This edited volume is the first specialized book in English about the Swiss zoologist and anthropologist Adolf Portmann (1897-1982). It provides a clarification and update of Portmann's theoretical approach to the phenomenon of life, characterized by terms such as "inwardness" and "self-presentation." Portmann's concepts of secondary altriciality and the social uterus have become foundational in philosophical anthropology, providing a benchmark of the difference between humans and animals. In its content, this book brings together two approaches: historical and philosophical analysis of Portmann's studies in the life sciences and application of Portmann's thought in the fields of biology, anthropology, and biosemiotics. Significant attention is also paid to the methodological implications of his intended reform of biology. Besides contributions from contemporary biologists, philosophers, and historians of science, this volume also includes a translation of an original essay by Portmann and a previously unpublished manuscript from his most remarkable English-speaking interpreter, philosopher Marjorie Grene. Portmann's conception of life is unique in its focus on the phenomenal appearance of organisms. Confronted with the enormous amount of scientific knowledge being produced today, it is even clearer than it was during Portmann's lifetime that although biologists employ physical and chemical methods, biology itself is not (only) physics and chemistry. These exact methods must be applied according to what has meaning for living beings. If biology seeks to understand organisms as autonomous agents, it needs to take display and the interpretation of appearances as basic characteristics of life. The topic of this book is significantly relevant to the disciplines of theoretical biology, philosophy, philosophical anthropology, and biosemiotics. The recent epigenetic turn in biology, acknowledging the interconnections between organismal development, morphology and communication, presents an opportunity to revisit Portmann's work and to reconsider and update his primary ideas in the contemporary context.

This book investigates possible common objects of inquiry in philosophy of language and literature. The topics discussed include proper names (analyzed from different theoretical perspectives), fictional names, truth in fiction, ontological status and metaphysics of fictional characters, metaphor, representation, interpretation, and other issues connecting research in philosophy of language with philosophy of literature. Theoretical frameworks include Millian semantics, Fregean semantics, hybrid semantics, realism, antirealism, and metaphorical expressivism.

Semiotics is a superpower for marketers. It generates profits for brands. It's a proven, powerful method of uncovering consumer insight and tailoring brand strategies that work. Companies such as Unilever and P&G attest to the success of Lawes semiotics in stimulating innovation and boosting sales. This book makes semiotics accessible. You can do semiotics. All agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands. Using Semiotics in Marketing is an acclaimed how-to guide. It's the only book on semiotics ever published that sets out a complete blueprint for research projects. Clear instructions show how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings. Newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations. Start using semiotics today. Position and launch new brands. Rejuvenate established brands. Design products and packaging. Inspire timely and provocative ad campaigns. Innovate. See the future.

What is the relationship between the ideas of the Enlightenment and the culture and ideology of the French Revolution? This book takes up that classic question by concentrating on changing conceptions of language and, especially, signs during the second half of the eighteenth century. The author traces, first, the emergence of a new interest in the possibility of gestural communication within the philosophy, theater, and pedagogy of the last decades of the Old Regime. She then explores the varied uses and significance of a variety of semiotic experiments, including the development of a sign language for the deaf, within the language politics of the Revolution. A Revolution in Language shows not only that many key revolutionary thinkers were unusually preoccupied by questions of language, but also that prevailing assumptions about words and other signs profoundly shaped revolutionaries' efforts to imagine and to institute an ideal polity between 1789 and the start of the new century. This book reveals the links between Enlightenment epistemology and the development of modern French political culture.

Verbal silence touches on every possible aspect of daily life. This book provides a full linguistic analysis of the role of silence in language, exploring perspectives from semantics, semiotics, pragmatics, phonetics, syntax, grammar and poetics, and taking into account a range of spoken and written contexts. The author argues that silence is just as communicative in language as speech, as it results from the deliberate choice of the speaker, and serves functions such as informing, conveying emotion, signalling turn switching, and activating the addresser. Verbal silence is used, alongside speech, to serve linguistic functions in all areas of life, as well as being employed in a wide variety of written texts. The forms and functions of silence are explained, detailed and illustrated with examples taken from both written texts and real-life interactions. Engaging and comprehensive, this book is essential reading for anyone interested in this fascinating linguistic phenomenon.

