This book, which takes the form of a graphic novel, looks at political activism in the public landscape. It has a particular focus on the UK activist group Led by Donkeys which has, since late 2018, been running a campaign to expose hypocrisy in the political classes. Their approach to activism involves the use of large posters and other forms of public display, which highlight the gap between the rhetoric and actions of politicians, and how language and communication is used to manipulate opinion. The activism discussed in the book includes four major issues: Brexit, Trump, Covid and the Russian invasion of Ukraine. The book is both an innovative visual approach to the presentation of academic research and thought, and an exploration of how the linguistic landscape can be a key resource for the communication of political activism.

A multimodal ethnography of language as living process, this book demonstrates methods for the integrated analysis of talk, gesture, and material culture, developing a fresh way to understand human language through a focus on jointly achieved social actions to which it is part. Based on findings from a participatory, multimedia language documentation project in a highland Zapotec community of Oaxaca, Mexico, Mark A. Sicoli brings together goals of documentary linguistics and anthropological concern with the everyday means and ends of human social life with theoretical consequences for the analysis of linguistic and cultural reproduction and change. This book argues that resonances emergent in the whole of multiparticipant, multimodal interaction, are organizational of human social-cognitive process important for understanding both the shape linguistic utterances take in interaction (dialogic resonance) and the relationships built between distinct sign modes (intermodal resonance). In this way, Saying and Doing in Zapotec develops a new theory, characterizing the logic of resonance in human interaction as semiotic process that connects and juxtaposes interactional moves into assemblages of relations, resonances and collaborations that build an emergent lifeworld for a language.

The ways in which we represent animals say much about who we are, who we strive to be, and our often conflicting ideas about our relationships with nonhuman species. Whether the animal is seen as someone with whom we can relate and feel kinship or conceived of as the radical other, popular cultural descriptions of animals are often - if not always - indirect descriptions of ourselves. The contributions to this volume offer a unique panorama of academic and literary approaches, demonstrating that an analysis of cultural representations and constructions of animals is indispensable for a better understanding of the interface of human culture and the so-called animal world.

We all have had the experience of being divided, of being in two minds about something. Subpersonalities is the first book to do justice to the phenomena as a normal feature of our psychological life.

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

This original study examines Jean-Francois Lyotard's philosophical concept of the differend and details its unexplored implications for literature. it provides a new framework with which to understand the discourse itself, from its Homeric beginnings to postmodern works by authors such as Michael Ondaatje and Jonathan Safran Foer.

The semiotics of the Christian imagination describes the repository of signs and the logic of signification through which a community of faith envisions spiritual truths. This book analyses various examples in text, images, music, art and scientific treatise of the imaginative semiotisation of the fall of Man and the Church's semiotic perception of the Divine plan for Redemption. The book includes a chapter detailing the theory of signs, based on a close reading of primary sources, and has nine further chapters on the meaning-making inherent in ideas of the Fall and Redemption of mankind. These are filtered through and given material representation by the semiotic paradigms of various cultural fields, including philology, verbal arts and science. Central to this practice - and to the book's message - are two themes of theological semiotics fundamental to man's understanding of himself in the larger scheme of things. Two of these include the theology of the Fall and a sacramental theory of signs. The theory is grounded in the doctrine of analogy, and this is the only reliable cognitive link between the immanence of the thinking subject and the transcendence that is the object of thought.

Among the most prominent scholars of language and law is Peter Tiersma, a law professor at Loyola Law School with a doctorate in linguistics (co-editor of The Oxford Handbook of Language and Law). Tiersma's significant body of work traverses a variety of legal and linguistic fields. This book offers a selection of twelve of Tiersma's most influential publications, divided into five thematic areas that are critical to both law and linguistics: Language and Law as a Field of Inquiry, Legal Language and its History, Language and Civil Liability, Language and Criminal Justice, and Jury Instructions. Each paper is accompanied by a brief commentary from a leading scholar in the field, offering a substantive conversation about the ramifications of Tiersma's work and the disagreements that have often surrounded it.

