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Books > Reference & Interdisciplinary > Communication studies > Semiology

Transmodal Communications - Transpositioning Semiotics and Relations (Hardcover): Margaret R. Hawkins Transmodal Communications - Transpositioning Semiotics and Relations (Hardcover)
Margaret R. Hawkins
R2,497 Discovery Miles 24 970 Ships in 12 - 17 working days

This book examines semiotics, meaning-making and the co-construction of relations in transmodal communications. Through the lens of transpositioning - the multiple and interwoven layers of emplacements and positionings that are entailed in communications which cross and transcend the boundaries that have historically shaped our thinking about the world and its inhabitants - the chapters interrogate digital languaging and literacies, and how transmodal communications shape identities, belongings and relationships, with particular attention paid to issues of equity and social justice. The chapter authors consider both transmodalities and critical cosmopolitanism as they analyze empirical data from youth, adults and researchers participating in a project that digitally connects youth to share their lives across diverse and under-resourced global communities. In offering this multi-perspectival, multi-voiced volume, the authors portray and address methodological issues in researching transglobal transmodal communications.

Understanding Nonverbal Communication - A Semiotic Guide (Hardcover): Marcel Danesi Understanding Nonverbal Communication - A Semiotic Guide (Hardcover)
Marcel Danesi
R3,303 Discovery Miles 33 030 Ships in 12 - 17 working days

The human body is a primary source of meaning-making, with the body conveying over two-thirds of our messages. But how can we understand these physical communicative cues? How are they being expressed and exploited in new media and multimodal online and mobile interaction? Offering an in-depth guide to help you investigate and understand real and virtual nonverbal communication using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics. With in-depth, comparative case studies, each chapter deals with a traditional aspect of nonverbal communication, such as facial expressions, touch, and gesture, before extending the discussion to new media and cyberspace. Explaining the issues step by step and supported by exercises, directed further reading and a glossary of key terms, Understanding Nonverbal Communication provides you with all the tools you need to understand how nonverbal communication unfolds in all kinds of contexts, and the kinds of messages that it makes possible.

The Transformative Materiality of Meaning-Making (Paperback): David Parkin The Transformative Materiality of Meaning-Making (Paperback)
David Parkin
R938 Discovery Miles 9 380 Ships in 12 - 17 working days

This book explores verbal and non-verbal communication from a social anthropological viewpoint, drawing on ethnographic data from fieldwork in East Africa. It gives an overview of developments since the 1960s in the anthropology of language use and how these have influenced the author's thinking. The volume makes the argument that language and other forms of communication involve semiotic transactions between interlocuters; that such communicative exchanges do more than convey information; and that they give identity to the recipients of such transactions who reciprocate by defining speakers. The density and situational totality of such semiotic exchange can moreover be regarded as a kind of materiality, both in terms of their impact on social interaction and in how interlocuters interact bodily as well as verbally among themselves.

The Transformative Materiality of Meaning-Making (Hardcover): David Parkin The Transformative Materiality of Meaning-Making (Hardcover)
David Parkin
R2,758 Discovery Miles 27 580 Ships in 12 - 17 working days

This book explores verbal and non-verbal communication from a social anthropological viewpoint, drawing on ethnographic data from fieldwork in East Africa. It gives an overview of developments since the 1960s in the anthropology of language use and how these have influenced the author's thinking. The volume makes the argument that language and other forms of communication involve semiotic transactions between interlocuters; that such communicative exchanges do more than convey information; and that they give identity to the recipients of such transactions who reciprocate by defining speakers. The density and situational totality of such semiotic exchange can moreover be regarded as a kind of materiality, both in terms of their impact on social interaction and in how interlocuters interact bodily as well as verbally among themselves.

