The aim of the volume is to show in which sense the study of culture, literature and the arts can contribute to a better understanding of human cognition. The collection of essays is questioning whether culture is exclusively human and discusses evolutionary substrates of narrative and the interfaces between culture, stories and cognition. The contributions examine the cognitive strengths and weaknesses of literary reading and analyse other techniques of sense-making in the arts through imagined dialogues and the experience of ambiguity. The final contributions are dealing with musical cognition, the relation between music, aesthetics and cognition.

This book is the beginning of a conversation across Social Semiotics, Translanguaging, Complexity Theory and Radical Sociolinguistics. In its explorations of meaning, multimodality, communication and emerging language practices, the book includes theoretical and empirical chapters that move toward an understanding of communication in its dynamic complexity, and its social semiotic and situated character. It relocates current debates in linguistics and in multimodality, as well as conceptions of centers/margins, by re-conceptualizing communicative practice through investigation of indigenous/oral communities, street art performances, migration contexts, recycling artefacts and signage repurposing. The book takes an innovative approach to both the form and content of its scholarly writing, and will be of interest to all those involved in interdisciplinary thinking, researching and writing.

Many of the vocabulary items that foreign language learners encounter involve figurative extensions of meaning. For example, "bottleneck, hard-headed" and "getting a foot in the door" all involve figurative extensions of parts of the body. To understand words and expressions such as these, language learners often need to employ figurative thinking. This book examines the nature of figurative thinking, considers its contribution to communicative language ability, and explores the implications for language teaching and learning.

Riddled with intertextual references and notorious for their explicit portrayal of sex, drugs, and the occasional rock 'n' roll, the novels of Bret Easton Ellis offer themselves for deconstruction to reveal their many interpretational layers. This book argues that Ellis's novels, often accused of not making sense, make, instead, many senses. Their semantic complexity becomes especially obvious when put under a theoretical lens as provided by Jacques Derrida. His semiotic analysis, which focuses on the instability of meaning and is shaped by key terms such as differance, the trace, and the supplement, offers the ideal framework to look behind Ellis's infamous obsession with surfaces. Aimed at aficionados of Ellis's works, as well as students of contemporary American fiction and literary theory, these chapters discuss the central issues in Ellis's novels through 2019 and simultaneously offer a new perspective for the practical use of Derrida's ideas. In order to ensure accessibility, a theoretical chapter introduces all the concepts necessary to understand a Derridean analysis of Ellis's fiction. As Rip says in Imperial Bedrooms: "It means so many things, Clay.

This book offers fresh critical insights to the field of children's literature translation studies by applying the concept of transcreation, established in the creative industries of the globalized world, to bring to the fore the transformative, transgressional and creative aspects of rewriting for children and young audiences. This socially situated and culturally dependent practice involves ongoing complex negotiations between creativity and normativity, balancing text-related problems and genre conventions with readers' expectations, constraints imposed by established, canonical translations and publishers' demands. Focussing on the translator's strategies and decision-making process, the book investigates phenomena where transcreation is especially at play in children's literature, such as dual address, ambiguity, nonsense, humour, play on words and other creative language use; these also involve genre-specific requirements, for example, rhyme and rhythm in poetry. The book draws on a wide range of mostly Anglophone texts for children and their translations into languages of limited diffusion to demonstrate the numerous ways in which information, meaning and emotions are transferred to new linguistic and cultural contexts. While focussing mostly on interlingual transfer, the volume analyses a variety of translation types from established, canonical renditions by celebrity translators to non-professional translations and intralingual rewritings. It also examines iconotextual dynamics of text and image. The book employs a number of innovative methodologies, from cognitive linguistics and ethnolinguistics to semiotics and autoethnographic approaches, going beyond text analysis to include empirical research on children's reactions to translation strategies. Highlighting the complex dynamics at work in the process of transcreating for children, this volume is essential reading for students and researchers in translation studies, children's fiction and adaptation studies.