Semiotic Margins analyses the meaning making potential of not only language, but modalities like laughter, music, colour, and architectural spaces. By examiningresources often positioned on the side-line of mainstream semiotic accounts, this study raises the question of what counts as part of language and communication and why. Beginning with the more established nonverbal resources of communication, four major themes of modalities of meaning are covered. The investigation of music and space looks at how semiotic systems in classical music interact. Using children's books, the relationship between images and verbal meaning is then explored, presenting implications for student literacy as well as a methodology for supporting children excluded from mainstream literary practices. Finally new approaches to transcribing representations in screen-based technologies are presentedthrough an examination of television advertisements. Semiotic Margins will appealtolinguists and semioticians wishing to pursue research in systemic functional linguistics and multimodal discourse analysis.

This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s - 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.

Why is 'Why' Unique? Its Syntactic and Semantic Properties considers the behaviour of this peculiar wh-element across many different languages, including Ewe, Trevisan, Italian, Basque, German, Dutch, Cantonese, Mandarin, English and Hebrew. In ten original chapters, the authors explore various aspects of why-questions, such as the way why interacts with V2 constructions in Basque, with a subject clitic in Trevisan or how its morpho-syntactic make-up determines its merge position in Ewe, to mention but a few. Furthermore, a clear-cut distinction is established between high and low reason adverbials which are subsequently examined in why-stripping environments in Dutch. Beyond why proper, the book explores a special class of wh-expressions in some in-situ languages which give rise to unexpected why-construals with a touch of whining force. The objective is to explain the unusual syntactic position of these wh-expressions as well as their association with peculiar pragmatics. The questions are addressed for Cantonese: are what-initial sentences genuine questions? To what extent are Cantonese what-initial sentences similar to how-initial sentences in Mandarin? Beside these what-as-why questions, a special class of rhetorical questions, the doubly-marked interrogatives in Hebrew, come under scrutiny. Why is 'why' unique also concerns the interface with prosody and several experimental studies investigate precisely this aspect.

The age of gene-centrism and mechanism is slowly passing. In its place, the biological sciences increasingly recognise that life isn't simply a genetically determined programme but is centrally a matter of information and communication systems nested in larger communicative systems. The latter include both internal and external, and natural and cultural, environments. But 'information' is an under-unanalysed term in relation to living systems. Accordingly, a new interdiscipline, biosemiotics, has grown up to study the ontology of sign relations in biological, aesthetic and technological ecologies. From the Greek bios for life and semeion for sign, biosemiotics is the study of these intertwined natural and cultural sign systems of the living. Expecting the Earth draws on the semiotic philosophy of the American scientist and logician Charles Sanders Peirce, the semiotic ethology of Jakob von Uexkull's Umwelt Theory, Gregory Bateson's cybernetic ecology of mind, Jesper Hoffmeyer's development of biosemiotics, and briefly upon philosophical precursors such as Gilles Deleuze, Felix Guattari and Gilbert Simondon, as well as the growth of ecological developmental biology more widely. In this book, Wendy Wheeler formulates a history and theory of biosemiotic and proto-biosemiotic thinking in order to open up new possibilities of contemporary social, philosophical, aesthetic and technological engagement. This is essential reading for those interested in these groundbreaking new developments, and is relevant to the environmental humanities, social ecology and the life sciences more generally.

Positioned within the field of linguistics and multisemiotic discourse analysis, the theme of this book is the multifaceted interaction between text and image in different discourse genres, and it offers critical views on how we talk and show our experience of the world around us.

Lighting and shadows are used within a range of art forms to create aesthetic effects. Piotr Sadowski's study of light and shadow in Weimar cinema and contemporaneous visual arts is underpinned by the evolutionary semiotic theories of indexicality and iconicity. These theories explain the unique communicative and emotive power of light and shadow when used in contemporary indexical media including the shadow theatre, silhouette portraits, camera obscura, photography and film. In particular, Sadowski highlights the aesthetic and emotional significance of shadows. The 'cast shadow', as an indexical sign, maintains a physical connection with its near-present referent, such as a hidden person, stimulating a viewer's imagination and provoking responses including anxiety or curiosity. The 'cinematic shadow' plays a stylistic role, by enhancing image texture, depth of field, and tonal contrast of cinematic moments. Such enhancements are especially important in monochromatic films, and Sadowski interweaves the book with accounts of seminal Weimar cinema moments. Sadowski's book is distinctive for combining historical materials and theoretical approaches to develop a deeper understanding of Weimar cinema and other contemporary art forms. The Semiotics of Light and Shadows is an ideal resource for both scholars and students working in linguistics, semiotics, film, media, and visual arts.

