This open access book promotes the idea that all media types are multimodal and that comparing media types, through an intermedial lens, necessarily involves analysing these multimodal traits. The collection includes a series of interconnected articles that illustrate and clarify how the concepts developed in Ellestroem's influential article The Modalities of Media: A Model for Understanding Intermedial Relations (Palgrave Macmillan, 2010) can be used for methodical investigation and interpretation of media traits and media interrelations. The authors work with a wide range of old and new media types that are traditionally investigated through limited, media-specific concepts. The publication is a significant contribution to interdisciplinary research, advancing the frontiers of conceptual as well as practical understanding of media interrelations. This is the first of two volumes. It contains Ellestroem's revised article and six other contributions focusing especially on media integration: how media products and media types are combined and merged in various ways.

This open access book promotes the idea that all media types are multimodal and that comparing media types, through an intermedial lens, necessarily involves analysing these multimodal traits. The collection includes a series of interconnected articles that illustrate and clarify how the concepts developed in Ellestroem's influential article The Modalities of Media: A Model for Understanding Intermedial Relations (Palgrave Macmillan, 2010) can be used for methodical investigation and interpretation of media traits and media interrelations. The authors work with a wide range of old and new media types that are traditionally investigated through limited, media-specific concepts. The publication is a significant contribution to interdisciplinary research, advancing the frontiers of conceptual as well as practical understanding of media interrelations. This is the second of two volumes. It contains a concluding article by Ellestroem and seven contributions concentrated on the issue of media transformations: how media characteristics are transferred and transfigured among various media products and media types.

This book develops Gregory Bateson's ideas regarding "communication about relationship" in animals and human beings, and even nations. It bases itself on Bateson's theory of relational communication, as he described it in the zoosemiotics of octopus, mammals, birds, and human beings. This theory includes, for example, the roles of metaphor, play, analog and digital communication, metacommunication, and Laws of Form. It is organized around a letter from Gregory Bateson to his fellow cybernetic thinker Warren McCulloch at the time of the Cuban Missile Crisis. In this letter Bateson argued that what we would today call zoosemiotics, including Bateson's own (previously unpublished) octopus research, should be made a basis for understanding the relationship between the two blocs of the Cold War. Accordingly the book shows how Bateson understood interactive processes in the biosemiotics of conflict and peacemaking, which are analyzed using examples from recent animal studies, from primate studies, and from cultural anthropology. The Missile Crisis itself is described in terms of Bateson's critique of game theory which he felt should be modified by an understanding of the zoosemiotics of relational communication. The book also includes a previously unpublished piece by Gregory Bateson on wolf behavior and metaphor/ abduction.

Ferdinand de Saussure is commonly regarded as one of the fathers of 20th Century Linguistics. His lectures, posthumously published as the Course in General Linguistics ushered in the structuralist mode which marked a key turning point in modern thought. Philosophers such as Jacques Derrida and Roland Barthes, psychoanalysts such as Jacques Lacan, the anthropologist ClaudeLevi-Strauss and linguists such as Noam Chomsky all found an important influence for their work in the pages of Saussure's text. Published 100 years after Saussure's death, this new edition of Roy Harris's authoritative translation is now available in the Bloomsbury Revelations series with a substantial new introduction exploring Saussure's contemporary influence and importance.

This book examines semiotics, meaning-making and the co-construction of relations in transmodal communications. Through the lens of transpositioning - the multiple and interwoven layers of emplacements and positionings that are entailed in communications which cross and transcend the boundaries that have historically shaped our thinking about the world and its inhabitants - the chapters interrogate digital languaging and literacies, and how transmodal communications shape identities, belongings and relationships, with particular attention paid to issues of equity and social justice. The chapter authors consider both transmodalities and critical cosmopolitanism as they analyze empirical data from youth, adults and researchers participating in a project that digitally connects youth to share their lives across diverse and under-resourced global communities. In offering this multi-perspectival, multi-voiced volume, the authors portray and address methodological issues in researching transglobal transmodal communications.

This book introduces relational thinking to political analysis. Instead of merely providing an overview of possible trajectories for articulating a relational political analysis, Peeter Selg and Andreas Ventsel put forth a concrete relational theory of the political, which has implications for research methodology, culminating in a concrete method they call political form analysis. In addition, they sketch out several applications of this theory, methodology and method. They call their approach "political semiotics" and argue that it is a fruitful way of conducting research on power, governance and democracy - the core dimensions of the political - in a manner that is envisioned in numerous discussions of the "relational turn" in the social sciences. It is the first monograph that attempts to outline an approach to the political that would be relational throughout, from its meta theoretical and theoretical premises through to its methodological implications, methods and empirical applications.