Critical Global Semiotics: Understanding Sustainable Transformational Citizenship incorporates powerful unifying frameworks which make explicit a developing global consciousness. It explores transdisciplinary 'common wealth' through focus on multimodality, media, and metaphor, testing two universally applicable humanitarian frameworks: critical realism (CR) and systemic functional semiotics (SFS). Every day, global citizens encounter an overwhelming host of genres and sub-genres, emergent semantic triangles, evolving semiotic trinity. Embodying philosophy, incorporating active engagement, this book addresses the political economy and cultural politics of diverse domains. Challenging daily drama and performative dharma, 24 analysts from 13 countries present current issues in Anthropology, Architecture, Dance, Feminism, Film, Health, Law, Management, Medicine, Music, Politics, Pharmaceuticals, Sociology, Sustainability Education, and Urban Development. The book's integrative, unifying foundations will be of interest to researchers, academics, and post-graduate students in the fields of linguistics, semiotics, and critical realist philosophy, as well as to policy makers, curriculum developers, and civil society.

This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated third edition include: new material on diagrams and data visualization a new approach to the theory of 'modality' a discussion of how images and their uses have changed since the first edition examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games ideas on the future of visual communication. Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

The book comprises ten of Chaui's most important essays, currently being translated from Portuguese into English for the first time, prefaced by an introduction by Maite Conde that situates and contextualizes Chaui's work for an Anglophone audience. Organized chronologically, the essays chart the intellectual trajectory of Chaui in a way that offers a philosophical inquiry into Brazil's political, social and cultural history - from the final years of the dictatorship in the 1980s until the present day.

The impact of aesthetics is increasing again. For today's scholars, aesthetic theories are a significant companion and contribution in studying and ana-lysing cultural phenomena and production. Today's scene of aesthetics is more global than what it is in most disciplines, as it does not just include scholars from all over the world, but also keeps on applying philosophical traditions globally

This book presents 18 highly influential essays on Chinese literature and semiotics by Professor Zhao Yiheng, including his analysis and discussions of the development of Chinese literature and its characteristics from traditional to modern times. It is divided into three parts: traditional Chinese literature, contemporary Chinese literature, and semiotics. In the first part, Professor Zhao summarizes the core elements of narrative cultural relations, ethical dilemmas, and narrative features. He also provides a comprehensive description of the formal structures in Chinese traditional literature. Taking the traditional Chinese play White Rabbit as a case, he discusses the connections between the narrative structure and the characteristics of Chinese novels and stratification of Chinese culture.

The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows. Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it. Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.

Musical semiotics is a new discipline and paradigm of both semiotics and musicology. In its tradition, the current volume constitutes a radically new solution to the theoretical problem of how musical meanings emerge and how they are transmitted by musical signs even in most "absolute" and abstract musical works of Western classical heritage. Works from symphonies, lied, chamber music to opera are approached and studied here with methods of semiotic inspiration. Its analyses stem from systematic methods in the author's previous work, yet totally new analytic concepts are also launched in order to elucidate profound musical significations verbally. The book reflects the new phase in the author's semiotic approach, the one characterized by the so-called "existential semiotics" elaborated on the basis of philosophers from Kant , Hegel and Kierkegaard to Jaspers, Heidegger, Sartre and Marcel. The key notions like musical subject, Schein, becoming, temporality, modalities, Dasein, transcendence put musical facts in a completely new light and perspectives of interpretation. The volume attempts to make explicit what is implicit in every musical interpretation, intuition and understanding: to explain how compositions and composers "talk" to us. Its analyses are accessible due to the book's universal approach. Music is experienced as a language, communicating from one subject to another.

Through a reevaluation of the work of some of the most important thinkers of the twentieth century, this book details how semiotics, social sense, and social communication can function together to analyze how culture works in the contemporary era.