Interculturality in Institutions - Symbols, Practices and Identities (Hardcover, 1st ed. 2022): Marilena Fatigante, Cristina... Interculturality in Institutions - Symbols, Practices and Identities (Hardcover, 1st ed. 2022)
Marilena Fatigante, Cristina Zucchermaglio, Francesca Alby
R3,631 Discovery Miles 36 310 Ships in 12 - 17 working days

This book provides qualitative analyses of intercultural sense making in a variety of institutional contexts. It relies on the assumption that in an increasingly culturally diverse world, individuals often enter contexts that have communal, historically determined and stable sets of values, norms and expected identities, with little cultural compass to find their bearings in them. The book goes beyond interpreting differences in people's ethnic or linguistic roots and discusses instead people's interpretive efforts to navigate different sociocultural situations. The contributors examine such situations in educational, organizational, medical and community settings and look at how participants with different levels of sociocultural competences (such as, migrant patients, migrant adult learners, children) try to cope with institutional constraints and expectations, how they understand symbols, practices and identities in institutional contexts, and how their creative adjustments come to light. This book provides insights from the fields of psychology, education, anthropology and linguistics, and is for a wide readership interested in cultural meaning-making.

Reverse Symbolism Dictionary - Symbols Listed by Subject (Paperback, 2nd Revised edition): Steven Olderr Reverse Symbolism Dictionary - Symbols Listed by Subject (Paperback, 2nd Revised edition)
Steven Olderr
R1,870 Discovery Miles 18 700 Ships in 12 - 17 working days

The only dictionary of its kind, this greatly expanded second edition lists objects, concepts, traits and situations ancient and modern and gives their appropriate symbols. A companion to Symbolism: A Comprehensive Dictionary (2012), this volume presents symbols and their referents in reverse association (but is not simply a reconfiguring of information). Examples: a symbol for "hell" is descending stairs; an attribute of Saint Benedict is a raven; joy after sorrow is signified by the gemstone amber. Ethnic, literary, artistic, religious, heraldic, numerological, folkloric, occult and psychological usages are included.

Stereotypes and Myths. Intertextuality in Central European Imagological Reflections (Hardcover, New edition): Krisztian... Stereotypes and Myths. Intertextuality in Central European Imagological Reflections (Hardcover, New edition)
Krisztian Benyovszky, Tibor Zilka, Anna Zelenkova
R1,071 Discovery Miles 10 710 Ships in 12 - 17 working days

This book combines the theory of intertextuality and intermediality with imagological reflections. These are understood as a way of intercultural, hermeneutically oriented secondary communication in which the analyses of "otherness" do not serve for the purposes of presenting one's own self, but for understanding it. By providing tangible text examples from Central European literatures (and others), the authors focus on the circulation of "culture images" as a multilayer text, where reality is represented through verbal means and interpretational proceedings. These images emerged primarily in the period of rising nationalism and, to some extent, they persist to this day. The monograph thus opens a new perspective for theoretical analysis of problems.

Spaces and Meanings - Semantics of the Cultural Landscape (Hardcover, 1st ed. 2019): Olga Lavrenova Spaces and Meanings - Semantics of the Cultural Landscape (Hardcover, 1st ed. 2019)
Olga Lavrenova
R1,479 Discovery Miles 14 790 Ships in 10 - 15 working days

This book examines the problem of relationships between culture and space. Highlighting the use of semiotics of culture as a basic concept of research, it describes the power of the cultural landscape in the context of culture philosophical research. Opening with a discussion of the existence of culture in space, it establishes basic concepts such as noosphere and pneumatosphere. The author acknowledges the early contributions of thinkers like Vladimir Vernadsky and Pierre Teilhard de Chardin, who first observed that human activity has become a geological force. Introducing time and space to the discussion, the author then describes the nature of mythological time, eternity versus timelessness, and the semantics of sacred landscapes, space and ritual. These concepts are further developed in discussions of the metaphorical nature of cultural landscape, and the city as metaphor. The book explores semiotics in the cultural landscape, examining the genesis of concepts from geographical images to signs and the axiological dimension of geographical images. In her approach to the idea of cultural landscape as text, she provides detailed examples, including the Russian landscape as agent provocateur of the text, and the culture philosophical aspects and semantics of travel. It establishes the cultural landscape as a phenomenon of culture that is fixed in geographical space with the help of semiotic mechanisms-a specific area of culture of life possessing functional and ontological self-sufficiency. This book appeals readers and researchers interested in the philosophy of culture, semiotics of space, and the philosophical dimensions of culture and geography.

