Gunther Kress, one of the founders of social semiotics and multimodality, has made lasting contributions to these fields through his work in semiotics and meaning-making; power and identity; agency, design, production; and pedagogy and learning; in varied sites of transformation. This book brings together leading scholars in a variety of disciplines, including social semiotics, pedagogy, linguistics, media and communication studies, new literacy studies, ethnography, academic literacy, literary criticism and, more recently, medical/clinical education, to examine and build upon his work. This disciplinary diversity is evidence of the ways in which Kress' work has influenced and been influenced by a wide range of academic work and intellectual endeavors and how it has been used to lay foundations for theory-building and concept development in a varied yet connected range of areas.

The individual contributions to the book pick up the threads of the often collaborative work of the authors with Kress; they show how these approaches were subsequently developed and discuss what future trajectories the authors see for them.

"A comprehensive study on Barthes and photography . . . the most studious research on the topic."--Antoine Compagnon, Columbia University and the Sorbonne "Interesting and significant. . . . Important for scholars, students, and general readers interested in literature, art, photography, critical theory, and media studies."--Scott Nygren, University of Florida French theoretician Roland Barthes enjoyed a long and shifting relationship with photography, using it first as metaphor, moving on to explore its use in movies, film stills, political campaigns, and popular photographic essays, and finally confronting it anew with the death of his mother. Although Barthes' last book, and his only book-length study of photography, Camera Lucida, has enormously influenced study of visual images in the arts and humanities, this is the first examination in English of Barthes's work on the visual arts. Nancy Shawcross brings together and analyzes for the first time--in any language--all of Barthes's writings, both direct and indirect, about visual media in its many forms. Shawcross reads Camera Lucida against the whole of Barthes' work, an intertextual approach that reanimates his earlier writings in a way that a strictly chronological discussion would not. By focusing on the border between literature and photography, Shawcross combines theoretical and philosophical questions with the history and cultural contexts of photography. This meticulously researched book places Barthes's thought on photography in the context of his own developing ideas about semiology, tracking origins, rejections, and departures. It shows Barthes's affinities with and distinction from other theorists of photography such as Baudelaire and Benjamin and, finally, examines his thought in the context of postmodern discussions of photography that followed it. Nancy Shawcross teaches comparative literature at the University of Pennsylvania and serves as curator of manuscripts in the Department of Special Collections there. She co-organized a 1994 international conference on Barthes at the university and has published articles and book chapters in the field of literary criticism.

How we address people, where we sit, what we disclose about ourselves, how we make eye contact, and where and when we touch are signs of attitudes and emotions. Because we may not be conscious of the social or psychological significance of these signs, they are the stealth aspect of conversation. One goal of this book is to demonstrate that address, self-disclosure, seating, eye-contact, and touch are the five vital signs of conversation. Another is to increase the reader's awareness of the fact that whatever the topic of a conversation, interlocutors are also expressing their attitudes and emotions by means of these five vital signs. A final goal is to show the reader that the use of these signs varies with ethnicity, gender, and relationship. To accomplish these goals, this book provides relevant scientific information in a popular style that makes it accessible to a broad spectrum of readers concerned with interpersonal communication.

This is the first book-length study devoted to the work of Marie Darrieussecq, one of France's leading contemporary writers, whose work has proved fascinating to both critics and readers for its diversity, the author's seeming ability to evade established literary categories and the changes in focus of her trajectory. This volume focuses on this ambivalence, highlighting the capacity of Darrieussecq's texts both to confront contemporary social issues, such as national identity and the role of women, and examine the complex relationship between language and reality. Focusing on the mid-section of her oeuvre (Bref sejour chez les vivants, Le Bebe and Le Pays), the author of this study brings together Darrieussecq's social realism, her emphasis on the productive and creative roles of language and narrative, and her interest in the role of social discourse in the formation of identity. The analysis in this book highlights the significant questions that Darrieussecq's texts raise about the ways in which we perceive and narrate the world and makes clear the original and essential nature of Darrieussecq's continuing literary project.