This Element argues for a perspective on literary translation based around the idea of ludification, using concrete poetry as a test case. Unlike rational-scientific models of translating, ludic translation downplays the linear transmission of meaning from one language into another. It foregrounds instead the open-ended, ergodic nature of translation, where the translator engages with and responds to an original work in an experimental and experiential manner. Focusing on memes rather than signs, ludic translation challenges us to adopt an oblique lens on literary texts and deploy verbal as well as nonverbal resources to add value to an original work. Such an approach is especially amenable to negotiating apparently untranslatable writing like concrete poems across languages, modes, and media. This Element questions assumptions about translatability and opens the discursive space of literary writing to transgressive articulation and multimodal performance. This title is also available as Open Access on Cambridge Core.

This Pivot studies the influence of Julia Kristeva's work on American literary and film studies. Chapters consider this influence via such innovative approaches as Hortense Spillers's and Jack Halberstam's to Paule Marshall's fiction and Bram Stoker's Dracula, respectively. The book also considers how critics in the United States receive Kristeva's work on French feminism, semiotics, and psychoanalytic writing in complex, controversial ways, especially on the question of marginalized populations. Examples include Kelly Oliver and Benigno Trigo on Orson Welles's The Lady from Shanghai and Touch of Evil as well as Frances Restuccia on David Lynch's Mulholland Drive. Carol Mastrangelo Bove also examines Kristeva's take on the US in her essays and fiction, which provide a vital part of the dialogue with American critics. Like them, Bove incorporates Kristeva's thought in her own creative readings of little-known authors and directors including Christiane Rochefort, Nancy Savoca, and Frank Lentricchia.

Contrary to the usual image of the press as cantankerous, obstinate, and ubiquitous in its search for truth, Edward Herman and Noam Chomskydepict how an underlying elite consensus largely structures all facetsof the news. They skillfully dissect the way in which the marketplace and the economics of publishing significantly shape the news. They reveal how issues are framed and topics chosen. What emerges from this pathbreaking work is an account of just how propagandistic our mass media are, and how we can learn ro read them and see their funtion in a radically new way.

Showcases the energy and diversity of the young field of music semiology, appealing to readers who want to explore the meaning of music in our lives. The Dawn of Music Semiology showcases the work of nine leading musicologists, inspired by the work of Jean-Jacques Nattiez, the founding father of music semiology. Now entering its fifth decade as Nattiez enters his eighth,music semiology, or music semiotics, is still a young, vibrant field, and this book reflects its energy and diversity. It appeals to readers wanting to explore the meaning of music in our lives and to understand the ways of appreciating the complexities that lie behind its simple beauty and direct impact on us. Following a preface by Pierre Boulez and an introduction by the editors, nine chapters discuss the latest thinking about general considerations such as music and gesture, the psychology of music, and the role of ethnotheory. The volume offers new research on topics as diverse as modeling folk polyphony, spatialization in the Darmstadt repertoire, Schenker's theory of musical content, compositional modernism from Wagner to Boulez, current music theory terminology, and Maderna's use of folk music in serial composition. CONTRIBUTORS: Kofi Agawu, Simha Arom, Rossana Dalmonte, Irene Deliege, Jonathan Dunsby, Jonathan Goldman, Nicolas Meeus, Jean Molino, Arnold Whittall Jonathan Dunsby is Professor of Music Theory at the Eastman School of Music, University of Rochester. Jonathan Goldman is Professor of Musicology at the University of Montreal.

This book presents 18 highly influential essays on Chinese literature and semiotics by Professor Zhao Yiheng, including his analysis and discussions of the development of Chinese literature and its characteristics from traditional to modern times. It is divided into three parts: traditional Chinese literature, contemporary Chinese literature, and semiotics. In the first part, Professor Zhao summarizes the core elements of narrative cultural relations, ethical dilemmas, and narrative features. He also provides a comprehensive description of the formal structures in Chinese traditional literature. Taking the traditional Chinese play White Rabbit as a case, he discusses the connections between the narrative structure and the characteristics of Chinese novels and stratification of Chinese culture.