A Silent Scream: An Approach to "King Kong" and the Evolution of the Contemporary American Imaginary (Paperback, New edition):... A Silent Scream: An Approach to "King Kong" and the Evolution of the Contemporary American Imaginary (Paperback, New edition)
Juan Antonio Roche Carcel
R1,070 Discovery Miles 10 700 Ships in 12 - 17 working days

This book describes the main characteristics that define the emotion of fear, its dimensions, functions, types, and social and individual meanings. It also shows that fear represents a desire to eliminate the Other and that horror films have their origin precisely in crisis and fear, which gives it a fundamentally xenophobic nature. This is demonstrated in the book through the analysis of the four most important versions of the King Kong myth: 1933, 1976, 2005 and 2017. These versions are the result of the fear of the Other that was generated by particular crises in US society: the stock market crash of 1929, the 1970s energy crisis, 9/11 and the military intervention in Iraq in 2003 and its consequences. These conflicts also led to psychological and sociological effects that created a desire for escape that King Kong's films manifest.

Semiotics and Pragmatism - Theoretical Interfaces (Hardcover, 1st ed. 2022): Ivo Assad Ibri Semiotics and Pragmatism - Theoretical Interfaces (Hardcover, 1st ed. 2022)
Ivo Assad Ibri
R2,844 Discovery Miles 28 440 Ships in 10 - 15 working days

This collection of essays brings together a selection of some of the most important studies of Professor Ivo Assad Ibri about the work of Charles Sanders Peirce. In the last decades, Prof. Ibri made important contributions to Peirce studies by showing that the various individual aspects of Peirce's work actually form a coherent philosophical system, a metaphysical architecture, as he describes it in his previous book Kosmos Noetos (Springer, 2017). Now this new book brings together a selection of 24 articles and book chapters originally published in both Portuguese and English on different topics and aspects of Peirce's work, such as philosophy of art, heuristic logic, theories of beliefs and habits, objective idealism, pragmatism and pragmaticism. By bringing together this collection of essays in a single publication, Semiotics and Pragmatism: Theoretical Interfaces will be a valuable source for scholars interested in Prof. Ibri's unique contributions to the study of the philosophy of Charles Sanders Peirce. "In recognizing Ivo Assad Ibri as one the leading exponents of qualitative interpretations of Peirce in the world today, I refer especially to Ibri's concentration on Peirce's later-phase metaphysical writings. Ibri's expertise will be seen to consist in his precise reformulations of Peirce's full-fledged philosophy, not just pursuing specialized minor topics." David A. Dilworth Professor of Philosophy, Stonybrook University "Ivo Ibri's collected essays brims with clarifying insights from beginning to end. He manages to reveal plenty of aspects of Peirce's thought from angles the traditional scholarship has not been equipped to notice. How not to miss such kairotic theoretical opportunities and how to exploit them to heuristic advantage is a lesson well taught in this outstanding book." Andre De Tienne Professor of Philosophy and Director of the Peirce Edition Project, Indiana University

Wittgenstein's Secret Diaries - Semiotic Writing in Cryptography (Hardcover): Dinda L Gorlee Wittgenstein's Secret Diaries - Semiotic Writing in Cryptography (Hardcover)
Dinda L Gorlee
R3,946 Discovery Miles 39 460 Ships in 12 - 17 working days

