This book is the first comprehensive and systematic introduction to the linguistics of humor. Salvatore Attardo takes a broad approach to the topic, exploring not only theoretical linguistic analyses, but also pragmatic and semantic aspects, conversation and discourse analysis, ethnomethodology, and interactionist and variationist sociolinguistics. The volume begins with chapters that introduce the terminology and conceptual and methodological apparatus, as well as outlining the major theories in the field and examining incongruity and resolution and the semiotics of humor. The second part of the book explores humor competence, with chapters that cover semantic and pragmatic topics, the General Theory of Verbal Humor, and puns and their interpretation. The third part provides an in-depth discussion of the applied linguistics of humor, and examines social context, discourse and conversation analysis, and sociolinguistic aspects. In the final part of the book, the discussion is extended beyond the central field of linguistics, with chapters discussing humor in literature, in translation, and in the classroom. The volume brings together the multiple strands of current knowledge about humor and linguistics, both theoretical and applied; it assumes no prior background in humor studies, and will be a valuable resource for students from advanced undergraduate level upwards, particularly those coming to linguistics from related disciplines.

"No book in shorter space, with fewer words, will help any writer more than this persistent little volume." - The Boston Globe You know the author's name. You recognize the title. The advice of Strunk is as valuable today as when it was first offered. This book has conveyed the principles of English style to millions of readers. Use "the little book" to make a big impact with writing.

The comprehension, retention and production of idiomatic expressions is one of the most difficult areas of the lexicon for second language (L2) learners, even very advanced students, to master. This book investigates this under-researched and interesting aspect of language acquisition, shedding light on both conventional uses of idiomatic expressions as well as creative variant forms. The chapters in the book delve into different aspects of idiomatic mastery: students' comprehension of canonically used idioms in both their first and second language; the effects of multimedia and visualization techniques on learners' comprehension and retention of L2 idioms; students' misinterpretations of L2 idioms; L2 learners' comprehension of creative idiom variants and their use of idioms in free composition writing.

One of the main cultural consequences of the contacts between Islam and the West has been the borrowing of hundreds of words, mostly of Arabic but also of other important languages of the Islamic world, such as Persian, Turkish, Berber, etc. by Western languages. Such loanwords are particularly abundant and relevant in the case of the Iberian Peninsula because of the presence of Islamic states in it for many centuries; their study is very revealing when it comes to assess the impact of those states in the emergence and shaping of Western civilization. Some famous Arabic scholars, above all R. Dozy, have tackled this task in the past, followed by other attempts at increasing and improving his pioneering work; however, the progresses achieved during the last quarter of the 20th c., in such fields as Andalusi and Andalusi Romance dialectology and lexicology made it necessary to update all the available information on this topic and to offer it in English.

This volume advances our understanding of how word structure in terms of affix ordering is organized in the languages of the world. A central issue in linguistic theory, affix ordering receives much attention amongst the research community, though most studies deal with only one language. By contrast, the majority of the chapters in this volume consider more than one language and provide data from typologically diverse languages, some of which are examined for the first time. Many chapters focus on cases of affix ordering that challenge linguistic theory with such phenomena as affix repetition and variable ordering, both of which are shown to be neither rare nor typical only of lesser-studied languages with unstable grammatical organization, as previously assumed. The book also offers an explicit discussion on the non-existence of phonological affix ordering, with a focus on mobile affixation, and one on the emergence of affix ordering in child language, the first of its kind in the literature. Repetitive operations, undesirable in many theories, are frequent in early child language and seem to serve as trainings for morphological decomposition and affix stacking. Thus, the volume also raises important questions regarding the general architecture of grammar and the nature and side effects of our theoretical assumptions.

This work is a collection of the best research reports and essays gathered globally by the editors over a three-year period. World-renowned experts from the Arab region as well as the West have authored most of the chapters. Seven sections divide the text, and each investigates compelling, timely questions for today's communication professionals. Because of its focus on communications and new media, this volume may be used at colleges and universities worldwide. It will impact numerous academic disciplines and the professional world as well. A wide range of curricula may adopt the text as supplementary reading for courses in political science, speech and rhetoric, public relations, sociology, communications, journalism, diplomacy and government.

