Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this visual rhetoric. This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler

This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components. Julianne H. Newton, University of Oregon"

Semiotics of Musical Time investigates the link between musical time and the world of signs and symbols. It examines the extent to which musical time is a product of signs, sign systems, and sign-oriented behavior. Sound is discussed as a potential sign of time and of musical time. Inherent and recognizable temporal features are identified in a number of musical works. Time as a compositional concern is examined in the case of Igor Stravinsky and Karlheinz Stockhausen. A principal distinction between hearing associated with perception and listening associated with cognition provides the basis for the proposition that musical time is both unheard and imperceptible. The role of concepts, and their designations, is investigated to demonstrate that consciousness of musical time involves semiotic processes.

Semiotics, Media Studies and Communication Studies are three closely interlinked fields. Briefly stated, Semiotics, the science of signs, looks at how humans search for and construct meaning; Communication Studies is concerned with how meaning is conveyed; and Media Studies considers the ways in which messages are transmitted and received. This dictionary is designed to help students and general readers unlock the significance of the terminology and jargon commonly used in these fields.

Being interdisciplinary in nature, Semiotics, Media, and Communication Studies are cluttered with notions derived from other disciplines. Hence, this dictionary also encompasses basic concepts from the fields of anthropology, archaeology, psychology, psychoanalysis, linguistics, philosophy, artificial intelligence, computer science, and biology. Collected here are the terms, concepts, personages, schools of thought, and historical movements that appear frequently in the relevant literature.

The basis of each entry is a simple definition, which often includes the term's origin. Illustrations are provided where necessary, along with historical sketches of movements or schools of thought. The commentary on personages consists of brief statements about their contribution and relevance. Thus, the dictionary not only defines what a term means, but often goes into its history, applications, and broad implications. Terms are cross-referenced and their etymology is given where possible.

This is a compact, practical research manual that will relieve much tension for students in semiotics and related fields. Because of its interdisciplinary approach, it will also provide a range of scholars with a handy reference to disciplines distinct from but related to their own.

"Human Communication Theory and Research" introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication.
The chapters herein are arranged to provide insight into the breadth of studies unique to communication, acknowledging along the way the contributions of researchers from psychology, political science, and sociology. Heath and Bryant chart developments and linkages within and between ways of looking at communication. The volume establishes an orientation for the social scientific study of communication, discussing principles of research, and outlining the requirements for the development and evaluation of theories.
Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts.

`The aestheticization of everyday life' has become a commonplace term, one which often merely scratches the surface of contemporary culture. This study illuminates the deeper dynamics of aesthetic reality from a philosophical perspective. Wolfgang Welsch, author of the influential Aesthetic Thinking, develops an important analysis of contemporary culture with philosophical bite. He examines global aestheticization phenomena, probes the relationship of aesthetics and ethics, and considers the broad relevance of aesthetics for contemporary thinking. He argues that modes of thought familiar from the aesthetic realm comprise fundamental paradigms for understanding today's reality. The implications for specific and everyday issues are demonstrated in studies of architecture, advertising, the Internet and our perception of the life world.

In traditional semantics, the human body tends to be ignored in the process of constructing meaning. Horst Ruthrof argues, by contrast, that the body is an integral part of this hermeneutic activity. Strictly language-based theories, and theories which conflate formal and natural languages, run into problems when they describe how we communicate in cultural settings. "Semantics and the Body" proposes that language is no more than a symbolic grid which does not signify at all unless it is brought to life by non-linguistic signs.

Ruthrof reviews and analyses various 'orthodox' theories of meaning, from the views of Gottlob Frege at the beginning of the twentieth century to those of theorists in the postmodern period, then offers an alternative approach of his own. His theory features 'corporeal semantics, ' and holds that meaning has ultimately to do with the body and that the meaning of linguistic expressions is indeterminate without the aid of visual, tactile, olfactory, and other bodily signs. This approach also remedies what Ruthrof sees also as a loss of interpretive will in the postmodern era.

Pedagogy in many fields could be enriched by a systemic integration of non-verbal semiosis into the linguistically dominated syllabus. Those involved in discourse analysis, literature, art criticism, film theory, pedagogy, and philosophy will find the implications of Ruthrof's study considerable.

