This beautifully illustrated guide delves deep into the meaning and significance of different tattoo symbols, exploring the rich cultural history around the world of this widespread form of body art. Tattoos are everywhere: one in three of us has at least one. Body art is one of the most popular ways of expressing our identity and beliefs. But whether we're aware of it or not when we choose a design to be permanently inked on our skin, a complex language of meanings lies behind the visuals we choose. A lotus flower, koi carp swimming upstream or a dragon rising towards the sun: in the language of tattoos these are all symbols of strength and overcoming adversity. This book uncovers the meanings behind tattoo symbols, delving into the history of the most popular motifs that recur in many different tattoo styles, including tribal, traditional, Japanese and realistic. Over 130 symbols are grouped according to their meanings, whether it's good luck, freedom, wisdom, power, spirituality or love. Each symbol is illustrated with stunning, specially drawn visuals by acclaimed artist and tattooist Oliver Munden, and accompanied by an explanation by tattoo expert Nick Schonberger which delves into its history, significance and application in tattooing. Both a visual delight and a fascinating insight into the rich cultural heritage of tattooing, this is the perfect book for anyone wanting to learn more about tattoo symbolism, in need of inspiration for their next tattoo, or who just loves tattoo art.

This book criticizes the methodology of the recent semantics-pragmatics debate in the theory of language and proposes an alternative. It applies this methodology to argue for a traditional view against a group of "contextualists" and "pragmatists", including Sperber and Wilson, Bach, Carston, Recanati, Neale, and many others. The author disagrees with these theorists who hold that the meaning of the sentence in an utterance never, or hardly ever, yields its literal truth-conditional content, even after disambiguation and reference fixing; it needs to be pragmatically supplemented in context. The standard methodology of this debate is to consult intuitions. The book argues that theories should be tested against linguistic usage. Theoretical distinctions, however intuitive, need to be scientifically motivated. Also we should not be guided by Grice's "Modified Occam's Razor", Ruhl's "Monosemantic Bias", or other such strategies for "meaning denialism". From this novel perspective, the striking examples of context relativity that motivate contextualists and pragmatists typically exemplify semantic rather than pragmatic properties. In particular, polysemous phenomena should typically be treated as semantic ambiguity. The author argues that conventions have been overlooked, that there's no extensive "semantic underdetermination" and that the new theoretical framework of "truth-conditional pragmatics" is a mistake.

The book offers a new angle on long-standing questions about the categorial status of English participles and gerunds. The book makes a major point: participles are not verb forms which behave like adjectives, but actually are adjectives, linked with verbs via derivation. It argues that observed differences between participles and adjectives, which in the past have prompted linguists to draw a category distinction between them, are in reality due to the non-prototypical semantics of participles - a feature also found in other types of adjectives, with strikingly identical effects. This analysis then accounts for the word formation of adjectives such as boring, tired, drunk, which has always been mysterious. The book investigates the consequences of this analysis for our understanding of gerunds and V-ing-N compounds. With its comprehensive study of -ing forms, the book calls into question a number of widely-held assumptions - regarding the distinction between derivation and inflection, and the role of semantics in syntactic and morphological analysis. This book is of great interest to researchers and students in linguistics interested in morphology, syntax, semantics, lexical categorisation.

The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing - all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppanen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stoeckl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends.

"This book provides a significant contribution to the discursive analysis of service encounters. It demonstrates, in a very elegant way and based on a solid empirical investigation, how mediated discourse analysis may be enacted to describe and understand the social and cultural practices associated with space, time, ethnicity and identity construction. A must-read for researchers and practitioners interested in language use in professional contexts." -- Laurent Filliettaz, University of Geneva, Switzerland "This book contains one of the most thorough and productive applications of the theoretical and analytical apparatus of mediated discourse analysis I have come across, demonstrating how the moment-by-moment ways that people appropriate discourse to perform mundane daily activities such as shopping contribute to the broader maintenance of social identities and communities. The analysis is meticulously undertaken and communicated in clear, elegant prose. This book will be of interest to anyone working in the field of discourse studies." -- Rodney Jones, University of Reading, UK This book investigates the social practices of service encounters in the context of a typical Persian shop in Sydney. Although by nature goal-oriented speech events, the book posits that service encounters are not simply limited to achieving business transactions, but that they incorporate a range of social and discursive practices. Analysing ethnographic data using the frameworks of Mediated and Multimodal Discourse Analysis, the author explores how people use everyday activities to enact social and cultural identities, construct linguistic authenticity, and maintain strong economic ties to the community. It will be of interest to scholars and students of the sociolinguistics of ethnic/ minority sites and urban spaces. Dariush Izadi holds a PhD in Sociolinguistics and teaches Language and Linguistics Research Methods, Sociolinguistics, Discourse Analysis and TESOL Units at Western Sydney University, Australia. In his work, he applies mediated discourse and nexus analysis to investigate practices and methods through which participants accomplish their actions in social settings.

