First published in 1982, this book looks at a wide variety of issues concerning the vast field of study that is 'semiotics. It begins by tracing the beginnings of modern semiotics in the works two pioneering figures - Saussure and Peirce - in order to present fundamental assumptions, notions and distinctions which provide an essential background to the more recent developments. The author then goes on to look at Behavioural Semiotics, Luis Prieto's idea of "l'Acte Semique", Austin's theory of 'Speech Acts' and Searle's elaborations, Barthes' move away from philosophical and scientific approaches in his ideology of Socio-Cultural Signification, Functionalism and Axiomatic Functionalism, style as a form of communication, semiotics of the cinema, and communicative behaviour in non-human species.

This book explores the practical aspects of intersemiotic translation, examining how different signs and sign sets can be transposed into different kinds of semiotic forms of reference. Drawing on theories from translation studies, semiotics, philosophy and stylistics, the author seeks to understand what happens when texts are translated from one genre or modality to another, and makes use of examples ranging from written texts to advertising, images, music, painting, photography, and sculpture. She also analyses related topics such as the differences between Romance and Germanic languages, the difficulties that arise when attempts are made to translate figures of speech or elements of authorial style, and how this interdisciplinary field relates to traditional language-based translation. This book will be of interest to students, teachers, translators and researchers working in the fields of translation studies and multimodality in particular.

Yuri Lotman (1922-1993) was one of the most prominent and influential scholars of the twentieth century working in the Soviet Union. A co-founder of the Tartu-Moscow school of semiotics, he applied his mind to a wide array of disciplines, from aesthetics to literary and cultural history, narrative theory to intellectual history, cinema to mythology. This collection provides a stand-alone primer to his intellectual legacy in both semiotics and cultural history. It includes new translations of some of his major pieces as well as works that have never been published in English. The collection brings Lotman into the orbit of contemporary concerns such as gender, memory, performance, world literature, and urban life. It is aimed at students from various disciplines and is augmented by an introduction and notes that elucidate the relevant contexts.

Yuri Lotman (1922-1993) was one of the most prominent and influential scholars of the twentieth century working in the Soviet Union. A co-founder of the Tartu-Moscow school of semiotics, he applied his mind to a wide array of disciplines, from aesthetics to literary and cultural history, narrative theory to intellectual history, cinema to mythology. This collection provides a stand-alone primer to his intellectual legacy in both semiotics and cultural history. It includes new translations of some of his major pieces as well as works that have never been published in English. The collection brings Lotman into the orbit of contemporary concerns such as gender, memory, performance, world literature, and urban life. It is aimed at students from various disciplines and is augmented by an introduction and notes that elucidate the relevant contexts.

Since before the dawn of history, people have been telling stories to each other and to themselves. Thus stories are at the root of human experience. This volume describes empirical investigations by Jerome Bruner, Wallace Chafe, David Olson, and others on the relationship between stories and cognition. Using philosophical, linguistic, anthropological, and psychological perspectives on narrative, the contributors provide a definitive, highly diversified portrait of human cognition.

Originally published in 1980, this title looks at the mental processes involved in producing and understanding spoken language. Although there had been several edited volumes on speech in the previous ten years, this volume was unique in that it deals exclusively with perception and production of fluent speech. The chapters in this volume, contributed to by distinguished scientists from psychology, linguistics and computer science, deal with such questions as: How are ideas encoded into sound? How does a speaker plan an utterance? How are words recognized? What is the role of knowledge in speech perception? In short, how do people communicate with each other using speech?

Video games are among the most popular media on the planet, and billions of people inhabit these virtual worlds on a daily basis. This book investigates the architecture of video games, the buildings, roads and cities in which gamers play out their roles. Examining both the aesthetic aspects and symbolic roles of video game architecture as they relate to gameplay, Gabriele Aroni tackles a number of questions, including: - How digital architecture relates to real architecture - Where the inspiration for digital gaming architecture comes from, and how it moves into new directions - How the design of virtual architecture influences gameplay and storytelling. Looking at how architecture in video games communicates and interacts with players, this book combines semiotics and architecture theory to display how architecture is used in a variety of situations, with different aims and results. Using case studies from NaissanceE, Assassin's Creed II and Final Fantasy XV, The Semiotics of Architecture in Video Games discusses the techniques used to create successful virtual spaces and proposes a framework to analyse video game architecture, ultimately explaining how to employ architectural solutions in video games in a systematic and effective way.