In the wake of both the semiotic and the psychoanalytic revolutions, how is it possible to describe the object of religious worship in realist terms? Semioticians argue that each object is known only insofar as it gives birth to a series of signs and interpretants (new signs). From the psychoanalytic side, religious beliefs are seen to belong to transference energies and projections that contaminate the religious object with all-too-human complexes. In Nature's Religion, distinguished theologian and philosopher Robert S. Corrington weaves together the concept of infinite semiosis with that of the transference to show that the self does have access to something in nature that is intrinsically religious. Corrington argues that signs and our various transference fields can and do connect us with fully natural religious powers that are not of our own making, thereby opening up a path past the Western monotheisms to a capacious religion of nature. With a foreword by Robert C. Neville, Nature's Religion is essential reading for philosophers of religion, scholars of the psychology of religion, and theologians.

Scientific and Technical Communication is a major textbook that represents a new focus area in communication studies. It integrates multidisciplinary perspectives on the relations among rhetoric, science, technology, and public policymaking to the process and product of technical communication. The text is inspired by science and technology studies (STS), a field emerging from the history, sociology, and philosophy of science and technology--which also has roots in economics, political theory, and rhetoric. Reformulating the issues raised by STS within the context of technical communication, Scientific and Technical Communication is composed of three highly integrated parts. Part I provides a summary, critique, and alternative to recent theoretical perspectives developed in the rhetoric of science and the sociology of scientific knowledge. Part II applies these critical alternatives to the traditional practices of scientific and technical communication and shows how these new practices can be applied to the communication that is vital in forming national and local science and technology policy.

This hands-on, introductory textbook will supply students and professionals in the areas of scientific and technical communication, rhetoric, and media studies with broad-based and applicable knowledge in this area.

This is the third volume in Floyd Merrell's trilogy on semiotics focusing on Peirce's categories of Firstness, Secondness, and Thirdness. In this book the author argues that there are passageways linking the social sciences with the physical sciences, and signs with life processes. This is not a study of the semiotics of life, but rather of semiosis as a living process. Merrell attempts to articulate the links between thought that is rooted in that which can be quantified and thought that resists quantification, namely that of the consciousness. As he writes in his preface, he is intent on fusing the customary distinctions between life and non-life, mind and matter, self and other, appearance (fiction) and "reality," ... to reveal the everything that is is a sign.' In order to accomplish this goal, Peirce's terciary concept of the sign is crucial.

Merrell begins by asking What are signs that they may take on life-like processes, and what is life that it may know the sign processes that brought it - themselves - into existence?' In order to answer this question he examines semiotic theory, philosophical discourse, the life sciences, the mathematical sciences, and literary theory. He offers an original reading of Peirce's thought along with that of Prigogine and of many others. Following Sebeok, Merrell reminds us that any and all investigation of nature and of the nature of signs and life must ultimately be semiotic in nature.'

In this volume Regis Debray sums up over a decade of his research and writing on the evolution of subjects of communication and the technologically transmitted interventions of the modern intelligentsia in France. Media Manifestos announces the battle-readiness of a new sub-discipline of the sciences humaines: "medialogy." Scion of that semiology of the sixties linked with the names of Roland Barthes and Umberto Eco-and affiliated trans-Atlantically to the semiotics of C.S. Pierce and media analyses of Marshall McLuhan ("media is message")-"mediology" is in dialectical revolt against its parent thought-system. Determined not to lapse back into the uncritical empiricism and psychologism with which semiology broke, mediology is just as resolved to dispel the cult or illusion of the signifier as the be-all-and-end-all, slough off the scholasticism of the code, and recover the world-in all its mediatized materiality. In this enterprise its ally is the work of French historians of mentalites, of the hard and evolutionary sciences, and of the technologies of transmission (from stylus and clay to quill and parchment to press and paper to mouse and screen). Written with Debray's customary brio, Media Manifestos is no mere contribution to the vogue of "media studies." It remains steeped in the intellectual culture of Louis Althusser and Michel Foucault, indebted to the neolithic anthropology of Leroi-Gourhan and the study of science and technology of Serres and Latour, informed by the material histories of the Annales school, yet plugged into the audiovisual culture of today's "videosphere" (as against the printerly "graphosphere" of yesterday, and the scriptorly "logosphere" of the day before that). Debray's work turns a neologism ("mediology") into a tool-kit with which to rethink the whole business of mediation from the city-state to the internet.

"It s the first book which revisits Greek and Latin theories of signs from the point of view of a profound classical scholarship and a paramount knowledge of contemporary semiotics debates." Umberto Eco

Available in English for the first time is Professor Manetti s brilliant study of the origin of semiotics and sign theory. He seeks to discover the common thread that runs through the classical world from the very beginning of human thought to the fourth century A.D. In the "classical" tradition he sees a concept of the sign which is significantly different from that currently in use."