The book is divided into two sections, the first on monolingual corpora and the second addressing multilingual corpora. Although the methods used to examine these two types of corpora may differ, the contributors reveal that there are many similarities between the two. The chapters discuss:
- the relationship between methodology and theory
- the importance of computers for linking textual segments, providing teaching tools or translating texts
- the significance of 'training corpora' and human annotation
- how corpus linguistic investigations can shed light on social and cultural aspects of language
- The importance of corpus linguistics in modern linguistic studies
Presenting fascinating research in the field, this book will be of interest to academics researching the applications of corpus linguistics.

This book combines studies on referential as well as relational coherence and includes approaches to written and to spoken language, to production and to comprehension, to language specific and to cross-linguistic issues, to monolingual, bilingual and L2-acquisition. The theoretical issues and empirical findings discussed are of importance not only for theoretical linguistics, but also have a broad potential of practical implication.

This book is the third in a three-volume set that celebrates the career and achievements of Cliff Goddard, a pioneer of the Natural Semantic Metalanguage approach in linguistics. This third volume explores the potential of Minimal English, a recent offshoot of the Natural Semantic Metalanguage, with special reference to its use in Language Teaching and Intercultural Communication. Often considered the most fully developed, comprehensive and practical approach to cross-linguistic and cross-cultural semantics, Natural Semantic Metalanguage is based on evidence that there is a small core of basic, universal meanings (semantic primes) that can be expressed in all languages. It has been used for linguistic and cultural analysis in such diverse fields as semantics, cross-cultural communication, language teaching, humour studies and applied linguistics, and has reached far beyond the boundaries of linguistics into ethnopsychology, anthropology, history, political science, the medical humanities and ethics.

Questions and interrogatives in Japanese discourse have attracted considerable interest from grammarians, but the communicative aspect has received little attention. This book fills this gap. Through detailed analyses of formal and informal interactions, this book demonstrates that the inherent multi-functional and polysemous aspect of language can also be observed in the use of questions. What emerges is a sense of the considerable variety of question forms and also an understanding of how questions are used to perform a wide range of social actions. The importance of context is stressed throughout the book; both in guiding the speakers' choices of question types and in helping to create the particular stance that characterizes those interactions. The data used in this book shows that speakers prefer questions that are not canonical. When speakers do use canonical questions, these are overwhelmingly accompanied by some mollifiers. This phenomenon suggests that in Japanese communication the illocutionary force of canonical questions is too strong. To soften the interaction, speakers tend to use other types of interrogative forms such as statements with rising intonation or, at least, to leave questions grammatically unfinished. The findings in this book contribute to the understanding of how Japanese speakers use questions in different communicative interactions and provide new evidence of the gap between prescriptive grammar and actual communication.

Specialised translation has received very little attention from academic researchers, but in fact accounts for the bulk of professional translation on a global scale and is taught in a growing number of university-level translation programmes. This book aims to provide three things. Firstly, it offers a description of what makes the approach to specialised translation distinctive from wider-ranging approaches to Translation Studies adopted by translation scholars and applied linguists. Secondly, unlike the traditional approach to specialised translation, this book explores a perspective on specialised translation that is much less focused on terminology and more on the function and reception of specialised (translated) texts. Finally, the author outlines a professionally-oriented hands-on approach to the teaching of specialised translation resulting from many years of teaching it to MA students. The book will be of interest to Translation Studies students and scholars, as well as professional translators who are interested in the theory on which their activity is based.

This volume presents the results of the largest ever language attitude/motivation survey in second language studies. The research team gathered data from over 13,000 Hungarian language learners on three successive occasions: in 1993, 1999 and 2004. The examined period covers a particularly prominent time in Hungary's history, the transition from a closed, Communist society to a western-style democracy that became a member of the European Union in 2004. Thus, the book provides an 'attitudinal/motivational flow-chart' describing how significant sociopolitical changes affect the language disposition of a nation. The investigation focused on the appraisal of five target languages - English, German, French, Italian and Russian - and this multi-language design made it also possible to observe the changing status of the different languages in relation to each other over the examined 12-year period. Thus, the authors were in an ideal position to investigate the ongoing impact of language globalisation in a context where for various political/historical reasons certain transformation processes took place with unusual intensity and speed. The result is a unique blueprint of how and why language globalisation takes place in an actual language learning environment.