This book explores verbal and non-verbal communication from a social anthropological viewpoint, drawing on ethnographic data from fieldwork in East Africa. It gives an overview of developments since the 1960s in the anthropology of language use and how these have influenced the author's thinking. The volume makes the argument that language and other forms of communication involve semiotic transactions between interlocuters; that such communicative exchanges do more than convey information; and that they give identity to the recipients of such transactions who reciprocate by defining speakers. The density and situational totality of such semiotic exchange can moreover be regarded as a kind of materiality, both in terms of their impact on social interaction and in how interlocuters interact bodily as well as verbally among themselves.

This book provides an in-depth analysis of language and tourist mobility within an adventure tourism context. It uses a critical and ethnographic approach, contributing to poststructuralist perspectives of social life that are currently undergoing considerable changes on social, political, cultural and linguistic levels. Drawing upon an array of data sources collected over five years on two continents, it examines and compares the way language and communication (e.g. speech, written texts, visual resources) are used within the production of place-making practices in two of the world's top adventure tourism destinations: Interlaken, Switzerland and Queenstown, New Zealand. It centres on issues such as cross-cultural discourses, transcultural texts, and semiotic landscapes.

This book presents 18 highly influential essays on Chinese literature and semiotics by Professor Zhao Yiheng, including his analysis and discussions of the development of Chinese literature and its characteristics from traditional to modern times. It is divided into three parts: traditional Chinese literature, contemporary Chinese literature, and semiotics. In the first part, Professor Zhao summarizes the core elements of narrative cultural relations, ethical dilemmas, and narrative features. He also provides a comprehensive description of the formal structures in Chinese traditional literature. Taking the traditional Chinese play White Rabbit as a case, he discusses the connections between the narrative structure and the characteristics of Chinese novels and stratification of Chinese culture.

This book introduces the concept of Inquiry Graphics, which positions graphics as significant and integrated tools of inquiry in higher education teaching and research. Simply put, the book explores the nuances of thinking and learning with digital images as types of graphics. Although the amount of images in modern life is overwhelming, they have been scarcely explored and understood as integral to concept and knowledge development within higher education practice. This book reflects on why and how digital photographs can be adapted and used in teaching and research contexts. It provides practical examples and applications, as well as theoretical foundations, building on a range of perspectives, such as Peircean triadic sign and approaches to conceptual development. Ultimately, it builds on diverse approaches to make a case for exploring knowledge and analysing concepts and images in a non-dualist and pluralist manner. This unique book will appeal to scholars and students in education studies and educational research, media and communication, and anyone interested in applied semiotics, visual and multimodal pedagogy and learning.

This book explores verbal and non-verbal communication from a social anthropological viewpoint, drawing on ethnographic data from fieldwork in East Africa. It gives an overview of developments since the 1960s in the anthropology of language use and how these have influenced the author's thinking. The volume makes the argument that language and other forms of communication involve semiotic transactions between interlocuters; that such communicative exchanges do more than convey information; and that they give identity to the recipients of such transactions who reciprocate by defining speakers. The density and situational totality of such semiotic exchange can moreover be regarded as a kind of materiality, both in terms of their impact on social interaction and in how interlocuters interact bodily as well as verbally among themselves.

This book offers fresh critical insights to the field of children's literature translation studies by applying the concept of transcreation, established in the creative industries of the globalized world, to bring to the fore the transformative, transgressional and creative aspects of rewriting for children and young audiences. This socially situated and culturally dependent practice involves ongoing complex negotiations between creativity and normativity, balancing text-related problems and genre conventions with readers' expectations, constraints imposed by established, canonical translations and publishers' demands. Focussing on the translator's strategies and decision-making process, the book investigates phenomena where transcreation is especially at play in children's literature, such as dual address, ambiguity, nonsense, humour, play on words and other creative language use; these also involve genre-specific requirements, for example, rhyme and rhythm in poetry. The book draws on a wide range of mostly Anglophone texts for children and their translations into languages of limited diffusion to demonstrate the numerous ways in which information, meaning and emotions are transferred to new linguistic and cultural contexts. While focussing mostly on interlingual transfer, the volume analyses a variety of translation types from established, canonical renditions by celebrity translators to non-professional translations and intralingual rewritings. It also examines iconotextual dynamics of text and image. The book employs a number of innovative methodologies, from cognitive linguistics and ethnolinguistics to semiotics and autoethnographic approaches, going beyond text analysis to include empirical research on children's reactions to translation strategies. Highlighting the complex dynamics at work in the process of transcreating for children, this volume is essential reading for students and researchers in translation studies, children's fiction and adaptation studies.

