From Digital to Analog delves into the origins of digitization and its effects on contemporary culture. The book challenges the "common sense" assertion that digitization is just another step in the evolution of the culture of the editorial, film and recorded music industries and their enforcement of copyright laws. Digital technologies in contemporary culture have paradoxically undermined and, at the same time, strengthened such practices, provoking an unprecedented quarrel over the possession of, and access to, cultural products. Agustin Berti uses the release of Agrippa (A Book of the Dead) in 1992 to study this paradox. The importance of Agrippa for digital culture studies is proven through the discussion of the frequently understated importance of the materiality of digital culture. The book develops a critique of digital technology and its alleged neutrality and transparency. Ultimately, it illustrates how Agrippa anticipated a number of contemporary phenomena such as piracy, leaks, remixes, memes, and more, forcing us to rethink the concept of digital content itself and thus the way in which culture is produced, received and preserved today. From Digital to Analog is ideal reading for a graduate student readership, especially Master candidates in the fields of Literature, Arts, Digital Humanities, Digital Culture and New Media Studies.

The unvarying essential meanings of around 1,000 symbols and symbolic themes commonly found in the art, literature and thought of all cultures through the ages are clarified.

First published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.

The articles in this volume investigate everyday textual material of sociolinguistic landscapes in the early 21st century. Sociolinguistic landscapes reflect societal change, and they enable observers to map what linguistic resources are used in various contexts and to study how these resources interact and are interpreted. The articles present not only quantitative results of the presence of languages in signs but also look into how authors and designers make use of an endless pool of linguistic resources, how visible semiotic items contribute to create a sense of space, what types of mental processes are involved in the production, and how various audiences (residents, occasional passers-by, and language regulators) interpret and construct signs and sociolinguistic landscapes to form their own understanding of semiotic space.

Audiovisual translation continues to be a dynamically developing genre, stimulated by interdisciplinary research and technological advances. This volume presents recent developments in the area. Renowned scholars in the field discuss aspects of captioning, revoicing and accessibility, as well as research methods such as eyetracking. The discussion occasionally departs from the confines of audiovisual translation proper, to tackle related areas such as translation for advertising purposes.

Everyday consumers buy into the concept of brands and their associated meanings--the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to "brand equity," the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics.
The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world.
The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

On Being in the World, first published in 1990, illumines a neglected but important area of Wittgenstein's philosophy, revealing its pertinence to the central concerns of contemporary analytic philosophy. The starting point is the idea of 'continuous aspect perception', which connects Wittgenstein's treatment of certain issues relating to aesthetics with fundamental questions in the philosophy of psychology. Professor Mulhall indicates parallels between Wittgenstein's interests and Heidegger's Being and Time, demonstrating that Wittgenstein's investigation of aspect perception is designed to cast light on much more than a bizarre type of visual experience: in reality, it highlights what is distinctively human about our behaviour in relation to things in the world, what it is that distinguishes our practical activity from that of automata. On Being in the World remains an invaluable resource for students of Wittgenstein's philosophy, as well as anyone interested in negotiating the division between analytic and continental philosophy.

This book is an interdisciplinary guide to empirical research on nonverbal behaviour. It focuses on tools and procedures to investigate body movement and gesture and the relation to cognitive, emotional, and interactive processes. NEUROGES is an objective and reliable coding system for movement behaviour and gesture. Its combination with the multi-media annotation tool ELAN results in an effective movement analysis. Rater training and rating procedures constitute an important component in movement behaviour studies. A novel algorithm assesses interrater agreement for the segmentation of the ongoing flow of behaviour. Recommendations for study designs and statistical data evaluation are given, including innovative procedures for the analysis of interactive partners' body movements.

Gunther Kress, one of the founders of social semiotics and multimodality, has made lasting contributions to these fields through his work in semiotics and meaning-making; power and identity; agency, design, production; and pedagogy and learning; in varied sites of transformation. This book brings together leading scholars in a variety of disciplines, including social semiotics, pedagogy, linguistics, media and communication studies, new literacy studies, ethnography, academic literacy, literary criticism and, more recently, medical/clinical education, to examine and build upon his work. This disciplinary diversity is evidence of the ways in which Kress' work has influenced and been influenced by a wide range of academic work and intellectual endeavors and how it has been used to lay foundations for theory-building and concept development in a varied yet connected range of areas.