Semiotics is long on theoretical, often obscure discourses, but short on applications that demonstrate with clarity the applicability of its methods. This book confronts a challenging object, the circus, and endeavors to describe its performances in ways that explain how circus acts produce meaning and cause a deep emotional involvement for their audiences. The approach is not top-down, such as would be a method that would dogmatically apply a particular theory to fully explain the phenomena in terms of this theory alone. Epistemologically, this book is an example of the bottom-up strategy, which consists of considering first the objects and heuristically calling upon methodological resources in a broad theoretical array to come to grips with the problems that are encountered. Any circus act is a complex event that has cognitive and emotional dimensions. It is also a part of a history and an institution, and cannot be abstracted from its cultural and sociological contexts. Thus the range of relevant theoretical and methodological approaches must include structural semiotics, biosemiotics, pragmatics, socio-semiotics, cultural anthropology, the cognitive sciences, the psychology and sociology of emotions, to name only the most important. But the ultimate focus of this book is to enable the readers to better understand the meaning of circus performances and to appreciate the skills and creativity of this traditional popular art, which constantly renews itself from generation to generation.

Icons of Power investigates why the image of the cat has been such a potent symbol in the art, religion and mythology of indigenous American cultures for three thousand years. The jaguar and the puma epitomize ideas of sacrifice, cannibalism, war, and status in a startling array of graphic and enduring images. Natural and supernatural felines inhabit a shape-shifting world of sorcery and spiritual power, revealing the shamanic nature of Amerindian world views. This pioneering collection offers a unique pan-American assessment of the feline icon through the diversity of cultural interpretations, but also striking parallels in its associations with hunters, warriors, kingship, fertility, and the sacred nature of political power. Evidence is drawn from the pre-Columbian Aztec and Maya of Mexico, Peruvian, and Panamanian civilizations, through recent pueblo and Iroquois cultures of North America, to current Amazonian and Andean societies. This well-illustrated volume is essential reading for all who are interested in the symbolic construction of animal icons, their variable meanings, and their place in a natural world conceived through the lens of culture. The cross-disciplinary approach embraces archaeology, anthropology, and art history.

The square of opposition is a simple geometrical figure expressing some fundamental ideas about cognition. It is based on Aristotle's philosophy and has been fascinating people for two thousand years. The three notions of opposition presented in the square can be applied to analyze and understand such diverse subjects as reasoning about mathematical objects, perceptions of reality, speech acts, moral reasoning and reasoning about possibility. This book presents recent research papers dealing with the history and philosophy of the square, new diagrammatic and mathematical developments arising from it, and its applications to the fields of linguistics, psychology and argumentation. It also includes a DVD composed of events from the first world congress on the square of opposition held in June 2007 in Montreux, featuring some of the speeches and presentations of the participants, like the professors Pascal Engel, Laurence Horn, Terence Parsons, Jan Wolenski. Further, the DVD contains extracts of a square jazz show which was composed and presented for this occasion and extracts of the movie "The Square of Salome". The movie, which was produced for this event, is a remake of the famous biblical story using the square to display the relations between the main characters.

In Wordly Wise: The Semiotics of Discourse in Dante's Commedia, Raffaele De Benedictis proposes a new critical method in the study of the Divine Comedy and Dante's minor works. It systematically and comprehensively addresses the discursive aspect of Dante's works and focuses mainly on the reader, who, along with the author and the text, contributes to the making of discursive paths and discourse-generating functions through the act of reading. This work allows the reader to become acquainted with how meaning is generated and whether it is granted legitimacy in the text. Also, in a system of signification, sign function and sign production are not limited to the properties of the mind but are the result of working interactively with the properties of discourse, which provide directionality for the reader's enunciation(s) in action.

This book features the full scope of Susan Petrilli's important work on signs, language, communication, and of meaning, interpretation, and understanding. Although readers are likely familiar with otherness, interpretation, identity, embodiment, ecological crisis, and ethical responsibility for the biosphere--Petrilli forges new paths where other theorists have not tread. This work of remarkable depth takes up intensely debated topics, exhibiting in their treatment of them what Petrilli admires--creativity and imagination.