From a leading figure in comparative literature, a major new survey of the field that points the way forward for a discipline undergoing rapid changes Literary studies are being transformed today by the expansive and disruptive forces of globalization. More works than ever circulate worldwide in English and in translation, and even national traditions are increasingly seen in transnational terms. To encompass this expanding literary universe, scholars and teachers need to increase their linguistic and cultural resources, rethink their methods and training, and reconceive the place of literature and criticism in the world. In Comparing the Literatures, David Damrosch integrates comparative, postcolonial, and world-literary perspectives to offer a comprehensive overview of comparative studies and its prospects in a time of great upheaval and great opportunity. Comparing the Literatures looks both at institutional forces and at key episodes in the life and work of comparatists who have struggled to define and redefine the terms of literary analysis over the past two centuries, from Johann Gottfried Herder and Germaine de Stael to Edward Said, Gayatri Spivak, Franco Moretti, and Emily Apter. With literary examples ranging from Ovid and Kalidasa to James Joyce, Yoko Tawada, and the internet artists Young-Hae Chang Heavy Industries, Damrosch shows how the main strands of comparison-philology, literary theory, colonial and postcolonial studies, and the study of world literature-have long been intertwined. A deeper understanding of comparative literature's achievements, persistent contradictions, and even failures can help comparatists in literature and other fields develop creative responses to today's most important questions and debates. Amid a multitude of challenges and new possibilities for comparative literature, Comparing the Literatures provides an important road map for the discipline's revitalization.

This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its "black-and-white" tradition - calligraphy and painting - in the construction of a national image.

This is the first book of its kind that explains the basic concepts, theoretical foundations and systematic research of linguistic semiotics, so as to establish a well-founded framework for linguistic semiotics as an independent discipline. While examining the major claims of different schools of semiotics, it also addresses 12 central issues concerning linguistic semiotics, and outlines semiotic studies in China focusing on the multiple research areas and accomplishments. In addition to illustrations and tables, the book offers an "Index of References in Linguistic Semiotics" consisting of 1,063 entries, including monographs, journal papers, conference proceedings, etc. in Chinese, English and Russian.

This book challenges the framing of comedic acts as apolitical and it adopts a multimodal critical discourse approach to interrogate the performance of comedy as a form of power. It proposes using Bakhtin's carnivalesque as the analytic tool to distil for readers key differences between humour as banal and humour as critical (and political) in today's social media. Drawing from critical theory and cultural studies, this book takes an interdisciplinary approach in formulating a contemporary view of power that reflects social realities not only in the digital economy but also in a world that is increasingly authoritarian. With the proposition of newer theoretical lenses in this book, scholars and social scientists can then find a way to shift the conversation to uncover the evolving voices of (existing and newer) power holders in the shared digital space; and to view current social realities as a continual project in unpacking and understanding the adaptive ways of the human spirit.

Discourses of Southeast Asia presents the latest Southeast Asian research in Systemic Functional Linguistics (SFL). SFL provides a sophisticated social semiotic architecture for exploring meaning in languages and texts in the context of Southeast Asia. This edited volume examines the ideational, interpersonal and textual metafunctions in the domains of education, media, translation and language typology. It applies SFL in text analysis so as to be relevant to theory, research and professional practice. This book brings together 12 original chapters by both seasoned and emerging scholars. Their chapters study the 'native' languages of Southeast Asia: Indonesian, Malay, Tagalog, Thai and Vietnamese, and relatively newer languages in Southeast Asia: English and Mandarin. The chapters analyze a variety of texts, namely advertisements, classroom interactions, corporate reports, dramas, interviews, media reports, narratives, novels, textbooks and video clips. This volume captures the exciting and productive state of the art of SFL in Southeast Asia. It will be of particular interest to scholars trying to understand the application of SFL in this region.

This Brief provides an in-depth discussion of five major points of intersection between philosophy and cultural psychology. The first chapter frames central analytical and normative threads, foregrounding the focal notion of thresholds of sense. The second chapter explores the nature of contexts, situations, and backgrounds of meaning-making following the lead of John Dewey, Ben-Ami Scharfstein, and Gernot Boehme. Chapter three examines the complementary analytical power of the semiotic resources developed in the work of Peirce, Buhler, and Cassirer. Chapter four shows the heuristic fertility and psychological bearing of Susanne Langer's feeling-based aesthetic model of minding. The final chapter establishes affectivation as the inescapable consequence of human beings giving life to themselves by giving life to signs. The Brief concludes with three commentaries from leading researchers in the area. The chapters weave together interlocking themes: the nature of embodied perception, the variety of contexts and semiotic frameworks and their schematization of thresholds of meaning-making, the role of art and theories of imagination both in cultural psychology and in philosophy, and the centrality of feeling in all forms of meaning-making. Between Philosophy and Cultural Psychology will be of interest to cognitive and cultural psychologists as well as researchers and upper-graduate students in philosophy and related psychology fields.