The individual contributions to the book pick up the threads of the often collaborative work of the authors with Kress; they show how these approaches were subsequently developed and discuss what future trajectories the authors see for them.

Social semiotics reveals language's social meaning its structures, processes, conditions and effects in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination. Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today's hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish. Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.

This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated third edition include: new material on diagrams and data visualization a new approach to the theory of 'modality' a discussion of how images and their uses have changed since the first edition examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games ideas on the future of visual communication. Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

100 Symbols That Changed The World looks at the genesis and adoption of the world's most recognizable symbols. Universal symbols have been used as a form of communication from the Bronze Age, when the dynasties of ancient Egypt began the evolution of the thousand characters used in Egyptian hieroglyphics. In pre-Columbian America the Mayan civilization set out on a similar course, using pictures as a narrative text. With the adoption of written languages, symbols have come to represent an illustrated shorthand. The dollar sign in America evolved from colonists' trade with the Spanish, and the widespread acceptance of Spanish currency in deals. Merchants' clerks would shorten the repeated entry of "pesos" in their accounts ledgers, which needed to be written with a 'p' and an 's'. A single letter 's' with the vertical stroke of the 'p' was much quicker. Historically correct dollar signs have a single stroke through the 'S'. Symbols are also used to impart quick, recognizable safety advice. The radio activity symbol was designed in Berkley in 1946 to warn of the dangers of radioactive substances - and following the widespread use of gas masks in WWII, the trefoil symbol echoed the shape of the mask. There are many symbols of affiliation, not only to religious groups, but support of political causes or even brand loyalty. Symbols are used for identification, military markings and recognition of compatibility. They allow users to convey a large amount of information in a short space, such as the iconography of maps or an electrical circuit diagram. Symbols are an essential part of the architecture of mathematics. And in the case of the 1964 Tokyo Olympics - the first Games to be held in an Asian country - symbols allowed the organizers to create event signage that wouldn't be lost in translation. The set of Olympic sports pictograms for the Games was a novel solution, and one that was added to in Mexico and Munich. Organized chronologically, 100 Symbols That Changed The World looks at the genesis and adoption of the world's most recognizable symbols.

How we address people, where we sit, what we disclose about ourselves, how we make eye contact, and where and when we touch are signs of attitudes and emotions. Because we may not be conscious of the social or psychological significance of these signs, they are the stealth aspect of conversation. One goal of this book is to demonstrate that address, self-disclosure, seating, eye-contact, and touch are the five vital signs of conversation. Another is to increase the reader's awareness of the fact that whatever the topic of a conversation, interlocutors are also expressing their attitudes and emotions by means of these five vital signs. A final goal is to show the reader that the use of these signs varies with ethnicity, gender, and relationship. To accomplish these goals, this book provides relevant scientific information in a popular style that makes it accessible to a broad spectrum of readers concerned with interpersonal communication.

Icons of Power investigates why the image of the cat has been such a potent symbol in the art, religion and mythology of indigenous American cultures for three thousand years. The jaguar and the puma epitomize ideas of sacrifice, cannibalism, war, and status in a startling array of graphic and enduring images. Natural and supernatural felines inhabit a shape-shifting world of sorcery and spiritual power, revealing the shamanic nature of Amerindian world views. This pioneering collection offers a unique pan-American assessment of the feline icon through the diversity of cultural interpretations, but also striking parallels in its associations with hunters, warriors, kingship, fertility, and the sacred nature of political power. Evidence is drawn from the pre-Columbian Aztec and Maya of Mexico, Peruvian, and Panamanian civilizations, through recent pueblo and Iroquois cultures of North America, to current Amazonian and Andean societies. This well-illustrated volume is essential reading for all who are interested in the symbolic construction of animal icons, their variable meanings, and their place in a natural world conceived through the lens of culture. The cross-disciplinary approach embraces archaeology, anthropology, and art history.