Petrilli presents a careful integration of divergent thinkers and diverse perspectives. While she abandons hope of attaining a final synthesis or an unqualifiedly comprehensive outlook, there remains a drive for coherence and detailed integration. The theory of identity being advocated in this book will provide the reader with an aid to appreciating the identity of the theorizing undertaken by Petrilli in her confrontation with an array of topics. Her theory differentiates itself from other offerings and, at the same time, is envisioned as a process of self-differentiation.

Petrilli's contribution is at once historical and theoretical. It is historical in its recovery of major figures of language; it is theoretical in its articulation of a comprehensive framework. She expertly combines analytic precision and moral passion, theoretical imagination and political commitment.

Poetics of the Iconotext makes available for the first time in English the theories of the respected French text/image specialist, Professor Liliane Louvel. A consolidation of the most significant theoretical materials of Louvel's two acclaimed books, L'Oeil du Texte: Texte et image dans la litterature anglophone and Texte/Image: Images A lire, textes A voir, this newly conceived work introduces English readers to the most current thinking in French text/image theory and visual studies. Focusing on the full spectrum of text/image relations, from medieval illuminated manuscripts to digital books, Louvel begins by introducing key terms and situating her work in the context of significant debates in text/image studies. Part II introduces Louvel's s typology of pictorial saturation through which she establishes a continuum along which to measure the effect of the most figurative to the most literal images upon writerly and readerly textual 'spaces.' Part III adopts a phenomenological approach towards the reading-viewing experience as expressed in conceptual categories that include the trace, focal range, synesthesia, and rhythm and speed. The result is a provocative interplay of the categorical and the subjective that invites readers to think at once more precisely and more inventively about texts, images, and the intersections between the two.

Yuri Lotman (1922-1993) was a prominent Russian intellectual and theorist. This book presents a new reading of his semiotic and philosophical legacy. The authors analyse Lotman's semiotics in a series of temporal contexts, starting with the rigidity of Soviet-era ideologies, through to the post-Soviet de-politicization that - paradoxically enough - ended with the reproduction of Soviet-style hegemonic discourse in the Kremlin and ultimately reignited politically divisive conflicts between Russia and Europe. The book demonstrates how Lotman's ideas cross disciplinary boundaries and their relevance to many European theorists of cultural studies, discourse analysis and political philosophy. Lotman lived and worked in Estonia, which, even under Soviet rule, maintained its own borderland identity located at the intersection of Russian and European cultural flows. The authors argue that in this context Lotman's theories are particularly revealing in relation to Russian-European interactions and communications, both historically and in a more contemporary sense.

This book - written in collaboration with Rene Doursat, director of the Complex Systems Institute, Paris - adds a new dimension to Cognitive Grammars. It provides a rigorous, operational mathematical foundation, which draws from topology, geometry and dynamical systems to model iconic "image-schemas" and "conceptual archetypes". It defends the thesis that Rene Thom's morphodynamics is especially well suited to the task and allows to transform the morphological structures of perception into Gestalt-like, abstract, proto-linguistic schemas that can act as inputs into higher-level specific linguistic routines. Cognitive Grammars have drawn upon the view that the deep syntactic and semantic structures of language, such as prepositions and case roles, are grounded in perception and action. This study raises difficult problems, which thus far have not been addressed as a mathematical challenge. Cognitive Morphodynamics shows how this gap can be filled.

This multidisciplinary anthology discusses the problems and possibilities of digital culture and the information age. It focuses on media critical, analytical and philosophical approaches to contemporary media cultures, future technologies, and electronic utopias. The following topics are among those discussed: the textual theory of hypertext multimedia literature; phenomenology; Nelson Goodman's philosophy of languages; Jean-Luc Godard as media philosopher; American television discourse; Internet in Russia; tomorrow's media environments; and the controversial advertising of Benetton. The main disciplines shared by the contributors are philosophy, semiotics, and media and communication studies.