Semiotics - the study of the general principles of signs and sign systems - is crucial to an understanding of human nature, both social and psychological. The sign systems that we use for interaction with other living beings determine our potential for thought and social action, and language is central among them. It is the implicit claim of this two-volume work that linguistics has something very specific to give to semiotics, and many would further claim that relational network models of language in particular, i.e. systematic and stratificational linguistics, have a fundamental contribution to make.

Semiotics - the study of the general principles of signs and sign systems - is crucial to an understanding of human nature, both social and psychological. The sign systems that we use for interaction with other living beings determine our potential for thought and social action, and language is central among them. It is the implicit claim of this two-volume work that linguistics has something very specific to give to semiotics, and many would further claim that relational network models of language in particular, i.e. systematic and stratificational linguistics, have a fundamental contribution to make.

Existential semiotics is a new paradigm which combines classical semiotics with continental philosophy. It does not mean a return to existentialism, albeit philosophers from Hegel and Kierkegaard to Heidegger, Jaspers and Sartre are its sources of inspiration. It introduces completely new sign categories and concepts to the field, recasting the whole of semiotics, communication and signification as integral to a transcendental art. The volume contains essays on music, the voice, silence, calligraphy, metaphysics, myth, aesthetics, entropy, cultural heritage, film, the Bible, among other subjects.

CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.

Warning signs are all around us. In ancient Egypt, tombs were lavishly adorned with signs and symbols warning of the dire consequences that would befall any robbers and thieves. And yet these signs were often read as provocations and challenges. Why was this? And how could we more effectively communicate dangers from our world, such as toxic waste, to future civilizations? This book examines and evaluates the kinds of signs, symbols, narratives and other semiotic strategies humans have used across time to communicate the sense of danger. From paleolithic cave art and ancient monuments to the dangers of nuclear waste, carbon emissions and other pollution, Marcel Danesi explores how danger has been encoded in language, discourse, and symbolism. At the same time, the book puts forward a plan for a more effective 'semiotising' of risk and peril, calling on linguists, semioticians and agencies to face up our collective responsibilities, and work together to more clearly communicate vitally important warnings about the dangers we've left behind to civilizations beyond the semiotic gap.

Signs in Use is an accessible introduction to the study of semiotics.
All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world.
Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does.
Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.

Bringing together leading and emerging scholars in Systemic Functional Linguistics, this book explores the contributions made to SFL theory by James Robert Martin. A leading light in the field for 40 years, this book reviews, explores and develops the theoretical agendas set out in his momentous body of work. Focussed around the four themes of systemic functional theory, linguistic typology, educational linguistics and (positive) discourse analysis, chapters debate and develop the key concepts of Martin's work. Engaging with cutting edge theoretical debates in areas such as discourse-semantics, register and genre and affiliation, Discourses of Hope and Reconciliation examines Martin's lasting impact on the field, developing his momentous contributions to point the way to exciting future research directions in SFL.

Semiotics has ever-changing vistas in consonance with changes in the ever-increasing complexity of life on Planet Earth. This book presents cutting-edge work in semiotics, projecting developments in the future of the field. Authored by leading semioticians, Semiotics and its Masters, Volume 2 contains essays on learning, transdisciplinarity, science, scaffolding, narrative, selfhood, ecosemiotics, agency, cybersemiotics, pornography, nostalgia, language and money. The volume presents a panorama of semiotics as it will develop in the third decade of the 21st century. This book will furnish the reader with an overview of the challenges that face explorers in the contemporary world of signs.

Vision and the gaze are key issues in the analysis of racism, sexism and ethnocentrism. In recent radical theory, generally, and French theory in particular, vision has been seen as a means of control. But this view is often unnuanced. It bypasses questions such as: Why is it that contemporary theories have been so critical of vision, and generous towards listening (in psychoanalysis) and language (in philosophy)? This collection of original essays brings together historical studies and contemporary theoretical perspectives on vision. The historical papers focus in turn on Ancient Greece, medieval theology, the Renaissance, the Enlightenment and the nineteenth century. These historical studies are themselves thoroughly informed by poststructuralist theory. They provide a rigorous background for several new, exciting articles on vision and its bearings for feminism, race, sexual orientation, film and art. This collection is the first of its kind in juxtaposing historical and contemporary