Ludwig Wittgenstein's works encompass a huge number of published philosophical manuscripts, notebooks, lectures, remarks, and responses, as well as his unpublished private diaries. The diaries were written mainly in coded script to interpolate his writings on the philosophy of language with autobiographic passages, but were previously unknown to the public and impossible to decode without learning the coding system. This book deciphers the cryptography of the diary entries to examine what Wittgenstein's personal idiom reveals about his public and private identities. Employing the semiotic doctrine of Charles S. Peirce, Dinda L. Gorlee argues that the style of writing reflects the variety of Wittgenstein's emotional moods, which were profoundly affected by his medical symptoms. Bringing Peirce's reasoning of abduction together with induction and deduction, the book investigates how the semiosis of the emotional, energetic, and logical interpretations of signs and objects reveal Wittgenstein's psychological states in the coded diaries.

Linguistic Semiotics (Hardcover, 1st ed. 2020): Mingyu Wang Linguistic Semiotics (Hardcover, 1st ed. 2020)
Mingyu Wang
R2,853 Discovery Miles 28 530 Ships in 10 - 15 working days

This is the first book of its kind that explains the basic concepts, theoretical foundations and systematic research of linguistic semiotics, so as to establish a well-founded framework for linguistic semiotics as an independent discipline. While examining the major claims of different schools of semiotics, it also addresses 12 central issues concerning linguistic semiotics, and outlines semiotic studies in China focusing on the multiple research areas and accomplishments. In addition to illustrations and tables, the book offers an "Index of References in Linguistic Semiotics" consisting of 1,063 entries, including monographs, journal papers, conference proceedings, etc. in Chinese, English and Russian.

A Theory of Narrative Drawing (Hardcover, 1st ed. 2017): Simon Grennan A Theory of Narrative Drawing (Hardcover, 1st ed. 2017)
Simon Grennan
R3,947 Discovery Miles 39 470 Ships in 12 - 17 working days

This book offers an original new conception of visual story telling, proposing that drawing, depictive drawing and narrative drawing are produced in an encompassing dialogic system of embodied social behavior. It refigures the existing descriptions of visual story-telling that pause with theorizations of perception and the articulation of form. The book identifies and examines key issues in the field, including: the relationships between vision, visualization and imagination; the theoretical remediation of linguistic and narratological concepts; the systematization of discourse; the production of the subject; idea and institution; and the significance of resources of the body in depiction, representation and narrative. It then tests this new conception in practice: two original visual demonstrations clarify the particular dialectic relationships between subjects and media, in an examination of drawing style and genre, social consensus and self-conscious constraint. The book's originality derives from its clear articulation of a wide range of sources in proposing a conception of narrative drawing, and the extrapolation of this new conception in two new visual demonstrations.

Cognition, Culture, and the Arts - Interdisciplinary Perspectives on Narrating, Understanding, and Reading (Hardcover, New... Cognition, Culture, and the Arts - Interdisciplinary Perspectives on Narrating, Understanding, and Reading (Hardcover, New edition)
Peter Hanenberg, Wolfgang Hallet
R860 Discovery Miles 8 600 Ships in 12 - 17 working days

The aim of the volume is to show in which sense the study of culture, literature and the arts can contribute to a better understanding of human cognition. The collection of essays is questioning whether culture is exclusively human and discusses evolutionary substrates of narrative and the interfaces between culture, stories and cognition. The contributions examine the cognitive strengths and weaknesses of literary reading and analyse other techniques of sense-making in the arts through imagined dialogues and the experience of ambiguity. The final contributions are dealing with musical cognition, the relation between music, aesthetics and cognition.