Victoria Welby (1837-1912) dedicated her research to the relationship between signs and values. She exchanged ideas with important exponents of the language and sign sciences, such as Charles S. Peirce and Charles S. Ogden. She examined themes she believed crucially important both in the use of signs and in reflection on signs. But Welby's research can also be understood in ideal dialogue with authors she could never have met in real life, such as Mikhail Bakhtin, Susanne Langer, and Genevieve Vaughan.

Welby contends that signifying cannot be constrained to any one system, type of sign, language, field of discourse, or area of experience. On the contrary, it is ever more developed, enhanced, and rigorous, the more it develops across different fields, disciplines, and areas of experience. For example, to understand meaning, Welby evidences the advantage of translating it into another word even from the same language or resorting to metaphor to express what would otherwise be difficult to conceive.

Welby aims for full awareness of the expressive potential of signifying resources. Her reflections make an important contribution to problems connected with communication, expression, interpretation, translation, and creativity.

Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.

Semiotics - the study of the general principles of signs and sign systems - is crucial to an understanding of human nature, both social and psychological. The sign systems that we use for interaction with other living beings determine our potential for thought and social action, and language is central among them. It is the implicit claim of this two-volume work that linguistics has something very specific to give to semiotics, and many would further claim that relational network models of language in particular, i.e. systematic and stratificational linguistics, have a fundamental contribution to make.

This book features the full scope of Susan Petrilli's important work on signs, language, communication, and of meaning, interpretation, and understanding. Although readers are likely familiar with otherness, interpretation, identity, embodiment, ecological crisis, and ethical responsibility for the biosphere--Petrilli forges new paths where other theorists have not tread. This work of remarkable depth takes up intensely debated topics, exhibiting in their treatment of them what Petrilli admires--creativity and imagination.

Petrilli presents a careful integration of divergent thinkers and diverse perspectives. While she abandons hope of attaining a final synthesis or an unqualifiedly comprehensive outlook, there remains a drive for coherence and detailed integration. The theory of identity being advocated in this book will provide the reader with an aid to appreciating the identity of the theorizing undertaken by Petrilli in her confrontation with an array of topics. Her theory differentiates itself from other offerings and, at the same time, is envisioned as a process of self-differentiation.

Petrilli's contribution is at once historical and theoretical. It is historical in its recovery of major figures of language; it is theoretical in its articulation of a comprehensive framework. She expertly combines analytic precision and moral passion, theoretical imagination and political commitment.

Die Beitrage des Bandes befassen sich aus synchroner und diachroner Perspektive mit Reanalyse-Prozessen, die unter dem Schlagwort sprachliche Remotivierung zusammengefasst werden koennen. Dabei handelt es sich im weitesten Sinne formseitig um remotivierende Resegmentierungen und inhaltsseitig um semantische Remotivierungen. Das Buch bietet einen UEberblick uber Prozesse sprachlicher Remotivierung in verschiedenen Verwendungsdomanen, in denen sprachlichen Zeichen eine zentrale Funktion zukommt.

Here translated for the first time, Jean-Jacques Nattiez's widely hailed comparative guide to the techniques of music analysis focuses on a single vivid passage from Wagner's Tristan and Isolde. The field of musicology has in recent decades branched out to incorporate methods from a wide range of other fields. But, when scholars examine a musical work, to what extent should they emphasize immanent (purely internal) features, and to what extent historical, cultural, psychological, or aesthetic networks of meanings associated with those features? Finally, what specific analytical method should be chosen, given that various methods can lead to seemingly incompatible results? Jean-Jacques Nattiez, a renowned figure in music theory, musicology, and ethnomusicology, here examines numerous contending approaches that have been applied to the English-horn melody heard in Wagner's Tristan and Isolde. His aim is to offer thereby a methodological guide and compendium that will allow specialists and students alike to navigate the multiplicity of theoretical orientations in musicology. Analytical models proposed by Heinrich Schenker, Nicolas Ruwet, Leonard B. Meyer, Fred Lerdahl, and other notable figures in the field of music analysis are discussed. Some of the analytical sketches by these scholars were previously unpublished and are presented to the public for the first time in the present book. The author also considers insights from the fields of psychology and psychoanalysis. An examination of Wagner's wide-ranging musical sources (Venetian gondolier songs and Swiss shepherd songs) leads to acutely relevant passages in writings by Rousseau, Goethe, and Schopenhauer. The book culminates in Nattiez's own interpretation of the relationship between vocal and instrumental music in Tristan and Isolde. Jean-Jacques Nattiez is professor emeritus of musicology at the Universite de Montreal.