The changes taking place in our aesthetic and emotional sensibility: a deep mutation in the psychosphere, caused by semio-capitalism. Franco "Bifo" Berardi's newest book analyzes the contemporary changes taking place in our aesthetic and emotional sensibility-changes the author claims are the result of semio-capitalism's capturing of the inner resources of the subjective process: our experience of time, our sensibility, the way we relate to each other, and our ability to imagine a future. Precarization and fractalization of labor have provoked a deep mutation in the psychosphere, and this can be seen in the rise of psychopathologies such as post-traumatic stress disorder, autism, panic, and attention deficit disorder. Sketching out an aesthetic genealogy of capitalist globalization, Berardi shows how we have arrived at a point of such complexity in the semiotic flows of capital that we can no longer process its excessive currents of information. A swarm effect now rules: it has become impossible to say "no." Social behavior is trapped in inescapable patterns of interaction coded by techno-linguistic machines, smartphones, screens of every size, and all of these sensory and emotional devices end up destroying our organism's sensibility by submitting it to the stress of competition and acceleration. Arguing for disentanglement rather than resistance, Berardi concludes by evoking the myth of La Malinche, the daughter of a noble Aztec family. It is a tale of a translator and traitor who betrayed her own people, yet what the myth portends is the rebirth of the world from the collapse of the old.

Now available in paperback, this volume presents a theory of the circus as a secular ritual and introduces a method to analyze its performances as multimodal discourse. The book's chapters cover the range of circus specialties (magic, domestic and wild animal training, acrobatics, and clowning) and provide examples to show how cultural meaning is produced, extended and amplified by circus performances. Bouissac is one of the world's leading authorities on circus ethnography and semiotics and this work is grounded on research conducted over a 50 year span in Europe, Asia, Australia and the Americas. It concludes with a reflection on the potentially subversive power of this discourse and its contemporary use by activists. Throughout, it endeavours to develop an analytical approach that is mindful of the epistemological traps of both positivism and postmodernist license. It brings semiotics and ethnography to bear on the realm of the circus.

Semiotic Margins analyses the meaning making potential of not only language, but modalities like laughter, music, colour, and architectural spaces. By examining resources often positioned on the side-line of mainstream semiotic accounts, this study raises the question of what counts as part of language and communication and why. Beginning with the more established nonverbal resources of communication, four major themes of modalities of meaning are covered. The investigation of music and space looks at how semiotic systems in classical music interact. Using children's books, the relationship between images and verbal meaning is then explored, presenting implications for student literacy as well as a methodology for supporting children excluded from mainstream literary practices. Finally new approaches to transcribing representations in screen-based technologies are presented through an examination of television advertisements. Semiotic Margins will appeal to linguists and semioticians wishing to pursue research in systemic functional linguistics and multimodal discourse analysis.

The subject of this book is the thought of the American pragmatist and founder of semiotics, Charles Sanders Peirce. The book collects the papers presented to the International Conference Semiotics and Philosophy in C.S. Peirce (Milan, April 2005), together with some additional new contributions by well-known Peirce scholars, bearing witness to the vigour of Peircean scholarship in Italy and also hosting some of the most significant international voices on this topic. The book is introduced by the two editors and is divided into three sections, corresponding to the three main areas of the most interesting contemporary reflection on Peirce. Namely, Semiotics and the Logic of Inquiry (part I); Abduction and Philosophy of Mathematics (part II); Peirce and the Western Tradition. (part III). The analysis is carried out from a semiotic perspective, in which semiotics should not be understood as a specific doctrine but rather as the philosophical core of Peirce's system. As we read in the introduction: "it is semiotics and philosophy or, rather, semiotics as philosophy and philosophy as semiotics, which emerge from a reading of these papers".

How do we learn, use, and understand the meaning of words representing sensations? How is the connection between words and sensations structured? How can outward signs of sensations be manifested? What does it mean "to understand someone"? Is semantics affected by inner states? What does one mean when one uses an expression to describe a sensation? How should such success in communication be defined?Grammar, Expressiveness, and Inter-subjective Meanings: Wittgenstein's Philosophy of Psychology deals with these questions, examining the peculiar uses of language-games representing sensations (such as "thinking", "seeing such-and-such", and "I'm in pain") and exploring outer references to inner states.Externalising something internal gives expression to the psychological experience. As such, an expression should be understood as a sophisticated form of exteriorising experiences. This book clarifies the use of sense-expressions and the praxis of "bringing to expression" as an inter-subjective meaning process. The central focus of the book entails both the outwardness of language and the inwardness of experience, as was intensively remarked by Wittgenstein's last writings (namely his lectures from 1946-47, exclusively and remarkably concerning the philosophy of psychology), which were recently published and which, despite their importance and originality, are still little known.