The Semiotics of Movement in Space explores how people move through buildings and interact with objects in space. Focusing on visitors to the Museum of Contemporary Art in Sydney, McMurtrie analyses and interprets movement and space relations to highlight new developments and applications of spatial semiotics as he proposes that people's movement options have the potential to transform the meaning of a particular space. He illustrates people's interaction with microcamera footage of people's movement through the museum from a first-person point of view, thereby providing an alternative, complementary perspective on how buildings are actually used. The book offers effective tools for practitioners to analyse people's actual and potential movement patterns to rethink spatial design options from a semiotic perspective. The applicability of the semiotic principles developed in this book is demonstrated by examining movement options in a restaurant and a cafe, with the hope that the principles can be developed and applied to other sites of displays such as shopping centres and transportation hubs. This book should appeal to scholars of visual communication, semiotics, multimodal discourse analysis and visitor studies.

In Wordly Wise: The Semiotics of Discourse in Dante's Commedia, Raffaele De Benedictis proposes a new critical method in the study of the Divine Comedy and Dante's minor works. It systematically and comprehensively addresses the discursive aspect of Dante's works and focuses mainly on the reader, who, along with the author and the text, contributes to the making of discursive paths and discourse-generating functions through the act of reading. This work allows the reader to become acquainted with how meaning is generated and whether it is granted legitimacy in the text. Also, in a system of signification, sign function and sign production are not limited to the properties of the mind but are the result of working interactively with the properties of discourse, which provide directionality for the reader's enunciation(s) in action.

Poetics of the Iconotext makes available for the first time in English the theories of the respected French text/image specialist, Professor Liliane Louvel. A consolidation of the most significant theoretical materials of Louvel's two acclaimed books, L'Oeil du Texte: Texte et image dans la litterature anglophone and Texte/Image: Images A lire, textes A voir, this newly conceived work introduces English readers to the most current thinking in French text/image theory and visual studies. Focusing on the full spectrum of text/image relations, from medieval illuminated manuscripts to digital books, Louvel begins by introducing key terms and situating her work in the context of significant debates in text/image studies. Part II introduces Louvel's s typology of pictorial saturation through which she establishes a continuum along which to measure the effect of the most figurative to the most literal images upon writerly and readerly textual 'spaces.' Part III adopts a phenomenological approach towards the reading-viewing experience as expressed in conceptual categories that include the trace, focal range, synesthesia, and rhythm and speed. The result is a provocative interplay of the categorical and the subjective that invites readers to think at once more precisely and more inventively about texts, images, and the intersections between the two.

This book - written in collaboration with Rene Doursat, director of the Complex Systems Institute, Paris - adds a new dimension to Cognitive Grammars. It provides a rigorous, operational mathematical foundation, which draws from topology, geometry and dynamical systems to model iconic "image-schemas" and "conceptual archetypes". It defends the thesis that Rene Thom's morphodynamics is especially well suited to the task and allows to transform the morphological structures of perception into Gestalt-like, abstract, proto-linguistic schemas that can act as inputs into higher-level specific linguistic routines. Cognitive Grammars have drawn upon the view that the deep syntactic and semantic structures of language, such as prepositions and case roles, are grounded in perception and action. This study raises difficult problems, which thus far have not been addressed as a mathematical challenge. Cognitive Morphodynamics shows how this gap can be filled.

How we address people, where we sit, what we disclose about ourselves, how we make eye contact, and where and when we touch are signs of attitudes and emotions. Because we may not be conscious of the social or psychological significance of these signs, they are the stealth aspect of conversation. One goal of this book is to demonstrate that address, self-disclosure, seating, eye-contact, and touch are the five vital signs of conversation. Another is to increase the reader's awareness of the fact that whatever the topic of a conversation, interlocutors are also expressing their attitudes and emotions by means of these five vital signs. A final goal is to show the reader that the use of these signs varies with ethnicity, gender, and relationship. To accomplish these goals, this book provides relevant scientific information in a popular style that makes it accessible to a broad spectrum of readers concerned with interpersonal communication.

