Cybernetics and human knowing: a journal of second-order cybernetics, autopoieses and cyber-semiotics.A quarterly international multi- and transdisciplinary journal devoted to the new understandings of the self-organizing processes of information in human knowing that have arisen through the cybernetics of cybernetics, or second order cybernetics, its relation and relevance to other interdisciplinary approaches such as C.S. Pierce's semiotics.

The field of Systemic Functional Linguistics is a social semiotic approach to language pioneered by M. A. K. Halliday, which has assumed a central importance in linguistics in recent years, anchored by a growing body of work. This book details the key terms, the key thinkers and the key texts in this field in an approachable, easy to understand and accessible manner. It is authored by leading names in the field and is aimed at undergraduates and postgraduates studying linguistics and language studies.

Authors Susan Opt and Mark Gring present the first-ever thorough exploration and discussion of the rhetoric of social intervention model [RSI] (initially conceived by rhetorical theorist William R. Brown) for today's students. scholars, and professionals. This unique communication-based model, compatible with traditional and non-traditional critical approaches, provides readers with a systemic framework for interpreting, analyzing, critiquing, and intervening in social and cultural change from a rhetorical perspective. It offers an easily accessible tool for critically reflecting upon the ongoing process of rhetorical intervention in people's interpretations of needs, relationships, and worldview. Readers will learn to use the RSI model to (1) reflect on their own symbolic natures, (2) identify rhetorical trends that generate social change, (3) critique social interventions, (4) initiate social interventions, and (5) anticipate the side effects of interventional choices. The Rhetoric of Social Intervention: An Introduction includes these key features: A detailed, step-by-step approach to help readers develop their skills in analyzing the communication patterns of social interventions and writing their analysis as a critical essayExamples and exercises to promote an interactive, transformative learning environment and encourage the development of critical thinking skills Service learning activities in every chapter that can be completed as individual, group, or class projects Review questions, exercises, and an "Under the Lens" feature in every chapter to help readers deepen their understanding Student and scholar essays that demonstrate the model's critical application IntendedAudience: Ideal for advanced undergraduate and graduate courses in Rhetorical Criticism, Rhetorical Theory, Persuasion, Public Address, Social Movements, and Advocacy Communication, the book's focus on criticism as a tool for interpreting social change makes it an excellent supplement for courses in other communication sub-specialties, such as public relations and advertising, and in related disciplines such as marketing, sociology, political science, management, and not-for-profit management. The book also offers communication practitioners a useful guide for the strategic planning of interventions.

Visual images, artifacts, and performances play a powerful part in shaping U.S. culture. To understand the dynamics of public persuasion, students must understand this visual rhetoric. This rich anthology contains 20 exemplary studies of visual rhetoric, exploring an array of visual communication forms, from photographs, prints, television documentary, and film to stamps, advertisements, and tattoos. In material original to this volume, editors Lester C. Olson, Cara A. Finnegan, and Diane S. Hope present a critical perspective that links visuality and rhetoric, locates the study of visual rhetoric within the disciplinary framework of communication, and explores the role of the visual in the cultural space of the United States. Enhanced with these critical editorial perspectives, Visual Rhetoric: A Reader in Communication and American Culture provides a conceptual framework for students to understand and reflect on the role of visual communication in the cultural and public sphere of the United States. Key Features and Benefits Five broad pairs of rhetorical action performing and seeing; remembering and memorializing; confronting and resisting; commodifying and consuming; governing and authorizing introduce students to the ways visual images and artifacts become powerful tools of persuasion Each section opens with substantive editorial commentary to provide readers with a clear conceptual framework for understanding the rhetorical action in question, and closes with discussion questions to encourage reflection among the essays The collection includes a range of media, cultures, and time periods; covers a wide range of scholarly approaches and methods of handling primary materials; and attends to issues of gender, race, sexuality and class Contributors include: Thomas Benson; Barbara Biesecker; Carole Blair; Dan Brouwer; Dana Cloud; Kevin Michael DeLuca; Anne Teresa Demo; Janis L. Edwards; Keith V. Erickson; Cara A. Finnegan; Bruce Gronbeck; Robert Hariman; Christine Harold; Ekaterina Haskins; Diane S. Hope; Judith Lancioni; Margaret R. LaWare; John Louis Lucaites; Neil Michel; Charles E. Morris III; Lester C. Olson; Shawn J. Parry-Giles; Ronald Shields; John M. Sloop; Nathan Stormer; Reginald Twigg and Carol K. Winkler