Theodore Parker, a great orator of the mid-19th century, was a Unitarian clergyman who directed much of his oratory towards ecclesiastical and social reform. Parker challenged slavery and other social ills. As a volume in the Great American Orators series, the focus is on Parker's oratory and its effect on theology and the social structures of the mid-19th century. Biographical information pertains to those aspects of Parker's life that influenced and shaped his elocution and ideas. Parker's rhetoric and rhetorical techniques are examined. Three of Parker's important speeches are included, each with an introduction that places it in its proper context.

This study will appeal to students of rhetoric, theology, and mid-nineteenth-century American religious history. The book is divided into two sections. The first concentrates on Parker's life, his role as an abolitionist, social reformer, and public order. Part Two scrutinizes three of Parker's most famous discourses. The author establishes Parker's place among mid-19th-century preachers.

In this book, leading researchers in morphology, syntax, language acquisition, psycholinguistics, and computational linguistics address central questions about the form and acquisition of analogy in grammar. What kinds of patterns do speakers select as the basis for analogical extension? What types of items are particularly susceptible or resistant to analogical pressures? At what levels do analogical processes operate and how do processes interact? What formal mechanisms are appropriate for modelling analogy? The novel synthesis of typological, theoretical, computational, and developmental paradigms in this volume brings us closer to answering these questions than ever before.

This volume explores the constitutive role of rhetoric in socio-cultural relations, where discursive persuasion is so important, and contains both theoretical chapters as well as fascinating examples of the ambiguities and effects of rhetoric used (un)consciously in social praxis. The elements of power, competition and political persuasion figure prominently. It is an accessible collection of studies, speaking to common issues and problems in social life, and shows the heuristic and often explanatory value of the rhetorical perspective.

This volume rethinks the role of the Sino-Japanese medical classics during the early modern period in light of antiquarianism, languages, and medical philology. Philology in particular allows the authors to address the changing meaning of the same term, which often reflected well-known metaphors in the source language that were transposed to the target language. Each essay touches on the reliability of received medical texts and their modern fate.

This book includes six studies on the acquisition of single Mesoamerican indigenous languages, (Huichol, Zapotec, and the Mayan languages Ch'ol, Tzeltal, K'iche', and Yukatek); and a crosslinguistic study of five Mayan languages (K'anjob'al, K'iche', Tzeltal, Tzotzil, and Yukatek). Three topics are theoretically and methodologically discussed and empirically demonstrated: with respect to ergativity, the ergative-absolutive cross-referencing pattern on the morphological level, noun-verb distinction and the acquisition of body-part locatives in the early lexicon, and the role of semantic properties and cultural context in language acquisition and socialization. This book makes important claims regarding the methodology of cross-linguistic studies as well as the results of these studies and the comparative method used in the book (structural and discursive factors in language acquisition, cross-linguistic relationships and variation).

Young people around the world are increasingly able to access English language media online for leisure purposes and interact with other users of English. This book examines the extent of these phenomena, their effect on language acquisition and their implications for the teaching of English in the 21st century.

The interface between syntax and meaning, both semantic and pragmatic, has emerged as perhaps the richest and most fascinating area of current linguistics theory. This study applies some of these ideas to hyperbaton, offering an original new theory with broad applications for our understanding of Greek syntax. Students of epic will find a fresh perspective on orality in Homer while the general classicist will discover a more precise and explicit framework for the analysis of textual meaning in literary research.

Journalist Brian Wendell Morton has spent more than eight years documenting Washington, D.C.'s Oz-like world in weekly columns for Baltimore's City Paper titled, "Political Animal." Eric Engberg of CBS News once said, "Washington is ten square miles, surrounded by reality." Morton points out the surreality of a city where a popular president was almost hounded out of office for a consensual sex act, yet another president whose popularity ratings hover at historic lows can't be held accountable for a war waged under false pretenses, torture, malfeasance, and the destruction of an entire American city. Political Animal points out the discrepancy between reality and the skewed views of the political media who cover it. Some would argue that this media would fiddle while Rome burned if it meant rising stock prices and better ratings. From the early 1990s through the pages of last week's headlines, Morton takes a fearless and provocative stroll through the issues of politics, race, the media, guns, drugs, religion, and more.