The square of opposition is a simple geometrical figure expressing some fundamental ideas about cognition. It is based on Aristotle's philosophy and has been fascinating people for two thousand years. The three notions of opposition presented in the square can be applied to analyze and understand such diverse subjects as reasoning about mathematical objects, perceptions of reality, speech acts, moral reasoning and reasoning about possibility. This book presents recent research papers dealing with the history and philosophy of the square, new diagrammatic and mathematical developments arising from it, and its applications to the fields of linguistics, psychology and argumentation. It also includes a DVD composed of events from the first world congress on the square of opposition held in June 2007 in Montreux, featuring some of the speeches and presentations of the participants, like the professors Pascal Engel, Laurence Horn, Terence Parsons, Jan Wolenski. Further, the DVD contains extracts of a square jazz show which was composed and presented for this occasion and extracts of the movie "The Square of Salome". The movie, which was produced for this event, is a remake of the famous biblical story using the square to display the relations between the main characters.

This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.

This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.

A comparative history of the practices, technologies, institutions, and people that created distinct literary traditions around the world, from ancient to modern times Literature is such a familiar and widespread form of imaginative expression today that its existence can seem inevitable. But in fact very few languages ever developed the full-fledged literary cultures we take for granted. Challenging basic assumptions about literatures by uncovering both the distinct and common factors that led to their improbable invention, How Literatures Begin is a global, comparative history of literary origins that spans the ancient and modern world and stretches from Asia and Europe to Africa and the Americas. The book brings together a group of leading literary historians to examine the practices, technologies, institutions, and individuals that created seventeen literary traditions: Chinese, Japanese, Korean, Indian, Greek, Latin, Hebrew, Syriac, Arabic, English, Romance languages, German, Russian, Latin American, African, African American, and world literature. In these accessible accounts, which are framed by general and section introductions and a conclusion by the editors, literatures emerge as complex weaves of phenomena, unique and deeply rooted in particular times and places but also displaying surprising similarities. Again and again, new literatures arise out of old, come into being through interactions across national and linguistic borders, take inspiration from translation and cultural cross-fertilization, and provide new ways for groups to imagine themselves in relation to their moment in history. Renewing our sense of wonder for the unlikely and strange thing we call literature, How Literatures Begin offers fresh opportunities for comparison between the individual traditions that make up the rich mosaic of the world's literatures. The book is organized in four sections, with seventeen literatures covered by individual contributors: Part I: East and South Asia: Chinese (Martin Kern), Japanese (Wiebke Denecke), Korean (Ksenia Chizhova), and Indian (Sheldon Pollock); Part II: The Mediterranean: Greek (Deborah Steiner), Latin (Joseph Farrell), Hebrew (Jacqueline Vayntrub), Syriac (Alberto Rigolio), and Arabic (Gregor Schoeler); Part III: European Vernaculars: English (Ingrid Nelson), Romance languages (Simon Gaunt), German (Joel Lande), and Russian (Michael Wachtel); Part IV: Modern Geographies: Latin American (Rolena Adorno), African (Simon Gikandi), African American (Douglas Jones), and world literature (Jane O. Newman).

Verbal silence touches on every possible aspect of daily life. This book provides a full linguistic analysis of the role of silence in language, exploring perspectives from semantics, semiotics, pragmatics, phonetics, syntax, grammar and poetics, and taking into account a range of spoken and written contexts. The author argues that silence is just as communicative in language as speech, as it results from the deliberate choice of the speaker, and serves functions such as informing, conveying emotion, signalling turn switching, and activating the addresser. Verbal silence is used, alongside speech, to serve linguistic functions in all areas of life, as well as being employed in a wide variety of written texts. The forms and functions of silence are explained, detailed and illustrated with examples taken from both written texts and real-life interactions. Engaging and comprehensive, this book is essential reading for anyone interested in this fascinating linguistic phenomenon.

Semiotics - the study of the general principles of signs and sign systems - is crucial to an understanding of human nature, both social and psychological. The sign systems that we use for interaction with other living beings determine our potential for thought and social action, and language is central among them. It is the implicit claim of this two-volume work that linguistics has something very specific to give to semiotics, and many would further claim that relational network models of language in particular, i.e. systematic and stratificational linguistics, have a fundamental contribution to make.