This book significantly advances theory and method in the study of visual rhetoric through its comprehensive approach and wise separations of key conceptual components. Julianne H. Newton, University of Oregon"

`The aestheticization of everyday life' has become a commonplace term, one which often merely scratches the surface of contemporary culture. This study illuminates the deeper dynamics of aesthetic reality from a philosophical perspective. Wolfgang Welsch, author of the influential Aesthetic Thinking, develops an important analysis of contemporary culture with philosophical bite. He examines global aestheticization phenomena, probes the relationship of aesthetics and ethics, and considers the broad relevance of aesthetics for contemporary thinking. He argues that modes of thought familiar from the aesthetic realm comprise fundamental paradigms for understanding today's reality. The implications for specific and everyday issues are demonstrated in studies of architecture, advertising, the Internet and our perception of the life world.

In traditional semantics, the human body tends to be ignored in the process of constructing meaning. Horst Ruthrof argues, by contrast, that the body is an integral part of this hermeneutic activity. Strictly language-based theories, and theories which conflate formal and natural languages, run into problems when they describe how we communicate in cultural settings. "Semantics and the Body" proposes that language is no more than a symbolic grid which does not signify at all unless it is brought to life by non-linguistic signs.

Ruthrof reviews and analyses various 'orthodox' theories of meaning, from the views of Gottlob Frege at the beginning of the twentieth century to those of theorists in the postmodern period, then offers an alternative approach of his own. His theory features 'corporeal semantics, ' and holds that meaning has ultimately to do with the body and that the meaning of linguistic expressions is indeterminate without the aid of visual, tactile, olfactory, and other bodily signs. This approach also remedies what Ruthrof sees also as a loss of interpretive will in the postmodern era.

Pedagogy in many fields could be enriched by a systemic integration of non-verbal semiosis into the linguistically dominated syllabus. Those involved in discourse analysis, literature, art criticism, film theory, pedagogy, and philosophy will find the implications of Ruthrof's study considerable.

Scientific and Technical Communication is a major textbook that represents a new focus area in communication studies. It integrates multidisciplinary perspectives on the relations among rhetoric, science, technology, and public policymaking to the process and product of technical communication. The text is inspired by science and technology studies (STS), a field emerging from the history, sociology, and philosophy of science and technology--which also has roots in economics, political theory, and rhetoric. Reformulating the issues raised by STS within the context of technical communication, Scientific and Technical Communication is composed of three highly integrated parts. Part I provides a summary, critique, and alternative to recent theoretical perspectives developed in the rhetoric of science and the sociology of scientific knowledge. Part II applies these critical alternatives to the traditional practices of scientific and technical communication and shows how these new practices can be applied to the communication that is vital in forming national and local science and technology policy.

This hands-on, introductory textbook will supply students and professionals in the areas of scientific and technical communication, rhetoric, and media studies with broad-based and applicable knowledge in this area.

This is the third volume in Floyd Merrell's trilogy on semiotics focusing on Peirce's categories of Firstness, Secondness, and Thirdness. In this book the author argues that there are passageways linking the social sciences with the physical sciences, and signs with life processes. This is not a study of the semiotics of life, but rather of semiosis as a living process. Merrell attempts to articulate the links between thought that is rooted in that which can be quantified and thought that resists quantification, namely that of the consciousness. As he writes in his preface, he is intent on fusing the customary distinctions between life and non-life, mind and matter, self and other, appearance (fiction) and "reality," ... to reveal the everything that is is a sign.' In order to accomplish this goal, Peirce's terciary concept of the sign is crucial.

Merrell begins by asking What are signs that they may take on life-like processes, and what is life that it may know the sign processes that brought it - themselves - into existence?' In order to answer this question he examines semiotic theory, philosophical discourse, the life sciences, the mathematical sciences, and literary theory. He offers an original reading of Peirce's thought along with that of Prigogine and of many others. Following Sebeok, Merrell reminds us that any and all investigation of nature and of the nature of signs and life must ultimately be semiotic in nature.'