This work argues that cause events, being the most tangible component of emotion, provide a rich dimension of how emotions should be classified. While it is often claimed that emotional concepts cannot be defined, this work views emotion as a response triggered by actual or perceived events, specifically focusing on the interaction between five primary emotions (Happiness, Sadness, Fear, Anger, and Surprise) and cause events. Cause events are examined in terms of two dimensions, namely transitivity and epistemicity. By incorporating the semantic and syntactic information of emotion cause events, this representation of emotion not only provides deep linguistic criteria of emotion cause events, but also offers an event-based approach to emotion classification. A text-driven, rule-based system for detecting the causes of emotion is then developed to establish the validity of the proposed linguistic model for emotion detection and classification. The system shows promising results.

This book explores the contribution of discursive psychology and discourse analysis to researching the relationship between history and collective memory. Analysing significant manifestations of the moral vocabulary of the Romanian transition from communism to democracy, the author demonstrates how discursive psychology can be used to understand some of the enduring and persistent dilemmas around the legacy of communism. This book argues that an understanding of language as an action-oriented, world-building resource can fill an important gap in the theorizing of public controversies over individual and collective meaning of the recent (communist) past. The author posits that discursive social psychology can serve as an intellectual and empirical bridge that can overcome several of the difficulties faced by researchers working in transitional justice studies and cognate fields. This reflective book will appeal to students and scholars of transitional justice, discursive psychology, memory studies, and the sociology of change.

This volume is the fifth in a series that explores the use of rhetoric in the study of biblical literature. Contributions from scholars in North America, Britain, Continental Europe and South Africa focus here on four major categories: The Theory of Rhetoric and Biblical Interpretation, Rhetorical Interpretation of Luke's Gospel and Acts, The Rhetorical Interpretation of Paul's Writings, and Rhetorical Interpretation of Hebrews and Ignatius. Author include Tom Olbricht, Douglas Campbell, Arthur Gibson, Craig Evans, Vernon Robbins, Greg Bloomquist, Pieter Botha, Paul Danove, Gerrie Snyman, Anders Eriksson, K. K. Yeo, Lauri Thuren, G. A. van den Heever, Marc Debanne, J. N Vorster, and the editors.

This book offers a novel approach to understanding the complexities of communication in culturally and linguistically diverse health care contexts. It marks the culmination of two decades of research in South Africa, a context that has obvious application in a wider international climate given current globalization and migration trends. The authors draw from a large body of evidence based across different sites and illnesses, scrutinising both the language dynamics of intercultural health interactions and the perceptions and narratives of multiple participants. Including a range of theoretical, methodological and empirical considerations, the volume sheds light upon qualitative research methods and their application in the intercultural context. This book will be a valuable resource for health professionals, medical educators and language practitioners as well as students and scholars of discourse analysis and the medical humanities.

African American Women's Rhetoric: The Search for Dignity, Personhood, and Honor deals with the rhetoric of African American women from enslavement to current times, examining slave narratives and contemporary print, music, and other media surrounding the lives of African American women. Covering a variety of specific women and their rhetoric within the context of a historical period, the book provides central themes and strategic and social concerns of African American women and their environment. It frames, in some, cases, the rhetoric of contemporary women in politics and other fields of prominence including Condoleeza Rice and Barbara Lee, among others. Deborah F. Atwater explores how African women today who engage in speech in the public sphere come from a historical line of active women who have been outspoken in politics, education, business, and various social contexts; heretofore, these women have not been studied in a comprehensive manner. Specifically, how do these African American women discuss themselves, and more importantly how do they represent who they are in various communities? How do these women persuade their diverse audiences to value what they say and who they are?African American Women's Rhetoric will be an invaluable contribution to upper-division undergraduate and graduate courses in Rhetoric, African American Rhetoric, History, and Women's Studies."

John Paul II's frequent use of international pastoral visits to communicate directly with local church members and the society in which they live has become a distinctive mark of his papacy. While media coverage of these visits is extensive, most commentators are perplexed by the pope's enigmatic style. This book explains this ambiguity by examining John Paul II's rhetorical strategy and analyzing his purposeful choices in planning, arranging themes, managing form and imagery, and performing the visit. Using the 1987 visit to the United States as a prototype for rhetorical study, the author treats the visit's discourse and symbols, and their contexts and arrangements, as observable data that can be interpreted using the accommodation-resistance dialectic to locate religious vocabularies in relation to secularizing tendencies. The pope's overseas pastoral visits emerge as a rhetorical response to a church and society deeply affected by secularization and pluralism, and as a new way of speaking about the sacred.