On Being in the World, first published in 1990, illumines a neglected but important area of Wittgenstein's philosophy, revealing its pertinence to the central concerns of contemporary analytic philosophy. The starting point is the idea of 'continuous aspect perception', which connects Wittgenstein's treatment of certain issues relating to aesthetics with fundamental questions in the philosophy of psychology. Professor Mulhall indicates parallels between Wittgenstein's interests and Heidegger's Being and Time, demonstrating that Wittgenstein's investigation of aspect perception is designed to cast light on much more than a bizarre type of visual experience: in reality, it highlights what is distinctively human about our behaviour in relation to things in the world, what it is that distinguishes our practical activity from that of automata. On Being in the World remains an invaluable resource for students of Wittgenstein's philosophy, as well as anyone interested in negotiating the division between analytic and continental philosophy.

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

The insight that institutions, and the communicative practices that create, sustain, and challenge them, are multimodal accomplishments has garnered increasing attention from scholars in organization and management research over the last decade. Traditional understanding of social knowledge and meaning as being constituted primarily through verbal discourse has been challenged and extended by work that has promoted the centrality of visual, material, and other sign systems (e.g., audio, gestures, layout) for constructing social reality. While some discursive approaches to organizations and institutions have acknowledged the existence and relevance of modes other than the verbal for some time, systematic research on multimodality has remained rather sparse. In particular, the interaction and orchestration of multiple modes remains terra incognita with considerable empirical, methodological, and theoretical stakes. Together, 54A and 54B of Research in the Sociology of Organizations investigate these issues with innovative research that focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. Individual contributions demonstrate the potential of multimodal approaches to rejuvenate and extend the study of institutions, they revisit research on classic phenomena in organization theory through a multimodal lens, and advance the design of relevant and rigorous methods of analysis for the study of multimodal communicative practices.

This book defends a novel view of mental representation-of how, as thinkers, we represent the world as being. The book serves as a response to two problems in the philosophy of mind. One is the problem of first-personal, or egocentric, belief: how can we have truly first personal beliefs-beliefs in which we think about ourselves as ourselves-given that beliefs are supposed to be attitudes towards propositions and that propositions are supposed to have their truth values independent of a perspective? The other problem is how we can think about nonexistents (e.g., Santa Claus) given the widespread view that thought essentially involves a relation between a thinker and whatever is being thought about. The standard responses to this puzzle are either to deny that thought is essentially relational or to insist that it is possible to stand in relations to nonexistents. This book offers an error theory to the problem. The responses from this book arise from the same commitment: a commitment to treating talk of propositions-as the things towards which our beliefs are attitudes-as talk of entities that actually exist and that play a constitutive and explanatory role in the activity of thought.

"This little gem offers the reader an overview of the various practices that form part of the ever increasing field of audiovisual translation (AVT) and makes brave inroads into the less glamorous but definitely needed areas of theory and research. Covering a wide range of topics in research in AVT, and admittedly questioning "whether a universal methodology for audiovisual translation research is feasible", this volume theorises about the nature of AVT, helps to frame some of the current trends, and points to potentially new research avenues. The style is reader friendly and to the point; a most welcome addition to translation studies." Jorge Diaz Cintas, University College London

This timely volume, inspired by the work of Umberto Eco, features applications of semiotic theories and methodological frameworks to a vast array of texts, genres and practices within contemporary semiosphere. Exploring the interplay of language, image and sound, contributors discuss the structural and functional properties of signs, along with motivations behind them and implications they have for the meaning-making process, identity, ideology, and the politics of representation. The volume is an outcome of the SIVO "Signum-Idea-Verbum-Opus" project initiated by Umberto Eco's keynote address during his visit at the University of Lodz in 2015. It is also a continuation of theoretical explorations which can be found in "Current Perspectives in Semiotics: Signs, Signification, and Communication", published simultaneously by Peter Lang.