In this volume Regis Debray sums up over a decade of his research and writing on the evolution of subjects of communication and the technologically transmitted interventions of the modern intelligentsia in France. Media Manifestos announces the battle-readiness of a new sub-discipline of the sciences humaines: "medialogy." Scion of that semiology of the sixties linked with the names of Roland Barthes and Umberto Eco-and affiliated trans-Atlantically to the semiotics of C.S. Pierce and media analyses of Marshall McLuhan ("media is message")-"mediology" is in dialectical revolt against its parent thought-system. Determined not to lapse back into the uncritical empiricism and psychologism with which semiology broke, mediology is just as resolved to dispel the cult or illusion of the signifier as the be-all-and-end-all, slough off the scholasticism of the code, and recover the world-in all its mediatized materiality. In this enterprise its ally is the work of French historians of mentalites, of the hard and evolutionary sciences, and of the technologies of transmission (from stylus and clay to quill and parchment to press and paper to mouse and screen). Written with Debray's customary brio, Media Manifestos is no mere contribution to the vogue of "media studies." It remains steeped in the intellectual culture of Louis Althusser and Michel Foucault, indebted to the neolithic anthropology of Leroi-Gourhan and the study of science and technology of Serres and Latour, informed by the material histories of the Annales school, yet plugged into the audiovisual culture of today's "videosphere" (as against the printerly "graphosphere" of yesterday, and the scriptorly "logosphere" of the day before that). Debray's work turns a neologism ("mediology") into a tool-kit with which to rethink the whole business of mediation from the city-state to the internet.

Explores the origins of key concepts in semantics and semioticsThis book explores the influential currents in the philosophy of language and linguistics of the first half of the twentieth century, from the perspective of the English scholar C. K. Ogden (1889 1957). Ogden was connected to several of the most significant figures of the modernist period, including Bertrand Russell, Ludwig Wittgenstein, Victoria Lady Welby, Otto Neurath and Rudolf Carnap. In investigating these connections, this book reveals links between early analytic philosophy, semiotics and linguistics in a crucial period of their respective histories and in turn sheds light on the intellectual history of the early twentieth century.Readers are introduced to the important interaction between Ogden's thought and Victoria Lady Welby's 'significs', Bertrand Russell and Ludwig Wittgenstein's 'logical atomism' in its various forms, and the philosophy and political activism of Otto Neurath and Rudolf Carnap of the Vienna Circle. McElvenny also examines the background to the ideas espoused in Ogden's book 'The Meaning of Meaning', co-authored with I. A. Richards, along with the application of these ideas in Ogden's international language project 'Basic English'.Provides a detailed study of the historical origin of key concepts in semantics and semiotics Reveals links between early analytic philosophy, semiotics and linguistics in a crucial period of their respective histories Makes extensive use of previously unexplored sources, including Ogden's articles in the journal 'Psyche' and unpublished correspondenceIncludes a detailed examination of 'The Meaning of Meaning', 1923 and 'Basic English', 1930

Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

Semiotic Margins analyses the meaning making potential of not only language, but modalities like laughter, music, colour, and architectural spaces. By examining resources often positioned on the side-line of mainstream semiotic accounts, this study raises the question of what counts as part of language and communication and why. Beginning with the more established nonverbal resources of communication, four major themes of modalities of meaning are covered. The investigation of music and space looks at how semiotic systems in classical music interact. Using children's books, the relationship between images and verbal meaning is then explored, presenting implications for student literacy as well as a methodology for supporting children excluded from mainstream literary practices. Finally new approaches to transcribing representations in screen-based technologies are presented through an examination of television advertisements. Semiotic Margins will appeal to linguists and semioticians wishing to pursue research in systemic functional linguistics and multimodal discourse analysis.

This title introduces the reader to the ways in which Saussure developed his revolutionary insights on language and demystifies his complex theories. Ferdinand de Saussure (1857-1913) is generally considered one of the main founders of modern linguistics and semiotics. The book that was derived from his teaching, the "Course in General Linguistics", had a lasting impact on the intellectual life of the 20th century and remains today an object of debates and controversies. This Guide for the Perplexed introduces the reader to the ways in which Saussure developed his revolutionary insights on language in the context of the linguistics of his time. It also provides clear definitions and explanations of the basic notions that form the substance of his work, with relevant examples of how they apply to the understanding of language and other symbolic systems. The book demonstrates how Saussure's ideas have subsequently been used in the humanities and social sciences. It concludes by pointing to the continuing relevance of the theoretical and practical problems that were articulated by Saussure. This is the ideal book for those studying Saussure, structural linguistics or semantics and semiotics, offering a clear overview and explanation of all the key aspects of this fascinating linguist's work. "Continuum's Guides for the Perplexed" are clear, concise and accessible introductions to thinkers, writers and subjects that students and readers can find especially challenging - or indeed downright bewildering. Concentrating specifically on what it is that makes the subject difficult to grasp, these books explain and explore key themes and ideas, guiding the reader towards a thorough understanding of demanding material.