This book introduces the concept of Inquiry Graphics, which positions graphics as significant and integrated tools of inquiry in higher education teaching and research. Simply put, the book explores the nuances of thinking and learning with digital images as types of graphics. Although the amount of images in modern life is overwhelming, they have been scarcely explored and understood as integral to concept and knowledge development within higher education practice. This book reflects on why and how digital photographs can be adapted and used in teaching and research contexts. It provides practical examples and applications, as well as theoretical foundations, building on a range of perspectives, such as Peircean triadic sign and approaches to conceptual development. Ultimately, it builds on diverse approaches to make a case for exploring knowledge and analysing concepts and images in a non-dualist and pluralist manner. This unique book will appeal to scholars and students in education studies and educational research, media and communication, and anyone interested in applied semiotics, visual and multimodal pedagogy and learning.

An ambitious look at the African novel and its connections to African philosophy in the twentieth and twenty-first centuries The African Novel of Ideas focuses on the role of the philosophical novel and the place of philosophy more broadly in the intellectual life of the African continent, from the early twentieth century to today. Examining works from the Gold Coast, South Africa, Uganda, and Zimbabwe, and tracing how such writers as J. E. Casely Hayford, Imraan Coovadia, Tendai Huchu, Jennifer Nansubuga Makumbi, and Stanlake Samkange reconcile deep contemplation with their social situations, Jeanne-Marie Jackson offers a new way of reading and understanding African literature. Jackson begins with Fante anticolonial worldliness in prenationalist Ghana, moves through efforts to systematize Shona philosophy in 1970s Zimbabwe, looks at the Ugandan novel Kintu as a treatise on pluralistic rationality, and arrives at the treatment of "philosophical suicide" by current southern African writers. As Jackson charts philosophy's evolution from a dominant to marginal presence in African literary discourse across the past hundred years, she assesses the push and pull of subjective experience and abstract thought. The first major transnational exploration of African literature in conversation with philosophy, The African Novel of Ideas redefines the place of the African experience within literary history.

A landmark work of literary criticism Northrop Frye's Anatomy of Criticism is the magnum opus of one of the most important and influential literary theorists of the twentieth century. Breaking with the practice of close reading of individual texts, Frye seeks to describe a common basis for understanding the full range of literary forms by examining archetypes, genres, poetic language, and the relations among the text, the reader, and society. Using a dazzling array of examples, he argues that understanding "the structure of literature as a total form" also allows us to see the profoundly liberating effect literature can have.

This book offers fresh critical insights to the field of children's literature translation studies by applying the concept of transcreation, established in the creative industries of the globalized world, to bring to the fore the transformative, transgressional and creative aspects of rewriting for children and young audiences. This socially situated and culturally dependent practice involves ongoing complex negotiations between creativity and normativity, balancing text-related problems and genre conventions with readers' expectations, constraints imposed by established, canonical translations and publishers' demands. Focussing on the translator's strategies and decision-making process, the book investigates phenomena where transcreation is especially at play in children's literature, such as dual address, ambiguity, nonsense, humour, play on words and other creative language use; these also involve genre-specific requirements, for example, rhyme and rhythm in poetry. The book draws on a wide range of mostly Anglophone texts for children and their translations into languages of limited diffusion to demonstrate the numerous ways in which information, meaning and emotions are transferred to new linguistic and cultural contexts. While focussing mostly on interlingual transfer, the volume analyses a variety of translation types from established, canonical renditions by celebrity translators to non-professional translations and intralingual rewritings. It also examines iconotextual dynamics of text and image. The book employs a number of innovative methodologies, from cognitive linguistics and ethnolinguistics to semiotics and autoethnographic approaches, going beyond text analysis to include empirical research on children's reactions to translation strategies. Highlighting the complex dynamics at work in the process of transcreating for children, this volume is essential reading for students and researchers in translation studies, children's fiction and adaptation studies.

"S/Z "is the linguistic distillation of Barthes's system of semiology, a science of signs and symbols, in which Balzac's novella," Sarrasine," is dissected semantically to uncover layers of hidden meaning.