The insight that institutions, and the communicative practices that create, sustain, and challenge them, are multimodal accomplishments has garnered increasing attention from scholars in organization and management research over the last decade. Traditional understanding of social knowledge and meaning as being constituted primarily through verbal discourse has been challenged and extended by work that has promoted the centrality of visual, material, and other sign systems (e.g., audio, gestures, layout) for constructing social reality. While some discursive approaches to organizations and institutions have acknowledged the existence and relevance of modes other than the verbal for some time, systematic research on multimodality has remained rather sparse. In particular, the interaction and orchestration of multiple modes remains terra incognita with considerable empirical, methodological, and theoretical stakes. Together, 54A and 54B of Research in the Sociology of Organizations investigate these issues with innovative research that focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. Individual contributions demonstrate the potential of multimodal approaches to rejuvenate and extend the study of institutions, they revisit research on classic phenomena in organization theory through a multimodal lens, and advance the design of relevant and rigorous methods of analysis for the study of multimodal communicative practices.

Semiotic Analysis and Public Policy evaluates several key areas of public policy that are dependent on narrative, naming, sign, and branding to create meaning. Semiotic analysis, drawing on the work of Saussure, Peirce, and others, allows for creation of a case-oriented model of brand versus product, and of medium compared with message. Using a critical Habermasian lens, Atkinson convincingly exposes approaches focusing too heavily on instrumentality and rhetoric that claims a resolution of complex societal dilemmas. Rooted in the literature on public policy and semiotics, Atkinson creates an opportunity to delve more fully into the creation of narratives and meaning in policy, and the origins and maintenance of public programs. Evaluation of such programs shows various levels of disconnect between popular understanding of public considerations, political outcomes, and what results from the administrative/regulatory process in support of the law. This book will be of interest for scholars and researchers of public policy, policy analysis, public administration, public management, and policy implementation.

This edited book revisits the concept of social 'activities' from an interactional perspective, examining how verbal, vocal, visual-spatial and material resources are deployed by participants for meaning-making in social encounters. The eleven original chapters within this volume analyse activities based on video recordings of naturalistic and naturally occurring social encounters from face-to-face and mediated settings in Chinese, Dutch, English, French, and German. Informed primarily by the methodological approaches of Conversation Analysis and Interactional Linguistics, the authors study embodiment in space and time in three distinct types of situations: objects in space, complex participation frameworks, and affiliation and alignment. Moreover, the book includes a theoretical and methodological discussion of how activities are constituted and visibly embodied in interaction. It will be of interest to students and scholars in sociology and linguistics in general, and face-to-face and mediated interaction in particular.

Apart from the Tractatus, Wittgenstein did not write whole manuscripts, but composed short fragments. The current volume reveals the depths of Wittgenstein's soul-searching writings - his "new" philosophy - by concentrating on ordinary language and using few technical terms. In so doing, Wittgenstein is finally given the accolade of a neglected figure in the history of semiotics. The volume applies Wittgenstein's methodological tools to the study of multilingual dialogue in philosophy, linguistics, theology, anthropology and literature. Translation shows how the translator's signatures are in conflict with personal or stylistic choices in linguistic form, but also in cultural content. This volume undertakes the "impossible task" of uncovering the reasoning of Wittgenstein's translated texts in order to construct, rather than paraphrase, the ideal of a terminological coherence.

This innovative collection brings together contributions from established and emerging scholars highlighting the "appliability" of Systemic Functional Linguistics and the ways in which theoretical and analytical conclusions drawn from its applications can inform and advance the study of language. The book discusses SFL's theoretical foundations and development in recent years to demonstrate its evolution into a more effective analytical tool. Building on this theoretical framework, the volume showcases the theory's applications in case studies exploring four sub-disciplines of language study: multilingual studies; translation studies; language learning and language teaching; and genre analysis. This all-inclusive volume demonstrates both Systemic Functional Linguistics' efficacy as a means of theoretical analysis, but also its value as a unique approach to the study of language and meaning, making this an indispensable resource for researchers and scholars in applied linguistics, discourse analysis, genre studies, translation studies, and multilingualism.