Contents: Barbara Lewandowska-Tomaszczyk: Translation studies: Cognitive linguistics and corpora - Marcel Thelen: Translation studies: Terminology in theory and practice - Jeanne Dancette: Understanding translators' understanding - Kinga Klaudy: Specification and generalisation of meaning in translation - Barbara Lewandowska-Tomaszczyk: Re-conceptualization and the emergence of discourse meaning as a theory of translation - Wolfgang Loerscher: Form- and sense-oriented approaches to translation revisited - Peter Newmark: Translation and culture (dedicated now to the dear memory of a fine translation teacher and translation critic Gunilla Anderson) - Christiane Nord: Text function and meaning in Skopos-oriented translation - Anthony Pym: Discursive persons and the limits of translation - Mary Snell-Hornby: Word against text. Lexical semantics and translation theory (Revisited) - Sonja Tirkkonen-Condit: Prototype definition of translation revisited - Gideon Toury: What's the problem with 'translation problem'? - Christiane Fellbaum: Translating with a semantic net: Matching words and concepts - Ernst-August Gutt: Relevance: A key to quality assessment in translation - Mildred Larson: Translating secondary functions of grammatical structure - Adrienne Lehrer: Problems in the translation of creative neologisms - Albrecht Neubert: Translation contextualised. How electronic text worlds are revolutionising the context of translation - Eugene Nida: Future trends in the Bible translating - Rita Temmerman: Why special language translators need insight into the mechanisms of metaphorical models and figurative denominations - Marcel Thelen: Translating figurative language revisited: Towards a framework for the interpretation of the image behind figurative language as a first step in the translation process - Anna Bednarczyk: Intersemiotic dominant of translation - Lukasz Bogucki: The demise of voice-over? Audiovisual translation in Poland in the 21st century - Mona Baker: Linguistics and the training of translators and interpreters - Belinda Maia: The role of translation theory in the teaching of general and non-literary translation - revisited.y

Literature happens in the mind. Literary texts are the product of an intentional mind addressing another mind, and language is the instrument in this cognitive mediation. This work emerges in the confluence of three different research areas: literary studies, cognitive linguistics and cognitive science. Its object is a selection of prose works by Peter Weiss, covering three different subgenres: experimental, autobiographical, and historical prose. Within this research framework this study addresses the question of how we make sense of literary text, i.e., how literary texts become semantically and existentially meaningful and what cognitive processes are involved in this task. One second question explored is how mental processes such as perception, attention or memory are represented in the selected texts, and how this conveyance confirms or differs from the cognitive study of these processes. The main aim of this work is thus not to provide an alternative interpretation for the selected texts, but to explain how the existing ones are made possible on account of the present knowledge about the human mind.

This book examines the issues surrounding the problematic perpetuation of dominant sign systems through the framework of 'semioethics'. Semioethics is concerned with using semiotics as a powerful tool to critique the status quo and move beyond the reproduction of the dominant order of communication. The aim is to present semioethics as a method to engage semiotics in an active rethink of our ability as humans to affect change.

This volume presents an overview of new developments and applications of social semiotic theory. Pioneered by M.A.K. Halliday, social semiotic theory sees meaning as created through the interaction of texts (including writing, images, sound and space) within a given context. Divided into five sections, the contributors use social semiotic theory to analyse a range of contexts, including the classroom, the museum and cinema. The case studies show the range and scope of this method of analysis, and include: the school curriculum; literacy; print media; online resources; film; and advertisting."Multimodal Semiotics" will be of interest to academics researching social semiotic theory, systemic functional liguistics and applied linguistics.