This book challenges the framing of comedic acts as apolitical and it adopts a multimodal critical discourse approach to interrogate the performance of comedy as a form of power. It proposes using Bakhtin's carnivalesque as the analytic tool to distil for readers key differences between humour as banal and humour as critical (and political) in today's social media. Drawing from critical theory and cultural studies, this book takes an interdisciplinary approach in formulating a contemporary view of power that reflects social realities not only in the digital economy but also in a world that is increasingly authoritarian. With the proposition of newer theoretical lenses in this book, scholars and social scientists can then find a way to shift the conversation to uncover the evolving voices of (existing and newer) power holders in the shared digital space; and to view current social realities as a continual project in unpacking and understanding the adaptive ways of the human spirit.

Discourses of Southeast Asia presents the latest Southeast Asian research in Systemic Functional Linguistics (SFL). SFL provides a sophisticated social semiotic architecture for exploring meaning in languages and texts in the context of Southeast Asia. This edited volume examines the ideational, interpersonal and textual metafunctions in the domains of education, media, translation and language typology. It applies SFL in text analysis so as to be relevant to theory, research and professional practice. This book brings together 12 original chapters by both seasoned and emerging scholars. Their chapters study the 'native' languages of Southeast Asia: Indonesian, Malay, Tagalog, Thai and Vietnamese, and relatively newer languages in Southeast Asia: English and Mandarin. The chapters analyze a variety of texts, namely advertisements, classroom interactions, corporate reports, dramas, interviews, media reports, narratives, novels, textbooks and video clips. This volume captures the exciting and productive state of the art of SFL in Southeast Asia. It will be of particular interest to scholars trying to understand the application of SFL in this region.

Dating back to antiquity, semiotics is both a "technique" and a "science" that aims to understand the nature of meaning. An academic discipline in its own right, semiotics uses signs, such as words and symbols, to think, communicate, reflect, transmit, and preserve knowledge. Since the initial publication of The Quest for Meaning in 2007, the world has changed dramatically with the advent of online culture, new technologies, and new ways of making signs and symbols. Updated to reflect these many changes, the second edition includes a comprehensive chapter on the use of semiotics in the Internet age. Written in a student-friendly style, featuring examples from everyday life, the book explains what semiotics is all about and why it is so important for gaining insights into our elusive and mysterious human nature.

From a leading figure in comparative literature, a major new survey of the field that points the way forward for a discipline undergoing rapid changes Literary studies are being transformed today by the expansive and disruptive forces of globalization. More works than ever circulate worldwide in English and in translation, and even national traditions are increasingly seen in transnational terms. To encompass this expanding literary universe, scholars and teachers need to increase their linguistic and cultural resources, rethink their methods and training, and reconceive the place of literature and criticism in the world. In Comparing the Literatures, David Damrosch integrates comparative, postcolonial, and world-literary perspectives to offer a comprehensive overview of comparative studies and its prospects in a time of great upheaval and great opportunity. Comparing the Literatures looks both at institutional forces and at key episodes in the life and work of comparatists who have struggled to define and redefine the terms of literary analysis over the past two centuries, from Johann Gottfried Herder and Germaine de Stael to Edward Said, Gayatri Spivak, Franco Moretti, and Emily Apter. With literary examples ranging from Ovid and Kalidasa to James Joyce, Yoko Tawada, and the internet artists Young-Hae Chang Heavy Industries, Damrosch shows how the main strands of comparison-philology, literary theory, colonial and postcolonial studies, and the study of world literature-have long been intertwined. A deeper understanding of comparative literature's achievements, persistent contradictions, and even failures can help comparatists in literature and other fields develop creative responses to today's most important questions and debates. Amid a multitude of challenges and new possibilities for comparative literature, Comparing the Literatures provides an important road map for the discipline's revitalization.