This book is about the interrelationship between nature, semiosis, metarepresentation and (self-)consciousness, and the role played by metarepresentation in evolution. Representations must have emerged via self-organization from non-representational systems (found in physics, chemistry and biology). Major steps have been the evolution of molecules, macromolecules, life, and finally cultural and symbolic systems. Representations and signs are therefore parts of a huge, possibly branching «ladder of beings. Metarepresentations - images representing images, language about language and language-use, thoughts about thoughts - constitute a fascinating theme within such diverse areas of research as philosophy, literature, theology, anthropology and history, neuroscience, psychology and linguistics. The contributions to this book reflect this variety of different, but often interrelated perspectives on metarepresentation. They also exemplify the difficulties of a truly interdisciplinary discourse and show how one may start such a discourse in the field of semiotics, understood as a meta-discipline which brings together all scientific enterprises dealing with human mind and human culture.

This book challenges the framing of comedic acts as apolitical and it adopts a multimodal critical discourse approach to interrogate the performance of comedy as a form of power. It proposes using Bakhtin's carnivalesque as the analytic tool to distil for readers key differences between humour as banal and humour as critical (and political) in today's social media. Drawing from critical theory and cultural studies, this book takes an interdisciplinary approach in formulating a contemporary view of power that reflects social realities not only in the digital economy but also in a world that is increasingly authoritarian. With the proposition of newer theoretical lenses in this book, scholars and social scientists can then find a way to shift the conversation to uncover the evolving voices of (existing and newer) power holders in the shared digital space; and to view current social realities as a continual project in unpacking and understanding the adaptive ways of the human spirit.

This book is an attempt to re-evaluate some basic assumptions about language, communication, and cognition in the light of the new epistemology of autopoiesis as the theory of the living. Starting with a critique of common myths about language and communication, the author goes on to argue for a new understanding of language and cognition as functional adaptive activities in a consensual domain of interactions. He shows that such understanding is, in fact, what marks a variety of theoretical and empirical frameworks in contemporary non-Cartesian cognitive science; thus, cognitive science is in the process of working out new epistemological foundations for the study of language and cognition. In Part Two, the traditional concept of grammar is reassessed from the vantage point of auto-poietic epistemology, and an analysis of specific grammatical phenomena in English and Russian is undertaken, revealing common cognitive mechanisms at work in linguistic categories.

This book introduces the concept of Inquiry Graphics, which positions graphics as significant and integrated tools of inquiry in higher education teaching and research. Simply put, the book explores the nuances of thinking and learning with digital images as types of graphics. Although the amount of images in modern life is overwhelming, they have been scarcely explored and understood as integral to concept and knowledge development within higher education practice. This book reflects on why and how digital photographs can be adapted and used in teaching and research contexts. It provides practical examples and applications, as well as theoretical foundations, building on a range of perspectives, such as Peircean triadic sign and approaches to conceptual development. Ultimately, it builds on diverse approaches to make a case for exploring knowledge and analysing concepts and images in a non-dualist and pluralist manner. This unique book will appeal to scholars and students in education studies and educational research, media and communication, and anyone interested in applied semiotics, visual and multimodal pedagogy and learning.

This book opposes the position that meanings can be explained by way of intralinguistic relations, as in structural linguistics and its successors, and rejects definitional descriptions of meaning as well as naturalistic accounts. The idea that we are able to live by strings of mere signifiers is shown to rest on a misconception. Ruthrof also attempts an explanation of why arguments grounded in a post-Saussurean view of language, as for instance certain feminist theories, find it so difficult to show how precisely the body can be reclaimed as an integral part of linguistic signs. In reinstating the body in language, Ruthrof draws on Peirce, Husserl, Heidegger, Wittgenstein and Derrida, cognitive linguistics and rhetoric, as well as on the writings of Helen Keller.

In their struggle for universal suffrage, the Chartists adapted language to further their cause. Adopting the prevailing keywords of the time and reformulating them within their own cultural environment, the Chartists defined and redefined their own political identity and interpreted the situation they lived in. This book is a case study of Chartism as an example of how radical political movements present themselves in language and how they appear in networks of meaning. Chartist vocabulary and keywords are studied in their historical context and decoded according to political, social and cultural significance. Set in constitutional politics of the time, the Chartist network of keywords includes allusions to a radical past and reaches out into an imaginary future of a liberal market economy and social policy. The three main concerns in the Chartist struggle were the individual, Britain as a nation and the influence of political movements abroad.