Rethinking Law and Language - The Flagship 'Speech' (Hardcover): Jan M. Broekman Rethinking Law and Language - The Flagship 'Speech' (Hardcover)
Jan M. Broekman
R3,301 Discovery Miles 33 010 Ships in 12 - 17 working days

The 'law-language-law' theme is deeply engraved in Occidental culture, more so than contemporary studies on the subject currently illustrate. This insightful book creates awareness of these cultural roots and shows how language and themes in law can be richer than studying a simple mutuality of motives. Focusing on the multilevel phenomenon of 'speech', Jan M. Broekman explores the history of this theme, from the West-European Middle Ages, through to today s globalization. Existing philosophical concepts are studied for their views on 'alter', other and otherness in speech, alongside scientific approaches including 'semiotics', 'structuralism' and, in particular, 'legal consciousness'. This state-of-the-art book unveils today s problems with the two faces of language: the analog and the digital, on the basis of which our smart phones and Artificial Intelligence create modern life. Innovative and explorative, Rethinking Law and Language will be of value to law scholars, social scientists and psychologists alike. The investigation of professional language and the impact of digital communication on social relations will also appeal to judges and other officials as well as politicians

Peirce's Twenty-Eight Classes of Signs and the Philosophy of Representation - Rhetoric, Interpretation and Hexadic... Peirce's Twenty-Eight Classes of Signs and the Philosophy of Representation - Rhetoric, Interpretation and Hexadic Semiosis (Hardcover)
Tony Jappy
R4,261 Discovery Miles 42 610 Ships in 12 - 17 working days

This book is open access and available on www.bloomsburycollections.com. It is funded by Knowledge Unlatched. The major principles and systems of C. S. Peirce's ground-breaking theory of signs and signification are now generally well known. Less well known, however, is the fact that Peirce initially conceived these systems within a 'Philosophy of Representation', his latter-day version of the traditional grammar, logic and rhetoric trivium. In this book, Tony Jappy traces the evolution of Peirce's Philosophy of Representation project and examines the sign systems which came to supersede it. Surveying the stages in Peirce's break with this Philosophy of Representation from its beginnings in the mid-1860s to his final statements on signs between 1908 and 1911, this book draws out the essential theoretical differences between the earlier and later sign systems. Although the 1903 ten-class system has been extensively researched by scholars, this book is the first to exploit the untapped potential of the later six-element systems. Showing how these systems differ from the 1903 version, Peirce's Twenty-Eight Classes of Signs and the Philosophy of Representation offers an innovative and valuable reinterpretation of Peirce's thinking on signs and representation. Exploring the potential of the later sign-systems that Peirce scholars have hitherto been reluctant to engage with and extending Peirce's semiotic theory beyond the much canvassed systems of his Philosophy of Representation, this book will be essential reading for everyone working in the field of semiotics.

Deconstructing Bret Easton Ellis - A Derridean Reading of the Fiction (Paperback): Annette Schimmelpfennig Deconstructing Bret Easton Ellis - A Derridean Reading of the Fiction (Paperback)
Annette Schimmelpfennig
R1,021 Discovery Miles 10 210 Ships in 12 - 17 working days

Riddled with intertextual references and notorious for their explicit portrayal of sex, drugs, and the occasional rock 'n' roll, the novels of Bret Easton Ellis offer themselves for deconstruction to reveal their many interpretational layers. This book argues that Ellis's novels, often accused of not making sense, make, instead, many senses. Their semantic complexity becomes especially obvious when put under a theoretical lens as provided by Jacques Derrida. His semiotic analysis, which focuses on the instability of meaning and is shaped by key terms such as differance, the trace, and the supplement, offers the ideal framework to look behind Ellis's infamous obsession with surfaces. Aimed at aficionados of Ellis's works, as well as students of contemporary American fiction and literary theory, these chapters discuss the central issues in Ellis's novels through 2019 and simultaneously offer a new perspective for the practical use of Derrida's ideas. In order to ensure accessibility, a theoretical chapter introduces all the concepts necessary to understand a Derridean analysis of Ellis's fiction. As Rip says in Imperial Bedrooms: "It means so many things, Clay.