World Building represents the state-of-the-discipline in worlds-based approaches to discourse, collected together for the first time. Over the last 40 years the 'text-as-world' metaphor has become one of the most prevalent and productive means of describing the experiencing of producing and receiving discourse. This has been the case in a range of disciplines, including stylistics, cognitive poetics, narratology, discourse analysis and literary theory. The metaphor has enabled analysts to formulate a variety of frameworks for describing and examining the textual and conceptual mechanics involved in human communication, articulating these variously through such concepts as 'possible worlds', 'text-worlds' and 'storyworlds'. Each of these key approaches shares an understanding of discourse as a logically grounded, cognitively and pragmatically complex phenomenon. Discourse in this sense is capable of producing highly immersive and emotionally affecting conceptual spaces in the minds of discourse participants. The chapters examine how best to document and analyze this and this is an essential collection for stylisticians, linguists and narrative theorists.

On October 9-12, 1996, over 400 scholars, researchers, and teachers gathered at the University of Louisville for the first Thomas R. Watson Conference in Rhetoric and Composition. History, Reflection, and Narrative combines oral histories and reflections collected from the featured speakers at the Conference-scholars, teachers, and researchers whose work has been among the most influential in composition's development-with critical perspectives on the period from 1963 to 1983 by another generation of scholars, many of whom will play an important role in defining composition's future. This book offers an important contribution to our ongoing understanding of how composition came to be the profession it is, how the present builds on the past, and how the present may challenge the future.

This book contains updated and substantially revised versions of Angelika Kratzer's classic papers on modals and conditionals, including 'What "must" and "can" must and can mean', 'Partition and Revision', 'The Notional Category of Modality', 'Conditionals', 'An Investigation of the Lumps of Thought', and 'Facts: Particulars or Information Units?'. The book's contents add up to some of the most important work on modals and conditionals in particular and on the semantics-syntax interface more generally. It will be of central interest to linguists and philosophers of language of all theoretical persuasions.

Using the 2003 war in Iraq as an illustrative tool for highlighting the impact which advances in communication systems have had on message relays, this book comes as a useful tool kit for enabling a critical evaluation of the way language is used in the news.In a world in which advanced communication technologies have made the reporting of disasters and conflicts (also in the form of breaking news) a familiar and 'normalised' activity, the information presented here about television news reporting of the 2003 war in Iraq has implications that go beyond this particular conflict."Evaluation and Stance in War News" functions as a tool kit for the critical evaluation of language in the news, both as raw data in need of interpretation and as carefully packaged products of 'information management' in need of 'unpacking'. The chapters offer an array of theoretical and empirical instruments for revealing, identifying, sifting, weighing and connecting patterns of language use that construct messages. These messages carry with them world views and value systems that can either create an ever wider divide or serve to build bridges between peoples and countries.The Editorial Board includes: Paul Baker (Lancaster), Frantisek Cermak (Prague), Susan Conrad (Portland), Geoffrey Leech (Lancaster), Dominique Maingueneau (Paris XII), Christian Mair (Freiburg), Alan Partington (Bologna), Elena Tognini-Bonelli (Lecce and TWC), Ruth Wodak (Lancaster and Vienna), and Feng Zhiwei (Beijing). "The Corpus and Discourse" series consists of two strands. The first, Research in Corpus and Discourse, features innovative contributions to various aspects of corpus linguistics and a wide range of applications, from language technology via the teaching of a second language to a history of mentalities. The second strand, Studies in Corpus and Discourse, is comprised of key texts bridging the gap between social studies and linguistics. Although equally academically rigorous, this strand will be aimed at a wider audience of academics and postgraduate students working in both disciplines.

Kelley provides an examination of Hillary Rodham Clinton's rhetorical responses to mediated versions of crises in the Clinton Administration. She begins by examining the historical First Lady, and then looks at mediated political realities in general as well as those of the Clinton presidency. Kelley also examines the rhetorical management of political crises and the crises management style of First Ladies, including Florence Harding and Eleanor Roosevelt.

The book focuses on the analysis of Hillary Rodham Clinton's rhetorical management of crises in her husband's Administration, including health care, Travelgate, Whitewater, and allegations of sexual misconduct. Kelley's approach is grounded in Kenneth Burke's framework of language as a symbolic means of inducing cooperation through rhetorical identification. She concludes with speculation regarding both the degree of success of Hillary Clinton's efforts as well as the implications of those efforts to rhetorical and political communication and feminist theory. This book will be of particular interest to scholars and researchers of the presidency and the role of the First Lady, political communication, and feminist studies.

The Spanish Lexicon of Baseball: Semantics, Style, and Terminology draws on nearly 7,000 published MLB game summaries to explore the contours of baseball terminology in Spanish. Organized in a logical sequence that corresponds to various aspects of baseball (field of play, player positions, getting on base, types and modes of hits, scoring, runs-batted-in, umpire involvement and calls, pitching, and defense), the work combines narrative style and illustrative examples with keen lexical analysis. The result is an entertaining and informative volume that is neither folksy nor linguistically overcomplicated.