This book introduces multimodality and technology as key concepts for understanding learning in the 21st century. The author investigates how a nationwide socio-educational policy in Uruguay becomes recontextualised across time/space scales, impacting interaction and learning in an English as a Foreign Language classroom. The book introduces scalar analysis to better understand the situated and fractal nature of education policy as meaning-making, subsequently defining learning from a multimodal socio-semiotic approach. The analytical integration of different policy scales shows what policy means to various stakeholders, and what learning means for students and teachers. This depends both on how they position themselves and how they engage with the policy educational media. This innovative book will appeal to students and scholars of technology and learning, as well as multimodality.

This highly readable book develops a numanistic, and specifically semiotic approach to multiculturalism. It reveals how semiotics provides fresh and valuable insights into multiculturalism: in contrast to the binary logic of dualistic philosophy, semiotic logic does not understand the value of truth in rigid terms of 'true' or 'false', 'right' or 'wrong' only. The value of truth resides in meaning, which is a dynamic, evolutionary phenomenon, rooted, nevertheless, in factuality. Drawing on recent developments in biosemiotics, the book presents a theoretical approach to multiculturalism, regarding the lives of people living in multicultural environments. Rather than analyzing political or economic phenomena, it offers a semiotic analysis of multiculturalism and discusses its educational implications. It also invites readers to regard learning as a phenomenon of ecological sign growth and to understand multiculturalism along the same lines. As such, it brings together the life and social sciences and the humanities in a unified perspective, in an approach fitting postmodernism. Developing a postmodern philosophy for contemporary non-experts, which allows distancing from political discourse in favor of a posthumanistic stand, where altruism is seen as an opportunity, not a threat, this book appeals to a wide readership, from scholars seeking state-of-the-art theories to general readers looking for a thought-provoking and enlightening read.

This book is a theoretical account for general psychology of how human beings meaningfully relate with their bodies-- from the basic physiological processes upwards to the highest psychological functions of religiosity, ethical reasoning, and devotional practices. It unites art and science into a new theory of affective synthesis that human minds are constantly involved in their everyday life worlds. Provides a new theory of aesthetic synthesis; Demonstrates the links between art and science; Provides a new understanding of the role of affect in human cognition.

This book provides an overview and discussion of Cultural Psychology of Semiotic Dynamics (CPSD) as a general developmental science. It discusses the challenging interplay between the sophisticated abstract concept of a holistic-dynamic understanding of the psyche and the concrete human experience. Chapters begin by framing the specific topics discussed in the book and elaborating on the border "zone" in between individual and collective-societal meanings. Subsequent chapters and a final conclusion discuss CPSC as an abstractive conceptual enterprise. The book is divided into sections, each beginning with a chapter written by Jaan Valsiner. The individual sections focus on (I) the nature of psyche as a semiotic constructive process; (II) the primacy of affect as semiotic constructive processes, highlighting the role of the sublime as a border between mundane and aesthetic experience; and (III) the ambivalent core of the human mind, marked by the constructive and destructive semiosis for encountering the sublime as locus of novelty emergence. Cultural Psychology as Basic Science will be of interest to undergraduate and graduate students as well as researchers and professors in the fields of psychology, anthropology, history, philosophy, and research branches of the social sciences.

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

This book shows that the semantic analysis of modal notions of possibility and necessity can be used to enhance our understanding of the interpretation of reports of belief or emotional state. It introduces intuitive notation and terminology to express ideas in modern theories of modal interpretation that are normally represented in complex logical formulas, effectively updates the 1960s-era link between possible worlds and the semantics of propositional attitude ascriptions, and reconciles two disparate views of the role of events in semantic interpretation, that of Donald Davidson and that of David Lewis. It reduces a host of variable behaviors of propositional attitude ascription to an intuitive and precise distinction between ascriptions that merely express a commitment to propositional content versus ones that attribute a mental state to the holder of the propositional attitude. This leads to an explanation of the nature and effects of the language disorder of fluent aphasia.

This book discusses a significant area of mathematics education research in the last two decades and presents the types of semiotic theories that are employed in mathematics education. Following on the summary of significant issues presented in the Topical Survey, Semiotics in Mathematics Education, this book not only introduces readers to semiotics as the science of signs, but it also elaborates on issues that were highlighted in the Topical Survey. In addition to an introduction and a closing chapter, it presents 17 chapters based on presentations from Topic Study Group 54 at the ICME-13 (13th International Congress on Mathematical Education). The chapters are divided into four major sections, each of which has a distinct focus. After a brief introduction, each section starts with a chapter or chapters of a theoretical nature, followed by others that highlight the significance and usefulness of the relevant theory in empirical research.