Critical Global Semiotics - Understanding Sustainable Transformational Citizenship (Paperback): Maureen Ellis Critical Global Semiotics - Understanding Sustainable Transformational Citizenship (Paperback)
Maureen Ellis
R1,191 Discovery Miles 11 910 Ships in 12 - 17 working days

Critical Global Semiotics: Understanding Sustainable Transformational Citizenship incorporates powerful unifying frameworks which make explicit a developing global consciousness. It explores transdisciplinary 'common wealth' through focus on multimodality, media, and metaphor, testing two universally applicable humanitarian frameworks: critical realism (CR) and systemic functional semiotics (SFS). Every day, global citizens encounter an overwhelming host of genres and sub-genres, emergent semantic triangles, evolving semiotic trinity. Embodying philosophy, incorporating active engagement, this book addresses the political economy and cultural politics of diverse domains. Challenging daily drama and performative dharma, 24 analysts from 13 countries present current issues in Anthropology, Architecture, Dance, Feminism, Film, Health, Law, Management, Medicine, Music, Politics, Pharmaceuticals, Sociology, Sustainability Education, and Urban Development. The book's integrative, unifying foundations will be of interest to researchers, academics, and post-graduate students in the fields of linguistics, semiotics, and critical realist philosophy, as well as to policy makers, curriculum developers, and civil society.

Derived Embodiment in Abstract Language (Hardcover, 1st ed. 2017): Theresa Schilhab Derived Embodiment in Abstract Language (Hardcover, 1st ed. 2017)
Theresa Schilhab
R3,329 Discovery Miles 33 290 Ships in 12 - 17 working days

How does knowledge of phenomena and events we have no direct experiences of emerge? Having a brain that learns from being in the world, how can we conceive of prehistoric dinosaurs, Atlantis, unicorns or even 'desire'? This book is about how abstract knowledge becomes anchored in direct experiences through well-formed conversations. Within the framework of evolutionary biology and through the lens of contemporary studies in cognitive science, the neurosciences, sociology and anthropology, this book traces topics such as our inborn sensitivity to the environment, bottom-up and top-down processes in knowledge formation and the importance of language when we learn to categorise the world. A major objective of this monograph is to identify the key determinants of the specific interactivity mechanisms that control the cognitive processes while we are linguistically immersed. The emphasis is on real-life interactions in conversations. While the concrete word-object paradigm depends relatively more on direct experiences, the successful acquisition of abstract knowledge depends on the emphatic skills of the interlocutor. He or she must remain sensitive to the level and quality of the imagination of the child while making mental tableaus that are believed to elicit images to which the child associates the concept. Derived embodiment in abstract thought is a landmark synthesis that operationalizes contemporary neuroscience studies of acquisition of knowledge in the real life conversational context. The result is an exciting biology-based contribution to theories of knowledge acquisition and thinking in sociology, cognitive robotics, anthropology and not at least, pedagogy.

Semiotics and Pragmatics of Stage Improvisation (Hardcover): Domenico Pietropaolo Semiotics and Pragmatics of Stage Improvisation (Hardcover)
Domenico Pietropaolo
R4,575 Discovery Miles 45 750 Ships in 12 - 17 working days

Analysis of improvisation as a compositional practice in the Commedia dell'Arte and related traditions from the Renaissance to the 21st century. Domenic Pietropaolo takes textual material from the stage traditions of Italy, France, Germany and England, and covers comedic drama, dance, pantomime and dramatic theory, and more. He shines a light onto 'the signs of improvised communication'. The book is comprehensive in its analysis of improvised dramatic art across theatrical genres, and is multimodal in looking at the spoken word, gestural and non-verbal signs. The book focusses on dramatic text as well as: - The semiotics of stage discourse, including semantic, syntactic and pragmatic aspects of sign production - The physical and material conditions of sign-production including biomechanical limitations of masks and costumes. Semiotics and Pragmatics of Stage Improvisation is the product of an entire career spent researching the semiotics of the stage and it is essential reading for semioticians and students of performance arts.