This Brief provides an in-depth discussion of five major points of intersection between philosophy and cultural psychology. The first chapter frames central analytical and normative threads, foregrounding the focal notion of thresholds of sense. The second chapter explores the nature of contexts, situations, and backgrounds of meaning-making following the lead of John Dewey, Ben-Ami Scharfstein, and Gernot Boehme. Chapter three examines the complementary analytical power of the semiotic resources developed in the work of Peirce, Buhler, and Cassirer. Chapter four shows the heuristic fertility and psychological bearing of Susanne Langer's feeling-based aesthetic model of minding. The final chapter establishes affectivation as the inescapable consequence of human beings giving life to themselves by giving life to signs. The Brief concludes with three commentaries from leading researchers in the area. The chapters weave together interlocking themes: the nature of embodied perception, the variety of contexts and semiotic frameworks and their schematization of thresholds of meaning-making, the role of art and theories of imagination both in cultural psychology and in philosophy, and the centrality of feeling in all forms of meaning-making. Between Philosophy and Cultural Psychology will be of interest to cognitive and cultural psychologists as well as researchers and upper-graduate students in philosophy and related psychology fields.

Die Erforschung von Sprache im oeffentlichen Raum (Linguistic Landscapes, LL) hat sich in den vergangen 20 Jahren als Teilgebiet der Soziolinguistik, der Semiotik und anderer Disziplinen fest etabliert. Der vorliegende Band gibt einen UEberblick zu zentralen Ansatzen der LL-Forschung mit einem Bezug zur deutschen Sprache. Die Beitrage stellen aktuelle Studien aus dem deutschsprachigen Raum, zu Deutsch als Minderheitensprache sowie aus Landern mit einer ausgepragten DaF-Tradition vor. Sie thematisieren sprachstrukturelle und soziolinguistische ebenso wie didaktische, methodische und technologische Aspekte. Damit tragt der Band zu einer Systematisierung der deutschsprachigen LL-Forschung bei, gibt Impulse fur internationale Diskussionen und benennt wichtige Desiderata.

This highly readable book develops a numanistic, and specifically semiotic approach to multiculturalism. It reveals how semiotics provides fresh and valuable insights into multiculturalism: in contrast to the binary logic of dualistic philosophy, semiotic logic does not understand the value of truth in rigid terms of 'true' or 'false', 'right' or 'wrong' only. The value of truth resides in meaning, which is a dynamic, evolutionary phenomenon, rooted, nevertheless, in factuality. Drawing on recent developments in biosemiotics, the book presents a theoretical approach to multiculturalism, regarding the lives of people living in multicultural environments. Rather than analyzing political or economic phenomena, it offers a semiotic analysis of multiculturalism and discusses its educational implications. It also invites readers to regard learning as a phenomenon of ecological sign growth and to understand multiculturalism along the same lines. As such, it brings together the life and social sciences and the humanities in a unified perspective, in an approach fitting postmodernism. Developing a postmodern philosophy for contemporary non-experts, which allows distancing from political discourse in favor of a posthumanistic stand, where altruism is seen as an opportunity, not a threat, this book appeals to a wide readership, from scholars seeking state-of-the-art theories to general readers looking for a thought-provoking and enlightening read.

This book analyses the Youth Justice Conferencing Program in New South Wales, Australia. Exploring this form of diversionary justice from the perspectives of functional linguistics and performance studies, the authors combine close textual analysis with ethnographic research methodologies. They examine how participants use the discourse semantic resources available to them to achieve such outcomes as reparation for the victim, reintegration of the offender into the community, and reconciliation between the various parties. This uniquely-researched work is sure to be of interest to students and scholars of applied linguistics, sociolinguistics and discourse analysis.

This book is a theoretical account for general psychology of how human beings meaningfully relate with their bodies-- from the basic physiological processes upwards to the highest psychological functions of religiosity, ethical reasoning, and devotional practices. It unites art and science into a new theory of affective synthesis that human minds are constantly involved in their everyday life worlds. Provides a new theory of aesthetic synthesis; Demonstrates the links between art and science; Provides a new understanding of the role of affect in human cognition.

This book introduces multimodality and technology as key concepts for understanding learning in the 21st century. The author investigates how a nationwide socio-educational policy in Uruguay becomes recontextualised across time/space scales, impacting interaction and learning in an English as a Foreign Language classroom. The book introduces scalar analysis to better understand the situated and fractal nature of education policy as meaning-making, subsequently defining learning from a multimodal socio-semiotic approach. The analytical integration of different policy scales shows what policy means to various stakeholders, and what learning means for students and teachers. This depends both on how they position themselves and how they engage with the policy educational media. This innovative book will appeal to students and scholars of technology and learning, as well as multimodality.