have gone unanswered. Where do new technologies come from? What constitutes innovation, and how is it achieved? Does technology, like biological life, evolve? In this groundbreaking work, pioneering technology thinker and economist W. Brian Arthur answers these questions and more, setting forth a boldly original way of thinking about technology.
"The Nature of Technology "is an elegant and powerful theory of technology's origins and evolution. Achieving for the development of technology what Thomas Kuhn's "The Structure of Scientific Revolutions "did for scientific progress, Arthur explains how transformative new technologies arise and how innovation really works. Drawing on a wealth of examples, from historical inventions to the high-tech wonders of today, Arthur takes us on a mind-opening journey that will change the way we think about technology and how it structures our lives. "The Nature of Technology "is a classic for our times.

Searching for paid tasks via digital labour platforms, such as Uber, Deliveroo and Fiverr, has become a global phenomenon and the regular source of income for millions of people. In the advent of digital labour platforms, this insightful book sheds new light on familiar questions about tensions between competition and cooperation, short-term gains and long-term success, and private benefits and public costs. Drawing on a wealth of knowledge from a range of disciplines, including law, management, psychology, economics, sociology and geography, it pieces together a nuanced picture of the societal challenges posed by the platform economy. Chapters present a comprehensive, multidisciplinary overview of the rise of gig work, reflecting on long-term developments in the gig economy and incorporating contemporary developments into the rich theoretical and empirical literature on the topic. Charting new research territory, the book addresses key academic and policy challenges, arming readers with relevant analytical tools and practical solutions to face common problems. This book comprises a key reference for future research on the topic as well as critical policy measures for addressing challenges relating to gig work. Offering an integrated outline of the latest insights, this book is crucial reading for scholars and researchers of the platform economy and gig work, outlining academic insights and empirical research, and illustrating a research agenda for future scholarship. The book's comprehensive approach will also benefit policy-makers, managers and workers as they confront the platform economy's wide variety of legal, economic and management challenges.

In this insightful book, Peter Edlund takes a status-based approach to theorizing the development of the European Research Council (ERC). Drawing upon rich empirical material, the author vividly details how the ERC was transformed from a funding organization into an authoritative status intermediary in European science. Edlund's innovative approach illustrates the ERC's path toward pre-eminence, building on a theoretical framework that the author uses to analyze evidence from Swedish and European contexts in an intriguing exploration of research funding allocated under the flagship Starting Grant scheme. Offering a field perspective on the multi-layered interactions between candidates and audiences within which the ERC was constructed as a status intermediary, this book redirects attention toward key antecedents that allow us to understand many of the extensive consequences generated by the ERC's funding. Blending theoretical models and empirical findings, Edlund's book will appeal to academics seeking advances in status theory. Practitioners and policymakers working with research funding will also benefit from its account of the historic development of the ERC and the consequences of its funding across Europe.

Armed with extraordinary new discoveries about our genes, acclaimed science writer Matt Ridley turns his attention to the nature-versus-nurture debate in a thoughtful book about the roots of human behavior.

Ridley recounts the hundred years' war between the partisans of nature and nurture to explain how this paradoxical creature, the human being, can be simultaneously free-willed and motivated by instinct and culture. With the decoding of the human genome, we now know that genes not only predetermine the broad structure of the brain, they also absorb formative experiences, react to social cues, and even run memory. They are consequences as well as causes of the will.