Online Teaching and Learning shows how learning through the internet depends on complex human interactions for success. The text uses sociocultural theory as its foundational stance to empirically examine the dynamics of these interactions. It seeks to understand meaning making in all of its social, linguistic and cultural complexity. Each chapter examines how it is that culturally and historically situated meanings get negotiated through social mediation in online instructional venues. It extends the ways we think and talk about online teaching and learning.

The purpose of this cutting-edge collection of essays is threefold: first, it presents the principles of data collection and interpretation or the methodological distinctions of a particular method appropriate to technical communication research. Second, it discusses the foundational principles of the methodologies given the primary discipline in which they were created and applied. Finally, it reflects upon the process of importing and employing these methodologies into the research field of technical communication, and on how technical communication research has contributed to the development and application of these methodologies.

Written by many noted scholars in the field and presenting a wide range of research methods, "Research in Technical Communication" combines theory and practice. Both technical communicators and industry researchers who want to learn more about workplace research and methodologies will find it invaluable, as will beginning and advanced scholars, who will find much that is useful in its variety of subjects.

This book presents a theory of long humorous texts based on a revision and an upgrade of the General Theory of Verbal Humour (GTVH), a decade after its first proposal. The theory is informed by current research in psycholinguistics and cognitive science. It is predicated on the fact that there are humorous mechanisms in long texts that have no counterpart in jokes. The book includes a number of case studies, among them Oscar Wilde's Lord Arthur Savile's Crime and Allais' story Han Rybeck. A ground-breaking discussion of the quantitative distribution of humor in select texts is presented.

The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

In this book, Miriam Urgelles-Col examines the syntax and semantics of discourse markers. A discourse marker can loosely be defined as an item such as well or now, coming at the beginning of an utterance and marking a boundary between one part of spoken discourse and the next, signalling the start of a new section of the discourse. They perform important functions in conversation --but defining discourse markers is problematic in itself. The syntactic approach employed in this book to describe discourse markers is Head-Driven Phrase Structure Grammar (HPSG) which is relevant in a theory of discourse because it provides a framework in which all levels of grammar can be integrated. Since discourse markers operate at discourse level, a well developed discourse theory is required - in this case, Segmented Discourse Representation Theory (SDRT) is employed. During the course of the book, Minimal Recourse Semantics is explained as it provides an integration of HPSG and SDRT. The approach described is exemplified with an analysis of 'anyway'. This book offers a detailed overview of research on discourse markers covering different areas of linguistics: from a discourse analysis point of view, to a Relevance Theory perspective going through a computational linguistics approach. Moreover, the book contains a precise summary of HPSG and the recently developed SDRT. It will be of great interest to researchers in semantics, pragmatics, grammar and discourse analysis.

In How Language Informs Mathematics Dirk Damsma shows how Hegel's and Marx's systematic dialectical analysis of mathematical and economic language helps us understand the structure and nature of mathematical and capitalist systems. More importantly, Damsma shows how knowledge of the latter can inform model assumptions and help improve models. His book provides a blueprint for an approach to economic model building that does away with arbitrarily chosen assumptions and is sensitive to the institutional structures of capitalism. In light of the failure of mainstream economics to understand systemic failures like the financial crisis and given the arbitrary character of most assumptions in mainstream models, such an approach is desperately needed.

The book has no illustrations or index. Purchasers are entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Subjects: Authorship; English literature; English language; English philology; Language Arts

This book presents mixed-methods research into Chinese students' willingness to communicate (WTC) in an EFL classroom context. The interrelationships between WTC and motivation, communication confidence, learner beliefs and classroom environment are examined using structural equation modelling on data collected in a large-scale survey. These results are then complemented and expanded upon in a follow-up multiple case-study that identifies six themes which account for fluctuations of WTC over time and across situations. The qualitative and quantitative data provide the grounds for the proposition of an ecological model of WTC in the Chinese EFL university classroom, which reveals that WTC is socioculturally constructed as a function of the interaction of individual and environmental factors inside and beyond the classroom walls.