This book is about the interrelationship between nature, semiosis, metarepresentation and (self-)consciousness, and the role played by metarepresentation in evolution. Representations must have emerged via self-organization from non-representational systems (found in physics, chemistry and biology). Major steps have been the evolution of molecules, macromolecules, life, and finally cultural and symbolic systems. Representations and signs are therefore parts of a huge, possibly branching «ladder of beings. Metarepresentations - images representing images, language about language and language-use, thoughts about thoughts - constitute a fascinating theme within such diverse areas of research as philosophy, literature, theology, anthropology and history, neuroscience, psychology and linguistics. The contributions to this book reflect this variety of different, but often interrelated perspectives on metarepresentation. They also exemplify the difficulties of a truly interdisciplinary discourse and show how one may start such a discourse in the field of semiotics, understood as a meta-discipline which brings together all scientific enterprises dealing with human mind and human culture.

How we address people, where we sit, what we disclose about ourselves, how we make eye contact, and where and when we touch are signs of attitudes and emotions. Because we may not be conscious of the social or psychological significance of these signs, they are the stealth aspect of conversation. One goal of this book is to demonstrate that address, self-disclosure, seating, eye-contact, and touch are the five vital signs of conversation. Another is to increase the reader's awareness of the fact that whatever the topic of a conversation, interlocutors are also expressing their attitudes and emotions by means of these five vital signs. A final goal is to show the reader that the use of these signs varies with ethnicity, gender, and relationship. To accomplish these goals, this book provides relevant scientific information in a popular style that makes it accessible to a broad spectrum of readers concerned with interpersonal communication.

This pioneering book presents a reconstitution of Charles Sanders Peirce philosophical system as a coherent architecture of concepts that form a unified theory of reality. Historically, the majority of Peircean scholars adopted a thematic approach to study isolated topics such as semiotics and pragmatism without taking into account the author's broader philosophical framework, which led to a poor and fragmented understanding of Peirce's work. In this volume, professor Ivo Assad Ibri, past president of The Charles Sanders Peirce Society and a leading figure in the Brazilian community of Peircean scholars, adopts a systemic approach to Peirce's thought and presents Peirce's scientific metaphysics as a deep ontological architecture based on a semiotic logic and on pragmatism as criteria of meaning. Originally published in Portuguese, this book became a classic among Brazilian Peircean scholars by presenting a conceptual matrix capable of providing a clear reference system to ground the thematic studies into the broader Peircean system. Now translated to English, this reviewed, amplified and updated edition aims to make this contributions available to the international community of Peircean scholars and to serve as a tool to understand Peirce's work in a more systemic way by integrating concepts such as experience, phenomenon, existence and reality, as well as theories such as Chance, Continuity, Objective Idealism, Cosmology and Pragmatism, in a coherent system that reveals Peirce's complex metaphysical architecture. "As the philosophical reputation of Charles S. Peirce continues to rise to first-tier prominence in the history of American philosophy, Ivo Ibri's Kosmos Noetos assumes a unique status in both a pioneering and a magisterial work of transcontinental Peirce scholarship. This original work of this internationally renowned scholar and editor, and Professor of Philosophy at the Pontifical Catholic University of San Paulo, penetrates to the heart of Peirce's architectonic system of phenomenological, metaphysical, and semiotic categories which heuristically characterize our world as "a universe perfused with signs." Ibri's own synergistic commentary on the radiating registers of Peirce's cosmogonically and pragmatistically conceived "one intelligible theory of the universe" also instructively contributes to the illumination of significant nodes of interface with a range of relevant theoretical trends in the contemporary academy; as well, it places Peirce in the company of such thinkers as Plato, Aristotle, Plotinus, Kant, and Schelling who preceded Peirce in providing a legacy of first-tier reasoning on our intelligibly developing world. Kosmos Noetos impresses as Ibri's pure, lucid, passionately thought-loving, philosophical articulation of his own and as the indispensable prolegomena to all future Peirce studies." David Dilworth, State University of New York at Stone Brook - USA "Ivo Ibri has offered us in this exquisite work a framing of the inner logic of Charles S. Peirce's core metaphysical vision and its existential implications. It is a deep and nuanced exploration of the internal dynamics of Peirce's central metaphysical categories, developed through rigorous and detailed attention to the evolution of Peirce's thought on the 'vitally important topics' of the appearing, the reality, and the intelligibility of the world. The two-leveled format of the book, an intricate weaving of Peirce's texts and discursive elaboration and linkage by Ibri, gives it a distinctive feel and is the bedrock of its value. The book is a remarkable combination of presentation and analysis. It is informed by Ibri's deep philosophical culture and is a gentle and convincing argument for the centrality of metaphysics in understanding Peirce's thought. It offers in a new way indispensable suggestions for our own attempts to think about our places in an evolving universe with the aid of Peirce and offers threads of thought to be followed up by others." Robert E. Innis, University of Massachusetts Lowell - USA