Signs in Use is an accessible introduction to the study of semiotics.
All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world.
Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does.
Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.
Signs in Use is an essential text for students of semiotics.

This collection of essays is devoted to the diversity of the conceptual and terminological definitions of the notion of the "absolute". Absolute comprises both the concepts of the Western world related to God and the verbal constructions flowing from these ideas in the spheres of law, philosophy, linguistics, politics, medicine, literature, and arts. Over time, absolute and its neologisms have undergone various modifications, assuming the associated characteristics of syntactic ambiguity and inflation. Absolute can imply an increase in the degree of a quality attached to some object or phenomenon and can be used as either an adverbial modifier or a proper noun. In its appearances as a procedural term, absolute mostly conveys a negative connotation when evaluating some action. The question posed in this book is not what absolute is, but what possibilities exist with regard to perceiving and conceptualizing it in human terms, both historically and in the present.

The subject of this book is the thought of the American pragmatist and founder of semiotics, Charles Sanders Peirce. The book collects the papers presented to the International Conference Semiotics and Philosophy in C.S. Peirce (Milan, April 2005), together with some additional new contributions by well-known Peirce scholars, bearing witness to the vigour of Peircean scholarship in Italy and also hosting some of the most significant international voices on this topic. The book is introduced by the two editors and is divided into three sections, corresponding to the three main areas of the most interesting contemporary reflection on Peirce. Namely, Semiotics and the Logic of Inquiry (part I); Abduction and Philosophy of Mathematics (part II); Peirce and the Western Tradition. (part III). The analysis is carried out from a semiotic perspective, in which semiotics should not be understood as a specific doctrine but rather as the philosophical core of Peirce's system. As we read in the introduction: "it is semiotics and philosophy or, rather, semiotics as philosophy and philosophy as semiotics, which emerge from a reading of these papers".

How do we learn, use, and understand the meaning of words representing sensations? How is the connection between words and sensations structured? How can outward signs of sensations be manifested? What does it mean "to understand someone"? Is semantics affected by inner states? What does one mean when one uses an expression to describe a sensation? How should such success in communication be defined?Grammar, Expressiveness, and Inter-subjective Meanings: Wittgenstein's Philosophy of Psychology deals with these questions, examining the peculiar uses of language-games representing sensations (such as "thinking", "seeing such-and-such", and "I'm in pain") and exploring outer references to inner states.Externalising something internal gives expression to the psychological experience. As such, an expression should be understood as a sophisticated form of exteriorising experiences. This book clarifies the use of sense-expressions and the praxis of "bringing to expression" as an inter-subjective meaning process. The central focus of the book entails both the outwardness of language and the inwardness of experience, as was intensively remarked by Wittgenstein's last writings (namely his lectures from 1946-47, exclusively and remarkably concerning the philosophy of psychology), which were recently published and which, despite their importance and originality, are still little known.

Educational theory is necessarily concerned with what it means to become human, 'becoming' implying a process of growth and change. In general, philosophy of education has tended to view childhood (defined as the period during which one is being educated) as preparation for a settled period as adult citizen, during which one's human nature is given its full expression. Traditionally, then, first we become human, then we are (fully) human. However, when we speak of ourselves as human, we do so in these two senses: as a present species marker, and as a regulative ideal. Most literature focuses on the former sense; the present argument will focus on the latter. What, therefore, should be the grounds for a theory of the individual in society and the world that can best underpin approaches to social policy and education on the assumption that the human animal is always aspiring to fully human status that can never be attained? Central to the argument are the acknowledgment of the human as an open system and the concomitant acceptance of overlapping phenomenal worlds, whereby experience is shared but never exactly duplicated between sentient beings.