Semiotics (the study of sign processes-'semiosis'-and sign systems) embraces linguistics, philosophy, and literary studies, as well as linking to anthropology, art, psychology, and biology. This new Routledge collection helps to make sense of the subject's huge interdisciplinary corpus of scholarly literature and brings together the best and most influential materials from 'the first phase', neo-classics from the institutionalization of semiotics in the 1960s, and contemporary works illustrating the ongoing development of semiotics and its widening applications (for example, in the natural sciences). Volume I ('Philosophy') collects pre-modern material showing the genesis of semiotics from Locke to Peirce, along with a range of work from the last thirty years. Volume II ('Linguistics') includes key work from recent developments in cognitive linguistics and cognitive semantics, while Volume III focuses on 'Text and Image'. Finally, Volume IV ('Logic, Biology, Psychology, Culture, and Anthropology') gathers the best offerings from other disciplines, and from emerging fields such as 'biosemiotics'. Fully indexed, and with a comprehensive introduction, newly written by the editor, that places the collected material in its historical and intellectual context, this is an essential work destined to be valued by scholars, students, and researchers as a vital one-stop reference resource.

Interrogating the relatively new field of cognitive semiotics, this book explores shared issues in cognitive science and semiotics. Building on research from recent decades, Per Aage Brandt investigates the potential of a cognitive semiotic approach to enhance our understanding of language, thought and semiosis in general. Introducing a critical, non-standard approach both to cognitive science and to semiotics, this book discusses the understanding of meaning and mind through four major dimensions; mental architecture, mental spaces, discourse coherence and eco-organization. Encompassing a rich variety of topics and debates, Cognitive Semiotics outlines several bridges between 'continental' and 'analytic' thinking in the study of semantics, pragmatics, discourse and the philosophy of language and mind.

This Element argues for a perspective on literary translation based around the idea of ludification, using concrete poetry as a test case. Unlike rational-scientific models of translating, ludic translation downplays the linear transmission of meaning from one language into another. It foregrounds instead the open-ended, ergodic nature of translation, where the translator engages with and responds to an original work in an experimental and experiential manner. Focusing on memes rather than signs, ludic translation challenges us to adopt an oblique lens on literary texts and deploy verbal as well as nonverbal resources to add value to an original work. Such an approach is especially amenable to negotiating apparently untranslatable writing like concrete poems across languages, modes, and media. This Element questions assumptions about translatability and opens the discursive space of literary writing to transgressive articulation and multimodal performance. This title is also available as Open Access on Cambridge Core.

Why we must learn to tell new stories about our relationship with the earth if we are to avoid climate catastrophe Reading literature in a time of climate emergency can sometimes feel a bit like fiddling while Rome burns. Yet, at this turning point for the planet, scientists, policymakers, and activists have woken up to the power of stories in the fight against global warming. In Literature for a Changing Planet, Martin Puchner ranges across four thousand years of world literature to draw vital lessons about how we put ourselves on the path of climate change-and how we might change paths before it's too late. From the Epic of Gilgamesh and the West African Epic of Sunjata to the Communist Manifesto, Puchner reveals world literature in a new light-as an archive of environmental exploitation and a product of a way of life responsible for climate change. Literature depends on millennia of intensive agriculture, urbanization, and resource extraction, from the clay of ancient tablets to the silicon of e-readers. Yet literature also offers powerful ways to change attitudes toward the environment. Puchner uncovers the ecological thinking behind the idea of world literature since the early nineteenth century, proposes a new way of reading in a warming world, shows how literature can help us recognize our shared humanity, and discusses the possible futures of storytelling. If we are to avoid environmental disaster, we must learn to tell the story of humans as a species responsible for global warming. Filled with important insights about the fundamental relationship between storytelling and the environment, Literature for a Changing Planet is a clarion call for readers and writers who care about the fate of life on the planet.

This volume is based to a large extent on the understanding of biosemiotic literary criticism as a semiotic-model-making enterprise. For Jurij Lotman and Thomas A. Sebeok, "nature writing is essentially a model of the relationship between humans and nature" (Timo Maran); biosemiotic literary criticism, itself a form of nature writing and thus itself an ecological-niche-making enterprise, will be considered to be a model of modeling, a model of nature naturing. Modes and models of analysis drawn from Thomas A. Sebeok and Marcel Danesi's Forms of Meaning: Modeling Systems Theory and Semiotic Analysis as well as from Timo Maran's work on "modeling the environment in literature," Edwina Taborsky's writing on Peircean semiosis, and, of course, Jesper Hoffmeyer's formative work in biosemiotics are among the most important organizing elements for this volume.