This edited collection brings linguistics into contact with a millennia of works by Buddhist scholars. Examining the Buddhist contemplative tradition and its extensive writings from an interdisciplinary perspective, the authors bridge the gap between such customs and human language. To do so, they provide chapters on linguistics, history, religious studies, philosophy and semiotics. Uniting scholars from three different continents and from many disciplines and institutions, this innovative and unique book is sure to appeal to anyone interested in Buddhist traditions and linguistics.

This book is an attempt to re-evaluate some basic assumptions about language, communication, and cognition in the light of the new epistemology of autopoiesis as the theory of the living. Starting with a critique of common myths about language and communication, the author goes on to argue for a new understanding of language and cognition as functional adaptive activities in a consensual domain of interactions. He shows that such understanding is, in fact, what marks a variety of theoretical and empirical frameworks in contemporary non-Cartesian cognitive science; thus, cognitive science is in the process of working out new epistemological foundations for the study of language and cognition. In Part Two, the traditional concept of grammar is reassessed from the vantage point of auto-poietic epistemology, and an analysis of specific grammatical phenomena in English and Russian is undertaken, revealing common cognitive mechanisms at work in linguistic categories.

The Semiotics of Movement in Space explores how people move through buildings and interact with objects in space. Focusing on visitors to the Museum of Contemporary Art in Sydney, McMurtrie analyses and interprets movement and space relations to highlight new developments and applications of spatial semiotics as he proposes that people's movement options have the potential to transform the meaning of a particular space. He illustrates people's interaction with microcamera footage of people's movement through the museum from a first-person point of view, thereby providing an alternative, complementary perspective on how buildings are actually used. The book offers effective tools for practitioners to analyse people's actual and potential movement patterns to rethink spatial design options from a semiotic perspective. The applicability of the semiotic principles developed in this book is demonstrated by examining movement options in a restaurant and a cafe, with the hope that the principles can be developed and applied to other sites of displays such as shopping centres and transportation hubs. This book should appeal to scholars of visual communication, semiotics, multimodal discourse analysis and visitor studies.

The book is the first annotated reader to focus specifically on the discipline of zoosemiotics. Zoosemiotics can be defined today as the study of signification, communication and representation within and across animal species. The name for the field was proposed in 1963 by the American semiotician Thomas A. Sebeok. He also established the framework for the paradigm by finding and tightening connections to predecessors, describing terminology, developing methodology and setting directions for possible future studies. The volume includes a wide selection of original texts accompanied by editorial introductions. An extensive opening introduction discusses the place of zoosemiotics among other sciences as well as its inner dimensions; the understanding of the concept of communication in zoosemiotics, the heritage of biologist Jakob v. Uexkull; contemporary developments in zoosemiotics and other issues. Chapter introductions discuss the background of the authors and selected texts, as well as other relevant texts. The selected texts cover a wide range of topics, such as semiotic constitution of nature, cognitive capabilities of animals, typology of animal expression and many other issues. The roots of zoosemiotics can be traced back to the works of David Hume and John Locke. Great emphasis is placed on the heritage of Thomas A. Sebeok, and a total of four of his essays are included. The Reader also includes influential studies in animal communication (honey bee dance language, vervet monkey alarm calls) as well as theory elaborations by Gregory Bateson and others. The reader concludes with a section dedicated to contemporary research. Readings in Zoosemiotics is intended as a primary source of information about zoosemiotics, and also provides additional readings for students of cognitive ethology and animal communication studies.