Making Signs, Translanguaging Ethnographies - Exploring Urban, Rural and Educational Spaces (Paperback): Ari Sherris,... Making Signs, Translanguaging Ethnographies - Exploring Urban, Rural and Educational Spaces (Paperback)
Ari Sherris, Elisabetta Adami
R865 R801 Discovery Miles 8 010 Save R64 (7%) Ships in 12 - 17 working days

This book is the beginning of a conversation across Social Semiotics, Translanguaging, Complexity Theory and Radical Sociolinguistics. In its explorations of meaning, multimodality, communication and emerging language practices, the book includes theoretical and empirical chapters that move toward an understanding of communication in its dynamic complexity, and its social semiotic and situated character. It relocates current debates in linguistics and in multimodality, as well as conceptions of centers/margins, by re-conceptualizing communicative practice through investigation of indigenous/oral communities, street art performances, migration contexts, recycling artefacts and signage repurposing. The book takes an innovative approach to both the form and content of its scholarly writing, and will be of interest to all those involved in interdisciplinary thinking, researching and writing.

Translating across Sensory and Linguistic Borders - Intersemiotic Journeys between Media (Hardcover, 1st ed. 2019): Madeleine... Translating across Sensory and Linguistic Borders - Intersemiotic Journeys between Media (Hardcover, 1st ed. 2019)
Madeleine Campbell, Ricarda Vidal
R4,293 Discovery Miles 42 930 Ships in 12 - 17 working days

This book analyses intersemiotic translation, where the translator works across sign systems and cultural boundaries. Challenging Roman Jakobson's seminal definitions, it examines how a poem may be expressed as dance, a short story as an olfactory experience, or a film as a painting. This emergent process opens up a myriad of synaesthetic possibilities for both translator and target audience to experience form and sense beyond the limitations of words. The editors draw together theoretical and creative contributions from translators, artists, performers, academics and curators who have explored intersemiotic translation in their practice. The contributions offer a practitioner's perspective on this rapidly evolving, interdisciplinary field which spans semiotics, cognitive poetics, psychoanalysis and transformative learning theory. The book underlines the intermedial and multimodal nature of perception and expression, where semiotic boundaries are considered fluid and heuristic rather than ontological. It will be of particular interest to practitioners, scholars and students of modern foreign languages, linguistics, literary and cultural studies, interdisciplinary humanities, visual arts, theatre and the performing arts.

Media Semiotics - An Introduction (Paperback, 2nd edition): Jonathan Bignell Media Semiotics - An Introduction (Paperback, 2nd edition)
Jonathan Bignell
R460 Discovery Miles 4 600 Ships in 12 - 17 working days

Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging. This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web. -- .

Reading Images - The Grammar of Visual Design (Hardcover, 3rd edition): Gunther Kress, Theo Van Leeuwen Reading Images - The Grammar of Visual Design (Hardcover, 3rd edition)
Gunther Kress, Theo Van Leeuwen
R3,898 Discovery Miles 38 980 Ships in 12 - 17 working days

This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated third edition include: new material on diagrams and data visualization a new approach to the theory of 'modality' a discussion of how images and their uses have changed since the first edition examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games ideas on the future of visual communication. Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

Figurative Thinking and Foreign Language Learning (Hardcover, 2006 ed.): J. Littlemore, Graham D. Low Figurative Thinking and Foreign Language Learning (Hardcover, 2006 ed.)
J. Littlemore, Graham D. Low
R2,789 Discovery Miles 27 890 Ships in 10 - 15 working days

Many of the vocabulary items that foreign language learners encounter involve figurative extensions of meaning. For example, "bottleneck, hard-headed" and "getting a foot in the door" all involve figurative extensions of parts of the body. To understand words and expressions such as these, language learners often need to employ figurative thinking. This book examines the nature of figurative thinking, considers its contribution to communicative language ability, and explores the implications for language teaching and learning.

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